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Business School - Master's level (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Annabel Müller (mueller(at)bwl.uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Area Accounting and Taxation

ACC 510 Financial Accounting (Lecture, German)
Lecture type:
Lecture
ECTS:
8.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students obtain detailed knowledge of the capitalization, passivation and valuation norms under German GAAP. They are able to describe the norms, analyse them from an accounting theoretical perspective and critically assess them. Moreover, participants are enabled to summarize and solve complex accounting issues with reference to codified norms, court rulings as well as accounting literature. In the exercise class, the norms are discussed by means of case studies. Students learn to prepare and present solutions as part of a team. They are able to identify problems, analyse and present them in a structured, comprehensible manner. The group work fosters leadership and social skills.
Recommended requirement:
Examination achievement:
Case study presentation (25%) and written exam (90 minutes, 75%)
Instructor(s):
Jens Wüstemann , Michael Knoblauch
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 13:45 - 15:15 O 133 KPMG Hörsaal; Schloss Ostflügel
Description:
After an overview of the concept and system of German GAAP, the course first describes the capitalization norms, such as the definition of (immaterial) assets, revenue recognition and accruals within the system. Second passivation norms, such as liabilities and onerous contracts are analysed. Third valuation norms are discussed with a focus on acquisition and production costs, the valuation of liabilities and depreciation.
ACC 540 Financial Statement Analysis & Equity Valuation (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Registration procedure:
No registration required.
Learning target:
The students should get an in-depth understanding of the conceptual approaches and methods available for analyzing financial statements, preparing internally pro-forma financial statements and their application for valuing firms and assets. They should on the one hand understand both the theoretical constructs, assumptions, and limitations behind those concepts, but should, on the other hand, also be capable to implement them (computer-based) in practice.
Recommended requirement:
Examination achievement:
Written exam (90 minutes)
Instructor(s):
Sara Alsarghali , Holger Daske
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 15:30 - 17:00 O 151 Hans Luik Hörssal; Schloss Ostflügel
Description:
This course teaches financial statement analysis methods in the context of company valuation. The first part covers the derivation of inputs into valuation models and the tools for financial statements analyses (accounting analysis, ratio analysis, analysis of narratives). Using this knowledge, techniques for a consistent identification of free cash flows and abnormal earnings from integrated financial statements (financial modelling and business planning) as well as the derivation of required rates of returns from capital market-based data are discussed.
In the second part, relevant methods for equity and asset valuation, in particular the cash-flow based DCF-models and the earnings-based abnormal earnings (AE) and earnings growth (AEG) models are covered. Finally, the class focuses on a applications of fundamental analysis and valuation methods for equity investments and in M&A (purchase price allocation and the valuation of intanglible assets)
ACC 620 Accounting for Financial Instruments & Financial Institutions (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Registration procedure:
No registration acquired.
Learning target:
The course aims at developing the skills to undertand, apply, analyze and critically evaluate accounting standards in the complex field of accounting for financial instruments and financial institutions. Students will get an in-depth understanding of the current IFRS accounting rules, in particular the comprehensive IFRS 9, and understand the underlying conceptual discussions surrounding their development.
Recommended requirement:
Examination achievement:
Written exam (90 minutes)
Instructor(s):
Date(s):
Wednesday  (weekly) 12.02.2020 - 27.05.2020 10:15 - 11:45 O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Description:
The course addresses in-depth the accounting for financial instruments and by financial institutions under IFRS as well as related conceptual issues currently discussed by standard setters and bank regulators. It covers the definition of financial instruments, their classification, initial and subsequent measurement, impairment, derecognition, as well as their accounting in the context of hedging transactions. We also discuss relevant notes disclosures in banks’ financial statements and links to capital regulation.
ACC 626 Transaction Accounting (Lecture, German)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students receive an overview of accounting aspects of M&A. They will also gain a systematic understanding of all relevant questions and issues in preparing and managing transactions.
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Instructor(s):
Peter Wollmert , Christine Längle
Description:
Topics of transaction accounting are discussed and illustrated by using case studies. The course is specifically aimed at students with a basic knowledge of financial and transactional accounting, who want to deepen their knowledge of selected, practice-oriented issues. Six main topics will be covered in-depth: definition of transaction accounting, economic motivation for transactions, private law basics for M&A, transaction accounting under IFRS, carve out transactions, link between financial and tax accounting in an M&A context.
ACC 632 Group Accounting in Practice (Lecture, German)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students learn to see consolidation from a company law perspective and are able to evaluate consolidation form a normative point of view. Furthermore, students are able to compare and evaluate accounting regulations, especially with respect to subsequent measurement of goodwill.
Recommended requirement:
Examination achievement:
Written exam (45 min.) or oral exam
Instructor(s):
Lisa Feil , Qi Gao Fritz
Date(s):
Monday  (weekly) 10.02.2020 - 30.03.2020 08:30 - 10:00 O 129 Göhringer Hörsaal; Schloss Ostflügel
Monday  (weekly) 10.02.2020 - 30.03.2020 10:15 - 11:45 O 129 Göhringer Hörsaal; Schloss Ostflügel
Description:
The course complements the fundamentals of group accounting by elements which are relevant in accounting practice. First, accounting after change of legal form is presented and discussed. Accounting in case of mergers is focused on. Then, specific questions relating to the consolidation according to German GAAP, German Tax Regulations and IFRS such as deferred taxes or goodwill impairment test are emphasized. The course is enriched by discussions on the latest changes in accounting regulations with respect to consolidated financial statements.
ACC 664 Case Studies on Value-based Risk Controlling and Management in Banking (Lecture, German)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between January 30 - February 13, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Course participants will be able to differentiate between bank business models and know their main determinants. They will be able to interpret practice cases and understand the implications for risk controlling and management in banking. They will also be able to present their findings on selected practice cases.
Recommended requirement:
Examination achievement:
Case study solution and presentation
Instructor(s):
Wilhelm Schmundt , Nicolas Rudolf
Date(s):
Thursday  (single date) 20.02.2020 08:30 - 20:30 001 Hörsaal; L 9, 1-2
Description:

In the first part, we will outline the characteristics of relevant capital markets participants with a special focus on credit institutions and their regulators. Accordingly, the specific business models of banks will be described and we will show how those models are reflected in a controlling and accounting perspective. In parallel we will look at their value and profit levers. Thereafter we will take a look at the concepts of bank capital (equity, economic capital, regulatory capital) and analyze them with regard to value based management. Thereby we will deepen the understanding of the relevant risks for banks, e.g. credit risk, market risk and liquidity risk. 

For the second part, the students will prepare and present case studies. The cases are mainly related to the events of the recent financial market crisis and should sharpen the understanding of interdependencies in the context of how to measure and account for risks and how they can be proactively managed in an overall strategic context. Therefore, various case studies will be used.

ACC 664 Case Studies on Value-based Risk Controlling and Management in Banking (Lecture, German)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between January 30 - February 13, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Course participants will be able to differentiate between bank business models and know their main determinants. They will be able to interpret practice cases and understand the implications for risk controlling and management in banking. They will also be able to present their findings on selected practice cases.
Recommended requirement:
Examination achievement:
Case study solution and presentation
Instructor(s):
Wilhelm Schmundt , Nicolas Rudolf
Date(s):
Thursday  (single date) 07.05.2020 08:30 - 20:30 001 Hörsaal; L 9, 1-2
Description:

In the first part, we will outline the characteristics of relevant capital markets participants with a special focus on credit institutions and their regulators. Accordingly, the specific business models of banks will be described and we will show how those models are reflected in a controlling and accounting perspective. In parallel we will look at their value and profit levers. Thereafter we will take a look at the concepts of bank capital (equity, economic capital, regulatory capital) and analyze them with regard to value based management. Thereby we will deepen the understanding of the relevant risks for banks, e.g. credit risk, market risk and liquidity risk. 

For the second part, the students will prepare and present case studies. The cases are mainly related to the events of the recent financial market crisis and should sharpen the understanding of interdependencies in the context of how to measure and account for risks and how they can be proactively managed in an overall strategic context. Therefore, various case studies will be used.

