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Business School - Bachelor's level (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Annabel Müller (mueller(at)bwl.uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 352 Security Valuation & Financial Statement Analysis (Intensive seminar, English)
Lecture type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 4 - 14, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
Examination achievement:
Students will demonstrate their understanding of and competency in course topics through an individual exam and team assignments. The final grade will be calculated as follows:

Assessment Delivery Percentage of Grade
Group assignments Group 30% (3 assignments, 10 pts each)
Final exam Individual 70% (70 pts)
TOTAL 100% (100 pts)
Instructor(s):
Annabel Ruth Müller
Description:
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.
ACC 403 Cost Accounting (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof
Description:
  • Cost Terms and Purposes
  • Job Costing
  • Cost Allocation
  • Cost-Volume-Profit Analysis
  • Activity-Based Costing
  • Budgeting and Cost-Variance Analysis
  • Cost Behavior
  • Process Costing
  • Using Cost Accounting for Managerial Decision-Making
ACC 403 Cost Accounting (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof
Description:
  • Cost Terms and Purposes
  • Job Costing
  • Cost Allocation
  • Cost-Volume-Profit Analysis
  • Activity-Based Costing
  • Budgeting and Cost-Variance Analysis
  • Cost Behavior
  • Process Costing
  • Using Cost Accounting for Managerial Decision-Making
ACC 451 Financial Accounting II : IFRS (Lecture, English)
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
1
Registration procedure:
No registration required.
Learning target:
Die Studierenden beherrschen die fachspezifische Terminologie und erhalten einen Überblick über zentrale Konzepte und Methoden in den Bereichen der internationalen Rechnungslegung. Sie verfügen über Kenntnisse der Rechnungslegung nach IFRS und wenden diese auf fachbezogene Probleme an. Sie sind aufbauend auf dem vermittelten Wissen in der Lage, weiterführende Probleme zu analysieren, zu diskutieren und eine Lösung zu erarbeiten.
Recommended requirement:
Literature:
Formal: keine Belegung von ACC 402
Inhaltlich: -    
 
