Foto: Staatliche Schlösser und Gärten Baden-Württemberg

Betriebs­wirtschafts­lehre - Master (englisch)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Annabel Müller (mueller(at)bwl.uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 515 IFRS Reporting and Capital Markets (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
8.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Please follow the instruction for course registration in Portal^2:

1. Login; 2. use the following link: https://portal2.uni-mannheim.de/portal2/pages/cs/sys/portal/documentation/documentation.faces?navigationPosition=documentation&site=eng_doku_bwl_mmm.xhtml
Lernziel:
By the end of the module students should
  • know about economic consequences of financial reporting and about the role accounting information plays on capital markets,
  • understand the special role of IFRS on international capital markets,
  • understand the main IFRS accounting rules and their implication on an entity’s financial statement,
  • be able to analyze a financial statement from an inside and an outside view
  • demonstrate orally and in writing their comprehension in the solution of case studies.
Empfohlene Voraussetzungen:
Literatur:
Formal:  -
Recommended: Bachelor-knowledge of financial accounting
Prüfungs­leistung:
Formal:  -
Recommended: Bachelor-knowledge of financial accounting
Lektor(en):
Amaraa-Daniel Zogbayar , Jens Wüstemann
ACC 532 Security Valuation & Financial Statement Analysis (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
The students should get an in-depth understanding of the conceptual approaches and methods available for analyzing financial statements, preparing internally pro-forma financial statements and their application for valuing firms and assets. They should on the one hand understand both the theoretical constructs, assumptions, and limitations behind those concepts, but should, on the other hand, also be capable to implement them (computer-based) in practice.
Empfohlene Voraussetzungen:
Literatur:
Formal: not taken ACC 532
Recommended: Bachelor-level knowledge of financial accounting and finance
Prüfungs­leistung:
Formal: not taken ACC 532
Recommended: Bachelor-level knowledge of financial accounting and finance
Lektor(en):
Holger Daske , Carol Seregni , Sara Alsarghali
Beschreibung:
This course teaches financial statement analysis methods in the context of company valuation. The first part covers the derivation of inputs into valuation models and the tools for financial statements analyses (accounting analysis, ratio analysis, analysis of narratives). Using this knowledge, techniques for a consistent identification of free cash flows and abnormal earnings from integrated financial statements (financial modelling and business planning) as well as the derivation of required rates of returns from capital market-based data are discussed.
In the second part, relevant methods for equity and asset valuation, in particular the cash-flow based DCF-models and the earnings-based abnormal earnings (AE) and earnings growth (AEG) models are covered. Finally, the class focuses on a applications of fundamental analysis and valuation methods for equity investments and in M&A (purchase price allocation and the valuation of intanglible assets)
ACC 671 Audit Theory (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Students are familiar with the purpose and the scope of an independent audit. They see auditing as a potential resolution but also a potential source of agency conflicts. Furthermore, students know how the auditor strategically interacts in game theoretic settings. They are aware of the influence of regulatory changes on auditing and the audit firm’s responses to these changes.
Empfohlene Voraussetzungen:
Literatur:
Formal: Fall semester 2019: not taken ACC 671
             From fall semester 2020: ACC 5XX, not taken ACC 671
Recommended: Preparation of the literature that will be provided for self-study
Prüfungs­leistung:
Formal: Fall semester 2019: not taken ACC 671
             From fall semester 2020: ACC 5XX, not taken ACC 671
Recommended: Preparation of the literature that will be provided for self-study
Lektor(en):
Beschreibung:
The course analyzes the market structure of the audit market as well as the auditor-client relations­hip. Audit theory can be interpreted as part of corporate governance theory where one special player in the governance system, the auditor, is analyzed. The analysis is based on theoretical models. The regulatory framework is evaluated by means of game theory.
TAX 630 International Business Taxation (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
  • Students know the basics of international taxation (national tax law, double taxation conventions, primary and secondary EU law) and the causes of double taxation.
  • Students understand the tax consequences of establishing domestic and foreign permanent establishments as well as domestic and foreign corporations.
  • Students understand the impact of transfer pricing on the companies’ tax burden.
  • Most notably, students are able to evaluate how multinational companies make use of internationally diverging tax burdens.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: Knowledge of contents of Module TAX 520 or Module TAX 530
Prüfungs­leistung:
Formal: -
Recommended: Knowledge of contents of Module TAX 520 or Module TAX 530
Lektor(en):
Christoph Spengel , Ann-Catherin Werner
Beschreibung:
  • Basics of international business taxation,
  • taxation of inbound investments,
  • taxation of outbound investments,
  • transfer pricing,
  • cross-border reorganizations.
TAX 650 European Business Taxation (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
  • Students understand business tax systems in the EU - member states as well as the basic structures of the relevant European law.
  • Students understand the impact of the ECJ rulings on the tax planning opportunities of European companies.
  • Most notably, students focus on possible ways to harmonise company taxation within the European Union as well as on the European Commissions proposal of a common consolidated corporate tax base (CCCTB).
Empfohlene Voraussetzungen:
Literatur:
Formal:  none
Recommended: Knowledge of contents of Module TAX 510 and Module TAX 520 or Module TAX 530
Prüfungs­leistung:
Formal:  none
Recommended: Knowledge of contents of Module TAX 510 and Module TAX 520 or Module TAX 530
Lektor(en):
Beschreibung:
  • Taxation of sole proprietors, partnerships and corporations in Europe,
  • European tax law (EC treaty and directives),
  • European corporate tax planning,
  • European tax planning and the case law of the European Court of Justice (ECJ),
  • Corporate tax harmonisation in the European Union
TAX 661 Case Studies in International Tax Planning (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
  • The Students learn how to apply their skills in basic taxation on practical cases
  • The Students get a deeper insight into the basics of the most important areas in International Tax Planning and Tax Structuring
  • The Students learn how to implement their theoretical Knowledge into practical Szenarios. Thereby special attention is paid to the Application of the Wording of Law – especially using inaccuracies in law
  • The Students learn to develop International Tax Planning and Tax Structuring Ideas across different Types of Taxes
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: Knowledge of contents of Module TAX 630
Prüfungs­leistung:
Formal: -
Recommended: Knowledge of contents of Module TAX 630
Lektor(en):
Ann-Catherin Werner
Beschreibung:
  • International Tax Planning and Tax Structuring using Financing Companies in the case of Outbound Investment
  • International Tax Planning and Tax Structuring using Financing Companies in the case of Inbound Investment
  • International Tax Planning and Tax Structuring concerning the German „Zinsschranke“ (Thin-Cap-Rule) and other foreign Anti-Avoidance-Rules
  • International Tax Planning and Tax Structuring especially considering the Reorganization Tax Act
  • International Tax Planning and Tax Structuring especially considering Qualification Conflicts

