Communication toolbox for engaging and aiding women in pension planning

In Germany, women currently obtain 40 percent less pension income than men. In collaboration with media companies, corporate partners and financial institutions, the project aims to create a communication toolbox that will inform women on the state of their retirement income and incentivise them to boost their pension planning activities. Academic insights on financial literacy and investment biases of women, especially with regard to pension decisions, shall be used to create the toolbox. In addition, a retirement planning app will be used in the field studies. The toolbox and the app will be used to suggest a range of strategies that women can pursue to close the high income gap in retirement.

The project is funded by the InnoMA Initiative supported by the Leibniz Association

Project status: ongoing

Project team

  • Prof. Dr. Carmela Aprea
  • Prof. Dr. Tabea Bucher-Koenen
  • Ronja Baginski
  • Caroline Knebel

Cooperation partners

ZEW – Leibniz-Centre for European Economic Research; University of Mannheim; Leibniz Institute for Financial Research SAFE- Sustainable Architecture for Finance in Europe