Betriebs­wirtschafts­lehre – Master (alle)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Christina Paul christina.paul[at]uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 510 Jahres­abschluss (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
8.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lektor(en):
Jens Wüstemann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
ACC 540 Financial Statement Analysis & Equity Valuation (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
8.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Sara Alsarghali, Holger Daske
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
ACC 620 Accounting for Financial Instruments & Financial Institutions (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Holger Daske
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
ACC 626 Transaction Accounting (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lektor(en):
Peter Wollmert, Silke Frankl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
ACC 632 Konzernrechnungs­legungs­praxis (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Die Studierenden lernen konkrete Praxisfragen zur und aktuelle Entwicklungen in der Konzernrechnungs­legung kennen. Ziel ist, ein systematisches Verständnis der Konzernrechnungs­legung zu entwickeln. Darüber hinaus lernen die Studierenden, verschiedene Rechnungs­legungs­systeme vergleichend zu beurteilen.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Klausur (45 Minuten) oder mündliche Prüfung
Lektor(en):
Peter Georg Oser
Beschreibung:
Die Veranstaltung ergänzt die Konzernrechnungs­legung um praxisrelevante Fragestellungen. Eingangs erfolgt eine Darstellung und Diskussion der Rechnungs­legung in Umwandlungs­fällen, insbesondere der Verschmelzung, nach dem Umwandlungs­recht. Daran schließen sich ausgewählte Einzelfragen zur Kapitalkonsolidierung nach HGB / DRS / IFRS an, so z.B. die Berücksichtigung latenter Steuern im Rahmen der Kaufpreisallokation, des Goodwill Impairment Tests, der Kapitalkonsolidierung im mehrstufigen Konzern und der Kapitalkonsolidierung bei Kapitaländer­ungen beim Tochter­unternehmen. Des Weiteren werden an Beispielen die einzelnen Phasen der Kapitalkonsolidierung, namentlich der Erst-, Folge-, Ent- und Übergangs­konsolidierung erarbeitet. Ergänzt wird die Veranstaltung um besonders aktuelle Fragestellungen.
ACC 664 Case Studies on Value-based Risk Controlling and Management in Banking (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between January 30 – February 13, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Course participants will be able to differentiate between bank business models and know their main determinants. They will be able to interpret practice cases and understand the implications for risk controlling and management in banking. They will also be able to present their findings on selected practice cases.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Case study solution and presentation
Beschreibung:

In the first part, we will outline the characteristics of relevant capital markets participants with a special focus on credit institutions and their regulators. Accordingly, the specific business models of banks will be described and we will show how those models are reflected in a controlling and accounting perspective. In parallel we will look at their value and profit levers. Thereafter we will take a look at the concepts of bank capital (equity, economic capital, regulatory capital) and analyze them with regard to value based management. Thereby we will deepen the understanding of the relevant risks for banks, e.g. credit risk, market risk and liquidity risk. 

For the second part, the students will prepare and present case studies. The cases are mainly related to the events of the recent financial market crisis and should sharpen the understanding of interdependencies in the context of how to measure and account for risks and how they can be proactively managed in an overall strategic context. Therefore, various case studies will be used.

ACC 664 Case Studies on Value-based Risk Controlling and Management in Banking (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between January 30 – February 13, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Course participants will be able to differentiate between bank business models and know their main determinants. They will be able to interpret practice cases and understand the implications for risk controlling and management in banking. They will also be able to present their findings on selected practice cases.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Case study solution and presentation
Beschreibung:

In the first part, we will outline the characteristics of relevant capital markets participants with a special focus on credit institutions and their regulators. Accordingly, the specific business models of banks will be described and we will show how those models are reflected in a controlling and accounting perspective. In parallel we will look at their value and profit levers. Thereafter we will take a look at the concepts of bank capital (equity, economic capital, regulatory capital) and analyze them with regard to value based management. Thereby we will deepen the understanding of the relevant risks for banks, e.g. credit risk, market risk and liquidity risk. 

For the second part, the students will prepare and present case studies. The cases are mainly related to the events of the recent financial market crisis and should sharpen the understanding of interdependencies in the context of how to measure and account for risks and how they can be proactively managed in an overall strategic context. Therefore, various case studies will be used.

