Foto: Staatliche Schlösser und Gärten Baden-Württemberg
Betriebswirtschaftslehre – Bachelor (alle)
Which courses are suitable for me?
If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/
If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.
Area Accounting and Taxation
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/
Lektor(en):
Jannis Bischof, Patricia Breuer, Amadeus Bach, Sophie Holschneider
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
No registration required for the lecture. Whether you need to register for accompanying exercises/
Lektor(en):
Jannis Bischof, Patricia Breuer, Amadeus Bach
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
1
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Literatur:
- Wiley: International Financial Reporting Standards (IFRS) 2020 (Wiley 2020, 14th Edition)
- Chaudhry et al., Wiley: IFRS 2019: Interpretation and Application of International Accounting and Financial Reporting Standards (Wiley 2019)
Lektor(en):
Dirk Simons
Beschreibung:
The course covers international financial reporting. After a brief introduction and description of the institutional setting, single International Financial Reporting Standards (IFRS) are presented in detail. The focus is on recognition as well as initial and subsequent measurement regulations. Disclosure regulations are mentioned but not covered in detail. Among other things the course covers IAS 16 (Property, Plant & Equipment), IAS 38 (Intangible Assets), IAS 36 (Impairment of Assets), IAS 12 (Income Taxes), IFRS 16 (Leases) as well as IAS 37 (Provisions, Contingent Liabilities & Contingent Assets).
Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Philipp Dörrenberg, Felix Vetter, Alina Pfrang, Jan Kock
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Philipp Dörrenberg, Felix Vetter, Alina Pfrang, Jan Kock
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Philipp Dörrenberg, Felix Vetter, Alina Pfrang, Jan Kock
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Holger Daske, Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Holger Daske, Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Christoph Spengel, Sarah Winter
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
TAX 451 Case Study Competition on Tax Transparency (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
1
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
After the information event on 5 March 2021 students can register for (binding) course participation via email to Leonie Fischer (leonie.fischer@zew.de) or Sarah Winter (swinter@uni-mannheim.de) including
- Transcript and CV or
- Transcript and two sentences about your motivation to participate in the case study.
Lektor(en):
Christoph Spengel, Sarah Winter
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Banking, Finance and Insurance
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
4
Teilnahme:
Online aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Oliver Spalt, Erik Theissen
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online aufgezeichnet
Registrierungsinformationen:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Lektor(en):
Luisa Ana Langer
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 453 Alternative Investments from an Institutional Investor's Perspective
– Nachtermin (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Lektor(en):
Kai Mäckle
Beschreibung:
Nachschreibetermin
FIN 454 Sustainable Investing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Lektor(en):
Chia-Yi Yen, Hartmut Graf, Alexandra Niessen-Ruenzi
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Information Systems
IS 301 Foundations of Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Hartmut Höhle
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Literatur:
Course Materials:
Please join the cross-semester ILIAS group „Integrated Information Systems (Semesterübergreifend)“. Details will be announced in the first lecture.
Please join the cross-semester ILIAS group „Integrated Information Systems (Semesterübergreifend)“. Details will be announced in the first lecture.
Prüfungsleistung:
Written exam
Lektor(en):
Pascal Kunz, Armin Heinzl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Management
MAN 401 Organization and Human Resource Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Prüfungsleistung:
Written exams (2 x 45 min.)
Lektor(en):
Karin Hoisl, Torsten Biemann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Take Home Exam, Open Book Format.
Lektor(en):
Bernd Helmig
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 452 Einführung in das Public Management (Vorlesung mit Übung)
DE
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Präsentation (30%), Klausur: Take-Home als Open Book (70%)
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 453 Thinking Beyond Boxes – Advance your Start-up (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
Only students who have an advanced business idea should apply for this course. For information on the registration procedure for this course, please see the chair’s website: https://www.mcei.de/teaching/undergraduate/man-453
Lernziel:
The course fosters the further development of your own entrepreneurial project. You will acquire and deepen your entrepreneurial skills. We start by a brief recap of the basic con-cepts and connections of creativity, entrepreneurial thinking and innovation. Most im-portantly, you will further advance your pitch deck and the business plan of your already ex-isting the startup project. Growing your presentation skills is essential to pitch your startup in front of an expert jury on demo day by the end of the course.
Empfohlene Voraussetzungen:
Prüfungsleistung:
20% Written exam
40% Final pitch presentation (team)
40% Final reporting (team)
40% Final pitch presentation (team)
40% Final reporting (team)
Lektor(en):
Thomas Friedrich Karl Hipp, Nora Zybura, Bettina Müller
Beschreibung:
The course encourages the further development of student business ideas from all faculties of the University of Mannheim. In the course format, students develop their own already existing business ideas individually or as a start-up team (after consultation). Milestones tai-lored to each startup are set at the beginning of the course. Coaching by MCEI employees to develop innovative products and services is ensured throughout the semester. The MCEI DesignLAB offers the student founders room for the further realization of their projects. In a workshop at the start of the course, basic tools for business model development and how to reach investment readiness (angel financing, VC) will be taught. At demo day by then end of class, the startups will pitch in front of experts and investors.
