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Business School - Bachelor's level (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Annabel Müller (mueller(at)bwl.uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

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Area Accounting and Taxation

ACC 300 Introduction to Financial Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to understand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the opportunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.
Examination achievement:
Written exam (90 min.), presentation
Instructor(s):
Description:
•    Introduction to business activities, overview of financial statements and reporting process
•    Record keeping basics and financial statement preparation: Balance Sheet
•    Record keeping basics and financial statement preparation: Income Statement
•    Balance Sheet: Presenting and analyzing resources and financing
•    Income Statement: Reporting the results of operating activities
•    Statement of Cash Flows
•    Revenue recognition, receivables, and customer advances
•    Working capital
•    Long-lived tangible and intangible assets
•    Notes, bonds, income taxes, and other liabilities
•    Shareholders’ equity: capital contributions and distribution
More information
ACC 300 Introduction to Financial Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to understand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the opportunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.
Examination achievement:
Written exam (90 min.), presentation
Instructor(s):
Description:
•    Introduction to business activities, overview of financial statements and reporting process
•    Record keeping basics and financial statement preparation: Balance Sheet
•    Record keeping basics and financial statement preparation: Income Statement
•    Balance Sheet: Presenting and analyzing resources and financing
•    Income Statement: Reporting the results of operating activities
•    Statement of Cash Flows
•    Revenue recognition, receivables, and customer advances
•    Working capital
•    Long-lived tangible and intangible assets
•    Notes, bonds, income taxes, and other liabilities
•    Shareholders’ equity: capital contributions and distribution
More information
ACC 300 Introduction to Financial Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to understand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the opportunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.
Examination achievement:
Written exam (90 min.), presentation
Instructor(s):
Description:
•    Introduction to business activities, overview of financial statements and reporting process
•    Record keeping basics and financial statement preparation: Balance Sheet
•    Record keeping basics and financial statement preparation: Income Statement
•    Balance Sheet: Presenting and analyzing resources and financing
•    Income Statement: Reporting the results of operating activities
•    Statement of Cash Flows
•    Revenue recognition, receivables, and customer advances
•    Working capital
•    Long-lived tangible and intangible assets
•    Notes, bonds, income taxes, and other liabilities
•    Shareholders’ equity: capital contributions and distribution
More information
ACC 300 Introduction to Financial Accounting (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Financial reports are a key source of reliable and relevant information about the financial position, profitability, and risk of an enterprise, on which investors and creditors depend in making resource allocation decisions. This course is designed to enable students to understand financial reports and the underlying reporting process and develop skills necessary in various decision-making situations. During this course, students would also have the opportunities to organize themselves into groups, meet regularly and work together on case-study assignments, and finally present their work before other students. In this process, they are expected to acquire the important group communication skills and build teamwork and leadership that are vital for the future business environment.
Examination achievement:
Written exam (90 min.), presentation
Instructor(s):
Description:
•    Introduction to business activities, overview of financial statements and reporting process
•    Record keeping basics and financial statement preparation: Balance Sheet
•    Record keeping basics and financial statement preparation: Income Statement
•    Balance Sheet: Presenting and analyzing resources and financing
•    Income Statement: Reporting the results of operating activities
•    Statement of Cash Flows
•    Revenue recognition, receivables, and customer advances
•    Working capital
•    Long-lived tangible and intangible assets
•    Notes, bonds, income taxes, and other liabilities
•    Shareholders’ equity: capital contributions and distribution
More information
ACC 303 Financial Accounting I: Jahres- und Konzernabschluss (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Learning target:
Students will acquire specific know ledge in the areas of financial accounting and group accounting. In addition, they are able to critically assess the definition of assets, liabilities, revenues and expenses as well as the rules for recognition and measurement within the context of different accounting theories.
During exercise classes, tutorials and the team competition, this knowledge is applied to specific practical situations while considering and scrutinizing various aspects and points of view. Moreover, students need to assess the effects of different decision alternatives on the various stakeholders of a business (e.g. shareholders, managers, government, etc.) in order to develop appropriate strategies and action plans. The results of these considerations are presented in written form. This requires a clear understanding and analysis of the respective problem sets. Results need to be presented convincingly in a structured and comprehensible manner. Teamwork and leadership are further objectives of the course, as students form groups during the team competition.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
  • Introduction to financial accounting
  • Overview on accounting theories
  • Definition of assets, liabilities, revenues and expenses
  • Recognition and measurement rules
  • Fundamentals of group accounting
More information
ACC 351 International Accounting (Lecture w/ Exercise)
EN
Lecture type:
Lecture w/ Exercise
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Examination achievement:
Grading is based on a final exam (100%).
The final exam is expected to take 90 minutes.
Instructor(s):
Description:
The lecturs is hold by Dr. Hütten, Chief Accounting Officer at SAP AG, Walldorf. The exercise class is hold by Dr. Sessar from SAP AG in Walldorf.

