Stiftung Kommunikations- und Medienwissenschaften

Dr. Hans-Joachim Treutler is the founder of the Mannheim-based company Promarketing GmbH. The entrepreneur has been supporting the University of Mannheim for over twenty years. Back in 1985, he founded the Stiftung Marketing which deals with the promotion of research and teaching in business administration, particularly in the field of marketing. After that, he established the Stiftung Kommunikations- und Medienwissenschaften in the nineties. This foundation supports graduates and young researchers who wrote an outstanding final thesis in the field of media and communication studies. In addition, Dr. Hajo Treutler is a personal member of the Sponsors' Association for Science and Practice at the Centre for European Economic Research, and of the Freunde der Universität Mannheim. The University of Mannheim awarded him the University Medal for his merits. Sponsors within and outside the university also repeatedly help financing the prizes with smaller amounts.

Foundation council:
Prof. Dr. Thomas Puhl (President of the University)
Prof. Dr. Florian Kraus
Prof. Dr. Angelika Storrer (Vice President of the University)
Prof. Dr. Claudia Gronemann (representative of the foundation council)
Prof. Dr. Angela Keppler
Prof. Dr. Justus Fetscher

Purpose of the foundation

The foundation was established by the Mannheim entrepreneur Dr. Hans-Joachim Treutler. Click  here to see the statutes.

Its mission is to promote outstanding achievements in the field of media and communication research. Prizes are given for excellent final theses written by graduates and for doctoral dissertations by young researchers in the field in question.

The prize recognizes theses or dissertations in the field of traditional media and communication studies, but also theses or dissertations with a clear media and communication related approach from humanities and social sciences, computer science and business administration. This disciplinary openness is part of our program, because we want to promote not only high-quality theses and dissertations, but also the choice of unconventional approaches and innovative research subjects.

Application process:
Supervisors of final theses and dissertations at the University of Mannheim may submit a suggestion for the annual presentation of the prize.

The following documents need to be attached to the application:

  • a favorable statement by the teacher
  • an electronic version of the thesis or dissertation and, if applicable, the bibliographic information of the book
  • one evaluation for master's or diplom theses and two evaluations for doctoral dissertations
  • a short version of the author’s CV including the current address
  • the signed data privacy form

Please note that candidates who have already received the prize of the KMW-Stiftung once, cannot be considered again. This also applies, if the thesis suggested has already been awarded another prize of the University of Mannheim. Please suggest only one thesis for each category (bachelor’s thesis, master’s thesis, dissertation) per year and indicate on-going nominations or awards received by other foundations.

    Prizes and projects

  • 2019

  • 2018

    Business School

    Doctoral dissertation

    Dr. Michael Ungeheuer
    „Essays on Investor Behavior and Financial Markets”

    School of Humanities

    Bachelor’s thesis

    Stefanie Zapp Hernández
    „Kampf der Geschlechter. Grotesk überzeichnete Umkehrung stereotyper Geschlechterrollen in Las brujas de Zugarramundi” (“Battle of the Sexes. Grotesquely Exaggerated Inversion of Stereotypical Gender Roles in Las brujas de Zugarramundi”)

    Master’s thesis

    Lara Vogel
    „Der Autor im Literatur- und Medienbetrieb. Die postures Christine Angots und Michel Houelle“ (“The Author in Literary and Media Business. The Postures Christine Angots and Michel Houelle”)

    Svenja Pittroff
    „Argumentationsstrategien in der B2B-Kommunikation am Beispiel von Werbeanzeigen in französischen Fachzeitschriften für den Lebensmitteleinzelhandel und die Konsumgüterindustrie“ (“Argumentation Strategies in B2B Communication Using the Example of Advertisements in French Trade Magazines for the Retail Food Industry and the Consumer Goods Industry”)

  • 2017

    Business School

    Master’s thesis

    Madeline Barth
    „Emotional Contagion in a Company's Facebook Apology: An Online Experiment and an Eye Tracking Study”

    School of Humanities

    Bachelor’s thesis

    Darja Homm
    „Wer traut schon der „Lügenpresse“? Eine Analyse des Vertrauens in Journalismus am Beispiel der Flüchtlingsberichterstattung“ (“Who Believes the “Lying Press” Anyway? An Analysis of the Trust in Journalism Using the Example of Refugee Reporting”)

