Business School – Bachelor's level (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Annabel Müller (mueller bwl.uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

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Area Accounting and Taxation

ACC 300 Grundlagen des betrieblichen Rechnungswesens (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to under-stand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the oppor-tunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.
Examination achievement:
Written exam (90 min.), presentation
Instructor(s):
Reeyarn Zhiyang Li, Felix Wolfgang Vetter
Date(s):
Monday  (weekly) 05.09.2022 – 05.12.202208:30 – 10:00M 003 PWC Hörsaal; Schloss Mittelbau
Description:
•    Introduction to business activities, overview of financial statements and reporting     process
•    Record keeping basics and financial statement preparation: Balance Sheet
•    Record keeping basics and financial statement preparation: Income Statement
•    Balance Sheet: Presenting and analyzing resources and financing
•    Income Statement: Reporting the results of operating activities
•    Statement of Cash Flows
•    Revenue recognition, receivables, and customer advances
•    Working capital
•    Long-lived tangible and intangible assets
•    Notes, bonds, income taxes, and other liabilities
•    Shareholders’ equity: capital contributions and distribution
ACC 300 Grundlagen des betrieblichen Rechnungswesens (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to under-stand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the oppor-tunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.
Examination achievement:
Written exam (90 min.), presentation
Instructor(s):
Reeyarn Zhiyang Li, Felix Wolfgang Vetter
Date(s):
Monday  (weekly) 05.09.2022 – 05.12.202217:15 – 18:45M 003 PWC Hörsaal; Schloss Mittelbau
Description:
•    Introduction to business activities, overview of financial statements and reporting     process
•    Record keeping basics and financial statement preparation: Balance Sheet
•    Record keeping basics and financial statement preparation: Income Statement
•    Balance Sheet: Presenting and analyzing resources and financing
•    Income Statement: Reporting the results of operating activities
•    Statement of Cash Flows
•    Revenue recognition, receivables, and customer advances
•    Working capital
•    Long-lived tangible and intangible assets
•    Notes, bonds, income taxes, and other liabilities
•    Shareholders’ equity: capital contributions and distribution
ACC 300 Grundlagen des betrieblichen Rechnungswesens (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to under-stand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the oppor-tunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.
Examination achievement:
Written exam (90 min.), presentation
Instructor(s):
Reeyarn Zhiyang Li, Felix Wolfgang Vetter
Date(s):
Wednesday  (weekly) 07.09.2022 – 07.12.202208:30 – 10:00SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
•    Introduction to business activities, overview of financial statements and reporting     process
•    Record keeping basics and financial statement preparation: Balance Sheet
•    Record keeping basics and financial statement preparation: Income Statement
•    Balance Sheet: Presenting and analyzing resources and financing
•    Income Statement: Reporting the results of operating activities
•    Statement of Cash Flows
•    Revenue recognition, receivables, and customer advances
•    Working capital
•    Long-lived tangible and intangible assets
•    Notes, bonds, income taxes, and other liabilities
•    Shareholders’ equity: capital contributions and distribution
ACC 300 Grundlagen des betrieblichen Rechnungswesens (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to under-stand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the oppor-tunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.
Examination achievement:
Written exam (90 min.), presentation
Instructor(s):
Reeyarn Zhiyang Li, Felix Wolfgang Vetter
Date(s):
Wednesday  (weekly) 07.09.2022 – 07.12.202217:15 – 18:45001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
•    Introduction to business activities, overview of financial statements and reporting     process
•    Record keeping basics and financial statement preparation: Balance Sheet
•    Record keeping basics and financial statement preparation: Income Statement
•    Balance Sheet: Presenting and analyzing resources and financing
•    Income Statement: Reporting the results of operating activities
•    Statement of Cash Flows
•    Revenue recognition, receivables, and customer advances
•    Working capital
•    Long-lived tangible and intangible assets
•    Notes, bonds, income taxes, and other liabilities
•    Shareholders’ equity: capital contributions and distribution
ACC 303 Financial Accounting I: Jahres- und Konzernabschluss (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Students will acquire specific know ledge in the areas of financial accounting and group accounting. In addition, they are able to critically assess the definition of assets, liabilities, revenues and expenses as well as the rules for recognition and measurement within the context of different accounting theories.
During exercise classes, tutorials and the team competition, this knowledge is applied to specific practical situations while considering and scrutinizing various aspects and points of view. Moreover, students need to assess the effects of different decision alternatives on the various stakeholders of a business (e.g. shareholders, managers, government, etc.) in order to develop appropriate strategies and action plans. The results of these considerations are presented in written form. This requires a clear understanding and analysis of the respective problem sets. Results need to be presented convincingly in a structured and comprehensible manner. Teamwork and leadership are further objectives of the course, as students form groups during the team competition.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jens Wüstemann, Frederik Kohl, Silke Frankl, Johannes Hausmann
Date(s):
Tuesday  (weekly) 06.09.2022 – 06.12.202217:15 – 18:45SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
  • Introduction to financial accounting
  • Overview on accounting theories
  • Definition of assets, liabilities, revenues and expenses
  • Recognition and measurement rules
  • Fundamentals of group accounting
ACC 351 International Accounting (Lecture w/ Exercise)
EN
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Examination achievement:
Grading is based on a final exam (100%).
The final exam is expected to take 90 minutes.
Instructor(s):
Christoph Hütten, Frederik Kohl, Silke Frankl
Date(s):
Friday  (weekly) 09.09.2022 – 09.12.202208:30 – 10:00O 142 Engelhorn Hörsaal; Schloss Ostflügel
Friday  (weekly) 09.09.2022 – 09.12.202210:15 – 11:45O 142 Engelhorn Hörsaal; Schloss Ostflügel
Description:
The lecturs is hold by Dr. Hütten, Chief Accounting Officer at SAP AG, Walldorf. The exercise class is hold by Dr. Sessar from SAP AG in Walldorf.

