CU Mehrweg is a startup co-founded by University of Mannheim alumnae Tatiana Tsarkova and Mette-Maria Meyer. Their idea is as simple as it is brilliant: package foods like nuts, dried fruit, or gummy bears in reusable containers that can be returned via a deposit machine and recycled.
An alumni network in Germany—when marketing professor Hans Raffée launched that idea at the University of Mannheim in 1995, he was a true pioneer. Now, 30 years later, ABSOLVENTUM is the country’s oldest and largest alumni association—and celebrating a major anniversary. On this occasion, President Peter Merten and Managing Director Christian Haas speak about the network’s origins, the challenges of social media, and their ideas for the future.
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