Katja Scherer, M.Sc.
Current job:
Business journalist and presenter
Studies in Mannheim:
Culture and economics (German studies)
Highest degree:
Master
Career
After completing my bachelor’s degree in Culture and Economy, with a focus on German Studies and Economics, I decided to pursue a master’s degree in International Economics. During my studies, I took part in the Konrad Adenauer Foundation’s program for young journalists and worked as a freelance journalist—a profession I still pursue today.
Tips for starting your career
Without the bachelor’s program in Culture and Economy, I probably would not have chosen to move further into the field of economics. The program provided a “light” introduction to the subject, and looking back, I’m very glad that it helped me discover my genuine interest in economics along the way. The quality of teaching at the University of Mannheim was excellent, and although I studied Economics as a minor, it gave me a solid foundation for the master’s program I pursued later.
Relevance of the studied program
One important piece of advice: start gaining practical experience early—ideally at the local level. Whether at regional newspapers, local radio stations, or campus broadcasters, these are places where you can receive hands-on training and build valuable connections. These experiences played a key role in helping me enter the world of journalism and establish myself in the field.
I would also recommend choosing a broad, general degree program rather than a highly specialized one, such as journalism. This has several advantages: first, it allows you to distinguish yourself later in your career through expertise in a specific subject area, which is particularly valuable in journalism. Second, a general degree program provides a solid foundation should you decide to change careers at a later stage.
Finally, remain open to new ideas. The media industry is constantly evolving—sometimes rapidly. While that can be unsettling, it also opens up exciting opportunities for professional growth. Those who stay curious, adaptable, and eager to learn can continue to acquire new skills long after graduation and shape their careers with flexibility and confidence.
Credit: Linda Meiers