Foto: Staatliche Schlösser und Gärten Baden-Württemberg

Betriebs­wirtschafts­lehre - Bachelor (englisch)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Annabel Müller (mueller(at)bwl.uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 351 International Accounting (Vorlesung mit Übung, englisch)
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Prüfungs­leistung:
Grading is based on a final exam (100%).
The final exam is expected to take 90 minutes.
Lektor(en):
Christoph Hütten , Silke Frankl
Beschreibung:
The lecturs is hold by Dr. Hütten, Chief Accounting Officer at SAP AG, Walldorf. The exercise class is hold by Dr. Sessar from SAP AG in Walldorf.

Course Hours:
tba

In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.
ACC 352 Security Valuation & Financial Statement Analysis (Blockseminar, englisch)
Vorlesungs­typ:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

For any questions concerning this module, please contact Ms. Verena Uebelhoer: uebelhoer@bwl.uni-mannheim.de
Lernziel:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report

 
Prüfungs­leistung:
Students will demonstrate their understanding of and competency in course topics through an individual exam and team assignments. The final grade will be calculated as follows:

Assessment Delivery Percentage of Grade
Group assignments Group 30% (3 assignments, 10 pts each)
Final exam Individual 70% (70 pts)
TOTAL 100% (100 pts)
Lektor(en):
Beschreibung:
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.
TAX 352 Taxation of multinational firms (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
Classes are held on the following dates:
Friday, 6.10., 13.10., 20.10.
08.30 – 11.45; room O 151

Wednesday, 11.10., 18.10., 25.10.
08.30 – 10.00; room O 145
13.45 – 15.15 room EO 145  

The exam is scheduled for:
Wednesday, 8.11.
08.30 – 10.00; room O 145
Lernziel:
  • Understand why taxation matters and how the different elements of the tax code might affect firms decision behavior;
  • Learn about the heterogeneity of tax regimes by looking at some illustrative examples from the Asia Pacific Region and Europe
  • Understand and evaluate the consequences of taxation when undertaking cross-border transactions;
  • Learn about the basic principles of international taxation
  • Identify the key tax issues that affect the tax burden of international investments
  • Analyse basic tax planning structures related to financing strategies and holding companies
  • Understand what the recent BEPS (base erosion and profit shifting) debate is about and why Google, Amazon etc. achieve extremely low tax rates
  • Learn what countries are doing or plan to do to address aggressive tax planning
Prüfungs­leistung:
Written exam (60 min.)
Lektor(en):
Katharina Nicolay
Beschreibung:
Multinational groups operate globally and are thus faced with heterogeneous taxation frameworks. On the one hand, this is a compliance issue but on the other hand it can be shown empirically, that firms also adjust their behavior (e.g. locations choices, investment choices, capital structure) accordingly. In this context taxes (tax rates and the definition of the tax base) are one decision factor between other business or economic determinants. This knowledge, in return, is relevant for policy makers trying to attract foreign direct investments by offering attractive tax systems. Due to the mobility of capital, complex cross-border group structures, and little harmonization in tax codes, the tax competition by countries as well as tax planning activities of firms can lead to a situation where multinational groups pay very little taxes. This might light to an erosion of the tax revenue as well as to competition distortions towards domestic firms.
In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on co­untermeasures against base erosion and profit shifting.
 
 

Area Banking, Finance and Insurance

FIN 355 Behavioral Finance (Blockseminar, englisch)
Vorlesungs­typ:
Blockseminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
By the end of the course students will learn about types of limits to arbitrage; psychological aspects of decision-making relevant to Finance; common ”puzzles” in financial markets and the behavioral approach to explaining those puzzles.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
100% final exam
Lektor(en):
Beschreibung:
Much of modern financial economics works with modelsin which agents are rational and arbitrageurs can fix any mis-pricing. Behavioral Financial Economics is the area of finance which relaxes both of these assumptions. Behavioral models usually have two building blocks: limits to arbitrage, which make it difficult for rational traders to undo the dislocations caused by less rational traders; and psychology, which catalogs the kinds of deviations from full rationality we might expect to see. We discuss these two topics, and then consider a number of applications such as asset pricing (the aggregate stock market and the cross-section of average returns) or individual investor portfolio choice and trading behavior.
FIN 357 Corporate Valuation (Blockseminar, englisch)
Vorlesungs­typ:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Prüfungs­leistung:
The final grade will be assessed on the following weights:
 
Individual work:
Assignment
Percentage of Grade:
100%
Lektor(en):
Beschreibung:
This course is designed to give students with an overview of the valuation of the modern corporation. The basic tools relevant to valuation are discussed and case studies of valuation are examined. Value drivers and suggestions for value adding activities and changes are outlined and discussed. Sensitivity analysis is discussed and demonstrated.
 
