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Business School – Bachelor's level (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Christina Paul (christina.paul[at]uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

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Area Accounting and Taxation

ACC 403 Management and Cost Accounting (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2
Instructor(s):
Prof. Dr. Jannis Bischof, Gerrit Freiherr von Zedlitz-Neukirch
Date(s):
Monday  (weekly) 10.02.2025 – 17.03.2025 08:30 – 10:00 SO 108 Hörsaal; Schloss Schneckenhof Ost
Wednesday  (weekly) 12.02.2025 – 19.03.2025 10:15 – 11:45 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
ACC 451 Financial Accounting II : IFRS (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Dirk Simons
Date(s):
Monday  (weekly) 10.02.2025 – 24.03.2025 15:30 – 17:00 O 133 KPMG Hörsaal; Schloss Ostflügel
Wednesday  (single date) 19.02.2025 17:15 – 18:45 O 133 KPMG Hörsaal; Schloss Ostflügel
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
Grundlagen des externen Rechnungswesens (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Davud Rostam-Afschar
Date(s):
Monday  (weekly) 10.02.2025 – 26.05.2025 12:00 – 13:30 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Grundlagen des externen Rechnungswesens (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Davud Rostam-Afschar
Date(s):
Tuesday  (weekly) 11.02.2025 – 27.05.2025 15:30 – 17:00 SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Internes Rechnungswesen (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by a tutorial, you can register for it via Portal2.
Instructor(s):
Dr. Sebastian Kronenberger
Date(s):
Monday  (weekly) 10.02.2025 – 26.05.2025 13:45 – 15:15 SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Internes Rechnungswesen (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by a tutorial, you can register for it via Portal2.
Instructor(s):
Dr. Sebastian Kronenberger
Date(s):
Wednesday  (weekly) 12.02.2025 – 28.05.2025 12:00 – 13:30 SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Finance

FIN 301 Investments and Asset Pricing (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann, Jiri Tresl Ph.D.
Date(s):
Tuesday  (weekly) 11.02.2025 – 27.05.2025 08:30 – 10:00 SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 301 Investments and Asset Pricing (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann, Jiri Tresl Ph.D.
Date(s):
Tuesday  (weekly) 11.02.2025 – 27.05.2025 10:15 – 11:45 SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 452 Corporate Governance (Lecture)
EN
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 6 February 2025). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Leah Zimmerer
Date(s):
Tuesday  (weekly) 11.02.2025 – 27.05.2025 12:00 – 13:30 O 129 Göhringer Hörsaal; Schloss Ostflügel
Tuesday  (block date) 13.05.2025 10:00 – 16:00 001 Hörsaal; L 9, 1–2
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
40
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 6 February 2025). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Otto Hörner, Kai Mäckle
Date(s):
Tuesday  (weekly) 11.02.2025 – 27.05.2025 10:15 – 11:45 O 048 Seminarraum; Schloss Ostflügel
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
FIN 454 Sustainable Investing (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 6 February 2025). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Dr. Hartmut Graf
Date(s):
Tuesday  (weekly) 11.02.2025 – 27.05.2025 12:00 – 13:30 O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
FIN 456 A CEO Perspective on ESG (Intensive course)
EN
Course type:
Intensive course
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 6 February 2025). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Instructor(s):
Prof. Dr. Oliver Spalt, Dr. Uwe Schroeder-Wildberg
Date(s):
Thursday  (single date) 20.03.2025 09:00 – 17:00 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Friday  (single date) 21.03.2025 09:00 – 17:00 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Friday  (single date) 28.03.2025 09:00 – 17:00 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Information Systems

IS 301 Foundations of Information Systems (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
On-campus and online, live
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Hartmut Höhle, Adrian Augustin, Jan Schilpp
Date(s):
Thursday  (weekly) 13.02.2025 – 29.05.2025 12:00 – 13:30 SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
IS 401 Integrated Information Systems (Lecture)
EN
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.
Instructor(s):
Prof. Dr. Armin Heinzl, Dr. André Halckenhäußer, Luis Oberste
Date(s):
Thursday  (weekly) 13.02.2025 – 27.03.2025 13:45 – 17:00 SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Management

