Betriebs­wirtschafts­lehre - Bachelor (englisch)

Blockseminar

4.0

englisch

2

It is mandatory that you register via Portal 2 after your arrival. You can register anytime between February 3 - 13, 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report

 

Students will demonstrate their understanding of and competency in course topics through an individual exam and team assignments. The final grade will be calculated as follows:

Assessment Delivery Percentage of Grade
Group assignments Group 30% (3 assignments, 10 pts each)
Final exam Individual 70% (70 pts)
TOTAL 100% (100 pts)

Annabel Ruth Müller

Vorlesung

6.0 (Modul/e)

englisch

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Die Studierenden beherrschen die wesentlichen Bausteine des internen Rechnungs­wesens. Sie können die Abrechnungs­flüsse nachvollziehen und eigenständig Rechenaufgaben aus dem Gebiet der Kosten- und Erlösrechnung lösen sowie die Ergebnisse der Berechnungen systematisch aufbereiten und korrekt interpretieren. Zudem können die Studierenden kostenrechnerische Aufgabenstellungen in der Unternehmens­praxis bewältigen.

Schriftliche Prüfung (90 min.)

Jannis Bischof

Vorlesung

6.0 (Modul/e)

englisch

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Die Studierenden beherrschen die wesentlichen Bausteine des internen Rechnungs­wesens. Sie können die Abrechnungs­flüsse nachvollziehen und eigenständig Rechenaufgaben aus dem Gebiet der Kosten- und Erlösrechnung lösen sowie die Ergebnisse der Berechnungen systematisch aufbereiten und korrekt interpretieren. Zudem können die Studierenden kostenrechnerische Aufgabenstellungen in der Unternehmens­praxis bewältigen.

Schriftliche Prüfung (90 min.)

Jannis Bischof

Vorlesung

3.0 (Modul/e)

englisch

1

No registration required.

Die Studierenden beherrschen die fach­spezifische Terminologie und erhalten einen Überblick über zentrale Konzepte und Methoden in den Bereichen der internationalen Rechnungs­legung. Sie verfügen über Kenntnisse der Rechnungs­legung nach IFRS und wenden diese auf fach­bezogene Probleme an. Sie sind aufbauend auf dem vermittelten Wissen in der Lage, weiterführende Probleme zu analysieren, zu diskutieren und eine Lösung zu erarbeiten.

Schriftliche Prüfung (60 min.)

Dirk Simons

Vorlesung

3.0 (Modul/e)

englisch

2

No registration required.

•    Understand why taxation matters and how the different elements of the tax code might affect firms decision behavior;
•    Learn about the heterogeneity of tax regimes by looking at some illustrative examples from the Asia Pacific Region and Europe
•    Understand and evaluate the consequences of taxation when undertaking cross-border transactions;
•    Learn about the basic principles of international taxation
•    Identify the key tax issues that affect the tax burden of international investments
•    Analyse basic tax planning structures related to financing strategies and holding companies
•    Understand what the recent BEPS (base erosion and profit shifting) debate is about and why Google, Amazon etc. achieve extremely low tax rates
•    Learn what countries are doing or plan to do to address aggressive tax plannin

Written exam (60 min.)

Katharina Nicolay

Vorlesung

6.0 (Modul/e)

englisch

2

No registration required.

Die Teilnehmer dieses Moduls werden in die Lage versetzt, die Preisbewegungen auf Finanz- und anderen Vermögensmärkten zu analysieren und zu beurteilen. Sie sollten ebenso in der Lage sein, Anleihen und Aktien mit Hilfe der in der Praxis am meisten verbreiteten Modelle unter Standard­voraussetzungen selbständig zu bewerten. Darüber hinaus erlernen die Teilnehmer, Methoden der Kapitalbudgetierung korrekt anzuwenden, Portfolioentscheidungen als Abwägungen von Risiken und Renditeerwartungen zu analysieren und zwischen systematischen und diversifizierbaren Risiken zu unterscheiden.

