Bild: Staatliche Schlösser und Gärten Baden-Württemberg
Betriebswirtschaftslehre – Bachelor (alle)
Which courses are suitable for me?
If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/
If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.
Area Accounting and Taxation
ACC 352 Security Valuation & Financial Statement Analysis (Blockseminar)
EN
Vorlesungstyp:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
Prüfungsleistung:
Students will demonstrate their understanding of and competency in course topics through an individual assignments. The final grade will be calculated as follows:
Individual assignment 100%
Individual assignment 100%
Lektor(en):
Christina Paul
Beschreibung:
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Prof. Dr. Jannis Bischof, Daniela Zipperer, Gerrit Freiherr von Zedlitz-Neukirch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS V (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Prof. Dr. Dirk Simons
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Prof. Dr. Philipp Dörrenberg, Prof. Dr. Davud Rostam-Afschar, Alina Pfrang, Jan Zental, Julia Filusch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Prof. Dr. Philipp Dörrenberg, Prof. Dr. Davud Rostam-Afschar, Alina Pfrang, Jan Zental, Julia Filusch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Dr. Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Dr. Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Lektor(en):
Prof. Dr. Katharina Nicolay
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
TAX 451 Case Study Competition on Tax Transparency – CANCELLED (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
1
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Students can register for course participation via email to the contact persons (sarah.winter@uni-mannheim.de; hannah.gundert@zew.de) including either a transcript and CV or a transcript and two sentences about your motivation to participate in the case study. The application deadline is on 15 February 2023.
Prüfungsleistung:
Written elaboration and presentation of a case study
Lektor(en):
Prof. Dr. Christoph Spengel, Sarah Winter, Hannah Gundert
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Banking, Finance and Insurance
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann, Ph.D. Jiri Tresl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann, Ph.D. Jiri Tresl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Ph.D. Luisa Ana Langer, Vanessa Müden
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Kai Mäckle
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 453 Alternative Investments from an Institutional Investor's Perspective / Klausureinsicht (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Kai Mäckle
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 454 Sustainable Investing Veranstaltung (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Chia-Yi Yen, Prof. Dr. Alexandra Niessen-Ruenzi
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 455 Financial Markets and Human Capital (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Lernziel:
After successfully completing this course, students should be able to do the following:
- Assess business situations that affect the labor force and understand what is special about human capital.
- Analyze the relationship between firms' labor force (e.g., commitment to employ-ment insurance, difficulties in attracting and retaining employees, job satisfaction) and how financial markets relate to these decisions (valuation, choice of ownership, capital structure).
- Understand how the markets for key employees (top and middle managers, CEOs, di-rectors, innovators) are organized, and why they sometimes feature sky-rocketing levels and complex structures of compensation.
- Evaluate how financial transactions like buyouts, mergers and acquisitions, and re-capitalizations affect employees and the composition and compensation of firms' la-bor force.
- Assess the composition of the workforce, and when diversity of skills and opinions is useful and when it is harmful for decision-making and firm value.
- Develop a toolbox of theoretical concepts relevant for analyzing human capital issues (and beyond).
- Gain sound knowledge of empirical facts that are not yet available in a comprehen-sive written textbook or survey format.
- Ground ethical discussions of firms' human resource policies in a sound understand-ing of theory and empirical facts.
Empfohlene Voraussetzungen:
Lektor(en):
Prof. Ph. D. Ernst Maug
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 456 A CEO Perspective on ESG (Blockveranstaltung)
EN
Vorlesungstyp:
Blockveranstaltung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Prof. Dr. Oliver Spalt, Frederik Horn
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Area Information Systems
IS 301 Foundations of Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Prof. Dr. Hartmut Höhle, Jan Schilpp
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Prof. Dr. Armin Heinzl, Dr. André Halckenhäußer
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
IS 452 Introduction to Machine Learning for Management Decisions (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Prof. Dr. Kevin Bauer
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL I Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL I Universität Mannheim (uni-mannheim.de)
Area Management
MAN 401 Organization and Human Resource Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Prüfungsleistung:
Written exams (2 x 45 min.)
