Business School – Bachelor (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Christina Paul (christina.paul[at]uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 403 Cost Accounting (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Jannis Bischof, Daniela Zipperer
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 451 Financial Accounting II : IFRS (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Instructor(s):
Dr. Sebastian Kronenberger
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
ACC 452 Rapid Decarbonization: Challenges and Opportunities for Business (Lecture w/ Exercise)
EN
Course type:
Lecture w/ Exercise
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
4
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Learning target:
Participants get acquainted with the main challenges and opportunities companies experience on their way towards a net-zero carbon footprint. They learn both theoretical economic concepts central to this transition as well as recent practical developments and tools. They will also gain experience with analyzing case studies.
Instructor(s):
Prof. Dr. Gunther Glenk, Prof. Ph. D. Stefan Reichelstein, Ekaterina Savchenko, Katrin Gschwind
Description:

This course is aimed at bachelor students in business administration, economics, and related disciplines. It provides an overview of the challenges and opportunities that companies face in the transition towards a decarbonized energy economy. This involves an introduction to the microeconomic theory of corporate decarbonization efforts as well as a review of recent developments in practice. Particular topics covered in this course include:

  1. Carbon Emissions and Carbon Regulations
  2. Corporate Decarbonization Initiatives
  3. Competitive Analysis of Emerging Climate Technologies
  4. Bringing Low-carbon Products and Production Processes to Market
  5. Climate-tech Entrepreneurship and Project Finance
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Grundlagen des externen Rechnungswesens (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Philipp Dörrenberg, Alina Pfrang, Jan Zental, Julia Filusch, Prof. Dr. Davud Rostam-Afschar
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Grundlagen des externen Rechnungswesens (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Philipp Dörrenberg, Alina Pfrang, Jan Zental, Julia Filusch, Prof. Dr. Davud Rostam-Afschar
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Internes Rechnungswesen (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by a tutorial, you can register for it via Portal 2.
Instructor(s):
Prof. Dr. Holger Daske, Dr. Sebastian Kronenberger
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Internes Rechnungswesen (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by a tutorial, you can register for it via Portal 2.
Instructor(s):
Prof. Dr. Holger Daske, Dr. Sebastian Kronenberger
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Internes Rechnungswesen (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Attendance:
Live & on-campus
Instructor(s):
Benjamin Tödtmann
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Examination achievement:
Written exam (60 min.)
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
TAX 451 Case Study Competition on Tax Transparency (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
1
Attendance:
Online, live & recorded
Registration procedure:

This course has limited capacity and a special registration procedure. Students can register for (binding) course participation via email to Leonie Fischer (leonie.fischer@zew.de) or Sarah Winter (swinter@mail.uni-mannheim.de) including the following information:

  • transcript and CV or
  • transcript and two sentences about your motivation to participate in the case study.
The registration deadline is February 10, 2022.
Learning target:
  • Understanding the role of tax transparency for policy makers as well as for multinational enterprises
  • Understanding and analyzing current topics on tax transparency, including its relevance, political dimension and practical implementation
  • Applying and deepening tax related knowledge within the framework of a case study
Recommended requirement:
Examination achievement:
Written elaboration and presentation of a case study
Instructor(s):
Prof. Dr. Christoph Spengel, Sarah Winter
Description:
This course gives an overview of current topics in the field of tax transparency. In a case study, students will elaborate on the guiding principles and implementation of a supra-national initiative, e.g. the European Council Directive “DAC6” mandating the reporting of aggressive tax planning arrangements, the Country-by-Country Reporting or the automatic exchange of tax information. The course consists of a short introductory lecture and interactive case studies offered jointly with our corporate partner PwC.
In the introductory lecture on the topic “Tax Transparency”, the theoretical content required for the case study is taught. Afterwards, the processing time of the case study competition begins with a kick-off meeting together with PwC. During this meeting, the participating groups receive their case study facts and get to know their PwC mentor. The final results of each case study will be presented and discussed at the presentation day. The processing period is approximately four to six weeks and is expected to be between March and May 2022 for the Spring Semester 2022. Up to three meetings with the mentor can be scheduled in this period.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Finance

FIN 301 Investments and Asset Pricing (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Instructor(s):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 301 Investments and Asset Pricing (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Instructor(s):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 452 Corporate Governance (Lecture)
EN
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live & recorded
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.

Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Instructor(s):
Prof. Dr. Alexandra Niessen-Ruenzi
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Kai Mäckle
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 454 Sustainable Investing Veranstaltung (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Dr. Alexandra Niessen-Ruenzi
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 455 Financial Markets and Human Capital (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Ph. D. Ernst Maug
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Information Systems

IS 301 Foundations of Information Systems (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
IS 401 Integrated Information Systems (Lecture)
EN
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Instructor(s):
Prof. Dr. Armin Heinzl
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Management

MAN 401 Organization and Human Resource Management (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Examination achievement:
Written exams (2 x 45 min.)
Instructor(s):
Prof. Dr. Karin Hoisl, Prof. Dr. Torsten Biemann, Dr. Claudia Rossetti, Dr. Leo Schmallenbach
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 451 Einführung in das Nonprofit Management (Lecture)
DE
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
1
Attendance:
Online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Examination achievement:
Klausur und Fallstudie
Instructor(s):
Prof. Dr. Bernd Helmig
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 452 Einführung in das Public Management (Lecture w/ Exercise)
DE
Course type:
Lecture w/ Exercise
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
At the end of the course, students should be able to:
•    explain contingencies as well as theoretical foundations of public management,
•    describe possibilities and limitations of transferring business and market-oriented instruments to public administrations,
•    discuss contents of current reform movements.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
Recommended requirement:
Examination achievement:
Präsentation 30%
Klausur: Take-Home als Open-Book 70%
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 453 Thinking Beyond Boxes – Advance your Startup (Lecture)
EN
Course type:
Lecture
ECTS:
3
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:

To apply for this course, please contact the course coordinator Robert Dehghan (robert@mcei.de). Only students who have an advanced business idea should apply for this course. When your business idea is approved by the course instructors please register via Portal 2 prior to the kick-off session.

Attendance is mandatory in this course: All students are required to attend all classes.

There is no way to participate in MAN 453 if you do not attend the kick-off meeting!

Learning target:
The course fosters the further development of your own entrepreneurial project. You will acquire and deepen your entrepreneurial skills. We start by a brief recap of the basic con-cepts and connections of creativity, entrepreneurial thinking and innovation. Most im-portantly, you will further advance your pitch deck and the business plan of your already ex-isting the startup project. Growing your presentation skills is essential to pitch your startup in front of an expert jury on demo day by the end of the course.
Literature:

Please find readings on the MAN 453 course website: https://www.mcei.de/teaching/undergraduate/man-453

Instructor(s):
Robert Dehghan, Dr. Nora Zybura, Dr. Bettina Müller
Description:
The course encourages the further development of student business ideas from all faculties of the University of Mannheim. In the course format, students develop their own already existing business ideas individually or as a start-up team (after consultation). Milestones tai-lored to each startup are set at the beginning of the course. Coaching by MCEI employees to develop innovative products and services is ensured throughout the semester. The MCEI DesignLAB offers the student founders room for the further realization of their projects. In a workshop at the start of the course, basic tools for business model development and how to reach investment readiness (angel financing, VC) will be taught. At demo day by then end of class, the startups will pitch in front of experts and investors.

Students who do not have an advanced business idea yet should follow MAN 450 Entrepre-neurship, Innovation and Business Model Design instead
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 454 Science for Future – How Scientific Research can support Sustainable Development (Lecture)
EN
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 456 Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live
Registration procedure:
This course has a special registration procedure. Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending their CV (1page), a motivation letter (1page), and their transcript of grades to the course secretary, Gabriele Schleicher (schleicher@ifm.uni-mannheim.de). Once accepted, please also register for the course via Portal 2.
Instructor(s):
Dr. Jan-Philipp Ahrens
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Management für Nebenfachstudierende (Lecture)
DE
Course type:
Lecture
ECTS:
6
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Instructor(s):
Prof. Dr. Bernd Helmig, Dr. Moritz Motyka
Description:
Dieser Kurs stellt eine Einführung in das Management von Unternehmen dar. Er richtet sich an Studierende, die Betriebswirtschaftslehre als Nebenfach studieren. Zunächst werden die Bedeutung der Unternehmensführung sowie die Relevanz von Management als Wissenschaftsdisziplin aufgezeigt. Im Anschluss werden die theoretisch-konzeptionellen Grundlagen für das Verständnis der Unternehmensführung gelegt, um darauf aufbauend die klassischen Managementfunktionen Planung, Organisation, Personal, Führung und Kontrolle zu erläutern. Durch die Diskussion der Themen von Ethik, Internationalisierung und Digitalisierung sowie Public und Nonprofit Management werden schließlich aktuelle Herausforderungen und Anwendungsbereiche des Managements und der Managementlehre beleichtet.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Marketing

MKT 301 Marketing I (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Online, live & recorded
Instructor(s):
Prof. Dr. Christian Homburg, Sebastian Junker
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.

More information on the course format is available on the website of the responsible chair.
Learning target:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Form of Assesment:

Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Instructor(s):
Aline Lanzrath
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.

The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 352 Social Media Marketing (Lecture)
EN
Course type:
Lecture
ECTS:
4
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Recommended requirement:
Examination achievement:
Final Exam (70%), Case Study (30%)
Instructor(s):
Prof. Dr. Florian Kraus, Ewelina Bartella
Description:
In a recent survey of the 100 largest Fortune Global 500 companies, public relations firm Burson-Marsteller (www.burson-marsteller.com) found that more than three-quarters (79%) of the top 100 companies are using at least one of the four social media platforms: Twitter, Facebook, YouTube, or corporate  blogs. The study reported that people are following companies for news and information about the company, products, and promotions, to offer feedback, and to engage customer service. In another study, eMarketer reports that the US social media advertising spending will hit $2.0 billion. Clearly, social media marketing has emerged as an important marketing strategy.