ACC 676 Case Studies on Consulting in Financial Services Firms (Block­veranstaltung)
DE
Vorlesungs­typ:
Block­veranstaltung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
ACC 680 Disclosure Theory (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lektor(en):
Dirk Simons, Qi Gao Fritz
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog MMM | Universität Mannheim (uni-mannheim.de)
TAX 521 Fall­studien zur Besteuerung der Unternehmen (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lektor(en):
Richard Winter
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
TAX 630 International Business Taxation (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Christoph Spengel, Daniel Klein
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
TAX 661 Case Studies in International Tax Planning (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Daniel Klein
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)

Area Banking, Finance and Insurance

FIN 560 Risiko­management von Versicherungs­unternehmen (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
8.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lernziel:
Nach Absolvierung dieser Veranstaltung sind die Teilnehmer in der Lage, Versicherungs­risi­ken im Bereich der Schaden- und der Personen­versicherung zu quantifizieren. Sie kennen die wesentlichen Elemente des risikopolitischen Instrumentariums (Prämien- und Tarifkalkulati­on, Solvabilität, versicherungs­technische Rückstellungen, Rück­versicherung, risikoadjustier­tes Performance­management) und sind in der Lage, die damit verbundenen grundlegenden Methoden anzuwenden.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 min.)
Beschreibung:
Gegenstand der Veranstaltung sind die Grundlagen des Managements der Risiken, die Versicherungs­unternehmen (sowohl im Bereich der Schaden- als auch der Personen­versicherung) im Rahmen ihrer Geschäftsaktivitäten übernehmen.
Die Veranstaltung ist quantitativ orientiert und setzt Grundlagen der Wahr­scheinlichkeits­rechnung/Statistik sowie Grundlagen der Finanzmathematik bzw. Investitions­rechnung voraus.
Klausur: 90 min.
Es findet eine Einführungs­veranstaltung am 11.02.2020 um 12:00 – 12:30 im Schloß Ostflügel, O 145 statt.
FIN 601 Bond Markets (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungs­informationen:
No registration required.
Lektor(en):
Erik Theissen
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
FIN 603 Empirical Finance (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
10.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Erik Theissen, Clemens Müller, Stefan Scharnowski
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
FIN 620 Behavioral Finance (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Martin Weber
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
FIN 640 Corporate Finance II (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
10.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After completing this course, students will be able to develop and evaluate strategic rationales for M&A transactions and their structure. They will be able to build valuation models using real world data and evaluate whether a particular transaction makes sense from an economic perspective. Students will be able to implement valuation models using Microsoft Excel, to understand the legal and institutional context of M&A transactions, to interpret scientific studies and make appropriate inferences from them for the M&A process.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Final exam (40%), case write-ups (45%), oral participation in case discussions (15%)
Lektor(en):
Ernst Maug, Marc Gabarro
Beschreibung:
The topic of this course is the restructuring of corporations through mergers, acquisitions and divestitures. The purpose of the lecture is to provide an understanding of restructuring processes and to provide an analytic framework to analyze the motivation of these activities and their individual merits. A special focus will be on the economic analysis of corporate strategy and the contractual structures of various types of transactions. We will also discuss valuation and cost of capital in an international context. The lecture will frequently draw on empirical studies, especially on event studies. Participants will be required to solve several case studies in groups of up to three students.
FIN 660 Quantitative Risk Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
After a successful completion of the course, students will be able to measure market and credit risks. They will know how to calculate the Value at Risk and the Expected Shortfall for individual financial positions and for portfolios of financial instruments. In particular, they will be able to apply the delta-normal-method. Furthermore, they will understand the notion of credit value at risk and the most important credit risk models. Students will be familiar with methods used for a risk-based performance management and for capital allocation.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
written exam (45 min)
Beschreibung:
Gegenstand der Veranstaltung sind die Methoden eines quantitativen Managements von Markt­risiken, Kreditrisiken und operationalen Risiken.
Die Veranstaltung ist quantitativ orientiert und setzt Grundlagen der Wahr­scheinlichkeits­rechnung/Statistik voraus. Idealerweise sollte zudem zuvor ein Master­kurs über Investments oder/und Derivate belegt worden sein.
Klausur: 45 min.: 100%
FIN 682 International Asset Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Stefan Rünzi, Fabian Gamm
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
FIN 684 Financial Institutions II (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lektor(en):
Oliver Spalt, Frederik Horn
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)

