Business School – Bachelor (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Christina Paul (christina.paul[at]uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 352 Security Valuation & Financial Statement Analysis (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 3 – 13, 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
Examination achievement:
Students will demonstrate their understanding of and competency in course topics through an individual assignments. The final grade will be calculated as follows:

Individual assignment 100%
Instructor(s):
Annabel Müller
Description:
1. COURSE CONTENTS
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.

2. STUDENT LEARNING OUTCOMES
By the end of this course you should be able to:
  • Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
  • Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
  • Develop the skills to critique security analyst reports, write and present your own research report
3. ASSESSMENT and EVALUATION
Students will demonstrate their understanding of and competency in course topics through an individual exam and team assignments. The final grade will be calculated as follows:
Assessment               Delivery          Percentage of Grade
Group assignments     Group              30% (3 assignments, 10 pts each)
Final exam                 Individual          70% (60 pts) TOTAL                                              100% (100 pts)

Group Assignments:
See the class schedule section for the full list of assignments. There are three assignments. These assignments are to be completed as group work. Your groups will be assigned in the first class of the course. The assignments are mini-case studies where you have to apply the material we learned in class to a real world company. The assignments also build the foundation for the FSA report. The assignments are group work. Every team member should participate in doing the assignments. That is the only way you can be sure that you have mastered the material.
Each group will be required to write up the answers to the assignments in a Microsoft Word/Excel document. You are expected to discuss your assignment as a group while you work on it. Any assignments posted after class has started will be considered late. Late assignments will not be accepted. It is your responsibility to ensure your assignments have been successfully posted/ emailed to me. We will go over the assignments at the beginning of each class.
Final exam:
The final exam is individual work. In other words, you may not consult any other individuals during the examination. The final exam includes multiple-choice questions, short-answer essay questions, small case analyses, and computational problems. It will cover material from the prior lectures (e.g. reading material, in-class problems, slides and assignment topics).
I do not give makeup tests because it is impossible to make an equivalent test without placing the student at either an advantage or disadvantage. After returning the test, if you believe you should receive additional credit please provide a written explanation in support of your position with your answer from your exam paper for me to review. I will need quiet time to review your submittal so that I can give it the serious thought your request deserves. You need to submit your request to me in person or by email within one week after I return your test. Thanks for understanding.
Although I do not expect cheating in my class, the penalty is an FAIL for the course. Cheating occurs when you look at one or more students' papers during an exam or obtain help from faculty or students outside your team on assigned homework sets or tests. Plagiarism occurs when you copy large sections of an author’s material without referencing it. If in doubt, please email me.

4. TEXT AND COURSE MATERIAL
Lundholm and Sloan, Equity Valuation and Analysis, McGraw-Hill Companies, 3rd edition. Note: You DO NOT NEED the eVal software that comes with the book. I will provide you with an updated version. We will use the eVal Excel spreadsheet. extensively both in class and out.
All relevant materials beyond the textbook (e.g. lectures slides, in-class solutions, and assignment solutions) will be posted online.
ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
1
Registration procedure:
No registration required.
Learning target:
Participants of the course gain an overview of the major concepts and methods in the field of international financial accounting. Students acquire detailed knowledge of accounting according to IFRS. Participants apply this knowledge to subject-specific issues. Based on the acquired knowledge, they are capable of analyzing and discussing further issues and coming up with solutions.
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Dirk Simons, Hala S.I. Jada
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Instructor(s):
Philipp Dörrenberg
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Instructor(s):
Philipp Dörrenberg
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Instructor(s):
Philipp Dörrenberg
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Instructor(s):
Holger Daske, Matthias Uckert
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Instructor(s):
Holger Daske, Matthias Uckert
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Instructor(s):
Holger Daske, Matthias Uckert
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Klausur ACC 403 (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Instructor(s):
Katharina Nicolay
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Area Banking, Finance and Insurance