ACC 676 Case Studies on Consulting in Financial Services Firms (Intensive course, German)
Lecture type:
Intensive course
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Participants are able to discuss and solve complex problems of high practical relevance at the interface of capital markets, financial accounting and auditing. Students know the area of tension between academic case solutions and those related to practice and are able to develop solutions according to both aspects. The consulting report corresponds to standards required by the business practice and is academically founded.
Recommended requirement:
Examination achievement:
Written consulting report (50%) and in-class presentation (50%)
Instructor(s):
Christine Längle
Description:
In this course, offered jointly with KPMG, current topics from the frontier between financial accounting, consulting, risk management, regulatory law and capital markets with a focus on the financial services sector will be covered. The participants will form groups of three to four students and discuss problem areas of high practical relevance using both practice-oriented and academic approaches. Results will be summarized in a consulting report and presented in a final results presentation.
TAX 521 Case Studies in Company Taxation (Lecture, German)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
  • The students study in detail specific rules which are particularly important for the tax planning of partnerships and corporations
  • The students learn to optimize business structuring for tax purposes
  • Particular attention is paid to business reorganizations and the development of efficient tax solutions
Recommended requirement:
Examination achievement:
Klausur (45 Min.)
Instructor(s):
Date(s):
Wednesday  (single date) 12.02.2020 17:15 - 20:30 O 129 Göhringer Hörsaal; Schloss Ostflügel
Wednesday  (single date) 11.03.2020 17:15 - 20:30 O 129 Göhringer Hörsaal; Schloss Ostflügel
Wednesday  (single date) 25.03.2020 17:15 - 20:30 O 129 Göhringer Hörsaal; Schloss Ostflügel
Wednesday  (single date) 01.04.2020 17:15 - 20:30 O 129 Göhringer Hörsaal; Schloss Ostflügel
Friday  (single date) 20.03.2020 12:00 - 19:00 O 129 Göhringer Hörsaal; Schloss Ostflügel
Description:
  • Tax planning for partnerships
  • Tax planning for corporations
  • Real estate transfer tax
  • Changes of corporate form and reorganizations
  • Business acquisitions
TAX 630 International Business Taxation (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
  • Students know the basics of international taxation (national tax law, double taxation conventions, primary and secondary EU law) and the causes of double taxation.
  • Students understand the tax consequences of establishing domestic and foreign permanent establishments as well as domestic and foreign corporations.
  • Students understand the impact of transfer pricing on the companies’ tax burden.
  • Most notably, students are able to evaluate how multinational companies make use of internationally diverging tax burdens.
Recommended requirement:
Examination achievement:
70 % Written exam (90 min.), 30 % individual assignment and group presentation
Instructor(s):
Christoph Spengel , Daniel Klein
Date(s):
Monday  (weekly) 10.02.2020 - 30.03.2020 08:30 - 10:00 O 135 Saal der starken Marken Hörsaal; Schloss Ostflügel
Monday  (weekly) 10.02.2020 - 30.03.2020 10:15 - 11:45 O 135 Saal der starken Marken Hörsaal; Schloss Ostflügel
Description:
  • Basics of international business taxation,
  • taxation of inbound investments,
  • taxation of outbound investments,
  • transfer pricing,
  • cross-border reorganizations.
TAX 661 Case Studies in International Tax Planning (Lecture, English)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
  • The Students learn how to apply their skills in basic taxation on practical cases
  • The Students get a deeper insight into the basics of the most important areas in International Tax Planning and Tax Structuring
  • The Students learn how to implement their theoretical Knowledge into practical Szenarios. Thereby special attention is paid to the Application of the Wording of Law – especially using inaccuracies in law
  • The Students learn to develop International Tax Planning and Tax Structuring Ideas across different Types of Taxes
Recommended requirement:
Examination achievement:
Written examination (45 min.)
Instructor(s):
Daniel Klein
Date(s):
Monday  (fortnightly) 17.02.2020 - 25.05.2020 13:45 - 17:00 O 129 Göhringer Hörsaal; Schloss Ostflügel
Description:
  • International Tax Planning and Tax Structuring using Financing Companies in the case of Outbound Investment
  • International Tax Planning and Tax Structuring using Financing Companies in the case of Inbound Investment
  • International Tax Planning and Tax Structuring concerning the German „Zinsschranke“ (Thin-Cap-Rule) and other foreign Anti-Avoidance-Rules
  • International Tax Planning and Tax Structuring especially considering the Reorganization Tax Act
  • International Tax Planning and Tax Structuring especially considering Qualification Conflicts

