Directors of the center are Prof. Dr. Torsten Biemann and Prof. Dr. Hartmut Höhle. Additionally, the Management Analytics Center is supported by Junior Professor Prof. Dr. Jana-Rebecca Rehse and the Advisory Board in the strategic orientation of the Center.
The research of the Management Analytics Center is based on the cooperation of the individual chairs and their respective teams. Further information about the individual authors can be found within the respective project.
Learning Analytics
Prof. Dr. Viola Deutscher
Lehrstuhl für Wirtschaftspädagogik
Photo credit: Anna Logue
Marketing Analytics
Prof. Dr. Florian Kraus
Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing
Photo credit: Siegfried Herrmann
Prof. Dr. Florian Stahl
Chair of Quantitative Marketing and Consumer Analytics
Photo credit: klassisch-modern