Business School – Bachelor (all)
Which courses are suitable for me?
If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/
If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.
Area Accounting and Taxation
ACC 300 Grundlagen des betrieblichen Rechnungswesens (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Ph. D. Felix Vetter, Hala S.I. Jada
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 300 Grundlagen des betrieblichen Rechnungswesens (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Ph. D. Felix Vetter, Hala S.I. Jada
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 300 Grundlagen des betrieblichen Rechnungswesens (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Ph. D. Felix Vetter, Hala S.I. Jada
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 300 Grundlagen des betrieblichen Rechnungswesens (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Ph. D. Felix Vetter, Hala S.I. Jada
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 303 Financial Accounting I: Jahres- und Konzernabschluss (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Dr. Jens Wüstemann, Frederik Kohl, Silke Frankl, Leonie Baumann
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 351 International Accounting (Lecture w/
EN
Course type:
Lecture w/
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
4
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Examination achievement:
Grading is based on a final exam (100%).
The final exam is expected to take 60 minutes.
The final exam is expected to take 60 minutes.
Instructor(s):
Dr. Christoph Hütten, Frederik Kohl, Silke Frankl
Description:
The lecture is taught by Dr. Hütten, Chief Accounting Officer at SAP AG, Walldorf. The exercise class is taught by Dr. Sessar from SAP AG in Walldorf.
In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.
In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
TAX 303 Taxation I: Unternehmensbesteuerung (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Examination achievement:
Elaboration of a case study/
Instructor(s):
Prof. Dr. Christoph Spengel, Stefan Weck, Katharina Schmidt
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
TAX 352 Taxation of multinational firms (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Learning target:
- Understand why taxation matters and how the different elements of the tax code might affect firms decision behavior;
- Learn about the heterogeneity of tax regimes by looking at some illustrative examples from the Asia Pacific Region and Europe
- Understand and evaluate the consequences of taxation when undertaking cross-border transactions;
- Learn about the basic principles of international taxation
- Identify the key tax issues that affect the tax burden of international investments
- Analyse basic tax planning structures related to financing strategies and holding companies
- Understand what the recent BEPS (base erosion and profit shifting) debate is about and why Google, Amazon etc. achieve extremely low tax rates
- Learn what countries are doing or plan to do to address aggressive tax planning
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Description:
Multinational groups operate globally and are thus faced with heterogeneous taxation frameworks. On the one hand, this is a compliance issue but on the other hand it can be shown empirically, that firms also adjust their behavior (e.g. locations choices, investment choices, capital structure) accordingly. In this context taxes (tax rates and the definition of the tax base) are one decision factor between other business or economic determinants. This knowledge, in return, is relevant for policy makers trying to attract foreign direct investments by offering attractive tax systems. Due to the mobility of capital, complex cross-border group structures, and little harmonization in tax codes, the tax competition by countries as well as tax planning activities of firms can lead to a situation where multinational groups pay very little taxes. This might light to an erosion of the tax revenue as well as to competition distortions towards domestic firms.
In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on countermeasures against base erosion and profit shifting.
In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on countermeasures against base erosion and profit shifting.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Area Banking, Finance and Insurance
FIN 355 Behavioral Finance (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
By the end of the course students will learn about types of limits to arbitrage; psychological aspects of decision-making relevant to Finance; common puzzles in financial markets and the behavioral approach to explaining those puzzles.
Recommended requirement:
Literature:
Barberis, Nicholas, and Richard Thaler (2003), “A Survey of Behavioral Finance,” in George Constantinides, Milton Harris, Rene Stulz (eds.), Handbook of the Economics of Finance, North Holland. The book, or rather the relevant part of it, is available at the author's website: https://nicholasbarberis.github.io/ch18_6.pdf
Examination achievement:
100% of the grade will be determined by the final exam (closed-book). The exam is written and will consist of several (usually six or seven) open-ended questions.
