Business School – Bachelor's level (all)
Which courses are suitable for me?
If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/
If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.
Area Accounting and Taxation
ACC 403 Cost Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Jannis Bischof, Daniela Zipperer, Gerrit Freiherr von Zedlitz-Neukirch
Date(s):
| Monday (weekly) | 12.02.2024 – 18.03.2024 | 08:30 – 10:00 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
| Wednesday (weekly) | 14.02.2024 – 20.03.2024 | 10:15 – 11:45 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024. Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Dirk Simons
Date(s):
| Monday (weekly) | 12.02.2024 – 25.03.2024 | 17:15 – 18:45 | O 133 KPMG Hörsaal; Schloss Ostflügel |
| Monday (single date) | 19.02.2024 | 19:00 – 20:30 | O 133 KPMG Hörsaal; Schloss Ostflügel |
Description:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024. Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Davud Rostam-Afschar
Date(s):
| Monday (weekly) | 12.02.2024 – 27.05.2024 | 12:00 – 13:30 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024. Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Davud Rostam-Afschar
Date(s):
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 15:30 – 17:00 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024. Please note that this lecture is accompanied by a tutorial, you can register for it via Portal2.
Instructor(s):
Dr. Sebastian Kronenberger
Date(s):
| Monday (weekly) | 12.02.2024 – 27.05.2024 | 13:45 – 15:15 | SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord |
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024. Please note that this lecture is accompanied by a tutorial, you can register for it via Portal2.
Instructor(s):
Dr. Sebastian Kronenberger
Date(s):
| Wednesday (weekly) | 14.02.2024 – 29.05.2024 | 12:00 – 13:30 | A 001 Großer Hörsaal; B 6, 23–25 Bauteil A |
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Instructor(s):
Prof. Dr. Katharina Nicolay
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Area Banking, Finance and Insurance
FIN 301 Investments and Asset Pricing (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann, Ph.D. Jiri Tresl
Date(s):
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 08:30 – 10:00 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 301 Investments and Asset Pricing (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann, Ph.D. Jiri Tresl
Date(s):
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 10:15 – 11:45 | SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 8 February 2024). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Ph.D. Luisa Ana Langer
Date(s):
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 12:00 – 13:30 | O 129 Göhringer Hörsaal; Schloss Ostflügel |
| Friday (single date) | 24.05.2024 | 10:00 – 16:00 |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 8 February 2024). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Kai Mäckle
Date(s):
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 17:15 – 18:45 |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 454 Sustainable Investing (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 8 February 2024). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Date(s):
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 12:00 – 13:30 | O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 455 Financial Markets and Human Capital (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Learning target:
After successfully completing this course, students should be able to do the following:
- Assess business situations that affect the labor force and understand what is special about human capital.
- Analyze the relationship between firms' labor force (e.g., commitment to employ-ment insurance, difficulties in attracting and retaining employees, job satisfaction) and how financial markets relate to these decisions (valuation, choice of ownership, capital structure).
- Understand how the markets for key employees (top and middle managers, CEOs, di-rectors, innovators) are organized, and why they sometimes feature sky-rocketing levels and complex structures of compensation.
- Evaluate how financial transactions like buyouts, mergers and acquisitions, and re-capitalizations affect employees and the composition and compensation of firms' la-bor force.
- Assess the composition of the workforce, and when diversity of skills and opinions is useful and when it is harmful for decision-making and firm value.
- Develop a toolbox of theoretical concepts relevant for analyzing human capital issues (and beyond).
- Gain sound knowledge of empirical facts that are not yet available in a comprehen-sive written textbook or survey format.
- Ground ethical discussions of firms' human resource policies in a sound understand-ing of theory and empirical facts.
Recommended requirement:
Instructor(s):
Prof. Ph. D. Ernst Maug, Ph.D. Luisa Ana Langer
Date(s):
| Thursday (fortnightly) | 15.02.2024 – 16.05.2024 | 17:15 – 18:45 | |
| Thursday (single date) | 16.05.2024 | 17:15 – 18:45 |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
FIN 456 A CEO Perspective on ESG (Intensive course)
EN
Lecture type:
Intensive course
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 8 February 2024). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Dr. Oliver Spalt
Date(s):
| Thursday (single date) | 29.02.2024 | 09:00 – 17:00 | |
| Friday (single date) | 01.03.2024 | 09:00 – 17:00 | |
| Friday (single date) | 08.03.2024 | 09:00 – 17:00 |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Area Information Systems
IS 301 Foundations of Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Hartmut Höhle
Date(s):
| Thursday (weekly) | 15.02.2024 – 30.05.2024 | 12:00 – 13:30 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Armin Heinzl
Date(s):
| Thursday (weekly) | 15.02.2024 – 21.03.2024 | 13:45 – 17:00 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
IS 452 Introduction to Machine Learning for Management Decisions (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 8 February 2024). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Dr. Kevin Bauer
Date(s):
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 13:45 – 15:15 | O 148 MVV Hörsaal; Schloss Ostflügel |
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 15:30 – 17:00 |
Description:
Please find a detailes course description via the following link:
Module Catalog Bachelor Business Administration I Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration I Universität Mannheim (uni-mannheim.de)
Area Management
MAN 401 Organization and Human Resource Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Karin Hoisl, Prof. Dr. Torsten Biemann
Date(s):
| Tuesday (single date) | 13.02.2024 | 13:45 – 15:15 | UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude |
| Tuesday (single date) | 20.02.2024 | 13:45 – 15:15 | UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude |
| Tuesday (single date) | 27.02.2024 | 13:45 – 15:15 | UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude |
| Tuesday (single date) | 05.03.2024 | 13:45 – 15:15 | UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude |
| Tuesday (single date) | 12.03.2024 | 13:45 – 15:15 | UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude |
| Tuesday (single date) | 19.03.2024 | 13:45 – 15:15 | UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude |
| Tuesday (weekly) | 09.04.2024 – 28.05.2024 | 13:45 – 15:15 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Lecture)
DE
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Online, recorded
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024.
