Betriebs­wirtschafts­lehre – Bachelor

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Christina Paul christina.paul[at]uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Suchfilter

Area Accounting and Taxation

ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Jannis Bischof, Daniela Zipperer
Termin(e):
Montag  (wöchentlich) 13.02.2023 – 20.03.202308:30 – 10:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Mittwoch  (wöchentlich) 15.02.2023 – 22.03.202310:15 – 11:45001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS V (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Dirk Simons
Termin(e):
Montag  (wöchentlich) 13.02.2023 – 27.03.202317:15 – 18:45O 148 MVV Hörsaal; Schloss Ostflügel
Montag  (Einzeltermin) 20.02.202319:00 – 20:30O 148 MVV Hörsaal; Schloss Ostflügel
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungs­wesens (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Lektor(en):
Davud Rostam-Afschar
Termin(e):
Montag  (wöchentlich) 13.02.2023 – 29.05.202312:00 – 13:30001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungs­wesens (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.

Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Lektor(en):
Davud Rostam-Afschar
Termin(e):
Dienstag  (wöchentlich) 14.02.2023 – 30.05.202315:30 – 17:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungs­wesen (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Sebastian Kronenberger
Termin(e):
Montag  (wöchentlich) 13.02.2023 – 29.05.202313:45 – 15:15SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungs­wesen (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Sebastian Kronenberger
Termin(e):
Mittwoch  (wöchentlich) 15.02.2023 – 31.05.202312:00 – 13:30SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Lektor(en):
Katharina Nicolay
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
TAX 451 Case Study Competition on Tax Transparency (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
1
Teilnahme:
Online live & aufgezeichnet
Registrierungs­informationen:

Students can register for course participation via email to the contact persons including either a transcript and CV or a transcript and two sentences about your motivation to participate in the case study. The application deadline is on 16 February 2022.

Lernziel:
  • Understanding the role of tax transparency for policy makers as well as for multinational enterprises
  • Understanding and analyzing current topics on tax transparency, including its relevance, political dimension and practical implementation
  • Applying and deepening tax related knowledge within the framework of a case study
Prüfungs­leistung:
Written elaboration and presentation of a case study
Lektor(en):
Christoph Spengel, Sarah Winter
Termin(e):
Dienstag  (Einzeltermin) 21.02.202313:45 – 15:15ZOOM-Lehre-095; Virtuelles Gebäude
Dienstag  (Einzeltermin) 28.02.202313:45 – 14:45ZOOM-Lehre-120; Virtuelles Gebäude
Dienstag  (Einzeltermin) 21.03.202313:45 – 15:15ZOOM-Lehre-141; Virtuelles Gebäude
Dienstag  (Einzeltermin) 02.05.202313:45 – 19:00ZOOM-Lehre-039; Virtuelles Gebäude
Beschreibung:
  This course gives an overview of current topics in the field of tax transparency. In a case study, students will elaborate on the guiding principles and implementation of a supra-national initiative, e.g. the European Council Directive “DAC6” mandating the reporting of aggressive tax planning arrangements, the Country-by-Country Reporting or the automatic exchange of tax information. The course consists of a short introductory lecture and interactive case studies offered jointly with our corporate partner PwC.
In the introductory lecture on the topic „Tax Transparency“, the theoretical content required for the case study is taught. Afterwards, the processing time of the case study competition begins with a kick-off meeting together with PwC. During this meeting, the participating groups receive their case study facts and get to know their PwC mentor. During the processing time, up to three meetings with the mentor can be scheduled. The final results of each case study will be presented and discussed at the presentation day (2 May 2023).