Course Hours:
tba

In response to the globalisation of the world’s capital markets the language of communicating financial information to these capital markets is experiencing a similar globalisation: Since 2001, almost 120 countries have required or permitted the use of International Financial Reporting Standards (IFRS). Thus, the world may not be far away from realising the vision of a global set of accounting standards. In such an environment being knowledgeable about IFRS is nearly as important for a business professionals as English language skills.
This course introduces you to the framework, concepts, and processes associated with international financial reporting. You will learn how IFRS are developed and used around the world. You will also examine fundamental IFRS requirements and will exercise their application in practice. Thus, the course shall enable you to understand financial statements prepared under IFRS and apply IFRS accounting and disclosure requirements to a wide range of scenarios.
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ACC 352 Security Valuation & Financial Statement Analysis (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
Examination achievement:
Students will demonstrate their understanding of and competency in course topics through an individual assignments. The final grade will be calculated as follows:

Individual assignment 100%
Instructor(s):
Description:
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.

Class structure:

Monday, 5.10 
- 8.00 - 9.30 am: Live Class via Zoom 
- 9.30 am - 12.00 noon: Asynchronous - Material on Website: videos, exercises, and quiz
- 4.00 - 5.30 pm: Live class via Zoom 

Tuesday, 6.10
- 8.00 - 9.30 am: Live Class via Zoom 
- 9.30 am - 12.00 noon: Asynchronous - Material on Website: videos, exercises, and quiz
- 4.00 - 5.30 pm: Live class via Zoom 

Wednesday, 7.10
- 8.00 - 9.30 am: Live Class via Zoom 
- 9.30 am - 12.00 noon: Asynchronous - Material on Website: videos, exercises, and quiz
- 4.00 - 5.30 pm: Live class via Zoom
More information
TAX 303 Taxation I: Unternehmensbesteuerung (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students are able to make value judgements regarding the most important taxes affecting businesses. Specifically, they are able to make comparisons and determine the optimal choice of legal form for a business. Students can formulate projections and justify their statements. During exercises and tutorial classes, this knowledge is applied to specific practical situations while considering and scrutinizing various aspects and points of view. Moreover, students need to assess the effects of different decision alternatives on the various stakeholders of a business (e.g. shareholders, managers, government, etc.) in order to develop appropriate strategies and action plans. The results of these considerations are presented in written as well as in verbal form. Both forms of presentation require a clear understanding and analysis of the respective problem sets. Results need to be presented convincingly in a structured and comprehensible manner with the help of appropriate software. Teamwork and leadership are further objectives of the course, as students form groups during exercises. Accordingly, all outcomes (e.g. solutions to tax-related problem sets or developed tax planning strategies) are presented in groups.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
  • Income tax, corporate tax and commercial tax
  • Determination of taxable income
  • Non-income taxes (inheritance tax and property tax)
  • Corporate taxation and tax planning
More information
TAX 352 Taxation of multinational firms (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
  • Understand why taxation matters and how the different elements of the tax code might affect firms decision behavior;
  • Learn about the heterogeneity of tax regimes by looking at some illustrative examples from the Asia Pacific Region and Europe
  • Understand and evaluate the consequences of taxation when undertaking cross-border transactions;
  • Learn about the basic principles of international taxation
  • Identify the key tax issues that affect the tax burden of international investments
  • Analyse basic tax planning structures related to financing strategies and holding companies
  • Understand what the recent BEPS (base erosion and profit shifting) debate is about and why Google, Amazon etc. achieve extremely low tax rates
  • Learn what countries are doing or plan to do to address aggressive tax planning
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Description:
Multinational groups operate globally and are thus faced with heterogeneous taxation frameworks. On the one hand, this is a compliance issue but on the other hand it can be shown empirically, that firms also adjust their behavior (e.g. locations choices, investment choices, capital structure) accordingly. In this context taxes (tax rates and the definition of the tax base) are one decision factor between other business or economic determinants. This knowledge, in return, is relevant for policy makers trying to attract foreign direct investments by offering attractive tax systems. Due to the mobility of capital, complex cross-border group structures, and little harmonization in tax codes, the tax competition by countries as well as tax planning activities of firms can lead to a situation where multinational groups pay very little taxes. This might light to an erosion of the tax revenue as well as to competition distortions towards domestic firms.
In this course, we start by having a look at different tax systems in the world and in particular in the Asian Pacific region and Europe. By studying these examples, we will get some insights into the heterogeneity of tax systems and we will also discuss how these regulations matter for firms’ decision making. In a next step, we will particularly focus on the taxation of cross-border transactions which are common for multinational firms. We will learn, how double taxation could arise and we will look at the guiding principles of international taxation to avoid this double taxation. Finally, based on this, we will study several stylized tax planning strategies for cross-border investments. In this context case studies (e.g. cross-border financing and implementation of holding companies) are used to illustrate the impact of tax planning strategies on tax payments. In particular, we look at the prominent examples of Apple and Google and how they achieve extremely low overall tax rates. Since fiscal authorities increasingly introduced anti-avoidance regulations that should limit aggressive tax planning, we will finally discuss how these regulations work and why or why not they might be effective. Here we will also draw a link towards the ongoing OECD debate on countermeasures against base erosion and profit shifting.
 