Instructor(s):
Annabel Müller
Description:
Much of modern financial economics works with models in which agents are rational and arbitrageurs can fix any mis-pricing. Behavioral Financial Economics is the area of finance which relaxes both of these assumptions. Behavioral models usually have two building blocks: limits to arbitrage, which make it difficult for rational traders to undo the dislocations caused by less rational traders; and psychology, which catalogs the kinds of deviations from full rationality we might expect to see. We discuss these two topics, and then consider a number of applications such as asset pricing (the aggregate stock market and the cross-section of average returns) or individual investor portfolio choice and trading behavior.
Course Outline and Reading
Class 1: Limits to arbitrage (BT, Chapter 2).
Class 2: Psychology (BT, Chapter 3)
Class 3: Individual Investor Behavior (BT, Chapter 7)
Class 4: Cross-Sectional Puzzles (BT, Chapter 5)
Class 5: Behavioral Corporate Finance (BT, Chapter 8)
Class 6: Final exam
Course Outline and Reading
Class 1: Limits to arbitrage (BT, Chapter 2).
Class 2: Psychology (BT, Chapter 3)
Class 3: Individual Investor Behavior (BT, Chapter 7)
Class 4: Cross-Sectional Puzzles (BT, Chapter 5)
Class 5: Behavioral Corporate Finance (BT, Chapter 8)
Class 6: Final exam
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 366 Household Finance (Lecture)
EN
Course type:
Lecture
ECTS:
2.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Instructor(s):
Prof. Dr. Tabea Bucher-Koenen
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 401 Corporate Finance and Risk Management (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 14, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Examination achievement:
Written exam (90 mins)
Instructor(s):
Prof. Ph. D. Ernst Maug, Prof. Dr. Stefan Rünzi
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 401 Corporate Finance and Risk Management (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 14, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Examination achievement:
Written exam (90 mins)
Instructor(s):
Prof. Ph. D. Ernst Maug, Prof. Dr. Stefan Rünzi
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Finanzmathematik / Quantitative Methoden EINFÜHRUNG für BWL/
DE
Course type:
Introductory course
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Finanzmathematik / Quantitative Methoden EINFÜHRUNG VWL/
DE
Course type:
Introductory course
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Finanzwirtschaft (Lecture w/
DE
Course type:
Lecture w/
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
3
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Dr. Thomas Johann, Jiri Tresl Ph.D.
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Finanzwirtschaft (Lecture w/
DE
Course type:
Lecture w/
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
3
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Dr. Thomas Johann, Jiri Tresl Ph.D.
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Finanzwirtschaft (Lecture w/
DE
Course type:
Lecture w/
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
3
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Dr. Thomas Johann, Jiri Tresl Ph.D.
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Finanzwirtschaft (Lecture w/
DE
Course type:
Lecture w/
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
3
Attendance:
Online, recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Dr. Thomas Johann, Jiri Tresl Ph.D.
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Grundlagen der Finanzmathematik VL (Lecture)
DE
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen der Finanzmathematik VL (Lecture)
DE
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
MAN/
EN
Course type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Examination achievement:
Students will be required to develop a research proposal, detailing their understanding of the research process (100%)
Instructor(s):
Annabel Müller
Description:
The course offers an introduction to Research Methods. It will provide you with an understanding of different stages of the research process, and provide an overview over the following topics:
- Literature reviews – how to conduct a rigorous and systematic review of the literature
- Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:
- Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
- Surveys – how to use surveys in research; exemplars of survey use; key readings in the area.
- Experiments – how to use experiments in research; exemplars of experiment use; key readings in the area
- Analysis & presentation of results – Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.
MAN/
EN
Course type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Examination achievement:
Short case in which students apply the knowledge gained to a case organisation/
Instructor(s):
Annabel Müller
Description:
This course addresses the issues arising from Environmental change.
Issues examined are:
• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?
Examination is made of the:
• moral case;
• legal case; and
• business case
for action at the business and policy level.
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Issues examined are:
• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?
Examination is made of the:
• moral case;
• legal case; and
• business case
for action at the business and policy level.