Area Banking, Finance and Insurance

FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online aufgezeichnet
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Oliver Spalt, Erik Theissen, Thomas Johann
Termin(e):
Dienstag  (wöchentlich) 14.02.2023 – 30.05.202308:30 – 10:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online aufgezeichnet
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Oliver Spalt, Erik Theissen, Thomas Johann
Termin(e):
Dienstag  (wöchentlich) 14.02.2023 – 30.05.202310:15 – 11:45SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Luisa Ana Langer, Vanessa Müden
Termin(e):
Dienstag  (wöchentlich) 14.02.2023 – 30.05.202312:00 – 13:30
Dienstag  (Einzeltermin) 30.05.202308:00 – 18:00
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Kai Mäckle
Termin(e):
Dienstag  (wöchentlich) 14.02.2023 – 30.05.202317:15 – 18:45O 048 Seminarraum; Schloss Ostflügel
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 454 Sustainable Investing Veranstaltung (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Chia-Yi Yen
Termin(e):
Mittwoch  (Einzeltermin) 01.03.202313:45 – 15:15O 148 MVV Hörsaal; Schloss Ostflügel
Mittwoch  (Einzeltermin) 08.03.202313:45 – 15:15O 148 MVV Hörsaal; Schloss Ostflügel
Mittwoch  (Einzeltermin) 15.03.202313:45 – 15:15O 148 MVV Hörsaal; Schloss Ostflügel
Mittwoch  (Einzeltermin) 22.03.202313:45 – 15:15O 148 MVV Hörsaal; Schloss Ostflügel
Dienstag  (wöchentlich) 14.02.2023 – 30.05.202312:00 – 13:30O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 455 Financial Markets and Human Capital (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
After successfully completing this course, students should be able to do the following:
  • Assess business situations that affect the labor force and understand what is special about human capital.
  • Analyze the relations­hip between firms' labor force (e.g., commitment to employ-ment insurance, difficulties in attracting and retaining employees, job satisfaction) and how financial markets relate to these decisions (valuation, choice of ownership, capital structure).
  • Understand how the markets for key employees (top and middle managers, CEOs, di-rectors, innovators) are organized, and why they sometimes feature sky-rocketing levels and complex structures of compensation.
  • Evaluate how financial transactions like buyouts, mergers and acquisitions, and re-capitalizations affect employees and the composition and compensation of firms' la-bor force.
  • Assess the composition of the workforce, and when diversity of skills and opinions is useful and when it is harmful for decision-making and firm value.
  • Develop a toolbox of theoretical concepts relevant for analyzing human capital issues (and beyond).
  • Gain sound knowledge of empirical facts that are not yet available in a comprehen-sive written textbook or survey format.
  • Ground ethical discussions of firms' human resource policies in a sound understand-ing of theory and empirical facts.
Empfohlene Voraussetzungen:
Lektor(en):
Ernst Maug
Termin(e):
Donnerstag  (wöchentlich) 16.02.2023 – 01.06.202315:30 – 17:00O 133 KPMG Hörsaal; Schloss Ostflügel
Beschreibung:
The organization of markets have changed significantly in recent decades. Transaction costs in capital markets have declined, and now provide firms with much better access to private equity, venture capital, and tailorized products. Product markets have internationalized and resulted in more complex and widely distributed supply chains. And labor markets have been affected by the trend towards the gig economy and firms’ increased reliance on inno-vation and intangible assets. The last aspect is key, because we need to ask how firms can develop a competitive advantage if their key assets are employees whose human capital they cannot control. All these developments have a significant impact on how firms are managed, owned, financed, and organized.
This course surveys and discusses recent findings on the interface between financial markets and firms’ employees and their human capital. Much of the textbook discussions in various subfields of business and economics is still based on traditional paradigms, which view firms as collection of physical assets that generate cash flows, and which see financial markets as mainly occupied with valuing and distributing these cash flows. Yet, recent research has moved on from this paradigm and recognizes that this traditional conception is in serious need of overhaul, but much of this change in thinking and many of these new findings have not found their way into business education. This course is intended to fill this gap.

Area Information Systems

IS 301 Foundations of Information Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Hartmut Höhle, Jan Schilpp
Termin(e):
Donnerstag  (wöchentlich) 16.02.2023 – 01.06.202312:00 – 13:30SO 108 Hörsaal; Schloss Schneckenhof Ost
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lektor(en):
Armin Heinzl
Termin(e):
Donnerstag  (wöchentlich) 16.02.2023 – 23.03.202313:45 – 17:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Freitag  (Einzeltermin) 31.03.202316:30 – 18:00001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Freitag  (Einzeltermin) 31.03.202316:30 – 18:00SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Area Management