Course Objectives
 
This course addresses the important questions of:
•     What is value and how is it measured?
•     How does a well-run business create or add value?
 
Examination is made of the three basic ideas in finance :
•     time value of money
•     diversification
•     arbitrage.
 
Special focus is placed on the firm’s primary functions:
•     investment policy (which projects to undertake)
•     financing policy (how to finance projects)
•     risk management (how to cope with financial risks)
•     strategic management (what is the best direction for the firm).
 
The major purpose of the course is to determine if and how these functions add value to the firm. These ideas are used to value the modern corporation.
FIN 365 Risk Management and Financial Institutions (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After successfully passing the course students know the main concepts to quantify and manage all kind of risks of financial institutions. They know how to apply the methods of risk management in banks and other financial institutions. The students get to know a comprehensive overview of the recent trends in regulation (Basel III) and of the bank losses and the lessons learned from the credit crisis of 2007.
 
Empfohlene Voraussetzungen:
Literatur:
John C. Hull, “Risk Management and Financial Institutions,” forth edition, 2015.
 
Prüfungs­leistung:
100% final exam
Lektor(en):
Beschreibung:
This course deals with the ways in which risks are quantified and managed by financial institutions. Among the topics covered are the nature of financial institutions and their regulation, market risk, credit risk (briefly), operational risk, and the credit crisis of 2007.
FIN 401 Corporate Finance and Risk Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Lernziel:
Die Teilnehmer dieses Moduls lernen, die Entscheidungs­probleme einer Finanzabteilung zu beurteilen und zu analysieren. Sie werden in die Lage versetzt, die Auswirkungen des Steuersystems auf Finanzierungs­entscheidungen zu verstehen und die Kapitalkosten für ein Unternehmen korrekt zu ermitteln. Die Teilnehmer werden mit den wesentlichen Instrumenten, die zur Finanzierung von Unternehmen zur Verfügung stehen (Aktien, Anleihen, Kredite, Wandelanleihen und weitere strukturierte Produkte) vertraut gemacht. Sie lernen auch, komplexere Instrumente wie unbedingte Termingeschäfte (Futures, Swaps) und bedingte Termininstrumente (Optionen) zur Veränderung von Chancen-Risiko-Positionen einzusetzen und zu bewerten.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Abschluss­prüfung (86 min), Freiwillige schriftliche Zwischen­prüfung (45 min), Online Quizze
Lektor(en):
Stefan Rünzi
Beschreibung:
  • Eine grundlegende Einführung in die moderne Theorie der Unternehmens­finanzierung
  • Eine Einführung in die Unternehmens­bewertung und die Kapitalkostenrechnung
  • Eine Einführung in die wichtigsten Derivate (Futures, Swaps, Optionen)
  • Eine Einführung in das Risiko­management des Unternehmens
FIN 401 Corporate Finance and Risk Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Lernziel:
Die Teilnehmer dieses Moduls lernen, die Entscheidungs­probleme einer Finanzabteilung zu beurteilen und zu analysieren. Sie werden in die Lage versetzt, die Auswirkungen des Steuersystems auf Finanzierungs­entscheidungen zu verstehen und die Kapitalkosten für ein Unternehmen korrekt zu ermitteln. Die Teilnehmer werden mit den wesentlichen Instrumenten, die zur Finanzierung von Unternehmen zur Verfügung stehen (Aktien, Anleihen, Kredite, Wandelanleihen und weitere strukturierte Produkte) vertraut gemacht. Sie lernen auch, komplexere Instrumente wie unbedingte Termingeschäfte (Futures, Swaps) und bedingte Termininstrumente (Optionen) zur Veränderung von Chancen-Risiko-Positionen einzusetzen und zu bewerten.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Abschluss­prüfung (86 min), Freiwillige schriftliche Zwischen­prüfung (45 min), Online Quizze
Lektor(en):
Stefan Rünzi
Beschreibung:
  • Eine grundlegende Einführung in die moderne Theorie der Unternehmens­finanzierung
  • Eine Einführung in die Unternehmens­bewertung und die Kapitalkostenrechnung
  • Eine Einführung in die wichtigsten Derivate (Futures, Swaps, Optionen)
  • Eine Einführung in das Risiko­management des Unternehmens
FIN 401 Corporate Finance and Risk Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Lernziel:
Die Teilnehmer dieses Moduls lernen, die Entscheidungs­probleme einer Finanzabteilung zu beurteilen und zu analysieren. Sie werden in die Lage versetzt, die Auswirkungen des Steuersystems auf Finanzierungs­entscheidungen zu verstehen und die Kapitalkosten für ein Unternehmen korrekt zu ermitteln. Die Teilnehmer werden mit den wesentlichen Instrumenten, die zur Finanzierung von Unternehmen zur Verfügung stehen (Aktien, Anleihen, Kredite, Wandelanleihen und weitere strukturierte Produkte) vertraut gemacht. Sie lernen auch, komplexere Instrumente wie unbedingte Termingeschäfte (Futures, Swaps) und bedingte Termininstrumente (Optionen) zur Veränderung von Chancen-Risiko-Positionen einzusetzen und zu bewerten.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Abschluss­prüfung (86 min), Freiwillige schriftliche Zwischen­prüfung (45 min), Online Quizze
Lektor(en):
Stefan Rünzi
Beschreibung:
  • Eine grundlegende Einführung in die moderne Theorie der Unternehmens­finanzierung
  • Eine Einführung in die Unternehmens­bewertung und die Kapitalkostenrechnung
  • Eine Einführung in die wichtigsten Derivate (Futures, Swaps, Optionen)
  • Eine Einführung in das Risiko­management des Unternehmens
MAN/FIN 364 Environmental Finance (Blockseminar, englisch)
Vorlesungs­typ:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Prüfungs­leistung:
Short case in which students apply the knowledge gained to a case organisation/situation
Lektor(en):
Beschreibung:
This course addresses the issues arising from Environmental change.
 