Area Banking, Finance and Insurance

FIN 601 Bond Markets (Vorlesung mit Übung, englisch)
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungs­informationen:
No registration required.
Lernziel:
After this course students are familiar with the theory and practice of modern quantitative portfolio management. They are able to devise and assess portfolio strategies, to evaluate the performance of a portfolio manager, and to assess the risk of a portfolio.
Empfohlene Voraussetzungen:
Literatur:
Formal: none
Recommended: Students should have attended FIN500 or be ready to acquire knowledge of the contents of that course as needed.
Prüfungs­leistung:
Formal: none
Recommended: Students should have attended FIN500 or be ready to acquire knowledge of the contents of that course as needed.
Lektor(en):
Erik Theissen
Beschreibung:
This course builds on FIN500 and extends the discussion of modern portfolio management and its applications. It covers issues in bond portfolio management, performance measurement, risk management, and fund management.
FIN 603 Empirical Finance (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
10.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
The students will have a sound understanding of empirical methods and their underlying assumptions. The students will be able to choose appropriate methods for given empirical problems and apply them in an efficient way. The case studies enable the students to develop basic programming skills in Stata.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: Module CC 502 or CC 503 and Module FIN 5XX or equivalent courses. It   will facilitate the course work for the case studies when some Stata competencies are acquired prior to the start of the course.
Prüfungs­leistung:
Formal: -
Recommended: Module CC 502 or CC 503 and Module FIN 5XX or equivalent courses. It   will facilitate the course work for the case studies when some Stata competencies are acquired prior to the start of the course.
Lektor(en):
Erik Theissen , Thomas Johann , Lukas Zimmermann
Beschreibung:
The course provides students with an understanding of important empirical methods and their application in finance. It covers topics in asset pricing, corporate finance, and market microstructure. Students will learn to perform empirical analysis using the software package Stata. The course enables students to plan and carry out empirical research in finance on their own and prepares for an empirical seminar or master thesis in the finance area. Part of the course consists of the practical application of the methods learned in the lecture to various case studies.
FIN 620 Behavioral Finance (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Die Behavioral Finance beschäftigt sich mit individuellen Verhaltensmustern/-verzerrungen sowie mit irrationalem Verhalten auf Finanz- und Kapitalmärkten. Nach dem Besuch der Vorlesung können die Studenten sowohl wirtschaft­liche Entscheidungen als auch deren Auswirkungen auf Markt­größen besser verstehen. Sie wissen wie verhaltens­wissenschaft­liche Er­kenntnisse in die neoklassische Theorie einbezogen werden können.
Empfohlene Voraussetzungen:
Literatur:
Formal: FIN 5XX und/oder FIN 6XX
Inhaltlich: Die Studenten sollten die Bachelor-Module Finanzwirtschaft I und II des Mannheimer Bachelors (oder äquivalente Kurse) gehört haben. Die Inhalte des Moduls Entscheidung werden vorausgesetzt. Die Vorlesung setzt außerdem Basiswissen in Mathematik (Analysis, Optimierung) und Statistik (Erwartungs­wert, Varianz, Standard­abweichung) voraus.
Prüfungs­leistung:
Formal: FIN 5XX und/oder FIN 6XX
Inhaltlich: Die Studenten sollten die Bachelor-Module Finanzwirtschaft I und II des Mannheimer Bachelors (oder äquivalente Kurse) gehört haben. Die Inhalte des Moduls Entscheidung werden vorausgesetzt. Die Vorlesung setzt außerdem Basiswissen in Mathematik (Analysis, Optimierung) und Statistik (Erwartungs­wert, Varianz, Standard­abweichung) voraus.
Lektor(en):
Beschreibung:
Es gibt vielfältige Belege dafür, dass das Zugrundelegen von Rationalität das Verhalten von Investoren auf den Finanzmärkten in vielen Fällen nicht adäquat beschreibt. Das Forschungs­gebiet der Behavioral Finance untersucht, wie systematische Abweichungen von rationalem Verhalten individuelle Entscheidungen von Investoren, aber auch die Preisbildung auf den Kapitalmärkten beeinflussen. In diesem Kurs werden aktuelle Forschungs­fragen der Behavioral Finance dargestellt und diskutiert. Themen des Kurses sind beispielsweise Overconfidence, Prospect Theory, Heuristiken und Biase.
FIN 682 International Asset Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Sie werden das nötige Wissen und Rüstzeug erlernen, um selbst einen Fonds zu verwalten, Anleger beim Fondskauf zu beraten, um selbst in Fonds zu investieren und im Management einer Fonds­gesellschaft tätig zu sein.
Empfohlene Voraussetzungen:
Literatur:
Formal: FIN 500
Inhaltlich: Die Veranstaltung setzt Basiswissen in Mathematik (Analysis & Optimierung) und Statistik (Erwartungs­werte, Varianzen, Kovarianzen) voraus. Die Studierenden sollten ein fundiertes Verständnis der Portfoliotheorie mitbringen (auf dem Level des Kurses FIN500,
dessen Belegung vor diesem Kurs dringend empfohlen wird).
Prüfungs­leistung:
Formal: FIN 500
Inhaltlich: Die Veranstaltung setzt Basiswissen in Mathematik (Analysis & Optimierung) und Statistik (Erwartungs­werte, Varianzen, Kovarianzen) voraus. Die Studierenden sollten ein fundiertes Verständnis der Portfoliotheorie mitbringen (auf dem Level des Kurses FIN500,
dessen Belegung vor diesem Kurs dringend empfohlen wird).
Lektor(en):
Stefan Rünzi , Tatjana Puhan
Beschreibung:
Dieser Kurs befasst sich hauptsächlich mit dem Asset Management für Privatanleger in einem internationalen Kontext. Wir werden die Struktur der Investmentbranche, insbesondere in der USA und in Europa, kennenlernen. Der Fokus liegt dabei auf traditionellen Investmentfonds und verwandten Produkten. Neben der klassischen Asset Management Theorie wird dieser Kurs auch ein großes Gewicht auf die praktische Implementierung von Portfolio­strategien und die dabei auftretenden Probleme legen. Wir erlernen, wie man die Performance von Investment­strategien und von Fondsmanagern messen kann. Behavioristische Aspekte werden ebenfalls eine wichtige Rolle spielen (irrationales Verhalten von Fondsinvestoren, aber auch von Fondsmanagern).

Area Information Systems

IS 510 Prozess­management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After completing the class students should be able to recognize the significance of process management, designg and improve business processes by using particular techniques and tools, analyze the structure and behavior of dynamic objects in processes, understand how business processes can be supported with information technology, and control business processes from time, capacity, and cost perspectives.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: Fundamentals of Information Systems
Prüfungs­leistung:
Formal: -
Recommended: Fundamentals of Information Systems
Lektor(en):
Nele Lüker
Beschreibung:
This lecture offers highly relevant concepts for modeling, analyzing, implementing, and controlling business processes with information and communication technology. Participants will be offered business knowledge as well as the methodological foundations from an information systems perspective to successfully design and manage business process.
IS 512 IT Management in the Digital Age (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
This course is designed for students who desire an insightful synopsis of IT management concepts and practices. After successfully completing the course, students should be able to evaluate and initiate strategic IT initiatives, to organize (govern) the IT function, to understand the role of the Chief Information Officer in order to lead this function, to analyze, design and direct outsourcing as well as offshoring initiatives, and to control the IT function from a top management and risk management perspective. IT management issues will be discussed from a planning, leadership, governance, sourcing and controlling perspective. Topics include:
  • Business / IT Alignment and Strategic IT Planning
  • Governance frameworks, IT (de-)centralization and the role of the CIO
  • The IT sourcing decision, hybrid arrangements, and offshoring
  • IT controlling and IT risk management
Lektor(en):
Beschreibung:
Modern organizations are influenced and driven by information technology (IT) and information systems (IS) in various ways. As competition becomes borderless, organizations are forced to continually examine ways to operate more effectively and efficiently. Information technology and information systems are a crucial means of obtaining these goals in the digital Age. IT and IS are also key enablers of new products, services and processes. This course is designed for students who desire an insightful synopsis of IT management concepts and practices.
It is the objective of this course to offer profound insights into information systems and information technology management. Strategic and tactical issues are given more attention than operational aspects.
IS 541 Methods and Theories in Information Systems (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After completing the course, students
  • are able to prepare, plan, and execute own research endeavors (e.g., master thesis)
  • understand the relevance of methods and theories in meaningful research
  • know quality criteria and corresponding means to improve research designs
  • have gained an overview of most common methods and theories in IS research
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended:
Basic statistical knowledge recommended
Prüfungs­leistung:
Formal: -
Recommended:
Basic statistical knowledge recommended
Lektor(en):
Kai Spohrer
Beschreibung:
This course provides students with an introduction to scientific research methods and theories in the field of information systems. Master students gain a broad overview of the strengths and weaknesses of different methods and theoretical perspectives. This overview prepares them for conducting own, bounded research projects (e.g., master theses) as a first step towards a scientific career. This course primarily targets students of the Mannheim Master in Business Research but is also open to students of the Mannheim Master in Management and the Master in Business Informatics.
In this course, students come to understand the importance of theory for organizing and cumulating knowledge as well as the importance of rigorous empirical methods to establish the validity of findings. The course covers publications in premier IS journals to exemplify and discuss procedures of qualitative, quantitative, and design-oriented research. 
The course is taught in a seminar style, requiring students to prepare readings for discussions in class. Attendance in classroom sessions is mandatory. Students are required to prepare textbook chapters and selected readings on IS research in advance of the course. A list of required readings is distributed after registration. In addition, students are assigned contemporary articles published in IS journals that must be evaluated based on the topics covered in the course and presented during classroom sessions. Each student finally writes a term paper of four to five pages on an assigned topic.
IS 555 Computational Thinking II (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
No registration required.
Lernziel:
Computational Thinking II enables participants to understand topics in information systems which are relevant in our everyday life. The pervasiveness of information technology in our professional and private lives increases the need to understand how these systems work and how they can be used in a secure way.
Students in this module will learn about the following topics:
  • Security and Encryption
  • Networking
  • Cloud-, Grid-, and Edge-Computing
  • Graphical User Interfaces and Web Applications
  • Databases
  • Internet of Things and Industry 4.0
Lektor(en):
Christian Becker , Janick Edinger
Beschreibung:
This module focuses on advanced topics in information systems. Based on the introduction (IS 554) core concepts of information systems and current trends in information technology are discussed to provide a deeper understanding of the digital world.
IS 625 Pervasive Computing (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
After this course, the students should know about
  • Location and Context Aware Systems
  • Context Management
  • Localization, e.g. using GPS
  • Sensor and Actuator systems, including Sensor Networks
  • Smart tagging systems, e.g. using optical tags or RFID
  • Adaptation and dynamic reconfiguration techniques
  • System software for Pervasive Computing
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: IS 554, Java programming
Prüfungs­leistung:
Formal: -
Recommended: IS 554, Java programming
Lektor(en):
Christian Becker
Beschreibung:
This module gives an overview on Pervasive Computing systems. These systems consist of dynamic collections of (possibly mobile and/or embedded) devices that collaborate with each other depending on the state of their current physical environment or context.
The module introduces systems, concepts and algorithms for Pervasive Computing, e.g. adaptation frameworks, context management, sensors and actuator networks.
IS 629 Product Management and Product Design for Software (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
  • Learn basic concepts and characteristics of software products and the associated software product lifecycle
  • Understand the underlying mechanisms for a successful interplay between people, processes, and practices within product development
  • Understand key concepts and methods required for fulfilling the product management and product design role
  • Analyze and propose solutions for a given software product development challenge along the entire lifecycle
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: IS 540 (Management of Enterprise Systems)
Prüfungs­leistung:
Formal: -
Recommended: IS 540 (Management of Enterprise Systems)
Lektor(en):
Markus Pascal Nöltner
Beschreibung:
More and more products, from consumer to business markets, show an ever increasing amount of software at their very heart. The ability to understand, design, and manage software-intense products has become of great importance to ensure sustainable success across all industries.
This module introduces key aspects of the entire software product lifecycle, ranging from product strategy and planning, to the actual product development and finally the post-development phase covering aspects such das the product launch and product support. Furthermore, the interplay between processes, people, and practices will be discussed and contemporary software development paradigms will be framed into this interplay. This course puts specific emphasize on the two roles of the product manager and the product designer (also: Usability / User Experience Professional) within software development. Following an interdisciplinary perspective, this course will introduce key concepts from the field of management, marketing and human computer interaction. The course contents will be put into a practical perspective by selected industry talks. Furthermore, as part of a case study, the students will be asked to analyze and propose solutions for a given software product development challenge leveraging the knowledge acquired within the lecture and industry talks.