MAN 401 Organization and Human Resource Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Prüfungs­leistung:
Written exams (2 x 45 min.)
Lektor(en):
Karin Hoisl, Torsten Biemann, Claudia Rossetti
Termin(e):
Dienstag  (wöchentlich) 14.02.2023 – 30.05.202313:45 – 15:15SO 108 Hörsaal; Schloss Schneckenhof Ost
Dienstag  (wöchentlich) 14.02.2023 – 30.05.202313:45 – 15:15UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Empfohlene Voraussetzungen:
Literatur:
Helmig, B. & Boenigk, S., 2020 Nonprofit Management, München: Vahlen
Prüfungs­leistung:
Klausur und Fallstudie
Lektor(en):
Bernd Helmig
Termin(e):
Donnerstag  (wöchentlich) 16.02.2023 – 02.03.202310:15 – 13:30O 151 Hans Luik Hörsaal; Schloss Ostflügel
Dienstag  (Einzeltermin) 14.03.202310:15 – 11:45001 Hörsaal; L 9, 1–2
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 456 Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has a special registration procedure. Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending their CV (1page), a motivation letter (1page), and their transcript of grades to the course secretary, Gabriele Schleicher (schleicher ifm.uni-mannheim.de). Once accepted, please also register for the course via Portal 2.
Lektor(en):
Jan-Philipp Ahrens
Termin(e):
Montag  (Einzeltermin) 06.03.202309:00 – 18:00001 Hörsaal; L 9, 1–2
Dienstag  (Einzeltermin) 07.03.202309:00 – 18:00001 Hörsaal; L 9, 1–2
Montag  (Einzeltermin) 08.05.202309:00 – 18:00001 Hörsaal; L 9, 1–2
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Management für Nebenfach­studierende (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class, you can register for them via Portal 2.
Prüfungs­leistung:
Schriftliche Prüfung (90 Minuten) auf Deutsch
Lektor(en):
Bernd Helmig
Termin(e):
Montag  (wöchentlich) 13.02.2023 – 29.05.202317:15 – 18:45001.A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Freitag  (Einzeltermin) 26.05.202310:15 – 11:45UMA-ZOOM-AUDIMAX-01; Virtuelles Gebäude
Beschreibung:
Dieser Kurs stellt eine Einführung in das Management von Unternehmen dar. Er richtet sich an Studierende, die Betriebs­wirtschafts­lehre als Nebenfach studieren. Zunächst wird die Bedeutung der Unternehmens­führung sowie die Relevanz von Management als Wissenschafts­disziplin aufgezeigt. Im Anschluss werden die theoretisch-konzeptionellen Grundlagen für das Verständnis der Unternehmens­führung gelegt, um darauf aufbauend die klassischen Management­funktionen Planung, Organisation, Personal, Führung und Kontrolle zu erläutern. Durch die Diskussion der Themen von Ethik, Internationalisierung und Digitalisierung sowie Public und Nonprofit Management werden schließlich aktuelle Herausforderungen und Anwendungs­bereiche des Managements und der Management­lehre beleuchtet.

Area Marketing

MKT 301 Marketing I (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.

Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Students also need to sign up for a case study to be admitted to the exam. Further information will follow during the first lecture.
Empfohlene Voraussetzungen:
Lektor(en):
Christian Homburg
Termin(e):
Montag  (wöchentlich) 13.02.2023 – 29.05.202315:30 – 17:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Donnerstag  (wöchentlich) 16.02.2023 – 01.06.202308:30 – 10:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Blockseminar)
EN
Vorlesungs­typ:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.

More information on the course format is available on the website of the responsible chair.
Lernziel:
This course has two specific learning objectives:

1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.

2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literatur:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.

The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Prüfungs­leistung:
Form of Assesment:

Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Lektor(en):
Aline Lanzrath
Termin(e):
Mittwoch  (Einzeltermin) 29.03.202309:00 – 17:00O 142 Engelhorn Hörsaal; Schloss Ostflügel
Donnerstag  (Einzeltermin) 30.03.202309:00 – 17:00001 Hörsaal; L 9, 1–2
Freitag  (Einzeltermin) 31.03.202309:00 – 17:00001 Hörsaal; L 9, 1–2
Beschreibung:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.