Issues examined are:
• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?
 
Examination is made of the:
• moral case;
• legal case; and
• business case
for action at the business and policy level.


Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
 


 
 

Area Information Systems

Wirtschafts­informatik III: Development and Management of Information Systems (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Studien­beginn ab HWS 2011:
Written exam (30%) (90 Minuten)
Case study write-up (70%)

Studien­beginn vor HWS 2011:
Written exam (100%) (90 Minuten)

Lektor(en):
Hartmut Höhle , Karoline Glaser
Beschreibung:
During the last decades we witnessed a growing importance of Information Systems (IS) in the business world along with faster and faster innovation cycles. A case in point is the growing IS-related expenditure of corporations, forecasted to total EUR 2.63 trillion in 2012 – a 4.7% growth over 2011 (Gartner 2013). Ranging from the enrichment of routine working tasks (i.e., employee portals to integrate disparate applications, data, and processes (Daniel and White 2005)) to the e-enabled integration of entire business eco-systems (e.g., platform-based integration of supply chains (e.g., Kroenke 2010)), IS have become a vital backbone of businesses.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.

Area Management

MAN 301 Strategic and International Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Lernziel:
  • Die Studierenden sollen Verständnis für Probleme, Zusammenhänge und Lösungen des Strategischen Managements erlangen.
  • Die Studierenden werden Verständnis für globale Wertschöpfungs­prozesse gewinnen
  • Die Studierenden werden sich im Hinblick auf Konzepte und Instrumente des strategischen und internationalen Managements Anwendungs­kompetenzen erarbeiten
Prüfungs­leistung:
Schriftliche Prüfung (90 min.)
Lektor(en):
Michael Woywode , Matthias Brauer
Beschreibung:
Im Modul MAN 301 werden grundlegende Theorien, Forschungs­ergebnisse und aktuelle Themen aus den Bereichen des strategischen und internationalen Managements vermittelt. Es wird ein Verständnis für die grundlegenden Funktionen des Managements geschaffen und es werden die notwendigen Schritte/Instrumente für die Erarbeitung einer Unternehmens­strategie erläutert. Darüber hinaus werden Themen wie Corporate Social Responsibility, Internationalisierungs­strategien sowie grundlegende Aspekte eines globalen Wertketten­managements behandelt.
MAN 301 Strategic and International Management - Klausureinsicht (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
  • Die Studierenden sollen Verständnis für Probleme, Zusammenhänge und Lösungen des Strategischen Managements erlangen.
  • Die Studierenden werden Verständnis für globale Wertschöpfungs­prozesse gewinnen
  • Die Studierenden werden sich im Hinblick auf Konzepte und Instrumente des strategischen und internationalen Managements Anwendungs­kompetenzen erarbeiten
Prüfungs­leistung:
Schriftliche Prüfung (90 min.)
Lektor(en):
Beschreibung:
Im Modul MAN 301 werden grundlegende Theorien, Forschungs­ergebnisse und aktuelle Themen aus den Bereichen des strategischen und internationalen Managements vermittelt. Es wird ein Verständnis für die grundlegenden Funktionen des Managements geschaffen und es werden die notwendigen Schritte/Instrumente für die Erarbeitung einer Unternehmens­strategie erläutert. Darüber hinaus werden Themen wie Corporate Social Responsibility, Internationalisierungs­strategien sowie grundlegende Aspekte eines globalen Wertketten­managements behandelt.
MAN 352 Human Resources Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Registration required for all incoming exchange students only.  Full-time law students shouldn’t register, but should join the ILIAS group to have access to all course materials.
Lernziel:
The students
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management

Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
 
Literatur:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
 
Prüfungs­leistung:
Final exam (4 ECTS) + Assignments (+2 ECTS; mandatory for incoming students only)

Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming business administration students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.

In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.
Lektor(en):
Torsten Biemann
Beschreibung:
The lecture MAN 352 Human Resource Management is part of the courses offered to bachelor students in business administration and law at the University of Mannheim. To get an idea of the coherences, problems, and solutions of human resource management as well as the tasks, operational areas, and instruments of management we offer a weekly lecture (1.5 hours) for 12 weeks.

The lecture includes the following topics on human resource management:
  • Human Resource Environment
  • Job Analysis & Job Design
  • HR Planning & Recruiting
  • Selection
  • Training
  • Performance Management
  • Employee Development
  • Separation & Retention
  • Compensation
  • Incentives + International HRM
  • High-Performance Organizations

The literature applied in the course is based on:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
MAN 355 Business Model Innovation and Transformation (Seminar, englisch)
Vorlesungs­typ:
Seminar
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
As participant of this course you will...
  • Understand what a business model is and how this specific set of decisions has implications for the company’s or business’ performance potential.
  • Learn how to systematically design and develop innovative business models in order to gain or regain competitive advantage.
  • Experience how the design of the business model is a key decision for an entrepreneur who creates a new venture and a challenging change taks for a general manager of an incumbent firm who is charged with transforming their old model to make the firm fit for the future.
Prüfungs­leistung:
Take-Home Exam/ Assessed Assignment
Lektor(en):
Beschreibung:
Course Rationale:
For a long time, business models used to be the stable DNA of firms, while the competitive edge was primarily achieved through new and innovative products and services. This has dramatically changed, as competition in many industries shifted to the business model level, a phenomenon further accelerated by the exponential progress in information technology (‘digitization’) and its inherent redistribution of the profit pool in an industry. Research shows that business model innovation can create even more sustaining profits than either product innovation, which overall even has a negative return, or process innovation (Chatterjee, 2010). ‘Business model’ being a term of the internet start-up scene initially, in the mid-1990s academics started investigating this phenomenon, and since 1995 more than 1300 peer-reviewed publications had already been published on this topic (Zott/Amit/Massa 2011, 5). Meanwhile, a certain level of shared understanding has been reached, namely that a business model represents the firm’s distinctive logic regarding value creation and appropriation to all stakeholders.


Course Content
(Re-)Defining Value Prepositions: Reconstructing buyer value – by adjusting the range of factors that a company performs relative to where the industry competes on and invests in – can shift focus from head-to-head competition to opening new, uncontested markets for current non-customers. Such strategic moves, in which one assumes that market boundaries and industry structures are not given and untapped demand is out there, can create innovative value to unlock new demand and hence
break the trade-off between differentiation and low-cost strategies (‘value innovations’). Such a strategy therefore allows firms to largely play a non–zero-sum game, with high payoff possibilities.

(Re-)Defining Value Prepositions: Reconstructing buyer value – by adjusting the range of factors that a company performs relative to where the industry competes on and invests in – can shift focus from head-to-head competition to opening new, uncontested markets for current non-customers. Such strategic moves, in which one assumes that market boundaries and industry structures are not given and untapped demand is out there, can create innovative value to unlock new demand and hence break the trade-off between differentiation and low-cost strategies (‘value innovations’). Such a strategy therefore allows firms to largely play a non–zero-sum game, with high payoff possibilities.