Area Management

CC 504 Corporate Social Responsibility (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Die Veranstaltung sensibilisiert die Teilnehmer für die Bedeutung ethischer Fragestellungen im unternehmerischen Alltag. Das vermittelte Wissen ermöglicht den Studierenden einen zweckmäßigen Umgang mit dem prominenten Begriff „Corporate Social Responsibility“. Insbesondere können sie die Reichweite und Grenzen von CSR in zweckmäßiger Weise bestimmen. Die in der Veranstaltung vermittelten Kompetenzen ermöglichen es den Teilnehmern, ethische Herausforderungen im Management strukturieren und handhaben zu können.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine
Inhaltlich: keine
Prüfungs­leistung:
Formal: keine
Inhaltlich: keine
Lektor(en):
Laura Edinger-Schons
Beschreibung:
Die Veranstaltung befasst sich mit dem Thema „Corporate Social Responsibility“ (CSR) und dessen Hintergründen. Im Mittelpunkt steht die Auseinandersetzung mit dem Verhältnis zwischen Gewinnerzielung und Verantwortung. Hierfür werden sowohl theoretische CSR-Grundlagen als auch praxisrelevante CSR-Kompetenzen vermittelt. Besondere Bedeutung kommt dabei der Frage zu, wie CSR unter Wettbewerbsbedingungen zur Geltung gebracht werden kann. Des Weiteren werden jüngsten Entwicklungen, wie zum Beispiel Digitalisierung, Disruption von Geschäfts­modellen und Globalisierung diskutiert. Die damit verbundenen Managementherausforderungen werden anhand verschiedener Fall­studien illustriert und diskutiert.
MAN 619 Nonprofit Marketing (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Die Studierenden sollen nach Abschluss des Moduls in der Lage sein:
die Relevanz des Nonprofit Marketing zu erläutern,
die Besonderheiten des Nonprofit Marketing und die damit verbundenen Herausforderungen für Nonprofit Organisationen zu erläutern,Instrumente des Nonprofit Marketing zu erläutern.
Empfohlene Voraussetzungen:
Literatur:
Formal:          keine
                       
Inhaltlich:      keine
Prüfungs­leistung:
Formal:          keine
                       
Inhaltlich:      keine
Lektor(en):
Maren Rottler
Beschreibung:
Dieses Modul gibt einen Überblick über das Marketing von Nonprofit-Organisationen. Dabei werden insbesondere die Spezifika des Nonprofit Marketing herausgearbeitet. Unter anderem werden Themen wie Fundraising, Freiwilligen-Marketing und Partnerschaften thematisiert. Cause-related Marketing und Sozialmarketing werden als wichtige Marketinginstrumente im Nonprofit-Bereich vertieft behandelt.
 
Der Gastdozent für dieses Modul ist Prof. Dr. Walter W. Wymer, Professor für Marketing an der University of Lethbridge, Kanada (http://uleth.academia.edu/WalterWymer).
 
Das Modul wird als Blockkurs im Mai 2016 angeboten.
MAN 632 Advanced Entrepreneurship (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
By the end of this course students will have gained fundamental insights into theoretical perspectives on entrepreneurship, have learned tools that facilitate growing a business, have some idea on how investors look at new ventures, will be acquainted with case study training and elements of problem-based learning (PBL), will have improved their case solving and presentation skills, have a solid foundation for, e.g., a seminar or master thesis at our chair - especially theses „Inside the Venture“, have improved their problem solving capabilities.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: -
Prüfungs­leistung:
Formal: -
Recommended: -
Lektor(en):
Michael Woywode
Beschreibung:
The theoretical foundations of the course lie in theories on managerial aspects of entrepreneurship. Whereas MAN 630 focuses on the early stage and the foundations of entrepreneurship from nascent entrepreneurship to seed stage, MAN 632 continues in the Life-Cycle Approach from Seed Stage to Series A and beyond.
Entrepreneurial managers require an in-depth understanding of the ongoing challenges in key functional areas such as innovation and technology management, management of (fast) growth, finance (attracting venture capital, valuation of a business, exit decision), human resource management, strategic management, management of internationalization and related issues. Next to theory, guest lecturers and startup events will deepen your insights on entrepreneurship in practice and provide room to ask current entrepreneurs questions about how they manage their ventures and startup life cycle.

By the end of this course, students will have gained fundamental knowledge on theoretical and practical entrepreneurial mechanisms. Students will be turned into critical thinkers that can evaluate entrepreneurial topics from various perspectives. Some of the domains we touch upon (such as entrepreneurial finance) could be a complete course in their own right. This course aims at the big picture: Starting with entrepreneurial strategy, we will set the frame of what is essential to grow the business. You will be familiarized with the (high-tech) business life-cycle and relevant stages therein. We will consider management implications towards “growing the business” and specifically look at the role of 1) Marketing & Sales 2) The Team 3) Internationalization and 4) Entrepreneurial Finance to foster growth. Thus, you will be knowledgeable about marketing in the growing venture, (high-performance) entrepreneurial teams, familiar with opportunities and challenges in internationalization and gain basic knowledge on valuation, venture capital and entrepreneurial finance in general. Toward the end of the course, we will look into more specialized issues facing entrepreneurs at later stages (financing and term sheets). In general, you will also be provided with a strong theoretical basis to conduct future research (e.g., your master thesis) and enabled to connect to entrepreneurs and gain insights from practice. The case presentations will foster your skills of applying entrepreneurial tools, your problem-based learning and your team working skills. Students will be well-prepared to conduct their own research (given that they complete MAN 770 in addition) in their master thesis and will be given plenty of opportunities and triggers to advance their own entrepreneurial thinking and careers.

Founders and experts will come to our Startup Lounges and Founder Talks - these inspirational events go hand in hand with this class and your attendance of these open to public inspirational events is strongly recommended. Overall, the course is intensive and requires students to carefully prepare, read and understand the course material (remember that 6 ECTS are a total workload of up to 180hrs). Active attendance and participation is strongly recommended. Even though we will have some hands-on elements in MAN 632, our applied class to found your own business is MAN 631 (HWS only) and our class to either further develop your advanced own startup or join a startup with a student team ist MAN 633 (both FSS and HWS). If you like theory and reading next to some practical insights or just want to obtain a solid foundation in what is entrepreneurship and see where the inspiration will take you, MAN 632 is the proper class for you. You do not need MAN 630 as a prerequisite.

Beware of the following upsides and downsides:
The course is tons of fun and highly rewarding but challenging and demanding in terms of its self-study elements and the case study team efforts. If your expectation is a class with lectures to randomly attend, this might not be your first choice. What you can expect from us is a fun and rewarding atmosphere in class paired with optional Founder Talks and Startup Lounges (evening events) throughout the semester to get in touch with lots of role models, business models and a fair chance to develop your networks. Overall, you can expect a perfect introduction to central theories in entrepreneurship and the Startup Ecosystem at and around the University of Mannheim and beyond.

