Jona Frroku

Year: 2026

Center: Business

Jona Frroku obtained her Bachelor’s degree in Business Informa􀆟cs from the University of Tirana, Albania, and her Master’s degree in Business Informatics from the University of Mannheim.
Before beginning her doctoral studies, Jona worked as a Sales and Marketing Manager, where she was responsible for developing sales strategies and marketing activities. During her studies, she gained
experience in auditing through an internship at Deloitte, as well as in customer engagement and storytelling while working at SAP.
She also worked for several years at the Chair of Quantitatve Marketing and Consumer Analytics at the University of Mannheim, supporting research and teaching activities. Since February 2026, she
has been a doctoral candidate at the same chair.

Jona Frroku joined the Marketing Track at the Center for Doctoral Studies in Business (CDSB) in September 2026.

Research Interests: 

• intersection of marketing analytics
• artificial intelligence
• datadriven decision making