FIN 301 Investments and Asset Pricing (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Participants of this partial module are able to analyze and judge price movements on the financial and other asset markets. They should be able to independently valuate stocks and bonds under standard prerequisites with the help of widely-used practical models. Furthermore, the participants will learn to correctly apply methods of capital asset pricing to analyze portfolio decisions as the consideration of risks and return assumption and to distinguish between systematic and diversifiable risks.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Oliver Spalt, Erik Theissen
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 301 Investments and Asset Pricing (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Participants of this partial module are able to analyze and judge price movements on the financial and other asset markets. They should be able to independently valuate stocks and bonds under standard prerequisites with the help of widely-used practical models. Furthermore, the participants will learn to correctly apply methods of capital asset pricing to analyze portfolio decisions as the consideration of risks and return assumption and to distinguish between systematic and diversifiable risks.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Oliver Spalt, Erik Theissen
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Instructor(s):
Alexandra Niessen-Ruenzi, Chia-Yi Yen, Alexandra Kornfeld-Gran
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
WiPäd: Intensivkurs Statistik (Intensive seminar)
DE
Lecture type:
Intensive seminar
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German

Area Information Systems

IS 301 Foundations of Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
Students are able to explain the interplay of information technologies, human beings and organizations. They comprehend how information systems are structured and are able to explain the basic functionalities of computer and database systems. Students know the different approaches for the development of information systems and know the basic techniques for the analysis of demands and the design of information systems. They understand the operative and strategic processes for the management of information systems. (LG 1)

They are aware of the factors influencing the development and management of information systems, the perspectives of different stakeholders, and can evaluate related decisions. (LG 2)
Students are able to analyze requests expressed in natural language and translate them into structured database queries (LG 3). They can analyze requirements for an information system and can present them in a structured format, especially using behavior and structure diagrams (LG 4).
Examination achievement:
Written exam (90 min.)
Instructor(s):
Hartmut Höhle
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
After attending the lecture, exercises and tutorials students are able to:
  • Model complex business processes based on popular modelling techniques
  • Discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
  • Complete basic tasks from different functional areas in a wide-spread integrated information system.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Armin Heinzl
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
IS 451 Technical Fundamentals of Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
IS 401 Integrated Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
After attending the lecture, exercises and tutorials students are able to:
  • Model complex business processes based on popular modelling techniques
  • Discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
  • Complete basic tasks from different functional areas in a wide-spread integrated information system.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Armin Heinzl
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Business Informatics III: Development and Management of Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
Recommended requirement:
Examination achievement:
Studienbeginn ab HWS 2011:
Written exam (30%) (90 Minuten)
Case study write-up (70%)

Studienbeginn vor HWS 2011:
Written exam (100%) (90 Minuten)
Instructor(s):
Hartmut Höhle
Description:
During the last decades we witnessed a growing importance of Information Systems (IS) in the business world along with faster and faster innovation cycles. A case in point is the growing IS-related expenditure of corporations, forecasted to total EUR 2.63 trillion in 2012 – a 4.7% growth over 2011 (Gartner 2013). Ranging from the enrichment of routine working tasks (i.e., employee portals to integrate disparate applications, data, and processes (Daniel and White 2005)) to the e-enabled integration of entire business eco-systems (e.g., platform-based integration of supply chains (e.g., Kroenke 2010)), IS have become a vital backbone of businesses.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.

