Team Digitalisation

The Digitalization Team investigates how organizations adapt to new digital technologies and sustainability demands. We explore how they design technologies and business models, alter their collaboration and working methods, implement social innovations, and assess their impacts. Utilizing qualitative methods, data science for data collection and analysis, and organizational and diffusion theories, we aim to explain entire industries and organizational sectors. To enhance our understanding, we collaborate with national and international research partners on various projects. Our findings are shared with companies and other organizations through transfer projects.

Research focus

Digital Transformation
  • Digital transformation 
  • Development of digital business models
  • New collaboration and work methods
Sustainability
  • Social innovations and impact measurement
  • Alternative organizations (e.g., Platform Cooperatives) and emerging technologies (e.g., Blockchain)
  • Innovative business models in the sharing economy
Networks und cooperation
  • Interorganizational collaboration networks
  • Enhancing quality in research through partnerships
  • Success factors and challenges

Ongoing projects

We leverage our findings in transfer projects to support small and medium-sized enterprises and organizations in achieving sustainable digital transformation.

i-share

Researches innovative business models in the sharing economy and their impact on sustainability

Platforms2share

Focuses on the role of decentralised forms of organisation and technologies (e.g. blockchain) for a fair, sustainable platform economy

Impact of social innovations (ISI)

Establishes a permanent monitoring (panel) for social innovations and their effects  

Q-KNOW

Quality development through cooperative networks and cooperation portfolios 

SME Digital Centre Construction

 Supports small and medium-sized companies in the construction and property sector in their digital transformation

Mittelstand 4.0 – Usability competence centre

Supports medium-sized companies in improving the usability of their machines, products and software solutions


Contact persons

Prof. Dr. Achim Oberg

Prof. Dr. Achim Oberg

Head of Digitalisation Research
Head of Department
University of Mannheim
Business School
Schloss – Room EO 262
68161 Mannheim
Prof. Dr. Dominika Wruk

Prof. Dr. Dominika Wruk

Academic Staff Member
Contact person on site
Team: Digitalisation
University of Mannheim
Institute for SME Research and Entrepreneurship
Schloss
Ehrenhof Ost – Room EO 276
68161 Mannheim