Photo credit: Anna Logue
Mengmeng Niu
Year: 2017
Center: Business
Supervisor: Florian Kraus
Mengmeng Niu was born on July 07, 1990 in Beijing, China. Prior to her studies in Germany, she spent four years studying International Politics and Economics at Central University of Finance and Economics in Beijing. In 2012, she started a second bachelor's degree in Business Administration at University of Mannheim and subsequently proceeded with a master’s degree majoring in Marketing and Human Resource Management at University of Mannheim. During her undergraduate study in China, she interned in the marketing communication team at BMW Automobile. From the last semester of her second bachelor's degree in Germany, she worked as a working student in SAP SE across several areas including translation, controlling, and administrative assistance.
Research interest:
- Consumer Behavior
Conferences
2020
EMAC 2020 Annual Conference
Place: Budapest, Hungary
Paper: Share My Failure, Not My Success: How People Make Ubiquity Judgments Based On Past Events
Publications
2020
- Niu, M., Gaerth, M. and Kraus, F. (2020). Share my failure, not my success: How people make ubiquity judgments based on past events. In , 49th EMAC Annual Conference 2020 : 26–29 May 2020, Corvinus University of Budapest, Hungary, proceedings (S. A2020-64484). , European Marketing Academy: Budapest.
2020
- Niu, M., Gaerth, M. and Kraus, F. (2020). Share my failure, not my success: How people make ubiquity judgments based on past events. ACR 2020 – Association for Consumer Research Conference, Online.
Photo credit: Ruixing Yang