Lektor(en):
Prof. Dr. Karin Hoisl, Prof. Dr. Torsten Biemann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Lektor(en):
Prof. Dr. Bernd Helmig, Ludwig Uhl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 456 Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has a special registration procedure. Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending their CV (1page), a motivation letter (1page), and their transcript of grades to the course secretary, Gabriele Schleicher (schleicher@ifm.uni-mannheim.de). Make sure to include „MAN 456 Registration“ in the subject line. Please also register for the course via Portal2. The deadline for both the application email and the registration via Portal2 is February 9, 2023.
Lektor(en):
Dr. Baris Istipliler, Erika Ni
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Management für Nebenfachstudierende (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class, you can register for them via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for them via Portal 2.
Lektor(en):
Prof. Dr. Bernd Helmig, Ludwig Uhl, Jonas Bruder
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Area Marketing
MKT 301 Marketing I (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Students also need to sign up for a case study to be admitted to the exam. Further information will follow during the first lecture.
Please note that this lecture is accompanied by an exercise class and/
Students also need to sign up for a case study to be admitted to the exam. Further information will follow during the first lecture.
Lektor(en):
Prof. Dr. Christian Homburg, Sebastian Junker
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Blockseminar)
EN
Vorlesungstyp:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literatur:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Prüfungsleistung:
Form of Assesment:
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Lektor(en):
Aline Lanzrath, Guzi Huang
Beschreibung:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
MKT 352 Social Media Marketing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Final Exam (70%), Case Study (30%)
Lektor(en):
Prof. Dr. Florian Kraus, Ewelina Bartella, Ann-Kathrin Polenz, Yasid Soufi
Beschreibung:
In this course we will focus on the following:
- Why social medium has become important for the future of business
- How can social media marketing strategies be constructed and implemented
- What changes in the corporate culture are required
- The limitations of social media marketing
- Measuring the effectiveness of social media strategies
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Students also need to sign up for a computer simulation to be admitted to the exam. Further information will follow during the lecture.
Please note that this lecture is accompanied by an exercise class and/
Students also need to sign up for a computer simulation to be admitted to the exam. Further information will follow during the lecture.
Lektor(en):
Alexander Rupertus, Kjell Herzig, Prof. Dr. Sabine Kuester
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MKT 450 Marketing Communications (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Prüfungsleistung:
Final exam
Lektor(en):
Ann-Kathrin Polenz, Prof. Dr. Florian Kraus
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Operations Management
OPM 450 Decision-Making Tools for Managing Operations (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Prof. Dr. Cornelia Schön-Peterson
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Empfohlene Voraussetzungen:
Lektor(en):
Prof. Dr. Christoph Bode, Ruth Schültken
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Zusätzliche Kurse (nicht areaspezifisch/Softskills)
Micropolitics and Negotiation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
Studierende verstehen die Bedeutung mikropolitischer Fähigkeiten für eine effektive Führung in der Praxis. Nach erfolgreichem Absolvieren dieses Kurses kennen sie die theoretischen Konzepte von Mikropolitik. Teilnehmende erlernen die Grundsätze erfolgreicher Verhandlungsführung und können verschiedene Ansätze von Verhandlungen reflektieren und bewerten. Studierende lernen die Anwendung verschiedener Verhandlungs- und Gesprächsführungstechniken. Sie sind in der Lage, die Bedeutung der (inter-)kulturellen Dimension in Verhandlungen zu reflektieren und einzuordnen.
Lektor(en):
Dr. Ingo Bayer, Christina Vonhoff
Beschreibung:
In diesem Kurs setzen sich Studierende mit den theoretischen Grundlagen von Mikropolitik auseinander und diskutieren die Anwendung dieser Grundlagen in verschiedenen Kontexten:
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.