Photo credit: Anna Logue
Andreas Bayerl
Year: 2017
Center: Business
Supervisor: Florian Stahl
Andreas Bayerl was born in Heidelberg and raised in Mannheim. He acquired both his Bachelor's and Master's Degree in Business Administration with a focus on Marketing and Psychology at the University of Mannheim. He spent one semester abroad in the trilingual track of Grenoble Ecole de Management.
During his studies, Andreas interned at well-known international companies. His work experience includes an internship at a consultancy. Additionally, he gained valuable work experience in sports and event management.
Since September 2017, Andreas has been a PhD candidate at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim. As such he is also following the Marketing Track in the structured PhD program offered by the Center of Doctoral Studies in Business at the University of Mannheim. His research focuses on digital marketing with a particular focus on online employer branding.
Conferences
Publications
2022
- Bayerl, A., Goldenberg, J., Shapira, D. and Stahl, F. (2022). Online employer reviews – It’s not all about the money, but also about the vibes. EMAC 2022, Budapest.
- Bayerl, A., Schoenmueller, V., Goldenberg, J. and Stahl, F. (2022). The weekend effect in online reviews and what Eleanor Rigby has to do with it. EMAC Doctoral Colloquium 2022, Budapest, Hungary.
- Bayerl, A., Shapira, D., Goldenberg, J. and Stahl, F. (2022). Online employer reviews – On the interplay between workplace vibes and wage. ISMS Marketing Science Conference, Online.
- Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. U. (2022). Who to target? Low- versus high-status seeding in user-generated content networks. European Marketing Academy Conference (EMAC), Budapest, Hungary.
- Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. U. (2022). Who to target? Low- versus high-status seeding in user-generated content networks. ISMS Marketing Science Conference, Online.
2021
- Bayerl, A., Goldenberg, J., Shapira, D. and Stahl, F. (2021). The interplay between wages and online reviews on the labor market. EMAC 2021, online.
- Bayerl, A., Goldenberg, J., Shapira, D. and Stahl, F. (2021). The interplay between wages and online reviews on the labor market. 43. ISMS Marketing Science Conference, Online.
- Bayerl, A. and Stahl, F. (2021). Stars that shine less bright at night. EMAC Doctoral Colloquium 2021, Online.
- Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. U. (2021). Who to target? Low- versus high-status seeding in user-generated content networks. Marketing in Israel, Israel.
- Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. U. (2021). Who to target? Low- versus high-status seeding in user-generated content networks. European Marketing Academy Conference (EMAC), Madrid, Spain.
- Beichert, M., Bayerl, A., Goldenberg, J. and Lanz, A. U. (2021). Who to target? Low- versus high-status seeding in user-generated content networks. ISMS Marketing Science Conference, Online.
2022
- Bayerl, A. (2022). Essays on the analysis of user-generated content using marketing analytics in a big data environment. Dissertation, . Mannheim.
Photo credit: klassisch-modern