Examination achievement:
Written exam (45 min.)
Instructor(s):
Dirk Simons
Description:
The course Financial Accounting II covers international financial accounting as defined by the International Financial Reporting Standards (IFRS). In the lecture, individual standards will be presented in detail. The focus lies on the recognition and valuation of the annual statement. In particular, the lecture goes into detail about IAS 16 (Property, Plant & Equipment), IAS 38 (Intangible Assets), IAS 36 (Impairment of Assets), IAS 17 (Leases), as well as IAS 37 (Provisions, Contingent Liabilities and Contingent Assets).
Grundlagen des externen Rechnungswesens (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
The students acquire well-founded knowledge of accounting and accounting techniques, as well as a fundamental understanding of the principles of orderly book-keeping (GoB).
Based on relevant business transactions, the double entry book-keeping system is presented and applied to concrete applications in practice. Students can individually book business transactions as well as apply the necessary techniques to both open and close the respective accounts.
Within the exercise and tutorial classes, students look more deeply into the topics covered in the lecture.
Recommended requirement:
Literature:
Formal: -
Inhaltlich: -
Examination achievement:
Written exam (90 min.)
Instructor(s):
Philipp Dörrenberg , Holger Daske , Matthias Uckert
Description:
  • • Introduction to accounting
  1. Inventory and balance sheet
  2. Business transactions not affecting and affecting profit and loss
  • Accounting principles and book-keeping techniques
  1. Goods traffic
  2. Value-added tax
  3. Acquisition costs
  4. Revenues and payment transactions
  5. Personnel expenditure
  6. Amortization of fixed and current assets
  7. Accruals and deferrals
  8. Provisions
  • Production costs and income statement
Grundlagen des externen Rechnungswesens (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
The students acquire well-founded knowledge of accounting and accounting techniques, as well as a fundamental understanding of the principles of orderly book-keeping (GoB).
Based on relevant business transactions, the double entry book-keeping system is presented and applied to concrete applications in practice. Students can individually book business transactions as well as apply the necessary techniques to both open and close the respective accounts.
Within the exercise and tutorial classes, students look more deeply into the topics covered in the lecture.
Recommended requirement:
Literature:
Formal: -
Inhaltlich: -
Examination achievement:
Written exam (90 min.)
Instructor(s):
Holger Daske , Philipp Dörrenberg , Matthias Uckert
Description:
  • • Introduction to accounting
  1. Inventory and balance sheet
  2. Business transactions not affecting and affecting profit and loss
  • Accounting principles and book-keeping techniques
  1. Goods traffic
  2. Value-added tax
  3. Acquisition costs
  4. Revenues and payment transactions
  5. Personnel expenditure
  6. Amortization of fixed and current assets
  7. Accruals and deferrals
  8. Provisions
  • Production costs and income statement
Grundlagen des externen Rechnungswesens (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
The students acquire well-founded knowledge of accounting and accounting techniques, as well as a fundamental understanding of the principles of orderly book-keeping (GoB).
Based on relevant business transactions, the double entry book-keeping system is presented and applied to concrete applications in practice. Students can individually book business transactions as well as apply the necessary techniques to both open and close the respective accounts.
Within the exercise and tutorial classes, students look more deeply into the topics covered in the lecture.
Recommended requirement:
Literature:
Formal: -
Inhaltlich: -
Examination achievement:
Written exam (90 min.)
Instructor(s):
Holger Daske , Philipp Dörrenberg , Matthias Uckert
Description:
  • • Introduction to accounting
  1. Inventory and balance sheet
  2. Business transactions not affecting and affecting profit and loss
  • Accounting principles and book-keeping techniques
  1. Goods traffic
  2. Value-added tax
  3. Acquisition costs
  4. Revenues and payment transactions
  5. Personnel expenditure
  6. Amortization of fixed and current assets
  7. Accruals and deferrals
  8. Provisions
  • Production costs and income statement
Internes Rechnungswesen (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students become familiar with the fundamental concepts of Management Accounting. They can retrace the accounting flow and independently solve calculations from the field of cost and profit accounting, as well as correctly interpret the results of the calculations. Furthermore, the students can manage accounting problems from corporate practice.
Recommended requirement:
Literature:
Formal: -
Inhaltlich: -
Examination achievement:
Written exam (90 min.)
Instructor(s):
Holger Daske , Philipp Mütsch
Description:
  • Basic terms of cost and profit accounting
  • Calculation, cost center  and cost type accounting
  • Cost schedule and cost function
  • Profit and loss account
  • Break even analysis
  • Cost information for operative decisions and deviation analysis
Internes Rechnungswesen (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students become familiar with the fundamental concepts of Management Accounting. They can retrace the accounting flow and independently solve calculations from the field of cost and profit accounting, as well as correctly interpret the results of the calculations. Furthermore, the students can manage accounting problems from corporate practice.
Recommended requirement:
Literature:
Formal: -
Inhaltlich: -
Examination achievement:
Written exam (90 min.)
Instructor(s):
Holger Daske , Philipp Mütsch
Description:
  • Basic terms of cost and profit accounting
  • Calculation, cost center  and cost type accounting
  • Cost schedule and cost function
  • Profit and loss account
  • Break even analysis
  • Cost information for operative decisions and deviation analysis
Internes Rechnungswesen (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students become familiar with the fundamental concepts of Management Accounting. They can retrace the accounting flow and independently solve calculations from the field of cost and profit accounting, as well as correctly interpret the results of the calculations. Furthermore, the students can manage accounting problems from corporate practice.
Recommended requirement:
Literature:
Formal: -
Inhaltlich: -
Examination achievement:
Written exam (90 min.)
Instructor(s):
Holger Daske , Philipp Mütsch
Description:
  • Basic terms of cost and profit accounting
  • Calculation, cost center  and cost type accounting
  • Cost schedule and cost function
  • Profit and loss account
  • Break even analysis
  • Cost information for operative decisions and deviation analysis
TAX 450 Taxation of multinational firms (Lecture, English)
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
•    Understand why taxation matters and how the different elements of the tax code might affect firms decision behavior;
•    Learn about the heterogeneity of tax regimes by looking at some illustrative examples from the Asia Pacific Region and Europe
•    Understand and evaluate the consequences of taxation when undertaking cross-border transactions;
•    Learn about the basic principles of international taxation
•    Identify the key tax issues that affect the tax burden of international investments
•    Analyse basic tax planning structures related to financing strategies and holding companies
•    Understand what the recent BEPS (base erosion and profit shifting) debate is about and why Google, Amazon etc. achieve extremely low tax rates
•    Learn what countries are doing or plan to do to address aggressive tax planning
 
