Betriebs­wirtschafts­lehre – Bachelor (alle)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Christina Paul christina.paul[at]uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 352 Security Valuation & Financial Statement Analysis (Blockseminar)
EN
Vorlesungs­typ:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 3 – 13, 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
Prüfungs­leistung:
Students will demonstrate their understanding of and competency in course topics through an individual assignments. The final grade will be calculated as follows:

Individual assignment 100%
Lektor(en):
Annabel Müller
Beschreibung:
1. COURSE CONTENTS
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.

2. STUDENT LEARNING OUTCOMES
By the end of this course you should be able to:
  • Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
  • Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
  • Develop the skills to critique security analyst reports, write and present your own research report
3. ASSESSMENT and EVALUATION
Students will demonstrate their understanding of and competency in course topics through an individual exam and team assignments. The final grade will be calculated as follows:
Assessment               Delivery          Percentage of Grade
Group assignments     Group              30% (3 assignments, 10 pts each)
Final exam                 Individual          70% (60 pts) TOTAL                                              100% (100 pts)

Group Assignments:
See the class schedule section for the full list of assignments. There are three assignments. These assignments are to be completed as group work. Your groups will be assigned in the first class of the course. The assignments are mini-case studies where you have to apply the material we learned in class to a real world company. The assignments also build the foundation for the FSA report. The assignments are group work. Every team member should participate in doing the assignments. That is the only way you can be sure that you have mastered the material.
Each group will be required to write up the answers to the assignments in a Microsoft Word/Excel document. You are expected to discuss your assignment as a group while you work on it. Any assignments posted after class has started will be considered late. Late assignments will not be accepted. It is your responsibility to ensure your assignments have been successfully posted/ emailed to me. We will go over the assignments at the beginning of each class.
Final exam:
The final exam is individual work. In other words, you may not consult any other individuals during the examination. The final exam includes multiple-choice questions, short-answer essay questions, small case analyses, and computational problems. It will cover material from the prior lectures (e.g. reading material, in-class problems, slides and assignment topics).
I do not give makeup tests because it is impossible to make an equivalent test without placing the student at either an advantage or disadvantage. After returning the test, if you believe you should receive additional credit please provide a written explanation in support of your position with your answer from your exam paper for me to review. I will need quiet time to review your submittal so that I can give it the serious thought your request deserves. You need to submit your request to me in person or by email within one week after I return your test. Thanks for understanding.
Although I do not expect cheating in my class, the penalty is an FAIL for the course. Cheating occurs when you look at one or more students' papers during an exam or obtain help from faculty or students outside your team on assigned homework sets or tests. Plagiarism occurs when you copy large sections of an author’s material without referencing it. If in doubt, please email me.

4. TEXT AND COURSE MATERIAL
Lundholm and Sloan, Equity Valuation and Analysis, McGraw-Hill Companies, 3rd edition. Note: You DO NOT NEED the eVal software that comes with the book. I will provide you with an updated version. We will use the eVal Excel spreadsheet. extensively both in class and out.
All relevant materials beyond the textbook (e.g. lectures slides, in-class solutions, and assignment solutions) will be posted online.
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Lektor(en):
Jannis Bischof
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Lektor(en):
Jannis Bischof
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
1
Registrierungs­informationen:
No registration required.
Lektor(en):
Dirk Simons, Hala S.I. Jada
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungs­wesens (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lektor(en):
Philipp Dörrenberg
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungs­wesens (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lektor(en):
Philipp Dörrenberg
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungs­wesens (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lektor(en):
Philipp Dörrenberg
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungs­wesen (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Lektor(en):
Holger Daske, Matthias Uckert
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungs­wesen (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Lektor(en):
Holger Daske, Matthias Uckert
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungs­wesen (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Lektor(en):
Holger Daske, Matthias Uckert
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Klausur ACC 403 (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
Lektor(en):
Jannis Bischof
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Katharina Nicolay
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Area Banking, Finance and Insurance

FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Oliver Spalt, Erik Theissen
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Oliver Spalt, Erik Theissen
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Alexandra Niessen-Ruenzi, Chia-Yi Yen, Alexandra Kornfeld-Gran
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
WiPäd: Intensivkurs Statistik (Blockseminar)
DE
Vorlesungs­typ:
Blockseminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch

Area Information Systems

IS 301 Foundations of Information Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lektor(en):
Hartmut Höhle
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Armin Heinzl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
IS 451 Technical Fundamentals of Information Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Videoaufzeichnung IS 401 Integrated Information Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lektor(en):
Armin Heinzl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Wirtschafts­informatik III: Development and Management of Information Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Studien­beginn ab HWS 2011:
Written exam (30%) (90 Minuten)
Case study write-up (70%)

Studien­beginn vor HWS 2011:
Written exam (100%) (90 Minuten)

Lektor(en):
Hartmut Höhle
Beschreibung:
During the last decades we witnessed a growing importance of Information Systems (IS) in the business world along with faster and faster innovation cycles. A case in point is the growing IS-related expenditure of corporations, forecasted to total EUR 2.63 trillion in 2012 – a 4.7% growth over 2011 (Gartner 2013). Ranging from the enrichment of routine working tasks (i.e., employee portals to integrate disparate applications, data, and processes (Daniel and White 2005)) to the e-enabled integration of entire business eco-systems (e.g., platform-based integration of supply chains (e.g., Kroenke 2010)), IS have become a vital backbone of businesses.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.