 
More information

Area Banking, Finance and Insurance

CC 302 / CC 303 Mathematics of Finance /Quantitative Methods (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.
Instructor(s):
Description:
  • Presentation of different interest models
  • Valuation of financial assets
  • Mathematics of bonds and annuities
  • Interest rate calculation
  • Bond/yield valuation
More information
CC 302 / CC 303 Finanzmathematik / Quantitative Methoden (Introductory course)
DE
Lecture type:
Introductory course
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Learning target:
Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.
Instructor(s):
Description:
  • Presentation of different interest models
  • Valuation of financial assets
  • Mathematics of bonds and annuities
  • Interest rate calculation
  • Bond/yield valuation
More information
FIN 355 Behavioral Finance (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
By the end of the course students will learn about types of limits to arbitrage; psychological aspects of decision-making relevant to Finance; common ”puzzles” in financial markets and the behavioral approach to explaining those puzzles.
Recommended requirement:
Literature:
Barberis, Nicholas, and Richard Thaler (2003), ”A Survey of Behavioral Finance,” in George Constantinides, Milton Harris, Rene Stulz (eds.), Handbook of the Economics of Finance, North Holland. The book, or rather the relevant part of it, is available at the author’s website: http://faculty.som.yale.edu/nicholasbarberis/ch18_6.pdf
Examination achievement:
100% of the grade will be determined by the final exam. The exam is written and will consist of several (usually six or seven) open-ended questions.
Instructor(s):
Description:
Much of modern financial economics works with models in which agents are rational and arbitrageurs can fix any mis-pricing. Behavioral Financial Economics is the area of finance which relaxes both of these assumptions. Behavioral models usually have two building blocks: limits to arbitrage, which make it difficult for rational traders to undo the dislocations caused by less rational traders; and psychology, which catalogs the kinds of deviations from full rationality we might expect to see. We discuss these two topics, and then consider a number of applications such as asset pricing (the aggregate stock market and the cross-section of average returns) or individual investor portfolio choice and trading behavior.

Course Outline and Reading 
Class 1: Limits to arbitrage (BT, Chapter 2).
Class 2: Psychology (BT, Chapter 3)
Class 3: Individual Investor Behavior (BT, Chapter 7)
Class 4: Cross-Sectional Puzzles (BT, Chapter 5)
Class 5: Behavioral Corporate Finance (BT, Chapter 8)
Class 6: Final exam
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FIN 366 Household Finance (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Registration procedure:
It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Instructor(s):
More information
FIN 401 Corporate Finance and Risk Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
Participants of this partial module learn to assess and analyze the decision making problems of a finance department. They will be able to understand the effects of the fiscal system on financial decisions and to correctly calculate the capital costs for a corporation. Students will be made familiar with the essential instruments and decision-making processes inherent to the financing of listed corporations (stocks, bonds, loans, convertible bonds and other structured products). They also learn to apply and rate complex instruments, such as e.g. unconditional futures and swaps, and options for the change of chance-risk positions.
Recommended requirement:
Examination achievement:
Written final exam (90 min.), Preliminary Work: Online quizzes
Instructor(s):
Description:
  • A fundamental introduction to the modern theory of business financing
  • An introduction to business valuation and capital costs calculus
  • An introduction to the most important derivatives (futures, swaps, options)
  • An introduction to corporate risk management
More information
FIN 401 Corporate Finance and Risk Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:

It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

Learning target:
Participants of this partial module learn to assess and analyze the decision making problems of a finance department. They will be able to understand the effects of the fiscal system on financial decisions and to correctly calculate the capital costs for a corporation. Students will be made familiar with the essential instruments and decision-making processes inherent to the financing of listed corporations (stocks, bonds, loans, convertible bonds and other structured products). They also learn to apply and rate complex instruments, such as e.g. unconditional futures and swaps, and options for the change of chance-risk positions.
Recommended requirement:
Examination achievement:
Written final exam (90 min.), Preliminary Work: Online quizzes
Instructor(s):
Description:
  • A fundamental introduction to the modern theory of business financing
  • An introduction to business valuation and capital costs calculus
  • An introduction to the most important derivatives (futures, swaps, options)
  • An introduction to corporate risk management
More information
FIN 452 Corporate Governance (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
After participating in this course, students should be able to:
1.    Describe the world’s main corporate governance systems, understand the differences among them and compare them to each other.
2.    Distinguish between internal and external corporate governance factors and understand how they interact.
3.    Identify the constituents of good and poor corporate governance.
4.    Solve case studies in the field of corporate governance and apply knowledge to different cases.
5.    Apply analytical and critical thinking skills when evaluating corporate governance problems and their solutions.
Recommended requirement:
Examination achievement:
Homework and presentation (20%)
Student paper, including classroom presentation (80%)
Instructor(s):
Description:
This course studies critical issues in corporate governance. It starts by defining corporate governance and looking at how different governance systems evolved around the globe. Special emphasis will be on corporate governance systems in the U.S. and Germany. We will analyze how new regulations (Sarbanes-Oxley and Dodd-Frank) emerged as a result of various corporate governance scandals (e.g., Enron). The second part of the course consists of an in-depth analysis of selected internal and external governance mechanisms. Examples are the board of directors and executive compensation contracts. We will also discuss various corporate governance case studies.
The course is on the undergraduate level. It will be based on academic research papers and students will work in teams to prepare their own case study on a particular company.
More information
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Lecture)
EN
Lecture type:
Lecture
ECTS:
3.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:

It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

Learning target:
Students should develop an understanding of important issues in institutional investments, especially in so called alternative asset classes like private equity, private debt, investments in infrastructure projects, hedge funds strategies and real estate investments. Based on the content of this lecture students should be able to explain these asset classes and their related challenges for investors. Students will also learn how institutional investors are organized and how they act in the capital markets.
Recommended requirement:
Examination achievement:
Written Exam (60 min)
Instructor(s):
Description:
Institutional investors like pension funds, insurance companies, or sovereign wealth funds administrate sizeable asset portfolios and invest in a broad scope of asset classes. This lecture will focus on so called alterative asset classes like private equity, private debt, investments in infrastructure projects, hedge funds strategies and real estate investments. These asset classes become more and more important for investors in the context of a low interest environment. The role of these asset classes in an institutional portfolio and the challenges of investing will be explained. The organizational set-up and other structural requirements of institutional investors will also be discussed.
More information
Finanzwirtschaft (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Language of instruction:
German
Hours per week:
3
Learning target:
Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
1. Basics
1.1. Definition and goals
1.2. Basic models of decision theory
2. Capital budgeting
2.1. Static capital budgeting methods
2.1.1. Accounting rate of return
2.1.2. Comparative cost method
2.1.3. Average return method
2.1.4. Payback period rule
2.2. Dynamic capital budgeting methods
2.2.1. Complete finance plan
2.2.2. Present value method
2.2.3. Annuity method
2.2.4. Method of internal interest rates
3. Financing forms
3.1. Legal form and financing
3.2. External financing
3.2.1. Equity financing
3.2.2. Financing by way of credit
3.3. Internal financing
3.3.1. Self-financing
3.3.2. Financing through accrual and allocation to the reserves
More information
Finanzwirtschaft (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Language of instruction:
German
Hours per week:
3
Learning target:
Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
1. Basics
1.1. Definition and goals
1.2. Basic models of decision theory
2. Capital budgeting
2.1. Static capital budgeting methods
2.1.1. Accounting rate of return
2.1.2. Comparative cost method
2.1.3. Average return method
2.1.4. Payback period rule
2.2. Dynamic capital budgeting methods
2.2.1. Complete finance plan
2.2.2. Present value method
2.2.3. Annuity method
2.2.4. Method of internal interest rates
3. Financing forms
3.1. Legal form and financing
3.2. External financing
3.2.1. Equity financing
3.2.2. Financing by way of credit
3.3. Internal financing
3.3.1. Self-financing
3.3.2. Financing through accrual and allocation to the reserves
More information
Finanzwirtschaft (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Language of instruction:
German
Hours per week:
3
Learning target:
Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
1. Basics
1.1. Definition and goals
1.2. Basic models of decision theory
2. Capital budgeting
2.1. Static capital budgeting methods
2.1.1. Accounting rate of return
2.1.2. Comparative cost method
2.1.3. Average return method
2.1.4. Payback period rule
2.2. Dynamic capital budgeting methods
2.2.1. Complete finance plan
2.2.2. Present value method
2.2.3. Annuity method
2.2.4. Method of internal interest rates
3. Financing forms
3.1. Legal form and financing
3.2. External financing
3.2.1. Equity financing
3.2.2. Financing by way of credit
3.3. Internal financing
3.3.1. Self-financing
3.3.2. Financing through accrual and allocation to the reserves
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Finanzwirtschaft (Lecture w/ Exercise)
DE
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Language of instruction:
German
Hours per week:
3
Learning target:
Participants of this Course are familiar with different investment methods and learn how to make decisions under certainty employing the most prevalent methods from practice. Moreover, they know the most important funding sources of companies and are able to price common securities employing basic methods.
Participants of the accompanying tutorials work successfully in teams and are able to present exercises in a clear and convincing manner.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
1. Basics
1.1. Definition and goals
1.2. Basic models of decision theory
2. Capital budgeting
2.1. Static capital budgeting methods
2.1.1. Accounting rate of return
2.1.2. Comparative cost method
2.1.3. Average return method
2.1.4. Payback period rule
2.2. Dynamic capital budgeting methods
2.2.1. Complete finance plan
2.2.2. Present value method
2.2.3. Annuity method
2.2.4. Method of internal interest rates
3. Financing forms
3.1. Legal form and financing
3.2. External financing
3.2.1. Equity financing
3.2.2. Financing by way of credit
3.3. Internal financing
3.3.1. Self-financing
3.3.2. Financing through accrual and allocation to the reserves
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Grundlagen der Finanzmathematik / Quantitative Methoden (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On the one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Instructor(s):
Description:
  • Presentation of different interest models
  • Valuation of financial assets
  • Mathematics of bonds and annuities
  • Interest rate calculation
  • bond/yield valuation
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Grundlagen der Finanzmathematik / Quantitative Methoden (Introductory course)
DE
Lecture type:
Introductory course
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Learning target:
Students are supposed to learn about and apply the fundamental methods of the mathematics of finance, as well as its application in business administration. The lecture is concerned with two basic problems. On the one hand, a payment flow will be valued (interests, dividends, bond investment). For that, specific interest models will be introduced. On the other hand, the interest yield of different investments will be defined. In addition, the mathematics of bonds and annuities will be thoroughly discussed.
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Instructor(s):
Description:
  • Presentation of different interest models
  • Valuation of financial assets
  • Mathematics of bonds and annuities
  • Interest rate calculation
  • bond/yield valuation
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MAN/FIN 363 Introduction to Research Methods (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Registration procedure:

It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

Examination achievement:
Students will be required to develop a research proposal, detailing their understanding of the research process (100%)
Instructor(s):
Description:
The course offers an introduction to Research Methods. It will provide you with an understanding of different stages of the research process, and provide an overview over the following topics:
  • Literature reviews - how to conduct a rigorous and systematic review of the literature
  • Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:
  1. Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
  2. Surveys - how to use surveys in research; exemplars of survey use; key readings in the area.
  3. Experiments - how to use experiments in research; exemplars of experiment use; key readings in the area
  • Analysis & presentation of results - Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.
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MAN/FIN 364 Environmental Finance (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Registration procedure:
It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Examination achievement:
Short case in which students apply the knowledge gained to a case organisation/situation
Instructor(s):
Description:
This course addresses the issues arising from Environmental change.
 
Issues examined are:
•     What is the state of Science regarding Environmental Change?
•     What are the effects of Environmental Change on Business?
 
Examination is made of the:
•     moral case;
•     legal case; and
•     business case
for action at the business and policy level.


Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
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Area Information Systems

Integrated Information Systems (Wifo) (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
After attending the lecture, exercises and tutorials students are able to:
  • model complex business processes based on popular modelling techniques
  • discuss the requirements, characteristics and effects of integrated information systems in industrial companies, including complex process interdependencies
  • complete basic tasks from different functional areas in a wide-spread integrated information system.
Recommended requirement:
Examination achievement:
Klausur (90 Minuten)
Instructor(s):
Description:
This course first outlines the basics of data and business process modelling based on wide-spread approaches such as entity relationship diagrams, event-driven process chains (EPC), and business process model and notation (BPMN). The remainder of the course then focuses on the use and purpose of integrated information systems across different functional areas in industrial companies. Finally, basics of management support systems such as business intelligence systems are addressed.
 
  • Business Process Modelling
  • Application Systems in
    • Research and Development
    • Marketing and Sales
    • Procurement and Warehousing
    • Production
    • Shipping and Customer Service
    • Finance, Accounting, HR
  • Planning and Control Systems
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Business Informatics I: Introduction and Foundations (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Anhand der Vorlesung sollen Sie erlernen, dass Wirtschaftsinformatik mehr als die Nutzung von Informationstechnik ist. Die Inhalte werden Sie im weiteren Verlauf Ihres Studiums sowie bei der Verwertung des erlernten Wissens in ihrer Bachelorarbeit nutzenbringend verwerten können.
Recommended requirement:
Examination achievement:
Studienbeginn ab HWS 2011:
80% Schriftliche Klausur (90 Minuten)
20% Gruppenarbeit

Studienbeginn vor HWS 2011:
100 % schriftliche Klausur (90 Minuten)

