Foto: Staatliche Schlösser und Gärten Baden-Württemberg
Betriebswirtschaftslehre – Bachelor
Which courses are suitable for me?
If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/
If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.
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Area Accounting and Taxation
ACC 352 Security Valuation & Financial Statement Analysis (Blockseminar)
EN
Vorlesungstyp:
Blockseminar
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
By the end of this course you should be able to:
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
• Analyze financial statements, footnotes, and other corporate disclosures (e.g. conference calls)
• Prepare business forecast from the financials and use the forecasts to determine a firm’s fundamental value using various valuation models
• Develop the skills to critique security analyst reports, write and present your own research report
Prüfungsleistung:
Students will demonstrate their understanding of and competency in course topics through an individual assignments. The final grade will be calculated as follows:
Individual assignment 100%
Individual assignment 100%
Lektor(en):
Christina Paul
Beschreibung:
The objective of this class is to provide you a framework for analyzing a firm’s past performance, estimating its future performance, and valuing its equity. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings, asset balances and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models, and models based on market multiples such as the price-earnings ratio and the market-to-book ratio. The class has a financial modeling component, eVal, so that as the class progresses, students will build the pieces of a comprehensive financial statement forecasting and valuation tool. The course illustrates contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Jannis Bischof, Daniela Zipperer, Freiherr von Gerrit Zedlitz-Neukirch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS V (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Dirk Simons
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Philipp Dörrenberg, Davud Rostam-Afschar, Alina Pfrang, Jan Zental, Julia Filusch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Philipp Dörrenberg, Davud Rostam-Afschar, Alina Pfrang, Jan Zental, Julia Filusch
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Lektor(en):
Katharina Nicolay
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
TAX 451 Case Study Competition on Tax Transparency – CANCELLED (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
1
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
Students can register for course participation via email to the contact persons (sarah.winter@uni-mannheim.de; hannah.gundert@zew.de) including either a transcript and CV or a transcript and two sentences about your motivation to participate in the case study. The application deadline is on 15 February 2023.
Lernziel:
- Understanding the role of tax transparency for policy makers as well as for multinational enterprises
- Understanding and analyzing current topics on tax transparency, including its relevance, political dimension and practical implementation
- Applying and deepening tax related knowledge within the framework of a case study
Prüfungsleistung:
Written elaboration and presentation of a case study
Lektor(en):
Christoph Spengel, Sarah Winter
Beschreibung:
|
This course gives an overview of current topics in the field of tax transparency. In a case study, students will elaborate on the guiding principles and implementation of a supra-national initiative, e.g. the European Council Directive “DAC6” mandating the reporting of aggressive tax planning arrangements, the Country-by-Country Reporting or the automatic exchange of tax information. The course consists of a short introductory lecture and interactive case studies offered jointly with our corporate partner PwC. In the introductory lecture on the topic „Tax Transparency“, the theoretical content required for the case study is taught. Afterwards, the processing time of the case study competition begins with a kick-off meeting together with PwC. During this meeting, the participating groups receive their case study facts and get to know their PwC mentor. During the processing time, up to three meetings with the mentor can be scheduled. The final results of each case study will be presented and discussed at the presentation day (2 May 2023). |
Area Banking, Finance and Insurance
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Oliver Spalt, Erik Theissen, Thomas Johann, Jiri Tresl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Oliver Spalt, Erik Theissen, Thomas Johann, Jiri Tresl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Luisa Ana Langer, Vanessa Müden
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Otto Hörner, Kai Mäckle
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 454 Sustainable Investing Veranstaltung (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Hartmut Graf, Chia-Yi Yen
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 455 Financial Markets and Human Capital (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Lernziel:
After successfully completing this course, students should be able to do the following:
- Assess business situations that affect the labor force and understand what is special about human capital.
- Analyze the relationship between firms' labor force (e.g., commitment to employ-ment insurance, difficulties in attracting and retaining employees, job satisfaction) and how financial markets relate to these decisions (valuation, choice of ownership, capital structure).
- Understand how the markets for key employees (top and middle managers, CEOs, di-rectors, innovators) are organized, and why they sometimes feature sky-rocketing levels and complex structures of compensation.
- Evaluate how financial transactions like buyouts, mergers and acquisitions, and re-capitalizations affect employees and the composition and compensation of firms' la-bor force.
- Assess the composition of the workforce, and when diversity of skills and opinions is useful and when it is harmful for decision-making and firm value.
- Develop a toolbox of theoretical concepts relevant for analyzing human capital issues (and beyond).
- Gain sound knowledge of empirical facts that are not yet available in a comprehen-sive written textbook or survey format.
- Ground ethical discussions of firms' human resource policies in a sound understand-ing of theory and empirical facts.