Transforming Business Models: In recent years there has been a thriving debate about how start-ups can successfully enter a market through business model innovation. Much less is known about the other side of the coin, namely what incumbent companies have to do, if their established business model is challenged. The ability to transform a business or even an entire company into a more appropriate business model – despite potential path dependencies – can be seen as a specific dynamic capability of an organization. If incumbents are fighting for their very survival, fine-tuning the business models is not enough. Most importantly, research indicates that success depends very much on the comprehensiveness of the transformation effort; only those incumbents succeeded in the long run that were serious about adapting their front-end, back-end, and monetization mechanics to the new business model logic.
MAN 358 Strategy and Sustainability (Blockseminar, englisch)
Vorlesungs­typ:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Literatur:
Linnenluecke MK & Griffiths A. 2015. The Climate Resilient Organization: Adaptation and Resilience to Climate Change and Weather Extremes. Cheltenham, UK: Edward Elgar Publishing. ISBN: 978 1 78254 582 8The book is also available online via eBooks.com, Google plan and kobo. The eISBN is 978 1 78254 583 5.
 
Prüfungs­leistung:
100% assignment (individual) in which students apply the knowledge gained to a case organisation/situation
Lektor(en):
Beschreibung:
Achieving corporate sustainability is a challenge that increasingly occupies twenty-first century corporations and their key stakeholders. There are increasing pressures on corporations from governments, shareholders and political interest groups to change wasteful and destructive practices. The path forward is protracted, noisy and tough. The challenge for corporations is to create value through sustainability. This seminar focuses on how senior executives and change agents can implement effective strategies to support such value creation. The focus of this seminar is on the change strategies involved - incremental and transformational - required to shift organizations towards sustainability.
MAN/FIN 364 Environmental Finance (Blockseminar, englisch)
Vorlesungs­typ:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Prüfungs­leistung:
Short case in which students apply the knowledge gained to a case organisation/situation
Lektor(en):
Beschreibung:
This course addresses the issues arising from Environmental change.
 
Issues examined are:
• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?
 
Examination is made of the:
• moral case;
• legal case; and
• business case
for action at the business and policy level.


Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
 


 
 

Area Marketing

MKT 351 Marketing Management Decisions (Blockseminar, englisch)
Vorlesungs­typ:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literatur:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Prüfungs­leistung:
Final Exam (100%)
Lektor(en):
Christian Homburg
Beschreibung:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
MKT 353 Brand and Product Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between August 28 - September 7, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
On successful completion of this course, students should be able to:
•    Understand the fundamental principles involved in managing branded products;
•    Explain the critical importance of branding for superior business performance;
•    Critically evaluate a brand- or product-related argument logically, such as the notion that brand identity and brand image are not always identical because brand identity is what the brand manager seeks and brand image is what the customer seeks;
•    Synthesize schools of though in brand and product management, for example the notion that a brand is a product’s name vs. the notion that a brand is a strategic market position;
•    Solve complex brand- or product-related problems, such as determining whether a brand has greater awareness depth than awareness breadth;
•    Evaluate empirical and theoretical brand and product research from various sources.
Lektor(en):
Andreas Christian Bayerl
Beschreibung:
Brand and Product Management places product management in a strategic branding context and aims to provide a comprehensive treatment of modern brand and product management practices. Both goods and services are treated as products in the course.
In particular, the course examines the way in which brand decisions can contribute to creating a competitive advantage for products and explains how to make changes to brand strategies over time as well as respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage brand equity.

Area Operations Management

OPM 301 Operations Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Lernziel:
Vermittlung der wesentlichen Konzepte, Theorien und Methoden des Operations Management.
Dies beinhaltet:
  • Verständnis für wesentliche Planungs­aufgaben der betrieblichen Produktion
  • Verständnis für relevante Trade-offs des Operations Management
  • Fähigkeit, komplexe Planungs­aufgaben zu strukturieren und formal zu modellieren
  • Kenntnis von gängigen Lösungs­methoden für produktions-wirtschaft­liche Planungs­probleme
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Prüfung (90 min.)
Lektor(en):
Moritz Fleischmann , Justus Arne Schwarz
Beschreibung:
Funktion des Operations Management; grundlegende Planungs­aufgaben des Operations Management; Planungs­methoden; Grundzüge der Produktions­planung, Transportplanung und des Bestands­managements