Instructor(s):
Description:
Die Vorlesung Wirtschaftsinformatik I vermittelt die Fundamente der Wirtschaftsinformatik als wissenschaftliche Disziplin. Im Rahmen einer Einführung werden unter anderem der Gegenstand, der Wissenschaftscharakter, die Forschungsziele, -theorien, und -methoden sowie Nachbardisziplinen und ein Ländervergleich behandelt. Im Rahmen der Grundlegung werden zentrale Inhalte wie Informationsbedarf, Informationsverhalten, Informationssystem, Informationsinfrastruktur, Benutzerverhalten, Aspekte einer Entwurfslehre und Inhalte der Evaluationsforschung vermittelt.
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Business Informatics III: Development and Management of Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
In order to be able to deal with these challenges, the “Development and Management of Information Systems” course is designed to introduce students to the various stages of the life cycle of an IS. Starting with the initial idea and conception of a system, the course will cover the process from development to introduction and, finally, application and value creation. In doing so, students will get to know the various entities and roles involved in IS development and management.
The primary objective of the course is to enable students to play a vital role at the intersection of technical and business issue, being able to bridge the gap between a company’s end users and IT experts. In doing so, they shall understand that IS transcend mere technological artifacts but constitute complex socio-technical phenomena.
To support students in their learning, the course will offer a basic introduction to the IS phenomenon, system types, and roles involved in development, introduction, management, and use of IS. Subsequently, each of these phases will be looked at in greater detail. For each phase, both the processes as well as at the contents of each domain will be introduced and discussed. Beyond the presentation of basic concepts, methods, and theories, the course will also provide students with opportunities to extend and practice their theoretical knowledge with interactive elements, an industry speaker, and a case study.
Recommended requirement:
Examination achievement:
Studienbeginn ab HWS 2011:
Written exam (30%) (90 Minuten)
Case study write-up (70%)

Studienbeginn vor HWS 2011:
Written exam (100%) (90 Minuten)
Instructor(s):
Description:
During the last decades we witnessed a growing importance of Information Systems (IS) in the business world along with faster and faster innovation cycles. A case in point is the growing IS-related expenditure of corporations, forecasted to total EUR 2.63 trillion in 2012 – a 4.7% growth over 2011 (Gartner 2013). Ranging from the enrichment of routine working tasks (i.e., employee portals to integrate disparate applications, data, and processes (Daniel and White 2005)) to the e-enabled integration of entire business eco-systems (e.g., platform-based integration of supply chains (e.g., Kroenke 2010)), IS have become a vital backbone of businesses.
Consequently, the ability to use IS in a way supporting the overall value proposition of a corporation has become a central success determinant for many firms. Accordingly, the “Development and Management of Information Systems” course is designed to introduce students to the nature, role, and potentials of IS in corporations and enable them to serve as a meaningful interface between technology and business.
Once filling this role in a business context, the future IS professionals are likely to be facing two major trends: the increasing industrialization of IS (Brenner et al. 2007; Daberkow and Radtke 2008; Walter et al. 2007) and a shift towards service-orientation in IT organizations and processes (Hochstein et al. 2005; Roewekamp 2007). This brings about challenges such as, among others, managing the trade-off between efficient execution and effective offering or recognizing and mitigating conflicting expectations and goals among the many entities (i.e., software producers, consultants, corporate users, customers) and roles (i.e., business professionals, technical staff, corporate management) involved in an IS.
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Area Management

MAN 301 Strategic and International Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Learning target:
  • Students will develop a fundamental understanding of the challenges and complexity of problems related to strategic management issues. They also will learn about potential solutions to strategic corporate problems.
  • Students will get introduced to central challenges related to global value chain management
  • Students will develop an understanding and get to apply central concepts/instruments of strategic and international management.
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
In the lecture MAN 301, basic theories, research results and current topics from the fields of strategic and international management will be mediated. An understanding of basic functions of management will be developed and the necessary steps/instruments of a strategy development process are presented to the students. Furthermore, topics like corporate social responsibility, internationalization strategies as well as fundamental aspects of global value chain management will be treated.
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MAN 352 Human Resources Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:

It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

Learning target:
The students
...understand the role of human resource management in organizations
...learn to evaluate methods of personnel selection and development
...understand the basics of job design
…understand advantages and disadvantages of different forms of pay and benefit
…become acquainted with current issues in human resource management

Besides the lecture, teaching assistants offer a bi-weekly 90 minutes exercise class. The exercise classes' goal is the repetition and expansion of the knowledge students acquire in the lecture. To reach that goal the exercise class will offer a mixture of additional knowledge, exercises, and an interactive element, which will improve the ability of knowledge exchange and self-dependent work in small groups.
 
Literature:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
 
Examination achievement:
Final exam (4 ECTS) + Assignments (+2 ECTS; mandatory for incoming students only)

Please note that law students have to take the final exam and can earn 4 ECTS only. Incoming business administration students also (besides the final exam) have to work on several assignments during the semester and earn 6 ECTS.

In order to pass this course successfully, the student has to reach at least an overall grade of 4.0.
Instructor(s):
Description:
The lecture MAN 352 Human Resource Management is part of the courses offered to bachelor students in business administration and law at the University of Mannheim. To get an idea of the coherences, problems, and solutions of human resource management as well as the tasks, operational areas, and instruments of management we offer a weekly lecture (1.5 hours) for 12 weeks.