Course Hours:
tba

In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.
TAX 303 Taxation I: Unternehmensbesteuerung (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Students are able to make value judgements regarding the most important taxes affecting businesses. Specifically, they are able to make comparisons and determine the optimal choice of legal form for a business. Students can formulate projections and justify their statements. During exercises and tutorial classes, this knowledge is applied to specific practi-cal situations while considering and scrutinizing various aspects and points of view. Moreo-ver, students need to assess the effects of different decision alternatives on the various stakeholders of a business (e.g. shareholders, managers, government, etc.) in order to devel-op appropriate strategies and action plans. The results of these considerations are presented in written as well as in verbal form. Both forms of presentation require a clear understanding and analysis of the respective problem sets. Results need to be presented convincingly in a structured and comprehensible manner with the help of appropriate software. Teamwork and leadership are further objectives of the course, as students form groups during tutorials. Accordingly, all outcomes (e.g. solutions to tax-related problem sets or developed tax plan-ning strategies) are handed in in written form and presented in groups.
Examination achievement:
Elaboration of a case study/a topic in groups and written exam (90 min.)
Instructor(s):
Christoph Spengel, Raphael Maximilian Müller, Stefan Weck
Date(s):
Friday  (single date) 09.09.202212:00 – 13:30001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Wednesday  (weekly) 07.09.2022 – 07.12.202212:00 – 13:30SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
•    Income tax, corporate tax and commercial tax
•    Determination of taxable income
•    Corporate taxation and tax planning
TAX 352 Taxation of multinational firms (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Learning target:
  • Understand why taxation matters and how the different elements of the tax code might affect firms decision behavior;
  • Learn about the heterogeneity of tax regimes by looking at some illustrative examples from the Asia Pacific Region and Europe
  • Understand and evaluate the consequences of taxation when undertaking cross-border transactions;
  • Learn about the basic principles of international taxation
  • Identify the key tax issues that affect the tax burden of international investments
  • Analyse basic tax planning structures related to financing strategies and holding companies
  • Understand what the recent BEPS (base erosion and profit shifting) debate is about and why Google, Amazon etc. achieve extremely low tax rates
  • Learn what countries are doing or plan to do to address aggressive tax planning
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Katharina Nicolay
Description:
Multinational groups operate globally and are thus faced with heterogeneous taxation frameworks. On the one hand, this is a compliance issue but on the other hand it can be shown empirically, that firms also adjust their behavior (e.g. locations choices, investment choices, capital structure) accordingly. In this context taxes (tax rates and the definition of the tax base) are one decision factor between other business or economic determinants. This knowledge, in return, is relevant for policy makers trying to attract foreign direct investments by offering attractive tax systems. Due to the mobility of capital, complex cross-border group structures, and little harmonization in tax codes, the tax competition by countries as well as tax planning activities of firms can lead to a situation where multinational groups pay very little taxes. This might light to an erosion of the tax revenue as well as to competition distortions towards domestic firms.
In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on countermeasures against base erosion and profit shifting.
 
