Betriebs­wirtschafts­lehre – Bachelor (alle)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

The lecturs is hold by Dr. Hütten, Chief Accounting Officer at SAP AG, Walldorf. The exercise class is hold by Dr. Sessar from SAP AG in Walldorf.

Course Hours:
tba

In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Multinational groups operate globally and are thus faced with heterogeneous taxation frameworks. On the one hand, this is a compliance issue but on the other hand it can be shown empirically, that firms also adjust their behavior (e.g. locations choices, investment choices, capital structure) accordingly. In this context taxes (tax rates and the definition of the tax base) are one decision factor between other business or economic determinants. This knowledge, in return, is relevant for policy makers trying to attract foreign direct investments by offering attractive tax systems. Due to the mobility of capital, complex cross-border group structures, and little harmonization in tax codes, the tax competition by countries as well as tax planning activities of firms can lead to a situation where multinational groups pay very little taxes. This might light to an erosion of the tax revenue as well as to competition distortions towards domestic firms.
In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on co­untermeasures against base erosion and profit shifting.
 
 

Much of modern financial economics works with models in which agents are rational and arbitrageurs can fix any mis-pricing. Behavioral Financial Economics is the area of finance which relaxes both of these assumptions. Behavioral models usually have two building blocks: limits to arbitrage, which make it difficult for rational traders to undo the dislocations caused by less rational traders; and psychology, which catalogs the kinds of deviations from full rationality we might expect to see. We discuss these two topics, and then consider a number of applications such as asset pricing (the aggregate stock market and the cross-section of average returns) or individual investor portfolio choice and trading behavior.

Course Outline and Reading
Class 1: Limits to arbitrage (BT, Chapter 2).
Class 2: Psychology (BT, Chapter 3)
Class 3: Individual Investor Behavior (BT, Chapter 7)
Class 4: Cross-Sectional Puzzles (BT, Chapter 5)
Class 5: Behavioral Corporate Finance (BT, Chapter 8)
Class 6: Final exam

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

The course offers an introduction to Research Methods. It will provide you with an understanding of different stages of the research process, and provide an overview over the following topics:

• Literature reviews – how to conduct a rigorous and systematic review of the literature
• Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:

1. Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
2. Surveys – how to use surveys in research; exemplars of survey use; key readings in the area.
3. Experiments – how to use experiments in research; exemplars of experiment use; key readings in the area

• Analysis & presentation of results – Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.

This course addresses the issues arising from Environmental change.
 
Issues examined are:

• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?

Examination is made of the:

• moral case;
• legal case; and
• business case

for action at the business and policy level.


Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

This course first outlines the basics of data and business process modelling based on wide-spread approaches such as entity relations­hip diagrams, event-driven process chains (EPC), and business process model and notation (BPMN). The remainder of the course then focuses on the use and purpose of integrated information systems across different functional areas in industrial companies. Finally, basics of management support systems such as business intelligence systems are addressed.
 

• Business Process Modelling
• Application Systems in
  • Research and Development
  • Marketing and Sales
  • Procurement and Warehousing
  • Production
  • Shipping and Customer Service
  • Finance, Accounting, HR
• Planning and Control Systems

Die Vorlesung Wirtschafts­informatik I vermittelt die Fundamente der Wirtschafts­informatik als wissenschaft­liche Disziplin. Im Rahmen einer Einführung werden unter anderem der Gegenstand, der Wissenschafts­charakter, die Forschungs­ziele, -theorien, und -methoden sowie Nachbardisziplinen und ein Länder­vergleich behandelt. Im Rahmen der Grundlegung werden zentrale Inhalte wie Informations­bedarf, Informations­verhalten, Informations­system, Informations­infrastruktur, Benutzer­verhalten, Aspekte einer Entwurfslehre und Inhalte der Evaluations­forschung vermittelt.

