Credit: Anna Logue
Aleksandar Blečić
Year: 2019
Center: Business
Supervisor: Sabine Kuester
Aleksandar Blečić was born in 1991 in Podgorica, Montenegro, at that time part of the Socialist Federal Republic of Yugoslavia. In 2014, he earned a Bachelor's degree from the Faculty of Economics at the University of Montenegro in his hometown, with the major during the final year of undergraduate studies in International Business. Aleksandar spent one semester in Greece as an exchange student at the Alexander Technological Educational Institute in Thessaloniki, which marked his first longer stay abroad. After his undergraduate studies, he worked as an intern and subsequently a researcher and project assistant for a local consultancy. In May 2019, he obtained his Master's degree in Management at the University of Mannheim. Throughout his Master studies, Aleksandar focused mainly on Marketing. From September 2019, he follows the Marketing track at the Center for Doctoral Studies in Busines.
Research interests:
- Consumer behavior
- Marketing strategy
- Product management
- Digital marketing
Publications
- Blečić, A., Kuester, S. and Barth, M. (2023). Der Einfluss des Timing von positiven und negativen Ereignissen im Rahmen von Kundenerlebnissen auf die Bewertung durch Kunden. IMU Research Insights, 086. Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim.
- Blečić, A., Kuester, S. and Barth, M. (2023). Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. In , 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10–12, Nashville, Tennessee, proceedings (S. 623–626). AMA Educators' Proceedings, American Marketing Association ; Curran: Chicago, IL ; Red Hook, NY.
- Ebert, F., Barth, M., Blečić, A. and Woodside, A. G. (2020). Who is happy? Building antecedent configurations identifying happy people across four European countries. In , 49th EMAC Annual Conference 2020 : 26–29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (S. Article 64166). , European Marketing Academy: Budapest.
- Blečić, A. and Kuester, S. (2021). How we live it and how we remember it: Investigating the role of remembering on customer experience evaluations. EMAC Doctoral Colloquium 2021, Online.
- Starke, S. and Blečić, A. (2020). Is symmetric analysis dead now? An introduction to asymmetric analysis using Fuzzy-Set Qualitative Comparative Analysis (fsQCA). 1. Winter School of PhD Students of the University of Mannheim, Mannheim, Germany.
Credit: Djordje Zivaljevic