Which courses are suitable for me?
If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/
If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.
Area Accounting and Taxation
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Wednesday (weekly) | 04.09.2024 – 04.12.2024 | 10:15 – 11:45 | EO 145 Hörsaal (Bürgerhörsaal); Schloss Ehrenhof Ost |
Tuesday (single date) | 19.11.2024 | 10:15 – 11:45 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Wednesday (weekly) | 04.09.2024 – 04.12.2024 | 12:00 – 13:30 | O 151 Hans Luik Hörsaal; Schloss Ostflügel |
Tuesday (single date) | 19.11.2024 | 08:30 – 10:00 | O 151 Hans Luik Hörsaal; Schloss Ostflügel |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Thursday (weekly) | 05.09.2024 – 05.12.2024 | 12:00 – 13:30 | O 151 Hans Luik Hörsaal; Schloss Ostflügel |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Thursday (weekly) | 05.09.2024 – 05.12.2024 | 13:45 – 15:15 | EO 145 Hörsaal (Bürgerhörsaal); Schloss Ehrenhof Ost |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Tuesday (weekly) | 03.09.2024 – 03.12.2024 | 15:30 – 17:00 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by tutorials.
The final exam is expected to take 60 minutes.
Please note that you are only allowed to register for the alternative exam date in our re-sit exam period if you registered for the first attempt and failed it.
Friday (single date) | 20.09.2024 | 08:30 – 11:45 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
Friday (single date) | 27.09.2024 | 08:30 – 11:45 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
Friday (single date) | 08.11.2024 | 08:30 – 11:45 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
Friday (single date) | 15.11.2024 | 08:30 – 11:45 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Wednesday (weekly) | 04.09.2024 – 04.12.2024 | 12:00 – 13:30 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Friday (single date) | 06.09.2024 | 12:00 – 13:30 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Area Finance
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Monday (single date) | 02.09.2024 | 19:00 – 20:30 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Saturday (single date) | 26.10.2024 – 27.10.2024 | 08:00 – 18:00 | 001 Hörsaal; L 9, 1–2 |
Monday (single date) | 02.12.2024 | 16:00 – 17:30 | 210 Seminarraum; L 9, 1–2 |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Tuesday (single date) | 03.09.2024 | 12:00 – 13:30 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Thursday (weekly) | 05.09.2024 – 17.10.2024 | 13:45 – 15:15 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Tuesday (single date) | 03.12.2024 | 09:00 – 19:00 | 210 Seminarraum; L 9, 1–2 |
Thursday (single date) | 06.03.2025 | 08:00 – 11:45 | 210 Seminarraum; L 9, 1–2 |
Friday (single date) | 07.03.2025 | 08:00 – 11:45 | 009 Seminarraum; L 9, 1–2 |
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Thursday (weekly) | 05.09.2024 – 17.10.2024 | 17:15 – 18:45 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
⚠ Thursday (weekly) | 24.10.2024 – 05.12.2024 | 13:45 – 15:15 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Thursday (weekly) | 24.10.2024 – 05.12.2024 | 17:15 – 18:45 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Tuesday (single date) | 08.10.2024 | 08:30 – 11:45 | 008.1 Seminarraum; B 6, 30–32 Bauteil E-F |
Wednesday (single date) | 09.10.2024 | 08:30 – 11:45 | 008.1 Seminarraum; B 6, 30–32 Bauteil E-F |
Thursday (single date) | 10.10.2024 | 08:30 – 11:45 | B 244 Hörsaal; A 5, 6 Bauteil B |
Tuesday (single date) | 15.10.2024 | 12:00 – 15:15 | 008.1 Seminarraum; B 6, 30–32 Bauteil E-F |
Wednesday (single date) | 16.10.2024 | 12:00 – 15:15 | O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel |
Thursday (single date) | 17.10.2024 | 17:30 – 19:00 | |
Thursday (single date) | 05.12.2024 | 14:15 – 15:45 |
– Students learn to integrate inter-disciplinary views from finance, economics, psychology, and behavioral sciences
– Students acquire the ability to deal with scientific research papers, to interpret their results and to identify critical points
– The course introduces institutional features of financial products, and retirement systems
– Campbell (2006): Household Finance, Journal of Finance, 61(4), 1553–1604.
– Guiso and Sodini (2013): Household Finance: An Emerging Field, Handbook of the Economics of Finance, 1397-1532
– Tufano (2009): Consumer Finance, Annual Review of Financial Economics, 1, 227– 247
Reading material will be available on ILIAS.