During the last decades we witnessed a growing importance of Information Systems (IS) in the business world along with faster and faster innovation cycles. A case in point is the growing IS-related expenditure of corporations, forecasted to total EUR 2.63 trillion in 2012 – a 4.7% growth over 2011 (Gartner 2013). Ranging from the enrichment of routine working tasks (i.e., employee portals to integrate disparate applications, data, and processes (Daniel and White 2005)) to the e-enabled integration of entire business eco-systems (e.g., platform-based integration of supply chains (e.g., Kroenke 2010)), IS have become a vital backbone of businesses.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

The lecture MAN 352 Human Resource Management is part of the courses offered to bachelor students in business administration and law at the University of Mannheim. To get an idea of the coherences, problems, and solutions of human resource management as well as the tasks, operational areas, and instruments of management we offer a weekly lecture (1.5 hours) for 12 weeks.

The lecture includes the following topics on human resource management:

• Human Resource Environment
• Job Analysis & Job Design
• HR Planning & Recruiting
• Selection
• Training
• Performance Management
• Employee Development
• Separation & Retention
• Compensation
• Incentives + International HRM
• High-Performance Organizations

The literature applied in the course is based on:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.

Achieving corporate sustainability is a challenge that increasingly occupies twenty-first century corporations and their key stakeholders. There are increasing pressures on corporations from governments, shareholders and political interest groups to change wasteful and destructive practices. The path forward is protracted, noisy and tough. The challenge for corporations is to create value through sustainability. This seminar focuses on how senior executives and change agents can implement effective strategies to support such value creation. The focus of this seminar is on the change strategies involved – incremental and transformational – required to shift organizations towards sustainability.

The course offers an introduction to Research Methods. It will provide you with an understanding of different stages of the research process, and provide an overview over the following topics:

• Literature reviews – how to conduct a rigorous and systematic review of the literature
• Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:

1. Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
2. Surveys – how to use surveys in research; exemplars of survey use; key readings in the area.
3. Experiments – how to use experiments in research; exemplars of experiment use; key readings in the area

• Analysis & presentation of results – Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.

This course addresses the issues arising from Environmental change.
 
Issues examined are:

• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?

Examination is made of the:

• moral case;
• legal case; and
• business case

for action at the business and policy level.


Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.

Die Vorlesung führt ein in die wichtigsten Konzepte der Normativen Ethik (Utilitarismus; Kontraktualismus; Kantianismus) und der Wirtschafts- und Unternehmens­ethik (Libertäre Ethik; Egalitarismus [Rawls]; Ökonomische Ethik [Homann]). Anhand einschlägiger Fall­studien werden die Ansätze erprobt und kritisch diskutiert. Vertieft werden u. a. folgende Themen: Markt und Wettbewerb; Shareholder vs. Stakeholder Value; kollektives Handeln und individuelle Verantwortung; Klimawandel; Downsizing; Sweatshops.

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.

The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)

Brand and Product Management places product management in a strategic branding context and aims to provide a comprehensive treatment of modern brand and product management practices. Both goods and services are treated as products in the course.
In particular, the course examines the way in which brand decisions can contribute to creating a competitive advantage for products and explains how to make changes to brand strategies over time as well as respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage brand equity.

This course investigates the discipline of marketing from a strategic perspective, focusing on the planning and development of marketing strategies. Apart from providing a comprehensive overview of marketing strategy, the course has two overarching learning objectives: (1) Understand the conceptual frameworks, analytic processes, and diagnostic tools of marketing strategy; and (2) understand the role marketing strategy plays in corporate and business strategy. Topics examine the way in which marketing decisions can contribute to creating a competitive advantage and explain how to make changes to marketing strategies over time as well as respond to competitors’ marketing strategies. Further, students learn about basic research methods and analyses for a correct formulation and execution of marketing strategies.

The contents of the course are broken down into six modules:
1. Strategic Logic
2. The Strategic Selection of Markets
3. The Strategic Market Coordinator
4. Segmenting Markets and Choosing the Right Segments
5. Developing a Product Strategy
6. Qualifying a Strategy
7. “Pricing” a Strategy

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

The seminar gives an introduction to the method of Design Thinking according to the HPI approach as well as getting to know the prerequisites, principles and processes in Design Thinking together.

In diesem Kurs setzen sich Studierende mit den theoretischen Grundlagen von Mikropolitik auseinander und diskutieren die Anwendung dieser Grundlagen in verschiedenen Kontexten:
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungs­führung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungs­führung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungs­führung und deren Aus­wirkung auf den Verhandlungs­erfolg sensibilisiert.