Bachelor's Program in Culture and Economy

The bachelor's program in Culture and Economy is a combined degree program that brings together different subjects and academic cultures: a core subject in cultural studies from the School of Humanities and a combination major in Economics or Business Administration.

For the core subject, you can chose from:

• English and American Studies
• German Studies
• History
• Media and Communication Studies
• Philosophy
• Romance Studies – French
• Romance Studies – Italian
• Romance Studies – Spanish

For the combination major, you can chose from:

• Business Administration
• Economics

If you choose Business Administration, you can attend introductory courses in finance, marketing, management, business informatics, accounting, and production. The University of Mannheim places a strong emphasis on economic and business ethics in its courses.

If you choose Economics, you will learn the fundamentals of economics and acquire knowledge from the fields of analysis, statistics, and micro- and macroeconomics. A further special feature is the field of economic history.

The bachelor’s program in Culture and Economy equips students with a comprehensive set of qualifications, covering a wide range of skills in both the core subject and the combination major. This unique program is the only one of its kind in Germany. By earning a dual qualification in the Humanities and Business Administration/Economics, graduates are highly sought after on both national and international job markets.

The career-oriented Business Communication module develops advanced communication skills for everyday professional life while bridging the two fields. It highlights potential career paths in both areas and offers early insight into practical work environments. During the mandatory six-week internship, students gain hands-on experience and have the opportunity to apply the skills they have acquired.

With 450 partner universities and students from more than 100 countries, Mannheim is one of the most international universities in Germany and provides an inspiring environment that enables excellent teaching and research.

As highly sought-after all-rounders with broad expertise in both culture and business, strong communication skills, problem-solving abilities, and flexible thinking, you will be able to analyze complex issues and develop value-oriented solutions even while still studying. This prepares you for a wide range of career opportunities, including sales, purchasing, customer service, human resources, marketing, communications/press/public relations/media relations, media/journalism, international organizations, cultural management, and many more.

Students of the bachelor's program in Culture and Economy should

• be enthusiastic about literature, cultures and countries, social and political developments, history and philosophical questions, media and communication processes, and – depending on their core subject –
• be interested in scientific methods and theories,
• enjoy critical questioning, reflecting on and discussing issues,
• feel confident when presenting theses and content,
• enjoy writing academic texts,
• be curious, motivated, and persistent,
• have very good command of German and – depending on their core subject – good English, French, Italian, or Spanish language proficiency.

For the Business Administration combination major, you should be enthusiastic about various business areas, such as marketing, management, and business ethics, and have a solid foundation in mathematics.

For the Economics combination major, strong mathematical skills are essential, along with an interest in statistics and politics. You should also be prepared to learn intensively and apply your knowledge effectively in a relatively short period of time.

Depending on your core subject, you can enroll in the following master's programs at the University of Mannheim after completing your bachelor's degree in Culture and Economy. Please check which selection criteria are relevant for the respective programs.

Master's program in Culture and Economy (M.A.)

Master’s program in History (M.A.)

Master's program in Media and Communication Studies: Digital Communication (M.A.)

Master’s program in Language and Communication (M.A.)

Master’s program in Literature, Media and Culture in the Modern Era (M.A.)

Master’s program in Intercultural German Studies (M.A.)

Mannheim Master in Management (M.Sc.)

Mannheim Master in Finance, Accounting and Taxation (M.Sc.)

Mannheim Master in Operations and Supply Chain Management (M.Sc.)

Master’s program in Economics (M.Sc.), provided that you choose the module “Vertiefung Volkswirtschaftslehre” in your bachelor's program (see selection statuses)

For the bachelor's program in Culture and Economy, different criteria must be taken into account depending on the core subject you choose. These are listed in the respective selection statutes and on the respective degree program's webpage under “Application and selection.”