Area Information Systems

IS 510 Prozess­management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After completing the class students should be able to recognize the significance of process management, designg and improve business processes by using particular techniques and tools, analyze the structure and behavior of dynamic objects in processes, understand how business processes can be supported with information technology, and control business processes from time, capacity, and cost perspectives.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
80% written exam (60 min.)
20% group assignment (mandatory)
Lektor(en):
Armin Heinzl, Okan Aydingül
Beschreibung:
This lecture offers highly relevant concepts for modeling, analyzing, implementing, and controlling business processes with information and communication technology. Participants will be offered business knowledge as well as the methodological foundations from an information systems perspective to successfully design and manage business process.
IS 512 IT Management in the Digital Age (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Armin Heinzl, Philipp Hoffmann, Deborah Mateja
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog MMM | Universität Mannheim (uni-mannheim.de)
IS 513 Applied IT Management in the Digital Age (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Philipp Hoffmann, Deborah Mateja, Nele Lüker
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
IS 514 Process Mining and Analytics (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
Lernziel:
After completing this course, you will be able to:
  • Recognize the significance of process analytics and process mining
  • Analyze process models and process logs with suitable methods and tools
  • Know and apply the most important methods of process discovery and compliance checking
  • Suggest data-based optimizations of process behavior
Empfohlene Voraussetzungen:
Prüfungs­leistung:
80% written exam (60 min.)
20% group assignment (mandatory)
Lektor(en):
Jana-Rebecca Rehse, Okan Aydingül
Beschreibung:
In this course, concepts and methods for process analytics and process mining are theoretically presented and practically applied. This includes methods for process mining (process discovery, conformance checking, process enhancement), methods for process analytics (semantic checks, process matching, etc.), and methods for data mining applied to process data (clustering, classification, anomaly detection, etc.).
The lectures will be accompanied by exercise sessions, where the concepts and methods will be practically applied using manual computations, standard process mining and data mining tools as well as light-weight programming. In addition, students will have to participate in a case study, where they will apply process mining methods in a practical business case.
IS 540 Management of Enterprise Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lektor(en):
Hartmut Höhle
Beschreibung:

Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)

IS 540 Management of Enterprise Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
Beschreibung:

Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)

IS 541 Theories and Methods in Information Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Hartmut Höhle
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
IS 555 Computational Thinking II (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
4
Registrierungs­informationen:
No registration required.
Lernziel:
Computational Thinking II enables participants to understand topics in information systems which are relevant in our everyday life. The pervasiveness of information technology in our professional and private lives increases the need to understand how these systems work and how they can be used in a secure way.
Students in this module will learn about the following topics:
  • Security and Encryption
  • Networking
  • Cloud-, Grid-, and Edge-Computing
  • Graphical User Interfaces and Web Applications
  • Databases
  • Internet of Things and Industry 4.0
Prüfungs­leistung:
Written exam (45 min.)
Beschreibung:
This module focuses on advanced topics in information systems. Based on the introduction (IS 554) core concepts of information systems and current trends in information technology are discussed to provide a deeper understanding of the digital world.
IS 625 Pervasive Computing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
After this course, the students should know about
  • Location and Context Aware Systems
  • Context Management
  • Localization, e.g. using GPS
  • Sensor and Actuator systems, including Sensor Networks
  • Smart tagging systems, e.g. using optical tags or RFID
  • Adaptation and dynamic reconfiguration techniques
  • System software for Pervasive Computing
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written (60 min.) or oral examination
Beschreibung:
This module gives an overview on Pervasive Computing systems. These systems consist of dynamic collections of (possibly mobile and/or embedded) devices that collaborate with each other depending on the state of their current physical environment or context.
The module introduces systems, concepts and algorithms for Pervasive Computing, e.g. adaptation frameworks, context management, sensors and actuator networks.
IS 629 Product Management and Product Design for Software (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Prüfungs­leistung:

 IMPORTANT points about this course:

- You need to register in portal-2 to receive the lecture contents.

- You need to make your decision to stay in the course or leave it, before announcing the case-study (10.03.2020).

- The case-study is considered as a part of the final grade, therefore you cannot leave the course after we announce the case-study challenge.

- Each student sends an individual request to join the case-study. We need these emails to structure the teams.

- You can still join the course after the deadline(on certain conditions), only leaving is not possible.