Examination achievement:
Written exam (60 min.)
Instructor(s):
Katharina Nicolay
Description:
Multinational groups operate globally and are thus faced with heterogeneous taxation frameworks. On the one hand, this is a compliance issue but on the other hand it can be shown empirically, that firms also adjust their behavior (e.g. locations choices, investment choices, capital structure) accordingly. In this context taxes (tax rates and the definition of the tax base) are one decision factor between other business or economic determinants. This knowledge, in return, is relevant for policy makers trying to attract foreign direct investments by offering attractive tax systems. Due to the mobility of capital, complex cross-border group structures, and little harmonization in tax codes, the tax competition by countries as well as tax planning activities of firms can lead to a situation where multinational groups pay very little taxes. This might light to an erosion of the tax revenue as well as to competition distortions towards domestic firms.

In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on countermeasures against base erosion and profit shifting.

Area Banking, Finance and Insurance

FIN 301 Investments and Asset Pricing (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
no registration required
Learning target:
Participants of this partial module are able to analyze and judge price movements on the financial and other asset markets. They should be able to independently valuate stocks and bonds under standard prerequisites with the help of widely-used practical models. Furthermore, the participants will learn to correctly apply methods of capital asset pricing to analyze portfolio decisions as the consideration of risks and return assumption and to distinguish between systematic and diversifiable risks.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
  • Investment decisions (cash value, internal interest rate)
  • Interest yield and risk (portfolio theory)
  • Capital costs during insecurities (CAPM, APT)
  • Corporate governance, agency problems and behavioral finance
FIN 301 Investments and Asset Pricing (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
Participants of this partial module are able to analyze and judge price movements on the financial and other asset markets. They should be able to independently valuate stocks and bonds under standard prerequisites with the help of widely-used practical models. Furthermore, the participants will learn to correctly apply methods of capital asset pricing to analyze portfolio decisions as the consideration of risks and return assumption and to distinguish between systematic and diversifiable risks.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
  • Investment decisions (cash value, internal interest rate)
  • Interest yield and risk (portfolio theory)
  • Capital costs during insecurities (CAPM, APT)
  • Corporate governance, agency problems and behavioral finance
FIN 365 Risk Management and Financial Institutions (Lecture, English)
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Please register via Portal 2 - you will be directly admitted.
Learning target:
After successfully passing the course students know the main concepts to quantify and manage all kind of risks of financial institutions. They know how to apply the methods of risk management in banks and other financial institutions. The students get to know a comprehensive overview of the recent trends in regulation (Basel III) and of the bank losses and the lessons learned from the credit crisis of 2007.
Recommended requirement:
Literature:
John C. Hull, “Risk Management and Financial Institutions,” forth edition, 2015.
 
Examination achievement:
100% final exam
Instructor(s):
Description:
This course deals with the ways in which risks are quantified and managed by financial institutions. Among the topics covered are the nature of financial institutions and their regulation, market risk, credit risk (briefly), operational risk, and the credit crisis of 2007.
FIN 452 Corporate Governance (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
After participating in this course, students should be able to:
1.    Describe the world’s main corporate governance systems, understand the differences among them and compare them to each other.
2.    Distinguish between internal and external corporate governance factors and understand how they interact.
3.    Identify the constituents of good and poor corporate governance.
4.    Solve case studies in the field of corporate governance and apply knowledge to different cases.
5.    Apply analytical and critical thinking skills when evaluating corporate governance problems and their solutions.
Recommended requirement:
Literature:
Formal:        -
Recommended:     Introductory course in corporate finance and econometrics is strongly recommended.
Examination achievement:
Formal:        -
Recommended:     Introductory course in corporate finance and econometrics is strongly recommended.
Instructor(s):
Description:
This course studies critical issues in corporate governance. It starts by defining corporate governance and looking at how different governance systems evolved around the globe. Special emphasis will be on corporate governance systems in the U.S. and Germany. We will analyze how new regulations (Sarbanes-Oxley and Dodd-Frank) emerged as a result of various corporate governance scandals (e.g., Enron). The second part of the course consists of an in-depth analysis of selected internal and external governance mechanisms. Examples are the board of directors and executive compensation contracts. We will also discuss various corporate governance case studies.
The course is on the undergraduate level. It will be based on academic research papers and students will work in teams to prepare their own case study on a particular company.

