Business School - Bachelor's level (all)

Lecture

6.0 (Modul/e)

English

2

No registration required.

Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to understand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the opportunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.

Written exam (90 min.), presentation

Reeyarn Zhiyang Li , Stephen Paul Campbell

Lecture

6.0 (Modul/e)

English

2

No registration required.

Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to understand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the opportunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.

Written exam (90 min.), presentation

Reeyarn Zhiyang Li , Stephen Paul Campbell

Lecture

6.0 (Modul/e)

English

2

No registration required.

Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to understand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the opportunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.

Written exam (90 min.), presentation

Reeyarn Zhiyang Li , Stephen Paul Campbell

Lecture

6.0 (Modul/e)

English

2

No registration required.

Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to understand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the opportunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.

Written exam (90 min.), presentation

Reeyarn Zhiyang Li , Stephen Paul Campbell

Lecture

6.0 (Modul/e)

German

Students will acquire specific know ledge in the areas of financial accounting and group accounting. In addition, they are able to critically assess the definition of assets, liabilities, revenues and expenses as well as the rules for recognition and measurement within the context of different accounting theories.
During exercise classes, tutorials and the team competition, this knowledge is applied to specific practical situations while considering and scrutinizing various aspects and points of view. Moreover, students need to assess the effects of different decision alternatives on the various stakeholders of a business (e.g. shareholders, managers, government, etc.) in order to develop appropriate strategies and action plans. The results of these considerations are presented in written form. This requires a clear understanding and analysis of the respective problem sets. Results need to be presented convincingly in a structured and comprehensible manner. Teamwork and leadership are further objectives of the course, as students form groups during the team competition.

Written exam (90 min.)

Marcel Rost , Jens Wüstemann

Lecture w/ Exercise

6.0 (Modul/e)

English

2

No registration required.

Grading is based on a final exam (100%).
The final exam is expected to take 90 minutes.

Christoph Hütten , Amaraa-Daniel Zogbayar

Intensive seminar

4.0

English

2

Professor: Andreas Simon, Ph.D.
E-mail address: andreas.simon@pepperdine.edu
Office hours: before and after class and by appointment

1. COURSE CONTENTS
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings,
asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.

2. STUDENT LEARNING OUTCOMES
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report

3. ASSESSMENT and EVALUATION
Students will demonstrate their understanding of and competency in course topics through an individual exam and team assignments. The final grade will be calculated as follows:
Group assignments (group): 30% (3 assignments, 10 pts each)
Final exam (individual): 70% (60 pts)
TOTAL 100% (100 pts)

Group Assignments:
See the class schedule section for the full list of assignments. There are three assignments. These assignments are to be completed as group work. Your groups will be assigned in the first class of the course. The assignments are mini-case studies where you have to apply the material we learned in class to a real world company. The assignments also build the foundation for the FSA report. The assignments are group work. Every team member should participate in doing the assignments. That is the only way you can be sure that you have mastered the material.

Each group will be required to write up the answers to the assignments in a Microsoft Word/Excel document. You are expected to discuss your assignment as a group while you work on it. Any assignments posted after class has started will be considered late. Late assignments will not be accepted. It is your responsibility to ensure your assignments have
been successfully posted/ emailed to me. We will go over the assignments at the beginning of each class.

Final exam:
The final exam is individual work. In other words, you may not consult any other individuals during the examination. The final exam includes multiple-choice questions, short-answer essay questions, small case analyses, and computational problems. It will cover material from the prior lectures (e.g. reading material, in-class problems, slides and assignment topics).

I do not give makeup tests because it is impossible to make an equivalent test without placing the student at either an advantage or disadvantage. After returning the test, if you believe you should receive additional credit please provide a written explanation in support of your position with your answer from your exam paper for me to review. I will need quiet time to review your submittal so that I can give it the serious thought your request deserves. You need to submit your request to me in person or by email within one week after I return your test. Thanks for understanding.