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Quantitative Methoden VL (Lecture)
DE
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
1
Attendance:
Online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Dr. Cornelia Schön-Peterson, Marius Krömer, Oliver Vetter
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Quantitative Methoden VL (Lecture)
DE
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
1
Attendance:
Online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Dr. Cornelia Schön-Peterson, Marius Krömer, Oliver Vetter
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Area Information Systems
IS 405 Integrated Information Systems (Lecture)
EN
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Learning target:
After attending the lecture, exercises and tutorials students are able to:
- model complex business processes based on popular modelling techniques
- discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
- complete basic tasks from different functional areas in a wide-spread integrated information system.
Recommended requirement:
Examination achievement:
Klausur (90 Minuten)
Instructor(s):
Prof. Dr. Armin Heinzl, Luis Oberste
Description:
This course first outlines the basics of data and business process modelling based on wide-spread approaches such as entity relationship diagrams, event-driven process chains (EPC), and business process model and notation (BPMN). The remainder of the course then focuses on the use and purpose of integrated information systems across different functional areas in industrial companies. Finally, basics of management support systems such as business intelligence systems are addressed.
- Business Process Modelling
-
Application Systems in
- Research and Development
- Marketing and Sales
- Procurement and Warehousing
- Production
- Shipping and Customer Service
- Finance, Accounting, HR
- Planning and Control Systems
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Wirtschaftsinformatik I: Einführung und Grundlagen (Lecture)
DE
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Learning target:
Anhand der Vorlesung sollen Sie erlernen, dass Wirtschaftsinformatik mehr als die Nutzung von Informationstechnik ist. Die Inhalte werden Sie im weiteren Verlauf Ihres Studiums sowie bei der Verwertung des erlernten Wissens in ihrer Bachelorarbeit nutzenbringend verwerten können.
Recommended requirement:
Examination achievement:
80% Schriftliche Klausur (90 Minuten)
20% Gruppenarbeit
20% Gruppenarbeit
Instructor(s):
Prof. Dr. Armin Heinzl, Luis Oberste
Description:
Die Vorlesung Wirtschaftsinformatik I vermittelt die Fundamente der Wirtschaftsinformatik als wissenschaftliche Disziplin. Im Rahmen einer Einführung werden unter anderem der Gegenstand, der Wissenschaftscharakter, die Forschungsziele, -theorien, und -methoden sowie Nachbardisziplinen und ein Ländervergleich behandelt. Im Rahmen der Grundlegung werden zentrale Inhalte wie Informationsbedarf, Informationsverhalten, Informationssystem, Informationsinfrastruktur, Benutzerverhalten, Aspekte einer Entwurfslehre und Inhalte der Evaluationsforschung vermittelt.
Bitte klicken Sie hier für weitere Informationen.
Bitte klicken Sie hier für weitere Informationen.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Wirtschaftsinformatik III: Development and Management of Information Systems (Lecture)
EN
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Learning target:
In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
Recommended requirement:
Examination achievement:
Written exam (30%) (90 Minuten)
Case study write-up (70%)
Case study write-up (70%)
Instructor(s):
Jan Schilpp
Description:
During the last decades we witnessed a growing importance of Information Systems (IS) in the business world along with faster and faster innovation cycles. A case in point is the growing IS-related expenditure of corporations, forecasted to total EUR 2.63 trillion in 2012 – a 4.7% growth over 2011 (Gartner 2013). Ranging from the enrichment of routine working tasks (i.e., employee portals to integrate disparate applications, data, and processes (Daniel and White 2005)) to the e-enabled integration of entire business eco-systems (e.g., platform-based integration of supply chains (e.g., Kroenke 2010)), IS have become a vital backbone of businesses.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Area Management
MAN 301 Strategic and International Management (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Dr. Jan-Philipp Ahrens, Prof. Dr. Michael Woywode, Robert Dehghan, Prof. Dr. Matthias Brauer, Louis Vandepoele, Dr. Baris Istipliler, Marc Mertens
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 352 Human Resources Management (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Learning target:
The students
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management
Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management
Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
Literature:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
Examination achievement:
Final exam (4 ECTS) + Assignments (+2 ECTS; mandatory for incoming students only)
Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming business administration students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.
