Business School – Bachelor (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Christina Paul (christina.paul[at]uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof, Patricia Breuer, Amadeus Bach, Sophie Holschneider
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
This module provides students with an introduction to the concepts of costing and its role in management accounting. Upon completion of this module students will be able to explain the nature of costs, record costs, apply different techniques of cost compilation and evaluate cost control procedures. Students will learn how to solve cost accounting tasks in business practice and how cost behavior affects the provision of information for strategic and long-term decision making.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
1
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Participants of the course gain an overview of the major concepts and methods in the field of international financial accounting. Students acquire detailed knowledge of accounting according to IFRS. Participants apply this knowledge to subject-specific issues. Based on the acquired knowledge, they are capable of analyzing and discussing further issues and coming up with solutions.
Recommended requirement:
Literature:
  • Wiley: International Financial Reporting Standards (IFRS) 2020 (Wiley 2020, 14th Edition)
  • Chaudhry et al., Wiley: IFRS 2019: Interpretation and Application of International Accounting and Financial Reporting Standards (Wiley 2019)
Examination achievement:
Written exam (60 min.)
Instructor(s):
Dirk Simons
Description:
The course covers international financial reporting. After a brief introduction and description of the institutional setting, single International Financial Reporting Standards (IFRS) are presented in detail. The focus is on recognition as well as initial and subsequent measurement regulations. Disclosure regulations are mentioned but not covered in detail. Among other things the course covers IAS 16 (Property, Plant & Equipment), IAS 38 (Intangible Assets), IAS 36 (Impairment of Assets), IAS 12 (Income Taxes), IFRS 16 (Leases) as well as IAS 37 (Provisions, Contingent Liabilities & Contingent Assets).
Grundlagen des externen Rechnungswesens (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Instructor(s):
Philipp Dörrenberg, Felix Vetter, Alina Pfrang, Jan Kock
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Instructor(s):
Philipp Dörrenberg, Felix Vetter, Alina Pfrang, Jan Kock
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Instructor(s):
Philipp Dörrenberg, Felix Vetter, Alina Pfrang, Jan Kock
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Instructor(s):
Holger Daske, Sebastian Kronenberger
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Instructor(s):
Holger Daske, Sebastian Kronenberger
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Instructor(s):
Christoph Spengel, Sarah Winter
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
TAX 451 Case Study Competition on Tax Transparency (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
1
Attendance:
Online, live & recorded
Registration procedure:
After the information event on 5 March 2021 students can register for (binding) course participation via email to Leonie Fischer (leonie.fischer zew.de) or Sarah Winter (swinter uni-mannheim.de) including
  • Transcript and CV or
  • Transcript and two sentences about your motivation to participate in the case study.
The registration deadline is on 10 March (end of day). To ensure an optimal supervision ratio and a high level of interactivity in the events, the number of participants is limited. Confirmation/Rejection will be sent on 12 March 2021.
Instructor(s):
Christoph Spengel, Sarah Winter
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Area Banking, Finance and Insurance

FIN 301 Investments and Asset Pricing (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
4
Attendance:
Online, recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Participants of this partial module are able to analyze and judge price movements on the financial and other asset markets. They should be able to independently valuate stocks and bonds under standard prerequisites with the help of widely-used practical models. Furthermore, the participants will learn to correctly apply methods of capital asset pricing to analyze portfolio decisions as the consideration of risks and return assumption and to distinguish between systematic and diversifiable risks.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Oliver Spalt, Erik Theissen
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, recorded
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Instructor(s):
Luisa Ana Langer
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 453 Alternative Investments from an Institutional Investor's Perspective – Nachtermin (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live
Instructor(s):
Kai Mäckle
Description:
Nachschreibetermin
FIN 454 Sustainable Investing (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Instructor(s):
Chia-Yi Yen, Alexandra Niessen-Ruenzi
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Area Information Systems

IS 301 Foundations of Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Students are able to explain the interplay of information technologies, human beings and organizations. They comprehend how information systems are structured and are able to explain the basic functionalities of computer and database systems. Students know the different approaches for the development of information systems and know the basic techniques for the analysis of demands and the design of information systems. They understand the operative and strategic processes for the management of information systems. (LG 1)

