Inspiration, creativity, intuition, and the ability to change perspectives are prerequisites for long-term success in today’s world of business and knowledge.
The Association of Arts and Culture of the German Economy (Kulturkreis der deutschen Wirtschaft) has launched the Bronnbach Scholarship program to enable future business leaders to develop their cultural skills. Students explore new creative approaches on how to cope with challenges of professional life and acquire skills to assume social responsibility. This happens through direct exchange with artists from the fields of architecture, fine arts, music, dance, and theater.
The scholarship’s cultural education programs center on “cultural skills for future business leaders” and sponsors scholarship holders for one year.
For further information, please visit the homepage of the Association of Arts and Culture of the German Economy.
The scholarship is intended for both students pursuing a master's degree and doctoral candidates. Alumni and students of a bachelor's program with outstanding qualifications are also eligible to apply. With the exemption of art studies, students from all fields can apply for the one-year cultural scholarship. However, the funding program is primarily aimed at students enrolled in business, economics or law programs. In addition to outstanding grades, applicants should have an open personality and should be willing to get involved in artistic processes. Furthermore, they should be motivated to assume social responsibility.
The program will be held in German language. Therefore excellent German skills are obligatory.
The scholarship holders are selected in a two-stage process: In the first stage, the Association of Arts and Culture of the German Economy and the university nominate a shortlist of candidates from all the applications received. These will be invited to a personal interview at the University of Mannheim at the End of February.