Career prospects for graduates

With a degree in Sociology, you are particularly qualified to work in fields where your empirical-analytical skills and profound knowledge of quantitative methods are in high demand. You can either work in the public service or in the private sector. There is no set career path for social scientists. As a student, you can specialize in a certain area through internships, part-time jobs, or volunteer work, which helps to hone your individual profile.

Potential careers

The list below provides you with a brief overview on potential professions:

  • Market research

    As the program in Sociology focuses on empirical-analytical methods, students acquire the skills needed to develop and plan information and data collection processes, develop methods and instruments for data collection (e.g., survey documents, questionnaires, tests), and determine the procedure for statistical data preparation.

    Market researchers gather data through surveys, select test markets for product, packaging and advertising tests, and analyze the effectiveness of individual marketing measures.

    Sociologists prepare survey and analysis results for specific target groups (e.g., in the form of statistics) in order to consult the commissioning company.

  • Public administration

    Sociologists have the abilities to easily familiarize themselves with new topics, identify social structures, and understand complex circumstances. That is why graduates of Sociology often fill positions that combine multiple functions, for example in areas regarding personnel, equal opportunity, organization, planning, quality management, statistics, or public relations.

  • Organization and personnel development

    In organization and personnel development, you need to know the processes within an organization or a group. In the program in Sociology, students acquire relevant knowledge in this area.

    Sociologists develop and implement new processes in companies or institutions, for example in the areas of logistics, safety, or continuing education. The goal of such projects is to strategically and specifically educate staff members in order to remain competitive. Tasks in personnel management include, for example, assuming responsibility for recruiting processes, forecasting personnel development demands, and planning onboarding processes.

  • Academia

    If you complete a master’s degree, you can pursue an academic career. The master’s program in Political Science is the perfect choice if you plan to continue your academic training with a doctoral program in order to pursue a career in science and research.