Area Management

MAN 401 Organization and Human Resource Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students are able to understand and independently convey the presented concepts and contents as well as analyze them critically. By the end of the course, students will be able to apply their newly gained knowledge in practical situations. In this relation, they are able to understand the various management functions as well as their connections.
Examination achievement:
Written Exams (2 x 45 min.)
Instructor(s):
Torsten Biemann, Karin Hoisl
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
3.0
Course suitable for:
Language of instruction:
German
Hours per week:
1.5
Learning target:
By the end of the module students will be able to:
•    illustrate the economic relevance of the nonprofit sector,
•    explain the particularities of nonprofit management,
•    apply general management methods in the nonprofit sector,
•    describe the development of specific concepts for NPOs,
•    explain hypotheses and findings in the field of nonprofit management.
Moreover, the key competence working with academic papers shall be acquired.
Recommended requirement:
Examination achievement:
Written exam and case study
Instructor(s):
Bernd Helmig
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MAN 452 Einführung in das Public Management (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
3.0
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
At the end of the course, students should be able to:
•    explain contingencies as well as theoretical foundations of public management,
•    describe possibilities and limitations of transferring business and market-oriented instruments to public administrations,
•    discuss contents of current reform movements.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
Recommended requirement:
Examination achievement:
Exam and/or presentation and/or written project/seminar work
Instructor(s):
Benedikt Englert, Martin Sievert
Description:
Den Syllabus finden Sie auf der Webseite des Lehrstuhls: https://www.bwl.uni-mannheim.de/helmig/lehre/
MAN 453 Thinking Beyond Boxes – Advance your Startup (Lecture w/ Exercise)
EN
Lecture type:
Lecture w/ Exercise
ECTS:
3
Course suitable for:
Language of instruction:
English
Hours per week:
1
Registration procedure:
Please contact one of the course instructors, Jan Zybura (jan mcei.de) or Thomas Hipp (thomas mcei.de), in order to apply. Only students who have an advanced business idea should apply for this course. When your business idea is approved by the course instructors please register via Portal2 prior to the Kick-Off Meeting (February 15th).
Learning target:
Recommended requirement:
Literature:
“Scaling Lean: Mastering the Key Metrics for Startup Growth” by Ash Maurya (available in University of Mannheim library and ifm library)
Examination achievement:
Instructor(s):
Thomas Friedrich Karl Hipp, Bettina Müller
Description:
Course Outline
The course encourages the further development of student business ideas from all faculties of the University of Mannheim. Within the course format, students develop their own already existing business ideas individually or as a start-up team (after consultation). Milestones tailored to each startup are set at the beginning of the course. Coaching by MCEI employees to develop innovative products and services is ensured throughout the semester. The MCEI DesignLAB offers the student founders room for the further realization of their projects. In a workshop at the start of the course, basic tools for business model development and how to reach investment readiness (angel financing, VC) will be taught. By the end of the class, the startups will pitch in front of experts and investors at a demo day.
MAN 454 Science for Future – How Scientific Research can support Sustainable Development (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Registration procedure:
It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Recommended requirement:
Instructor(s):
Laura Edinger-Schons, Annette Kehnel
Description:
The goal of this interdisciplinary lecture series is to raise awareness for the potential of scientific research to contribute to sustainable development as defined in the United Nations Sustainable Development Goals. Mannheim-based researchers from various disciplines including economics, psychology, history, political science, philosophy, information systems, and business management (amongst others) will present cutting-edge research or basic knowledge on sustainability-related topics. The lecture series is open to students from all Bachelor programs. The lecture series will comprise 6 sessions with 12 talks (i.e., always 2 talks on one day) with approx. 60 minutes presentation, 30 minutes discussion per talk.
MAN 455 Digital Social Innovation Lab – Young Academy (Lecture)
EN
Lecture type:
Lecture
ECTS:
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Please register for this course via Portal 2.
Learning target:
  • applying methods of Design Thinking
  • get to know the basics of purpose-driven business modelling
  • learning about social impact measurement
  • understanding of how social entrepreneurship/ intrapreneurship can contribute to sustainable development 
Recommended requirement:
Examination achievement:
Presentation at the final pitch event (20%) and written summary of the social business model canvas,12 pages per group (80%)
Instructor(s):
Laura Edinger-Schons
Description:

The Digital Social Innovation Lab -Young Academy is a learning format with workshop sessions in which students work in teams (four to five students) and apply Design Thinking methods to develop an idea for a digital social start-up. In the classroom sessions, students will start with ideation and idea-reframing and then develop their own digital social business model. Additionally, they will learn about social impact measurement and get input on storytelling and a pitch training. At the end of the seminar, the student teams will have to present their project ideas at the final pitch event in front of an expert jury. 