- All students who are taking the case-study should register on portal-2. If not, an enforced registration would be made from the student office (happens rarely).

- Students may pass the course only if they pass the case-study AND they pass the written exam.

 

  WICHTIGE Hinweise zu diesem Kurs:

- Um die Vorlesungs­inhalte zu erhalten, müssen Sie sich im Portal 2 registrieren.

- Sie müssen Ihre Entscheidung bezüglich der Belegung des Kurses treffen bevor die Case Study vorgestellt wird (10.03.2020).

- Die Fallstudie wird als Teil der Gesamtnote betrachtet, daher können Sie den Kurs nicht verlassen, nachdem wir die Herausforderung Fallstudie bekannt gegeben haben.

- Jeder Student stellt einen individuellen Antrag auf Teilnahme an der Fallstudie. Wir brauchen diese E-Mails, um die Teams zu strukturieren.

- Du kannst den Kurs auch nach Ablauf der Deadline besuchen (unter bestimmten Bedingungen), nur der Austritt ist nicht möglich.

- Alle Studierenden, die an der Fallstudie teilnehmen, sollten sich auf Portal-2 registrieren. Andernfalls wird eine Zwangs­registrierung über das Studentensekretariat vorgenommen (kommt selten vor).

- Die Studenten können den Kurs nur bestehen, wenn sie das Fallbeispiel UND die schriftliche Prüfung bestehen.

Lektor(en):
Hartmut Höhle
Beschreibung:
More and more products, from consumer to business markets, show an ever increasing amount of software at their very heart. The ability to understand, design, and manage software-intense
products has become of great importance to ensure sustainable success across all industries.
This module introduces key aspects of the entire software product lifecycle, ranging from product strategy and planning to the
actual product development and finally the post-development phase covering aspects such das the product launch and product support.
Furthermore, the interplay between processes, people, and practices will be discussed and contemporary software development paradigms will be framed into this interplay. This course puts specific emphasis on the two roles of the product manager and the product designer (also: Usability / User Experience Professional) within software development. Following an interdisciplinary perspective, this course will introduce key concepts from the field of management, marketing, and human-computer interaction. The course contents will be put into
a practical perspective by selected industry talks. Furthermore, as part of a case study, the students will be asked to analyze and propose solutions for a given software product development challenge leveraging the knowledge acquired within the lecture and industry talks.

Learning outcomes

By the end of the course students will:
  • know basic concepts and characteristics of software products and the associated software product lifecycle,
  • understand the underlying mechanisms for a successful interplay between people, processes, and practices within product development,
  • understand key concepts and methods required for fulfilling the product management and product design role,
  • analyze and propose solutions for a given software product development challenge along the entire lifecycle.

Area Management

CC 504 Corporate Social Responsibility (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
4
Teilnahme:
Online live & aufgezeichnet
Registrierungs­informationen:
No registration required.
Empfohlene Voraussetzungen:
Lektor(en):
Laura Edinger-Schons
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MAN 632 Advanced Entrepreneurship (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
Course Outline
Successful entrepreneurs pursue new business opportunities in a pioneering way. They significantly contribute to innovation, growth and employment generation. Meet top entrepreneurs who share their experience and insights in MAN 632 and explore their entrepreneurial challenges in real-life case studies. In our 2020 speaker series, you meet: Victoria Seibert (Mirabesque), Kirsten Kratz (nextU), Lea-Sophie Cramer (Amorelie), Dr. Fabian Kracht (PERI), David Handlos (Stocard)*, Alexander Gossmann (Opal Analytics), Marc Langner (Good Brands)*, Christian Wiens (Getsafe)*, Dirk Meurer (Vorwerk Ventures), Tobias Schüle (Foodspring)*.

