Presentation by Kyung eun (Trixie) Park at the AOM 2024

Kyung eun Park presented her research on the impact of gender quotas on female entrepreneurship at the prestigious Academy of Management Annual Meeting.

Kyung eun (Trixie) had the opportunity to present her work at this year’s Academy of Management Annual Meeting, one of the largest and premier events for management and organization scholars around the world. Her presentation, “Stay for a Better Shot – Impact of Gender Quota on Female Entrepreneurship”, investigated the impact of corporate gender quota on females’ individual employment decision.

The paper presented by Ms. Park, co-authored with Dr. Baris Istipliler, at the 84th Academy of Management Annual Meeting explores the effects of gender quotas on female entrepreneurship, specifically from the perspective of individual employment decisions. Using data from Germany, the research highlights how gender quotas, which are often implemented to increase female representation in corporate settings, impact women's decisions regarding staying in or leaving employment. The mobility perspective of entrepreneurship is key here, with the study focusing on how advancement opportunities for women are influenced by these quotas.

The findings suggest that gender quotas may significantly alter women's employment decisions by improving or constraining their career progression. This research is particularly valuable to policymakers, as it provides insight into the individual-level consequences of gender quotas, beyond organizational or societal impacts, and how they may shape different employment outcomes.

In addition to examining individual employment decisions, the study incorporates an analysis of media perception, utilizing Large Language Model (LLM) based content analysis. This innovative method analyzes how gender quotas are discussed in news articles, allowing for a more nuanced understanding of how public discourse and media framing could influence the effectiveness of such policies. By analyzing media coverage over time, the research seeks to show how media perception may reinforce or weaken the changes in career advancement opportunities brought about by gender quotas.

This dual focus on individual employment decisions and media perception offers a comprehensive look at how gender quotas affect female entrepreneurship and the broader societal implications of these policies.

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