In this course we will focus on the following:

• Why social medium has become important for the future of business
• How can social media marketing strategies be constructed and implemented
• What changes in the corporate culture are required
• The limitations of social media marketing
• Measuring the effectiveness of social media strategies

This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.

Students must attend at least 8 sessions out of the total 10 sessions. If the attendance falls below 80%, the student will not be allowed to take the final exam and will also receive a penalty of 50% in the submitted case studies.

All participants are required to bring laptops to class.

Further information can be found on the chair's website: http://kraus.bwl.uni-mannheim.de
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Lecture)
EN
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Registration procedure:
     This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Learning target:

This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
 
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.
Recommended requirement:
Literature:
The required textbook for this course is:
 
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London. 
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
 
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Examination achievement:
Digital examination format (100% grade) & mandatory simulation attendance
Instructor(s):
Prof. Dr. Sabine Kuester, Angeliki Kalogeraki, Alexander Rupertus, Kjell Herzig
Description:
Today’s markets have become difficult environments for most companies. Challenges arise from a variety of changes taking part in many different domains, impacting the behavior and conduct of customers, competitors and other important stakeholders such as suppliers and channel partners. In this landscape companies have to be smart and able to address customer needs in a way that makes them purchase their offerings and – more importantly – that satisfies customers’ genuine needs so that satisfaction and loyalty result. If there is one business discipline that can help companies to accomplish this goal – it is marketing.
 
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 450 Marketing Communications (Lecture)
EN
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Registration procedure:
  This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Examination achievement:
Final exam
Instructor(s):
Prof. Dr. Florian Kraus
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
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1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Operations Management

OPM 450 Decision-Making Tools for Managing Operations (Lecture w/ Exercise)
EN
Course type:
Lecture w/ Exercise
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Examination achievement:
s. Modulkatalog unter:
https://www.bwl.uni-mannheim.de/studium/bachelor/bwl/
Instructor(s):
Prof. Dr. Cornelia Schön-Peterson, Oliver Vetter
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
OPM 452 Processes and Strategies of Negotiation (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
This module is recommended for anyone seeking an introduction to negotiation theory and practice. It is not primarily a “training camp” to enhance individual bargaining skills. The main objective is to understand the economic and psychological mechanisms underlying negotiations, in order to analyze and solve negotiation problems. Starting from the key concepts and principles that guide negotiations, participants will learn:
  • how to strategically analyze negotiation situations and to develop comprehensive negotiation plans,
  • how to identify opportunities and barriers to creating and claiming value,
  • how to avoid negotiation “sand traps” and to take advantage of negotiation tactics to influence and deal with difficult negotiation counterparts.
Recommended requirement:
Examination achievement:
Home assignment (March-04 until March-18) and exam (April-08)
Instructor(s):
Prof. Dr. Christoph Bode
Description:
  Negotiations occur in situations when it is impossible to attain one’s goals without the cooperation of others. Such situations arise in all areas of business and the ability to manage them successfully rests on a combination of appropriate analytical knowledge and practical skills. This module provides the theoretical background and the practical tools of negotiations. The content is relevant to a broad spectrum of application domains, but a special emphasis is put on negotiations in the procurement context.
The module addresses the general principles of the negotiation process from pre-bargaining stages (interests, BATNAs) all the way to deal closure. This includes distributive bargaining (zero-sum games) and integrative bargaining (positive-sum games), hard vs. soft negotiation styles and associated influence techniques, mixed motive bargaining, power/dependence differentials and fairness, reputation and repeated interactions, and human-related issues (perceptions, emotions, communication).

Please note that this course is capacity-constrained – rollment is mandatory and competition for the limited number of spaces may occur.

Additional Courses (Non-Area-Specific/Soft Skills)

Micropolitics and Negotiation (Lecture)
EN
Course type:
Lecture
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Online, live
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
Students understand the importance of developing micropolitical skills for effective leadership in the workplace. After successful completion of this class, students are able to
  • understand the theoretical concepts of micropolitics.
  • know the basic concepts of negotiation and are able to reflect on the different approaches of negotiations.
  • apply practical steps of bargaining.
  • understand and reflect on the impact of (inter-)cultural dimensions in negotiations.
Instructor(s):
Dr. Ingo Bayer, Christina Vonhoff
Description:
This class introduces the underlying theoretical concepts of micropolitics and discusses the application of these concepts in different contexts:
  • Agenda Setting
  • Mapping the Political Terrain
  • Networking and Coalition Building
  • Bargaining and Negotiation
Different approaches of negotiations (“Getting to Yes”, “Never Split the Difference”) will be analyzed. Guest speakers will offer practical insights on negotiations in different contexts. The (inter-)cultural dimension and its impact on negotiations will be discussed in class.
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.