IMU Spring Conference: “Artificial intelligence in marketing and sales”

14 March 2024

9:30 a.m. – 4:00 p.m.

Rittersaal

The conference will focus on the key question of how the increasing use of artificial intelligence is influencing the areas of marketing and sales.

Scientists and managers from well-known companies will be speaking on the topic across all sectors and will be available to answer questions. Speakers are Prof. Dr. Martin Klarmann (Professor of Marketing, Karlsruhe Institute of Technology), Svend Wittern (Global Vice President, SAP Industries & CX, SAP SE), Anja Unglaub (Business Chief Digital Officer, Robert Bosch Power Tools GmbH), Dr. Stefan Groß (CEO, Head of Sales and Service, Carl Zeiss Microscopy Deutschland GmbH), Michael Witzenleiter and Yvonne Teufel (CEO & Founder; Chief Marketing Officer, Conversion Maker GmbH) and Dr. Sören Kupke (Head of Platforms & Systems, Allianz Kunde und Markt GmbH).

In addition to key learnings from research and practice in relation to the use of artificial intelligence in marketing and sales, the conference offers the opportunity to network with practitioners, academics and students who are interested in issues relating to marketing and sales.
Please, register by getting in touch with Mr. Florian Holz (florian.holz@uni-mannheim.de, phone: 0621-181-1549) or use the registration form.

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