 

Area Banking, Finance and Insurance

FIN 401 Corporate Finance and Risk Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
  • You need to register via portal2 within the registration period.
Learning target:
Participants of this partial module learn to assess and analyze the decision making problems of a finance department. They will be able to understand the effects of the fiscal system on financial decisions and to correctly calculate the capital costs for a corporation. Students will be made familiar with the essential instruments and decision-making processes inherent to the financing of listed corporations (stocks, bonds, loans, convertible bonds and other structured products). They also learn to apply and rate complex instruments, such as e.g. unconditional futures and swaps, and options for the change of chance-risk positions.
Recommended requirement:
Examination achievement:
Written final exam (90 min.), Preliminary Work: Online quizzes
Instructor(s):
Ernst Maug, Stefan Rünzi
Date(s):
Tuesday  (weekly) 06.09.2022 – 06.12.202213:45 – 15:15SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
  • A fundamental introduction to the modern theory of business financing
  • An introduction to business valuation and capital costs calculus
  • An introduction to the most important derivatives (futures, swaps, options)
  • An introduction to corporate risk management
FIN 401 Corporate Finance and Risk Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
  • You need to register via portal2 within the registration period.
Learning target:
Participants of this partial module learn to assess and analyze the decision making problems of a finance department. They will be able to understand the effects of the fiscal system on financial decisions and to correctly calculate the capital costs for a corporation. Students will be made familiar with the essential instruments and decision-making processes inherent to the financing of listed corporations (stocks, bonds, loans, convertible bonds and other structured products). They also learn to apply and rate complex instruments, such as e.g. unconditional futures and swaps, and options for the change of chance-risk positions.
Recommended requirement:
Examination achievement:
Written final exam (90 min.), Preliminary Work: Online quizzes
Instructor(s):
Ernst Maug, Stefan Rünzi
Date(s):
Tuesday  (weekly) 06.09.2022 – 06.12.202215:30 – 17:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
  • A fundamental introduction to the modern theory of business financing
  • An introduction to business valuation and capital costs calculus
  • An introduction to the most important derivatives (futures, swaps, options)
  • An introduction to corporate risk management
Finanzwirtschaft (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
3
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Thomas Johann, Jiri Tresl
Date(s):
Monday  (weekly) 05.09.2022 – 05.12.202213:45 – 16:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
1. Basics
1.1. Definition and goals
1.2. Basic models of decision theory
2. Capital budgeting
2.1. Static capital budgeting methods
2.1.1. Accounting rate of return
2.1.2. Comparative cost method
2.1.3. Average return method
2.1.4. Payback period rule
2.2. Dynamic capital budgeting methods
2.2.1. Complete finance plan
2.2.2. Present value method
2.2.3. Annuity method
2.2.4. Method of internal interest rates
3. Financing forms
3.1. Legal form and financing
3.2. External financing
3.2.1. Equity financing
3.2.2. Financing by way of credit
3.3. Internal financing
3.3.1. Self-financing
3.3.2. Financing through accrual and allocation to the reserves
Finanzwirtschaft (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
3
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Thomas Johann, Jiri Tresl
Date(s):
Monday  (weekly) 05.09.2022 – 05.12.202216:30 – 18:45SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
1. Basics
1.1. Definition and goals