Side note on choosing MAN 632 vs. alternatives:
You should choose MAN 632 if you...
•    are interested in combining insights from lectures with readings at home and with insights gained from speakers in Startup Lounges, Founder Talks and in class to maximize your learning.
•    are interested in startups and entrepreneurship in general and want to gain insights on both entrepreneurship in theory and practice with focus on scaling up (growing the venture).
•    like the practical world but do not want to lose sight of the underlying academic foundations.
•    love aiming for the big picture and love discussing topics of interest from a variety of angles.
•    do not like courses based on keywords and phrases to learn but on concepts to put into perspective and forming your own sophisticated line of argumentation.
You should, however, not choose MAN 632 if you...
•    expect this to be a multiple-choice-style course of memorizing material and then jotting buzzwords down on the exam. Our interactive style of teaching and a wealth of readings will get you frustrated – focus is set on understanding concepts rather than memorizing them.
•    expect teaching staff to tell you what to learn and what to forget – this is up to you (see point above).
•    want to develop or advance your own startup project in class. Apply for MCEI courses MAN 631 (HWS) or our MAN 633 Own Venture Track instead.
•    want to advance an existing startup project and get the feeling of what it is like to work in a startup with all the responsibilities this brings along, join our MAN 633 Inside the Venture Track instead.
MAN 633 Entrepreneurial Spirit (Block­veranstaltung, englisch)
Vorlesungs­typ:
Block­veranstaltung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
Students will learn tools to analyze and develop business models and how to tweak them towards growth. They solve real-life challenges in new ventures in a project format and learn first-hand what it is like to work in a startup by gaining real startup experience. By being (temporally) part of a startup team, they will acquire managerial skills and gain familiarity with problem solving in practice. Team work experience, profound presentation and consulting skills are also core learning outcomes of this class.
Lektor(en):
Michael Woywode , Jan Zybura
Beschreibung:
Contents:
You do not think inside the box and love working on challenging projects? Next to studying, you are eager to apply your knowledge in the real world and learn from startup teams on the project? You like new ideas and love their execution? You want to dive deeper into the anatomy of business models and get the unit economics right? Then you should opt for Entrepreneurial Spirit. The course is a new format to foster startup growth, entrepreneurial culture and to advance the startup ecosystem at and around the University of Mannheim. With their expertise, the students support the startups in improving their products, services and business models and help them to be more competitive. We will work with real companies in this course and you will actively contribute to their growth. Thus, high dedication, willingness to take over responsibilities and professionalism are a prerequisite. There are two tracks in MAN 633: One for students who have no startup project yet and one for students (individual or founding team) who work on their own advanced startup project.
MAN 633 helps to advance startups in our network by sending students teams as a task force (Inside the Venture Track) but also helps students with an advanced startup idea to reach their next milestones and gain support in a course format (Own Venture Track). For both tracks, the course starts with an initial educational full-day workshop. The initial workshop is the same for both tracks and provides hands-on tools to assess, structure and solve startup challenges. The workshop part is concluded with an exam (20%). Following this educational element, the students form interdisciplinary teams of 3-5 and solve challenges in real ventures. Experienced MCEI coaches will work closely with the student consulting teams to make sure that they are on track to maximize their learning experience while simultaneously permitting the teams to have as much fun as possible.
Inside the Venture Track (for students with no own startup)
Offers students who have no own startup but want to experience the startup world an excellent opportunity to work at eye-level with an experienced real-world startup team. The concept:  Solving challenges of young companies with student approaches and on-site by student teams. Assisted by an experienced MCEI coach, the students carry out joint projects with the startup after a needs analysis. The startups are recruited via our extensive MCEI network. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report (40%).
Own Venture Track (for students who already work on their advanced startup project)
Further advance your own startup in class. Your performance appraisal will be according to milestones set at the beginning of class and you will receive continuous counseling by MCEI coaches. MAN 633 offers you the opportunity to recruit a student team from class to work on your startup’s challenges during the course just like in our “client companies” in the Inside the Venture Track. Please approach the instructors upon course registration to sort out whether your startup project is eligible for our Own Venture Track. This offer is for advanced startup projects only – you can start greenfield (i.e., at idea stage) in MAN 631. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report with continuous status updates (40%).
The direct integration of the students into the startups within the framework of the course enables a joint action-oriented learning experience on both sides. In addition, we strengthen the startup community, promote startup companies and potential startups, integrate startups directly into the university's offerings and support the transfer of knowledge and technology between the university and the economy
MAN 636 International Entrepreneurship and Managing Change (Seminar, englisch)
Vorlesungs­typ:
Seminar
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Internalizing the factors which make for success in starting a business with an international market focus.  Team-building to create new international business designs which confront either resource scarcity or high tech design challenges. Working with GEM comparisons of national competitiveness and considering which government policies and global business cycles are most conducive to helping entrepreneurs set up new ventures. Learning models of adapting to globalization project both from the developing to the developed countries as well as from the rich to the poor.
Empfohlene Voraussetzungen:
Literatur:
Formal:    -
Recommended:  second/third semester
  some knowledge of management, economics or finance
Prüfungs­leistung:
Formal:    -
Recommended:  second/third semester
  some knowledge of management, economics or finance
Lektor(en):
Robert Allen Isaak
Beschreibung:
The course focuses on the knowledge and skills necessary for developing a new global business. `High tech’ and `low cost’, or frugal innovative start-ups are compared and contrasted taking business cycles, cultural contexts and levels of development into account. Models of managing international change are the basis.
MAN 647 Strategic and International Human Resource Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Studenten sind nach Abschluss des Moduls in der Lage:
  • den Einfluss von Kultur und nationalen Gegebenheiten auf das Personal­management zu verstehen,
  • Unterschiede verschiedener Personal­managementsysteme zu analysieren,
  • grundlegende Personal­praktiken internationaler Unternehmen zu entwickeln,
  • Personal­praktiken anhand ihres horizontalen und vertikalen Fits zusammenzustellen,
  • die verschiedenen Prozesse zu verstehen, wie sich Personal­praktiken im Unternehmens­erfolg widerspiegeln können und
  • Kontextfaktoren zu berücksichtigen, die einen Einfluss auf die Erfolgswirksamkeit von Personal­managementsystemen haben können.
Empfohlene Voraussetzungen:
Literatur:
Formal: Keine
Inhaltlich: Keine spezifischen
Prüfungs­leistung:
Formal: Keine
Inhaltlich: Keine spezifischen
Lektor(en):
Torsten Biemann
Beschreibung:
Der Kurs erweitert das Wissen der Studenten zu grundlegenden Funktionen und Prozessen im Personal­management um eine internationale und eine strategische Dimension. Im ersten Teil des Moduls (internationale Dimension) wird der Einfluss von Kultur und nationalem Kontext auf das Personal­management untersucht. Wichtige Bereiche bilden internationale Personalauswahl, Entlohnung sowie Trainings und Entwicklungs­möglichkeiten.
Im zweiten Teil des Moduls (strategische Dimension) liegt der Schwerpunkt auf der Ausrichtung gesamter Personal­managementsysteme sowie deren Dynamik. Es werden verschiedene konzeptuelle und empirische Ansätze diskutiert, wie einzelne Personal­praktiken zu Systemen zusammengefasst werden können, indem diese mit anderen Personal­praktiken (horizontaler Fit) und der Unternehmens­strategie (vertikaler Fit) abgestimmt werden. Letztlich wird die Wirkung dieser Systeme von Personal­praktiken auf den Unternehmens­erfolg untersucht.
MAN 648 Incentives and Performance (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Studenten sind nach Abschluss des Moduls in der Lage:
  • in den Unternehmens­kontext passende Leistungs­maße auszuwählen und zu implementieren,
  • Ansätze zur Leistungs­messung zu analysieren,
  • die möglichen Zusammenhänge zwischen Anreizen und Leistung zu diskutieren,
  • die Effektivität von Anreizen theoretisch und empirisch zu bewerten und
  • Performance-Management-Systeme zu entwickeln.
Empfohlene Voraussetzungen:
Literatur:
Formal: Keine
Inhaltlich: Modul MAN 645 or MAN 647
Prüfungs­leistung:
Formal: Keine
Inhaltlich: Modul MAN 645 or MAN 647
Lektor(en):
Torsten Biemann
Beschreibung:
In diesem Kurs besprechen wir Formen des Performance Managements und analysieren den Einfluss von Anreizen auf die Leistung von Mitarbeitern im Unternehmen. Ausgehend vom Performance-Management-Prozess umfasst der Kurs die Performance-Messung, Maßnahmen und Instrumente im Performance Management sowie die Implementierung von Performance-Management-Systemen für Mitarbeiter in Organisationen. Bei der Analyse des Zusammenhangs zwischen Anreizen und Leistung werden sowohl psychologische wie auch ökonomische Modelle diskutiert und anhand empirischer Evidenz bewertet.
MAN 654 Corporate Restructuring (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Students will acquire and demonstrate expert knowledge in the specific subject area of corporate restructuring.
Students will be able to apply and critically reflect upon contemporary theories, models and tools utilized in restructuring research and practice.
When analyzing business cases, students will be able to identify key issues, derive appropriate solutions, and have a good understanding of their impact on restructuring success.
