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Betriebswirtschaftslehre – Bachelor (alle)
Which courses are suitable for me?
If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/
If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.
Area Accounting and Taxation
ACC 300 Introduction to Financial Accounting (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited places. Please register for this course on Portal 2 during the registration period (July 1st – September 2nd), you will be admitted at the end of the registration period.
Lektor(en):
Hala S.I. Jada
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
ACC 300 Introduction to Financial Accounting (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited places. Please register for this course on Portal 2 during the registration period (July 1st – September 2nd), you will be admitted at the end of the registration period.
Lektor(en):
Hala S.I. Jada
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
ACC 300 Introduction to Financial Accounting (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited places. Please register for this course on Portal 2 during the registration period (July 1st – September 2nd), you will be admitted at the end of the registration period.
Lektor(en):
Hala S.I. Jada
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
ACC 300 Introduction to Financial Accounting (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited places. Please register for this course on Portal 2 during the registration period (July 1st – September 2nd), you will be admitted at the end of the registration period.
Lektor(en):
Hala S.I. Jada
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
ACC 303 Financial Accounting I: Jahres- und Konzernabschluss (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited places. Please register for this course on Portal 2 during the registration period (July 1st – September 2nd), you will be admitted at the end of the registration period.
Lektor(en):
Prof. Dr. Jens Wüstemann, Frederik Kohl, Silke Frankl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
ACC 351 International Accounting (Vorlesung mit Übung)
EN
Kurstyp:
Vorlesung mit Übung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal 2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Prüfungsleistung:
Grading is based on a final exam (100%).
The final exam is expected to take 60 minutes.
The final exam is expected to take 60 minutes.
Lektor(en):
Dr. Christoph Hütten, Frederik Kohl, Silke Frankl
Beschreibung:
The lecture is taught by Dr. Hütten, Chief Accounting Officer at SAP AG, Walldorf. The exercise class is taught by Dr. Sessar from SAP AG in Walldorf.
In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.
In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
ACC 352 Security Valuation & Financial Statement Analysis (Blockseminar)
EN
Kurstyp:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
Prüfungsleistung:
Students will demonstrate their understanding of and competency in course topics through an individual assignments. The final grade will be calculated as follows:
Individual assignment 100%
Individual assignment 100%
Lektor(en):
Annabel Müller
Beschreibung:
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
TAX 303 Taxation I: Unternehmensbesteuerung (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited places. Please register for this course on Portal 2 during the registration period (July 1st – September 2nd), you will be admitted at the end of the registration period.
Lektor(en):
Prof. Dr. Christoph Spengel, Stefan Weck
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
TAX 352 Taxation of multinational firms (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited capacity. Please register for this course on Portal 2 during the registration period (July 1st – September 2nd), you will be admitted at the end of the registration period.
Not open for participants of TAX 450.
Not open for participants of TAX 450.
Lernziel:
- Understand why taxation matters and how the different elements of the tax code might affect firms decision behavior;
- Learn about the heterogeneity of tax regimes by looking at some illustrative examples from the Asia Pacific Region and Europe
- Understand and evaluate the consequences of taxation when undertaking cross-border transactions;
- Learn about the basic principles of international taxation
- Identify the key tax issues that affect the tax burden of international investments
- Analyse basic tax planning structures related to financing strategies and holding companies
- Understand what the recent BEPS (base erosion and profit shifting) debate is about and why Google, Amazon etc. achieve extremely low tax rates
- Learn what countries are doing or plan to do to address aggressive tax planning
Prüfungsleistung:
Written exam (60 min.)
Lektor(en):
Prof. Dr. Christoph Spengel, Sarah Winter
Beschreibung:
Multinational groups operate globally and are thus faced with heterogeneous taxation frameworks. On the one hand, this is a compliance issue but on the other hand it can be shown empirically, that firms also adjust their behavior (e.g. locations choices, investment choices, capital structure) accordingly. In this context taxes (tax rates and the definition of the tax base) are one decision factor between other business or economic determinants. This knowledge, in return, is relevant for policy makers trying to attract foreign direct investments by offering attractive tax systems. Due to the mobility of capital, complex cross-border group structures, and little harmonization in tax codes, the tax competition by countries as well as tax planning activities of firms can lead to a situation where multinational groups pay very little taxes. This might light to an erosion of the tax revenue as well as to competition distortions towards domestic firms.