1.2. Basic models of decision theory
2. Capital budgeting
2.1. Static capital budgeting methods
2.1.1. Accounting rate of return
2.1.2. Comparative cost method
2.1.3. Average return method
2.1.4. Payback period rule
2.2. Dynamic capital budgeting methods
2.2.1. Complete finance plan
2.2.2. Present value method
2.2.3. Annuity method
2.2.4. Method of internal interest rates
3. Financing forms
3.1. Legal form and financing
3.2. External financing
3.2.1. Equity financing
3.2.2. Financing by way of credit
3.3. Internal financing
3.3.1. Self-financing
3.3.2. Financing through accrual and allocation to the reserves
Finanzwirtschaft (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
3
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Thomas Johann, Jiri Tresl
Description:
1. Basics
1.1. Definition and goals
1.2. Basic models of decision theory
2. Capital budgeting
2.1. Static capital budgeting methods
2.1.1. Accounting rate of return
2.1.2. Comparative cost method
2.1.3. Average return method
2.1.4. Payback period rule
2.2. Dynamic capital budgeting methods
2.2.1. Complete finance plan
2.2.2. Present value method
2.2.3. Annuity method
2.2.4. Method of internal interest rates
3. Financing forms
3.1. Legal form and financing
3.2. External financing
3.2.1. Equity financing
3.2.2. Financing by way of credit
3.3. Internal financing
3.3.1. Self-financing
3.3.2. Financing through accrual and allocation to the reserves
Finanzwirtschaft (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
3
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Thomas Johann, Jiri Tresl
Date(s):
Wednesday  (weekly) 07.09.2022 – 07.12.202214:30 – 16:45SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
1. Basics
1.1. Definition and goals
1.2. Basic models of decision theory
2. Capital budgeting
2.1. Static capital budgeting methods
2.1.1. Accounting rate of return
2.1.2. Comparative cost method
2.1.3. Average return method
2.1.4. Payback period rule
2.2. Dynamic capital budgeting methods
2.2.1. Complete finance plan
2.2.2. Present value method
2.2.3. Annuity method
2.2.4. Method of internal interest rates
3. Financing forms
3.1. Legal form and financing
3.2. External financing
3.2.1. Equity financing
3.2.2. Financing by way of credit
3.3. Internal financing
3.3.1. Self-financing
3.3.2. Financing through accrual and allocation to the reserves
Grundlagen der Finanzmathematik VL (Lecture)
DE
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Learning target:
Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On the one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.
Examination achievement:
Written exam (45 min.)
Date(s):
Thursday  (weekly) 08.09.2022 – 06.10.202213:45 – 15:15001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
•    Presentation of different interest models
•    Valuation of cash flows
•    Mathematics of bonds and annuities
•    Bond/yield valuation
Grundlagen der Finanzmathematik VL (Lecture)
DE
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Learning target:
Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On the one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.
Examination achievement:
Written exam (45 min.)
Date(s):
Thursday  (weekly) 08.09.2022 – 06.10.202217:15 – 18:45001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
•    Presentation of different interest models
•    Valuation of cash flows
•    Mathematics of bonds and annuities
•    Bond/yield valuation
Quantitative Methoden VL (Lecture)
DE
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
1
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Students are supposed to learn about the fundamental methods of linear algebra and apply them to typical problems in business administration. In addition, structured approaches and analytical skills should be trained, e.g. the modeling of real decision-making situations as a mathematical optimization problem and their solution with the help of algorithms.