Although I do not expect cheating in my class, the penalty is an FAIL for the course. Cheating occurs when you look at one or more students' papers during an exam or obtain help from faculty or students outside your team on assigned homework sets or tests. Plagiarism occurs when you copy large sections of an author’s material without referencing it. If in doubt, please email me.

4. TEXT AND COURSE MATERIAL
Lundholm and Sloan, Equity Valuation and Analysis, McGraw-Hill Companies, 3rd edition. Note: You DO NOT NEED the eVal software that comes with the book. I will provide you with an updated version. We will use the eVal Excel spreadsheet. extensively both in class and out. All relevant materials beyond the textbook (e.g. lectures slides, in-class solutions, and assignment solutions) will be posted online.

By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report

Students will demonstrate their understanding of and competency in course topics through an individual exam and team assignments. The final grade will be calculated as follows:

Assessment Delivery Percentage of Grade
Group assignments Group 30% (3 assignments, 10 pts each)
Final exam Individual 70% (70 pts)
TOTAL 100% (100 pts)

Annabel Ruth Müller

Lecture

6.0 (Modul/e)

German

2

Students are able to make value judgements regarding the most important taxes affecting businesses. Specifically, they are able to make comparisons and determine the optimal choice of legal form for a business. Students can formulate projections and justify their statements. During exercises and tutorial classes, this knowledge is applied to specific practical situations while considering and scrutinizing various aspects and points of view. Moreover, students need to assess the effects of different decision alternatives on the various stakeholders of a business (e.g. shareholders, managers, government, etc.) in order to develop appropriate strategies and action plans. The results of these considerations are presented in written as well as in verbal form. Both forms of presentation require a clear understanding and analysis of the respective problem sets. Results need to be presented convincingly in a structured and comprehensible manner with the help of appropriate software. Teamwork and leadership are further objectives of the course, as students form groups during exercises. Accordingly, all outcomes (e.g. solutions to tax-related problem sets or developed tax planning strategies) are presented in groups.

Written exam (90 min.)

Christoph Spengel , Raphael Maximilian Müller , Dominik Benjamin Davatolhagh

Lecture

3.0 (Modul/e)

English

2

• Understand why taxation matters and how the different elements of the tax code might affect firms decision behavior;
• Learn about the heterogeneity of tax regimes by looking at some illustrative examples from the Asia Pacific Region and Europe
• Understand and evaluate the consequences of taxation when undertaking cross-border transactions;
• Learn about the basic principles of international taxation
• Identify the key tax issues that affect the tax burden of international investments
• Analyse basic tax planning structures related to financing strategies and holding companies
• Understand what the recent BEPS (base erosion and profit shifting) debate is about and why Google, Amazon etc. achieve extremely low tax rates
• Learn what countries are doing or plan to do to address aggressive tax planning

Written exam (60 min.)

Katharina Nicolay

Lecture

6.0 (Modul/e)

German

2

Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.

Peter Albrecht , Cornelia Schön-Peterson

Introductory course

6.0 (Modul/e)

German

Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.

Intensive seminar

6.0 (Modul/e)

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (August 26 - September 5, 2019). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

By the end of the course students will learn about types of limits to arbitrage; psychological aspects of decision-making relevant to Finance; common ”puzzles” in financial markets and the behavioral approach to explaining those puzzles.

Students should have taken taken introductory courses in both Finance and Economic. Students should be familiar with such concepts as Fundamental Value, the Efficient Market Hypothesis, dividends as well as basic probability theory and regression analysis. Knowledge of pricing models, primarily CAPM, is not required but is highly recommended. For Class 5 having some basic understanding of Corporate Finance will be helpful though is not required.

Students should have taken taken introductory courses in both Finance and Economic. Students should be familiar with such concepts as Fundamental Value, the Efficient Market Hypothesis, dividends as well as basic probability theory and regression analysis. Knowledge of pricing models, primarily CAPM, is not required but is highly recommended. For Class 5 having some basic understanding of Corporate Finance will be helpful though is not required.