In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on countermeasures against base erosion and profit shifting.
In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on countermeasures against base erosion and profit shifting.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Area Banking, Finance and Insurance
CC 302 / CC 303 Finanzmathematik / Quantitative Methoden (Einführungsveranstaltung)
DE
Kurstyp:
Einführungsveranstaltung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
Teilnahme:
Online live
Lektor(en):
Prof. Dr. Cornelia Schön-Peterson
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 355 Behavioral Finance (Blockseminar)
EN
Kurstyp:
Blockseminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
By the end of the course students will learn about types of limits to arbitrage; psychological aspects of decision-making relevant to Finance; common puzzles in financial markets and the behavioral approach to explaining those puzzles.
Empfohlene Voraussetzungen:
Literatur:
Barberis, Nicholas, and Richard Thaler (2003), „A Survey of Behavioral Finance,“ in George Constantinides, Milton Harris, Rene Stulz (eds.), Handbook of the Economics of Finance, North Holland. The book, or rather the relevant part of it, is available at the author's website: https://nicholasbarberis.github.io/ch18_6.pdf
Prüfungsleistung:
100% of the grade will be determined by the final exam (closed-book). The exam is written and will consist of several (usually six or seven) open-ended questions.
Lektor(en):
Annabel Müller
Beschreibung:
Much of modern financial economics works with models in which agents are rational and arbitrageurs can fix any mis-pricing. Behavioral Financial Economics is the area of finance which relaxes both of these assumptions. Behavioral models usually have two building blocks: limits to arbitrage, which make it difficult for rational traders to undo the dislocations caused by less rational traders; and psychology, which catalogs the kinds of deviations from full rationality we might expect to see. We discuss these two topics, and then consider a number of applications such as asset pricing (the aggregate stock market and the cross-section of average returns) or individual investor portfolio choice and trading behavior.
Course Outline and Reading
Class 1: Limits to arbitrage (BT, Chapter 2).
Class 2: Psychology (BT, Chapter 3)
Class 3: Individual Investor Behavior (BT, Chapter 7)
Class 4: Cross-Sectional Puzzles (BT, Chapter 5)
Class 5: Behavioral Corporate Finance (BT, Chapter 8)
Class 6: Final exam
Course Outline and Reading
Class 1: Limits to arbitrage (BT, Chapter 2).
Class 2: Psychology (BT, Chapter 3)
Class 3: Individual Investor Behavior (BT, Chapter 7)
Class 4: Cross-Sectional Puzzles (BT, Chapter 5)
Class 5: Behavioral Corporate Finance (BT, Chapter 8)
Class 6: Final exam
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
FIN 401 Corporate Finance and Risk Management (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
It is mandatory that you register for this course via Portal 2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Prof. Ph. D. Ernst Maug, Prof. Dr. Stefan Rünzi
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
FIN 401 Corporate Finance and Risk Management (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Lektor(en):
Prof. Ph. D. Ernst Maug, Prof. Dr. Stefan Rünzi
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Finanzwirtschaft (Vorlesung mit Übung)
DE
Kurstyp:
Vorlesung mit Übung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
12
Teilnahme:
Online aufgezeichnet
Lektor(en):
Dr. Thomas Johann, Jiri Tresl Ph.D.
