Directors of the center are Prof. Dr. Torsten Biemann and Prof. Dr. Hartmut Höhle. Additionally, the Management Analytics Center is supported by Junior Professor Prof. Dr. Jana-Rebecca Rehse and the Advisory Board in the strategic orientation of the Center.

Representatives in the various application areas and technologies

The research of the Management Analytics Center is based on the cooperation of the individual chairs and their respective teams. Further information about the individual authors can be found within the respective project.

Application areas

Learning Analytics

Prof. Dr. Viola Deutscher
Lehr­stuhl für Wirtschafts­pädagogik

Marketing Analytics

Prof. Dr. Florian Kraus
Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing
Prof. Dr. Florian Stahl
Chair of Quantitative Marketing and Consumer Analytics