In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.
Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming business administration students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.
In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.
Instructor(s):
Prof. Dr. Torsten Biemann
Description:
The lecture MAN 352 Human Resource Management is part of the courses offered to bachelor students in business administration and law at the University of Mannheim. To get an idea of the coherences, problems, and solutions of human resource management as well as the tasks, operational areas, and instruments of management we offer a weekly lecture (1.5 hours) for 12 weeks.
The lecture includes the following topics on human resource management:Human Resource Environment
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
The lecture includes the following topics on human resource management:Human Resource Environment
- Job Analysis & Job Design
- HR Planning & Recruiting
- Selection
- Training
- Performance Management
- Employee Development
- Separation & Retention
- Compensation
- Incentives + International HRM
- High-Performance Organizations
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 358 Strategy and Sustainability (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Literature:
Linnenluecke MK & Griffiths A. 2015. The Climate Resilient Organization: Adaptation and Resilience to Climate Change and Weather Extremes. Cheltenham, UK: Edward Elgar Publishing. ISBN: 978 1 78254 582 8The book is also available online via eBooks.com, Google plan and kobo. The eISBN is 978 1 78254 583 5.
Examination achievement:
100% assignment (individual) in which students apply the knowledge gained to a case organisation/
Instructor(s):
Annabel Müller
Description:
Achieving corporate sustainability is a challenge that increasingly occupies twenty-first century corporations and their key stakeholders. There are increasing pressures on corporations from governments, shareholders and political interest groups to change wasteful and destructive practices. The path forward is protracted, noisy and tough. The challenge for corporations is to create value through sustainability. This seminar focuses on how senior executives and change agents can implement effective strategies to support such value creation. The focus of this seminar is on the change strategies involved – incremental and transformational – required to shift organizations towards sustainability.
MAN/
EN
Course type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Examination achievement:
Students will be required to develop a research proposal, detailing their understanding of the research process (100%)
Instructor(s):
Annabel Müller
Description:
The course offers an introduction to Research Methods. It will provide you with an understanding of different stages of the research process, and provide an overview over the following topics:
- Literature reviews – how to conduct a rigorous and systematic review of the literature
- Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:
- Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
- Surveys – how to use surveys in research; exemplars of survey use; key readings in the area.
- Experiments – how to use experiments in research; exemplars of experiment use; key readings in the area
- Analysis & presentation of results – Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.
MAN/
EN
Course type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Examination achievement:
Short case in which students apply the knowledge gained to a case organisation/
Instructor(s):
Annabel Müller
Description:
This course addresses the issues arising from Environmental change.
Issues examined are:
• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?
Examination is made of the:
• moral case;
• legal case; and
• business case
for action at the business and policy level.
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Issues examined are:
• What is the state of Science regarding Environmental Change?
• What are the effects of Environmental Change on Business?
Examination is made of the:
• moral case;
• legal case; and
• business case
for action at the business and policy level.
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Wirtschafts- und Unternehmensethik (Lecture)
DE
Course type:
Lecture
ECTS:
3
Course suitable for:
Bachelor, Master
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
Registration: All incoming exchange students at the School of Humanities need to register for their courses via Portal2. For further details, please check the instructions for course registration or contact incomingphil.uni-mannheim.de.
Anmeldung: Alle Austauschstudierenden der Philosophischen Fakultät müssen sich über Portal2 für ihre Kurse anmelden. Weitere Informationen finden Sie in unserer Anleitung oder wenden Sie sich an incomingphil.uni-mannheim.de.
Anmeldung: Alle Austauschstudierenden der Philosophischen Fakultät müssen sich über Portal2 für ihre Kurse anmelden. Weitere Informationen finden Sie in unserer Anleitung oder wenden Sie sich an incomingphil.uni-mannheim.de.