The course takes a four-pronged approach:
  • We bring distinguished entrepreneurs to class who share their insights, lessons learned and advice on how to build and grow a business from a Business-to-Consumer (B2C), Business-to-Business (B2B) and Corporate Entrepreneurship (CE) perspective.
  • We work on real-life case studies with newly developed and most recent Mannheim Business School Cases. You will prepare your results and suggestions, present in Case Study Sessions and deepen your insights by discussing and reflecting your insights with the founders coming to class (Cases 2020: Amorelie, Stocard, Foodspring, VC-Case tba).
  • We develop tools and concepts based on an underlying strategic perspective to grow the venture. We will address and connect the four focus areas of 1) Team, Culture and Communication, 2) Growth-Oriented Marketing and Strategy, 3) Financing Growth and Exit 4) Corporate Entrepreneurship & Corporate Venturing
  • We will embark on a daylong field trip to PERI GmbH to explore corporate entrepreneurship in practice.
  • The blend of unique practical insights from top entrepreneurs, discussing concepts on how to advance the business with them, and theoretical insights and tools, will enable you with outstanding skills and a great network. This will support you in advancing your own venture and/or your corporate career in the future. Next to the practical insights and tools, you will also gain fundamental insights into theoretical perspectives on entrepreneurship to prepare your master’s thesis and/ or future research career.
Next to the field trip and the speaker series in this class, you are invited to MCEI's flagship events – Start-up Lounges and Founder Talks. These events will further inspire you in your startup journey, connect you with our startup ecosystem and expand your network even further.
 
See Course Page & Syllabus
Lernziel:
Course Outline
Successful entrepreneurs pursue new business opportunities in a pioneering way. They significantly contribute to innovation, growth and employment generation. Meet top entrepreneurs who share their experience and insights in MAN 632 and explore their entrepreneurial challenges in real-life case studies. In our 2020 speaker series, you meet: Victoria Seibert (Mirabesque), Kirsten Kratz (nextU), Lea-Sophie Cramer (Amorelie), Dr. Fabian Kracht (PERI), David Handlos (Stocard)*, Alexander Gossmann (Opal Analytics), Marc Langner (Good Brands)*, Christian Wiens (Getsafe)*, Dirk Meurer (Vorwerk Ventures), Tobias Schüle (Foodspring)*.

The course takes a four-pronged approach:
  • We bring distinguished entrepreneurs to class who share their insights, lessons learned and advice on how to build and grow a business from a Business-to-Consumer (B2C), Business-to-Business (B2B) and Corporate Entrepreneurship (CE) perspective.
  • We work on real-life case studies with newly developed and most recent Mannheim Business School Cases. You will prepare your results and suggestions, present in Case Study Sessions and deepen your insights by discussing and reflecting your insights with the founders coming to class (Cases 2020: Amorelie, Stocard, Foodspring, VC-Case tba).
  • We develop tools and concepts based on an underlying strategic perspective to grow the venture. We will address and connect the four focus areas of 1) Team, Culture and Communication, 2) Growth-Oriented Marketing and Strategy, 3) Financing Growth and Exit 4) Corporate Entrepreneurship & Corporate Venturing
  • We will embark on a daylong field trip to PERI GmbH to explore corporate entrepreneurship in practice.
  • The blend of unique practical insights from top entrepreneurs, discussing concepts on how to advance the business with them, and theoretical insights and tools, will enable you with outstanding skills and a great network. This will support you in advancing your own venture and/or your corporate career in the future. Next to the practical insights and tools, you will also gain fundamental insights into theoretical perspectives on entrepreneurship to prepare your master’s thesis and/ or future research career.
Next to the field trip and the speaker series in this class, you are invited to MCEI's flagship events – Start-up Lounges and Founder Talks. These events will further inspire you in your startup journey, connect you with our startup ecosystem and expand your network even further.
 
See Course Page & Syllabus
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Final examination (50%) and 4 team Case Presentations including 10% peer evaluation (50%).
Lektor(en):
Michael Woywode, Thomas Friedrich Karl Hipp
Beschreibung:
Course Outline
Successful entrepreneurs pursue new business opportunities in a pioneering way. They significantly contribute to innovation, growth and employment generation. Meet top entrepreneurs who share their experience and insights in MAN 632 and explore their entrepreneurial challenges in real-life case studies. In our 2020 speaker series, you meet: Victoria Seibert (Mirabesque), Kirsten Kratz (nextU), Lea-Sophie Cramer (Amorelie), Dr. Fabian Kracht (PERI), David Handlos (Stocard)*, Alexander Gossmann (Opal Analytics), Marc Langner (Good Brands)*, Christian Wiens (Getsafe)*, Dirk Meurer (Vorwerk Ventures), Tobias Schüle (Foodspring)*.

