Nasim Karimi was born in Mashhad, Iran. She obtained a Bachelor’s degree in Business Management in 2020. Subsequently, she pursued a Master’s degree in Business Management with a focus on Strategic Management from the Ferdowsi University of Mashhad and received her degree in 2023. Her Master thesis title was “Investigating the effect of perceived environmental marketing strategy on brand equity through the mediating role of customer citizenship behavior and the role of moderating brand familiarity (Case of: customers of organic products stores in Mashhad).”
In September 2023, Nasim joined the Operations Management track of the Center of Doctoral Studies in Business at GESS.