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Grundlagen der Finanzmathe VL (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
Teilnahme:
Online aufgezeichnet
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen der Finanzmathematik (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
1
Beschreibung:
Weitere Infos: Ilias
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Grundlagen der Finanzmathematik / Quantitative Methoden (Einführungsveranstaltung)
DE
Kurstyp:
Einführungsveranstaltung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
Teilnahme:
Online live
Lektor(en):
Prof. Dr. Cornelia Schön-Peterson
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
MAN/
EN
Kurstyp:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Prüfungsleistung:
Students will be required to develop a research proposal, detailing their understanding of the research process (100%)
Lektor(en):
Annabel Müller
Beschreibung:
The course offers an introduction to Research Methods. It will provide you with an understanding of different stages of the research process, and provide an overview over the following topics:
- Literature reviews – how to conduct a rigorous and systematic review of the literature
- Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:
- Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
- Surveys – how to use surveys in research; exemplars of survey use; key readings in the area.
- Experiments – how to use experiments in research; exemplars of experiment use; key readings in the area
- Analysis & presentation of results – Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.
MAN/
EN
Kurstyp:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Prüfungsleistung:
Short case in which students apply the knowledge gained to a case organisation/
Lektor(en):
Annabel Müller
Beschreibung:
This course addresses the issues arising from Environmental change.
Issues examined are:
Examination is made of the:
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Issues examined are:
- What is the state of Science regarding Environmental Change?
- What are the effects of Environmental Change on Business?
Examination is made of the:
- moral case;
- legal case; and
- business case
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Quantitative Methoden – Q & A Session zu den ILIAS-Lernmodulen (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
1
Teilnahme:
Online live
Lektor(en):
Prof. Dr. Cornelia Schön-Peterson
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Area Information Systems
IS 201 Wirtschaftsinformatik I: Einführung und Grundlagen (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited places. Please register for this course on Portal 2 after your enrollment, you will be admitted at the end of the registration period.
Lernziel:
Anhand der Vorlesung sollen Sie erlernen, dass Wirtschaftsinformatik mehr als die Nutzung von Informationstechnik ist. Die Inhalte werden Sie im weiteren Verlauf Ihres Studiums sowie bei der Verwertung des erlernten Wissens in ihrer Bachelorarbeit nutzenbringend verwerten können.
Empfohlene Voraussetzungen:
Literatur:
Heinrich, Lutz J., Heinzl, Armin, Riedl, René: Wirtschaftinformatik – Einführung und Grundlegung, 4. Auflage, Springer 2011
Prüfungsleistung:
80% Schriftliche Klausur (90 Minuten)
20% Gruppenarbeit
20% Gruppenarbeit
Lektor(en):
Prof. Dr. Armin Heinzl, Deborah Mateja, Dr. André Halckenhäußer
Beschreibung:
Die Vorlesung Wirtschaftsinformatik I vermittelt die Fundamente der Wirtschaftsinformatik als wissenschaftliche Disziplin. Im Rahmen einer Einführung werden unter anderem der Gegenstand, der Wissenschaftscharakter, die Forschungsziele, -theorien, und -methoden sowie Nachbardisziplinen und ein Ländervergleich behandelt. Im Rahmen der Grundlegung werden zentrale Inhalte wie Informationsbedarf, Informationsverhalten, Informationssystem, Informationsinfrastruktur, Benutzerverhalten, Aspekte einer Entwurfslehre und Inhalte der Evaluationsforschung vermittelt.
Bitte klicken Sie hier für weitere Informationen.
Bitte klicken Sie hier für weitere Informationen.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
IS 203 Wirtschaftsinformatik III: Development and Management of Information Systems (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live & aufgezeichnet
Lernziel:
In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written exam (30%) (90 Minuten)
Case study write-up (70%)
Case study write-up (70%)
Lektor(en):
Prof. Dr. Hartmut Höhle
Beschreibung:
During the last decades we witnessed a growing importance of Information Systems (IS) in the business world along with faster and faster innovation cycles. A case in point is the growing IS-related expenditure of corporations, forecasted to total EUR 2.63 trillion in 2012 – a 4.7% growth over 2011 (Gartner 2013). Ranging from the enrichment of routine working tasks (i.e., employee portals to integrate disparate applications, data, and processes (Daniel and White 2005)) to the e-enabled integration of entire business eco-systems (e.g., platform-based integration of supply chains (e.g., Kroenke 2010)), IS have become a vital backbone of businesses.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
IS 405 Integrated Information Systems (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited places. Please register for this course on Portal 2 during the registration period (July 1st – September 2nd), you will be admitted at the end of the registration period.