    Desiree Vetter
    „„Kleines Life-Update“ Eine konversationsanalytische Untersuchung der Kommunikation junger Erwachsener und ihrer Peergroup über die mobile Instant-Messaging-Anwendung ‚WhatsApp’“ (“”Little Life Update” A Conversation Analytic Study of Young Adults’ and Their Peer Group’s Communication via the Mobile Instant Messaging Application ‘”WhatsApp’”)

    Master’s thesis

    Sarah Pister
    „Zum Quellenwert von Fremdenlisten Aufbereitung und Auswertung der in Mannheim ankommenden und durchreisenden Fremden anhand des Mannheimer Intelligenzblattes” (“On the Source Value of Arrival Lists. Preparation and Evaluation of Foreigners Arriving in and Passing through Mannheim on the Basis of the Mannheimer Intelligenzblatt”)

    Doctoral dissertation

    Ines Bugert
    „Qu’est-ce qu’un auteur maghrébin? Globale Autorschaft bei Kebir Ammi, Yasmina Khadra und Assia Djebar“ (“Qu’est-ce qu’un auteur maghrébin? Global Authorship in the Works of Kebir Ammi, Yasmina Khadra and Assia Djebar“)

  • 2016

    Business School

    Master’s thesis

    Carina Leonhardt
    „How Does the Media Report on Macroeconomic Annnouncements? An Empirical Analysis”

    School of Humanities

    Bachelor’s thesis

    Tamara Milutinovic
    „#Me #Girl #Selfie: Eine qualitative Studie zur Selbstdarstellung junger Frauen auf der Photo-Sharing-Plattform Instagram” („#Me #Girl #Selfie: A Qualitative Study on Young Women’s Self-Representation on the Photo Sharing Platform Instagram”)

    Carlotta Nardi
    „Inzivilität in Online Leserkommentaren: Eine quantitative Analyse am Beispiel der Flüchtlingsdebatte” (“Incivility in Online Reader Comments: A Quantitative Study Using the Example of the Refugee Debate”)

    Lisa Pfeil
    „Intermediale Metareferenz. Metafiktion in Frédéric Beigbeder 99 francs (2000) und in der filmischen Adaption von Jan Kounen (2007)” (“Intermedial meta-reference. Metafiction in Frédéric Beigbeder’s book 99 francs (2000) and the movie adaptation by Jan Kounen (2007)”)

    Master’s thesis

    Juliane Roos
    „Faire l'amour au même moment, mais pas ensemble. Mediale Nähe und Distanz in Jean-Philippe Toussaints “cycle de Marie”” („Faire l'amour au même moment, mais pas ensemble. Medial Proximity and Distance in Jean-Philippe Toussaint’s Book “cycle de Marie””)

    School of Social Sciences

    Doctoral dissertation

    Anita Gohdes
    „Repression in the Digital Age: Communication Technology and the Politics of State Violence”

    School of Business Informatics and Mathematics

    Master’s thesis

    Lukas Stehr
    „Real-Time Extraction of Customer Numbers From Loyalty. Cards on Mobile Devices”

  • 2015

    Business School

    Master’s thesis

    Christian Aanstad
    “Attracting Investor Attention around Insider Sales through Advertising”

    School of Humanities

    Academic paper

    Tanja Eberhahn
    “Zwischen enracinement und déracinement. Raum, Identität und Rückkehr im frankomaghrebinischen Film” (“Between enracinement and déracinement. Space, Identity and Return in Franco-Maghrebi Movies”)

    Bachelor’s theses

    Sarah Encarnacao
    „„Na – wo seid ihr grad??”. Eine Konversationsanalyse von Familienkommunikation über die mobile Instant Messaging-Anwendung ‚WhatsApp‘” (“”Hey – Where Are You Right Now?”. A Conversation Analysis of Family Communication via the Instant Messaging Application ‘WhatsApp’”)

    Julia Winkler
    “Against All Odds? A SIDE Approach Exploring the Role of Public Self-Awareness and Group Identification in Flame Wars on Facebook”

    Master’s theses

    Silke Mosbach
    “Eine kommunikationswissenschaftliche Perspektive auf den Einsatz von Tablet-Computern im Unterricht” (“A Communication Studies Perspective on the Use of Tablet Computers in Class”)

    Daniel Enderlin
    “Anonymous is our culture. Zur Konstitution von Gemeinschaft in einer anonymen Online-Community” (“Anonymous is Our Culture. On the Constitution of Community in an Anonymous Online Community”)