Annabel Ruth Müller

Lecture

3.0

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (August 26 - September 5, 2019). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Tabea Bucher-Koenen

Lecture

6.0 (Modul/e)

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (exact dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Participants of this partial module learn to assess and analyze the decision making problems of a finance department. They will be able to understand the effects of the fiscal system on financial decisions and to correctly calculate the capital costs for a corporation. Students will be made familiar with the essential instruments and decision-making processes inherent to the financing of listed corporations (stocks, bonds, loans, convertible bonds and other structured products). They also learn to apply and rate complex instruments, such as e.g. unconditional futures and swaps, and options for the change of chance-risk positions.

Formal:  -
Inhaltlich: FIN301 Investments and Asset Pricing

Written final exam (86 min.), Written voluntary midterm exam (45 min.), Online quizzes

Ernst Maug , Stefan Rünzi , Yannik Schneider

Lecture

6.0 (Modul/e)

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (exact dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Participants of this partial module learn to assess and analyze the decision making problems of a finance department. They will be able to understand the effects of the fiscal system on financial decisions and to correctly calculate the capital costs for a corporation. Students will be made familiar with the essential instruments and decision-making processes inherent to the financing of listed corporations (stocks, bonds, loans, convertible bonds and other structured products). They also learn to apply and rate complex instruments, such as e.g. unconditional futures and swaps, and options for the change of chance-risk positions.

Formal:  -
Inhaltlich: FIN301 Investments and Asset Pricing

Written final exam (86 min.), Written voluntary midterm exam (45 min.), Online quizzes

Ernst Maug , Stefan Rünzi , Yannik Schneider

Lecture w/ Exercise

6.0

German

3

Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.

Formal: -
Inhaltlich: -

Written exam (90 min.)

Thomas Johann , Jiri Tresl

Lecture w/ Exercise

6.0

German

3

Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.

Formal: -
Inhaltlich: -

Written exam (90 min.)

Thomas Johann , Jiri Tresl

Lecture w/ Exercise

6.0

German

3

Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.

Formal: -
Inhaltlich: -

Written exam (90 min.)

Thomas Johann , Jiri Tresl

Lecture w/ Exercise

6.0

German

3

Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.

Formal: -
Inhaltlich: -

Written exam (90 min.)

Thomas Johann , Jiri Tresl

Lecture

6.0 (Modul/e)

German

2

Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On the one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.

Formal:  -
Inhaltlich:  -

Written exam (45 min.)

Lars Rickenberg , Cornelia Schön-Peterson

Introductory course

6.0 (Modul/e)

German

Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On the one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.

Formal:  -
Inhaltlich:  -

Written exam (45 min.)

Intensive seminar

4.0

English

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (August 26 - September 5, 2019). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Students will be required to develop a research proposal, detailing their understanding of the research process (100%)

Annabel Ruth Müller

Lecture

6.0

English

2

No registration required.

After attending the lecture, exercises and tutorials students are able to:

• model complex business processes based on popular modelling techniques
• discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
• complete basic tasks from different functional areas in a wide-spread integrated information system.

Keine

Keine

Ekaterina Jussupow , Pascal Christoph Kunz

Lecture

6.0

German

2

Anhand der Vorlesung sollen Sie erlernen, dass Wirtschaftsinformatik mehr als die Nutzung von Informationstechnik ist. Die Inhalte werden Sie im weiteren Verlauf Ihres Studiums sowie bei der Verwertung des erlernten Wissens in ihrer Bachelorarbeit nutzenbringend verwerten können.

keine

keine

Okan Aydingül

Lecture

6.0

English

2

In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.

keine

Studienbeginn ab HWS 2011:
Written exam (30%) (90 Minuten)
Case study write-up (70%)

Studienbeginn vor HWS 2011:
Written exam (100%) (90 Minuten)

Hartmut Höhle

Lecture

6.0 (Modul/e)

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (exact dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

• Students will develop a fundamental understanding of the challenges and complexity of problems related to strategic management issues. They also will learn about potential solutions to strategic corporate problems.
• Students will get introduced to central challenges related to global value chain management
• Students will develop an understanding and get to apply central concepts/instruments of strategic and international management.