Students of Business Informatics additionally have to complete a MOOC (Massive Open Online Course). Here they will get more information about the topic „Purpose and New Work“. Students will participate in the MOOC parallel to the offline workshops which will contain short knowledge quizzes. To participate at the final examination, all parts of the MOOC have to be completed. 

Management für Nebenfachstudierende (Lecture)
DE
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
German
Hours per week:
2
Instructor(s):
Bernd Helmig
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Management für Nebenfachstudierende (Lecture)
DE
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
German
Hours per week:
2
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Area Marketing

MKT 301 Designing the Marketing Mix (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
Registration is only required for Case Study (takes place within Exercise class)
Learning target:
Students gain a thorough overview on the relevant questions and functions in marketing. They can choose and apply suitable concepts and methods in order to solve typical marketing challenges and problems. They have a profound understanding of causal relationships and are able to solve problems quantitatively when appropriate data is available. In solving and presenting a team case study, students also improve their analytical, presentation, and teamworking skills.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Preliminary course work: Case study presentations (in groups) as mandatory prerequisite for written exam
Instructor(s):
Christian Homburg
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

If you have any course-related questions, please contact Moritz Tischer: moritz.tischer bwl.uni-mannheim.de
Learning target:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Final Exam (100%)
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
MKT 352 Social Media Marketing (Lecture)
EN
Lecture type:
Lecture
ECTS:
4
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Recommended requirement:
Examination achievement:
Final Exam (70%), Case Study (30%)
Instructor(s):
Florian Kraus
Description:
In a recent survey of the 100 largest Fortune Global 500 companies, public relations firm Burson-Marsteller (www.burson-marsteller.com) found that more than three-quarters (79%) of the top 100 companies are using at least one of the four social media platforms: Twitter, Facebook, YouTube, or corporate  blogs. The study reported that people are following companies for news and information about the company, products, and promotions, to offer feedback, and to engage customer service. In another study, eMarketer reports that the US social media advertising spending will hit $2.0 billion. Clearly, social media marketing has emerged as an important marketing strategy.

In this course we will focus on the following:

• Why social medium has become important for the future of business
• How can social media marketing strategies be constructed and implemented
• What changes in the corporate culture are required
• The limitations of social media marketing
• Measuring the effectiveness of social media strategies

This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.

Students must attend at least 8 sessions out of the total 10 sessions. If the attendance falls below 80%, the student will not be allowed to take the final exam and will also receive a penalty of 50% in the submitted case studies.

All participants are required to bring laptops to class.

Further information can be found on the chair's website: http://kraus.bwl.uni-mannheim.de
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Students will be assigned to groups to play a computer simulation. It is mandatory that each student registers for the simulation via Portal2. You can register anytime between February 3-13, 2020. The time of your registration is not relevant as groups are not formed on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:

This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
 
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.
Recommended requirement:
Literature:
The required textbook for this course is:
 
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London. 
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
 
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Examination achievement:
Written exam (90 min.); participation in simulation
Instructor(s):
Elisa Konya-Baumbach, Angeliki Kalogeraki
Description:
Students will be assigned to groups to play a computer simulation. It is mandatory that each student registers for the simulation via Portal2. You can register anytime between February 3-13, 2020. The time of your registration is not relevant as groups are not formed on a first-come, first-served basis. Further information will be provided during orientation week.
MKT 450 Marketing Communications (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
The students understand what Marketing Communications is and how it works.
The students understand the different process steps of marketing communications (planning, organization, execution, monitoring of communication actions).
The students know the various aspects and perspectives of marketing communications (i.a., advertising, public relations, sponsoring, sales promotion, direct marketing).
The students develop the ability to criticize various communication instruments and their application.
 
