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Betriebswirtschaftslehre – Master (alle)
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Area Accounting and Taxation
ACC 510 Jahresabschluss (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
8.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lernziel:
Die Studierenden erlangen detailliertes Wissen bezüglich der Aktivierungs-, Passivierungs- und Bewertungsnormen nach handelsrechtlichen GoB. Die Studierenden sind in der Lage, die Bilanzierungsvorschriften darzustellen, aus bilanztheoretischer Sicht einzuordnen und kritisch zu würdigen. Außerdem können die Kursteilnehmer auch komplexere Bilanzierungssachverhalte durch Bezug zu kodifizierten Normen, der einschlägigen Rechtsprechung des Bundesfinanzhofs und einem breiten Literaturspektrum subsumieren und einer Lösung zuführen. Die vorgestellten Prinzipien werden zudem auch anhand von Fallstudien diskutiert und gewürdigt. Dabei erwerben die Studierenden durch das Erarbeiten und Präsentieren von Lösungen in Gruppenarbeit die Fähigkeit, Probleme zu identifizieren, zu analysieren und sie in strukturierter und verständlicher Form vorzustellen. Durch die Präsentation werden Kompetenzen wie Teamwork und Leadership gestärkt.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Bearbeitung und Präsentation einer Fallstudie (25%), Schriftliche Klausur (90 Minuten, 75%)
Lektor(en):
Jens Wüstemann, Michael Knoblauch
Beschreibung:
Nach einem Überblick über Begriff und System der Grundsätze ordnungsmäßiger Bilanzierung (GoB) werden zunächst die Aktivierungsnormen für den Jahresabschluss systematisch und beispielhaft erarbeitet. Dazu zählen insbesondere die Definition von (immateriellen) Vermögensgegenständen und deren Zurechnung, die Gewinnrealisierung sowie aktive Rechnungsabgrenzungsposten. Anschließend werden Passivierungsgrundsätze zum Verbindlichkeitsbegriff, Passivierungszeitpunkt und zu Drohverlustrückstellungen sowie passiven Rechnungsabgrenzungsposten diskutiert. Zuletzt werden die Bewertungsnormen mit einem Fokus auf die Anschaffungs- und Herstellungskosten, die Bewertung von Schulden, die Absetzung für Abnutzung und den Teilwert thematisiert.
ACC 540 Financial Statement Analysis & Equity Valuation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
8.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
The students should get an in-depth understanding of the approaches and methods available for analyzing financial statements, preparing pro-forma financial statements in financial modelling and their application for valuing equity, firms and assets. They should on the one hand understand both the theoretical constructs, assumptions, and limitations behind those concepts, but should, on the other hand, also be capable to implement them (computer-based) in practice. The student’s learning will be supplemented by the presentation of case-studies from valuation practice.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Case study presentation (25%) and written exam (90 minutes, 75%)
Lektor(en):
Sara S. H. Alsarghali, Holger Daske
Beschreibung:
This course teaches financial statement analysis in the context of equity valuation. The first part covers common tools of financial statements analyses (accounting analysis, ratio analysis, analysis of narratives) and the derivation of inputs into valuation models. Applying this knowledge, techniques for a consistent identification of free cash flows and abnormal earnings from integrated pro-forma financial statements (financial modelling and business planning) as well as the estimation of required rates of returns from capital market-based data are discussed. In the second part, methods for equity and asset valuation, in particular the cash-flow based DCF-models and the earnings-based abnormal earnings (AE) and earnings growth (AEG) models are covered. Finally, in the third part the course focuses on applications of fundamental analysis and valuation methods for equity investments and in Mergers & Acquisitions (M&A, purchase price allocation and the valuation of intangible assets).
ACC 620 Accounting for Financial Instruments & Financial Institutions (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
The course aims at developing the skills to understand, apply, analyze and critically evaluate accounting standards in the complex field of accounting for financial instruments and financial institutions. Students will get an in-depth understanding of the current IFRS accounting rules, in particular the comprehensive IFRS 9, and understand the underlying conceptual discussions surrounding their development. Overall, students will gain a deep and profound understanding of these advanced topics of financial accounting.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 minutes)
Lektor(en):
Holger Daske
Beschreibung:
The course addresses in-depth the accounting for financial instruments and by financial institutions under IFRS as well as related conceptual issues currently discussed by standard setters and bank regulators. It covers the definition of financial instruments, their classification, initial and subsequent measurement, impairment, derecognition, as well as their accounting in the context of hedging transactions. We also discuss relevant notes disclosures in banks’ financial statements and links to capital regulation.
ACC 626 Transaction Accounting (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lernziel:
Die Studierenden erhalten einen Überblick über die Rechnungslegung von Unternehmenstransaktionen und ein Verständnis der zentralen Problemfelder im Bereich M&A.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Schriftliche Klausur (45 Minuten)
Lektor(en):
Peter Wollmert, Silke Frankl
Beschreibung:
Zentrale Themen der Rechnungslegung von Unternehmenstransaktionen werden anhand von Fallstudien erarbeitet. Der Kurs richtet sich an Studierende, die bereits Grundkenntnisse im Bereich der Rechnungslegung und Unternehmenstransaktion besitzen und demnach eine Vertiefung des Wissens in diesem Bereich anstreben. Im Speziellen werden sechs Themen im Rahmen des Kurses behandelt: Definition der Rechnungslegung von Unternehmenstransaktionen, Ökonomische Motivation und Hintergründe von Unternehmenstransaktionen, Rechtliche Grundlagen von Unternehmenstransaktionen, Rechnungslegung von Unternehmenstransaktionen nach IFRS und Carve-out-Transaktionen und zuletzt die Besteuerung von Unternehmenstransaktionen.
ACC 632 Konzernrechnungslegungspraxis (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Die Studierenden lernen konkrete Praxisfragen zur und aktuelle Entwicklungen in der Konzernrechnungslegung kennen. Ziel ist, ein systematisches Verständnis der Konzernrechnungslegung zu entwickeln. Darüber hinaus lernen die Studierenden, verschiedene Rechnungslegungssysteme vergleichend zu beurteilen.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Schriftliche Klausur (45 Minuten) oder mündliche Prüfung
Lektor(en):
Peter Georg Oser
Beschreibung:
Die Veranstaltung ergänzt die Konzernrechnungslegung um praxisrelevante Fragestellungen. Eingangs erfolgt eine Darstellung und Diskussion der Rechnungslegung in Umwandlungsfällen, insbesondere der Verschmelzung, nach dem Umwandlungsrecht. Daran schließen sich ausgewählte Einzelfragen zur Kapitalkonsolidierung nach HGB / DRS / IFRS an, so z.B. die Berücksichtigung latenter Steuern im Rahmen der Kaufpreisallokation, des Goodwill Impairment Tests, der Kapitalkonsolidierung im mehrstufigen Konzern und der Kapitalkonsolidierung bei Kapitaländerungen beim Tochterunternehmen. Des Weiteren werden an Beispielen die einzelnen Phasen der Kapitalkonsolidierung, namentlich der Erst-, Folge-, Ent- und Übergangskonsolidierung erarbeitet. Ergänzt wird die Veranstaltung um besonders aktuelle Fragestellungen.
ACC 664 Case Studies on Value-based Risk Controlling and Management in Banking (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between January 30 – February 13, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Course participants will be able to differentiate between bank business models and know their main determinants. They will be able to interpret practice cases and understand the implications for risk controlling and management in banking. They will also be able to present their findings on selected practice cases.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Case study solution and presentation
Beschreibung:
In the first part, we will outline the characteristics of relevant capital markets participants with a special focus on credit institutions and their regulators. Accordingly, the specific business models of banks will be described and we will show how those models are reflected in a controlling and accounting perspective. In parallel we will look at their value and profit levers. Thereafter we will take a look at the concepts of bank capital (equity, economic capital, regulatory capital) and analyze them with regard to value based management. Thereby we will deepen the understanding of the relevant risks for banks, e.g. credit risk, market risk and liquidity risk.
For the second part, the students will prepare and present case studies. The cases are mainly related to the events of the recent financial market crisis and should sharpen the understanding of interdependencies in the context of how to measure and account for risks and how they can be proactively managed in an overall strategic context. Therefore, various case studies will be used.
ACC 664 Case Studies on Value-based Risk Controlling and Management in Banking (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between January 30 – February 13, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Course participants will be able to differentiate between bank business models and know their main determinants. They will be able to interpret practice cases and understand the implications for risk controlling and management in banking. They will also be able to present their findings on selected practice cases.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Case study solution and presentation
Beschreibung:
In the first part, we will outline the characteristics of relevant capital markets participants with a special focus on credit institutions and their regulators. Accordingly, the specific business models of banks will be described and we will show how those models are reflected in a controlling and accounting perspective. In parallel we will look at their value and profit levers. Thereafter we will take a look at the concepts of bank capital (equity, economic capital, regulatory capital) and analyze them with regard to value based management. Thereby we will deepen the understanding of the relevant risks for banks, e.g. credit risk, market risk and liquidity risk.
For the second part, the students will prepare and present case studies. The cases are mainly related to the events of the recent financial market crisis and should sharpen the understanding of interdependencies in the context of how to measure and account for risks and how they can be proactively managed in an overall strategic context. Therefore, various case studies will be used.
ACC 676 Case Studies on Consulting in Financial Services Firms (Blockveranstaltung)
DE
Vorlesungstyp:
Blockveranstaltung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lernziel:
Participants are able to discuss and solve complex problems of high practical relevance at the interface of capital markets, financial accounting and auditing. Students know the area of tension between academic case solutions and those related to practice and are able to develop solutions according to both aspects. The consulting report corresponds to standards required by the business practice and is academically founded.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written consulting report (50%) and in-class presentation (50%)
Lektor(en):
Gero Wiechens
Beschreibung:
In this course, offered jointly with KPMG, current topics from the frontier between financial accounting, consulting, risk management, regulatory law and capital markets with a focus on the financial services sector will be covered. The participants will form groups of three to four students and discuss problem areas of high practical relevance using both practice-oriented and academic approaches. Results will be summarized in a consulting report and presented in a final results presentation.
