Fabian Schedel

Year: 2024

Center: Business

Fabian Schedel was born in Sigmaringen, Germany, in 2000. He earned his Bachelor’s degree in Business Administration with a specialization in Marketing Management from the Cooperative State University Baden-Württemberg. During his studies, Fabian gained professional experience in management- and HR consulting at DB Training, Learning & Consulting in Frankfurt a.M.
In 2024, after completing the Mannheimer Master in Management at the University of Mannheim, Fabian joined the Marketing Track at the Center for Doctoral Studies in Business at the Graduate School of Economics and Social Sciences. His academic and professional experiences culminated in a Master’s thesis that investigated the influence of a CEO's gender on perceived credibility by recording neuronal brain responses through electroencephalography. In September 2024, he joined the Marketing track of the Center for Doctoral Studies in Business at the Graduate School of Economic and Social Sciences.

Research interests:

•    Neuromarketing
•    Behavioral Economics
•    Leadership and Brand Personality