They are aware of the factors influencing the development and management of information systems, the perspectives of different stakeholders, and can evaluate related decisions. (LG 2)
Students are able to analyze requests expressed in natural language and translate them into structured database queries (LG 3). They can analyze requirements for an information system and can present them in a structured format, especially using behavior and structure diagrams (LG 4).
Examination achievement:
Written exam (90 min.)
Instructor(s):
Hartmut Höhle
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
After attending the lecture, exercises and tutorials students are able to:
  • Model complex business processes based on popular modelling techniques
  • Discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
  • Complete basic tasks from different functional areas in a wide-spread integrated information system.
Literature:
Course Materials:
Please join the cross-semester ILIAS group „Integrated Information Systems (Semester­übergreifend)“. Details will be announced in the first lecture.
Examination achievement:
Written exam
Instructor(s):
Pascal Kunz, Armin Heinzl
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Area Management

MAN 401 Organization and Human Resource Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Students are able to understand and independently convey the presented concepts and contents as well as analyze them critically. By the end of the course, students will be able to apply their newly gained knowledge in practical situations. In this relation, they are able to understand the various management functions as well as their connections.
Examination achievement:
Written exams (2 x 45 min.)
Instructor(s):
Karin Hoisl, Torsten Biemann
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Lecture)
DE
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
By the end of the module students will be able to:
•    illustrate the economic relevance of the nonprofit sector,
•    explain the particularities of nonprofit management,
•    apply general management methods in the nonprofit sector,
•    describe the development of specific concepts for NPOs,
•    explain hypotheses and findings in the field of nonprofit management.
Moreover, the key competence working with academic papers shall be acquired.
Recommended requirement:
Examination achievement:
Take Home Exam, Open Book Format.
Instructor(s):
Bernd Helmig
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MAN 452 Einführung in das Public Management (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
At the end of the course, students should be able to:
•    explain contingencies as well as theoretical foundations of public management,
•    describe possibilities and limitations of transferring business and market-oriented instruments to public administrations,
•    discuss contents of current reform movements.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
Recommended requirement:
Examination achievement:
Präsentation (30%), Klausur: Take-Home als Open Book (70%)
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MAN 453 Thinking Beyond Boxes – Advance your Startup (Lecture)
EN
Lecture type:
Lecture
ECTS:
3
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live
Registration procedure:
Only students who have an advanced business idea should apply for this course. For information on the registration procedure for this course, please see the chair’s website: https://www.mcei.de/teaching/undergraduate/man-453
Learning target:
The course fosters the further development of your own entrepreneurial project. You will acquire and deepen your entrepreneurial skills. We start by a brief recap of the basic con-cepts and connections of creativity, entrepreneurial thinking and innovation. Most im-portantly, you will further advance your pitch deck and the business plan of your already ex-isting the startup project. Growing your presentation skills is essential to pitch your startup in front of an expert jury on demo day by the end of the course.
Instructor(s):
Thomas Friedrich Karl Hipp, Nora Zybura, Bettina Müller
Description:
The course encourages the further development of student business ideas from all faculties of the University of Mannheim. In the course format, students develop their own already existing business ideas individually or as a start-up team (after consultation). Milestones tai-lored to each startup are set at the beginning of the course. Coaching by MCEI employees to develop innovative products and services is ensured throughout the semester. The MCEI DesignLAB offers the student founders room for the further realization of their projects. In a workshop at the start of the course, basic tools for business model development and how to reach investment readiness (angel financing, VC) will be taught. At demo day by then end of class, the startups will pitch in front of experts and investors.

