Photo credit: Staatliche Schlösser und Gärten Baden-Württemberg

Clearance Area

The university logo must be embedded in a clearance area. It is not permitted to place any other elements in this area, including additional lettering. This applies to both language versions of the logo.

The purpose of the clearance area is to ensure good readability of the logo. Moreover, it defines the minimum distance to the format limit. You may also place the logo in colored areas or on pictures.

In case of distracting backgrounds, for example in flyers and brochures, we use the logo with a white font in a blue clearance area.

Alternatively, you may use a blue font in a silver clearance area.

Other variations are not allowed.

It is not permitted to:

Use the old logo.

Use the logo in a stretched, contracted or otherwise proportionally altered form.

Change the orientation of the logo or use it without the figurative mark.

Use the logo in an unauthorized color or in an unauthorized clearance area.

Change the font of the logo.

Use the logo on backgrounds with a too low or too busy contrast.