Two people reading in the yard of the university building B6

Aleksandar Blečić

Year: 2019

Center: Business

Supervisor: Sabine Kuester

Aleksandar Blečić was born in 1991 in Podgorica, Montenegro, at that time part of the Socialist Federal Republic of Yugoslavia. In 2014, he earned a Bachelor's degree from the Faculty of Economics at the University of Montenegro in his hometown, with the major during the final year of undergraduate studies in International Business. Aleksandar spent one semester in Greece as an exchange student at the Alexander Technological Educational Institute in Thessaloniki, which marked his first longer stay abroad. After his undergraduate studies, he worked as an intern and subsequently a researcher and project assistant for a local consultancy. In May 2019, he obtained his Master's degree in Management at the University of Mannheim. Throughout his Master studies, Aleksandar focused mainly on Marketing. From September 2019, he follows the Marketing track at the Center for Doctoral Studies in Busines.

Research interests:

  • Consumer behavior
  • Marketing strategy
  • Product management
  • Digital marketing


Aleksandar Blečić, M.Sc.

Aleksandar Blečić, M.Sc.

University of Mannheim
Business School
L 5, 1 – Room 0.04
68161 Mannheim
Consultation hour(s):
Please send an email to make an appointment.