Lernziel:
After attending the lecture, exercises and tutorials students are able to:
- model complex business processes based on popular modelling techniques
- discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
- complete basic tasks from different functional areas in a wide-spread integrated information system.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Klausur (90 Minuten)
Lektor(en):
Prof. Dr. Armin Heinzl
Beschreibung:
This course first outlines the basics of data and business process modelling based on wide-spread approaches such as entity relationship diagrams, event-driven process chains (EPC), and business process model and notation (BPMN). The remainder of the course then focuses on the use and purpose of integrated information systems across different functional areas in industrial companies. Finally, basics of management support systems such as business intelligence systems are addressed.
- Business Process Modelling
-
Application Systems in
- Research and Development
- Marketing and Sales
- Procurement and Warehousing
- Production
- Shipping and Customer Service
- Finance, Accounting, HR
- Planning and Control Systems
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Area Management
MAN 301 Strategic and International Management (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Lektor(en):
Dr. Jan-Philipp Ahrens, Prof. Dr. Michael Woywode, Robert Dehghan, Prof. Dr. Matthias Brauer, Louis Vandepoele, Dr. Baris Istipliler
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
MAN 352 Human Resources Management (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Lernziel:
The students
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management
Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management
Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
Literatur:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
Prüfungsleistung:
Final exam (4 ECTS) + Assignments (+2 ECTS; mandatory for incoming students only)
Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming business administration students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.
In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.
Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming business administration students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.
In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.
Lektor(en):
Prof. Dr. Torsten Biemann
Beschreibung:
The lecture MAN 352 Human Resource Management is part of the courses offered to bachelor students in business administration and law at the University of Mannheim. To get an idea of the coherences, problems, and solutions of human resource management as well as the tasks, operational areas, and instruments of management we offer a weekly lecture (1.5 hours) for 12 weeks.
The lecture includes the following topics on human resource management:
The literature applied in the course is based on:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
The lecture includes the following topics on human resource management:
- Human Resource Environment
- Job Analysis & Job Design
- HR Planning & Recruiting
- Selection
- Training
- Performance Management
- Employee Development
- Separation & Retention
- Compensation
- Incentives + International HRM
- High-Performance Organizations
The literature applied in the course is based on:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
MAN 358 Strategy and Sustainability (Blockseminar)
EN
Kurstyp:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Literatur:
Linnenluecke MK & Griffiths A. 2015. The Climate Resilient Organization: Adaptation and Resilience to Climate Change and Weather Extremes. Cheltenham, UK: Edward Elgar Publishing. ISBN: 978 1 78254 582 8The book is also available online via eBooks.com, Google plan and kobo. The eISBN is 978 1 78254 583 5.
Prüfungsleistung:
100% assignment (individual) in which students apply the knowledge gained to a case organisation/
Lektor(en):
Annabel Müller
Beschreibung:
Achieving corporate sustainability is a challenge that increasingly occupies twenty-first century corporations and their key stakeholders. There are increasing pressures on corporations from governments, shareholders and political interest groups to change wasteful and destructive practices. The path forward is protracted, noisy and tough. The challenge for corporations is to create value through sustainability. This seminar focuses on how senior executives and change agents can implement effective strategies to support such value creation. The focus of this seminar is on the change strategies involved – incremental and transformational – required to shift organizations towards sustainability.
MAN/
EN
Kurstyp:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Prüfungsleistung:
Students will be required to develop a research proposal, detailing their understanding of the research process (100%)
Lektor(en):
Annabel Müller
Beschreibung:
The course offers an introduction to Research Methods. It will provide you with an understanding of different stages of the research process, and provide an overview over the following topics:
- Literature reviews – how to conduct a rigorous and systematic review of the literature
- Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:
- Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
- Surveys – how to use surveys in research; exemplars of survey use; key readings in the area.
- Experiments – how to use experiments in research; exemplars of experiment use; key readings in the area
- Analysis & presentation of results – Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.