The course takes a four-pronged approach:
  • We bring distinguished entrepreneurs to class who share their insights, lessons learned and advice on how to build and grow a business from a Business-to-Consumer (B2C), Business-to-Business (B2B) and Corporate Entrepreneurship (CE) perspective.
  • We work on real-life case studies with newly developed and most recent Mannheim Business School Cases. You will prepare your results and suggestions, present in Case Study Sessions and deepen your insights by discussing and reflecting your insights with the founders coming to class (Cases 2020: Amorelie, Stocard, Foodspring, VC-Case tba).
  • We develop tools and concepts based on an underlying strategic perspective to grow the venture. We will address and connect the four focus areas of 1) Team, Culture and Communication, 2) Growth-Oriented Marketing and Strategy, 3) Financing Growth and Exit 4) Corporate Entrepreneurship & Corporate Venturing
  • We will embark on a daylong field trip to PERI GmbH to explore corporate entrepreneurship in practice.
  • The blend of unique practical insights from top entrepreneurs, discussing concepts on how to advance the business with them, and theoretical insights and tools, will enable you with outstanding skills and a great network. This will support you in advancing your own venture and/or your corporate career in the future. Next to the practical insights and tools, you will also gain fundamental insights into theoretical perspectives on entrepreneurship to prepare your master’s thesis and/ or future research career.
Next to the field trip and the speaker series in this class, you are invited to MCEI's flagship events – Start-up Lounges and Founder Talks. These events will further inspire you in your startup journey, connect you with our startup ecosystem and expand your network even further.
 
See Course Page & Syllabus
MAN 633 Entrepreneurial Spirit (Block­veranstaltung)
EN
Vorlesungs­typ:
Block­veranstaltung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
Obligatory registration required via portal2 (registration period: February 3–13 2020) and at the kick-off meeting. For more information about the registration process, please refer to the course website: https://www.mcei.de/teaching/graduate/man-633-entrepreneurial-spirit
Empfohlene Voraussetzungen:
Literatur:
„Scaling Lean: Master­ing the Key Metrics for Start-up Growth“ by Ash Maurya (available in University of Mannheim library and ifm library)
Prüfungs­leistung:
Lektor(en):
Thomas Friedrich Karl Hipp, Bettina Müller
Beschreibung:
Course Outline
This course is about making things happen!
You do not think inside the box and love working on challenging projects? Next to studying, you are eager to apply your knowledge in the real world and learn from startup teams on the project? You like new ideas and love their execution? You want to dive deeper into the anatomy of business models and get the unit economics right? Then you should opt for Entrepreneurial Spirit. The course is our format to foster startup growth, entrepreneurial culture, and to advance the startup ecosystem at and around the University of Mannheim. With their expertise, the students support the startups in improving their products, services, and business models and help them to be more competitive. We will work with real companies in this course and you will actively contribute to their well-being. Thus, high dedication, willingness to take over responsibilities, and professionalism are a prerequisite. There are two tracks in MAN 633: One for students who have no startup project yet and one for students (individual or founding team) who work on their own advanced startup project.
MAN 633 helps advance startups in our network by sending students teams as a task force (Inside the Venture Track) but also helps students with an advanced startup idea to reach their next milestones and gain support in a course format (Own Venture Track). For both tracks, the course starts with an initial Kick-off day (1 day). The Kick-off Session is the same for both tracks and provides hands-on tools to assess, structure, and solve startup challenges. Following this Kick-off, the students form interdisciplinary teams of 3–5 and solve challenges in real ventures. Experienced MCEI coaches will work closely with the student consulting teams to make sure that they are on track to maximize their learning experience while simultaneously permitting the teams to have as much fun as possible. The exam (30 min.) is based on „Ash Maurya (2016). Scaling Lean: Master­ing the Key Metrics for Start-up Growth“ and will follow about 3 to 4 weeks after the Kick-off session.
MAN 636 International Entrepreneurship and Managing Change (Seminar)
EN
Vorlesungs­typ:
Seminar
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Internalizing the factors which make for success in starting a business with an international market focus.  Team-building to create new international business designs which confront either resource scarcity or high tech design challenges. Working with GEM comparisons of national competitiveness and considering which government policies and global business cycles are most conducive to helping entrepreneurs set up new ventures. Learning models of adapting to globalization project both from the developing to the developed countries as well as from the rich to the poor.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
One exam and one oral report (teamwork)
Beschreibung:
The course focuses on the knowledge and skills necessary for developing a new global business. `High tech’ and `low cost’, or frugal innovative start-ups are compared and contrasted taking business cycles, cultural contexts and levels of development into account. Models of managing international change are the basis.
MAN 647 Strategic and International Human Resource Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Torsten Biemann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MAN 648 Incentives and Performance (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Torsten Biemann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MAN 654 Corporate Restructuring (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Matthias Brauer
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MAN 655 Corporate Strategy: Managing Business Groups (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Matthias Brauer, Brigitte Wecker
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MAN 660 CSR Video-Dokumentation (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Laura Edinger-Schons
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MAN 664 Sustainability Games (Seminar)
EN
Vorlesungs­typ:
Seminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
In the seminar, students will focus on one specific topic related to sustainable development. By designing a game on this topic, students will gain comprehensive knowledge on the topic and sustainable development in general. In the interactive course format, they will acquire a deep understanding of the challenges related to the problem and the stakeholders and challenges involved in potential solutions.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
The basis for grading will be the final presentations (50%, 30 minutes) as well as a written summary of the game, it’s underlying theoretical content, and a rulebook (50%, 12 pages).
Lektor(en):
Laura Edinger-Schons, Carmela Aprea
Beschreibung:
Attendance is mandatory at all seminar dates.
MAN 667 Social Impact Measurement (Seminar)
EN
Vorlesungs­typ:
Seminar
ECTS:
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
Participants will not only gain a deep understanding of how to develop a social impact logic for a social organization but will also experience the practical implementation of social impact measurement.
Lektor(en):
Laura Edinger-Schons, Manuel Reppmann
Beschreibung:
An increasing number of organizations ranging from non-profits to purpose-driven corporations apply methods to empirically capture their social impact. In this seminar, students will participate in a series of workshops on the topic of social impact measurement together with a group of social organizations from the Rhine-Neckar Region. To apply the acquired knowledge, students will help the social organizations to develop their impact logic and their impact measurement approach. Student teams will collect and analyse data to assess the impact of the social organizations empirically.
MAN 680 Challenges of Public and Nonprofit Management – Case Study Seminar (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungs­informationen:
No registration required.
Lektor(en):
Benedikt Englert
Beschreibung:
The course's syllabus can be found on our website: https://www.bwl.uni-mannheim.de/en/public-and-nonprofit-management/teaching/
MAN 690 Innovations­management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Karin Hoisl, Leo Schmallenbach
Beschreibung:
Note: On March 9, the lecture will be held in O145
MAN 691 Ausgewählte Aspekte des Verhaltens in Organisationen (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Karin Hoisl, Leo Schmallenbach
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MAN 770 Research Seminar (Seminar)
EN
Vorlesungs­typ:
Seminar
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Jan-Philipp Ahrens
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)