Monday (weekly) | 02.09.2024 – 02.12.2024 | 13:45 – 15:15 | O 226–28 Seminarraum; Schloss Ostflügel |
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Tuesday (weekly) | 03.09.2024 – 03.12.2024 | 08:30 – 10:00 | EO 145 Hörsaal (Bürgerhörsaal); Schloss Ehrenhof Ost |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Tuesday (weekly) | 03.09.2024 – 03.12.2024 | 10:15 – 11:45 | EO 145 Hörsaal (Bürgerhörsaal); Schloss Ehrenhof Ost |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Tuesday (weekly) | 03.09.2024 – 03.12.2024 | 13:45 – 15:15 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Monday (weekly) | 02.09.2024 – 02.12.2024 | 13:45 – 16:00 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Monday (weekly) | 02.09.2024 – 02.12.2024 | 16:30 – 18:45 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Monday (single date) | 25.11.2024 | 13:15 – 17:00 | 001 Hörsaal; L 9, 1–2 |
Tuesday (single date) | 26.11.2024 | 08:15 – 12:00 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
- Literature reviews – how to conduct a rigorous and systematic review of the literature
- Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:
- Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
- Surveys – how to use surveys in research; exemplars of survey use; key readings in the area.
- Experiments – how to use experiments in research; exemplars of experiment use; key readings in the area
- Analysis & presentation of results – Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.
Thursday (single date) | 28.11.2024 | 08:15 – 12:00 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
Thursday (single date) | 28.11.2024 | 13:30 – 17:15 | O 135 Saal der starken Marken Hörsaal; Schloss Ostflügel |
Friday (single date) | 29.11.2024 | 08:30 – 12:15 | O 148 MVV Hörsaal; Schloss Ostflügel |
Friday (single date) | 29.11.2024 | 13:15 – 17:00 | O 148 MVV Hörsaal; Schloss Ostflügel |
Issues examined are:
• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?
Examination is made of the:
• moral case;
• legal case; and
• business case
for action at the business and policy level.
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Area Information Systems
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
- model complex business processes based on popular modelling techniques
- discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
- complete basic tasks from different functional areas in a wide-spread integrated information system.
- Business Process Modelling
-
Application Systems in
- Research and Development
- Marketing and Sales
- Procurement and Warehousing
- Production
- Shipping and Customer Service
- Finance, Accounting, HR
- Planning and Control Systems
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
- model complex business processes based on popular modelling techniques
- discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
- complete basic tasks from different functional areas in a wide-spread integrated information system.
⚠ Friday (weekly) | 18.10.2024 – 06.12.2024 | 10:15 – 13:30 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
- Business Process Modelling
-
Application Systems in
- Research and Development
- Marketing and Sales
- Procurement and Warehousing
- Production
- Shipping and Customer Service
- Finance, Accounting, HR
- Planning and Control Systems
20% Gruppenarbeit
Friday (weekly) | 06.09.2024 – 11.10.2024 | 10:15 – 13:30 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
Friday (single date) | 18.10.2024 | 10:15 – 13:30 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
Bitte klicken Sie hier für weitere Informationen.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
Case study write-up (70%)
Thursday (weekly) | 05.09.2024 – 05.12.2024 | 12:00 – 13:30 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.
Area Management
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Monday (weekly) | 02.09.2024 – 02.12.2024 | 12:00 – 13:30 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
- Bansal, P., & Clelland, I. (2004). Talking trash: Legitimacy, impression management, and unsystematic risk in the context of the natural environment. Academy of Management Journal, 47(1), 93–103.
- Hart, S.L. and Milstein, M.B. 2003. Creating sustainable value. Academy of Management Executive, 17(2)
- Orsato, R. 2006. Competitive Environmental Strategies: When does it pay to be green? California Management Review, 48(2), 127–143.
