About us
The MAC was founded in 2019 as a cross-divisional center for management analytics within the University of Mannheim Business School. The research of the Management Analytics Center is built on the collaboration of the individual chairs of the University of Mannheim Business School, and their respective teams. Through this cross-disciplinary approach, the MAC transcends boundaries and stimulates the emergence of new research projects. In this way, the MAC promotes data-driven collaborative research at the University of Mannheim.
Directors of the Center are Prof. Dr. Torsten Biemann and Prof. Dr. Hartmut Höhle. In addition, the Management Analytics Center is supported by Assistant Professor Prof. Dr. Jana-Rebecca Rehse and the Advisory Board in its strategic orientation.
Directors of the Management Analytics Center

Prof. Dr. Hartmut Höhle
L 15, 1–6
68161 Mannheim

Prof. Dr. Torsten Biemann
Business School
Schloss – Room EO 261
68161 Mannheim
upon arrangement
Support by:

Prof. Dr. Jana-Rebecca Rehse
Assistant Professor of Management Analytics
L 15, 1–6 – Room 413
68161 Mannheim
Advisory Board

Prof. Dr. Dr. h. c. Dirk Ifenthaler
Chair for Economic and Business Education – Learning, Design and Technology
L 4, 1 – Room 404
68161 Mannheim
E-mail: ifenthaler uni-mannheim.de
Web: https://ifenthaler.info
ORCID iD: 0000-0002-2446-6548
prior registration mandatory

Prof. Dr. Christoph Spengel
Universität Mannheim
Schloss Ostflügel – Room O 264
68161 Mannheim
nach Vereinbarung mit dem Sekretariat

Prof. Dr. Erik Theissen
Business School
L 9, 1–2
68161 Mannheim

Prof. Dr. Cornelia Schön
Schloss Schneckenhof Ost (SO) – Room SO 232
68161 Mannheim
By appointment

Prof. Dr. Florian Stahl
L 5, 2 – Room 205
68161 Mannheim
only by appointment
Representatives in the various application areas
The research of the Management Analytics Center is built on the collaboration of the individual chairs and their respective teams. More information about the individual researchers can be found at the respective project.
Accounting Analytics
Credit: Anna LogueProf. Jannis Bischof
Professor of AccountingUniversity of Mannheim
Business School
Schloss Ostflügel – Room O 252
68161 MannheimConsultation hour(s):
by appointmentCredit: Jula JacobProf. Dr. Dirk Simons
Chair of Business Administration and AccountingUniversity of Mannheim
Schloss Ostflügel – Room O 243
68161 MannheimConsultation hour(s):
by appointmentCredit: Tsvetina TsonkovaProf. Dr. Johannes Voget
Chair of Taxation and FinanceUniversity of Mannheim
Chair of Taxation and Finance
Universität Mannheim
Schloss Ostflügel – Room O 251
68161 MannheimConsultation hour(s):
by appointmentCredit: Rike AllendoerferProf. Dr. Christoph Spengel
Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Betriebswirtschaftliche Steuerlehre IIUniversity of Mannheim
Universität Mannheim
Schloss Ostflügel – Room O 264
68161 MannheimConsultation hour(s):
nach Vereinbarung mit dem SekretariatFinancial Analytics
Credit: Rike AllendörferProf. Dr. Oliver Spalt
Chair of Financial Markets and Financial InstitutionsUniversity of Mannheim
Business School
L 9, 1–2 – Raum 307
68161 MannheimCredit: PrivateProf. Dr. Stefan Ruenzi
Chair of International FinanceUniversity of Mannheim
Business School
L 9, 1–2 – Room 310
68161 MannheimConsultation hour(s):
On appointmentAnalytics & Society
Credit: Felix ZeifferProf. Dr. Hartmut Höhle
Chair of Enterprise SystemsUniversity of Mannheim
L 15, 1–6
68161 MannheimE-mail: office.hoehle uni-mannheim.dePeople Analytics
Credit: Sebastian WeindelProf. Dr. Torsten Biemann
Chair of Business Administration and LeadershipUniversity of Mannheim
Business School
Schloss – Room EO 261
68161 MannheimConsultation hour(s):
upon arrangementLearning Analytics
Credit: Anna LogueProf. Dr. Dr. h. c. Dirk Ifenthaler
Economic and Business Education – Learning, Design & TechnologyUniversity of Mannheim
Chair for Economic and Business Education – Learning, Design and Technology
L 4, 1 – Room 404
68161 MannheimPhone: +49 621 181-2270
E-mail: ifenthaler uni-mannheim.de
Web: https://ifenthaler.info
ORCID iD: 0000-0002-2446-6548Consultation hour(s):
prior registration mandatoryCredit: Anna LogueProf. Dr. Viola Deutscher
University of Mannheim
Chair of Economic and Business Education – Competency Development and Training Quality
L 4, 1
2nd Floor – Room 203
68161 MannheimConsultation hour(s):
Thu, 2:00–3:00 p.m.Marketing Analytics
Credit: Rike Allendörfer, Universität MannheimProf. Dr. Florian Kraus
Dr. Werner Jackstädt Endowed Chair of Sales & Services MarketingUniversity of Mannheim
L 5, 2 – Room 102–103
68161 MannheimConsultation hour(s):
By appointmentCredit: klassisch-modernProf. Dr. Florian Stahl
Chair of Quantitative Marketing and Consumer AnalyticsUniversity of Mannheim
L 5, 2 – Room 205
68161 MannheimConsultation hour(s):
only by appointmentOperations Analytics
Credit: Felix ZeifferProf. Dr. Hartmut Höhle
Chair of Enterprise SystemsUniversity of Mannheim
L 15, 1–6
68161 MannheimE-mail: office.hoehle uni-mannheim.de