Students will be able to design and deliver professional and effective oral presentations of their business case analyses.
Empfohlene Voraussetzungen:
Literatur:
Formal:                   Not taken MAN 656
Recommended:      -
Prüfungs­leistung:
Formal:                   Not taken MAN 656
Recommended:      -
Lektor(en):
Matthias Brauer
Beschreibung:
This course exposes students to a broad range of strategic and financial restructuring techniques (e.g., equity carveouts, spin-offs, leveraged buyouts) that can be applied to improve business performance. We will engage in an analysis of the rationale underlying specific corporate restructuring transactions, the process of executing these transactions, and their effects on the welfare of managers, stockholders and other corporate stakeholders. Current business cases and guest speakers representing the different parties involved in corporate restructuring (e.g., investment bankers, consultants, business unit managers, employees) will help illustrate how various corporate restructuring approaches may be applied in business practice to increase firm value.
MAN 655 Corporate Strategy: Managing Business Groups (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
  • Students will acquire specific knowledge about the challenges faced by corporate centers of MNCs.
  • After completion of the course, students should have developed a thorough understanding of the value creation opportunities for corporate centers.
  • Students should be acquainted with the repertoire of analytical tools applied by corporate centers to fulfill their “parenting” role.
Empfohlene Voraussetzungen:
Literatur:
Formal: None for FSS 2014
Recommended: knowledge in strategic management
Prüfungs­leistung:
Formal: None for FSS 2014
Recommended: knowledge in strategic management
Lektor(en):
Matthias Brauer
Beschreibung:
In this course, we will critically reflect upon the role of corporate centers of multinational companies (MNCs). A particular emphasis will be placed on the challenges faced by corporate centers and their opportunities for value creation in their quest to turn a conglomerate discount into a conglomerate premium.
MAN 660 CSR-Fragestellungen als Video-Dokumentation (Vorlesung mit Übung, englisch)
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
In this module, students will independently work on, elaborate, and present issues regarding the challenges and limits of Corporate Social Responsibility (CSR). The course places special emphasis on the effective communication of insights using appropriate media.
Empfohlene Voraussetzungen:
Literatur:
Formal:     CC 504 is recommended
Recommended:     Interest in the field of CSR and documentary filming
Prüfungs­leistung:
Formal:     CC 504 is recommended
Recommended:     Interest in the field of CSR and documentary filming
Lektor(en):
Jenni Sipilä
Beschreibung:
This module takes an in-depth perspective on specific aspects of Corporate Social Responsibility (CSR). Through the dialogue with relevant organizations and interview partners, groups of students will work on questions related to practice. By employing qualitative research techniques, they will thereby advance the current discussion regarding CSR. The students will present their insights by creating video documentaries, which will be shown and discussed in class and will be the basis for grading. The class will not meet weekly but for a small number of extended sessions.
MAN 661 Startery University - Social Entrepreneurship Seminar (Seminar, englisch)
Vorlesungs­typ:
Seminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
You need to register after your arrival. Registration procedure and deadlines will be announced on the Chair's website: https://schons.bwl.uni-mannheim.de/de/teaching/recurrent_courses/man_661_startery_university_social_entrepreneurship_seminar/
Lernziel:
Im Rahmen des Seminars erhalten Studierende Einblicke in die Herausforderungen bei der Gründung von Social Businesses. Social Entrepreneurship wird sowohl aus der theoretischen und wissenschaft­lichen Perspektive beleuchtet, als auch innerhalb der Gruppenarbeiten real erlebt. Studierende erhalten Einblicke in prototypische Fragestellungen und Probleme, die bei der Gründung eines Social Businesses aufkommen.
Lektor(en):
Laura Edinger-Schons
Beschreibung:
Unternehmens­gründung aus einem sozialen Motiv hinaus? Social Entrepreneurship beschreibt genau diesen Gedanken - eine innovative, pragmatische und langfristige unternehmerische Tätigkeit, die sich für die Lösung oder Verbesserung sozialer Probleme bzw. sozialer Situationen einsetzt.
In Kooperation mit Startery (eine Initiative von SAP und Social Impact) erhalten Studierende in diesem SeminarEinblick in den Bereich Social Entrepreneurship. Innerhalb des Seminars erarbeiten die Studierenden in Gruppen (von ca. 5 Personen) Ideen für Social Businesses und entwickeln diese im Laufe eines Semesters bis zur möglichen Umsetzung. Während der Laufzeit des Seminars stehen den Studierenden Mitarbeiter von Startery und SAP als Mentoren und Coaches zur Seite. Während des Semesters werden Exkursionen zu den SAP sowie zu den Social Impact Labs in Frankfurt und/oder Berlin organisiert. Am Ende des Seminars stellen die Studierenden ihre Ideen mit einem fertigen Social Business Model Canvas einer Jury von Praxisvertretern vor und die besten Ideen werden ausgezeichnet.
MAN 676 Selected Challenges in Public Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
At the end of the course, students should be able to:
•    explain contingencies as well as theoretical foundations of public management with regard to the focus topic,
•    critically discuss management challenges in the light of the focus topic.
•    critically analyze scientific papers.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: Rosenbloom, D. H., Kravchuck, R., & Clerkin R. M. (2015), Public administration: understanding management, politics, and law in the public sector, Boston, McGraw-Hill.
Prüfungs­leistung:
Formal: -
Recommended: Rosenbloom, D. H., Kravchuck, R., & Clerkin R. M. (2015), Public administration: understanding management, politics, and law in the public sector, Boston, McGraw-Hill.
Lektor(en):
Bernd Helmig
Beschreibung:
For each semester, we choose and discuss a focus topic in the area of public management. For this purpose, we analyze scientific papers, discuss practical examples, conduct cases studies and do project work.
MAN 690 Innovations­management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
The aim of the lectures on innovation management is to provide the students with central concepts from the area of innovation management and findings from theoretical and empirical research into innovation. Students should also learn to apply findings from theoretical and empirical research into innovation in order to analyze and to solve innovation management-related problems. In particular, they should develop the core competences needed to manage innovation from its early stages to the introduction of products or services in the market and the strategic positioning of the firm within its industry.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: Basic bachelor-level knowledge on organization and management
Prüfungs­leistung:
Formal: -
Recommended: Basic bachelor-level knowledge on organization and management
Lektor(en):
Karin Hoisl
Beschreibung:
The lecture “Innovation Management“ provides an overview of theoretical foundations and fundamental conceptions in the field of innovation management. The lecture further analyses innovative activity at the industry as well as at the firm level. In particular, determinants that affect the development and the spread of innovations will be scrutinized. At the industry level, special emphasis will be put on the prediction of market development and future trends. At the firm level, the development of innovation strategies and alternative implementations of innovation processes will be covered. Core topics are, for instance, a business venture's incentive systems, organizational structures that are supposed to foster innovative activity, collaboration in innovation processes, commercialization strategies, and the design of internal interfaces between different departments.
MAN 691 Ausgewählte Aspekte des Verhaltens in Organisationen (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
This course helps students develop a conceptual understanding of organizational behavior to analyze, understand, and manage human behavior in organizations to improve organizational efficiency and effectiveness.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: Basic bachelor-level knowledge on organization and management
Prüfungs­leistung:
Formal: -
Recommended: Basic bachelor-level knowledge on organization and management
Lektor(en):
Karin Hoisl
Beschreibung:
Organizational behavior is defined as the systematic study and application of knowledge about how individuals and groups act within the organizations where they work. The lecture presents essential theories and concepts explaining how individual and group behavior shape the internal dynamics of organizations. The course deals with factors that facilitate or hinder effective behavior. Topics include communication, motivation, individual skills, abilities, and emotions, group dynamics, leadership, power, organizational culture and organizational design.
MAN 770 Research Seminar Entrepreneurship in the Sharing Economy (Seminar, englisch)
Vorlesungs­typ:
Seminar
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
Lernziel:
Im Rahmen des Seminars sollen Studierende lernen, eigenständig eine wissenschaft­liche Arbeit zu einem aktuellen Thema aus den Bereichen Entrepreneurship-und Managementforschung zu verfassen. Abschließend präsentieren die Studierenden ihre wissenschaft­liche Arbeit und stellen sich im Seminar den Fragen zur Präsentation.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: It is helpful for participants to have visited the lecture CC 502. No previous knowledge on quantitative empirical methods is required.
Prüfungs­leistung:
Formal: -
Recommended: It is helpful for participants to have visited the lecture CC 502. No previous knowledge on quantitative empirical methods is required.
Lektor(en):
Michael Woywode , Achim Oberg , Dominika Wruk , Moritz Bischof
Beschreibung:
The aim of this seminar is to prepare students for writing an empirical master-thesis in family business & entrepreneurship research. The content of this seminar allows students to get an overview regarding current research questions in the area of empirical family business research and entrepreneurship and to work in-depth on one the topics of this research realm. The content focus within the area of empirical family business research and entrepreneurship research may take varying forms depending on the semester - see the syllabus for the focus of the current semester. Regarding methods the students will be familiarized with the fundamental econometric methods which area applied in the area of empirical family business & entrepreneurship research.

