Bachelor's Program in Culture and Economy: English and American Studies

Studying the bachelor’s program in Culture and Economy with a focus on English and American Studies was my heart’s desire. I worked for several years before starting the program which gave me the chance to think my decision through carefully. The university’s outstanding reputation and its location made me choose Mannheim. And, the program enables me to combine the Humanities with Business Administration and Economics, which is rare. I study literary and linguistic topics in depth, and, at the same time, gain a solid understanding of Economics and Business Administration. This puts me in a very flexible position. But the master’s program gives you the chance to specialize in one field if you want to.

Natalia Engel, student of B.A. Culture and Economy: English and American Studies / Photo credit: Elisa Berdica
  • Program facts and information

    Degree: Bachelor of Arts (B.A.)

    Standard period of study: 6 semesters (3 years)

    ECTS credits: approx. 180
    (approx. 120 in core subject, approx. 60 in specialist subject)

    Language of instruction: English and German

    Language requirements: This program requires proof of proficiency in German on C1 level.

    Program start: Fall semester (September)
    Academic Calendar

    School: School of Humanities

    Semester fee: €174.90 (more)
    Tuition fees for international students from non-EU countries: €1,500
    Tuition fees for a second degree: €650

  • Program overview

    The Bachelor of Arts program in Culture and Economy consists of a core subject and a specialist subject.

    The core subject, English and American Studies, looks at aspects of literature, culture and language from the English-speaking world. Through courses in Literary Studies, students learn the basic principles of scientific literary analysis. Courses on culture focus on the cultural history of Great Britain and the USA, and involve the analysis, for example, of films, music, advertisements, and articles. Students also study Linguistics (including the theories and methods of language acquisition and development, and multilingualism) and receive language instruction.

    You can choose to study Business Administration or Economics as a specialist subject. If you choose Business Administration, you can attend courses on finance, marketing, management, business informatics, accounting, and production. Students can attend seminars to specialize in business ethics. If you study Economics as a specialist subject, you will learn about statistics and gain an insight in microeconomics and macroeconomics. A further focus is placed on economic history.

  • Why study Culture and Economy: English and American Studies at the University of Mannheim?

    The bachelor's program in Culture and Economy combines specialized knowledge of English and American linguistics, literary, cultural and media studies with well-founded English skills and a solid understanding of Economics or Business Administration. The majority of the modules are taught in English. This combination of aspects to form one degree program is unique in Germany. As such, graduates of the program, with their knowledge of the Humanities and Business Administration or Economics, are particularly sought after on the international labor market.

    The Humanities at the University of Mannheim have an excellent reputation. In the CHE university ranking, English and American Studies was ranked very well. Students at the School of Humanities particularly value the ability to work in small groups. Academic advisors, program managers, and teachers are happy to help with your questions on the program.  

    The University of Mannheim is one of the leading institutions in Germany for Business Administration and Economics.

  • Career opportunities

    Graduates of the program know and understand economic concepts and processes, and are therefore particularly in demand in roles that combine communication, economics and business administration. They work, for example, as project managers in PR agencies, in business consultancy, marketing or in sales.

    A degree in English and American Studies qualifies you to work at an international organization, where you can, for example, work in editing or public relations.

  • Required interests and skills

    Students of the bachelor’s program in Culture and Economy: English and American Studies should

    • enjoy analyzing the English and American languages and cultures,
    • be very proficient in English and have good German language skills,
    • not be put off by complex texts, theories, and methods,
    • be capable of critical thinking and like discussing topics,
    • enjoy writing academic texts,
    • like giving presentations.

    To study Economics as your specialist subject, you should be good at math and find statistics and politics interesting. To study Business Administration as your specialist subject, you should be good at math and find marketing, management, and business ethics interesting. You should also be able to learn and apply course content quickly.

  • Program structure

    Module catalog
    You can find further details on how the program is structured in the module catalog.

    Studying abroad
    The University of Mannheim is part of a global network. The School of Humanities is partners with over 140 universities worldwide, and, in collaboration with the International Office, can help you plan a period of study abroad. We recommend that students go abroad during the fourth or fifth subject-specific semester, but it is possible to make individual arrangements. Studying abroad is optional, and is encouraged by the School.

    A six-week internship in Germany or abroad is integrated into the program of study. Our program managers can help you to find an internship, create your application documents, and advise you on the recognition of internships.

    Sample course schedule
    These courses are studied in the first semester.

  • Further study

    The following degree programs are partly or fully available in English:

    Mannheim Master in Management (M.Sc.)

    Master’s program in Economics (M.Sc.)


    The following degree programs are (mainly) taught in German:

    Master’s program in Culture and Economy (M.A.)

    Master’s program in Language and Communication (M.A.)

    Master’s program in Literature, Media and Culture in the Modern Era (M.A.)

    Master’s program in Intercultural German Studies (M.A.)

  • Application and selection

    We take the following criteria into account in our selection process:

    • the grade average achieved in your university entrance qualification,
    • the grades achieved in English and Mathematics,
    • relevant work experience and extracurricular activities,
    • if you do not hold German citizenship or do not have a German university entrance qualifications (e.g. Abitur or equivalent school leaving certificate), you must submit proof that your German language proficiency is equivalent to level C1.

    Selection statutes
    You can find the exact requirements for the program in the selection statutes, which are only available in German.

    You can apply between May 15 and July 15.


    Aptitude test
    Applicants are required to take an aptitude test, such as What shall I study? or the SIT orientation test, which are both only available in German. They must then submit proof that they have completed the test with their application.

    Admission to an advanced semester
    If you want to apply for an advanced semester, please contact Ms. Dörr in the Admissions Office.

Learn more about the school of humanities.


Dr. Marilene Burkard

Dr. Marilene Burkard

Studiengangsmanagement B.A. und B.A. Kultur und Wirtschaft
University of Mannheim
School of Humanities
Kaiserring 14-16 – Room 612 (6th floor)
68161 Mannheim
Consultation hour(s):
Tue and Wed 10 a.m.–noon (drop–in office hours; lecture period)
Florian Dorner, M.A.

Florian Dorner, M.A.

Studiengangsmanagement B.A. und B.A. Kultur und Wirtschaft
University of Mannheim
School of Humanities
Kaiserring 14–16 – Room 612 (6th floor)
68161 Mannheim
Consultation hour(s):
Tue and Wed 10 a.m.–noon (without previous notice); during the semester break: Tue 10 a.m.–noon, Achtung: Sprechstundenausfall am 13. November.
Admissions Office

Admissions Office

University of Mannheim
L 1, 1 – Room 157, 158
68161 Mannheim