Written exam (90 min.)

Jan-Philipp Ahrens , Baris Istipliler , Michael Woywode

Lecture

6.0 (Modul/e)

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (exact dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

The students
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management

Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
 

Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
 

Final exam (4 ECTS) + Assignments (+2 ECTS; mandatory for incoming students only)

Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming business administration students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.

In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.

Torsten Biemann

Intensive seminar

4.0

English

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (August 26 – September, 2019). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Linnenluecke MK & Griffiths A. 2015. The Climate Resilient Organization: Adaptation and Resilience to Climate Change and Weather Extremes. Cheltenham, UK: Edward Elgar Publishing. ISBN: 978 1 78254 582 8The book is also available online via eBooks.com, Google plan and kobo. The eISBN is 978 1 78254 583 5.
 

100% assignment (individual) in which students apply the knowledge gained to a case organisation/situation

Annabel Ruth Müller

Intensive seminar

4.0

English

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (August 26 - September 5, 2019). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Students will be required to develop a research proposal, detailing their understanding of the research process (100%)

Annabel Ruth Müller

Lecture

3

German

2

REGISTRATION: All incoming exchange students at the School of Humanities need to register for their courses via the Registration Form which will be emailed to them before the start of the semester. For further information please contact: incoming@phil.uni-mannheim.de ANMELDUNG: Alle Austauschstudierenden der Philosophischen Fakultät müssen sich über ein Anmeldeformular für ihre Kurse anmelden, das ihnen vor Beginn des Semesters per Email zugeschickt wird. Für weitere Informationen wenden Sie sich bitte an: incoming@phil.uni-mannheim.de

W. Shaw: Business Ethics. 8. Auflage. Boston:Wadsworth 2013. K. Homann/C. Lütge: Einführung in die Wirtschaftsethik. 2. Auflage. Berlin: LIT 2013.  - P. Ulrich: Integrative Wirtschaftsethik. 4. Auflage. Haupt 2007.

Julius Schälike

Lecture

6.0 (Modul/e)

German

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Students gain a thorough overview on relevant questions and functions of marketing and learn basic as well as specific concepts of it. The aim is to provide participants a comprehensive understanding of marketing concepts to apply them for identifying and solving questions related to marketing in business decision making processes. Moreover, students acquire the competence to critically reflect marketing decisions and to apply basic mathematical methods for analyzing and addressing relevant questions of marketing.

Formal: -
Inhaltlich: -

Written exam (90 min.)

Florian Kraus , Florian Stahl , Sabine Kuester , Christian Homburg

Lecture

6.0 (Modul/e)

German

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Students gain a thorough overview on relevant questions and functions of marketing and learn basic as well as specific concepts of it. The aim is to provide participants a comprehensive understanding of marketing concepts to apply them for identifying and solving questions related to marketing in business decision making processes. Moreover, students acquire the competence to critically reflect marketing decisions and to apply basic mathematical methods for analyzing and addressing relevant questions of marketing.

Formal: -
Inhaltlich: -

Written exam (90 min.)

Florian Stahl , Sabine Kuester , Christian Homburg , Florian Kraus

Intensive seminar

6.0

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (August 26 – September, 2019). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.

Course material is available for purchase on the following dates:
 
Tuesday, September 6, 2016: 10-12h and 14-16h
Thursday, September 8, 2016: 14-16h
Tuesday, September 13, 2016, 12-14h
 
Where?
Chair of Business-to-Business Marketing, Sales & Pricing
Prof. Dr. Dr. h.c. mult. Christian Homburg
L5,1 (1st floor)
 
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.