MAN 351 Design Thinking & Corporate Hacker (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 6 February 2025). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
By the end of this course, students will be able to:

Develop an entrepreneurial/intrapreneurial project
•    Apply entrepreneurial tools and methods to organise and execute a project or activity effectively.
•    Define and develop a viable business model to establish a new business or initiate a new activity, whether independently as an entrepreneur or within an existing organisation as an intrapreneur. Identify market opportunities, secure resources, and create a sustainable growth and innovation strategy.

Innovate to address needs or expectations
•    Create innovative designs or generate original combinations of ideas to meet specific needs or expectations.
•    Use creative ideas to develop actionable plans.
•    Implement new products, processes, or methods into organisational practices to respond to market demands.

Identify and analyse target expectations
•    Gather and analyse data to understand user behaviour and preferences for products or services. Build or Adapt Product and Service Offerings
•    Design products or services that align with the needs and expectations of target markets.
•    Modify existing products or services to adapt to evolving target needs and market characteristics.
Recommended requirement:
Literature:
  • Burnett, B., & Evans, D. (2023). *Designing your life: How to build a well-lived, joyful life*. Knopf.
  • Center for Building a Culture of Empathy. (n.d.). *HCD 4 Manuals*. Retrieved January 21, 2015, from http://cultureofempathy.com/Projects/Workshop/Development/index04.htm
  • IDEO. (n.d.). *Mindsets*. Retrieved January 21, 2015, from http://www.designkit.org/mindsets
  • InnoCentive. (n.d.). *Challenges*. Retrieved January 21, 2015, from https://www.innocentive.com/ar/challenge/browse
  • Jackson, J. (2013, March 10). *Hacking the classroom: Beyond design thinking*. Retrieved January 21, 2015, from https://usergeneratededucation.wordpress.com/2013/03/11/hacking-the-classroom-beyond-design-thinking
  • Kelley, T., & Kelley, D. (n.d.). *Creative confidence*. Retrieved January 21, 2015, from http://www.creativeconfidence.com/
  • Lewrick, M., Link, P., & Leifer, L. (2023). *The design thinking playbook: Mindful digital transformation of teams, products, services, businesses and ecosystems*. Wiley.
  • Nesta. (n.d.). *Development impact and you*. Retrieved January 21, 2015, from http://diytoolkit.org/
  • Norman, D. (2023). *Emotional design: Why we love (or hate) everyday things*. Basic Books.
  • Schneier, B. (2023). *A hacker’s mind: How the powerful bend society’s rules, and how to bend them back*. W. W. Norton.
  • Stanford d.school. (n.d.). *Our point of view*. Retrieved January 21, 2015, from http://dschool.stanford.edu/our-point-of-view/
  • Linkner, J. (2017). *Hacking innovation: The new growth model from the sinister world of hackers*. Hyperion.
Examination achievement:
50% individual assessments, 50% team project
Instructor(s):
Christina Paul
Date(s):
Monday  (single date) 19.05.2025 08:30 – 11:45 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Tuesday  (single date) 20.05.2025 08:30 – 11:45 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Wednesday  (single date) 21.05.2025 08:30 – 11:45
Thursday  (single date) 22.05.2025 08:30 – 11:45
Friday  (single date) 23.05.2025 08:30 – 11:45 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Monday  (single date) 26.05.2025 08:30 – 11:45 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Tuesday  (single date) 27.05.2025 08:30 – 13:30 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Friday  (single date) 30.05.2025 09:45 – 11:45 008.1 Seminarraum; B 6, 30–32 Bauteil E-F
Description:
Design thinking is a multidisciplinary and cross-cutting subject in all business disciplines, including marketing. This course aims to give students a deep understanding of design thinking methodologies and how to apply them to develop practical solutions and innovative product and service ideas. The course will use design thinking strategies from a holistic, human-centred design and collaborative perspective. Students will develop skills as researchers, strategists, observers, and storytellers through individual critical thinking, individual assignments, and cooperative challenges. They will then apply what they have learned to a challenge, exploring innovative and creative ways to make a social and tangible impact on their challenge.
The significance of design thinking for Corporate Hackers is its ability to disrupt traditional problem-solving approaches and cultivate a mindset of agility and innovation within organisations. Corporate Hackers utilise design thinking to question the established norm, bringing about rapid and substantial change by employing empathy, creativity, and human-centred approaches. By incorporating these methodologies, students will devise solutions and serve as catalysts for change within businesses, positioning themselves to navigate intricate environments and expedite business transformation.
Students should have a collaborative and multidisciplinary mindset, a specific interest in design thinking with a human-centred approach, and the ability to combine empathy and creativity/innovation to generate solutions.
More information
MAN 401 Organization and Human Resource Management (Lecture)
EN
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Karin Hoisl, Prof. Dr. Torsten Biemann
Date(s):
Tuesday  (single date) 11.02.2025 13:45 – 15:15 UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude
Tuesday  (single date) 18.02.2025 13:45 – 15:15 UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude
Tuesday  (single date) 25.02.2025 13:45 – 15:15 UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude
Tuesday  (single date) 04.03.2025 13:45 – 15:15 UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude
Tuesday  (single date) 11.03.2025 13:45 – 15:15 UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude
Tuesday  (single date) 18.03.2025 13:45 – 15:15 UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude
Tuesday  (weekly) 25.03.2025 – 27.05.2025 13:45 – 15:15 SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 451 Einführung in das Nonprofit Management (Lecture)
DE
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Instructor(s):
Prof. Dr. Bernd Helmig
Date(s):
Tuesday  (weekly) 18.03.2025 – 20.05.2025 13:45 – 15:15 O 148 MVV Hörsaal; Schloss Ostflügel
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MAN 458 Crowdfunding for Ecological Entrepreneurship (Lecture)
EN
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Instructor(s):
Dr. Baris Istipliler
Date(s):
Monday  (single date) 03.03.2025 09:00 – 18:00
Tuesday  (single date) 04.03.2025 09:00 – 18:00
Thursday  (single date) 15.05.2025 09:00 – 16:00
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
Management für Nebenfachstudierende (Lecture)
DE
Course type:
Lecture
ECTS:
6
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal2.
Instructor(s):
Prof. Dr. Bernd Helmig
Date(s):
Monday  (weekly) 10.02.2025 – 26.05.2025 17:15 – 18:45 001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Please find a detailed course description via the following link:
Module Catalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Marketing

