Mengmeng Niu

Year: 2017

Center: Business

Supervisor: Florian Kraus

Mengmeng Niu was born on July 07, 1990 in Beijing, China. Prior to her studies in Germany, she spent four years studying International Politics and Economics at Central University of Finance and Economics in Beijing. In 2012, she started a second bachelor's degree in Business Administration at University of Mannheim and subsequently proceeded with a master’s degree majoring in Marketing and Human Resource Management at University of Mannheim. During her undergraduate study in China, she interned in the marketing communication team at BMW Automobile. From the last semester of her second bachelor's degree in Germany, she worked as a working student in SAP SE across several areas including translation, controlling, and administrative assistance.

Research interest:

  • Consumer Behavior


  • 2020

    EMAC 2020 Annual Conference
    Budapest, Hungary
    Paper: Share My Failure, Not My Success: How People Make Ubiquity Judgments Based On Past Events




Mengmeng Niu, M.Sc.

Mengmeng Niu, M.Sc.

Research associate
University of Mannheim
L 5, 2 – Room 008–009
68161 Mannheim
Phone: +49 621 181-2683
Fax: +49 621 181-2672
E-mail: mengmeng.niu
Consultation hour(s):
by appointment