Schriftliche Prüfung (90 min.)

Oliver Spalt , Erik Theissen , Yannik Schneider

Vorlesung

6.0 (Modul/e)

englisch

2

No registration required.

Die Teilnehmer dieses Moduls werden in die Lage versetzt, die Preisbewegungen auf Finanz- und anderen Vermögensmärkten zu analysieren und zu beurteilen. Sie sollten ebenso in der Lage sein, Anleihen und Aktien mit Hilfe der in der Praxis am meisten verbreiteten Modelle unter Standard­voraussetzungen selbständig zu bewerten. Darüber hinaus erlernen die Teilnehmer, Methoden der Kapitalbudgetierung korrekt anzuwenden, Portfolioentscheidungen als Abwägungen von Risiken und Renditeerwartungen zu analysieren und zwischen systematischen und diversifizierbaren Risiken zu unterscheiden.

Schriftliche Prüfung (90 min.)

Oliver Spalt , Erik Theissen , Yannik Schneider

Vorlesung mit Übung

3.0

englisch

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

After participating in this course, students should be able to:
1.    Describe the world’s main corporate governance systems, understand the differences among them and compare them to each other.
2.    Distinguish between internal and external corporate governance factors and understand how they interact.
3.    Identify the constituents of good and poor corporate governance.
4.    Solve case studies in the field of corporate governance and apply knowledge to different cases.
5.    Apply analytical and critical thinking skills when evaluating corporate governance problems and their solutions.

Homework and presentation (20%)
Student paper, including classroom presentation (80%)

Alexandra Niessen-Ruenzi , Mengqiao Du , Chia-Yi Yen , Alexandra Kornfeld-Gran

Vorlesung

3.0 (Modul/e)

englisch

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Students should develop an understanding of important issues in institutional investments, especially in so called alternative asset classes like private equity, private debt, investments in infrastructure projects, hedge funds strategies and real estate investments. Based on the content of this lecture students should be able to explain these asset classes and their related challenges for investors. Students will also learn how institutional investors are organized and how they act in the capital markets.

Written Exam (60 min)

Vorlesung

6.0 (Modul/e)

englisch

2

Die Studierenden können das Zusammenspiel zwischen Informations­technologien, Menschen und Organisationen erklären. Sie verstehen wie Informations­systeme strukturiert sind und können die grundsätzliche Funktions­weise Computer- und Datenbanksystemen erläutern. Die Studierenden kennen die verschiedenen Ansätze der Entwicklung von Informations­systemen sowie die grundlegenden Techniken der Analyse von Anforderungen und des Entwurfs von Informations­systemen. Sie verstehen die operativen und strategischen Prozesse des Managements von Informations­systemen. (LG 1)
Sie sind sich der verschiedenen Faktoren, die die Entwicklung und das Management von Informations­systemen beeinflussen, sowie der Perspektiven verschiedener Stakeholder bewusst und können Entscheidungen in diesem Kontext bewerten. (LG 2)
Die Studierenden können natürlichsprachlich formulierte Anfragen analysieren und in strukturierte Datenbankanfragen übersetzen (LG 3). Sie können Anforderungen an ein Informations­system analysieren und in einem strukturierten Format, d.h. speziell in Form von Verhaltens- und Strukturdiagrammen, darstellen (LG 4).

Schriftliche Prüfung (90 min.)

Hartmut Höhle

Vorlesung

6.0

englisch

2

No registration required.

Die Teilnehmer können nach dem Besuch von Vorlesung, Übung und Tutorium:

• Komplexe Geschäftsprozesse anhand verbreiteter Techniken modellieren
• Anforderungen, Charakteristika und Auswirkungen von integrierten betrieblichen Anwendungs­systemen in Industriebetrieben einschließlich komplexer Prozesszusammenhänge diskutieren
• Grundlegende Aufgaben aus verschiedenen organisationalen Bereichen in einem verbreiteten integrierten Informations­system ausführen

Schriftliche Prüfung (90 min.)