After completing the lecture, students should have subject-specific knowledge and be able to apply it to analyze, model and solve managerial problems in the respective academic dis-ciplines.
Examination achievement:
Written exam (45 min.), optional bonus exercises during the semester
Instructor(s):
Cornelia Schön-Peterson
Date(s):
Thursday  (weekly) 27.10.2022 – 01.12.202213:45 – 15:15001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
In today's world, leading companies rarely make complex decisions based on gut feelings, but instead systematically collect and analyze data, and model important relationships. Based on the empirical insights, decisions are also made systematically – with the help of optimization as decision support. For many business analytics methods – whether descrip-tive, predictive or prescriptive – linear algebra is a fundamental building block that is dis-cussed in this course. Further important topics include the modeling and solution of practi-cal optimization problems, including spreadsheet-based tools.
Quantitative Methoden VL (Lecture)
DE
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
1
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Students are supposed to learn about the fundamental methods of linear algebra and apply them to typical problems in business administration. In addition, structured approaches and analytical skills should be trained, e.g. the modeling of real decision-making situations as a mathematical optimization problem and their solution with the help of algorithms.

After completing the lecture, students should have subject-specific knowledge and be able to apply it to analyze, model and solve managerial problems in the respective academic dis-ciplines.
Examination achievement:
Written exam (45 min.), optional bonus exercises during the semester
Instructor(s):
Cornelia Schön-Peterson
Date(s):
Thursday  (weekly) 27.10.2022 – 01.12.202217:15 – 18:45001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
In today's world, leading companies rarely make complex decisions based on gut feelings, but instead systematically collect and analyze data, and model important relationships. Based on the empirical insights, decisions are also made systematically – with the help of optimization as decision support. For many business analytics methods – whether descrip-tive, predictive or prescriptive – linear algebra is a fundamental building block that is dis-cussed in this course. Further important topics include the modeling and solution of practi-cal optimization problems, including spreadsheet-based tools.

Area Information Systems

IS 405 Integrated Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
After attending the lecture, exercises and tutorials students are able to:
  • model complex business processes based on popular modelling techniques
  • discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
  • complete basic tasks from different functional areas in a wide-spread integrated information system.
Recommended requirement:
Examination achievement:
Klausur (90 Minuten)
Instructor(s):
Armin Heinzl
Date(s):
Friday  (weekly) 21.10.2022 – 02.12.202210:15 – 13:30SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
This course first outlines the basics of data and business process modelling based on wide-spread approaches such as entity relationship diagrams, event-driven process chains (EPC), and business process model and notation (BPMN). The remainder of the course then focuses on the use and purpose of integrated information systems across different functional areas in industrial companies. Finally, basics of management support systems such as business intelligence systems are addressed.
 
  • Business Process Modelling
  • Application Systems in
    • Research and Development
    • Marketing and Sales
    • Procurement and Warehousing
    • Production
    • Shipping and Customer Service
    • Finance, Accounting, HR
  • Planning and Control Systems
Wirtschaftsinformatik I: Einführung und Grundlagen (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Learning target:
Anhand der Vorlesung sollen Sie erlernen, dass Wirtschaftsinformatik mehr als die Nutzung von Informationstechnik ist. Die Inhalte werden Sie im weiteren Verlauf Ihres Studiums sowie bei der Verwertung des erlernten Wissens in ihrer Bachelorarbeit nutzenbringend verwerten können.
Recommended requirement:
Examination achievement:
Studienbeginn ab HWS 2011:
80% Schriftliche Klausur (90 Minuten)
20% Gruppenarbeit

Studienbeginn vor HWS 2011:
100 % schriftliche Klausur (90 Minuten)

Instructor(s):
Armin Heinzl
Date(s):
Friday  (weekly) 09.09.2022 – 14.10.202210:15 – 13:30SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
Die Vorlesung Wirtschaftsinformatik I vermittelt die Fundamente der Wirtschaftsinformatik als wissenschaftliche Disziplin. Im Rahmen einer Einführung werden unter anderem der Gegenstand, der Wissenschaftscharakter, die Forschungsziele, -theorien, und -methoden sowie Nachbardisziplinen und ein Ländervergleich behandelt. Im Rahmen der Grundlegung werden zentrale Inhalte wie Informationsbedarf, Informationsverhalten, Informationssystem, Informationsinfrastruktur, Benutzerverhalten, Aspekte einer Entwurfslehre und Inhalte der Evaluationsforschung vermittelt.
Wirtschaftsinformatik III: Development and Management of Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Learning target:
In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
Recommended requirement:
Examination achievement:
Studienbeginn ab HWS 2011:
Written exam (30%) (90 Minuten)
Case study write-up (70%)