Area Information Systems

IS 301 Foundations of Information Systems (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required for the lecture. Please register for the accompanying tutorials via Portal2 after your arrival. You can register anytime between February 4 - 14, 2019. Further information will be provided during orientation week.
Learning target:
Students are able to explain the interplay of information technologies, human beings and organizations. They comprehend how information systems are structured and are able to explain the basic functionalities of computer and database systems. Students know the different approaches for the development of information systems and know the basic techniques for the analysis of demands and the design of information systems. They understand the operative and strategic processes for the management of information systems. (LG 1)

They are aware of the factors influencing the development and management of information systems, the perspectives of different stakeholders, and can evaluate related decisions. (LG 2)
Students are able to analyze requests expressed in natural language and translate them into structured database queries (LG 3). They can analyze requirements for an information system and can present them in a structured format, especially using behavior and structure diagrams (LG 4).
Examination achievement:
Written exam (90 min.)
Instructor(s):
Hartmut Höhle
Description:
  • Introduction and basic definitions in the field of information systems as well as design and structure of information systems
  • Technological Foundations: hardware and software components, basic functionalities of computer systems and networks, basics of database systems
  • Development of information systems: project management and development processes, selected methods for analysis and design
  • Management of information systems: IT Management Framework, Business/IT Alignment, IT Organization, IS Investment, IS Adoption
IS 401 Integrated Information Systems (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
After attending the lecture, exercises and tutorials students are able to:
  • Model complex business processes based on popular modelling techniques
  • Discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
  • Complete basic tasks from different functional areas in a wide-spread integrated information system.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
This course first outlines the basics of data and business process modelling based on wide-spread approaches such as entity relationship diagrams, event-driven process chains (EPC), and business process model and notation (BPMN). The remainder of the course then focuses on the use and purpose of integrated information systems across different functional areas in industrial companies. Finally, basics of management support systems such as business intelligence systems are addressed.

Outline:
  • Business Process Modelling
  • Application Systems in
  1. Research and Development
  2. Marketing and Sales
  3. Procurement and Warehousing
  4. Production
  5. Shipping and Customer Service
  6. Finance, Accounting, HR
  • Planning and Control Systems

Literature:
  • Mertens et al.: Grundzüge der Wirtschaftsinformatik, 7. Aufl., Springer 2001
  • Mertens: Integrierte Informationsverarbeitung, 2 Bde., Bd.1, Operative Systeme in der Industrie, 16. Aufl., Gabler 2007
  • Wigand et al.: Introduction to Business Information Systems, Springer 2003
IS 450 Fundamentals of E-Business (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Please register through Portal². You will be directly admitted to the course.
Learning target:
Students will
  • understand the impact of e-business and modern business models on supply chains
  • gain insights in up-to-date business strategies
  • engage in social media for marketing, customer relationship management and customer satisfaction
  • discuss socio-cultural aspects of e-business and social media
Literature:
Literatur: Jonathan Reynolds, E-Business, A Managerial Perspective, Oxford University
Press, 2010.
Examination achievement:
Written exam (60 min.) and participation in 3 surveys
Instructor(s):
Julia Krönung , Markus Pascal Nöltner
Description:
In the last years, the internet has rapidly become an important and fast growing aspect of business life. It is a channel to the customer, a medium to link up with the suppliers, a marketing tool and an interactive medium for communication. Consequently, today’s manager needs a profound knowledge of the strategic implications of using the internet for the goals of the firm. Based on the content of the introductory courses on information systems and marketing it is the aim of this elective module to equip the participants with strategic insights into the following aspects of e-business impact:
Fundamental terms and issues of e-business, technological and process-oriented view on e-business , social and behavioral issues of e-business, ethical and regulatory aspects, strategies to employ the digital channel, digital marketing, product and service innovation, reshaping business processes through e-business..
Textbook: Jonathan Reynolds, E-Business, A Managerial Perspective, Oxford University Press, 2010
IS 451 Technical Fundamentals of Information Systems (Lecture, English)
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Participants of the lecture acquire skills in:
• basic concepts of computers,
• basic knowledge of algorithms,
• basic algorithms for searching, sorting and data structures,
• computer networks and distributed systems and
• the procedure of software engineering.
Examination achievement:
Written exam (45 min.)
Instructor(s):
Christian Becker , Melanie Heck
Description:
This lecture teaches technical basics of information systems and addresses students that want to gain technical knowledge of information systems for IT-related jobs or Master studies. The lecture covers basic principles of a computer’s operations and programming, and gives an introduction to standard algorithms, data structures, and networking. Based on IS 301, the lecture further introduces into software engineering. Topics of the lecture are:
• Basics of digital computers
o Binary system, data representation
o Information processing, programming
• Basics of algorithms
• Typical problems of information processing
o Algorithms for searching and sorting of information
o Data structures, e.g., arrays, trees, lists, hashing, graphs
o Complexity estimation
• Distributed systems and computer networks
• Software engineering: basics and interfaces to the departments
o Development processes
o Requirements analysis