Area Marketing

CC 503 Empirische Methoden (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
  • Die Teilnehmer kennen Er­kenntnispotenziale und -grenzen empirischer Forschung in der Betriebs­wirtschafts­lehre.
  • Die Studierenden sind in der Lage, einen empirischen Datensatz anhand deskriptiver Statistiken zu beschreiben und einfache Hypothesen zur Struktur der Daten zu testen.
  • Die Studierenden kennen das allgemeine Vorgehen bei qualitativen Studien, Experimenten, Befragungen und Studien auf Grundlage von Sekundärdaten.
  • Die Studierenden verstehen grundlegende Verfahren zur Analyse von Dependenzstrukturen (insbesondere Varianzanalyse und Regressionsanalyse) und können Ergebnisse dieser Verfahren interpretieren.
Empfohlene Voraussetzungen:
Literatur:
Formal:  keine Belegung des Moduls CC 502
Inhaltlich:  keine
Prüfungs­leistung:
Formal:  keine Belegung des Moduls CC 502
Inhaltlich:  keine
Lektor(en):
Beschreibung:
Zentrale Theorien empirischer Forschung. Zentrale Grundlagen deskriptiver und induktiver Statistik (z.B. zentrale deskriptive Statistiken, Wahrscheinlichkeits¬verteilungen, inferenzstatistische Tests). Einführung in qualitative empirische Forschung. Einführung in experimentelle empirische Forschung. Einführung in befragungs­basierte empirische Forschung. Einführung in empirische Forschung auf Grundlage von Sekundärdaten. Anwendungs­gebiete und Grenzen alternativer qualitativer und quantitativer empirischer Methoden.
MKT 520 Market Research (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Die Teilnehmer erwerben fundierte Kenntnisse über den Ablauf von Markt­forschungs­projekten und sind in der Lage, diese kritisch zu beurteilen. Insbesondere erwerben Sie ein Verständnis der im Rahmen von Markt­forschungs­projekten eingesetzten Analysemethoden sowie deren Anwendung mittels gängiger Statistiksoftware. Die Teilnehmer kennen auch Stärken und Schwächen der vorgestellten Analysemethoden und deren Einsatzgebiete im Rahmen von Markt­forschungs­projekten.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine
Inhaltlich: Modul CC 503, Grundlegende Marketing- und Statistik­kenntnisse auf Bachelor-Niveau
Prüfungs­leistung:
Formal: keine
Inhaltlich: Modul CC 503, Grundlegende Marketing- und Statistik­kenntnisse auf Bachelor-Niveau
Lektor(en):
Florian Kraus
Beschreibung:
Das Modul vermittelt einen Überblick über den Prozess von Markt­forschungs­projekten und behandelt Methoden der Datenanalyse und -interpretation. Der Fokus der Veranstaltung liegt dabei auf multivariaten Verfahren der Interdependenz- und Dependenzanalyse. Insbesondere werden bei der Vorstellung der Analysemethoden deren Stärken und Schwächen sowie mögliche Einsatzgebiete im Rahmen der Markt­forschung behandelt. Darüber hinaus wird auf die Anwendung einzelner Verfahren mittels gängiger Statistiksoftware eingegangen.
MKT 531 Marketing Theory (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Das Ziel des Moduls besteht in der Vermittlung und Anwendung von Modellen und  Theorien des Konsumentenverhaltens.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine Belegung des Moduls MKT 530
Inhaltlich: Grundlegende Marketing­kenntnisse auf Bachelor-Niveau
Prüfungs­leistung:
Formal: keine Belegung des Moduls MKT 530
Inhaltlich: Grundlegende Marketing­kenntnisse auf Bachelor-Niveau
Lektor(en):
Florian Stahl
Beschreibung:
Marketing beginnt und endet mit dem Konsumenten - vom Verständnis der Konsumentenpräferenzen und -bedürfnisse bis zum Aufbau von Kunden­zufriedenheit. Ein umfassendes Verständnis der Konsumenten ist daher entscheidend für ein erfolgreiches Marketing in jeder Organisation. In diesem Modul werden zahlreiche Aspekte des Konsumentenverhaltens und der Entscheidungs­prozesse der Konsumenten diskutiert. Den Studierenden wird erläutert, wie psychologische Einflüsse (z.B. Lernen, Motivation, Wahrnehmung oder Einstellungen) sich auf das Konsumentenverhalten auswirken. Ein Verständnis des Konsumentenverhaltens und der Irrationalität der menschlichen Entscheidungs­prozesse ist von zentraler Bedeutung, um effektive Marketing­strategien für die Werbung, das Marken­management oder das Preis­management zu entwickeln.
MKT 545 Customers, Markets and Firm Strategy (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Studenten werden in die Lage versetzt, Branchenanalysen durchzuführen und Wettbewerbs­strategien zu entwickeln.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine Belegung des Moduls MKT 650
Inhaltlich: Grundlegende Marketing­kenntnisse auf Bachelor-Niveau
Prüfungs­leistung:
Formal: keine Belegung des Moduls MKT 650
Inhaltlich: Grundlegende Marketing­kenntnisse auf Bachelor-Niveau
Lektor(en):
Florian Stahl , Daniela Schmitt
Beschreibung:
In diesem Modul werden Strategien, analytische Rahmen­modelle und Managementwerkzeuge behandelt,  mittels derer Branchen analysiert und Wettbewerbs­strategien entwickelt werden können. Ausgehend vom Verhalten der Konsumenten, Branchenanalysen und den Grundlagen von Strategien wird das Wettbewerbsverhalten von Unternehmen analysiert (einschließlich Preisgestaltung, Positionierung am Markt, Produkt­entwicklung, Expansion der Markt­anteile, Markt­eintritt und Abschreckung der Wettbewerber). Hierbei werden die verschiedenen wirtschaft­lichen Rahmenbedingungen der Branche berücksichtigt.
MKT 614 Communications Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Studenten werden in die Lage versetzt, ein Marketing-Kommunikations­programm zu entwickeln, was ein Verständnis aller Marketing-Prozesse, des Kunden­verhaltens, der Kommunikations­theorie sowie der Ziel- und Budgetfestlegung erfordert.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine Belegung der Module MKT 530 und MKT 532
Inhaltlich: Grundlegende Marketing­kenntnisse auf Bachelor-Niveau
Prüfungs­leistung:
Formal: keine Belegung der Module MKT 530 und MKT 532
Inhaltlich: Grundlegende Marketing­kenntnisse auf Bachelor-Niveau
Lektor(en):
Florian Stahl
Beschreibung:
In diesem Modul werden die Studenten mit den Grundlagen der Marketing-Kommunikation und des Kommunikations­managements vertraut gemacht. Im Zentrum der Vorlesung steht die Rolle der Werbung und anderer Kommunikations­instrumente als Teil integrierter Marketing-Kommunikations­programme. Ein Schwerpunkt des Moduls liegt auf State-of-the-Art-Verfahren der Marketing-Kommunikation, die in der Werbung, im Direktmarketing, im Internet oder in sozialen Medien eingesetzt werden. Darüber hinaus werden Vorgehensweisen diskutiert, mithilfe derer Kommunikations­programme geplant, entwickelt und umgesetzt werden.
MKT 621 Global Marketing (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
Please note that we have a limited capacity of 48 students for this course. The application process is organized via the Portal2.
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Students will be assigned to a specific case presentation team. The team allocation will be communicated during the kick-off session. For organizational reasons, team switching is not possible.