Area Marketing

CC 503 Empirische Methoden (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Beschreibung:

Theoretical foundations of empirical research. Statistical foundations of empirical research (key summary statistics, important theoretical probability distributions, methodology of hypothesis testing and key test statistics). Introduction to qualitative empirical research. Introduction to experimental empirical research. Introduction to survey-based empirical research. Introduction to empirical research based on secondary data.

The course also contains R Lab Sessions and an optional training in R via Data Camp.
MKT 520 Market Research (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Florian Kraus
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MKT 531 Marketing Theory (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Florian Stahl, Leonie Gehrmann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MKT 545 Customers, Markets and Firm Strategy (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
Registrierungs­informationen:
No registration required.
Lektor(en):
Florian Stahl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MKT 580 Digital Marketing Strategy (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Sabine Kuester
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MKT 614 Marketing Communication (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Florian Stahl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MKT 622 Country Manager (Block­veranstaltung)
EN
Vorlesungs­typ:
Block­veranstaltung
ECTS:
2.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Sabine Kuester
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MKT 661 Consumer Behavior (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
2.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
1
Registrierungs­informationen:
No registration required.
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
MKT 662 Interactive Marketing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Studenten können den Einsatz neuer Medien im Interactive Marketing erklären und erkennen die zentrale Rolle des Konsumenten dabei. Die Studenten sind darüber hinaus in der Lage, die verschiedenen Herausforderungen des Interactive Marketing zu verstehen und diese bei der Planung weiterer Marketingaktivitäten zu berücksichtigen.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Klausur (60 Min.)
Lektor(en):
Florian Stahl, Andreas Bayerl
Beschreibung:
Dieses Modul behandelt aktuelle Aspekte neuer Medien in Bezug auf Marketing­strategien. Der Kurs beleuchtet jüngste Er­kenntnisse des Interactive Marketing und zeigt unterschiedliche Instrumente auf, die einen Einfluss auf konsumentenseitige Wahrnehmung, Branding und CRM besitzen. Es werden verschiedene Business Modelle und integrierte Marketingkonzepte im Hinblick auf ihre unterschiedlichen Eigenschaften bzgl. des Web 1.0, 2.0 und 3.0 erläutert. Darüber hinaus werden Informations- und Transaktions­prozesse in den neuen Medien behandelt.
MKT 663 Branding and Brand Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Florian Stahl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)