Area Management

MAN 401 Organization and Human Resource Management (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students are able to understand and independently convey the presented concepts and contents as well as analyze them critically. By the end of the course, students will be able to apply their newly gained knowledge in practical situations. In this relation, they are able to understand the various management functions as well as their connections.
Examination achievement:
Written Exams (2 x 45 min.)
Instructor(s):
Karin Hoisl , Torsten Biemann , Max Mühlenbock , Mona Reber , Leo Schmallenbach
Description:
The lecture is based on the lecture MAN 301 and mediates the continuative topics and problems for management. Knowledge which is required for management will be mediated.

Behavior in Organizations
Development of motivation and satisfaction in individuals in organizations; development of  behavior in, by and between groups; development of corporate cultures and how they influence the behavior of individuals

Organization
Organizational structures and processes as well as their transformation

Human Resource Management
Students are supposed to understand the goals and fields of activity of human resource management as both a strategic and operative management function as well as learn about methods to evaluate human resource interventions.

The following topics are discussed:
Introduction to the human resource environment; personnel selection; performance management; Compensation; Employee Relations; Leadership
MAN 450 Entrepreneurship, Innovation and Business Model Design (Seminar, English)
Lecture type:
Seminar
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Course MAN 450
Entrepreneurship, Innovation and Business Model Design teaches students to translate innovations and business ideas into business models. MAN 450 introduces students to generation and management of innovative enterprise activity across multiple contexts along with the exploration of students' own entrepreneurial potential. This course focuses on two main themes: I. management of idea & innovation processes and II. implementation of innovative ideas in the marketplace using a rigorous financial plan. Special focus is given to start-ups in a digital world.

Students will:
I. Learn to generate and manage an idea & innovation using professional thinking tools.
II. Develop a rigorous business plan for a start-up project.
III. Present and defend the concept of their start up project in front of a professional jury.

Grading:
I .Written assignment: start-up business plan (8 Pages + Appendix)
II. Presentation of a start-up business plan in front of a professional jury (Powerpoint)

Each group will eventually structure itself into the following roles:
(1) project manager and communicator
(2) expert for the idea and its realization/production
(3) market research and marketing & sales expert
(4) financial manager
(5) quality manager
All groups will be assigned by the chair.

Instructor:
AkadR Dr. Jan-Philipp Ahrens

Course Sectretary:
Gabriele Schleicher, e-mail: schleicher@ifm.uni-mannheim.de

Application (mandatory):
Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending CV (1page), motivation letter (1page), and transcript of grades to the course secretary, and by registrating themselves for the course in Portal2 (open from 01.02.2019-18.02.2019).

Application deadline: 18.02.2019. There are no exceptions to the deadline.

Attendance (mandatory):
All students are required to attend all classes (exceptions are made for student that provide a medical certificate or have an exam).

Semster:
Spring semester.

Venue:
Do., 21.02.: Castle, O 145. 
Do., 28.02.: L 9, 1-2, room 001. 
Do., 09.05.: Castle, O 145.

Curriculum:
21.02, 08:30-13:30: Fundamentals of Entrepreneurship in a Digital World, Creativity Techniques & Innovation Management, Strategic Market Analysis.

28.02, 08:30-13:30: Business Modeling; Creating a Business Plan & Financial Planning.

01.03, 08:30-13:30: Exercise class (optional, room EW 151).

09.05, 08:30-13:30: Pitch presentations of groups.