The lecture includes the following topics on human resource management:Human Resource Environment
  • Job Analysis & Job Design
  • HR Planning & Recruiting
  • Selection
  • Training
  • Performance Management
  • Employee Development
  • Separation & Retention
  • Compensation
  • Incentives + International HRM
  • High-Performance Organizations
The literature applied in the course is based on:
Noe, R. A., Hollenbeck, J. R., Gerhart, B. A., & Wright, P. M. (2016). Fundamentals of Human Resource Management (6th revised edition). McGraw Hill Higher Education.
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MAN 358 Strategy and Sustainability (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Registration procedure:
It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Literature:
Linnenluecke MK & Griffiths A. 2015. The Climate Resilient Organization: Adaptation and Resilience to Climate Change and Weather Extremes. Cheltenham, UK: Edward Elgar Publishing. ISBN: 978 1 78254 582 8The book is also available online via eBooks.com, Google plan and kobo. The eISBN is 978 1 78254 583 5.
 
Examination achievement:
100% assignment (individual) in which students apply the knowledge gained to a case organisation/situation
Instructor(s):
Description:
Achieving corporate sustainability is a challenge that increasingly occupies twenty-first century corporations and their key stakeholders. There are increasing pressures on corporations from governments, shareholders and political interest groups to change wasteful and destructive practices. The path forward is protracted, noisy and tough. The challenge for corporations is to create value through sustainability. This seminar focuses on how senior executives and change agents can implement effective strategies to support such value creation. The focus of this seminar is on the change strategies involved - incremental and transformational - required to shift organizations towards sustainability.
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MAN/FIN 363 Introduction to Research Methods (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Registration procedure:

It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

Examination achievement:
Students will be required to develop a research proposal, detailing their understanding of the research process (100%)
Instructor(s):
Description:
The course offers an introduction to Research Methods. It will provide you with an understanding of different stages of the research process, and provide an overview over the following topics:
  • Literature reviews - how to conduct a rigorous and systematic review of the literature
  • Methods – a discussion of alternate of research methods. For each method there will be discussion on what the method entails, how it is used, exemplars of its use and the key issues that a researcher should be aware of with respect to these methods. We will cover:
  1. Qualitative research – how to conduct qualitative research; exemplars of qualitative studies; key readings in the area.
  2. Surveys - how to use surveys in research; exemplars of survey use; key readings in the area.
  3. Experiments - how to use experiments in research; exemplars of experiment use; key readings in the area
  • Analysis & presentation of results - Further resources and examples will be provided that you can take advantage of to learn more about the application of each method.
More information
MAN/FIN 364 Environmental Finance (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Registration procedure:
It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Examination achievement:
Short case in which students apply the knowledge gained to a case organisation/situation
Instructor(s):
Description:
This course addresses the issues arising from Environmental change.
 
Issues examined are:
•     What is the state of Science regarding Environmental Change?
•     What are the effects of Environmental Change on Business?
 
Examination is made of the:
•     moral case;
•     legal case; and
•     business case
for action at the business and policy level.


Special focus is placed on developing valuation approaches and software for evaluating the business case for action. A range of case examples are presented and discussed.
More information
Business Ethics (Lecture)
DE
Lecture type:
Lecture
ECTS:
3
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
REGISTRATION: All incoming exchange students at the School of Humanities need to register for their courses via the Registration Form which will be emailed to them before the start of the semester. For further information please contact: incoming@phil.uni-mannheim.de ANMELDUNG: Alle Austauschstudierenden der Philosophischen Fakultät müssen sich über ein Anmeldeformular für ihre Kurse anmelden, das ihnen vor Beginn des Semesters per Email zugeschickt wird. Für weitere Informationen wenden Sie sich bitte an: incoming@phil.uni-mannheim.de
Literature:

W. Shaw: Business Ethics. 8. Auflage. Boston: Wadsworth 2013.

K. Homann/C. Lütge: Einführung in die Wirtschaftsethik. 2. Auflage. Berlin: LIT 2013.

P. Ulrich: Integrative Wirtschaftsethik. 4. Auflage. Bern: Haupt 2007.

Instructor(s):
Description:

Die Vorlesung führt ein in die wichtigsten Konzepte der Normativen Ethik (Utilitarismus;

Kontraktualismus; Kantianismus) und der Wirtschafts- und Unternehmensethik (Libertäre Ethik; Egalitarismus [Rawls]; Ökonomische Ethik [Homann]). Anhand einschlägiger

Fallstudien werden die Ansätze erprobt und kritisch diskutiert. Vertieft werden u. a.

folgende Themen: Markt und Wettbewerb; Shareholder vs. Stakeholder Value; kollektives Handeln und individuelle Verantwortung; Klimawandel; Downsizing; Sweatshops; manipulative Werbung.