Studienbeginn vor HWS 2011:
Written exam (100%) (90 Minuten)
Instructor(s):
Hartmut Höhle
Date(s):
Monday  (weekly) 05.09.2022 – 05.12.202212:00 – 13:30O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
During the last decades we witnessed a growing importance of Information Systems (IS) in the business world along with faster and faster innovation cycles. A case in point is the growing IS-related expenditure of corporations, forecasted to total EUR 2.63 trillion in 2012 – a 4.7% growth over 2011 (Gartner 2013). Ranging from the enrichment of routine working tasks (i.e., employee portals to integrate disparate applications, data, and processes (Daniel and White 2005)) to the e-enabled integration of entire business eco-systems (e.g., platform-based integration of supply chains (e.g., Kroenke 2010)), IS have become a vital backbone of businesses.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.

Area Management

MAN 301 Strategic and International Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
  • Students will develop a fundamental understanding of the challenges and complexity of problems related to strategic management issues. They also will learn about potential solutions to strategic corporate problems.
  • Students will get introduced to central challenges related to global value chain management
  • Students will develop an understanding and get to apply central concepts/instruments of strategic and international management.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Jan-Philipp Ahrens, Michael Woywode, Robert Shahin Dehghan, Matthias Brauer, Martin Luca Jerusalem, Louis Silvain Jochen Vandepoele, Baris Istipliler
Date(s):
Monday  (weekly) 05.09.2022 – 05.12.202212:00 – 13:30001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
In the lecture MAN 301, basic theories, research results and current topics from the fields of strategic and international management will be mediated. An understanding of basic functions of management will be developed and the necessary steps/instruments of a strategy development process are presented to the students. Furthermore, topics like corporate social responsibility, internationalization strategies as well as fundamental aspects of global value chain management will be treated.
MAN 352 Human Resources Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
The students
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management

Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
 
Literature:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
 
Examination achievement:
Final exam (4 ECTS) + Assignments (+2 ECTS; mandatory for incoming students only)

Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming business administration students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.

In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.
Date(s):
Tuesday  (weekly) 06.09.2022 – 06.12.202215:30 – 17:00M 003 PWC Hörsaal; Schloss Mittelbau
Description:
The lecture MAN 352 Human Resource Management is part of the courses offered to bachelor students in business administration and law at the University of Mannheim. To get an idea of the coherences, problems, and solutions of human resource management as well as the tasks, operational areas, and instruments of management we offer a weekly lecture (1.5 hours) for 12 weeks.

The lecture includes the following topics on human resource management:Human Resource Environment
  • Job Analysis & Job Design
  • HR Planning & Recruiting
  • Selection
  • Training
  • Performance Management
  • Employee Development
  • Separation & Retention
  • Compensation
  • Incentives + International HRM
  • High-Performance Organizations
The literature applied in the course is based on:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
Wirtschafts- und Unternehmensethik (Lecture)
DE
Lecture type:
Lecture
ECTS:
3
Course suitable for:
Bachelor, Master
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
Registration: All incoming exchange students at the School of Humanities need to register for their courses via Portal2. For further details, please check the instructions for course registration or contact incoming phil.uni-mannheim.de.

