The research of the Management Analytics Center is based on the cooperation of the individual chairs and their respective teams. More information about the individual authors can be found within the respective project.
| Accounting Analytics | Accounting Analytics deals with the analysis of accounting data to predict performance, the effects of regulations, fraud detection, or the evaluation of information disclosure. More information on current research projects >> |
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| Peoples Analytics | At its core, people analytics deals with the systematic collection and analysis of employee data using statistical models and other methods to help managers improve the effectiveness of their HR decisions and strategies. More information on current research projects >> |
| Learning Analytics | In the field of learning analytics, static data from learners and dynamic data generated in learning environments about learner activities are used with the aim of modeling and improving teaching-learning processes and learning environments. More information on current research projects >> |
| Marketing Analytics | Marketing analytics deals with technologies and processes that enable marketers to reliably analyze the effects of their campaigns. More information on current research projects >> |
| Financial Analytics | Financial Analytics involves analyzing financial data and evaluating the company's finances and value in the marketplace. This includes examining historical data to gain real-time insight into the company's financial situation. More information on current research projects >> |
| Operations Analytics | Most organizations use a complex, multi-layered combination of business applications, reporting and analysis tools, and collaboration mechanisms. OI-technology integrates this complex mix in real time, thus favoring informed decisions. More information on current research projects >> |
| Analytics & Society | On the one hand, analytic methods offer the opportunity to explore social phenomena in greater detail; on the other hand, analytics are also exerting an ever greater influence on society through algorithms that make decisions in the background. More information on current research projects >> |
| Data Mining | The systematic application of computer-based methods to evaluate large amounts of data for specific regularities, legalities, and hidden relationships. More information on current research projects >> |
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| Internet of Things | The term for networking various physical objects (things) with each other and externally with the Internet. The objects are equipped in such a way that they are able to communicate with each other. More information on current research projects >> |
| Artificial Intelligence | With the help of artificial intelligence technology, machines can imitate cognitive abilities that previously only humans were capable of. More information on current research projects >> |
| Process Mining | Enables modeling of process knowledge which is implicitly present in existing data sets. The causes of poorly performing processes can be determined, process performance can be monitored, and compliance violations can be identified. More information on current research projects >> |
| Blockchain | Represents a decentralized immutable public database that can be used, for example, as a shared registry for recording transactions and tracking assets. More information on current research projects >> |
| Digital Platforms | Provide a virtual place for the exchange of information, goods or services between producers and consumers, as well as between individual members of the community interacting with the platform. More information on current research projects >> |
| Machine learning | An important subfield of artificial intelligence is machine learning, which enables machines to independently recognize patterns and make predictions about future developments using BigData learning algorithms. More information on current research projects >> |
| Mobile technology | Is often designed to accompany the user wherever he goes and is composed of two-way communication devices, computing devices and the connecting network technology. More information on current research projects >> |
| Social Media | Websites and apps through which users can create, share, and network content. The central feature is the resulting high level of interactivity of the platforms. More information on current research projects >> |
Here, as well as on our LinkedIn channel, we regularly inform you about current research results.