Final Exam (100%)
 

Lecture

4.0

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (August 26 – September, 2019). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

On successful completion of this course, students should be able to:

• Understand the fundamental principles involved in managing branded products;
• Explain the critical importance of branding for superior business performance;
• Critically evaluate a brand- or product-related argument logically, such as the notion that brand identity and brand image are not always identical because brand identity is what the brand manager seeks and brand image is what the customer seeks;
• Synthesize schools of though in brand and product management, for example the notion that a brand is a product’s name vs. the notion that a brand is a strategic market position;
• Solve complex brand- or product-related problems, such as determining whether a brand has greater awareness depth than awareness breadth;
• Evaluate empirical and theoretical brand and product research from various sources.

Leonie Antonia Gehrmann

Intensive seminar

6.0

English

2

It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (August 26 – September, 2019). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.

Students gain a thorough overview on the relevant questions and functions in marketing. They can choose and apply suitable concepts and methods in order to solve typical marketing challenges and problems. They have a profound understanding of causal relationships and are able to solve problems quantitatively when appropriate data is available. In solving and presenting a team case study, students also improve their analytical, presentation, and teamworking skills.

Course material is available for purchase on the following dates:
 
Tuesday, September 6, 2016: 10-12h and 14-16h
Thursday, September 8, 2016: 14-16h
Tuesday, September 13, 2016, 12-14h
 
Where?
Chair of Business-to-Business Marketing, Sales & Pricing
Prof. Dr. Dr. h.c. mult. Christian Homburg
L5,1 (1st floor)
 
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.

Case study presentation (max. points acquirable: 18)
Written exam (max. points acquirable: 72, 72 min.)

Florian Kraus

Lecture

6.0 (Modul/e)

English

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Acquisition and application of basic concepts, theories and methods of operations management.
This includes:

• Understanding of essential planning tasks of operations management
• Understanding of key trade-offs in operations management
• Ability to structure and model complex planning tasks
• Familiarity with common solution methods for planning tasks in operations management

Formal: -
Inhaltlich: CC 303 Quantitative Methoden

Written exam (90 min.)

Justus Arne Schwarz , Moritz Fleischmann

Lecture

6.0 (Modul/e)

German

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Students acquire and apply basic concepts, theories and methods of operations management. This includes:

• Understanding of essential planning tasks of operations management
• Understanding of key trade-offs in operations management
• Ability to structure and model complex planning tasks
• Familiarity with common solution methods for planning tasks in operations management

Formal: -
Inhaltlich: Mathematik, Management

Written exam (90 min.)

Kilian Seifried , Jannik Vogel , Sebastian Müller

Lecture

6.0 (Modul/e)

German

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Students acquire and apply basic concepts, theories and methods of operations management. This includes:

• Understanding of essential planning tasks of operations management
• Understanding of key trade-offs in operations management
• Ability to structure and model complex planning tasks
• Familiarity with common solution methods for planning tasks in operations management

Formal: -
Inhaltlich: Mathematik, Management

Written exam (90 min.)

Jannik Vogel , Moritz Fleischmann

Lecture

6.0 (Modul/e)

German

2

Students acquire and apply basic concepts, theories and methods of operations management. This includes:

• Understanding of essential planning tasks of operations management
• Understanding of key trade-offs in operations management
• Ability to structure and model complex planning tasks
• Familiarity with common solution methods for planning tasks in operations management

Formal: -
Inhaltlich: Mathematik, Management

Written exam (90 min.)

Raik Stolletz , Jannik Vogel

Lecture

6.0 (Modul/e)

German

2

No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.

Students acquire and apply basic concepts, theories and methods of operations management. This includes:

• Understanding of essential planning tasks of operations management
• Understanding of key trade-offs in operations management
• Ability to structure and model complex planning tasks
• Familiarity with common solution methods for planning tasks in operations management

Formal: -
Inhaltlich: Mathematik, Management

Written exam (90 min.)

Raik Stolletz , Jannik Vogel