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Maximilian Gärth, Florian Kraus
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Area Operations Management

OPM 450 Decision-Making Tools for Managing Service Operations (Lecture w/ Exercise)
EN
Lecture type:
Lecture w/ Exercise
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
For this course, a home assignment is done and presented in teams of two students (any excep-tion upon request). Registration is mandatory before the assignment is handed out. In order to register at the chair, please do the following:

(1)    As an individual, sign up to the according ILIAS group,
(2)    As a team, send an email with the subject line “Registration OPM 450” to soma mail.uni-mannheim.de at latest by March, 4th, 2020 6 p.m. with the basic data for each team member:
Name
Email
Matriculation number
Program of study
Current semester
Information when and where the recommended prerequisite “Operations Management” was successfully completed.
Please note that class size is limited to max. 30 students. In case there are more registrations than seats, admittance will be determined by first come first serve. Therefore, your registration at the chair is officially binding, and any withdrawal after your admittance through the chair will lead to a fail grade in this course.
Examination achievement:
For this course, a home assignment is done and presented in teams of two students (any excep-tion upon request). Registration is mandatory before the assignment is handed out. In order to register at the chair, please do the following:

(1)    As an individual, sign up to the according ILIAS group,
(2)    As a team, send an email with the subject line “Registration OPM 450” to
soma mail.uni-mannheim.de at latest by March, 4th, 2020 6 p.m. with the basic data for each team member:
  • Name
  • Email
  • Matriculation number
  • Program of study
  • Current semester
  • Information when and where the recommended prerequisite “Operations Management” was successfully completed.
Please note that class size is limited to max. 30 students. In case there are more registrations than seats, admittance will be determined by first come first serve. Therefore, your registration at the chair is officially binding, and any withdrawal after your admittance through the chair will lead to a fail grade in this course.

Once you are admitted by the chair, you will also need to follow the regular exam registration process through the student portal, i.e., b/n April 14.-25., 2020.

The assignment will be handed out on Apr. 1st, 2020. It will include a brief case study related to the problems/topics discussed in class. Your solution incl. implementation has to be submitted by April 27, 2020 noon at latest. More details will follow in class.
Instructor(s):
Cornelia Schön-Peterson
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
This module is recommended for anyone seeking an introduction to negotiation theory and practice. It is not primarily a “training camp” to enhance individual bargaining skills. The main objective is to understand the economic and psychological mechanisms underlying negotiations, in order to analyze and solve negotiation problems. Starting from the key concepts and principles that guide negotiations, participants will learn:
  • how to strategically analyze negotiation situations and to develop comprehensive negotiation plans,
  • how to identify opportunities and barriers to creating and claiming value,
  • how to avoid negotiation “sand traps” and to take advantage of negotiation tactics to influence and deal with difficult negotiation counterparts.
Recommended requirement:
Examination achievement:
Home assignment and written exam.
Instructor(s):
Christoph Bode
Description:
Negotiations occur in situations when it is impossible to attain one’s goals without the cooperation of others. Such situations arise in all areas of business and the ability to manage them successfully rests on a combination of appropriate analytical knowledge and practical skills. This module provides the theoretical background and the practical tools of negotiations. The content is relevant to a broad spectrum of application domains, but a special emphasis is put on negotiations in the procurement context.
The module addresses the general principles of the negotiation process from pre-bargaining stages (interests, BATNAs) all the way to deal closure. This includes distributive bargaining (zero-sum games) and integrative bargaining (positive-sum games), hard vs. soft negotiation styles and associated influence techniques, mixed motive bargaining, power/dependence differentials and fairness, reputation and repeated interactions, and human-related issues (perceptions, emotions, communication).

Please note that this course is capacity-constrained – rollment is mandatory and competition for the limited number of spaces may occur.