Armin Heinzl , Pascal Christoph Kunz

Vorlesung

6.0

englisch

2

Die Teilnehmer können nach dem Besuch von Vorlesung, Übung und Tutorium:

• Komplexe Geschäftsprozesse anhand verbreiteter Techniken modellieren
• Anforderungen, Charakteristika und Auswirkungen von integrierten betrieblichen Anwendungs­systemen in Industriebetrieben einschließlich komplexer Prozesszusammenhänge diskutieren
• Grundlegende Aufgaben aus verschiedenen organisationalen Bereichen in einem verbreiteten integrierten Informations­system ausführen

Schriftliche Prüfung (90 min.)

Armin Heinzl

Vorlesung

3.0 (Modul/e)

englisch

2

No registration required.

Die Teilnehmer erwerben in dieser Veranstaltung Kenntnisse über die Funktions­weise von Computern, Grundlagen von Algorithmen, grundlegende Algorithmen zum Suchen, Sortieren und Strukturieren von Daten, Rechnernetze und verteilte Systeme und den Prozess der Software­entwicklung.

Schriftliche Prüfung (45 min.)

Christian Becker , Melanie Heck

Vorlesung

6.0

englisch

2

In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.

Studien­beginn ab HWS 2011:
Written exam (30%) (90 Minuten)
Case study write-up (70%)

Studien­beginn vor HWS 2011:
Written exam (100%) (90 Minuten)

Hartmut Höhle

Vorlesung

6.0 (Modul/e)

englisch

1

No registration required.

Studierende können die dargestellten Konzepte und Inhalte verstehen, selbstständig darstellen und kritisch analysieren. Sie verfügen nach Abschluss des Kurses über fach­spezifisches Wissen und sind in der Lage dieses auch anzuwenden. In diesem Zusammenhang können sie die Verbindungen der einzelnen Managementfunktionen nachvollziehen.

Schriftliche Prüfung (2 x 45 min.)

Torsten Biemann

Seminar

3.0 (Modul/e)

englisch

2

This interactive and interdisciplinary course is highly recommended to incoming students and we believe its frequently international and interdiscplinary teams benefit the course's format.

Course MAN 450
Entrepreneurship, Innovation and Business Model Design teaches students to translate innovations and business ideas into business models. MAN 450 introduces students to generation and management of innovative enterprise activity across multiple contexts along with the exploration of students' own entrepreneurial potential. This course focuses on two main themes: I. management of idea & innovation processes and II. implementation of innovative ideas in the marketplace using a rigorous financial plan. Special focus is given to start-ups in a digital world. The course has no exam, but is graded via pitch presentations and student written business plan.

Students will:
I. Learn to generate and manage an idea & innovation using professional thinking tools.
II. Develop a rigorous business plan for a start-up project.
III. Present and defend the concept of their start up project in front of a professional jury.

Grading:
I .Written assignment: start-up business plan (8 Pages + Appendix)
II. Presentation of a start-up business plan in front of a professional jury (Powerpoint)

Each group will eventually structure itself into the following roles:
(1) project manager and communicator
(2) expert for the idea and its realization/production
(3) market research and marketing & sales expert
(4) financial manager
(5) quality manager
All groups will be assigned by the chair.

Instructor:
AkadR Dr. Jan-Philipp Ahrens, Dr. Ndivhuho Tshikovhi, Baris Istipliler, Magnus Schückes

Course Sectretary:
Gabriele Schleicher, e-mail: schleicher(at)ifm.uni-mannheim.de

Application (mandatory):
Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending CV (max. 1 page) and transcript of grades to the course secretary, and by registrating themselves for the course in Portal2 (open from 02.02. until 13.02.).

Application deadline: 13.02.. There are no exceptions to the deadline.

Attendance (mandatory):
All students are required to attend all classes (exceptions are made for student that provide a medical certificate or have an exam).