Literature:
W. Shaw: Business Ethics. 8. Auflage. Boston: Wadsworth 2013.
K. Homann/
K. Homann/
Examination achievement:
Klausur.
Instructor(s):
Dr. Julius Schälike
Description:
Die Vorlesung führt ein in die wichtigsten Konzepte der Normativen Ethik (Utilitarismus; Kontraktualismus; Kantianismus) und der Wirtschafts- und Unternehmensethik (Libertäre Ethik; Egalitarismus [Rawls]; Ökonomische Ethik [Homann]). Anhand einschlägiger Fallstudien werden die Ansätze erprobt und kritisch diskutiert. Vertieft werden u. a. folgende Themen: Markt und Wettbewerb; Shareholder vs. Stakeholder Value; kollektives Handeln und individuelle Verantwortung; Klimawandel; Downsizing; Sweatshops.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Area Marketing
Marketing (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/
Instructor(s):
Prof. Dr. Christian Homburg, Prof. Dr. Florian Kraus, Prof. Dr. Sabine Kuester, Prof. Dr. Florian Stahl
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Marketing (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/
Instructor(s):
Prof. Dr. Christian Homburg, Prof. Dr. Florian Kraus, Prof. Dr. Sabine Kuester, Prof. Dr. Florian Stahl
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
More information on the course format is available on the website of the responsible chair.
More information on the course format is available on the website of the responsible chair.
Learning target:
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Form of Assesment:
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Instructor(s):
Aline Lanzrath
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 353 Brand and Product Management (Lecture)
EN
Course type:
Lecture
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
On successful completion of this course, students should be able to:
- Understand the fundamental principles involved in managing branded products;
- Explain the critical importance of branding for superior business performance;
- Critically evaluate a brand- or product-related argument logically, such as the notion that brand identity and brand image are not always identical because brand identity is what the brand manager seeks and brand image is what the customer seeks;
- Synthesize schools of though in brand and product management, for example the notion that a brand is a product’s name vs. the notion that a brand is a strategic market position;
- Solve complex brand- or product-related problems, such as determining whether a brand has greater awareness depth than awareness breadth;
- Evaluate empirical and theoretical brand and product research from various sources.
Instructor(s):
Dr. Ülfet Isci Özalp
Description:
Brand and Product Management places product management in a strategic branding context and aims to provide a comprehensive treatment of modern brand and product management practices. Both goods and services are treated as products in the course.
In particular, the course examines the way in which brand decisions can contribute to creating a competitive advantage for products and explains how to make changes to brand strategies over time as well as respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage brand equity.
In particular, the course examines the way in which brand decisions can contribute to creating a competitive advantage for products and explains how to make changes to brand strategies over time as well as respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage brand equity.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 354 Marketing Strategy (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
On successful completion of this course, students should be able to:
- Understand the fundamental principles involved in developing and managing marketing strategies
- Explain the critical importance of marketing strategy for superior business performance
- Critically evaluate a marketing strategy, for example the competing notions that either strategy follows structure, or vice versa
- Solve complex marketing strategy-related problems, such as determining whether the most valuable customer segments have been targeted by a business
- Evaluate empirical and theoretical marketing strategy research from various sources
Literature:
1. Kim, Chan W. and Renee Mauborgne (2017), Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth. London: Pan Macmillan.
2. Kim, Chan W. and Renee Mauborgne (2005), Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School Publishing.
3. Palmatier, Robert W. and Shrihari Shridha (2017), Marketing Strategy: Based on First Principles and Marketing Analytics. Palgrave; Macmillan Education.
4. Rao, Vithala R. and Joel H. Steckel (1998), Analysis for Strategic Marketing. Reading, MA: Addison Wesley Longman.
5. Whitwell, Gregory, Bryan A. Lukas, and Peter Doyle (2003), Marketing Management: A Strategic, Value-based Approach. Milton, Qld: John Wiley & Sons.
