Tim Niklas Bublies

Year: 2024

Center: Business

Tim completed his dual bachelor’s program at the DHBW Mannheim in 2019. During his following gap year, he worked full-time as a digital marketing manager, responsible for e-commerce and ad campaigns.
He joined the Mannheim Master in Management program in 2020, with a focus in marketing and a minor in management. In his Master's thesis, he used a big data methodology to investigate consumers’ motives for adopting electric vehicles. In this approach, he incorporated both, detailed product data and registration figures of the German market to identify product determinants that influence the EV adoption decision.
During his Master’s studies, Tim spent a semester at the Catolica Porto Business School in Portugal. He completed multiple internships in the automotive industry including at OEMs and in consulting. Tim joined the Marketing Track of the Center for Doctoral Studies in Business at the Graduate School of Economic and Social Sciences in September 2024.