MAN/
EN
Kurstyp:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Prüfungsleistung:
Short case in which students apply the knowledge gained to a case organisation/
Lektor(en):
Annabel Müller
Beschreibung:
This course addresses the issues arising from Environmental change.
Issues examined are:
Examination is made of the:
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Issues examined are:
- What is the state of Science regarding Environmental Change?
- What are the effects of Environmental Change on Business?
Examination is made of the:
- moral case;
- legal case; and
- business case
Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
Wirtschafts- und Unternehmensethik (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
3
Kurs geeignet für:
Bachelor, Master
Kurssprache:
deutsch
SWS 1:
2
Teilnahme:
Online live
Registrierungsinformationen:
Registration: All incoming exchange students at the School of Humanities need to register for their courses via Portal2. For further details, please check the instructions for course registration or contact incomingphil.uni-mannheim.de.
Anmeldung: Alle Austauschstudierenden der Philosophischen Fakultät müssen sich über Portal2 für ihre Kurse anmelden. Weitere Informationen finden Sie in unserer Anleitung oder wenden Sie sich an incomingphil.uni-mannheim.de.
Anmeldung: Alle Austauschstudierenden der Philosophischen Fakultät müssen sich über Portal2 für ihre Kurse anmelden. Weitere Informationen finden Sie in unserer Anleitung oder wenden Sie sich an incomingphil.uni-mannheim.de.
Literatur:
W. Shaw: Business Ethics. 8. Auflage. Boston: Wadsworth 2013.
K. Homann/
Prüfungsleistung:
Klausur
Lektor(en):
Dr. Julius Schälike
Beschreibung:
Die Vorlesung führt ein in die wichtigsten Konzepte der Normativen Ethik (Utilitarismus;
Kontraktualismus; Kantianismus) und der Wirtschafts- und Unternehmensethik (Libertäre Ethik; Egalitarismus [Rawls]; Ökonomische Ethik [Homann]). Anhand einschlägiger
Fallstudien werden die Ansätze erprobt und kritisch diskutiert. Vertieft werden u. a.
folgende Themen: Markt und Wettbewerb; Shareholder vs. Stakeholder Value; kollektives Handeln und individuelle Verantwortung; Klimawandel; Downsizing; Sweatshops; manipulative Werbung.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Area Marketing
Marketing (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/
Lektor(en):
Prof. Dr. Florian Kraus, Prof. Dr. Florian Stahl, Prof. Dr. Christian Homburg
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
MKT 351 Marketing Management Decisions (Blockseminar)
EN
Kurstyp:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
More information on the course format is available on the website of the responsible chair.
More information on the course format is available on the website of the responsible chair.
Lernziel:
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literatur:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Prüfungsleistung:
Form of Assesment:
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Beschreibung:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
MKT 353 Brand and Product Management (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
On successful completion of this course, students should be able to:
• Understand the fundamental principles involved in managing branded products;
• Explain the critical importance of branding for superior business performance;
• Critically evaluate a brand- or product-related argument logically, such as the notion that brand identity and brand image are not always identical because brand identity is what the brand manager seeks and brand image is what the customer seeks;
• Synthesize schools of though in brand and product management, for example the notion that a brand is a product’s name vs. the notion that a brand is a strategic market position;
• Solve complex brand- or product-related problems, such as determining whether a brand has greater awareness depth than awareness breadth;
• Evaluate empirical and theoretical brand and product research from various sources.
• Understand the fundamental principles involved in managing branded products;
• Explain the critical importance of branding for superior business performance;
• Critically evaluate a brand- or product-related argument logically, such as the notion that brand identity and brand image are not always identical because brand identity is what the brand manager seeks and brand image is what the customer seeks;
• Synthesize schools of though in brand and product management, for example the notion that a brand is a product’s name vs. the notion that a brand is a strategic market position;
• Solve complex brand- or product-related problems, such as determining whether a brand has greater awareness depth than awareness breadth;
• Evaluate empirical and theoretical brand and product research from various sources.