ACC 680 Disclosure Theory (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
Students are able to assess and discuss the setting, basic assumptions, and mechanisms of disclosure models. Furthermore, they are able to formulate and defend constructive criticism of disclosure models.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written Report (50%), Presentation (50%)
Lektor(en):
Dirk Simons, Qi Gao Fritz
Beschreibung:
The aim of this course is to provide students with an insight into analytical disclosure theory, one important stream of literature in accounting research. The overview provides insights what shapes firms’ reporting decisions.
TAX 521 Fallstudien zur Besteuerung der Unternehmen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lernziel:
- Die Teilnehmenden vertiefen Einzelnormen, welche im Rahmen der laufenden Besteuerung von Personen- und Kapitalgesellschaften in Bezug auf die Steuergestaltung besondere Bedeutung haben
- Die Teilnehmenden sollen lernen, wirtschaftliche Gestaltungen steuerlich zu optimieren
- Besonderes Gewicht der Veranstaltung liegt auf Unternehmensumstrukturierungen und dem Erarbeiten steuereffizienter Gestaltungen
Empfohlene Voraussetzungen:
Prüfungsleistung:
Schriftliche Klausur (45 Min.)
Lektor(en):
Richard Winter
Beschreibung:
- Steuerplanung bei Personengesellschaften,
- Steuerplanung bei Kapitalgesellschaften,
- Grunderwerbsteuer,
- Umwandlungen und Umstrukturierungen,
- Unternehmenskäufe.
TAX 630 International Business Taxation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students know the basics of international taxation (national tax law, double taxation conventions, primary and secondary EU law) and the causes of double taxation. Students understand the tax consequences of establishing domestic and foreign permanent establishments as well as domestic and foreign corporations. Students understand the impact of transfer pricing on the companies’ tax burden. Most notably, students are able to evaluate how multinational companies make use of internationally diverging tax burdens.
Empfohlene Voraussetzungen:
Prüfungsleistung:
70 % Written exam (90 min.), 30 % individual assignment and group presentation
Lektor(en):
Christoph Spengel, Daniel Klein
Beschreibung:
- Basics of international business taxation,
- taxation of inbound investments,
- taxation of outbound investments,
- transfer pricing,
- cross-border reorganizations.
TAX 661 Case Studies in International Tax Planning (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
- The Students learn how to apply their skills in basic taxation on practical cases
- The Students get a deeper insight into the basics of the most important areas in International Tax Planning and Tax Structuring
- The Students learn how to implement their theoretical Knowledge into practical Szenarios. Thereby special attention is paid to the Application of the Wording of Law – especially using inaccuracies in law
- The Students learn to develop International Tax Planning and Tax Structuring Ideas across different Types of Taxes
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (45 min.)
Lektor(en):
Daniel Klein
Beschreibung:
- International Tax Planning and Tax Structuring using Financing Companies in the case of Outbound Investment
- International Tax Planning and Tax Structuring using Financing Companies in the case of Inbound Investment
- International Tax Planning and Tax Structuring concerning the German „Zinsschranke“ (Thin-Cap-Rule) and other foreign Anti-Avoidance-Rules
- International Tax Planning and Tax Structuring especially considering the Reorganization Tax Act
- International Tax Planning and Tax Structuring especially considering Qualification Conflicts
Area Banking, Finance and Insurance
FIN 560 Risikomanagement von Versicherungsunternehmen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
8.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Lernziel:
Nach Absolvierung dieser Veranstaltung sind die Teilnehmer in der Lage, Versicherungsrisiken im Bereich der Schaden- und der Personenversicherung zu quantifizieren. Sie kennen die wesentlichen Elemente des risikopolitischen Instrumentariums (Prämien- und Tarifkalkulation, Solvabilität, versicherungstechnische Rückstellungen, Rückversicherung, risikoadjustiertes Performancemanagement) und sind in der Lage, die damit verbundenen grundlegenden Methoden anzuwenden.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min.)
Beschreibung:
The subject of the course is the management of risks, which insurance companies (in life as well as in non-life insurance) do cover within the scope of their insurance activities.
FIN 601 Bond Markets (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungsinformationen:
No registration required.
Lernziel:
After this course students are familiar with the theory and practice of bond market investments. They are acquainted with the valuation of various types of bonds, know tools to measure and manage the risk of bond portfolios and are able to devise and evaluate portfolio management strategies.
Empfohlene Voraussetzungen:
Prüfungsleistung:
written exam (closed book, 60 minutes)
Lektor(en):
Erik Theissen
Beschreibung:
This course provides an extensive coverage of bond markets. It discusses the characteristics of various types of bonds, their valuation, and the risk associated with bond investments. It further discusses bond portfolio management strategies.
FIN 603 Empirical Finance (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
10.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
The students will have a sound understanding of empirical methods and their underlying assumptions. The students will be able to choose appropriate methods for given empirical problems and apply them in an efficient way. The case studies enable the students to develop basic programming skills in Stata.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (45%; 60 min.), Case Studies (45%), Class Participation (10%)
Lektor(en):
Erik Theissen, Clemens Müller, Stefan Scharnowski
Beschreibung:
The course provides students with an understanding of important empirical methods and their application in finance. It covers topics in asset pricing, corporate finance, and market microstructure. Students will learn to perform empirical analysis using the software package Stata. The course enables students to plan and carry out empirical research in finance on their own and prepares for an empirical seminar or master thesis in the finance area. Part of the course consists of the practical application of the methods learned in the lecture to various case studies.
FIN 620 Behavioral Finance (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Behavioral finance applies scientific research on human and social cognitive and emotional biases. After completing this course, students will be able to better understand economic decisions and how they affect market prices and returns. They will know how behavioral findings are integrated with neo-classical theory.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min.)
Lektor(en):
Martin Weber
Beschreibung:
There is abundant evidence suggesting that the standard economic paradigm of rational investors does not adequately describe behavior in financial markets. Behavioral Finance examines how individuals' attitudes and behavior affect their financial decisions. This course reviews recent research on possible mispricing in financial markets due to the nature of psychological biases. Moreover the course deals with behavioral finance models explaining investor behavior or market anomalies when rational models provide no sufficient explanations. Topics will include among others overconfidence, prospect theory, heuristic driven biases and frame dependence.
FIN 640 Corporate Finance II (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
10.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After completing this course, students will be able to develop and evaluate strategic rationales for M&A transactions and their structure. They will be able to build valuation models using real world data and evaluate whether a particular transaction makes sense from an economic perspective. Students will be able to implement valuation models using Microsoft Excel, to understand the legal and institutional context of M&A transactions, to interpret scientific studies and make appropriate inferences from them for the M&A process.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Final exam (40%), case write-ups (45%), oral participation in case discussions (15%)
Lektor(en):
Ernst Maug, Marc Gabarro
Beschreibung:
The topic of this course is the restructuring of corporations through mergers, acquisitions and divestitures. The purpose of the lecture is to provide an understanding of restructuring processes and to provide an analytic framework to analyze the motivation of these activities and their individual merits. A special focus will be on the economic analysis of corporate strategy and the contractual structures of various types of transactions. We will also discuss valuation and cost of capital in an international context. The lecture will frequently draw on empirical studies, especially on event studies. Participants will be required to solve several case studies in groups of up to three students.
FIN 660 Quantitative Risk Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Nach Absolvierung der Veranstaltung sind die Studierenden in der Lage Marktrisiken und
Kreditrisiken geeignet zu quantifizieren. Sie sind mit der Definition und der Berechnung von
Value at Risk und Expected Shortfall vertraut und können Stärken und Schwächen dieser
Risikomaße diskutieren. Sie sind in der Lage Tailrisikomaße für Einzel-Finanzpositionen und
für Portfolios von Finanzinstrumenten zu berechnen, insb. auf Basis der Delta-Normal-
Methode. Sie verstehen die Struktur von Faktor- und Unternehmenswertmodellen und deren Anwendung zur Messung von Kreditrisiken.
Kreditrisiken geeignet zu quantifizieren. Sie sind mit der Definition und der Berechnung von
Value at Risk und Expected Shortfall vertraut und können Stärken und Schwächen dieser
Risikomaße diskutieren. Sie sind in der Lage Tailrisikomaße für Einzel-Finanzpositionen und
für Portfolios von Finanzinstrumenten zu berechnen, insb. auf Basis der Delta-Normal-
Methode. Sie verstehen die Struktur von Faktor- und Unternehmenswertmodellen und deren Anwendung zur Messung von Kreditrisiken.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Klausur (45 Minuten)
Lektor(en):
Markus Huggenberger
Beschreibung:
Gegenstand der Veranstaltung sind die Methoden eines quantitativen Managements von
Marktrisiken und Kreditrisiken. Im ersten Teil der Veranstaltung werden mit Value at Risk
und Expected Shortfall moderne Tailrisikomaße vorgestellt. Anschließend werden
spezifische Methoden zur Berechnung dieser Risikomaße im Marktrisikobereich eingeführt.
Darauffolgend werden ausgewählte Modelle zur Messung von Kreditrisiken behandelt. Im
letzten Teil der Veranstaltung werden Ansätze zur risikobasierten Ergebnissteuerung sowie
Methoden zur Kapitalallokation präsentiert.
Marktrisiken und Kreditrisiken. Im ersten Teil der Veranstaltung werden mit Value at Risk
und Expected Shortfall moderne Tailrisikomaße vorgestellt. Anschließend werden
spezifische Methoden zur Berechnung dieser Risikomaße im Marktrisikobereich eingeführt.
Darauffolgend werden ausgewählte Modelle zur Messung von Kreditrisiken behandelt. Im
letzten Teil der Veranstaltung werden Ansätze zur risikobasierten Ergebnissteuerung sowie
Methoden zur Kapitalallokation präsentiert.
FIN 682 International Asset Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
After the completion of this course, students will have gained a thorough understanding of the mutual fund industry. They will be familiar with the necessary tools to manage a mutual fund themselves, advise mutual fund investors, invest in mutual funds, and to work in the management of a mutual fund company.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written Exam (60 min)
Lektor(en):
Tatjana Puhan, Stefan Rünzi, Fabian Gamm
Beschreibung:
The core of this course deals with asset management for private investors in an international context. We will cover the structure of the delegated investment markets around the world with a focus on the U.S. and Europe. The focus will be on traditional mutual funds and related products. Besides the classical asset management theory, this course will place a great weight on the practical implementation of portfolio strategies and the problems that can arise. We will learn how to measure the performance of investment strategies and of fund managers. Furthermore, behavioral aspects (irrational behavior of mutual fund investors and managers) will be discussed.