Please refer to the chair's website for further information on the course: kuester.bwl.uni-mannheim.de/en/curriculum/course_offering/master/mkt_621_global_marketing/
Lernziel:
Am Ende dieses Moduls werden Studierende in der Lage sein, ihr Wissen über Marketingkonzepte auf tatsächliche und aktuelle internationale Geschäftssituationen anzuwenden, Möglichkeiten und Chancen in globalen Märkten zu erkennen sowie diese zu beurteilen. Darüber hinaus werden Studierende lernen, Marketing­programme auf spezielle Märkte abzustimmen sowie globale Marketing­strategien zu entwickeln, die u. a. die globale Marken­strategie umfassen.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine Belegung des Moduls MKT 620
Inhaltlich: Marketing­strategie und Marketing-Mix
Prüfungs­leistung:
Formal: keine Belegung des Moduls MKT 620
Inhaltlich: Marketing­strategie und Marketing-Mix
Lektor(en):
Elisa Konya-Baumbach
Beschreibung:
Das Modul ist auf Studierende ausgelegt, die planen, internationale Marketingaufgaben zu übernehmen, für globale Unternehmen zu arbeiten oder kleinere Firmen bei Vorbereitungen für eine globale Expansion zu unterstützen. Der Kurs stellt den Möglichkeiten und Chancen die Wettbewerbsherausforderungen in globalen Markt­situationen gegenüber. Dabei werden die verschiedenen Ansätze zur Internationalisierung diskutiert und die Problematik der Standardisierung und Adaptierung des Marketing Mix für internationale Märkte rückt in den besonderen Fokus der strategischen Analyse.
MKT 622 Country Manager (Block­veranstaltung, englisch)
Vorlesungs­typ:
Block­veranstaltung
ECTS:
2.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
1
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Students will be able to apply their theoretical and conceptual knowledge of marketing strategy and international marketing in a hands-on application exercise. Students can sharpen their strategy formulation skills and learn about market dynamics. Students will experience the challenges pertaining to international marketing by playing the role of a category manager for a major consumer products company. The course focuses on the computer simulation Country Manager.
Empfohlene Voraussetzungen:
Literatur:
Formal: -
Recommended: Understanding of International Marketing
Prüfungs­leistung:
Formal: -
Recommended: Understanding of International Marketing
Lektor(en):
von Sergej Janda-Èble
Beschreibung:
The module is designed for students who expect to undertake international marketing assignments, work for global corporations or help smaller companies to expand globally. The course portrays opportunities and competitive challenges in regional market settings and pays special attention to the issue of standardization versus adaptation of marketing programs.
MKT 661 Consumer Behavior (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
2.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
1
Registrierungs­informationen:
No registration required.
Lernziel:
Die Studenten verstehen die kritischen Aspekte des Konsumentenverhaltens, insbesondere in Bezug auf die Informations­verarbeitung und die davon abhängige Gestaltung von Kommunikations­maßnahmen. Außerdem kennen Sie die entsprechenden Implikationen für den Handel.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine Belegung des Moduls MKT 660
Inhaltlich: Modul MKT 530 oder Modul MKT 531
Prüfungs­leistung:
Formal: keine Belegung des Moduls MKT 660
Inhaltlich: Modul MKT 530 oder Modul MKT 531
Lektor(en):
Christian Homburg
Beschreibung:
In dieser Veranstaltung werden die zentralen Konstrukte des Konsumentenverhaltens eingeführt und relevante Einflussgrößen diskutiert.
Die Informations­verarbeitungs­prozesse von Konsumenten werden beleuchtet, um ausgehend vom Elaboration Likelihood Model die periphere und zentrale Route der Informations­verarbeitung zu unterscheiden. Hierbei wird ein Schwerpunkt auf den Einfluss des Involvements auf die optimale Gestaltung von Kommunikations­maßnahmen und den daraus folgenden Implikationen für den Handel gelegt.
MKT 662 Interactive Marketing (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Studenten können den Einsatz neuer Medien im Interactive Marketing erklären und erkennen die zentrale Rolle des Konsumenten dabei. Die Studenten sind darüber hinaus in der Lage, die verschiedenen Herausforderungen des Interactive Marketing zu verstehen und diese bei der Planung weiterer Marketingaktivitäten zu berücksichtigen.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine
Inhaltlich: Keine Angaben
Prüfungs­leistung:
Formal: keine
Inhaltlich: Keine Angaben
Lektor(en):
Florian Stahl , Daniela Schmitt
Beschreibung:
Dieses Modul behandelt aktuelle Aspekte neuer Medien in Bezug auf Marketing­strategien. Der Kurs beleuchtet jüngste Er­kenntnisse des Interactive Marketing und zeigt unterschiedliche Instrumente auf, die einen Einfluss auf konsumentenseitige Wahrnehmung, Branding und CRM besitzen. Es werden verschiedene Business Modelle und integrierte Marketingkonzepte im Hinblick auf ihre unterschiedlichen Eigenschaften bzgl. des Web 1.0, 2.0 und 3.0 erläutert. Darüber hinaus werden Informations- und Transaktions­prozesse in den neuen Medien behandelt.
MKT 663 Branding and Brand Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Das Ziel des Moduls besteht in der Vermittlung der Wichtigkeit von Branding, Brand Equity und Marken­strategien innerhalb des Marketing. Am Ende sollten die Studenten in der Lage sein diese Themen kritisch zu diskutieren.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine
Inhaltlich: Keine Angaben
Prüfungs­leistung:
Formal: keine
Inhaltlich: Keine Angaben
Lektor(en):
Florian Stahl , Kateryna Gavrysh
Beschreibung:
Markennamen zählen zu den wertvollsten (immateriellen) Vermögenswerten einer Firma. Einen Markennamen zu erschaffen, zu etablieren und zu erhalten, ist jedoch für jede Firma eine große Herausforderung. Die Markenpolitik, der Markenaufbau und die Markenführung zählen daher zu den zentralen Managementaufgaben einer Firma, die sowohl strategische und taktische Elemente umfassen. Das Konzept des Markenwertes bietet Managern dabei eine Basis, um die potenziellen Auswirkungen und Trade-offs verschiedener Strategien und Taktiken für ihre Marken zu bewerten. Das Marken­management umfasst die Planung und Umsetzung von Marketing­programmen und Marketingaktivitäten, um den Markenwert zu steigern und zu messen.
Das Ziel Moduls ist es, Studenten in bewährte Vorgehensweisen für die Beurteilung und Formulierung von Marken­strategien einzuführen, mit Hilfe derer die langfristige Rentabilität von Markennamen verbessert und ausgebaut werden kann. Nach dem Besuch der Vorlesung sollen die Studenten in der Lage sein, effektive Marken­strategien unter Berücksichtigung von ökonomischen und psychologischen Faktoren entwickeln zu können.