The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
MKT 352 Social Media Marketing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Final Exam (70%), Case Study (30%)
Lektor(en):
Florian Kraus, Ewelina Bartella
Termin(e):
Mittwoch  (Einzeltermin) 10.05.202313:45 – 17:15001 Hörsaal; L 9, 1–2
Freitag  (Einzeltermin) 12.05.202313:45 – 17:15001 Hörsaal; L 9, 1–2
Montag  (Einzeltermin) 15.05.202313:45 – 17:15001 Hörsaal; L 9, 1–2
Mittwoch  (Einzeltermin) 17.05.202313:45 – 17:15001 Hörsaal; L 9, 1–2
Freitag  (Einzeltermin) 19.05.202313:45 – 17:15001 Hörsaal; L 9, 1–2
Beschreibung:
In this course we will focus on the following:
  • Why social medium has become important for the future of business
  • How can social media marketing strategies be constructed and implemented
  • What changes in the corporate culture are required
  • The limitations of social media marketing
  • Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
    This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Students also need to sign up for a computer simulation to be admitted to the exam. Further information will follow during the lecture.
Lernziel:

This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
 
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.
Literatur:
The required textbook for this course is:
 
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London. 
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
 
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Prüfungs­leistung:
Digital examination format (100% grade) & mandatory simulation attendance
Lektor(en):
Elisa Konya-Baumbach
Termin(e):
Montag  (wöchentlich) 13.02.2023 – 20.03.202313:45 – 15:15SO 108 Hörsaal; Schloss Schneckenhof Ost
Mittwoch  (wöchentlich) 15.02.2023 – 22.03.202312:00 – 13:30SO 108 Hörsaal; Schloss Schneckenhof Ost
Beschreibung:
Today’s markets have become difficult environments for most companies. Challenges arise from a variety of changes taking part in many different domains, impacting the behavior and conduct of customers, competitors and other important stakeholders such as suppliers and channel partners. In this landscape companies have to be smart and able to address customer needs in a way that makes them purchase their offerings and – more importantly – that satisfies customers’ genuine needs so that satisfaction and loyalty result. If there is one business discipline that can help companies to accomplish this goal – it is marketing.
 
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
MKT 450 Marketing Communications (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungs­informationen:
  This course does not have limited capacity. Registration via Portal 2 will be possible from January 16, 2023 and you will be admitted to the course by February 10, 2023.
Prüfungs­leistung:
Final exam
Lektor(en):
Ann-Kathrin Polenz, Florian Kraus
Termin(e):
Freitag  (wöchentlich) 17.02.2023 – 17.03.202310:15 – 13:30SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Area Operations Management

OPM 450 Decision-Making Tools for Managing Operations (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Cornelia Schön-Peterson
Termin(e):
Mittwoch  (wöchentlich) 15.02.2023 – 19.04.202310:15 – 13:30O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Mittwoch  (Einzeltermin) 26.04.202310:15 – 13:30O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 16 – February 9, 2023). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Empfohlene Voraussetzungen:
Lektor(en):
Christoph Bode
Termin(e):
Freitag  (Einzeltermin) 24.02.202308:30 – 13:30SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Freitag  (Einzeltermin) 03.03.202308:30 – 13:30SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Freitag  (Einzeltermin) 10.03.202308:30 – 13:30SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Freitag  (Einzeltermin) 17.03.202308:30 – 13:30SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)

Zusätzliche Kurse (nicht area­spezifisch/Softskills)

Derzeit keine Veranstaltungen verfügbar.

Contact Business School

Christina Paul, B.A.

Christina Paul, B.A. (sie/ihr)

Managerin Internationale Angelegenheiten & Betreuung Austausch­studierende (Incoming)
Ich bin momentan nicht telefonisch erreichbar. Bitte kontaktieren Sie mich per Email oder vereinbaren Sie einen Beratungs­termin.
Universität Mannheim
Dekanat BWL
Schloss – Raum EO 393 (3. OG)
68161 Mannheim
Sprechstunde:
Bitte buchen Sie einen Sprechstundentermin über: https://www.bwl.uni-mannheim.de/online-beratung/christina-paul