Students who do not have an advanced business idea yet should follow MAN 450 Entrepre-neurship, Innovation and Business Model Design instead
Students who do not have an advanced business idea yet should follow MAN 450 Entrepre-neurship, Innovation and Business Model Design instead
MAN 456 Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
For information on the registration procedure for this course, please see the chair’s website: https://www.mcei.de/teaching/undergraduate/man-450
Lektor(en):
Jan-Philipp Ahrens, Baris Istipliler
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 457 MOOC “On the Path to Sustainability – A Case Study” (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Lernziel:
Participants will…
- gain a holistic understanding of the topic of sustainable business,
- learn from practitioners how to effectively manage the transition towards sustainability in a company or a team, and
- develop a critical understanding of these topics.
Prüfungsleistung:
Essay paper as group work
Beschreibung:
As humanity, we are facing urgent sustainability issues and companies are increasingly seen as having an especially great responsibility for sustainable business practices. This MOOC provides an in-depth case study of the business model of the company Vaude, supplemented with background knowledge on the topics discussed. To deep-dive into the sustainability approach of Vaude, the MOOC contains interviews with various people inside of Vaude, including departments as diverse as procurement, product development, HR, operations, accounting, and management.
Management für Nebenfachstudierende (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Bernd Helmig, Marina Friedrich-Schieback, Moritz Motyka, Maren Rottler
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Area Marketing
MKT 301 Marketing I (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Empfohlene Voraussetzungen:
Lektor(en):
Christian Homburg, Robin Wagner-Fabisch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Blockseminar)
EN
Vorlesungstyp:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online aufgezeichnet
Registrierungsinformationen:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
If you have any course-related questions, please contact Moritz Tischer: moritz.tischer@bwl.uni-mannheim.de.
If you have any course-related questions, please contact Moritz Tischer: moritz.tischer@bwl.uni-mannheim.de.
Lernziel:
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literatur:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Prüfungsleistung:
Final Exam (100%)
Beschreibung:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
MKT 352 Social Media Marketing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Lernziel:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Final Exam (70%), Case Study (30%)
Lektor(en):
Florian Kraus
Beschreibung:
In this course we will focus on the following:
- Why social medium has become important for the future of business
- How can social media marketing strategies be constructed and implemented
- What changes in the corporate culture are required
- The limitations of social media marketing
- Measuring the effectiveness of social media strategies
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lernziel:
This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.
Literatur:
The required textbook for this course is:
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London.
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London.
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Prüfungsleistung:
Digital examination format (100% grade) & mandatory simulation attendance
Lektor(en):
Sabine Kuester, Angeliki Kalogeraki, Miriam Biller
Beschreibung:
Today’s markets have become difficult environments for most companies. Challenges arise from a variety of changes taking part in many different domains, impacting the behavior and conduct of customers, competitors and other important stakeholders such as suppliers and channel partners. In this landscape companies have to be smart and able to address customer needs in a way that makes them purchase their offerings and – more importantly – that satisfies customers’ genuine needs so that satisfaction and loyalty result. If there is one business discipline that can help companies to accomplish this goal – it is marketing.
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
MKT 450 Marketing Communications (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Prüfungsleistung:
100% Exam
Lektor(en):
Florian Kraus, Maximilian Gärth
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Operations Management
OPM 450 Decision-Making Tools for Managing Operations (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Lektor(en):
Cornelia Schön-Peterson, Oliver Vetter
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Empfohlene Voraussetzungen:
Lektor(en):
Christoph Bode
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Zusätzliche Kurse (nicht areaspezifisch/Softskills)
Micropolitics and Negotiation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Lernziel:
Studierende verstehen die Bedeutung mikropolitischer Fähigkeiten für eine effektive Führung in der Praxis. Nach erfolgreichem Absolvieren dieses Kurses kennen sie die theoretischen Konzepte von Mikropolitik. Teilnehmende erlernen die Grundsätze erfolgreicher Verhandlungsführung und können verschiedene Ansätze von Verhandlungen reflektieren und bewerten. Studierende lernen die Anwendung verschiedener Verhandlungs- und Gesprächsführungstechniken. Sie sind in der Lage, die Bedeutung der (inter-)kulturellen Dimension in Verhandlungen zu reflektieren und einzuordnen.
Lektor(en):
Ingo Bayer, Christina Vonhoff
Beschreibung:
In diesem Kurs setzen sich Studierende mit den theoretischen Grundlagen von Mikropolitik auseinander und diskutieren die Anwendung dieser Grundlagen in verschiedenen Kontexten:
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.