Anmeldung: Alle Austauschstudierenden der Philosophischen Fakultät müssen sich über Portal2 für ihre Kurse anmelden. Weitere Informationen finden Sie in unserer Anleitung oder wenden Sie sich an incoming phil.uni-mannheim.de.
Literature:
W. Shaw: Business Ethics. 8. Auflage. Boston: Wadsworth 2013.
K. Homann/C. Lütge: Einführung in die Wirtschaftsethik. 2. Auflage. Berlin: LIT 2013.
Examination achievement:
Klausur.
Instructor(s):
Julius Schälike
Date(s):
Tuesday  (weekly) 06.09.2022 – 06.12.202217:15 – 18:45001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Die Vorlesung führt ein in die wichtigsten Konzepte der Normativen Ethik (Utilitarismus; Kontraktualismus; Kantianismus) und der Wirtschafts- und Unternehmensethik (Libertäre Ethik; Egalitarismus [Rawls]; Ökonomische Ethik [Homann]). Anhand einschlägiger Fallstudien werden die Ansätze erprobt und kritisch diskutiert. Vertieft werden u. a. folgende Themen: Markt und Wettbewerb; Shareholder vs. Stakeholder Value; kollektives Handeln und individuelle Verantwortung; Klimawandel; Downsizing; Sweatshops.

Area Marketing

Marketing (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
Students gain a thorough overview on relevant questions and functions of marketing and learn basic as well as specific concepts of it. The aim is to provide participants a comprehensive understanding of marketing concepts to apply them for identifying and solving questions related to marketing in business decision making processes. Moreover, students acquire the competence to critically reflect marketing decisions and to apply basic mathematical methods for analyzing and addressing relevant questions of marketing.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Christian Homburg, Florian Kraus, Sabine Kuester, Florian Stahl
Date(s):
Monday  (weekly) 05.09.2022 – 05.12.202208:30 – 10:00001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
  • General basics
  • Theoretical perspectives: consumer behavior
  • Information-related perspective: foundations of market research
  • Strategic perspective: strategic marketing
  • Instrumental perspective:
  1. Foundations of product policy
  2. Foundations of price policy
  3. Foundations of communication policy
  4. Foundations of distribution and sales policy
  • Institutional perspective:
  1. Services marketing
  2. Business-to-business marketing
  3. International marketing
Marketing (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
Students gain a thorough overview on relevant questions and functions of marketing and learn basic as well as specific concepts of it. The aim is to provide participants a comprehensive understanding of marketing concepts to apply them for identifying and solving questions related to marketing in business decision making processes. Moreover, students acquire the competence to critically reflect marketing decisions and to apply basic mathematical methods for analyzing and addressing relevant questions of marketing.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Christian Homburg, Florian Kraus, Sabine Kuester, Florian Stahl
Date(s):
Monday  (weekly) 05.09.2022 – 05.12.202210:15 – 11:45SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
  • General basics
  • Theoretical perspectives: consumer behavior
  • Information-related perspective: foundations of market research
  • Strategic perspective: strategic marketing
  • Instrumental perspective:
  1. Foundations of product policy
  2. Foundations of price policy
  3. Foundations of communication policy
  4. Foundations of distribution and sales policy
  • Institutional perspective:
  1. Services marketing
  2. Business-to-business marketing
  3. International marketing
MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.