MKT 301 Designing the Marketing Mix (Lecture)
DE
Course type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
German
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.

Timely registration required for the Case Study (takes place within Exercise class). Further information on registration will be available in the first lecture of the semester.
Instructor(s):
Aline Lanzrath
Date(s):
Tuesday  (weekly) 11.02.2025 – 27.05.2025 12:00 – 13:30
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Course type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 6 February 2025). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Learning target:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Form of Assesment:

Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Instructor(s):
Guzi Huang
Date(s):
Tuesday  (block date) 01.04.2025 – 03.04.2025 09:00 – 17:00 001 Hörsaal; L 9, 1–2
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.

The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 352 Social Media Marketing (Lecture)
EN
Course type:
Lecture
ECTS:
4
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Learning target:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Recommended requirement:
Examination achievement:
Final Exam (70%), Case Study (30%)
Instructor(s):
Prof. Dr. Florian Kraus, Ewelina Bartella
Description:
In a recent survey of the 100 largest Fortune Global 500 companies, public relations firm Burson-Marsteller (www.burson-marsteller.com) found that more than three-quarters (79%) of the top 100 companies are using at least one of the four social media platforms: Twitter, Facebook, YouTube, or corporate  blogs. The study reported that people are following companies for news and information about the company, products, and promotions, to offer feedback, and to engage customer service. In another study, eMarketer reports that the US social media advertising spending will hit $2.0 billion. Clearly, social media marketing has emerged as an important marketing strategy.