Area Operations Management

CC 501 Decision Analysis (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
4
Registrierungs­informationen:
No registration required. Please join the ILIAS group after your arrival.
Lernziel:
After completing the course students will know about rational decision processes, and how to structure and visualize decision problems. They will be able to use decision analysis techniques at an easy level to deal with multiple objectives, risk, intertemporal outcomes and incomplete information. Moreover they will know about typical behavioural findings that conflict with the prescriptive methods.
Empfohlene Voraussetzungen:
Literatur:
Formal : -
Recommended: The lecture generally assumes basic knowledge in mathematics calculus, optimization) and statistics (mean, variance, standard deviation).
Prüfungs­leistung:
Formal : -
Recommended: The lecture generally assumes basic knowledge in mathematics calculus, optimization) and statistics (mean, variance, standard deviation).
Lektor(en):
Beschreibung:
In this course we discuss methods and concepts that were developed to support and improve rational decision making in various areas of application. We will cover decisions under certainty and risk (EUT), decisions with single and multiple objectives, and decisions given incomplete information about probabilities or preferences. The course also covers descriptive decision theories such as Prospect Theory. An introduction into probability calculus including Bayes Theorem will be given. We will also discuss various visualization techniques such as influence diagrams and decision trees.
OPM 545 Cases on Current Issues in Supply Chain Management (Vorlesung mit Übung, englisch)
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Participants will be able to systematically analyze complex, unstructured, and relevant supply chain management issues. They are able to apply theoretical knowledge to derive meaningful solutions for real-life challenges in supply chain management. They will also develop presentation skills to effectively communicate the results and insights of a supply chain management analysis.
Empfohlene Voraussetzungen:
Literatur:
Formal: None
Recommended: Participants should be familiar with the fundamentals of operations and supply chain management, as covered, e.g., in the modules OPM 501, OPM 502, and OPM 561.
Prüfungs­leistung:
Formal: None
Recommended: Participants should be familiar with the fundamentals of operations and supply chain management, as covered, e.g., in the modules OPM 501, OPM 502, and OPM 561.
Lektor(en):
Josef Packowski
Beschreibung:
This course addresses current issues in supply chain management practice. Specific topics include, e.g., supply chain inventory assessment, sales and operations planning, supply chain performance measurement, and supply chain organization. These topics will be addressed in the context of real-life cases from consultancy practice. Participants will work on these cases in groups of two or three. They will propose solutions by applying theoretical concepts and methods to the specific case setting. They will present and discuss their solutions in class and receive feedback on their theoretical approach and on practical feasibility.
OPM 546 Innovation Management & Operations (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between February 2 - 16, 2017. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
In this course, students will become familiar with the key challenges of the different stages in the innovation process. They will learn how to effectively tackle these challenges and how to align different strategic decisions. This course also enables the students to understand the fundamental differences between operations and innovation management, and how to account for this fact in a firm’s organizational design. Lastly, students will be introduced to the upcoming trends in open innovation.
Empfohlene Voraussetzungen:
Literatur:
-
Prüfungs­leistung:
-
Lektor(en):
Beschreibung:
In most industries, good R&D performance is critical to generate and sustain a lasting market success, and the heart of every R&D process is a firm’s innovation management. Starting with the collection of possible innovation opportunities, and continuing with the selection of the most promising ideas and the transformation of these ideas into final products, innovation management has to deal with very diverse challenges. For instance, should innovation be incremental or radical? What are the benefits and costs of open innovation? This course sets out to discuss the key challenges that are inherent to innovation and product development processes, and links these challenges with a firm’s operations strategy. To this end, the course also introduces students to the interactions between operations and innovation management.
OPM 581 Service Operations Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required. Please join the ILIAS group after your arrival.
Lernziel:
Die Studenten 1) gewinnen ein Verständnis über die Herausforderungen bei der Entscheidungs­findung im Service (Operations) Management, 2) erlernen Konzepte, analytische Werkzeuge und Best Practices zum Umgang mit diesen Herausforderungen und zur Sicherung langfristiger Wettbewerbsvorteile durch Service Operations.
Empfohlene Voraussetzungen:
Literatur:
Formal: keine
Inhaltlich: Grundlegendes Wissen in Operations Management, Mathematik (inklusive Lineare Programmierung) und Statistik (z.B. Wahrscheinlichkeits­verteilungen).
Prüfungs­leistung:
Formal: keine
Inhaltlich: Grundlegendes Wissen in Operations Management, Mathematik (inklusive Lineare Programmierung) und Statistik (z.B. Wahrscheinlichkeits­verteilungen).
Lektor(en):
Cornelia Schön-Peterson
Beschreibung:
Dienstleistungen sind der größte und am schnellsten wachsende Sektor unserer Wirtschaft. Gleichzeitig stellt das Management von Dienstleistungen eine besondere Herausforderung dar, da sie  oft mehr immateriellen Prozess- und Erlebnischarakter als physische Eigenschaften haben und der Kunde als externer Inputfaktor am Dienstleistungs­erstellungs­prozess partizipiert. Eine Anwendung traditioneller Ansätze des sachgüter­orientierten Operations Management auf Dienstleistungen ist nur eingeschränkt möglich und integrative Ansätze an der Schnittstelle von Operations, Marketing und Organisation erforderlich.
Angesichts dieser Herausforderungen werden in der Veranstaltung Konzepte und analytische Werkzeuge zum effektiven und effizienten Management von Service Operations diskutiert. Insbesondere werden Entscheidungen in den Bereichen Strategie­entwicklung, Service Operations Design, Prozessanalyse, Kapazitäts­management, Service Pricing & Revenue Management, Service Qualitäts­management, CRM, etc. beleuchtet.
Zur Vermittlung der Inhalte stützt sich die Veranstaltung auf drei Säulen: grundlegende Theorie, aktuelle Forschungs­ergebnisse und reale Fall­studien aus der Unternehmens­praxis. Anwendungen liegen in einer Vielzahl von Industrien, wie Transport und Kommunikation, Handel, Gastgewerbe, e-Services oder industrienahe Dienstleistungen.
OPM 601 Supply Chain Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required. Please join the ILIAS group after your arrival.
Lernziel:
Students will understand the potential of coordinated decision making along the supply chain. They will also be aware of obstacles that complicate this coordination. The students will get to know mechanisms for aligning incentives of different supply chain members, e.g. by means of appropriate contracts. They will be able to quantify the effects of these mechanisms by means of corresponding mathematical models.
Empfohlene Voraussetzungen:
Literatur:
Formal: At least one of the modules OPM 501, 502, 561, 581, 582, or 592 (parallel attendance possible); other modules may be accepted upon request.         
Recommended: Participants should be familiar with the fundamentals of operations management and logistics. Specifically, the course builds on topics covered in the modules OPM 501 and OPM 502. Participants who have not attended these modules will require additional preparation. The course further assumes a basic knowledge in mathematics (including Linear Programming) and in statistics (probability distributions).
Prüfungs­leistung:
Formal: At least one of the modules OPM 501, 502, 561, 581, 582, or 592 (parallel attendance possible); other modules may be accepted upon request.         
Recommended: Participants should be familiar with the fundamentals of operations management and logistics. Specifically, the course builds on topics covered in the modules OPM 501 and OPM 502. Participants who have not attended these modules will require additional preparation. The course further assumes a basic knowledge in mathematics (including Linear Programming) and in statistics (probability distributions).
Lektor(en):
Moritz Fleischmann
Beschreibung:
Fulfilling a customer order typically involves multiple parties, such as suppliers, manufacturers, wholesalers, and retailers, each of them having their own objectives. At the same time, all parties are dependent on each other to serve the final customer. Supply chain management addresses the interplay between individual objectives and overall supply chain performance. The key insight is that supply chain coordination can generate a win-win situation, benefiting all supply chain members. This course discusses the need for supply chain coordination and introduces several mechanisms for achieving it. Key topics include supply chain coordination, incentive alignment, supply chain contracts, and information asymmetries.
OPM 661 Robust Planning in Stochastic Manufacturing Systems (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
4
Registrierungs­informationen:
No registration required.
Lernziel:
Students learn to understand the impact of stochastic variability in operations systems. After this course students are familiar with the theory and practice of the analysis of stochastic systems. They learn to adapt and to apply analytical approximations and robust planning methods to support managerial decisions.
Empfohlene Voraussetzungen:
Literatur:
Required: At least one of the modules OPM 501, 502, 561, 581, 582 or 591 (parallel attendance possible); other modules may be accepted upon request.
Recommended:  Participants should be familiar with the fundamentals of production and operations management. The course further assumes a basic knowledge in mathematics (including linear programming) and in statistics (probability distributions).
Prüfungs­leistung:
Required: At least one of the modules OPM 501, 502, 561, 581, 582 or 591 (parallel attendance possible); other modules may be accepted upon request.
Recommended:  Participants should be familiar with the fundamentals of production and operations management. The course further assumes a basic knowledge in mathematics (including linear programming) and in statistics (probability distributions).
Lektor(en):
Justus Arne Schwarz
Beschreibung:
A major driver of the performance of operations systems is stochastic variability. For example, production systems often operate in an uncertain environment due to uncertain demand, unreliable machines or random processing capacities. In order to support robust decisions we apply analytical solution approaches. The basic concepts of the analysis of Markovian queueing systems are developed in detail. Advanced topics such as queueing systems with general distributions, heterogeneities, and time-dependent input parameters are covered. Additionally, economies of scale and the value of flexible capacities are discussed. Several methods and performance measures of robust planning and optimization are introduced. Students become familiar with a tool for the analysis of stochastic systems. It is used to perform sensitivity analyses to develop managerial insights.
OPM 682 Revenue Management (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required. Please join the ILIAS group after your arrival.
Lernziel:
Students will gain insights into practical applications of RM, get familiar with the underlying models and methods and enhance their analytical skills.
Empfohlene Voraussetzungen:
Literatur:
Formal: At least one of the modules OPM 501, 502, 561, 581, 582, or 591 (parallel attendance possible); further modules may be accepted by Professor        upon request.
Recommended: Participants should be familiar with the fundamentals of Operations Management and Service Operations Management. Furthermore, students need a basic knowledge in mathematics (including linear programming) and in statistics (probability distributions).
Prüfungs­leistung:
Formal: At least one of the modules OPM 501, 502, 561, 581, 582, or 591 (parallel attendance possible); further modules may be accepted by Professor        upon request.
Recommended: Participants should be familiar with the fundamentals of Operations Management and Service Operations Management. Furthermore, students need a basic knowledge in mathematics (including linear programming) and in statistics (probability distributions).
Lektor(en):
Cornelia Schön-Peterson
Beschreibung:
In today's e-business environment, there is an increasing number of unlocked opportunities to increase profits through Revenue Management (RM). RM is a short-term planning instrument in order to effectively match supply and demand and thereby maximize profitability – by selling the right product to the right customer at the right time through the right channel for the right price. RM takes into account that on the supply side, resources to produce these products are usually constrained and often perishable, and therefore, the effectiveness of the abovementioned market-related decisions is highly interrelated with resource allocation decisions.
Today, RM is a large revenue generator for several major industries relying on sophisticated RM systems; Robert Crandall, former Chairman and CEO of American Airlines, has called RM „the single most important technical development in transportation management since we entered deregulation.“ While airlines have the longest history of development in RM, applications have rapidly diffused beyond airlines to industries such as retailing, hospitality, railways, car rental, telecommunications and financial services, internet service provision, electric utilities, broadcasting and even manufacturing.
For outside observers, RM may seem often like an art. But finally, the most important pillar of RM is analytics – including systematic data analysis, forecasting, and powerful optimization that allows taking all market- and supply-related profit drivers simultaneously into account. This course provides the key ideas, the underlying basic models and state-of-the-art methods of RM.
OPM 692 Advanced Procurement (Vorlesung, englisch)
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required. Please join the ILIAS group after your arrival.
Lernziel:
This course is of interest to students seeking more in-depth knowledge of advanced tools in procurement and more understanding of the mechanisms that build the foundation of procurement research and practice. For each topic covered, concepts, frameworks and analytic tools are presented.
Empfohlene Voraussetzungen:
Literatur:
Formal: None
Recommended: The module builds on topics covered in the module OPM 591. Participants who have not attended this module might require additional preparation.
Prüfungs­leistung:
Formal: None
Recommended: The module builds on topics covered in the module OPM 591. Participants who have not attended this module might require additional preparation.
Lektor(en):
Christoph Bode
Beschreibung:
Looking back over the past twenty years, competitive purchasing approaches created significant value for firms by driving substantial cost savings to the bottom line. However, the widespread usage of professional procurement techniques has eroded the advantages that they had for pioneers in the 1990s and in the early years of the current century. In addition, environmental, competitive, geopolitical, and technological changes have created an uncertain business environment in which a mere focus on purchasing cost will not be sufficient to support sustainable competitive advantage.
Against this backdrop, this module covers advanced approaches in procurement that aim at creating “value beyond cost”. After a detailed analysis of the purchasing process, the module addresses the following core topics: pre-transaction issues (from need specification to supplier selection problems), contracts and contract management, negotiation tactics and strategies, advanced technical (e.g., product teardown analysis) and commercial levers (e.g., reverse auctions) for value optimization, special purchasing situations (e.g., commodities, services), global sourcing, and sustainability in the supply chain context.
The module consists of regular lectures and exercise classes in which extended and short cases will be discussed. Guest speakers from industry will share their management and consulting experiences in procurement.