FIN 684 Financial Institutions II (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
After completing this course, students will have a thorough understanding of the economic reasons for the existence of non-bank financial institutions. Students will understand the eco-system of non-bank financial institutions and their role in the global financial markets. Students will gain knowledge about what risks managers in non-bank financial institutions face and how they manage those risks. Students will also learn how non-bank financial institutions impact asset prices and financial market outcomes. Finally, students will learn about current approaches and proposals for regulating financial institutions.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (closed book, 60 Min.)
Lektor(en):
Oliver Spalt, Max Frederik Horn
Beschreibung:
This course provides an in-depth look at financial institutions and the role they play for financial markets today. The course will address questions such as: Which financial institutions exist? Why do they exist? What risks do they face? How do they manage those risks? How does the behavior of financial institutions impact financial markets and asset prices? How does their behavior impact the economy at large? How should we regulate financial institutions? The course Financial Institutions II will put emphasis on important non-bank financial institutions (e.g., pension funds, mutual funds, hedge funds etc.).
Area Information Systems
IS 510 Prozessmanagement (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After completing the class students should be able to recognize the significance of process management, designg and improve business processes by using particular techniques and tools, analyze the structure and behavior of dynamic objects in processes, understand how business processes can be supported with information technology, and control business processes from time, capacity, and cost perspectives.
Empfohlene Voraussetzungen:
Prüfungsleistung:
80% written exam (60 min.)
20% group assignment (mandatory)
20% group assignment (mandatory)
Lektor(en):
Armin Heinzl, Okan Aydingül
Beschreibung:
This lecture offers highly relevant concepts for modeling, analyzing, implementing, and controlling business processes with information and communication technology. Participants will be offered business knowledge as well as the methodological foundations from an information systems perspective to successfully design and manage business process.
IS 512 IT Management in the Digital Age (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
This course is designed for students who desire an insightful synopsis of IT management concepts and practices. After successfully completing the course, students should be able to evaluate and initiate strategic IT initiatives, to organize (govern) the IT function, to understand the role of the Chief Information Officer in order to lead this function, to analyze, design and direct outsourcing as well as offshoring initiatives, and to control the IT function from a top management and risk management perspective. IT management issues will be discussed from a planning, leadership, governance, sourcing and controlling perspective. Topics include:
- Business / IT Alignment and Strategic IT Planning
- Governance frameworks, IT (de-)centralization and the role of the CIO
- The IT sourcing decision, hybrid arrangements, and offshoring
- IT controlling and IT risk management
Prüfungsleistung:
100% written exam (60 min)
Lektor(en):
Armin Heinzl, Philipp Hoffmann, Deborah Mateja
Beschreibung:
Modern organizations are influenced and driven by information technology (IT) and information systems (IS) in various ways. As competition becomes borderless, organizations are forced to continually examine ways to operate more effectively and efficiently. Information technology and information systems are a crucial means of obtaining these goals in the digital Age. IT and IS are also key enablers of new products, services and processes. This course is designed for students who desire an insightful synopsis of IT management concepts and practices.
It is the objective of this course to offer profound insights into information systems and information technology management. Strategic and tactical issues are given more attention than operational aspects.
It is the objective of this course to offer profound insights into information systems and information technology management. Strategic and tactical issues are given more attention than operational aspects.
IS 513 Applied IT Management in the Digital Age (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
The lecture addresses key challenges that IT management is facing today and explains the capabilities and tools required to manage these challenges successfully. The concrete application of the lectured content will be explained using selected case studies. The lecture focuses on banking as one concrete industry example. The fundamental principles, however, can be applied across industries.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min., 80%), Case study (20%)
Lektor(en):
Philipp Hoffmann, Deborah Mateja, Nele Lüker
Beschreibung:
IT management today is challenged by fast technological change, new digital opportunities, growing cost pressure, and increasing business and regulatory requirements. IT management needs to ensure that IT functions become much more agile, flexible and efficient than ever before. For a state-of-the-art IT management a solid know-how regarding
In addition, it is expected that IT managers have a good understanding of the core business of their company (business/
- Intelligent demand management,
- Application and data architecture,
- IT infrastructure,
- Organization and workforce management,
- Business/
IT governance and lean IT processes, and - Sourcing and location setup incl. vendor and partner management
In addition, it is expected that IT managers have a good understanding of the core business of their company (business/
IS 514 Process Mining and Analytics (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
Lernziel:
After completing this course, you will be able to:
- Recognize the significance of process analytics and process mining
- Analyze process models and process logs with suitable methods and tools
- Know and apply the most important methods of process discovery and compliance checking
- Suggest data-based optimizations of process behavior
Empfohlene Voraussetzungen:
Prüfungsleistung:
80% written exam (60 min.)
20% group assignment (mandatory)
20% group assignment (mandatory)
Lektor(en):
Jana-Rebecca Rehse, Okan Aydingül
Beschreibung:
In this course, concepts and methods for process analytics and process mining are theoretically presented and practically applied. This includes methods for process mining (process discovery, conformance checking, process enhancement), methods for process analytics (semantic checks, process matching, etc.), and methods for data mining applied to process data (clustering, classification, anomaly detection, etc.).
The lectures will be accompanied by exercise sessions, where the concepts and methods will be practically applied using manual computations, standard process mining and data mining tools as well as light-weight programming. In addition, students will have to participate in a case study, where they will apply process mining methods in a practical business case.
The lectures will be accompanied by exercise sessions, where the concepts and methods will be practically applied using manual computations, standard process mining and data mining tools as well as light-weight programming. In addition, students will have to participate in a case study, where they will apply process mining methods in a practical business case.
IS 540 Management of Enterprise Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
The students will
- understand basic concepts and types of Enterprise Systems,
- understand key characteristics of software products (e.g. Enterprise Resource Planning, Business Intelligence or Collaboration) on which ES are built on,
- understand the ES lifecycle including a development, implementation, and post-implementation phase,
- get practical insights into the real-world ES.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Case Study and written exam (60 min.)
Lektor(en):
Hartmut Höhle
Beschreibung:
Enterprise Systems (ES) represent a specific category of information systems. They build on pre-packaged industry best practices embedded in standardized product software and target large‐scale integration of data and business processes across all company's functional areas and beyond company borderlines. Enterprise Systems strongly interplay with work practices of individual employees as well as organizational structures shaping and being shaped by individuals' behavior. The ES lifecycle involves various entities both external and internal to the company. As such, they impact multiple levels of a company, ranging from the individual employee to groups to the entire organization and even its associated network.
As critical as the ability to manage these ES is to most businesses, as challenging it is as well. This module is designed to provide a comprehensive insight into theoretical foundations, concepts, tools, and current practice of ES. The lecture is complemented with exercises and a case study. Students get the opportunity to collect hands-on experiences with commercial software products and analyze and propose solutions for a specific ES challenge. Thus, allowing them to build up first-hand experience with this important aspect for managing businesses successfully.
IS 540 Management of Enterprise Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
Lernziel:
The students will
- understand basic concepts and types of Enterprise Systems,
- understand key characteristics of software products (e.g. Enterprise Resource Planning, Business Intelligence or Collaboration) on which ES are built on,
- understand the ES lifecycle including a development, implementation, and post-implementation phase,
- get practical insights into the real-world ES.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Case Study and written exam (60 min.)
Beschreibung:
Enterprise Systems (ES) represent a specific category of information systems. They build on pre-packaged industry best practices embedded in standardized product software and target large‐scale integration of data and business processes across all company's functional areas and beyond company borderlines. Enterprise Systems strongly interplay with work practices of individual employees as well as organizational structures shaping and being shaped by individuals' behavior. The ES lifecycle involves various entities both external and internal to the company. As such, they impact multiple levels of a company, ranging from the individual employee to groups to the entire organization and even its associated network.
As critical as the ability to manage these ES is to most businesses, as challenging it is as well. This module is designed to provide a comprehensive insight into theoretical foundations, concepts, tools, and current practice of ES. The lecture is complemented with exercises and a case study. Students get the opportunity to collect hands-on experiences with commercial software products and analyze and propose solutions for a specific ES challenge. Thus, allowing them to build up first-hand experience with this important aspect for managing businesses successfully.
IS 541 Theories and Methods in Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After completing the course, students
- are able to prepare, plan, and execute own research endeavors (e.g., master thesis)
- understand the relevance of methods and theories in meaningful research
- know quality criteria and corresponding means to improve research designs
- have gained an overview of most common methods and theories in IS research
Empfohlene Voraussetzungen:
Prüfungsleistung:
30% presentation, 70% written term paper
Lektor(en):
Hartmut Höhle
Beschreibung:
This course provides students with an introduction to scientific research methods and theories in the field of information systems. Master students gain a broad overview of the strengths and weaknesses of different methods and theoretical perspectives. This overview prepares them for conducting own, bounded research projects (e.g., master theses) as a first step towards a scientific career. This course primarily targets students of the Mannheim Master in Business Research but is also open to students of the Mannheim Master in Management and the Master in Business Informatics.
In this course, students come to understand the importance of theory for organizing and cumulating knowledge as well as the importance of rigorous empirical methods to establish the validity of findings. The course covers publications in premier IS journals to exemplify and discuss procedures of qualitative, quantitative, and design-oriented research.
The course is taught in a seminar style, requiring students to prepare readings for discussions in class. Attendance in classroom sessions is mandatory. Students are required to prepare textbook chapters and selected readings on IS research in advance of the course. A list of required readings is distributed after registration. In addition, students are assigned contemporary articles published in IS journals that must be evaluated based on the topics covered in the course and presented during classroom sessions. Each student finally writes a term paper of four to five pages on an assigned topic.
In this course, students come to understand the importance of theory for organizing and cumulating knowledge as well as the importance of rigorous empirical methods to establish the validity of findings. The course covers publications in premier IS journals to exemplify and discuss procedures of qualitative, quantitative, and design-oriented research.
The course is taught in a seminar style, requiring students to prepare readings for discussions in class. Attendance in classroom sessions is mandatory. Students are required to prepare textbook chapters and selected readings on IS research in advance of the course. A list of required readings is distributed after registration. In addition, students are assigned contemporary articles published in IS journals that must be evaluated based on the topics covered in the course and presented during classroom sessions. Each student finally writes a term paper of four to five pages on an assigned topic.
IS 555 Computational Thinking II (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
4
Registrierungsinformationen:
No registration required.