2. Kim, Chan W. and Renee Mauborgne (2005), Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School Publishing.
3. Palmatier, Robert W. and Shrihari Shridha (2017), Marketing Strategy: Based on First Principles and Marketing Analytics. Palgrave; Macmillan Education.
4. Rao, Vithala R. and Joel H. Steckel (1998), Analysis for Strategic Marketing. Reading, MA: Addison Wesley Longman.
5. Whitwell, Gregory, Bryan A. Lukas, and Peter Doyle (2003), Marketing Management: A Strategic, Value-based Approach. Milton, Qld: John Wiley & Sons.
Examination achievement:
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the exercise sessions.
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the exercise sessions.
Instructor(s):
Prof. Dr. Florian Kraus
Description:
This course investigates the discipline of marketing from a strategic perspective, focusing on the planning and development of marketing strategies. Apart from providing a comprehensive overview of marketing strategy, the course has two overarching learning objectives: (1) Understand the conceptual frameworks, analytic processes, and diagnostic tools of marketing strategy; and (2) understand the role marketing strategy plays in corporate and business strategy. Topics examine the way in which marketing decisions can contribute to creating a competitive advantage and explain how to make changes to marketing strategies over time as well as respond to competitors’ marketing strategies. Further, students learn about basic research methods and analyses for a correct formulation and execution of marketing strategies.
The contents of the course are broken down into six modules:
1. Strategic Logic
2. The Strategic Selection of Markets
3. The Strategic Market Coordinator
4. Segmenting Markets and Choosing the Right Segments
5. Developing a Product Strategy
6. Qualifying a Strategy
7. “Pricing” a Strategy
The contents of the course are broken down into six modules:
1. Strategic Logic
2. The Strategic Selection of Markets
3. The Strategic Market Coordinator
4. Segmenting Markets and Choosing the Right Segments
5. Developing a Product Strategy
6. Qualifying a Strategy
7. “Pricing” a Strategy
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Area Operations Management
Klausureinsicht (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Attendance:
Live & on-campus
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
OPM 301 Operations Management (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Dr. Moritz Fleischmann, Seyed Mohammad Zenouzzadeh
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
OPM 301 Operations Management – Exam Review (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Produktion (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Dr. Moritz Fleischmann
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Produktion (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Instructor(s):
Prof. Dr. Moritz Fleischmann
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Additional Courses (Non-Area-Specific/Soft Skills)
Design Thinking
(Spezialgebiet Wirtschaftspädagogik – Fachdidaktische Fragestellungen) (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
Learning objectives of the seminar:
– Possibilities of application, prerequisites and principles for Design Thinking get to know
– Understand the Design Thinking process
– Implement the process of finding solutions
– Use prototyping and persona concepts
– Presenting idea concepts convincingly
– Possibilities of application, prerequisites and principles for Design Thinking get to know
– Understand the Design Thinking process
– Implement the process of finding solutions
– Use prototyping and persona concepts
– Presenting idea concepts convincingly
Recommended requirement:
Literature:
https://hpi.de/en/school-of-design-thinking/design-thinking/resources.html
Examination achievement:
written reflection
Instructor(s):
Prof. Dr. Jürgen Seifried
Description:
The seminar gives an introduction to the method of Design Thinking according to the HPI approach as well as getting to know the prerequisites, principles and processes in Design Thinking together.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Micropolitics and Negotiation (Lecture)
EN
Course type:
Lecture
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
Students understand the importance of developing micropolitical skills for effective leadership in the workplace. After successful completion of this class, students are able to
- understand the theoretical concepts of micropolitics.
- know the basic concepts of negotiation and are able to reflect on the different approaches of negotiations.
- apply practical steps of bargaining.
- understand and reflect on the impact of (inter-)cultural dimensions in negotiations.
Instructor(s):
Dr. Ingo Bayer, Christina Vonhoff
Description:
This class introduces the underlying theoretical concepts of micropolitics and discusses the application of these concepts in different contexts:
- Agenda Setting
- Mapping the Political Terrain
- Networking and Coalition Building
- Bargaining and Negotiation
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.