    Doctoral dissertations

    Jan-Noël Thon
    “Transmedial Narratology and Contemporary Media Culture. On Transmedial Strategies of Narrative Representation in Contemporary Films, Comics, and Video Games”

    Kerstin Tränkle-Jung
    “Der Valle de los Caídos in den spanischen Massenmedien (1940-2010): Politischer Wandel von der Diktatur zur Demokratie und Wandel der Berichterstattung” (“The Valle de los Caídos in the Spanish Mass Media (1940-2010): Political Change from Dictatorship to Democracy and Change in Reporting”)

    Nadja Urbani
    “Medienkonkurrenzen um 2000. Affekte, Finanzkrisen und Geschlechtermythen in Roman, Film und Theater” (“Media Competitions around 2000. Affects, Financial Crises and Gender Myths in Novels, Movies and Theater”)

  • 2014

    Business School

    Master’s thesis

    Kirstin Becker
    “Das öffentliche Umfeld der Normsetzung von Rechnungslegungsstandards: Media Framing während der Fair-Value-Debatte” (“The Public Environment of Accounting Standard Setting: Media Framing during the Fair-Value Debate”)

    School of Humanities

    Bachelor’s thesis

    Friederike Seybold
    „#Instagood: Eine qualitative Studie zur Nutzung der Foto-Sharing-Applikation Instagram unter Jugendlichen” (“#Instagood: A Qualitative Study on the Use of the Photo Sharing Application Instagram among Young People”)

    Master’s thesis

    Radmila Mladenova
    “On Gypsy Representation in Literature and Film”

    Doctoral dissertation

    Nils Simon Borchers
    “Werbekommunikation. Entwurf einer kommunikationswissenschaftlichen Theorie der Werbung” (“Marketing Communication. Outline of a Communication Studies Related Marketing Theory”)

  • 2013

    Business School

    Diplom

    Alexandra Mantau
    „Nima oder Numa? Die Kreation internationaler Markennamen mittels Lautsymbolik – eine experimentelle Studie“ (“Nima or Numa? The Creation of International Brand Names through Sound Symbolism – an Experimental Study”)

    School of Humanities

    Bachelor’s theses

    Niklas Johannes
    „Bis das Smartphone glüht. Need to Belong und Kompetenz als Erklärungsversuch für permanente Vernetztheit“ (“Until the Smartphones Glows. Need to Belong and Competency as an Explanation Attempt for Permanent Connection”)

    Hannah Werner
    „Lüge und Vertrauen im Wahlkampf. Eine Studie zum Einfluss von Fact Checkern auf Lüge und Vertrauen im US-Wahlkampf 2012” (“Lies and Trust in the Election Campaign. A Study on the Impact of Fact Checkers on Lies and Trust in the US Election Campaign 2012”)

    Master’s theses

    Sevda Arslan
    “Vertrauen in Arztbewertungsportale – Entwurf eines theoretischen Modells und empirische Untersuchung der Gründe für Vertrauen” (“Trust in Physician Rating Sites – Outline of a Theoretical Model and Empirical Examination of the Reasons for Trust”)

    Lea Himmelsbach
    „¿Quieres ser normal, no es cierto? – Filmische Blicke auf sexuelle Normen in Nouri Bouzids Man of Ashes (Tunesien 1986) und Francisco Lombardis No se lo digas a nadie (Peru 1998): ein transkultureller Vergleich” (“¿Quieres ser normal, no es cierto? – Cinematic Views on Sexual Norms in Nouri Bouzid’s Man of Ashes (Tunesia 1986) and Francisco Lombardi’s No se lo digas a nadie (Peru 1986): A Transcultural Comparison”)

    Doctoral dissertations

    Dr. Georg Albert
    “Innovative Schriftlichkeit in digitalen Texten. Syntaktische Variation und stilistische Differenzierung in Chat und Forum” (“Innovative Writing in Digital Texts. Syntactic Variation and Stylistic Differentiation in Chat and Forum”)

    Dr. Tilman Schröder
    “Marketingstrategien auf Unternehmenswebsites im internationalen Vergleich – Eine hypertextlinguistische Analyse kommerzieller Websites aus Deutschland, Frankreich, Spanien, Großbritannien und den USA” (“Marketing Strategies on Company Websites Compared to International Standards – A Hypertext Linguistic Analysis of Commercial Websites from Germany, France, Spain, England and the USA”)