Lernziel:
Computational Thinking II enables participants to understand topics in information systems which are relevant in our everyday life. The pervasiveness of information technology in our professional and private lives increases the need to understand how these systems work and how they can be used in a secure way.
Students in this module will learn about the following topics:
Students in this module will learn about the following topics:
- Security and Encryption
- Networking
- Cloud-, Grid-, and Edge-Computing
- Graphical User Interfaces and Web Applications
- Databases
- Internet of Things and Industry 4.0
Prüfungsleistung:
Written exam (45 min.)
Beschreibung:
This module focuses on advanced topics in information systems. Based on the introduction (IS 554) core concepts of information systems and current trends in information technology are discussed to provide a deeper understanding of the digital world.
IS 625 Pervasive Computing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
After this course, the students should know about
- Location and Context Aware Systems
- Context Management
- Localization, e.g. using GPS
- Sensor and Actuator systems, including Sensor Networks
- Smart tagging systems, e.g. using optical tags or RFID
- Adaptation and dynamic reconfiguration techniques
- System software for Pervasive Computing
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written (60 min.) or oral examination
Lektor(en):
Martin Breitbach
Beschreibung:
This module gives an overview on Pervasive Computing systems. These systems consist of dynamic collections of (possibly mobile and/
The module introduces systems, concepts and algorithms for Pervasive Computing, e.g. adaptation frameworks, context management, sensors and actuator networks.
The module introduces systems, concepts and algorithms for Pervasive Computing, e.g. adaptation frameworks, context management, sensors and actuator networks.
IS 629 Product Management and Product Design for Software (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students
- learn basic concepts and characteristics of software products and the associated software product lifecycle.
- understand the underlying mechanisms for a successful interplay between people, processes, and practices within product development.
- understand key concepts and methods required for fulfilling the product management and product design role.
- analyze and propose solutions for a given software product challenge along the entire lifecycle.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min., 60%) and Case Study (40 %)
Lektor(en):
Hartmut Höhle, Fareed Zandkarimi
Beschreibung:
More and more products, from consumer to business markets, show an ever increasing amount of software at their very heart. The ability to understand, design, and manage software-intense products has become of great importance to ensure sustainable success across all industries.
This module introduces key aspects of the entire software product lifecycle, ranging from product strategy and planning, to the actual product development and finally the post-development phase covering aspects such das the product launch and product support. Furthermore, the interplay between processes, people, and practices will be discussed and contemporary software development paradigms will be framed into this interplay. This course puts specific emphasize on the two roles of the product manager and the product designer (also: Usability / User Experience Professional) within software development. Following an interdisciplinary perspective, this course will introduce key concepts from the field of management, marketing and human computer interaction. The course contents will be put into a practical perspective by selected industry talks. Furthermore, as part of a case study, the students will be asked to analyze and propose solutions for a given software product development challenge leveraging the knowledge acquired within the lecture and industry talks.
This module introduces key aspects of the entire software product lifecycle, ranging from product strategy and planning, to the actual product development and finally the post-development phase covering aspects such das the product launch and product support. Furthermore, the interplay between processes, people, and practices will be discussed and contemporary software development paradigms will be framed into this interplay. This course puts specific emphasize on the two roles of the product manager and the product designer (also: Usability / User Experience Professional) within software development. Following an interdisciplinary perspective, this course will introduce key concepts from the field of management, marketing and human computer interaction. The course contents will be put into a practical perspective by selected industry talks. Furthermore, as part of a case study, the students will be asked to analyze and propose solutions for a given software product development challenge leveraging the knowledge acquired within the lecture and industry talks.
Area Management
CC 504 Corporate Social Responsibility (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
4
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
No registration required.
Lernziel:
The lecture sensitizes participants for the relevance of ethical questions in daily business. The imparted knowledge enables students to handle the prominent term “Corporate Social Responsibility” appropriately. In particular, students are able to define the scope and the limits of CSR with reasonable care. The imparted competencies allow students to structure and to handle ethical challenges in management.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min.)
Lektor(en):
Laura Edinger-Schons
Beschreibung:
The lecture deals with the topic of “Corporate Social Responsibility” (CSR). The focus is on the background of CSR and the relationship between profit generation and responsibility. For this purpose, theoretical foundations of CSR as well as practical CSR competencies are discussed. One of the central questions is how CSR can be managed under competitive pressure and recent developments such as digitization, disruption of business models, and globalization. Managerial challenges in the field of CSR management are illustrated by case studies.
MAN 632 Advanced Entrepreneurship (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
Please read Course Page & Syllabus
Lernziel:
By the end of this course students
- will have gained fundamental insights into both practical and theoretical perspectives on entrepreneurship
- have learned best practices and gained deep insights from top entrepreneurs
- will have built a solid entrepreneurial network to advance their own business and careers
- have gained knowledge on how investors look at new ventures
- will be acquainted with case study training and elements of problem-based learning (PBL)
- will have improved their case solving and presentation skills
- have a solid foundation e.g. for a seminar or master thesis at our chair – especially for the „Inside the Venture“ theses
- have improved their problem solving capabilities
Empfohlene Voraussetzungen:
Literatur:
Prüfungsleistung:
Written exam (60 min., 50%), Presentation (40%), Peer Evaluation (10%)
Lektor(en):
Michael Woywode, Thomas Friedrich Karl Hipp
Beschreibung:
Successful entrepreneurs pursue new business opportunities in a pioneering way. They significantly contribute to innovation, growth and employment generation. Meet top entrepreneurs who share their experience and insights in MAN 632 and explore their entrepreneurial challenges in real-life case studies.
The course takes a four-pronged approach:
The course takes a four-pronged approach:
- We bring distinguished entrepreneurs to class who share their insights, lessons learned and advice on how to build and grow a business from a Business-to-Consumer (B2C), Business-to-Business (B2B) and Corporate Entrepreneurship (CE) perspective.
- We work on real-life case studies with newly developed and most recent Mannheim Business School Cases. You will prepare your results and suggestions, present in Case Study Sessions and deepen your insights by discussing and reflecting your insights with the founders coming to class.
- We develop tools and concepts based on an underlying strategic perspective to grow the venture. We will address and connect the four focus areas of 1) Team, Culture and Communication, 2) Growth-Oriented Marketing and Strategy, 3) Financing Growth and Exit 4) Corporate Entrepreneurship & Corporate Venturing
- We will embark on a daylong field trip to PERI GmbH to explore corporate entrepreneurship in practice.
MAN 633 Entrepreneurial Spirit (Blockveranstaltung)
EN
Vorlesungstyp:
Blockveranstaltung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
Please read Course Page & Syllabus
Lernziel:
Students will learn tools to analyze and develop business models and how to tweak them towards growth. They solve real-life challenges in new ventures in a project format and learn first-hand what it is like to work in a startup by gaining real startup experience. By being (temporally) part of a startup team, they will acquire managerial skills and gain familiarity with problem solving in practice. Team work experience, profound presentation and consulting skills are also core learning outcomes of this class.
Empfohlene Voraussetzungen:
Literatur:
„Scaling Lean: Mastering the Key Metrics for Start-up Growth“ by Ash Maurya (available in University of Mannheim library and ifm library)
Prüfungsleistung:
20% Written exam (30 min., individual)
20% Mid-term presentation (team)
20% Final presentation (team)
40% Final managerial report (team)
20% Mid-term presentation (team)
20% Final presentation (team)
40% Final managerial report (team)
Lektor(en):
Thomas Friedrich Karl Hipp, Bettina Müller
Beschreibung:
You do not think inside the box and love working on challenging projects? Next to studying, you are eager to apply your knowledge in the real world and learn from startup teams on the project? You like new ideas and love their execution? You want to dive deeper into the anatomy of business models and get the unit economics right? Then you should opt for Entrepreneurial Spirit. The course is a new format to foster startup growth, entrepreneurial culture and to advance the startup ecosystem at and around the University of Mannheim. With their expertise, the students support the startups in improving their products, services and business models and help them to be more competitive. We will work with real companies in this course and you will actively contribute to their growth. Thus, high dedication, willingness to take over responsibilities and professionalism are a prerequisite. There are two tracks in MAN 633: One for students who have no startup project yet and one for students (individual or founding team) who work on their own advanced startup project.
MAN 633 helps to advance startups in our network by sending students teams as a task force (Inside the Venture Track) but also helps students with an advanced startup idea to reach their next milestones and gain support in a course format (Own Venture Track). For both tracks, the course starts with an initial educational full-day workshop. The initial workshop is the same for both tracks and provides hands-on tools to assess, structure and solve startup challenges. The workshop part is concluded with an exam (20%). Following this educational element, the students form interdisciplinary teams of 3–5 and solve challenges in real ventures. Experienced MCEI coaches will work closely with the student consulting teams to make sure that they are on track to maximize their learning experience while simultaneously permitting the teams to have as much fun as possible.
Inside the Venture Track (for students with no own startup)
Offers students who have no own startup but want to experience the startup world an excellent opportunity to work at eye-level with an experienced real-world startup team. The concept: Solving challenges of young companies with student approaches and on-site by student teams. Assisted by an experienced MCEI coach, the students carry out joint projects with the startup after a needs analysis. The startups are recruited via our extensive MCEI network. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report (40%).
Own Venture Track (for students who already work on their advanced startup project)
Further advance your own startup in class. Your performance appraisal will be according to milestones set at the beginning of class and you will receive continuous counseling by MCEI coaches. MAN 633 offers you the opportunity to recruit a student team from class to work on your startup’s challenges during the course just like in our “client companies” in the Inside the Venture Track. Please approach the instructors upon course registration to sort out whether your startup project is eligible for our Own Venture Track. This offer is for advanced startup projects only – you can start greenfield (i.e., at idea stage) in MAN 631. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report with continuous status updates (40%).
The direct integration of the students into the startups within the framework of the course enables a joint action-oriented learning experience on both sides. In addition, we strengthen the startup community, promote startup companies and potential startups, integrate startups directly into the university's offerings and support the transfer of knowledge and technology between the university and the economy
MAN 633 helps to advance startups in our network by sending students teams as a task force (Inside the Venture Track) but also helps students with an advanced startup idea to reach their next milestones and gain support in a course format (Own Venture Track). For both tracks, the course starts with an initial educational full-day workshop. The initial workshop is the same for both tracks and provides hands-on tools to assess, structure and solve startup challenges. The workshop part is concluded with an exam (20%). Following this educational element, the students form interdisciplinary teams of 3–5 and solve challenges in real ventures. Experienced MCEI coaches will work closely with the student consulting teams to make sure that they are on track to maximize their learning experience while simultaneously permitting the teams to have as much fun as possible.