Empfohlene Voraussetzungen:
Lektor(en):
Ernst Maug
Beschreibung:
The organization of markets have changed significantly in recent decades. Transaction costs in capital markets have declined, and now provide firms with much better access to private equity, venture capital, and tailorized products. Product markets have internationalized and resulted in more complex and widely distributed supply chains. And labor markets have been affected by the trend towards the gig economy and firms’ increased reliance on inno-vation and intangible assets. The last aspect is key, because we need to ask how firms can develop a competitive advantage if their key assets are employees whose human capital they cannot control. All these developments have a significant impact on how firms are managed, owned, financed, and organized.
This course surveys and discusses recent findings on the interface between financial markets and firms’ employees and their human capital. Much of the textbook discussions in various subfields of business and economics is still based on traditional paradigms, which view firms as collection of physical assets that generate cash flows, and which see financial markets as mainly occupied with valuing and distributing these cash flows. Yet, recent research has moved on from this paradigm and recognizes that this traditional conception is in serious need of overhaul, but much of this change in thinking and many of these new findings have not found their way into business education. This course is intended to fill this gap.
This course surveys and discusses recent findings on the interface between financial markets and firms’ employees and their human capital. Much of the textbook discussions in various subfields of business and economics is still based on traditional paradigms, which view firms as collection of physical assets that generate cash flows, and which see financial markets as mainly occupied with valuing and distributing these cash flows. Yet, recent research has moved on from this paradigm and recognizes that this traditional conception is in serious need of overhaul, but much of this change in thinking and many of these new findings have not found their way into business education. This course is intended to fill this gap.
FIN 456 A CEO Perspective on ESG (Blockveranstaltung)
EN
Vorlesungstyp:
Blockveranstaltung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Oliver Spalt, Frederik Horn
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Information Systems
IS 301 Foundations of Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Hartmut Höhle, Jan Schilpp
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Lektor(en):
Armin Heinzl, Nele Lüker
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
IS 452 Introduction to Machine Learning for Management Decisions (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Kevin Bauer
Beschreibung:
Please find a detailed course description via the following link:
https://www.bwl.uni-mannheim.de/modulkatalog-bachelor-bwl/is-452-introduction-to-machine-learning-for-management-decisions/
https://www.bwl.uni-mannheim.de/modulkatalog-bachelor-bwl/is-452-introduction-to-machine-learning-for-management-decisions/
Area Management
MAN 401 Organization and Human Resource Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Please note that this lecture is accompanied by an exercise class and/
Prüfungsleistung:
Written exams (2 x 45 min.)
Lektor(en):
Karin Hoisl, Torsten Biemann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Empfohlene Voraussetzungen:
Literatur:
Helmig, B. & Boenigk, S., 2020 Nonprofit Management, München: Vahlen
Prüfungsleistung:
Klausur und Fallstudie
Lektor(en):
Bernd Helmig, Ludwig Uhl
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 456 Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has a special registration procedure. Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending their CV (1page), a motivation letter (1page), and their transcript of grades to the course secretary, Gabriele Schleicher (schleicher@ifm.uni-mannheim.de). Make sure to include „MAN 456 Registration“ in the subject line. Please also register for the course via Portal2. The deadline for both the application email and the registration via Portal2 is February 9, 2023.
Lektor(en):
Baris Istipliler, Erika Ni
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Management für Nebenfachstudierende (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class, you can register for them via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for them via Portal 2.
Prüfungsleistung:
Schriftliche Prüfung (90 Minuten) auf Deutsch
Lektor(en):
Bernd Helmig, Moritz Motyka, Ludwig Uhl, Jonas Bruder
Beschreibung:
Dieser Kurs stellt eine Einführung in das Management von Unternehmen dar. Er richtet sich an Studierende, die Betriebswirtschaftslehre als Nebenfach studieren. Zunächst wird die Bedeutung der Unternehmensführung sowie die Relevanz von Management als Wissenschaftsdisziplin aufgezeigt. Im Anschluss werden die theoretisch-konzeptionellen Grundlagen für das Verständnis der Unternehmensführung gelegt, um darauf aufbauend die klassischen Managementfunktionen Planung, Organisation, Personal, Führung und Kontrolle zu erläutern. Durch die Diskussion der Themen von Ethik, Internationalisierung und Digitalisierung sowie Public und Nonprofit Management werden schließlich aktuelle Herausforderungen und Anwendungsbereiche des Managements und der Managementlehre beleuchtet.
Area Marketing
MKT 301 Marketing I (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Students also need to sign up for a case study to be admitted to the exam. Further information will follow during the first lecture.
Please note that this lecture is accompanied by an exercise class and/
Students also need to sign up for a case study to be admitted to the exam. Further information will follow during the first lecture.
