Frank Ohnesorge

Year: 2021

Center: Business

Frank Ohnesorge holds a Master's Degree in Business Administration with a focus on Marketing from the University of Mannheim (M.Sc. in Management). Within a double degree program, he also acquired a Master of International Business from Smith School of Business at Queen’s University in Canada. Frank has both academic and professional experience abroad through various tenures and assignments in the US, Canada, Mexico and Spain. After multiple years of work experience in the automotive industry and in management consulting, Frank joined the Center for Doctoral Studies in Business in 2021 as a PhD candidate at the Chair of Quantitative Marketing and Consumer Analytics at the University of Mannheim.

Research interests: 

• Big Data Analytics in Marketing
• Customer Experience
• Branding and Brand Management