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Area Marketing

Marketing (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
Students gain a thorough overview on relevant questions and functions of marketing and learn basic as well as specific concepts of it. The aim is to provide participants a comprehensive understanding of marketing concepts to apply them for identifying and solving questions related to marketing in business decision making processes. Moreover, students acquire the competence to critically reflect marketing decisions and to apply basic mathematical methods for analyzing and addressing relevant questions of marketing.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
  • General basics
  • Theoretical perspectives: consumer behavior
  • Information-related perspective: foundations of market research
  • Strategic perspective: strategic marketing
  • Instrumental perspective:
  1. Foundations of product policy
  2. Foundations of price policy
  3. Foundations of communication policy
  4. Foundations of distribution and sales policy
  • Institutional perspective:
  1. Services marketing
  2. Business-to-business marketing
  3. International marketing
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Marketing (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
Students gain a thorough overview on relevant questions and functions of marketing and learn basic as well as specific concepts of it. The aim is to provide participants a comprehensive understanding of marketing concepts to apply them for identifying and solving questions related to marketing in business decision making processes. Moreover, students acquire the competence to critically reflect marketing decisions and to apply basic mathematical methods for analyzing and addressing relevant questions of marketing.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
  • General basics
  • Theoretical perspectives: consumer behavior
  • Information-related perspective: foundations of market research
  • Strategic perspective: strategic marketing
  • Instrumental perspective:
  1. Foundations of product policy
  2. Foundations of price policy
  3. Foundations of communication policy
  4. Foundations of distribution and sales policy
  • Institutional perspective:
  1. Services marketing
  2. Business-to-business marketing
  3. International marketing
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MKT 351 Marketing Management Decisions (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:

It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

Learning target:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Final Exam (100%)
Instructor(s):
Description:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. We will discuss marketing concepts and learn how to design the marketing mix.
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MKT 353 Brand and Product Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:

It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

Learning target:
On successful completion of this course, students should be able to:
  • Understand the fundamental principles involved in managing branded products;
  • Explain the critical importance of branding for superior business performance;
  • Critically evaluate a brand- or product-related argument logically, such as the notion that brand identity and brand image are not always identical because brand identity is what the brand manager seeks and brand image is what the customer seeks;
  • Synthesize schools of though in brand and product management, for example the notion that a brand is a product’s name vs. the notion that a brand is a strategic market position;
  • Solve complex brand- or product-related problems, such as determining whether a brand has greater awareness depth than awareness breadth;
  • Evaluate empirical and theoretical brand and product research from various sources.
Instructor(s):
Description:
Brand and Product Management places product management in a strategic branding context and aims to provide a comprehensive treatment of modern brand and product management practices. Both goods and services are treated as products in the course.
In particular, the course examines the way in which brand decisions can contribute to creating a competitive advantage for products and explains how to make changes to brand strategies over time as well as respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage brand equity.
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MKT 354 Marketing Strategy (Intensive seminar)
EN
Lecture type:
Intensive seminar
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:

It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first come, first served basis.

Learning target:
Students gain a thorough overview on the relevant questions and functions in marketing. They can choose and apply suitable concepts and methods in order to solve typical marketing challenges and problems. They have a profound understanding of causal relationships and are able to solve problems quantitatively when appropriate data is available. In solving and presenting a team case study, students also improve their analytical, presentation, and teamworking skills.
Recommended requirement:
Literature:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management - A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Examination achievement:
Case study presentation (max. points acquirable: 18)
Written exam (max. points acquirable: 72, 72 min.)
Instructor(s):
Description:
  • General basics
  • Theoretical perspective: introduction to consumer behavior
  • Information-related perspective: the fundamentals of market research
  • Instrumental perspective:
  1. the fundamentals of product management
  2. the fundamentals of price management
  3. the fundamentals of communication management
  4. the fundamentals of sales management
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Area Operations Management

OPM 301 Operations Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
Acquisition and application of basic concepts, theories and methods of operations management.
This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.
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Produktion (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
Students acquire and apply basic concepts, theories and methods of operations management. This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.
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Produktion (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
Students acquire and apply basic concepts, theories and methods of operations management. This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.
More information
Produktion Q&A Session (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students acquire and apply basic concepts, theories and methods of operations management. This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.
More information
Produktion Exam Review (Lecture)
DE
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
No registration required for the lecture. Whether you need to register for accompanying exercises/tutorials will be announced in the first lecture.
Learning target:
Students acquire and apply basic concepts, theories and methods of operations management. This includes:
  • Understanding of essential planning tasks of operations management
  • Understanding of key trade-offs in operations management
  • Ability to structure and model complex planning tasks
  • Familiarity with common solution methods for planning tasks in operations management
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Description:
Role of operations management; fundamental planning tasks of operation management; planning methods; main features of production planning, transportation planning and inventory management.
More information

Contact Business School

Annabel Müller, M.Sc.

Annabel Müller, M.Sc.

Manager International Affairs & Incoming Student Advisor
At the moment, I can’t be reached via phone. Please contact me via email.
University of Mannheim
Dean's Office Business School
L 5, 5 – Room 102
68161 Mannheim
E-mail: annabel.mueller(at)uni-mannheim.de
Photo credit: Felix Zeiffer
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