Inside the Venture Track (for students with no own startup)
Offers students who have no own startup but want to experience the startup world an excellent opportunity to work at eye-level with an experienced real-world startup team. The concept: Solving challenges of young companies with student approaches and on-site by student teams. Assisted by an experienced MCEI coach, the students carry out joint projects with the startup after a needs analysis. The startups are recruited via our extensive MCEI network. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report (40%).
Own Venture Track (for students who already work on their advanced startup project)
Further advance your own startup in class. Your performance appraisal will be according to milestones set at the beginning of class and you will receive continuous counseling by MCEI coaches. MAN 633 offers you the opportunity to recruit a student team from class to work on your startup’s challenges during the course just like in our “client companies” in the Inside the Venture Track. Please approach the instructors upon course registration to sort out whether your startup project is eligible for our Own Venture Track. This offer is for advanced startup projects only – you can start greenfield (i.e., at idea stage) in MAN 631. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report with continuous status updates (40%).
The direct integration of the students into the startups within the framework of the course enables a joint action-oriented learning experience on both sides. In addition, we strengthen the startup community, promote startup companies and potential startups, integrate startups directly into the university's offerings and support the transfer of knowledge and technology between the university and the economy
MAN 636 International Entrepreneurship and Managing Change (Seminar)
EN
Vorlesungstyp:
Seminar
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Internalizing the factors which make for success in starting a business with an international market focus. Team-building to create new international business designs which confront either resource scarcity or high tech design challenges. Working with GEM comparisons of national competitiveness and considering which government policies and global business cycles are most conducive to helping entrepreneurs set up new ventures. Learning models of adapting to globalization project both from the developing to the developed countries as well as from the rich to the poor.
Empfohlene Voraussetzungen:
Prüfungsleistung:
One exam and one oral report (teamwork)
Beschreibung:
The course focuses on the knowledge and skills necessary for developing a new global business. `High tech’ and `low cost’, or frugal innovative start-ups are compared and contrasted taking business cycles, cultural contexts and levels of development into account. Models of managing international change are the basis.
MAN 647 Strategic and International Human Resource Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
By the end of the module, students will be able to:
- understand the impact of culture and national context on HRM,
- analyze differences in international HRM systems,
- design basic HRM practices in international organizations,
- align HRM practices with regards to their horizontal and vertical fit,
- comprehend the processes translating HRM systems into organization’s performance, and
- consider contextual factors’ impact on the alignment of HRM systems.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written examination (60 min.): 75%, Coursework: 25%
Lektor(en):
Torsten Biemann
Beschreibung:
This course is intended to expand students’ knowledge on basic human resource management (HRM) processes and instruments by adding an international and a strategic dimension. In the first part of the module (international dimension), we examine the impact of national context on HRM and discuss basic HRM functions in international organizations. Topics include international recruiting and selection, training and development, compensation, and employee relations.
In the second part of the module (strategic dimension), we focus on the dynamics of HRM systems. Various approaches of how singular HRM practices conceptually and empirically form bundles are considered. We review how HRM practices can be aligned with respect to other HR practices (horizontal fit) as well as organizations’ objectives (vertical fit) to form HRM systems that help improve organizations’ performance.
In the second part of the module (strategic dimension), we focus on the dynamics of HRM systems. Various approaches of how singular HRM practices conceptually and empirically form bundles are considered. We review how HRM practices can be aligned with respect to other HR practices (horizontal fit) as well as organizations’ objectives (vertical fit) to form HRM systems that help improve organizations’ performance.
MAN 648 Incentives and Performance (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
By the end of the module, students:
- will be able to select and implement appropriate performance measures,
- are familiar with formal performance appraisals,
- understand the link between pay and performance,
- are able to analyze the effectiveness of incentives both theoretically and empirically, and
- are able to design performance management systems.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written examination (60 min.): 75%, Coursework: 25%
Lektor(en):
Torsten Biemann
Beschreibung:
In this course, we study performance management and analyze the link between incentives and individual’s performance in organizations. Based on the performance management process, the course covers performance measurement and monitoring, key performance management tools, and implementation of performance management systems targeted at employees in organizations. Furthermore, the course investigates the role of incentives in organizations, both theoretically and empirically from a psychological and economic perspective.
MAN 654 Corporate Restructuring (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Students will
- acquire and demonstrate expert knowledge in the specific subject area of corporate restructuring.
- be able to apply and critically reflect upon contemporary theories, models and tools utilized in restructuring research, and practice
- be able to identify key issues, derive appropriate solutions when analyzing business cases, and have a good understanding of their impact on restructuring success.
- be able to design and deliver professional and effective oral presentations of their business case analyses.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min., 75%) and presentations in exercise classes (25 %); attendance required
Lektor(en):
Matthias Brauer
Beschreibung:
This course exposes students to a broad range of strategic and financial restructuring techniques (e.g., equity carveouts, spin-offs, leveraged buyouts) that can be applied to improve business performance. We will engage in an analysis of the rationale underlying specific corporate restructuring transactions, the process of executing these transactions, and their effects on the welfare of managers, stockholders and other corporate stakeholders. Current business cases and guest speakers representing the different parties involved in corporate restructuring (e.g., investment bankers, consultants, business unit managers, employees) will help illustrate how various corporate restructuring approaches may be applied in business practice to increase firm value.
MAN 655 Corporate Strategy: Managing Business Groups (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Students will acquire and demonstrate expert knowledge in the specific subject area of corporate strategy (i.e. about the challenges and value creation opportunities faced by corporate centers of MNCs).
Students will be able to apply and critically reflect upon contemporary theories, models and tools utilized in strategy research and practice (i.e. the repertoire of analytical tools applied by corporate centers to fulfill their “parenting” role).
When analyzing fictitious or real-life business cases, students will be able to identify key issues, derive appropriate solutions, and have good understanding of their impact on strategic decision outcomes.
Students will be able to apply and critically reflect upon contemporary theories, models and tools utilized in strategy research and practice (i.e. the repertoire of analytical tools applied by corporate centers to fulfill their “parenting” role).
When analyzing fictitious or real-life business cases, students will be able to identify key issues, derive appropriate solutions, and have good understanding of their impact on strategic decision outcomes.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 minutes)
Lektor(en):
Matthias Brauer, Brigitte Wecker
Beschreibung:
In this course, we will critically reflect upon the role of corporate centers of multinational companies (MNCs). A particular emphasis will be placed on the challenges faced by corporate centers and their opportunities for value creation in their quest to turn a conglomerate discount into a conglomerate premium.
MAN 660 CSR Video-Dokumentation (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
In this module, students will independently work on, elaborate, and present issues regarding the challenges and limits of Corporate Social Responsibility (CSR). The course places special emphasis on the effective communication of insights using appropriate media.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Creating a video documentary that will be graded
Lektor(en):
Laura Edinger-Schons
Beschreibung:
This module takes an in-depth perspective on specific aspects of Corporate Social Responsibility (CSR). Through the dialogue with relevant organizations and interview partners, groups of students will work on questions related to practice. By employing qualitative research techniques, they will thereby advance the current discussion regarding CSR. The students will present their insights by creating video documentaries, which will be shown and discussed in class and will be the basis for grading. The class will not meet weekly but for a small number of extended sessions.
MAN 664 Sustainability Games (Seminar)
EN
Vorlesungstyp:
Seminar
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
In the seminar, students will focus on one specific topic related to sustainable development. By designing a game on this topic, students will gain comprehensive knowledge on the topic and sustainable development in general. In the interactive course format, they will acquire a deep understanding of the challenges related to the problem and the stakeholders and challenges involved in potential solutions.
Empfohlene Voraussetzungen:
Prüfungsleistung:
The basis for grading will be the final presentations (50%, 30 minutes) as well as a written summary of the game, it’s underlying theoretical content, and a rulebook (50%, 12 pages).
Lektor(en):
Laura Edinger-Schons, Carmela Aprea
Beschreibung:
The idea of this interactive seminar is that students work in teams of 4–5 to develop a game (either a board game or a digital game, depending on skills and preferences) which has the goal to convey knowledge about a topic related to sustainability as defined in the United Nations Sustainable Development Goals. For instance, a game could be inspired by a well-known existing game but apply the game’s mechanism to a topic like the climate crisis, poverty, or financial illiteracy. The seminar will comprise of four blocked sessions. During the first session, i.e., the kick-off, the lecturers will provide some introductory guidance. Subsequently, design thinking methods will be used to guide the student teams through the game development process. The remainder of the first day will be dedicated to ideation. During the second session, teams will have the possibility to reframe their ideas and develop first prototypes (e.g., mock-ups of the games). On the third day, the prototypes will be used for test games and teams will receive feedback from the whole group which they can use to craft their ideas further. Finally, the student teams will present their game concepts on the fourth day of final presentations. The games will be made available as a resource for educational institutions and other stakeholders interested in using them for non-commercial educational purposes.
MAN 667 Social Impact Measurement (Seminar)
EN
Vorlesungstyp:
Seminar
ECTS:
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Lernziel:
Participants will not only gain a deep understanding of how to develop a social impact logic for a social organization but will also experience the practical implementation of social impact measurement.
Prüfungsleistung:
The basis for grading will be a written impact report (12 pages).
Lektor(en):
Laura Edinger-Schons, Manuel Reppmann
Beschreibung:
An increasing number of organizations ranging from non-profits to purpose-driven corporations apply methods to empirically capture their social impact. In this seminar, students will participate in a series of workshops on the topic of social impact measurement together with a group of social organizations from the Rhine-Neckar Region. To apply the acquired knowledge, students will help the social organizations to develop their impact logic and their impact measurement approach. Student teams will collect and analyse data to assess the impact of the social organizations empirically.
MAN 680 Challenges of Public and Nonprofit Management – Case Study Seminar (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
3
Registrierungsinformationen:
No registration required.
