Betriebs­wirtschafts­lehre - Bachelor (englisch)

Vorlesung

6.0 (Modul/e)

Bachelor

englisch

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Jannis Bischof

Vorlesung

6.0 (Modul/e)

Bachelor

englisch

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Jannis Bischof

Vorlesung

3.0 (Modul/e)

Bachelor

englisch

1

No registration required.

Dirk Simons

Vorlesung

3.0 (Modul/e)

Bachelor

englisch

2

No registration required.

Katharina Nicolay

Vorlesung

6.0 (Modul/e)

Bachelor

englisch

2

no registration required

Maximilian Wimmer

Vorlesung

6.0 (Modul/e)

Bachelor

englisch

2

Maximilian Wimmer

Vorlesung

3.0

Bachelor

englisch

2

It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 4 - 14, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

 

Maximilian Wimmer

Vorlesung mit Übung

3.0

Bachelor

englisch

2

No registration required.

Erik Fernau

Vorlesung

6.0 (Modul/e)

Bachelor

englisch

2

No registration required for the lecture. Please register for the accompanying tutorials via Portal2 after your arrival. You can register anytime between February 4 - 14, 2019. Further information will be provided during orientation week.

Hartmut Höhle

Vorlesung

6.0

Bachelor

englisch

2

Armin Heinzl

Vorlesung

3.0 (Modul/e)

Bachelor

englisch

2

No registration required.

Christian Becker

Vorlesung

6.0 (Modul/e)

Bachelor

englisch

2

No registration required.

Karin Hoisl

Seminar

3.0 (Modul/e)

Bachelor

englisch

2

Course MAN 450
Entrepreneurship, Innovation and Business Model Design teaches students to translate innovations and business ideas into business models. MAN 450 introduces students to generation and management of innovate enterprise activity across multiple contexts along with the exploration of students' own entrepreneurial potential. This course focuses on two main themes: I. management of idea & innovation processes and II. implementation of innovative ideas in the marketplace using a rigorous financial plan. Special focus is given to start-ups in a digital world.

Students will:
I. Learn to generate and manage an idea & innovation using professional thinking tools.
II. Develop a rigorous business plan for a start-up project.
III. Present and defend the concept of their start up project in front of a professional jury.

Grading:
I .Written assignment: start-up business plan (8 Pages + Appendix)
II. Presentation of a start-up business plan in front of a professional jury (Powerpoint)

Each group will eventually structure itself into the following roles:
(1) project manager and communicator
(2) expert for the idea and its realization/production
(3) market research and marketing & sales expert
(4) financial manager
(5) quality manager
All groups will be assigned by the chair.

Instructor:
AkadR Dr. Jan-Philipp Ahrens

Course Sectretary:
Gabriele Schleicher, e-mail: schleicher@ifm.uni-mannheim.de

Application (mandatory):
Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending CV (1page), motivation letter (1page), and transcript of grades to the course secretary, and by registrating themselves for the course in Portal2 (open from tba-tba).

Application deadline: tba There are no exceptions to the deadline.

Attendance (mandatory):
All students are required to attend all classes (exceptions are made for student that provide a medical certificate or have an exam).

Semster:
Spring semester.

Venue:
EW 156.

Curriculum:
21.02, 08:30-13:30: Fundamentals of Entrepreneurship in a Digital World, Creativity Techniques & Innovation Management, Strategic Market Analysis.

28.02, 08:30-13:30: Business Modeling; Creating a Business Plan & Financial Planning.

01.03, 08:30-13:30: Exercise class (optional, room EW 151).

09.05, 08:30-13:30: Pitch presentations of groups.

20.05, until 11.59am: Handing in of printed versions + CD of the business plans at the office of the chair (Ms. Schleicher, L9, 1-2, first floor, room 111). Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending CV (1page), motivation letter (1page), and transcript of grades to the course secretary (Gabriele Schleicher, e-mail: schleicher@ifm.uni-mannheim.de, and by registrating themselves for the course in Portal2. Application and registration deadline tba.

Jan-Philipp Ahrens

Blockseminar

6.0

Bachelor

englisch

It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 1 - 15, 2018. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

If you have any course-related questions, please contact Moritz Tischer: moritz.tischer@bwl.uni-mannheim.de

Vorlesung

6.0

Bachelor

englisch

2

Students will be assigned to groups to play a computer simulation. It is mandatory that each student registers for the simulation via Portal2. You can register anytime between February 1 - 15, 2018. The time of your registration is not relevant as groups are not formed on a first-come, first-served basis. Further information will be provided during orientation week.

This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
 
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.

Contents of MKT 301 Marketing I

The required textbook for this course is:
 
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London. 
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
 
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.

Sebastian Starke , Sabine Kuester , Oliver Borchers

Vorlesung

3.0

Bachelor

englisch

No registration required.

Florian Kraus , Maximilian Gärth

Vorlesung

3.0 (Modul/e)

Bachelor

englisch

2

It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 4 - 14, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Christoph Bode