Empfohlene Voraussetzungen:
Lektor(en):
Christian Homburg, Robin Wagner-Fabisch, Sebastian Junker
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Blockseminar)
EN
Vorlesungstyp:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literatur:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Prüfungsleistung:
Form of Assesment:
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Lektor(en):
Aline Lanzrath, Guzi Huang
Beschreibung:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
MKT 352 Social Media Marketing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Final Exam (70%), Case Study (30%)
Lektor(en):
Florian Kraus, Ewelina Bartella
Beschreibung:
In this course we will focus on the following:
- Why social medium has become important for the future of business
- How can social media marketing strategies be constructed and implemented
- What changes in the corporate culture are required
- The limitations of social media marketing
- Measuring the effectiveness of social media strategies
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/
Students also need to sign up for a computer simulation to be admitted to the exam. Further information will follow during the lecture.
Please note that this lecture is accompanied by an exercise class and/
Students also need to sign up for a computer simulation to be admitted to the exam. Further information will follow during the lecture.
Lernziel:
This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.
Empfohlene Voraussetzungen:
Literatur:
The required textbook for this course is:
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London.
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London.
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Prüfungsleistung:
Written examination (100% grade) & mandatory simulation attendance
Lektor(en):
Elisa Konya-Baumbach, Alexander Rupertus, Kjell Herzig, Sabine Kuester
Beschreibung:
Today’s markets have become difficult environments for most companies. Challenges arise from a variety of changes taking part in many different domains, impacting the behavior and conduct of customers, competitors and other important stakeholders such as suppliers and channel partners. In this landscape companies have to be smart and able to address customer needs in a way that makes them purchase their offerings and – more importantly – that satisfies customers’ genuine needs so that satisfaction and loyalty result. If there is one business discipline that can help companies to accomplish this goal – it is marketing.
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
MKT 450 Marketing Communications (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Prüfungsleistung:
Final exam
Lektor(en):
Ann-Kathrin Polenz, Florian Kraus
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Operations Management
OPM 450 Decision-Making Tools for Managing Operations (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Cornelia Schön-Peterson
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
The main objective is to understand the economic and psychological mechanisms underlying negotiations, in order to analyze and solve negotiation problems. Starting from the key concepts and principles that guide negotiations, participants will learn:
- how to strategically analyze negotiation situations and to develop comprehensive negotiation plans,
- how to identify opportunities and barriers to creating and claiming value,
- how to avoid negotiation „sand traps“ and to take advantage of negotiation tactics to influence and deal with difficult negotiation counterparts.
Empfohlene Voraussetzungen:
Lektor(en):
Christoph Bode
Beschreibung:
Negotiations occur in situations when it is impossible to attain one's goals without the cooperation of others. Such situations arise in all areas of business and the ability to manage them successfully rests on a combination of appropriate analytical knowledge and practical skills. This module provides the theoretical background and the practical tools of negotiations. The content is relevant to a broad spectrum of application domains, but a special emphasis is put on negotiations in the procurement context.
The module addresses the general principles of the negotiation process from pre-bargaining stages (interests, BATNAs) all the way to deal closure. This includes distributive bargaining (zero-sum games) and integrative bargaining (positive-sum games), hard vs. soft negotiation styles and associated influence techniques, mixed motive bargaining, power/
Please note that this course is capacity-constrained – enrollment is mandatory and competition for the number of spaces may occur.
The module addresses the general principles of the negotiation process from pre-bargaining stages (interests, BATNAs) all the way to deal closure. This includes distributive bargaining (zero-sum games) and integrative bargaining (positive-sum games), hard vs. soft negotiation styles and associated influence techniques, mixed motive bargaining, power/
Please note that this course is capacity-constrained – enrollment is mandatory and competition for the number of spaces may occur.
Zusätzliche Kurse (nicht areaspezifisch/Softskills)
Micropolitics and Negotiation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
Studierende verstehen die Bedeutung mikropolitischer Fähigkeiten für eine effektive Führung in der Praxis. Nach erfolgreichem Absolvieren dieses Kurses kennen sie die theoretischen Konzepte von Mikropolitik. Teilnehmende erlernen die Grundsätze erfolgreicher Verhandlungsführung und können verschiedene Ansätze von Verhandlungen reflektieren und bewerten. Studierende lernen die Anwendung verschiedener Verhandlungs- und Gesprächsführungstechniken. Sie sind in der Lage, die Bedeutung der (inter-)kulturellen Dimension in Verhandlungen zu reflektieren und einzuordnen.
Lektor(en):
Ingo Bayer, Christina Vonhoff
Beschreibung:
In diesem Kurs setzen sich Studierende mit den theoretischen Grundlagen von Mikropolitik auseinander und diskutieren die Anwendung dieser Grundlagen in verschiedenen Kontexten:
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.
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Foto: Katrin Glueckler