Lernziel:
By the end of the module students will be able to
• explain the particularities of public and nonprofit management,
• apply general management methods in the public and nonprofit sector,
• evaluate the development of specific concepts for public and nonprofit organizations,
• discuss hypotheses and findings in the field of public and nonprofit management, and
• critically analyze scientific papers.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
• explain the particularities of public and nonprofit management,
• apply general management methods in the public and nonprofit sector,
• evaluate the development of specific concepts for public and nonprofit organizations,
• discuss hypotheses and findings in the field of public and nonprofit management, and
• critically analyze scientific papers.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Presentation (40%) and written seminar work (60%)
Lektor(en):
Benedikt Englert
Beschreibung:
World-wide public and nonprofit organizations make an important contribution to society. In order to face the increasing economization and globalization in the public and nonprofit sector, organizations need to professionalize. Combined with the public and nonprofit-specific organizational purpose, these tendencies pose particular challenges to public and nonprofit management. These will be highlighted by analyzing scientific papers and by discussing practical cases and project work.
MAN 690 Innovationsmanagement (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
The aim of the lectures on innovation management is to provide the students with central concepts from the area of innovation management and findings from theoretical and empirical research into innovation. Students should also learn to apply findings from theoretical and empirical research into innovation in order to analyze and to solve innovation management-related problems. In particular, they should develop the core competences needed to manage innovation from its early stages to the introduction of products or services in the market and the strategic positioning of the firm within its industry.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min., 100%)
Lektor(en):
Karin Hoisl, Leo Schmallenbach
Beschreibung:
The lecture “Innovation Management“ provides an overview of theoretical foundations and fundamental conceptions in the field of innovation management. The lecture further analyses innovative activity at the industry as well as at the firm level. In particular, determinants that affect the development and the spread of innovations will be scrutinized. At the industry level, special emphasis will be put on the prediction of market development and future trends. At the firm level, the development of innovation strategies and alternative implementations of innovation processes will be covered. Core topics are, for instance, a business venture's incentive systems, organizational structures that are supposed to foster innovative activity, collaboration in innovation processes, commercialization strategies, and the design of internal interfaces between different departments.
MAN 691 Ausgewählte Aspekte des Verhaltens in Organisationen (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
This course helps students develop a conceptual understanding of organizational behavior to analyze, understand, and manage human behavior in organizations to improve organizational efficiency and effectiveness.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 Min.)
Lektor(en):
Karin Hoisl, Leo Schmallenbach
Beschreibung:
Organizational behavior is defined as the systematic study and application of knowledge about how individuals and groups act within the organizations where they work. The lecture presents essential theories and concepts explaining how individual and group behavior shape the internal dynamics of organizations. The course deals with factors that facilitate or hinder effective behavior. Topics include communication, motivation, individual skills, abilities, and emotions, group dynamics, leadership, power, organizational culture and organizational design.
MAN 770 Research Seminar (Seminar)
EN
Vorlesungstyp:
Seminar
ECTS:
6
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
The students will to apply statistical software (STATA) and will be familiarized to work with the empirical research databases such as Worldscope, Datastream, CRSP, WRDS, Amadeus or Compustat. Moreover, the course teaches the students to understand and apply methods in line with the current state of research and provides access to current research topics in the area of empirical family business and entrepreneurship research.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Participation, oral presentation, written (empirical) assignment
Lektor(en):
Jan-Philipp Ahrens
Beschreibung:
The aim of this seminar is to prepare students for writing an empirical master-thesis in family business & entrepreneurship research. The content of this seminar allows students to get an overview regarding current research questions in the area of empirical family business research and entrepreneurship and to work in-depth on one the topics of this research realm. The content focus within the area of empirical family business research and entrepreneurship research may take varying forms depending on the semester – see the syllabus for the focus of the current semester. Regarding methods the students will be familiarized with the fundamental econometric methods which area applied in the area of empirical family business & entrepreneurship research.
Area Marketing
CC 503 Empirische Methoden (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
- Participants understand the epistemological possibilities and limitations of empirical research in the domain of business administration.
- Participants are capable of describing a dataset using appropriate summary statistics and test simple hypotheses about the structure of the data.
- Participants know the general approach to conducting qualitative studies, experimental studies, survey-based studies, and studies based on secondary data.
- Participants understand fundamental methods for analyzing causal relationships (particularly ANOVA and analysis of regression). They can correctly interpret results from these methods.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min.)
Beschreibung:
Theoretical foundations of empirical research. Statistical foundations of empirical research (key summary statistics, important theoretical probability distributions, hypothesis testing methodology, and key test statistics). Introduction to qualitative empirical research. Introduction to experimental empirical research. Introduction to survey-based empirical research. Introduction to empirical research based on secondary data.
MKT 520 Market Research (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Participants gain a sound knowledge of how market research projects are conducted and are able to critically evaluate market research projects. Especially, students will have an understanding of the data analysis methods used in market research and how these are applied by means of statistical software. The students are familiar with the strengths and weaknesses of the presented methods and know their fields of application within market research projects.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min.)
Lektor(en):
Florian Kraus
Beschreibung:
This module gives an overview of the market research process and deals with methods for data analysis and interpretation. The emphasis is on multivariate methods of data analysis. In presenting those analytical methods, a special focus is on discussing strengths and weaknesses of different methods and on possible fields of application in market research projects. Moreover, the application of different methods by means of common statistical software packages will be demonstrated.
MKT 531 Marketing Theory (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students develop an understanding of important theories in marketing and its relevance within business administration. More precisely, they will be able to critically discuss and apply models and theories of consumer behavior, such as prospect theory and mental accounting. They will further know about the foundations of social psychology, including feeling-as-information theory, attachment theory, attribution theory of motivation, and cognitive dissonance theory. Based on these foundations, they will be able to reflect on consumer perception as well as on concepts of consumer learning, memory, motivation, and attitudes, which altogether imply on consumer decision processes. In addition to their knowledge on marketing theory, they will be able to assess various frameworks and tools in this regard, e.g., marketing mix strategies and market analysis as well as segmentation.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min.)
Lektor(en):
Florian Stahl, Leonie Antonia Gehrmann
Beschreibung:
Marketing begins and ends with the consumer – from understanding consumer preferences and needs to providing consumer satisfaction. Thus, a clear understanding of consumers is critical in successfully managing the marketing function in any organization. This module examines the nature of consumer behavior and consumer decision process. The effects of psychological influences (such as learning, motives, perception, and beliefs and attitudes) on consumer behavior and decision making are discussed. Understanding consumers' behavior and the irrationality of the human decision-making process is key to developing winning marketing strategies for advertising, branding, pricing or promotions.
MKT 545 Customers, Markets and Firm Strategy (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
Registrierungsinformationen:
No registration required.
Lernziel:
By the end of the module students are able to execute industry analyses and develop competitive strategies. In particular, students will have a deep understanding of identifying customers’ preferences, needs and willingness-to-pay. Taking this understanding of consumer into account, students are able to analyze the principles and foundations of business strategies from the interrelationship of product demand, market environments and firms’ characteristics. Moreover, students are capable of executing industry analyses, uncovering durable economic principles that are applicable to different strategic situations. That means, course participants gain a profound understanding of how firms compete and organize themselves and how firms have to make good strategic marketing decisions.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min.)
Lektor(en):
Florian Stahl
Beschreibung:
This module provides new and articulate strategy concepts, analytical frameworks, and hands-on tools for students to execute industry analyses and develop competitive strategies. Building on consumer behavior, customer analytics, industry analyses and strategy foundations, it helps analyze the competitive behavior of firms (including pricing, market positioning, product development, expansion, entry and deterrence) under various economic conditions of industry structure.
MKT 580 Digital Marketing Strategy (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
The course will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities offered by digital technologies for achieving business and marketing goals. The emphasis of this course is on understanding what various digital platforms and tools offer to companies, how to build digital marketing strategies in order to have a solid foundation from which to evaluate opportunities in the digital economy.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written Exam (60 minutes) 60 %,
Presentation 40 %
Presentation 40 %
Lektor(en):
Sabine Kuester
Beschreibung:
Businesses worldwide have been facing a fundamental change in the ways in which customers and companies interact with each other. Customers are more socially connected than ever, they expect more from companies and brands, and information reaches them faster than ever before. At the same time, companies develop digital business models. One apparent development is the rise of platform business models. Thus, the rise of digital technologies has fundamentally changed the way companies craft marketing strategies and how marketing creates, communicates, and delivers value to customers. The overarching goal of this course is to establish a perspective on the digital marketing strategies companies can employ to occupy a sustainable position in the age of social, digital, and mobile for both pipeline and platform businesses.
MKT 614 Marketing Communication (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students are able to develop a marketing communications program, which requires an understanding of the overall marketing process, customer behavior, communications theory, and how to set goals, objectives and budgets.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min.)
Lektor(en):
Florian Stahl
Beschreibung:
This module is designed to introduce students into the field of marketing communications and communication management. The emphasis will be on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization. Attention will be given to the various marketing communication tools used in contemporary marketing including advertising, direct marketing, the Internet and social media. Moreover, the process by which integrated marketing communications programs are planned, developed and executed as well as the various factors and considerations that influence this process are examined.
MKT 622 Country Manager (Blockveranstaltung)
EN
Vorlesungstyp:
Blockveranstaltung
ECTS:
2.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Students will be able to apply their theoretical and conceptual knowledge of marketing strategy and international marketing in a hands-on application exercise. Students can sharpen their strategy formulation skills and learn about market dynamics. Students will experience the challenges pertaining to international marketing by playing the role of a category manager for a major consumer products company. The course focuses on the computer simulation Country Manager.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Simulation result: 50%, strategy outline: 25%, final report: 25%
Only one examination date per semester!
Only one examination date per semester!
Lektor(en):
Sabine Kuester
Beschreibung:
The module is designed for students who expect to undertake international marketing assignments, work for global corporations or help smaller companies to expand globally. The course portrays opportunities and competitive challenges in regional market settings and pays special attention to the issue of standardization versus adaptation of marketing programs.
MKT 661 Consumer Behavior (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
2.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
1
Registrierungsinformationen:
No registration required.
Lernziel:
Students understand the key aspects of consumer behavior with specific application to marketing communication and retailing. They will be able to apply and adapt their knowledge to develop strategies and tactics for both areas.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (45 min.)
Beschreibung:
The course examines the key aspects of consumer behavior. It defines consumer behavior as the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units. Based on this definition important implications for retailing are explored.
