Business School – Bachelor's level (all)

The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

The organization of markets have changed significantly in recent decades. Transaction costs in capital markets have declined, and now provide firms with much better access to private equity, venture capital, and tailorized products. Product markets have internationalized and resulted in more complex and widely distributed supply chains. And labor markets have been affected by the trend towards the gig economy and firms’ increased reliance on inno-vation and intangible assets. The last aspect is key, because we need to ask how firms can develop a competitive advantage if their key assets are employees whose human capital they cannot control. All these developments have a significant impact on how firms are managed, owned, financed, and organized.
This course surveys and discusses recent findings on the interface between financial markets and firms’ employees and their human capital. Much of the textbook discussions in various subfields of business and economics is still based on traditional paradigms, which view firms as collection of physical assets that generate cash flows, and which see financial markets as mainly occupied with valuing and distributing these cash flows. Yet, recent research has moved on from this paradigm and recognizes that this traditional conception is in serious need of overhaul, but much of this change in thinking and many of these new findings have not found their way into business education. This course is intended to fill this gap.

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
https://www.bwl.uni-mannheim.de/modulkatalog-bachelor-bwl/is-452-introduction-to-machine-learning-for-management-decisions/

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Dieser Kurs stellt eine Einführung in das Management von Unternehmen dar. Er richtet sich an Studierende, die Betriebswirtschaftslehre als Nebenfach studieren. Zunächst wird die Bedeutung der Unternehmensführung sowie die Relevanz von Management als Wissenschaftsdisziplin aufgezeigt. Im Anschluss werden die theoretisch-konzeptionellen Grundlagen für das Verständnis der Unternehmensführung gelegt, um darauf aufbauend die klassischen Managementfunktionen Planung, Organisation, Personal, Führung und Kontrolle zu erläutern. Durch die Diskussion der Themen von Ethik, Internationalisierung und Digitalisierung sowie Public und Nonprofit Management werden schließlich aktuelle Herausforderungen und Anwendungsbereiche des Managements und der Managementlehre beleuchtet.

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.

The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)

In a recent survey of the 100 largest Fortune Global 500 companies, public relations firm Burson-Marsteller (www.burson-marsteller.com) found that more than three-quarters (79%) of the top 100 companies are using at least one of the four social media platforms: Twitter, Facebook, YouTube, or corporate  blogs. The study reported that people are following companies for news and information about the company, products, and promotions, to offer feedback, and to engage customer service. In another study, eMarketer reports that the US social media advertising spending will hit $2.0 billion. Clearly, social media marketing has emerged as an important marketing strategy.

In this course we will focus on the following:

• Why social medium has become important for the future of business
• How can social media marketing strategies be constructed and implemented
• What changes in the corporate culture are required
• The limitations of social media marketing
• Measuring the effectiveness of social media strategies

This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.

Students must attend at least 8 sessions out of the total 10 sessions. If the attendance falls below 80%, the student will not be allowed to take the final exam and will also receive a penalty of 50% in the submitted case studies.

All participants are required to bring laptops to class.

Further information can be found on the chair's website: http://kraus.bwl.uni-mannheim.de

Today’s markets have become difficult environments for most companies. Challenges arise from a variety of changes taking part in many different domains, impacting the behavior and conduct of customers, competitors and other important stakeholders such as suppliers and channel partners. In this landscape companies have to be smart and able to address customer needs in a way that makes them purchase their offerings and – more importantly – that satisfies customers’ genuine needs so that satisfaction and loyalty result. If there is one business discipline that can help companies to accomplish this goal – it is marketing.
 
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)

Negotiations occur in situations when it is impossible to attain one's goals without the cooperation of others. Such situations arise in all areas of business and the ability to manage them successfully rests on a combination of appropriate analytical knowledge and practical skills. This module provides the theoretical background and the practical tools of negotiations. The content is relevant to a broad spectrum of application domains, but a special emphasis is put on negotiations in the procurement context.
The module addresses the general principles of the negotiation process from pre-bargaining stages (interests, BATNAs) all the way to deal closure. This includes distributive bargaining (zero-sum games) and integrative bargaining (positive-sum games), hard vs. soft negotiation styles and associated influence techniques, mixed motive bargaining, power/dependence differentials and fairness, reputation and repeated interactions, and human-related issues (perceptions, emotions, communication).

Please note that this course is capacity-constrained – enrollment is mandatory and competition for the number of spaces may occur.

This class introduces the underlying theoretical concepts of micropolitics and discusses the application of these concepts in different contexts:

• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation

Different approaches of negotiations (“Getting to Yes”, “Never Split the Difference”) will be analyzed. Guest speakers will offer practical insights on negotiations in different contexts. The (inter-)cultural dimension and its impact on negotiations will be discussed in class.