20.05, until 11.59am: Handing in of printed versions + CD of the business plans at the office of the chair (Ms. Schleicher, L9, 1-2, first floor, room 111).
Learning target:
By the end of the module students will have:
  • explored and developed their own entrepreneurial creativity
  • invented and presented a new business idea
  • experienced and applied a six stage creative problem solving process
  • developed skills and abilities that can be applied to improve your effectiveness in the rest of your studies
  • developed a business plan for a concrete start up project
  • presented and defended the concept of their start up project in front of an expert board to get feed back
Recommended requirement:
Literature:
Formal: -
Inhaltlich: -
Examination achievement:
Creation of a Business Plan and Presentation
Instructor(s):
Jan-Philipp Ahrens
Description:
The course `Entrepreneurship, Innovation and Business Model Design´ introduces concepts of creativity and entrepreneurship and models which facilitate their translation into business models. The course introduces students to the more practical elements of innovation and enterprise activity across multiple contexts along with the exploration of students' own entrepreneurial potential.

This course focuses on two main themes: encouraging students to investigate and experience creative processes and preparing students to implement innovative ideas in the marketplace.
MAN 451 Einführung in das Nonprofit Management (Lecture w/ Exercise, German)
Lecture type:
Lecture w/ Exercise
ECTS:
3.0
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 4 - 14, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
By the end of the module students will be able to:
  • illustrate the economic relevance of the nonprofit sector,
  • explain the particularities of nonprofit management,
  • apply general management methods in the nonprofit sector,
  • describe the development of specific concepts for NPOs,
  • explain hypotheses and findings in the field of nonprofit management.
Moreover, the key competence working with academic papers shall be acquired.
Examination achievement:
Written exam and case study
Instructor(s):
Bernd Helmig , Simon Thimmel , Benedikt Englert
Description:
This module gives an introduction to the management of nonprofit organisations (NPOs). First, the nonprofit sector is described and analyzed, including topics like the relevance of the sector and its various activity fields. In the following, nonprofit management is reviewed within the functions of nonprofit governance and leadership, nonprofit human resource management, nonprofit marketing, fundraising management, nonprofit accounting and finance. Thus, this module provides a theoretical foundation for the management of NPOs. The peculiarities of nonprofit management as opposed to “forprofit” management are developed and analyzed. Possibilities and limits concerning the applicability of general management methods and concepts to NPOs are detected. Scientific research pertaining to nonprofit management is discussed and practical examples, cases and project work are presented.
MAN 452 Einführung in das Public Management (Lecture w/ Exercise, German)
Lecture type:
Lecture w/ Exercise
ECTS:
3.0
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
Sie können diesem Kurs direkt über das Portal 2 beitreten.
Learning target:
At the end of the course, students should be able to:
•    explain contingencies as well as theoretical foundations of public management,
•    describe possibilities and limitations of transferring business and market-oriented instruments to public administrations,
•    discuss contents of current reform movements.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.

 
Examination achievement:
Exam and/or presentation and/or written project/seminar work
Instructor(s):
Benedikt Englert , Martin Christian Georg Sievert
Description:
In this module, we elaborate on contingencies and theoretical foundations of public management. The objective of this course is to apply a management perspective on public service delivery. We particularly focus on public administrations and public private partnerships as important actors in this regard. From a functional point of view, we analyze  human resource management and organization of public sector entities. In this context, we discuss the application of management instruments in public administrations against the background of current reform movements in the public sector.
MAN 453 Thinking Beyond Boxes - Advance your Startup (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
3
Course suitable for:
Language of instruction:
English
Hours per week:
1
Registration procedure:
Read Course Syllabus: https://www.mcei.de/teaching/undergraduate/man-453-thinking-beyond-boxes-advance-your-startup
Learning target:
The course fosters the further development of your own entrepreneurial project. You will acquire and deepen your entrepreneurial skills. We start by a brief recap of the basic concepts and connections of creativity, entrepreneurial thinking and innovation. Most importantly, you will further advance your pitch deck and the business plan of your already existing the startup project. Growing your presentation skills is essential to pitch your startup in front of an expert jury on demo day by the end of the course.
Recommended requirement:
Literature:
Read Course Syllabus: https://www.mcei.de/teaching/undergraduate/man-453-thinking-beyond-boxes-advance-your-startup
Examination achievement:
20% Written exam
40% Final pitch presentation (team
40% Final business plan/ report (team)
Instructor(s):
Jan Zybura , Thomas Friedrich Karl Hipp , Baris Istipliler
Description:
The course encourages the further development of student business ideas from all faculties of the University of Mannheim. In the course format, students develop their own already existing business ideas individually or as a start-up team (after consultation). Milestones tailored to each startup are set at the beginning of the course. Coaching by MCEI employees to develop innovative products and services is ensured throughout the semester. The MCEI DesignLAB offers the student founders room for the further realization of their projects. In a workshop at the start of the course, basic tools for business model development and how to reach investment readiness (angel financing, VC) will be taught. At demo day by then end of class, the startups will pitch in front of experts and investors.
 