Starting from the Elaboration Likelihood Model, we distinguish between the central and peripheral route of information processing and discuss topics such as decision making and store choice (both high and low involvement).
Starting from the Elaboration Likelihood Model, we distinguish between the central and peripheral route of information processing and discuss topics such as decision making and store choice (both high and low involvement).
MKT 662 Interactive Marketing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Studenten können den Einsatz neuer Medien im Interactive Marketing erklären und erkennen die zentrale Rolle des Konsumenten dabei. Die Studenten sind darüber hinaus in der Lage, die verschiedenen Herausforderungen des Interactive Marketing zu verstehen und diese bei der Planung weiterer Marketingaktivitäten zu berücksichtigen.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Schriftliche Klausur (60 Min.)
Lektor(en):
Florian Stahl, Andreas Bayerl
Beschreibung:
Dieses Modul behandelt aktuelle Aspekte neuer Medien in Bezug auf Marketingstrategien. Der Kurs beleuchtet jüngste Erkenntnisse des Interactive Marketing und zeigt unterschiedliche Instrumente auf, die einen Einfluss auf konsumentenseitige Wahrnehmung, Branding und CRM besitzen. Es werden verschiedene Business Modelle und integrierte Marketingkonzepte im Hinblick auf ihre unterschiedlichen Eigenschaften bzgl. des Web 1.0, 2.0 und 3.0 erläutert. Darüber hinaus werden Informations- und Transaktionsprozesse in den neuen Medien behandelt.
MKT 663 Branding and Brand Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students are able to understand and discuss the importance of branding, brand equity and brand strategies within marketing.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (60 min.)
Lektor(en):
Florian Stahl
Beschreibung:
Although brand names represent one of the most valuable (intangible) assets for a firm, creating and nurturing a strong brand poses considerable challenges. Branding is therefore a critical management task that has both strategic and tactical elements. The concept of brand equity can provide managers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. Brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity.
The aim of this module is to introduce students to proven techniques and frameworks for assessing and formulating branding strategies and tactics that improve the long-term profitability of brand names. This course revolves around understanding how to develop effective branding strategies, while keeping in mind economic and psychological factors of branding.
The aim of this module is to introduce students to proven techniques and frameworks for assessing and formulating branding strategies and tactics that improve the long-term profitability of brand names. This course revolves around understanding how to develop effective branding strategies, while keeping in mind economic and psychological factors of branding.
Area Operations Management
CC 501 Decision Analysis (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
After completing the course students will know about rational decision processes, and how to structure and visualize decision problems. They will be able to use decision analysis techniques at an easy level to deal with multiple objectives, risk, intertemporal outcomes and incomplete information. Moreover, they will know about typical behavioral findings that conflict with the prescriptive methods.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min.)
Lektor(en):
Danja Sonntag
Beschreibung:
In this course we discuss methods and concepts that were developed to support and improve rational decision making in various areas of application. We will cover decisions under certainty and risk (EUT), decisions with single and multiple objectives, and decisions given incomplete information about probabilities or preferences. The course also covers descriptive decision theories such as Prospect Theory. An introduction into probability calculus including Bayes Theorem will be given. We will also discuss various visualization techniques such as influence diagrams and decision trees.
CC 501 Decision Analysis (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
Lernziel:
After completing the course students will know about rational decision processes, and how to structure and visualize decision problems. They will be able to use decision analysis techniques at an easy level to deal with multiple objectives, risk, intertemporal outcomes and incomplete information. Moreover, they will know about typical behavioral findings that conflict with the prescriptive methods.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min.)
Beschreibung:
In this course we discuss methods and concepts that were developed to support and improve rational decision making in various areas of application. We will cover decisions under certainty and risk (EUT), decisions with single and multiple objectives, and decisions given incomplete information about probabilities or preferences. The course also covers descriptive decision theories such as Prospect Theory. An introduction into probability calculus including Bayes Theorem will be given. We will also discuss various visualization techniques such as influence diagrams and decision trees.
Klausureinsicht HWS 19 – OPM 504 (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
Lernziel:
Students will understand the dynamics and interdependencies of the markets for land transport, maritime shipping, and inland navigation. The students will also understand the role of transport for the globalization of the world’s economy and for the supply chain management.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (45 min.)
Beschreibung:
This lecture gives an overview about market developments in road and rail transport, inland and maritime shipping. Part of this is the overview of present and future transportation technologies. General business developments in the shipping, trucking, and railway industries are discussed as well as individual strategies of companies active in these transportation sectors. Another focus is laid on the developments of transportation policy, which is still an important framework for the business activities of transportation companies. As traffic infrastructure is a key factor for the performance of transportation services, the possibilities for an optimization of the use of the existing traffic infrastructure are discussed. Attention is not only given to the developments in Germany, but also to the developments in Europe and other world regions.
OPM 503 Verkehrsbetriebslehre I – Landverkehr und Schifffahrt
Klausur OPM 503 T2 (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Lernziel:
Students will understand the dynamics and interdependencies of the markets for land transport, maritime shipping, and inland navigation. The students will also understand the role of transport for the globalization of the world’s economy and for the supply chain management.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (45 min.)
Beschreibung:
This lecture gives an overview about market developments in road and rail transport, inland and maritime shipping. Part of this is the overview of present and future transportation technologies. General business developments in the shipping, trucking, and railway industries are discussed as well as individual strategies of companies active in these transportation sectors. Another focus is laid on the developments of transportation policy, which is still an important framework for the business activities of transportation companies. As traffic infrastructure is a key factor for the performance of transportation services, the possibilities for an optimization of the use of the existing traffic infrastructure are discussed. Attention is not only given to the developments in Germany, but also to the developments in Europe and other world regions.
OPM 503 Verkehrsbetriebslehre I – Landverkehr und Schifffahrt (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students will understand the dynamics and interdependencies of the markets for land transport, maritime shipping, and inland navigation. The students will also understand the role of transport for the globalization of the world’s economy and for the supply chain management.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (45 min.)
Lektor(en):
Borislav Bjelicic
Beschreibung:
This lecture gives an overview about market developments in road and rail transport, inland and maritime shipping. Part of this is the overview of present and future transportation technologies. General business developments in the shipping, trucking, and railway industries are discussed as well as individual strategies of companies active in these transportation sectors. Another focus is laid on the developments of transportation policy, which is still an important framework for the business activities of transportation companies. As traffic infrastructure is a key factor for the performance of transportation services, the possibilities for an optimization of the use of the existing traffic infrastructure are discussed. Attention is not only given to the developments in Germany, but also to the developments in Europe and other world regions.
OPM 562 Business Analytics: Applications of Artificial Intelligence for Data-Driven Decision Making (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
4
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
After this course, students are familiar with the fundamental concepts of different AI approaches. Students learn how to select suitable AI techniques to obtain insights from big data sets of real-world problems to make business decisions supported by the data. The students will develop programming skills that allow them to implement and apply AI approaches. Moreover, students are familiar with interfaces to libraries of AI approaches and how to tailor these implementations to problem-specific needs.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Individual assignments, group assignments, and presentations
Lektor(en):
Seyed Mohammad Zenouzzadeh
Beschreibung:
The increasing availability of data about customer behavior and operational processes calls for its systematic exploitation to improve decision-making in businesses. This course introduces descriptive, predictive, and prescriptive Artificial Intelligence (AI) approaches for different Operations Management problems. In particular, machine learning approaches for supervised and unsupervised learning are introduced. For example, Neural Networks are presented to predict and optimize the performance of operations systems based on data. Applications in the areas of maintenance, production management, and the control of automated guided vehicles are discussed in detail.
An introduction to the basics of programming with Python is provided. This is the basis for own applications and implementations of AI approaches by the students. Moreover, the students will leverage libraries of AI approaches. During the course, the students will work on several case studies and assignments (individually or in groups).
An introduction to the basics of programming with Python is provided. This is the basis for own applications and implementations of AI approaches by the students. Moreover, the students will leverage libraries of AI approaches. During the course, the students will work on several case studies and assignments (individually or in groups).
OPM 565 Integrierte Produktentwicklung (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
4.0 (Modul/
Kurs geeignet für:
Kurssprache:
deutsch
SWS:
2
Registrierungsinformationen:
Exchange students please register via e-mail to: opm565bwl.uni-mannheim.de
Please state your matriculation number (student number) which you will receive after your arrival upon enrollment.
Please state your matriculation number (student number) which you will receive after your arrival upon enrollment.
Lernziel:
Studierende sind in der Lage
- unterschiedliche aber miteinander vernetzte Sichten auf ein Produkt verstehen und anwenden können,
- Strategien, Methoden, Vorgehensweisen und Werkzeuge der Produktentwicklung kennen und anwenden können,
- gegenseitige Beeinflussungen der unterschiedlichen Strategien, Methoden, Vorgehensweisen und Werkzeuge in der Produktentwicklung verstehen und synergetisch nutzen können,
- integrierte Verfahren der Wirtschaftlichkeitsberechnung kennenlernen und auf beliebige Fragestellungen der Produktentwicklung anwenden können.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Mündliche oder schriftliche Prüfung (60 Min., 60%) und Gruppenpräsentation (40%)
Beschreibung:
- Einführung in die Produktentwicklung
- Methodische Grundlagen
- Integrierte Produktentwicklung (IPE) und Integrated Design Engineering (IDE)
- Prozess- und Projektmanagement
- Management des Produktlebenszyklusses (PLM)
- Produktintegration im IDE
- Einführung in CAx-Systeme (CAD, CAP, CAM, CAQ, Simulation und Berechnung)
- Bestimmen der Wirtschaftlichkeit
OPM 581 Service Operations Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students will
- get familiarized with the challenging decisions and problems in service (operations) management, and
- learn concepts, analytical tools and managerial insights to deal with these issues in order to gain competitive advantage through service operations.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min.)