Semster:
Spring semester.

Venue:
Fr., 21.02.: Baroque Palace, EW 151
Fr., 28.02.: Baroque Palace, EW 151
Do. 26.03.: SAP Headquarters
Fr., 08.05.: Baroque Palace, EW 151

Curriculum:
21.02, 08:30-17:00: Lecture „Fundamentals of Entrepreneurship in a Digital World, Creativity Techniques & Innovation Management, Strategic Market Analysis“.

28.02, 08:30-17:00: Lecture „Business Modeling; Creating a Business Plan & Financial Planning“.

26.03, 09:00-17:00: Exercise class (via seperate portal requistration, excursion to SAP, design thinking).

08.05, 08:30-17:00: Pitch presentations of groups.

20.05, until 11.59am: Handing in of printed versions + USB stick of the business plans at the office of the chair (Ms. Schleicher, L9, 1-2, first floor, room 111).

Die Studierenden sind in der Lage
•    grundlegenden Konzepte und Zusammenhänge von Kreativität, unternehmerischem Denken und Innovation zu verstehen,
•    eigene unternehmerischer Ideen aufzuspüren und zu entwickeln,
•    sich unternehmerische Kompetenzen anzueignen und zu entwickeln,
•    einen Businessplan für ein echtes Start-up Projekt anzufertigen,
•    ein Start-up Konzept vor einer Expertenjury zu präsentieren und zu diskutieren.

Erstellen eines Businessplans und Präsentation

Jan-Philipp Ahrens , Ndivhuho Tshikovhi , Baris Istipliler

Vorlesung mit Übung

3

englisch

1

Please read Course Page & Syllabus

Im Fokus des Kurses steht die Weiter­entwicklung eigener unternehmerischer Projekte. Wir beginnen mit Weiter­entwicklung unternehmerischer Kompetenzen und die Studierenden erlangen ein gutes Verständnis der grundlegenden Konzepte und Zusammenhänge von Kreativität, unternehmerischem Denken und Innovation. Schwerpunkt liegt jedoch auf der praktischen Weiter­entwicklung des Pitch Decks und des Businessplans für das eigene Startup-Projekt. Die Präsentation und Diskussion eines Startup-Konzepts vor einer Expertenjury am Demo Day gegen Ende des Kurses fordert sehr gute Präsentations­kenntnisse ein.

„Scaling Lean: Master­ing the Key Metrics for Startup Growth“ by Ash Maurya (available in University of Mannheim library and ifm library)

20% Schriftliche Klausur
40% Final Pitch Presentation (Team)
40% Final Business Plan/ Report (Team)

Jan Zybura , Thomas Friedrich Karl Hipp , Bettina Müller

Vorlesung

3.0

englisch

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

The lecture series is intended to provide insights into the variety of research that Mannheim scientists are engaging in that is related to the topic of sustainable development. It also aims to raise awareness for the potential of scientific research to contribute to sustainable development.

Every presenter will prepare two exam questions which will be put together to form a pool of questions from which the final exam will be crafted. The exam will be a 60 minutes written exam.

Laura Edinger-Schons , Annette Kehnel

Vorlesung

englisch

2

Please register for this course via Portal 2.

Besides applying methods of Design Thinking, participants will get to know the basics of purpose-driven business modelling as well as social impact measurement. They will gain a deeper understanding of how social entrepreneurship/intrapreneurship can contribute to sustainable development as defined in the United Nations Sustainable Development Goals.

Presentation at the final pitch event (20%) and written summary of the social business model canvas, 12 pages per group (80%)

Laura Edinger-Schons , Markus Mosig

Blockseminar

6.0

englisch

It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

If you have any course-related questions, please contact Moritz Tischer: moritz.tischer(at)bwl.uni-mannheim.de.

This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.

Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.

Final Exam (100%)

Vorlesung

4

englisch

2

It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.