Area Operations Management

CC 501 Decision Analysis (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Danja Sonntag
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
CC 501 Decision Analysis (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
Klausureinsicht HWS 19 – OPM 504 (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 503 Verkehrs­betriebs­lehre I – Landverkehr und Schifffahrt Klausur OPM 503 T2 (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 503 Verkehrs­betriebs­lehre I – Landverkehr und Schifffahrt (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Borislav Bjelicic
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 562 Business Analytics: Applications of Artificial Intelligence for Data-Driven Decision Making (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
4
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After this course, students are familiar with the fundamental concepts of different AI approaches. Students learn how to select suitable AI techniques to obtain insights from big data sets of real-world problems to make business decisions supported by the data. The students will develop programming skills that allow them to implement and apply AI approaches. Moreover, students are familiar with interfaces to libraries of AI approaches and how to tailor these implementations to problem-specific needs.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Individual assignments, group assignments, and presentations
Lektor(en):
Seyed Mohammad Zenouzzadeh
Beschreibung:
The increasing availability of data about customer behavior and operational processes calls for its systematic exploitation to improve decision-making in businesses. This course introduces descriptive, predictive, and prescriptive Artificial Intelligence (AI) approaches for different Operations Management problems. In particular, machine learning approaches for supervised and unsupervised learning are introduced. For example, Neural Networks are presented to predict and optimize the performance of operations systems based on data. Applications in the areas of maintenance, production management, and the control of automated guided vehicles are discussed in detail.
An introduction to the basics of programming with Python is provided. This is the basis for own applications and implementations of AI approaches by the students. Moreover, the students will leverage libraries of AI approaches. During the course, the students will work on several case studies and assignments (individually or in groups).
OPM 565 Integrierte Produkt­entwicklung (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungs­informationen:
Exchange students please register via e-mail to: opm565 bwl.uni-mannheim.de
Please state your matriculation number (student number) which you will receive after your arrival upon enrollment.
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 581 Service Operations Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Cornelia Schön-Peterson, Laura Oberle
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 601 Supply Chain Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Moritz Fleischmann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 601 Supply Chain Management – Klausur OPM 601 T2 (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 662 Business Analytics: Modeling and Optimization (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
6
Registrierungs­informationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lektor(en):
Raik Stolletz
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 682 Revenue Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lektor(en):
Cornelia Schön-Peterson
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog MMM | Universität Mannheim (uni-mannheim.de)
OPM 692 Advanced Procurement (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
No registration required.
Lernziel:
Participants will learn how to set up and manage sourcing projects while considering the broader strategic environment of the organization (competitive, functional, category, and supply base).
Lektor(en):
Christoph Bode
Beschreibung:
Increased levels of outsourcing make the selection of the right suppliers and the management the supply base more crucial than ever. Strategic sourcing focusses on all steps of the supplier selection process from a strategic perspective.
Building on basic knowledge of the operating model and strategic role of procurement, this module provides the theoretical background and the practical tools of sourcing from demand analysis all the way to business award decisions and the management of the ensuing buyer-supplier relations­hips. All major activities of pre-transaction (need specification/SoWs, supply market analysis, quotation management, negotiation, contracting) and post-transaction (purchase-to-pay process, expediting, conflicts) sourcing are covered. Special emphasis is put on advanced procurement approaches that aim at creating “value beyond cost” and on optimization levers both from a technical (e.g., product teardown analysis, cost modeling) and a commercial (e.g., current negotiation concepts, reverse auctions) perspective.
The module consists of regular lectures and exercise classes in which extended and short cases will be discussed. Guest speakers from industry will share their management and consulting experiences in procurement.