  • 2012

    Business School

    Master’s theses

    Dirk Fischer
    “Der Unternehmensauftritt auf Facebook. Eine explorative und explikative Untersuchung zur Ermittlung relevanter Gestaltungsfaktoren und deren Wirkung auf Facebook-Nutzer” (“The Business Presence on Facebook. An Exploratory and Explanatory Examination to Identify Relevant Design Factors and Their Effect on Facebook Users”)

    Wiebke Marie Friedewald
    “Electronic Word-of-Mouth Marketing: An Exploratory Study in a B2C Context”

    School of Business Informatics and Mathematics

    Master’s thesis

    Stefan Wilk
    “Erzeugung navigierbarer Videos zur Wissensvermittlung” (“Creation of Navigable Videos for the Purpose of Knowledge Transfer”)

    School of Humanities

    Bachelor’s theses

    Theresa Baumgärtner
    „Zwischen Mündlichkeit und Schriftlichkeit: die Besonderheit der kulinarischen Sprache in Online-Kommentaren zu französischen Kochrezepten” (“Between Orality and Literacy: The Peculiarity of Culinary Language in Online Comments on French Cooking Recipes”)

    Kim Kannler
    “Erinnerung und Animation. Zur Rekonstruktion eines realen Ereignisses im Film “Waltz with Bashir” von Ari Folman” (“Memory and Animation. On the Reconstruction of a Real Event in the Movie “Waltz with Bashir” by Ari Folman”)

    Sina A. Klein
    „“Das ist doch imba!” – Der Einfluss der Spielschwierigkeit auf Identifikationsprozesse in Computerspielen” (“”That’s imba!” – The Impact of Game Difficulty on Identification Processes in Computer Games”)

    Daniela Kopf
    “Eine Schlacht in zwei Medien. La otra mano de Lepanto – Vom Roman zum Film” (“A Battle in Two Media. La otra mano de Lepanto – From Novel to Movie”)

    Susanne Anna Martin
    “We is the master race! Die Darstellung der Bedrohung durch den Nationalsozialismus in den komerziellen Propagandakurzfilmen des Walt Disney Studios im Auftrag des CIAA im zweiten Weltkrieg” (“We Is the Master Race! The Representation of the Threat of National Socialism in the Commercial Propaganda Short Films by Walt Disney Studios Commissioned by the CIAA During World War II”)

  • 2011

    School of Humanities

    Doctoral dissertation

    Anja Peltzer
    „Identität und Spektakel. Zur filmischen Inszenierung im global erfolgreichen Blockbuster-Kino” (“Identity and Spectacle. On Cinematic Staging in the Globally Successful Blockbuster Cinema”)

    Bachelor’s theses

    David Becker
    „They did it on their own. Die Umgangsweisen mit szeneimmanenten DVDs in der Metalcore-Szene” (“They Did It on Their Own. The Ways of Dealing with Scene-Immanent DVDs in the Metalcore Scene”)

    Kristine Hempel
    „Queere Inszenierung in Arturo Ripsteins El lugar sin límites” (“Queer Staging in Arturo Ripstein’s El lugar sin límites”)

    Charlotte Löb / Carina Weinmann
    „15 Minuten Diskurs: Eine Analyse der Fernsehnachrichten zur Bundestagswahl 2009” (“15-Minute Discourse: An Analysis of TV News on the German Parliamentary Election 2009”)

    Alena Sander
    „Afrikas Schätze. Zum Afrikabild in einer Dokumentarsendereihe des Zweiten Deutschen Fernsehens” (“Africa’s treasures. On the Image of Africa in a Documentary Series of the German TV Network Zweites Deutsches Fernsehen”)

    Business School

    Diplom

    Sandra Fischer
    „An empirical investigation into consumer motivation to generate word-of-mouth in cooperation with the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH”

Contact:
Karin Schulz-Kaltenbach
+49 621 181–1062 / 1068
E-mail: kaltenbach verwaltung.uni-mannheim.de

Prof. Dr. Claudia Gronemann (representative of the foundation council)
+49 621 181–2376 / 2436
E-mail: gronemann phil.uni-mannheim.de

Donations account:
Universität Mannheim
BW Bank Mannheim
Account number: 7496501051
Bank code (BLZ) 600 501 01
Payment reference „Stiftung K + M, BuSt. 1307020311“

Media relations:
Press release on the graduation ceremony 2011
KMW-Stiftung awards prizes for outstanding academic papers
(Arbeitskreis Forschungsförderung-Forschungskommunikation-Gleichstellung der Universität Mannheim (Hg.): Forschung & Chancen. Mannheim. 2012)