Bachelor's Program in Culture and Economy: Media and Communication Studies

Read more about the bachelor’s program in Culture and Economy

You can choose between business administration and economics as specialist subjects. If you choose business administration, you attend basic courses in finance, marketing, management, business informatics, accounting, and production. The University of Mannheim also focuses on courses in business and corporate ethics. In economics, students will acquire knowledge in the areas of analysis, statistics, microeconomics, and macroeconomics, in addition to the fundamentals of economics. Economic history is another special area of study.

With 450 partner universities, and students from 100 countries, Mannheim is one of the most international universities in the country, and provides students with an inspiring learning environment that facilitates excellent teaching and research.

Students at the School of Humanities value the ability to work interactively in small groups and the favorable student-teacher ratio. The program managers are happy to answer questions about organizing your studies. Academic advisors and teachers will help you with questions about the program.

As a trained all-rounder with broad expertise in culture and business, strong communication skills, problem-solving skills and flexible thinking, you will analyze complex issues and develop value-based solutions during your studies. This opens up a wide range of career opportunities for you: sales, customer service, purchasing, marketing, human resources, communications, public relations, media, international organizations, journalism, cultural management, and much more.

Read more about career prospects and career opportunities

For the combination major in Business Administration, you should be enthusiastic about marketing, management and business and corporate ethics and have good mathematical skills. For the combination major in Economics, you should have very good mathematical skills and an interest in statistics and politics. You should also be willing to learn and apply a large amount of course material in a short period of time.

Module catalog
You can find further details on how the program is structured in the module catalog.

Studying abroad
The University of Mannheim is part of a global network. The School of Humanities is partners with over 150 universities worldwide. Our team for international affairs will support you in planning a stay abroad. We recommend that students go abroad during the fourth or fifth subject-specific semester, but it is possible to make individual arrangements. Spending a semester abroad is recommended but not mandatory. A semester abroad can easily be integrated into the course of study and offers you the opportunity to deepen your intercultural competencies. In addition, field trips and interdisciplinary seminars are offered in cooperation with international universities.

Internships
A six-week internship in Germany or abroad is integrated into the program of study.  Information and contact persons for all questions relating to internships and career entry can be found on the website of the School of Humanities.

Certificate programs
Strengthen your potential, deepen your knowledge, find solutions for challenges we will face tomorrow – there are many good reasons to think outside the box, get to know and try out new things even during your studies.

At the University of Mannheim, you can do this in the “Studium Oecologicum” which focuses on sustainability. In our certificate program, you will acquire interdisciplinary expert knowledge which can help you to act ethically and to make holistic decisions.

Continuing education services in academics

Language courses
Making language learning easier: No matter if you want to learn Japanese, Hebrew, Spanish or Norwegian, take the Graduate Record Examination Test (GRE), The European Language Certificates (telc) or the TOEFL test – each semester, the University of Mannheim offers language courses and language certificates in more than 16 languages for students and non-university members, online and on campus!

Language courses at the University of Mannheim

Studium Generale
Are you interested in IT or communication trainings or theater, music, or drawing courses? Studium Generale has a vast range of courses available to all.

Current Studium Generale program

German language proficiency
If you are not a German citizen or do not have a German university entrance qualification (Abitur or equivalent school leaving certificate), you must prove German language proficiency at C1 level.

Selection statutes
Under “Application and selection” we have compiled the most important selection criteria of the program for you. For more detailed explanations of the selection process and the legally binding requirements of the degree program, please refer to the selection statutes.

If the program of study is currently not selective, you will receive a study place if you fulfill all admission requirements and apply in due time and form.

Scholarships and funding
The university offers various funding opportunities. Around 200 Mannheim students receive scholarships every year, which are intended to give them the freedom to focus on their academic achievements or to continue their voluntary work alongside their studies. Find out more about the funding opportunities and feel free to apply, for example, for the Deutschland Scholarship, the Opportunity Mannheim Scholarship or the Elite Sports Scholarship Rhine-Neckar Metropolitan Region.

Scholarship overview

Funding opportunities for international degree-seeking students