In this course we will focus on the following:

• Why social medium has become important for the future of business
• How can social media marketing strategies be constructed and implemented
• What changes in the corporate culture are required
• The limitations of social media marketing
• Measuring the effectiveness of social media strategies

This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.

Students must attend at least 8 sessions out of the total 10 sessions. If the attendance falls below 80%, the student will not be allowed to take the final exam and will also receive a penalty of 50% in the submitted case studies.

All participants are required to bring laptops to class.

Further information can be found on the chair's website: http://kraus.bwl.uni-mannheim.de
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Lecture)
EN
Course type:
Lecture
ECTS:
6.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal2.

Students need to attend and pass one simulation session to be admitted to the exam and be able to pass the course. Further information will follow during the lecture.
Instructor(s):
Prof. Dr. Sabine Kuester, Lukas Miedzinski, Alexander Rupertus
Date(s):
Monday  (weekly) 10.02.2025 – 17.03.2025 13:45 – 15:15 SO 108 Hörsaal; Schloss Schneckenhof Ost
Wednesday  (weekly) 12.02.2025 – 19.03.2025 12:00 – 13:30 SO 108 Hörsaal; Schloss Schneckenhof Ost
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
MKT 450 Marketing Communications (Lecture)
EN
Course type:
Lecture
ECTS:
3.0
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Instructor(s):
Ann-Kathrin Polenz, Prof. Dr. Florian Kraus, Ewelina Bartella
Date(s):
Friday  (weekly) 14.02.2025 – 21.03.2025 10:15 – 13:30 SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Friday  (single date) 02.05.2025 12:00 – 13:00
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.

Area Operations Management

OPM 450 Business Analytics for Informed Decision-Making in Operations Management (Lecture w/ Exercise)
EN
Course type:
Lecture w/ Exercise
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Credit hours 1:
2
Attendance:
Live & on-campus
Registration procedure:
This course does not have limited capacity. Registration via Portal2 will be possible from 15 January 2025.
Instructor(s):
Prof. Dr. Cornelia Schön-Peterson, Roderic Weber
Date(s):
Wednesday  (weekly) 12.02.2025 – 02.04.2025 10:15 – 13:30 O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information
1 Credit hours indicate the duration of a course which is offered weekly during one semester. One credit hour equals 45 minutes.
OPM 452 Processes and Strategies of Negotiation (Lecture)
EN
Course type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Bachelor
Language of instruction:
English
Attendance:
Live & on-campus
Registration procedure:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (15 January – 6 February 2025). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Recommended requirement:
Instructor(s):
Prof. Dr. Christoph Bode
Date(s):
Friday  (single date) 14.02.2025 08:30 – 13:30 SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Friday  (single date) 21.02.2025 08:30 – 13:30 SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Friday  (single date) 28.02.2025 08:30 – 13:30 SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Friday  (single date) 07.03.2025 08:30 – 13:30 SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
More information

Additional Courses (Non-Area-Specific/Soft Skills)

Currently no events available.

Contact Business School

Christina Paul, M.A.

Christina Paul, M.A. (she/her)

Manager International Affairs & Incoming Exchange Student Advisor
University of Mannheim
Dean's Office of the Business School
Schloss – Room EO 393 (3rd floor)
68161 Mannheim
E-mail: christina.paulmail-uni-mannheim.de
Consultation hour(s):
Please make an appointment for a consultation: https://www.bwl.uni-mannheim.de/en/online-consultation/christina-paul
Credit: Katrin Glueckler
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