Literatur:
Useful Relevant Literature:
Keller, Kevin Lane (2013), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4nd Edition, Upper Saddle River, NJ: Prentice Hall.
Aaker, David A. (1996), Building Strong Brands, New York: Free Press.
Kapferer, Jean-Noel (2012), The New Strategic Brand Management: Advanced Insights and Strategic Thinking, 5th. ed., London: Kogan Page.
Keller, Kevin Lane (2013), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4nd Edition, Upper Saddle River, NJ: Prentice Hall.
Aaker, David A. (1996), Building Strong Brands, New York: Free Press.
Kapferer, Jean-Noel (2012), The New Strategic Brand Management: Advanced Insights and Strategic Thinking, 5th. ed., London: Kogan Page.
Lektor(en):
Leonie Gehrmann, Dr. Ülfet Isci Özalp
Beschreibung:
This course places product management in a strategic branding context and aims to provide a comprehensive treatment of modern brand and product management practices. Both goods and services are treated as products in the course. In particular, the course examines the way in which brand decisions can contribute to creating a competitive advantage for products and explains how to make changes to brand strategies over time as well as respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage brand equity
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
MKT 354 Marketing Strategy (Blockseminar)
EN
Kurstyp:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Yasid Soufi, Prof. Dr. Florian Kraus
Beschreibung:
Lectures for streaming-on-demand will be uploaded (24th October – 18th November 2020) in the Ilias Group.
There will be a Zoom Meeting for Q&A on the 19th of November (15:00), the link will be provided via the Ilias Group as well.
There will be a Zoom Meeting for Q&A on the 19th of November (15:00), the link will be provided via the Ilias Group as well.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Area Operations Management
OPM 301 Operations Management (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Lektor(en):
Prof. Dr. Moritz Fleischmann, Prof. Dr. Raik Stolletz
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Klausur (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Klausur (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Präsenz live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Klausur (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Klausur (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Klausur Zweittermin (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Klausur Zweittermin (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Klausur Zweittermin (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Probeklausur (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
OPM 301 Operations Management – Probeklausur (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Produktion (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
2
Teilnahme:
Online live
Registrierungsinformationen:
Please register for this course as well as the accompanying exercise classes and/
Lektor(en):
Prof. Dr. Raik Stolletz, Prof. Dr. Moritz Fleischmann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Produktion (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS 1:
2
Teilnahme:
Online live
Registrierungsinformationen:
Please register for this course as well as the accompanying exercise classes and/
Lektor(en):
Prof. Dr. Moritz Fleischmann, Prof. Dr. Raik Stolletz
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.
Produktion Exam supervision (Vorlesung)
DE
Kurstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/
Lektor(en):
Prof. Dr. Raik Stolletz, Prof. Dr. Moritz Fleischmann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Zusätzliche Kurse (nicht areaspezifisch/Softskills)
Micropolitics and Negotiation (Vorlesung)
EN
Kurstyp:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS 1:
2
Teilnahme:
Online live
Lernziel:
Studierende verstehen die Bedeutung mikropolitischer Fähigkeiten für eine effektive Führung in der Praxis. Nach erfolgreichem Absolvieren dieses Kurses kennen sie die theoretischen Konzepte von Mikropolitik. Teilnehmende erlernen die Grundsätze erfolgreicher Verhandlungsführung und können verschiedene Ansätze von Verhandlungen reflektieren und bewerten. Studierende lernen die Anwendung verschiedener Verhandlungs- und Gesprächsführungstechniken. Sie sind in der Lage, die Bedeutung der (inter-)kulturellen Dimension in Verhandlungen zu reflektieren und einzuordnen.
Lektor(en):
Dr. Ingo Bayer, Christina Vonhoff
Beschreibung:
In diesem Kurs setzen sich Studierende mit den theoretischen Grundlagen von Mikropolitik auseinander und diskutieren die Anwendung dieser Grundlagen in verschiedenen Kontexten:
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.
Weitere Informationen
1 SWS geben die Dauer eines Kurses an, der wöchentlich während eines Semesters angeboten wird. Eine SWS entspricht 45 Minuten.