Students who do not have an advanced business idea yet should follow MAN 450 Entrepreneurship, Innovation and Business Model Design instead.
Management für Nebenfachstudierende (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
By the end of the module students will be able to:
  • explain the importance and the historical development of management, and of the academic discipline of management,
  • explain the theoretical and conceptual foundations of management, and to apply them to real life examples,
  • explain the process of management including its functions planning and control, organization, human resources, and leadership,
  • understand the conflict between management and ethics, and to explain problems resulting therefrom,
  • explain current challenges (e. g. internationalisation) and areas (e. g. public and non-profit management) in the field of management.
Recommended requirement:
Literature:
Formal: -
Inhaltlich: -
Examination achievement:
Written exam (90 min.)
Instructor(s):
Bernd Helmig , Maren Rottler , Martin Christian Georg Sievert
Description:
This introductory course provides students who chose business administration as a minor subject with the fundamental understanding of management of organizations. First, the lecture gives an overview about the importance of management in general, and it highlights its relevance as an academic discipline. Furthermore, it discusses its theoretical and conceptual foundations, and elaborates on the management functions planning and control, organization, human resources, and leadership. Working on the topics management and ethics, international management, nonprofit management and public management, the course illustrates current challenges in the field of management.

Area Marketing

MKT 301 Designing the Marketing Mix (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
Registration is only required for Case Study (takes place within Exercise class)
Learning target:
Students gain a thorough overview on the relevant questions and functions in marketing. They can choose and apply suitable concepts and methods in order to solve typical marketing challenges and problems. They have a profound understanding of causal relationships and are able to solve problems quantitatively when appropriate data is available. In solving and presenting a team case study, students also improve their analytical, presentation, and teamworking skills.
Recommended requirement:
Literature:
-
Examination achievement:
Case study presentation (max. points acquirable: 18)
Written exam (max. points acquirable: 72, 72 min.)
Instructor(s):
Christian Homburg
Description:
  • General basics
  • Theoretical perspective: introduction to consumer behavior
  • Information-related perspective: the fundamentals of market research
  • Instrumental perspective:
  1. the fundamentals of product management
  2. the fundamentals of price management
  3. the fundamentals of communication management
  4. the fundamentals of sales management
MKT 351 Marketing Management Decisions (Intensive seminar, English)
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 4 - 14, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

If you have any course-related questions, please contact Moritz Tischer: moritz.tischer@bwl.uni-mannheim.de
Learning target:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Course material is available for purchase on the following dates:
 
Tuesday, September 6, 2016: 10-12h and 14-16h
Thursday, September 8, 2016: 14-16h
Tuesday, September 13, 2016, 12-14h
 
Where?
Chair of Business-to-Business Marketing, Sales & Pricing
Prof. Dr. Dr. h.c. mult. Christian Homburg
L5,1 (1st floor)
 
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Final Exam (100%)
 
Instructor(s):
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Students will be assigned to groups to play a computer simulation. It is mandatory that each student registers for the simulation via Portal2. You can register anytime between February 4 - 14, 2019. The time of your registration is not relevant as groups are not formed on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Students are able to apply marketing-specific knowledge, to identify and address strategic challenges and those resulting from institutional industry contexts (services, B2C, B2B, in-ternational and digital markets).
Students are aware of cultural differences and characteristics and understand their influences on corporate processes and marketing.
Students understand ethical and social implications of corporate decisions.
Students understand the strategic and institutional perspectives and will be able to develop and implement marketing strategies.

 
Recommended requirement:
Literature:
Formal: -
Inhaltlich: MKT 301 Marketing I
Examination achievement:
Written exam (90 min.); participation in simulation
Instructor(s):
Sebastian Starke , Sabine Kuester , Oliver Borchers
Description:
•    Marketing strategy
•    Marketing in specific contexts (service, business-to-consumer marketing, business-to-business marketing, international marketing, and digital marketing)
•    Customer segmentation, positioning and targeting


 
MKT 450 Marketing Communications (Lecture, English)
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
The students understand what Marketing Communications is and how it works.
The students understand the different process steps of marketing communications (planning, organization, execution, monitoring of communication actions).
The students know the various aspects and perspectives of marketing communications (i.a., advertising, public relations, sponsoring, sales promotion, direct marketing).
The students develop the ability to criticize various communication instruments and their application.
 