Area Management

MAN 401 Organization and Human Resource Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Torsten Biemann, Karin Hoisl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Vorlesung mit Übung)
DE
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
3.0
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
1.5
Empfohlene Voraussetzungen:
Lektor(en):
Bernd Helmig
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 452 Einführung in das Public Management (Vorlesung mit Übung)
DE
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
3.0
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Empfohlene Voraussetzungen:
Lektor(en):
Benedikt Englert, Martin Sievert
Beschreibung:
Den Syllabus finden Sie auf der Webseite des Lehr­stuhls: https://www.bwl.uni-mannheim.de/helmig/lehre/
MAN 453 Thinking Beyond Boxes – Advance your Start-up (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
3
Kurs geeignet für:
Kurssprache:
englisch
SWS:
1
Registrierungs­informationen:
Please contact one of the course instructors, Jan Zybura (jan mcei.de) or Thomas Hipp (thomas mcei.de), in order to apply. Only students who have an advanced business idea should apply for this course. When your business idea is approved by the course instructors please register via Portal2 prior to the Kick-Off Meeting (February 15th).
Empfohlene Voraussetzungen:
Literatur:
„Scaling Lean: Master­ing the Key Metrics for Start-up Growth“ by Ash Maurya (available in University of Mannheim library and ifm library)
Prüfungs­leistung:
Lektor(en):
Thomas Friedrich Karl Hipp, Bettina Müller
Beschreibung:
Course Outline
The course encourages the further development of student business ideas from all faculties of the University of Mannheim. Within the course format, students develop their own already existing business ideas individually or as a start-up team (after consultation). Milestones tailored to each startup are set at the beginning of the course. Coaching by MCEI employees to develop innovative products and services is ensured throughout the semester. The MCEI DesignLAB offers the student founders room for the further realization of their projects. In a workshop at the start of the course, basic tools for business model development and how to reach investment readiness (angel financing, VC) will be taught. By the end of the class, the startups will pitch in front of experts and investors at a demo day.
MAN 454 Science for Future – How Scientific Research can support Sustainable Development (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Laura Edinger-Schons, Annette Kehnel
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 455 Digital Social Innovation Lab – Young Academy (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
Please register for this course via Portal 2.
Lernziel:
  • applying methods of Design Thinking
  • get to know the basics of purpose-driven business modelling
  • learning about social impact measurement
  • understanding of how social entrepreneurship/ intrapreneurship can contribute to sustainable development 
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Presentation at the final pitch event (20%) and written summary of the social business model canvas,12 pages per group (80%)
Lektor(en):
Laura Edinger-Schons
Beschreibung:

The Digital Social Innovation Lab -Young Academy is a learning format with workshop sessions in which students work in teams (four to five students) and apply Design Thinking methods to develop an idea for a digital social start-up. In the classroom sessions, students will start with ideation and idea-reframing and then develop their own digital social business model. Additionally, they will learn about social impact measurement and get input on storytelling and a pitch training. At the end of the seminar, the student teams will have to present their project ideas at the final pitch event in front of an expert jury. 

Students of Business Informatics additionally have to complete a MOOC (Massive Open Online Course). Here they will get more information about the topic „Purpose and New Work“. Students will participate in the MOOC parallel to the offline workshops which will contain short knowledge quizzes. To participate at the final examination, all parts of the MOOC have to be completed. 

Management für Nebenfach­studierende (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lektor(en):
Bernd Helmig
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Management für Nebenfach­studierende (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Area Marketing

MKT 301 Marketing I (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungs­informationen:
Registration is only required for Case Study (takes place within Exercise class)
Empfohlene Voraussetzungen:
Lektor(en):
Christian Homburg
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Blockseminar)
EN
Vorlesungs­typ:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

If you have any course-related questions, please contact Moritz Tischer: moritz.tischer bwl.uni-mannheim.de.
Lernziel:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literatur:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Prüfungs­leistung:
Final Exam (100%)
Beschreibung:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
MKT 352 Social Media Marketing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Final Exam (70%), Case Study (30%)
Lektor(en):
Florian Kraus
Beschreibung:
Course Composition:
1. Introduction to Social Media and Social Media Marketing Word of Mouth
2. Search Engine AdvertisingAd-blockers and Network Effect
3. Mobile Marketing and GamificationContent Marketing and Influencers
4. Heuristics, Biases, and Risk AttitudesValue of Information
MKT 401 Marketing II (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
Students will be assigned to groups to play a computer simulation. It is mandatory that each student registers for the simulation via Portal2. You can register anytime between February 3-13, 2020. The time of your registration is not relevant as groups are not formed on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:

This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
 
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.
Empfohlene Voraussetzungen:
Literatur:
The required textbook for this course is:
 
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London. 
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
 
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Lektor(en):
Elisa Konya-Baumbach, Angeliki Kalogeraki
Beschreibung:
Today’s markets have become difficult environments for most companies. Challenges arise from a variety of changes taking part in many different domains, impacting the behavior and conduct of customers, competitors and other important stakeholders such as suppliers and channel partners. In this landscape companies have to be smart and able to address customer needs in a way that makes them purchase their offerings and – more importantly – that satisfies customers’ genuine needs so that satisfaction and loyalty result. If there is one business discipline that can help companies to accomplish this goal – it is marketing.
 
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
MKT 450 Marketing Communications (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Maximilian Gärth, Florian Kraus
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Area Operations Management

OPM 450 Decision-Making Tools for Managing Operations (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
For this course, a home assignment is done and presented in teams of two students (any excep-tion upon request). Registration is mandatory before the assignment is handed out. In order to register at the chair, please do the following:

(1)    As an individual, sign up to the according ILIAS group,
(2)    As a team, send an email with the subject line „Registration OPM 450“ to soma mail.uni-mannheim.de at latest by March, 4th, 2020 6 p.m. with the basic data for each team member:
Name
Email
Matriculation number
Program of study
Current semester
Information when and where the recommended prerequisite “Operations Management” was successfully completed.
Please note that class size is limited to max. 30 students. In case there are more registrations than seats, admittance will be determined by first come first serve. Therefore, your registration at the chair is officially binding, and any withdrawal after your admittance through the chair will lead to a fail grade in this course.
Prüfungs­leistung:
For this course, a home assignment is done and presented in teams of two students (any excep-tion upon request). Registration is mandatory before the assignment is handed out. In order to register at the chair, please do the following:

(1)    As an individual, sign up to the according ILIAS group,
(2)    As a team, send an email with the subject line „Registration OPM 450“ to
soma mail.uni-mannheim.de at latest by March, 4th, 2020 6 p.m. with the basic data for each team member:
  • Name
  • Email
  • Matriculation number
  • Program of study
  • Current semester
  • Information when and where the recommended prerequisite “Operations Management” was successfully completed.
Please note that class size is limited to max. 30 students. In case there are more registrations than seats, admittance will be determined by first come first serve. Therefore, your registration at the chair is officially binding, and any withdrawal after your admittance through the chair will lead to a fail grade in this course.

Once you are admitted by the chair, you will also need to follow the regular exam registration process through the student portal, i.e., b/n April 14.-25., 2020.

The assignment will be handed out on Apr. 1st, 2020. It will include a brief case study related to the problems/topics discussed in class. Your solution incl. implementation has to be submitted by April 27, 2020 noon at latest. More details will follow in class.
Lektor(en):
Cornelia Schön-Peterson
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
This module is recommended for anyone seeking an introduction to negotiation theory and practice. It is not primarily a “training camp” to enhance individual bargaining skills. The main objective is to understand the economic and psychological mechanisms underlying negotiations, in order to analyze and solve negotiation problems. Starting from the key concepts and principles that guide negotiations, participants will learn:
  • how to strategically analyze negotiation situations and to develop comprehensive negotiation plans,
  • how to identify opportunities and barriers to creating and claiming value,
  • how to avoid negotiation “sand traps” and to take advantage of negotiation tactics to influence and deal with difficult negotiation co­unterparts.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Home assignment and written exam.
Lektor(en):
Christoph Bode
Beschreibung:
Negotiations occur in situations when it is impossible to attain one’s goals without the cooperation of others. Such situations arise in all areas of business and the ability to manage them successfully rests on a combination of appropriate analytical knowledge and practical skills. This module provides the theoretical background and the practical tools of negotiations. The content is relevant to a broad spectrum of application domains, but a special emphasis is put on negotiations in the procurement context.
The module addresses the general principles of the negotiation process from pre-bargaining stages (interests, BATNAs) all the way to deal closure. This includes distributive bargaining (zero-sum games) and integrative bargaining (positive-sum games), hard vs. soft negotiation styles and associated influence techniques, mixed motive bargaining, power/dependence differentials and fairness, reputation and repeated interactions, and human-related issues (perceptions, emotions, communication).

Please note that this course is capacity-constrained – rollment is mandatory and competition for the limited number of spaces may occur.