Two people reading in the yard of the university building B6

Andreas Hamann

Year: 2021

Center: Business

Andreas Hamann was born in Berlin, Germany. He obtained his bachelor’s degree in business administration and his master’s degree in management (MMM) at the Humboldt University of Berlin and the University of Mannheim, respectively. During his studies, he was part of an academic summer school at the University of Havana, Cuba, and spent an exchange semester at Vienna University of Economics and Business in Austria. Furthermore, Andreas worked as a student assistant in the marketing area for several years and gained additional professional experience during an internship in corporate development. He joined the marketing track of the Center for Doctoral Studies in Business in September 2021.

Research interests:

  • Machine Learning Applications in Marketing
  • Consumer Data Privacy
  • Digital Marketing
Andreas Hamann, M.Sc.

Andreas Hamann, M.Sc.

Chair of Quantitative Marketing and Consumer Analytics
University of Mannheim
Mannheim Business School
L 5, 2
68161 Mannheim