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Business School – Bachelor (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Christina Paul (christina.paul[at]uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 352 Security Valuation & Financial Statement Analysis (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
Examination achievement:
Students will demonstrate their understanding of and competency in course topics through an individual assignments. The final grade will be calculated as follows:

Individual assignment 100%
Instructor(s):
Christina Paul
Description:
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 403 Cost Accounting (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Jannis Bischof, Daniela Zipperer, Gerrit Freiherr von Zedlitz-Neukirch
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 451 Financial Accounting II : IFRS V (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
On-campus and online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Dirk Simons
Description:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
More information
Grundlagen des externen Rechnungswesens (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Philipp Dörrenberg, Prof. Dr. Davud Rostam-Afschar, Alina Pfrang, Jan Zental, Julia Filusch
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Grundlagen des externen Rechnungswesens (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Philipp Dörrenberg, Prof. Dr. Davud Rostam-Afschar, Alina Pfrang, Jan Zental, Julia Filusch
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Internes Rechnungswesen (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Dr. Sebastian Kronenberger
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Internes Rechnungswesen (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Dr. Sebastian Kronenberger
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
TAX 450 Taxation of multinational firms (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
TAX 451 Case Study Competition on Tax Transparency – CANCELLED (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
1
Attendance:
Online, live & recorded
Registration procedure:
Students can register for course participation via email to the contact persons (swinter@uni-mannheim.de; hgundert@mail.uni-mannheim.de) including either a transcript and CV or a transcript and two sentences about your motivation to participate in the case study. The application deadline is on 15 February 2023.
Examination achievement:
Written elaboration and presentation of a case study
Instructor(s):
Prof. Dr. Christoph Spengel, Sarah Winter, Hannah Gundert
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Banking, Finance and Insurance

FIN 301 Investments and Asset Pricing (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann, Jiri Tresl Ph.D.
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 301 Investments and Asset Pricing (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann, Jiri Tresl Ph.D.
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 452 Corporate Governance (Lecture)
EN
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Luisa Ana Langer Ph.D.
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Kai Mäckle
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 453 Alternative Investments from an Institutional Investor's Perspective / Klausureinsicht (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Kai Mäckle
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
FIN 454 Sustainable Investing Veranstaltung (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Chia-Yi Yen, Prof. Dr. Alexandra Niessen-Ruenzi
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 455 Financial Markets and Human Capital (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Ph. D. Ernst Maug
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 456 A CEO Perspective on ESG (Intensive course)
EN
Course type:
Intensive course
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Dr. Oliver Spalt
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Information Systems

IS 301 Foundations of Information Systems (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Hartmut Höhle, Jan Schilpp
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
IS 401 Integrated Information Systems (Lecture)
EN
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Armin Heinzl, Dr. André Halckenhäußer
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
IS 452 Introduction to Machine Learning for Management Decisions (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Dr. Kevin Bauer
Description:
Please find a detailes course description via the following link:
Module Catalog Bachelor Business Administration I Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Management

MAN 401 Organization and Human Resource Management (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Examination achievement:
Written exams (2 x 45 min.)
Instructor(s):
Prof. Dr. Karin Hoisl, Prof. Dr. Torsten Biemann
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 451 Einführung in das Nonprofit Management (Lecture)
DE
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Instructor(s):
Prof. Dr. Bernd Helmig, Ludwig Uhl
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 456 Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has a special registration procedure. Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending their CV (1page), a motivation letter (1page), and their transcript of grades to the course secretary, Gabriele Schleicher (schleicher@ifm.uni-mannheim.de). Make sure to include “MAN 456 Registration” in the subject line. Please also register for the course via Portal2. The deadline for both the application email and the registration via Portal2 is February 9, 2023.
Instructor(s):
Dr. Baris Istipliler, Erika Ni
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Management für Nebenfachstudierende (Lecture)
DE
Course type:
Lecture
ECTS:
6
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Bernd Helmig, Ludwig Uhl, Jonas Bruder
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Marketing

MKT 301 Marketing I (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Students also need to sign up for a case study to be admitted to the exam. Further information will follow during the first lecture.
Instructor(s):
Prof. Dr. Christian Homburg, Sebastian Junker
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Form of Assesment:

Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Instructor(s):
Aline Lanzrath, Guzi Huang
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.

The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 352 Social Media Marketing (Lecture)
EN
Course type:
Lecture
ECTS:
4
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Recommended requirement:
Examination achievement:
Final Exam (70%), Case Study (30%)
Instructor(s):
Prof. Dr. Florian Kraus, Ewelina Bartella, Ann-Kathrin Polenz, Yasid Soufi
Description:
In a recent survey of the 100 largest Fortune Global 500 companies, public relations firm Burson-Marsteller (www.burson-marsteller.com) found that more than three-quarters (79%) of the top 100 companies are using at least one of the four social media platforms: Twitter, Facebook, YouTube, or corporate  blogs. The study reported that people are following companies for news and information about the company, products, and promotions, to offer feedback, and to engage customer service. In another study, eMarketer reports that the US social media advertising spending will hit $2.0 billion. Clearly, social media marketing has emerged as an important marketing strategy.

In this course we will focus on the following:

• Why social medium has become important for the future of business
• How can social media marketing strategies be constructed and implemented
• What changes in the corporate culture are required
• The limitations of social media marketing
• Measuring the effectiveness of social media strategies

This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.

Students must attend at least 8 sessions out of the total 10 sessions. If the attendance falls below 80%, the student will not be allowed to take the final exam and will also receive a penalty of 50% in the submitted case studies.

All participants are required to bring laptops to class.

Further information can be found on the chair's website: http://kraus.bwl.uni-mannheim.de
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Lecture)
EN
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Students also need to sign up for a computer simulation to be admitted to the exam. Further information will follow during the lecture.
Instructor(s):
Alexander Rupertus, Kjell Herzig, Prof. Dr. Sabine Kuester
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 450 Marketing Communications (Lecture)
EN
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
  This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Examination achievement:
Final exam
Instructor(s):
Ann-Kathrin Polenz, Prof. Dr. Florian Kraus
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Operations Management

OPM 450 Decision-Making Tools for Managing Operations (Lecture w/ Exercise)
EN
Course type:
Lecture w/ Exercise
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Dr. Cornelia Schön-Peterson
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
OPM 452 Processes and Strategies of Negotiation (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Recommended requirement:
Instructor(s):
Prof. Dr. Christoph Bode, Ruth Schültken
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information

Additional Courses (Non-Area-Specific/Soft Skills)

Micropolitics and Negotiation (Lecture)
EN
Course type:
Lecture
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live & recorded
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
Students understand the importance of developing micropolitical skills for effective leadership in the workplace. After successful completion of this class, students are able to
  • understand the theoretical concepts of micropolitics.
  • know the basic concepts of negotiation and are able to reflect on the different approaches of negotiations.
  • apply practical steps of bargaining.
  • understand and reflect on the impact of (inter-)cultural dimensions in negotiations.
Instructor(s):
Dr. Ingo Bayer, Christina Vonhoff
Description:
This class introduces the underlying theoretical concepts of micropolitics and discusses the application of these concepts in different contexts:
  • Agenda Setting
  • Mapping the Political Terrain
  • Networking and Coalition Building
  • Bargaining and Negotiation
Different approaches of negotiations (“Getting to Yes”, “Never Split the Difference”) will be analyzed. Guest speakers will offer practical insights on negotiations in different contexts. The (inter-)cultural dimension and its impact on negotiations will be discussed in class.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
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