Final Exam (70%), Case Study (30%)

Florian Kraus , Gökhan Gecer

Vorlesung

6.0

englisch

2

Students will be assigned to groups to play a computer simulation. It is mandatory that each student registers for the simulation via Portal2. You can register anytime between February 3-13, 2020. The time of your registration is not relevant as groups are not formed on a first-come, first-served basis. Further information will be provided during orientation week.

Die Studierenden sind in der Lage marketing­spezifisches Wissen anzuwenden, Probleme der Marketing­strategie und Herausforderungen im institutionellen Marketingumfeld (Dienstleis-tungen, B2C, B2B, internationale und digitale Märkte) zu identifizieren und zu lösen.
Die Studierenden sind sich kultureller Unterschiede und Besonderheiten bewusst und verste-hen deren Einflüsse auf betriebliche Prozesse und das Marketing.
Die Studierenden verstehen die Implikationen von ethischen und sozialen Implikationen auf Geschäftsentscheidungen.
Die Studierenden verstehen die strategische und institutionelle Perspektive und können Mar-keting­strategien entwickeln und umsetzen.

The required textbook for this course is:
 
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London. 
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
 
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.

Schriftliche Prüfung (90 min.), Teilnahme an Simulation

Felix Ebert , Oliver Borchers , Elisa Konya-Baumbach

Vorlesung

3.0

englisch

2

No registration required.

Nach Abschluss des Moduls sind die Studierenden in der Lage
•    den Begriff “Marketingkommunikation” und dessen Wirkungs­weise zu definieren und zu analysieren,
•    die einzelnen Prozessschritte der Marketingkommunikation (Planung, Organisation, Durchführung und Kontrolle von Kommunikations­maßnahmen) zu verstehen,
•    die verschiedenen Elemente der Kommunikations­politik (Public Relations, Sponsoring, Verkaufs­förderung, Direktmarketing) zu kennen,
•    verschiedene Kommunikations­instrumente und deren Anwendung kritisch zu hinterfragen.

Schriftliche Prüfung (60 min.)

Maximilian Gärth , Florian Kraus

Vorlesung mit Übung

3.0 (Modul/e)

englisch

2

For this course, a home assignment is done and presented in teams of two students (any excep-tion upon request). Registration is mandatory before the assignment is handed out. In order to register at the chair, please do the following:

(1)    As an individual, sign up to the according ILIAS group,
(2)    As a team, send an email with the subject line „Registration OPM 450“ to soma(at)mail.uni-mannheim.de at latest by March, 4th, 2020 6 p.m. with the basic data for each team member:
Name
Email
Matriculation number
Program of study
Current semester
Information when and where the recommended prerequisite “Operations Management” was successfully completed.
Please note that class size is limited to max. 30 students. In case there are more registrations than seats, admittance will be determined by first come first serve. Therefore, your registration at the chair is officially binding, and any withdrawal after your admittance through the chair will lead to a fail grade in this course.

Students will
•    get an advanced understanding of the challenging operations-related decisions and problems in practice,
•    learn about concepts and state-of-the-art tools for analyzing complex decision situations and for systematically evaluating options in operations management,
•    enhance problem structuring, modeling and analytical skills.

Assignment with final presentation

Cornelia Schön-Peterson , Pratibha Pratibha

Vorlesung

3.0 (Modul/e)

englisch

2

It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

This course is recommended for anyone seeking an introduction to negotiation theory and practice. It is not primarily a “training camp” to enhance individual bargaining skills. The main objective is to learn the economic and psychological mechanisms underlying negotiations, in order to analyze and effectively tackle negotiation problems. Starting from the key concepts and principles that guide negotiations, participants will learn:
•    how to strategically analyze negotiation situations and to develop comprehensive negotiation plans,
•    how to identify opportunities and barriers to creating and claiming value,
•    how to avoid negotiation “sand traps” and to take advantage of negotiation tactics to influence and deal with difficult negotiation co­unterparts.

Assignment (30%) and written exam (70%)

Christoph Bode