Recommended requirement:
Literature:
Formal: -
Inhaltlich: MKT 301
Examination achievement:
Written exam (60 min.)
Instructor(s):
Florian Kraus , Maximilian Gärth
Description:
Marketing communications is concerned with the methods, processes, meanings, perceptions and actions associated with the ways in which organizations (and their brands) engage with their target audiences.
The lecture covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling.

Area Operations Management

OPM 450 Decision-Making Tools for Managing Service Operations (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
This course has a special registration procedure: Please join the ILIAS group for the course and follow the instructions on the application procedure which is provided in the syllabus (downloadable on ILIAS). The application deadline is March 22nd, 2019 at 12 p.m.
Learning target:
Students will
  • get familiarized with the challenging decisions and problems in service operations management,
  • understand the key differences between the service and the manufacturing sector and the implications for managing services vs. goods,
  • learn about concepts and state-of-the-art tools for analyzing complex decision situations and for systematically evaluating options in (service) operations management,
  • enhance problem structuring, modeling and analytical skills.
Recommended requirement:
Literature:
Formal: -
Inhaltlich: Operations Management (OPM 301)
Examination achievement:
Assignments
Instructor(s):
Cornelia Schön-Peterson
Description:
Services are the largest and fastest growing segment of our economy. However, services pose particular challenges to managers due to their process-oriented nature, perishability and high levels of customer involvement. For services, “the product is a process”; thus, managing front- and back-office operations effectively is a key for creating value-to-the-customer.
This course provides basic managerial concepts and analytical tools for effectively and ef-ficiently managing service operations in order to gain competitive advantage in face of these challenges. In particular, we will create models and use software such as state-of the-art spreadsheet tools to analyze and solve different operations management problems typically arising in service industries. The methods and tools taught in the course have become invalu-able aids to informed decision making in practice in order to improve processes, save re-sources, and create value.
Applications cover a broad range of industries, such as air and railway transport, retailing, hospitality, professional services, health care, service functions of the manufacturing sector, etc. The course pursues an active-learning approach including lecture-style class sessions, computer-based exercises, and home assignments to be accomplished in teamwork.
OPM 452 Processes and Strategies of Negotiation (Lecture, English)
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 4 - 14, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
This course is recommended for anyone seeking an introduction to negotiation theory and practice. It is not primarily a “training camp” to enhance individual bargaining skills. The main objective is to learn the economic and psychological mechanisms underlying negotiations, in order to analyze and effectively tackle negotiation problems. Starting from the key concepts and principles that guide negotiations, participants will learn:
•    how to strategically analyze negotiation situations and to develop comprehensive negotiation plans,
•    how to identify opportunities and barriers to creating and claiming value,
•    how to avoid negotiation “sand traps” and to take advantage of negotiation tactics to influence and deal with difficult negotiation counterpart
Examination achievement:
Assignment (30%) and written exam (70%)
Instructor(s):
Christoph Bode
Description:
Negotiations occur in situations when it is impossible to attain one’s goals without the cooperation of others. Such situations arise in all areas of business and the ability to manage them successfully rests on a combination of appropriate analytical knowledge and practical skills. This course provides the theoretical background and the practical tools of negotiations. The content is relevant to a broad spectrum of application domains, but a special emphasis is put on negotiations in the procurement context.
The course addresses the general principles of the negotiation process from pre-bargaining stages (interests, BATNAs) all the way to deal closure. This includes distributive bargaining (zero-sum games) and integrative bargaining (positive-sum games), hard vs. soft negotiation styles and associated influence techniques, mixed motive bargaining, power/dependence differentials and fairness, reputation and repeated interactions, and human-related issues (perceptions, emotions, communication).
The course consists of integrated lectures, cases, and negotiation simulations.
Klausureinsicht (Lecture, German)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Learning target:
Students acquire and apply basic concepts, theories and methods of operations management. This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Literature:
Formal: -
Inhaltlich: Mathematik, Management
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.

Contact Business School

Annabel Müller, M.Sc.

Annabel Müller, M.Sc.

Manager International Affairs & Incoming Student Advisor
University of Mannheim
Dean's Office Business School
L 5, 5 – Room 102
68161 Mannheim
Consultation hour(s):
Mon 10:30 a.m. – 12:30 p.m.; Thu 2–4 p.m.