- Porter, M. E., & Kramer, M. R. 2011. Creating shared value. Harvard Business Review, 9(1/2), 62–77
- Volschenk, J. 2018. The value-implications of coopetition. In Fernandez, A-S., Chiambaretto, P., Czakon, W. & Le Roy, F. (Eds). 2018. The Routledge companion to coopetition strategy. London: Routledge
- The SBTi Corporate Net Zero Standard (03–2024)
Monday (single date) | 07.10.2024 | 13:45 – 17:00 | |
Tuesday (single date) | 08.10.2024 | 13:45 – 17:00 | |
Wednesday (single date) | 09.10.2024 | 13:45 – 17:00 | 008.1 Seminarraum; B 6, 30–32 Bauteil E-F |
Friday (single date) | 11.10.2024 | 08:30 – 11:45 | 008.1 Seminarraum; B 6, 30–32 Bauteil E-F |
Monday (single date) | 14.10.2024 | 08:30 – 11:45 | 001 Hörsaal; L 9, 1–2 |
Tuesday (single date) | 15.10.2024 | 08:30 – 11:45 | 008.1 Seminarraum; B 6, 30–32 Bauteil E-F |
We are the wealthiest and healthiest generation in the history of the planet. Unfortunately, we could also be the last generation that enjoys this level of health and wealth. Capitalism is in many ways responsible for much of our wealth and longevity, but it also underlines the ecological crisis that we are experiencing.
While many may regard environmental sustainability as aimed at conservation of nature, it is in reality paramount for the survival of humanity as a species, and ultimately too for the survival of business.
How should business react to the impeding ecological crisis that we face? What does sustainable and regenerative businesses look like? What role does business play in shaping an eco-friendlier future. This module investigates what people and businesses can do to co-create a better world.
Outline:
- Session 1: Introduction and historical landscape
- Session 2: Business' effects on the environment
- Session 3: Human behaviour & policy mechanisms
- Session 4: Business risk & corporate legitimacy
- Session 5: Business opportunity & sustainability in strategy
- Session 6: Environmental coopetition & value creation
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management
Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming and business education students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.
In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.
Please note that you are only allowed to register for the alternative exam date in our re-sit exam period if you registered for the first attempt and failed it.
Tuesday (weekly) | 03.09.2024 – 03.12.2024 | 15:30 – 17:00 | SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord |
Tuesday (single date) | 05.11.2024 | 15:30 – 17:00 | ZOOM-Lehre-044; Virtuelles Gebäude |
The lecture includes the following topics on human resource management:Human Resource Environment
- Job Analysis & Job Design
- HR Planning & Recruiting
- Selection
- Training
- Performance Management
- Employee Development
- Separation & Retention
- Compensation
- Incentives + International HRM
- High-Performance Organizations
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
Monday (single date) | 25.11.2024 | 08:30 – 12:15 | 001 Hörsaal; L 9, 1–2 |
Tuesday (single date) | 26.11.2024 | 13:15 – 17:00 | 001 Hörsaal; L 9, 1–2 |
Monday (single date) | 25.11.2024 | 13:15 – 17:00 | 001 Hörsaal; L 9, 1–2 |
Tuesday (single date) | 26.11.2024 | 08:15 – 12:00 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
- Literature reviews – how to conduct a rigorous and systematic review of the literature
- Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:
- Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
- Surveys – how to use surveys in research; exemplars of survey use; key readings in the area.
- Experiments – how to use experiments in research; exemplars of experiment use; key readings in the area
- Analysis & presentation of results – Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.
Thursday (single date) | 28.11.2024 | 08:15 – 12:00 | O 142 Engelhorn Hörsaal; Schloss Ostflügel |
Thursday (single date) | 28.11.2024 | 13:30 – 17:15 | O 135 Saal der starken Marken Hörsaal; Schloss Ostflügel |
Friday (single date) | 29.11.2024 | 08:30 – 12:15 | O 148 MVV Hörsaal; Schloss Ostflügel |
Friday (single date) | 29.11.2024 | 13:15 – 17:00 | O 148 MVV Hörsaal; Schloss Ostflügel |
Issues examined are:
• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?
Examination is made of the:
• moral case;
• legal case; and
• business case
for action at the business and policy level.
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Anmeldung: Alle Austauschstudierenden der Philosophischen Fakultät müssen sich über Portal2 für ihre Kurse anmelden. Weitere Informationen finden Sie in unserer Anleitung oder wenden Sie sich an incoming. phil.uni-mannheim.de
K. Homann/
Tuesday (weekly) | 03.09.2024 – 03.12.2024 | 17:15 – 18:45 | M 003 PWC Hörsaal; Schloss Mittelbau |
Area Marketing
Monday (weekly) | 02.09.2024 – 02.12.2024 | 08:30 – 10:00 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Monday (weekly) | 02.09.2024 – 02.12.2024 | 10:15 – 11:45 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Tuesday (block date) | 03.09.2024 – 05.09.2024 | 09:00 – 17:00 | 001 Hörsaal; L 9, 1–2 |
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
• Explain the critical importance of branding for superior business performance;
• Critically evaluate a brand- or product-related argument logically, such as the notion that brand identity and brand image are not always identical because brand identity is what the brand manager seeks and brand image is what the customer seeks;
• Synthesize schools of though in brand and product management, for example the notion that a brand is a product’s name vs. the notion that a brand is a strategic market position;
• Solve complex brand- or product-related problems, such as determining whether a brand has greater awareness depth than awareness breadth;
• Evaluate empirical and theoretical brand and product research from various sources.