More information on the course format is available on the website of the responsible chair.
Learning target:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Final Exam (100%)
Instructor(s):
Aline Lanzrath
Date(s):
Monday  (block date) 05.09.2022 – 07.09.202209:00 – 17:00001 Hörsaal; L 9, 1–2
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
MKT 353 Brand and Product Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
On successful completion of this course, students should be able to:
  • Understand the fundamental principles involved in managing branded products;
  • Explain the critical importance of branding for superior business performance;
  • Critically evaluate a brand- or product-related argument logically, such as the notion that brand identity and brand image are not always identical because brand identity is what the brand manager seeks and brand image is what the customer seeks;
  • Synthesize schools of though in brand and product management, for example the notion that a brand is a product’s name vs. the notion that a brand is a strategic market position;
  • Solve complex brand- or product-related problems, such as determining whether a brand has greater awareness depth than awareness breadth;
  • Evaluate empirical and theoretical brand and product research from various sources.
Instructor(s):
Ülfet Isci Özalp
Date(s):
Tuesday  (single date) 13.09.202209:00 – 17:00001 Hörsaal; L 9, 1–2
Wednesday  (single date) 14.09.202209:00 – 17:00001 Hörsaal; L 9, 1–2
Thursday  (single date) 15.09.202209:00 – 17:00001 Hörsaal; L 9, 1–2
Description:
Brand and Product Management places product management in a strategic branding context and aims to provide a comprehensive treatment of modern brand and product management practices. Both goods and services are treated as products in the course.
In particular, the course examines the way in which brand decisions can contribute to creating a competitive advantage for products and explains how to make changes to brand strategies over time as well as respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage brand equity.
MKT 354 Marketing Strategy (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
On successful completion of this course, students should be able to:
  • Understand the fundamental principles involved in developing and managing marketing strategies
  • Explain the critical importance of marketing strategy for superior business performance
  • Critically evaluate a marketing strategy, for example the competing notions that either strategy follows structure, or vice versa
  • Solve complex marketing strategy-related problems, such as determining whether the most valuable customer segments have been targeted by a business
  • Evaluate empirical and theoretical marketing strategy research from various sources
Literature:
1. Kim, Chan W. and Renee Mauborgne (2017), Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth. London: Pan Macmillan.
2. Kim, Chan W. and Renee Mauborgne (2005), Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School Publishing.
3. Palmatier, Robert W. and Shrihari Shridha (2017), Marketing Strategy: Based on First Principles and Marketing Analytics. Palgrave; Macmillan Education.
4. Rao, Vithala R. and Joel H. Steckel (1998), Analysis for Strategic Marketing. Reading, MA: Addison Wesley Longman.
5. Whitwell, Gregory, Bryan A. Lukas, and Peter Doyle (2003), Marketing Management: A Strategic, Value-based Approach. Milton, Qld: John Wiley & Sons.
Examination achievement:
Final Exam (individual grade) 100%

The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the exercise sessions.
Instructor(s):
Florian Kraus, Mengmeng Niu
Date(s):
Thursday  (block date) 08.09.2022 – 12.09.202209:00 – 19:00001 Hörsaal; L 9, 1–2
Description:
This course investigates the discipline of marketing from a strategic perspective, focusing on the planning and development of marketing strategies. Apart from providing a comprehensive overview of marketing strategy, the course has two overarching learning objectives: (1) Understand the conceptual frameworks, analytic processes, and diagnostic tools of marketing strategy; and (2) understand the role marketing strategy plays in corporate and business strategy. Topics examine the way in which marketing decisions can contribute to creating a competitive advantage and explain how to make changes to marketing strategies over time as well as respond to competitors’ marketing strategies. Further, students learn about basic research methods and analyses for a correct formulation and execution of marketing strategies.

The contents of the course are broken down into six modules:
1. Strategic Logic
2. The Strategic Selection of Markets
3. The Strategic Market Coordinator
4. Segmenting Markets and Choosing the Right Segments
5. Developing a Product Strategy
6. Qualifying a Strategy
7. “Pricing” a Strategy

Area Operations Management

OPM 301 Operations Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Acquisition and application of basic concepts, theories and methods of operations management.
This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Moritz Fleischmann, Raik Stolletz
Date(s):
Thursday  (weekly) 08.09.2022 – 08.12.202212:00 – 13:30001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.
Produktion (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Students acquire and apply basic concepts, theories and methods of operations management. This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Raik Stolletz, Moritz Fleischmann
Date(s):
Tuesday  (weekly) 06.09.2022 – 06.12.202210:15 – 11:45001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.
Produktion (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Learning target:
Students acquire and apply basic concepts, theories and methods of operations management. This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Moritz Fleischmann, Raik Stolletz, Jonas Schwamberger
Date(s):
Tuesday  (weekly) 06.09.2022 – 06.12.202213:45 – 15:15001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.

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Contact Business School

Annabel Müller, M.Sc.

Annabel Müller, M.Sc.

Manager International Affairs & Incoming Student Advisor
At the moment, I can’t be reached via phone. Please schedule an online appointment.
University of Mannheim
Dean's Office Business School
Schloss – Room EO 388 (3rd floor)
68161 Mannheim
Consultation hour(s):
Please note: Only online consultations are offered currently. Please make an appointment at https://www.bwl.uni-mannheim.de/en/online-consultation/annabel-mueller/