Students who do not have an advanced business idea yet should follow MAN 450 Entrepre-neurship, Innovation and Business Model Design instead
MAN 456 Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live
Registration procedure:
For information on the registration procedure for this course, please see the chair’s website: https://www.mcei.de/teaching/undergraduate/man-450
Instructor(s):
Jan-Philipp Ahrens, Baris Istipliler
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MAN 457 MOOC “On the Path to Sustainability – A Case Study” (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Learning target:
Participants will…
  • gain a holistic understanding of the topic of sustainable business,
  • learn from practitioners how to effectively manage the transition towards sustainability in a company or a team, and
  • develop a critical understanding of these topics.
Examination achievement:
Essay paper as group work
Description:
As humanity, we are facing urgent sustainability issues and companies are increasingly seen as having an especially great responsibility for sustainable business practices. This MOOC provides an in-depth case study of the business model of the company Vaude, supplemented with background knowledge on the topics discussed. To deep-dive into the sustainability approach of Vaude, the MOOC contains interviews with various people inside of Vaude, including departments as diverse as procurement, product development, HR, operations, accounting, and management.
Management für Nebenfachstudierende (Lecture)
DE
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Instructor(s):
Bernd Helmig, Marina Friedrich-Schieback, Moritz Motyka, Maren Rottler
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Area Marketing

MKT 301 Designing the Marketing Mix (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Students gain a thorough overview on the relevant questions and functions in marketing. They can choose and apply suitable concepts and methods in order to solve typical marketing challenges and problems. They have a profound understanding of causal relationships and are able to solve problems quantitatively when appropriate data is available. In solving and presenting a team case study, students also improve their analytical, presentation, and teamworking skills.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Preliminary course work: Case study presentations (in groups) as mandatory prerequisite for written exam
Instructor(s):
Christian Homburg, Robin Wagner-Fabisch
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, recorded
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

If you have any course-related questions, please contact Moritz Tischer: moritz.tischer bwl.uni-mannheim.de
Learning target:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Final Exam (100%)
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
MKT 352 Social Media Marketing (Lecture)
EN
Lecture type:
Lecture
ECTS:
4
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Recommended requirement:
Examination achievement:
Final Exam (70%), Case Study (30%)
Instructor(s):
Florian Kraus
Description:
In a recent survey of the 100 largest Fortune Global 500 companies, public relations firm Burson-Marsteller (www.burson-marsteller.com) found that more than three-quarters (79%) of the top 100 companies are using at least one of the four social media platforms: Twitter, Facebook, YouTube, or corporate  blogs. The study reported that people are following companies for news and information about the company, products, and promotions, to offer feedback, and to engage customer service. In another study, eMarketer reports that the US social media advertising spending will hit $2.0 billion. Clearly, social media marketing has emerged as an important marketing strategy.

In this course we will focus on the following:

• Why social medium has become important for the future of business
• How can social media marketing strategies be constructed and implemented
• What changes in the corporate culture are required
• The limitations of social media marketing
• Measuring the effectiveness of social media strategies

This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.

Students must attend at least 8 sessions out of the total 10 sessions. If the attendance falls below 80%, the student will not be allowed to take the final exam and will also receive a penalty of 50% in the submitted case studies.

All participants are required to bring laptops to class.

Further information can be found on the chair's website: http://kraus.bwl.uni-mannheim.de
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:

This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
 
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.
Recommended requirement:
Literature:
The required textbook for this course is:
 
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London. 
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
 
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Examination achievement:
Digital examination format (100% grade) & mandatory simulation attendance
Instructor(s):
Sabine Kuester, Angeliki Kalogeraki, Miriam Biller
Description:
Students will be assigned to groups to play a computer simulation. It is mandatory that each student registers for the simulation via Portal2. You can register anytime between February 3-13, 2020. The time of your registration is not relevant as groups are not formed on a first-come, first-served basis. Further information will be provided during orientation week.
MKT 450 Marketing Communications (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
The students understand what Marketing Communications is and how it works.
The students understand the different process steps of marketing communications (planning, organization, execution, monitoring of communication actions).
The students know the various aspects and perspectives of marketing communications (i.a., advertising, public relations, sponsoring, sales promotion, direct marketing).
The students develop the ability to criticize various communication instruments and their application.
 
Recommended requirement:
Examination achievement:
100% Exam
Instructor(s):
Florian Kraus, Maximilian Gärth
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Area Operations Management

OPM 450 Decision-Making Tools for Managing Operations (Lecture w/ Exercise)
EN
Lecture type:
Lecture w/ Exercise
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Instructor(s):
Cornelia Schön-Peterson, Oliver Vetter
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Recommended requirement:
Instructor(s):
Christoph Bode
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)