- Keller, Kevin Lane (2013), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4nd Edition, Upper Saddle River, NJ: Prentice Hall.
- Aaker, David A. (1996), Building Strong Brands, New York: Free Press.
- Kapferer, Jean-Noel (2012), The New Strategic Brand Management: Advanced Insights and Strategic Thinking, 5th. ed., London: Kogan Page.
Friday (single date) | 06.09.2024 | 09:00 – 18:00 | 001 Hörsaal; L 9, 1–2 |
Monday (single date) | 09.09.2024 | 09:00 – 18:00 | 001 Hörsaal; L 9, 1–2 |
Tuesday (single date) | 10.09.2024 | 09:00 – 18:00 | 001 Hörsaal; L 9, 1–2 |
This course places product management in a strategic branding context and aims to provide a comprehensive treatment of modern brand and product management practices. Both goods and services are treated as products in the course. In particular, the course examines the way in which brand decisions can contribute to creating a competitive advantage for products and explains how to make changes to brand strategies over time as well as respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage brand equity.
- Understand the fundamental principles involved in developing and managing marketing strategies
- Explain the critical importance of marketing strategy for superior business performance
- Critically evaluate a marketing strategy-related argument logically, such as the notion that either strategy follows structur, or vice versa
- Solve complex marketing strategy-related problems, such as determining whether the most valuable customer segments have been targeted by a business
- Evaluate empirical and theoretical marketing strategy research from various sources
2. Kim, Chan W. and Renee Mauborgne (2005), Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School Publishing.
3. Palmatier, Robert W. and Shrihari Shridha (2017), Marketing Strategy: Based on First Principles and Marketing Analytics. Palgrave; Macmillan Education.
4. Rao, Vithala R. and Joel H. Steckel (1998), Analysis for Strategic Marketing. Reading, MA: Addison Wesley Longman.
5. Whitwell, Gregory, Bryan A. Lukas, and Peter Doyle (2003), Marketing Management: A Strategic, Value-based Approach. Milton, Qld: John Wiley & Sons.
Wednesday (single date) | 11.09.2024 | 09:00 – 17:00 | 001 Hörsaal; L 9, 1–2 |
Thursday (single date) | 12.09.2024 | 09:00 – 17:00 | 001 Hörsaal; L 9, 1–2 |
Friday (single date) | 13.09.2024 | 09:00 – 17:00 | 001 Hörsaal; L 9, 1–2 |
The contents of the course are broken down into six modules:
1. Strategic Logic
2. The Strategic Selection of Markets
3. The Strategic Market Coordinator
4. Segmenting Markets and Choosing the Right Segments
5. Developing a Product Strategy
6. Qualifying a Strategy
7. “Pricing” a Strategy
Area Operations Management
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Thursday (weekly) | 05.09.2024 – 05.12.2024 | 12:00 – 13:30 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
⚠ Tuesday (weekly) | 03.09.2024 – 03.12.2024 | 10:15 – 11:45 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
⚠ Tuesday (weekly) | 03.09.2024 – 03.12.2024 | 13:45 – 15:15 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Additional Courses (Non-Area-Specific/Soft Skills)
- understand the theoretical concepts of micropolitics.
- know the basic concepts of negotiation and are able to reflect on the different approaches of negotiations.
- apply practical steps of bargaining.
- understand and reflect on the impact of (inter-)cultural dimensions in negotiations.
Saturday (single date) | 21.09.2024 | 09:00 – 18:00 | O 226–28 Seminarraum; Schloss Ostflügel |
Saturday (single date) | 09.11.2024 | 09:00 – 18:00 | O 226–28 Seminarraum; Schloss Ostflügel |
Friday (single date) | 15.11.2024 | 09:00 – 18:00 | O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel |
- Agenda Setting
- Mapping the Political Terrain
- Networking and Coalition Building
- Bargaining and Negotiation
Contact Business School

Christina Paul, M.A. (she/her)
Dean's Office of the Business School
Schloss – Room EO 393 (3rd floor)
68161 Mannheim
Please make an appointment for a consultation: https://www.bwl.uni-mannheim.de/en/consultation/christina-paul