Lektor(en):
Cornelia Schön-Peterson, Laura Oberle
Beschreibung:
Services are the largest and fastest growing segment of our economy. However, services pose particular challenges to managers due to their intangible and experiential nature, timesensitivity/ perishability and high levels of customer involvement. Accordingly,
managing services requires tight integration between operations, marketing, strategy, technology, and organizational issues from an integrated viewpoint with a focus on the customer. Therefore, it is important to understand both how services differ from manufacturing operations and to understand the potential and limitations of how traditional operations management
techniques can be applied to services. This course provides managerial concepts and selected analytical tools for effectively
and efficiently managing service operations in face of these challenges. In particular, we will look at critical management decisions
related to service strategy development, service operations design, process analysis, capacity management, service pricing and revenue management, service quality management, customer relationship management, etc. For understanding and developing the managerial concepts underlying productive service systems, we will rely on fundamental theory, state-of-the-art research insights, and actual case studies of firms that have achieved long-term profitability in practice. Applications cover a broad range of service industries, such as transport and communication, retailing, hospitality, professional services, e-services, as well as service functions of the manufacturing sector.
managing services requires tight integration between operations, marketing, strategy, technology, and organizational issues from an integrated viewpoint with a focus on the customer. Therefore, it is important to understand both how services differ from manufacturing operations and to understand the potential and limitations of how traditional operations management
techniques can be applied to services. This course provides managerial concepts and selected analytical tools for effectively
and efficiently managing service operations in face of these challenges. In particular, we will look at critical management decisions
related to service strategy development, service operations design, process analysis, capacity management, service pricing and revenue management, service quality management, customer relationship management, etc. For understanding and developing the managerial concepts underlying productive service systems, we will rely on fundamental theory, state-of-the-art research insights, and actual case studies of firms that have achieved long-term profitability in practice. Applications cover a broad range of service industries, such as transport and communication, retailing, hospitality, professional services, e-services, as well as service functions of the manufacturing sector.
OPM 601 Supply Chain Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students will understand the role of supply chain management and its impact on firm performance. Specifically, they will recognize the potential of coordinated decision making along the supply chain. They will also be aware of obstacles that complicate this coordination. The students will get to know mechanisms for aligning incentives of different supply chain members, e.g. by means of appropriate contracts. They will be able to quantify the effects of these mechanisms by means of corresponding mathematical models. In addition, students will be aware of relevant recent trends and of their impact on supply chain management.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min)
Lektor(en):
Moritz Fleischmann
Beschreibung:
Supply Chain Management is concerned with all activities aimed at satisfying customer demand. As such, it is paramount to the creation of business value. Carefully designed and well run supply chains are an important source of competitive advantage.
Particular complexities arise from the interplay between different supply chain members, including suppliers, manufacturers, and retailers, each having their own objectives. At the same time, supply chain members are dependent on each other to serve the final customer. Supply chain management addresses the interplay between individual objectives and seeks to align them to optimize overall supply chain performance.
This course discusses the impact of supply chain management on firm performance. It provides tools and concepts for an effective supply chain design and operation. Particular attention is given to supply chain coordination. The course presents quantitative models to investigate this issue. The course also discusses the impact of recent trends on supply chain management, including digitalization and sustainability.
Particular complexities arise from the interplay between different supply chain members, including suppliers, manufacturers, and retailers, each having their own objectives. At the same time, supply chain members are dependent on each other to serve the final customer. Supply chain management addresses the interplay between individual objectives and seeks to align them to optimize overall supply chain performance.
This course discusses the impact of supply chain management on firm performance. It provides tools and concepts for an effective supply chain design and operation. Particular attention is given to supply chain coordination. The course presents quantitative models to investigate this issue. The course also discusses the impact of recent trends on supply chain management, including digitalization and sustainability.
OPM 601 Supply Chain Management – Klausur OPM 601 T2 (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Lernziel:
Students will understand the role of supply chain management and its impact on firm performance. Specifically, they will recognize the potential of coordinated decision making along the supply chain. They will also be aware of obstacles that complicate this coordination. The students will get to know mechanisms for aligning incentives of different supply chain members, e.g. by means of appropriate contracts. They will be able to quantify the effects of these mechanisms by means of corresponding mathematical models. In addition, students will be aware of relevant recent trends and of their impact on supply chain management.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min)
Beschreibung:
Supply Chain Management is concerned with all activities aimed at satisfying customer demand. As such, it is paramount to the creation of business value. Carefully designed and well run supply chains are an important source of competitive advantage.
Particular complexities arise from the interplay between different supply chain members, including suppliers, manufacturers, and retailers, each having their own objectives. At the same time, supply chain members are dependent on each other to serve the final customer. Supply chain management addresses the interplay between individual objectives and seeks to align them to optimize overall supply chain performance.
This course discusses the impact of supply chain management on firm performance. It provides tools and concepts for an effective supply chain design and operation. Particular attention is given to supply chain coordination. The course presents quantitative models to investigate this issue. The course also discusses the impact of recent trends on supply chain management, including digitalization and sustainability.
Particular complexities arise from the interplay between different supply chain members, including suppliers, manufacturers, and retailers, each having their own objectives. At the same time, supply chain members are dependent on each other to serve the final customer. Supply chain management addresses the interplay between individual objectives and seeks to align them to optimize overall supply chain performance.
This course discusses the impact of supply chain management on firm performance. It provides tools and concepts for an effective supply chain design and operation. Particular attention is given to supply chain coordination. The course presents quantitative models to investigate this issue. The course also discusses the impact of recent trends on supply chain management, including digitalization and sustainability.
OPM 662 Business Analytics: Modeling and Optimization (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
6
Registrierungsinformationen:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Lernziel:
Students learn how to formulate production planning and scheduling problems as mixed-integer linear models and how to implement them in standard software to derive optimal plans/
Empfohlene Voraussetzungen:
Prüfungsleistung:
Assignments and presentations (70%),
Written exam (45 min.) or oral exam (30%)
Written exam (45 min.) or oral exam (30%)
Lektor(en):
Raik Stolletz
Beschreibung:
Business Analytics helps to optimize decisions for the design and management of operations systems and production processes. This course introduces concepts and tools for prescriptive analytics for modeling and optimization based on techniques from Operations Research. Operational and tactical planning tasks are formulated as linear and mixed integer linear programming models. All lectures will be given in a computer lab, where the optimization models are implemented and solved using standard tools of prescriptive analytics. Different heuristic techniques to cope with the complexity of real world scheduling problems are introduced and implemented. Data-driven approaches to cope with stochastic variability are introduced and analyzed. During the course the students will work on several case studies and assignments (individual and in groups).
OPM 682 Revenue Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
Students will gain insights into practical applications of Revenue Management. The students get familiar with the underlying models and methods. The students furthermore enhance their analytical skills.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (100%)
Optional home assignment (earn up to 5% of the max. achievable points for the exam as extra points in advance)
Optional home assignment (earn up to 5% of the max. achievable points for the exam as extra points in advance)
Lektor(en):
Cornelia Schön-Peterson, David Topchishvili
Beschreibung:
In today's e-business environment, there is an increasing number of unlocked opportunities to increase profits through Revenue Management (RM). RM is a short-term planning instrument in order to effectively match supply and demand and thereby maximize profitability – by selling the right product to the right customer at the right time through the right channel for the right price. RM takes into account that on the supply side, resources to produce these products are usually constrained and often perishable, and therefore, the effectiveness of the abovementioned market-related decisions is highly interrelated with resource allocation decisions.
Today, RM is a large revenue generator for several major industries relying on sophisticated RM systems; Robert Crandall, former Chairman and CEO of American Airlines, has called RM „the single most important technical development in transportation management since we entered deregulation.“ While airlines have the longest history of development in RM, applications have rapidly diffused beyond airlines to industries such as retailing, hospitality, railways, car rental, telecommunications and financial services, internet service provision, electric utilities, broadcasting and even manufacturing.
For outside observers, RM may seem often like an art. But finally, the most important pillar of RM is analytics – including systematic data analysis, forecasting, and powerful optimization that allows taking all market- and supply-related profit drivers simultaneously into account. This course provides the key ideas, the underlying basic models and state-of-the-art methods of RM.
Today, RM is a large revenue generator for several major industries relying on sophisticated RM systems; Robert Crandall, former Chairman and CEO of American Airlines, has called RM „the single most important technical development in transportation management since we entered deregulation.“ While airlines have the longest history of development in RM, applications have rapidly diffused beyond airlines to industries such as retailing, hospitality, railways, car rental, telecommunications and financial services, internet service provision, electric utilities, broadcasting and even manufacturing.
For outside observers, RM may seem often like an art. But finally, the most important pillar of RM is analytics – including systematic data analysis, forecasting, and powerful optimization that allows taking all market- and supply-related profit drivers simultaneously into account. This course provides the key ideas, the underlying basic models and state-of-the-art methods of RM.
OPM 692 Advanced Procurement (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/
Kurs geeignet für:
Kurssprache:
englisch
SWS:
2
Registrierungsinformationen:
No registration required.
Lernziel:
This course is of interest to students seeking more in-depth knowledge of the processes and tools in modern procurement. For each topic covered, concepts, frameworks, and analytic tools are presented. Participants will learn:
- how to organize healthy competition to find the right suppliers for a specified demand,
- how to pull commercial, technical, and processual levers of optimization,
- how select the most effective award business mechanism and contract based, and
- how to deal with performance exceptions and supplier conflicts.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (90 min., 90%), case challenge (10%)
Lektor(en):
Christoph Bode
Beschreibung:
Looking back over the past twenty years, competitive purchasing approaches created significant value for firms by driving substantial cost savings to the bottom line. However, the widespread usage of professional procurement techniques has eroded the advantages that they had for pioneers in the 1990s and in the early years of the current century. In addition, environmental, competitive, geopolitical, and technological changes have created an uncertain business environment in which a mere focus on purchasing cost will not be sufficient to support sustainable competitive advantage.
Against this backdrop, this module covers advanced approaches in procurement that aim at
creating “value beyond cost”. Based on an end-to-end analysis of the key procurement processes, the module addresses the following core topics: Demand and supply analysis (need identification and specification management, supply market analysis, RFx, cost modeling, optimization levers), sourcing decisions and awarding of business (analytical models for supplier selection, negotiations, and auctions), formal relationship governance (contracts and price models), operational purchasing (purchase-to-pay process), management of nonperformance and conflicts, and technological enablers.
Against this backdrop, this module covers advanced approaches in procurement that aim at
creating “value beyond cost”. Based on an end-to-end analysis of the key procurement processes, the module addresses the following core topics: Demand and supply analysis (need identification and specification management, supply market analysis, RFx, cost modeling, optimization levers), sourcing decisions and awarding of business (analytical models for supplier selection, negotiations, and auctions), formal relationship governance (contracts and price models), operational purchasing (purchase-to-pay process), management of nonperformance and conflicts, and technological enablers.