Instructor(s):
Prof. Dr. Bernd Helmig, Ludwig Uhl
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Management für Nebenfachstudierende (Lecture)
DE
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024. Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Bernd Helmig
Date(s):
| Monday (single date) | 12.02.2024 | 17:15 – 18:45 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
| Friday (single date) | 24.05.2024 | 10:15 – 11:45 | UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude |
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Area Marketing
MKT 301 Marketing I (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024. Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Timely registration required for the Case Study (takes place within Exercise class). Further information on registration is available on the website of the chair or in the first class of the semester.
Timely registration required for the Case Study (takes place within Exercise class). Further information on registration is available on the website of the chair or in the first class of the semester.
Instructor(s):
Prof. Dr. Christian Homburg, Sebastian Junker
Date(s):
| Tuesday (weekly) | 13.02.2024 – 28.05.2024 | 12:00 – 13:30 | 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Form of Assesment:
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Instructor(s):
Aline Lanzrath, Guzi Huang
Date(s):
| Wednesday (single date) | 20.03.2024 | 09:00 – 17:00 | |
| Thursday (single date) | 21.03.2024 | 09:00 – 17:00 | |
| Friday (single date) | 22.03.2024 | 09:00 – 17:00 |
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
MKT 352 Social Media Marketing (Lecture)
EN
Lecture type:
Lecture
ECTS:
4
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Recommended requirement:
Examination achievement:
Final Exam (70%), Case Study (30%)
Instructor(s):
Prof. Dr. Florian Kraus, Ewelina Bartella
Date(s):
| Wednesday (single date) | 08.05.2024 | 13:45 – 17:15 | |
| Friday (single date) | 10.05.2024 | 13:45 – 17:15 | |
| Monday (single date) | 13.05.2024 | 13:45 – 17:15 | 001 Hörsaal; L 9, 1–2 |
| Wednesday (single date) | 15.05.2024 | 13:45 – 17:15 | 001 Hörsaal; L 9, 1–2 |
| Friday (single date) | 17.05.2024 | 13:45 – 17:15 | 001 Hörsaal; L 9, 1–2 |
Description:
In a recent survey of the 100 largest Fortune Global 500 companies, public relations firm Burson-Marsteller (www.burson-marsteller.com) found that more than three-quarters (79%) of the top 100 companies are using at least one of the four social media platforms: Twitter, Facebook, YouTube, or corporate blogs. The study reported that people are following companies for news and information about the company, products, and promotions, to offer feedback, and to engage customer service. In another study, eMarketer reports that the US social media advertising spending will hit $2.0 billion. Clearly, social media marketing has emerged as an important marketing strategy.
In this course we will focus on the following:
• Why social medium has become important for the future of business
• How can social media marketing strategies be constructed and implemented
• What changes in the corporate culture are required
• The limitations of social media marketing
• Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Students must attend at least 8 sessions out of the total 10 sessions. If the attendance falls below 80%, the student will not be allowed to take the final exam and will also receive a penalty of 50% in the submitted case studies.
All participants are required to bring laptops to class.
Further information can be found on the chair's website: http://kraus.bwl.uni-mannheim.de
In this course we will focus on the following:
• Why social medium has become important for the future of business
• How can social media marketing strategies be constructed and implemented
• What changes in the corporate culture are required
• The limitations of social media marketing
• Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Students must attend at least 8 sessions out of the total 10 sessions. If the attendance falls below 80%, the student will not be allowed to take the final exam and will also receive a penalty of 50% in the submitted case studies.
All participants are required to bring laptops to class.
Further information can be found on the chair's website: http://kraus.bwl.uni-mannheim.de
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2024, and you will be admitted to the course by 9 February 2024. Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Students also need to sign up for a computer simulation to be admitted to the exam. Further information will follow during the lecture.
Students also need to sign up for a computer simulation to be admitted to the exam. Further information will follow during the lecture.
Instructor(s):
Prof. Dr. Sabine Kuester
Date(s):
| Monday (weekly) | 12.02.2024 – 18.03.2024 | 13:45 – 15:15 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
| Wednesday (weekly) | 14.02.2024 – 20.03.2024 | 12:00 – 13:30 | SO 108 Hörsaal; Schloss Schneckenhof Ost |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
MKT 450 Marketing Communications (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Registration procedure:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Examination achievement:
Final exam
Instructor(s):
Ann-Kathrin Polenz, Prof. Dr. Florian Kraus
Date(s):
| Friday (weekly) | 16.02.2024 – 22.03.2024 | 10:15 – 13:30 | SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord |
| Friday (single date) | 12.04.2024 | 10:15 – 11:45 |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Area Operations Management
OPM 450 Decision-Making Tools for Managing Operations (Lecture w/
EN
Lecture type:
Lecture w/
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Dr. Cornelia Schön-Peterson
Date(s):
| Wednesday (weekly) | 14.02.2024 – 10.04.2024 | 10:15 – 13:30 | |
| Wednesday (single date) | 17.04.2024 | 10:15 – 13:30 |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 8 February 2024). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Recommended requirement:
Instructor(s):
Prof. Dr. Christoph Bode, Ruth Schültken
Date(s):
| Friday (single date) | 16.02.2024 | 08:30 – 13:30 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
| Friday (single date) | 23.02.2024 | 08:30 – 13:30 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
| Friday (single date) | 01.03.2024 | 08:30 – 13:30 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
| Friday (single date) | 08.03.2024 | 08:30 – 13:30 | SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord |
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