Area Banking, Finance and Insurance

FIN 560 Risk Management of Insurance Companies (Lecture, German)
Lecture type:
Lecture
ECTS:
8.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
After a successful completion of the course participants will be able to quantify insurance risks in life and non-life insurance. Students will know the most important risk political instruments (premium and tariff calculation, solvency, technical reserves, reinsurance, riskadjusted performance management) and will be able to apply the corresponding basic methods.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Peter Albrecht
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 15:30 - 17:00 O 148 MVV Hörsaal; Schloss Ostflügel
Description:
The subject of the course is the management of risks, which insurance companies (in life as well as in non-life insurance) do cover within the scope of their insurance activities.
FIN 601 Bond Markets (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
3
Registration procedure:
No registration required.
Learning target:
After this course students are familiar with the theory and practice of modern quantitative portfolio management. They are able to devise and assess portfolio strategies, to evaluate the performance of a portfolio manager, and to assess the risk of a portfolio.
Recommended requirement:
Examination achievement:
written exam (closed book, 60 minutes)
Instructor(s):
Erik Theissen
Date(s):
Friday  (single date) 14.02.2020 13:45 - 18:45 O 151 Hans Luik Hörssal; Schloss Ostflügel
Friday  (single date) 28.02.2020 13:45 - 18:45 O 151 Hans Luik Hörssal; Schloss Ostflügel
Friday  (single date) 13.03.2020 13:45 - 18:45 O 151 Hans Luik Hörssal; Schloss Ostflügel
Friday  (single date) 20.03.2020 13:45 - 15:15 O 151 Hans Luik Hörssal; Schloss Ostflügel
Saturday  (single date) 15.02.2020 09:00 - 17:00 O 151 Hans Luik Hörssal; Schloss Ostflügel
Saturday  (single date) 29.02.2020 09:00 - 17:00 O 151 Hans Luik Hörssal; Schloss Ostflügel
Saturday  (single date) 14.03.2020 09:00 - 17:00 O 151 Hans Luik Hörssal; Schloss Ostflügel
Description:
This course builds on FIN500 and extends the discussion of modern portfolio management and its applications. It covers issues in bond portfolio management, performance measurement, risk management, and fund management.
FIN 603 Empirical Finance (Lecture, English)
Lecture type:
Lecture
ECTS:
10.0
Course suitable for:
Language of instruction:
English
Hours per week:
3
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
The students will have a sound understanding of empirical methods and their underlying assumptions. The students will be able to choose appropriate methods for given empirical problems and apply them in an efficient way. The case studies enable the students to develop basic programming skills in Stata.
Recommended requirement:
Examination achievement:
Written exam (45%; 60 min.), Case Studies (45%), Class Participation (10%)
Instructor(s):
Erik Theissen , Stefan Maximilian Greppmair , Clemens Müller , Stefan Scharnowski , Lukas Zimmermann
Date(s):
Tuesday  (weekly) 11.02.2020 - 03.03.2020 13:45 - 17:00 001 Hörsaal; L 9, 1-2
Tuesday  (single date) 10.03.2020 13:45 - 15:15 001 Hörsaal; L 9, 1-2
Tuesday  (weekly) 17.03.2020 - 24.03.2020 13:45 - 17:00 001 Hörsaal; L 9, 1-2
Tuesday  (single date) 31.03.2020 13:45 - 15:15 001 Hörsaal; L 9, 1-2
Description:
The course provides students with an understanding of important empirical methods and their application in finance. It covers topics in asset pricing, corporate finance, and market microstructure. Students will learn to perform empirical analysis using the software package Stata. The course enables students to plan and carry out empirical research in finance on their own and prepares for an empirical seminar or master thesis in the finance area. Part of the course consists of the practical application of the methods learned in the lecture to various case studies.
FIN 620 Behavioral Finance (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Behavioral finance applies scientific research on human and social cognitive and emotional biases. After completing this course, students will be able to better understand economic decisions and how they affect market prices and returns. They will know how behavioral findings are integrated with neo-classical theory.
Recommended requirement:
Examination achievement:
Final exam (60 min.)
Instructor(s):
Martin Weber
Date(s):
Thursday  (weekly) 13.02.2020 - 02.04.2020 10:15 - 11:45 O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Thursday  (weekly) 13.02.2020 - 02.04.2020 08:30 - 10:00 O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Thursday  (single date) 30.04.2020 08:30 - 10:00 SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Description:
There is abundant evidence suggesting that the standard economic paradigm of rational investors does not adequately describe behavior in financial markets. Behavioral Finance examines how individuals' attitudes and behavior affect their financial decisions. This course reviews recent research on possible mispricing in financial markets due to the nature of psychological biases. Moreover the course deals with behavioral finance models explaining investor behavior or market anomalies when rational models provide no sufficient explanations. Topics will include among others overconfidence, prospect theory, heuristic driven biases and frame dependence.
FIN 640 Corporate Finance II (Mergers, Acquisitions and Divestitures) (Lecture, English)
Lecture type:
Lecture
ECTS:
10.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
3
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
After completing this course, students will be able to develop and evaluate strategic rationales for M&A transactions and their structure. They will be able to build valuation models using real world data and evaluate whether a particular transaction makes sense from an economic perspective. Students will be able to implement valuation models using Microsoft Excel, to understand the legal and institutional context of M&A transactions, to interpret scientific studies and make appropriate inferences from them for the M&A process.
Recommended requirement:
Examination achievement:
Final exam (40%), case write-ups (45%), oral participation in case discussions (15%)
Instructor(s):
Ernst Maug
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 17:15 - 20:00 O 129 Göhringer Hörsaal; Schloss Ostflügel
Description:
The topic of this course is the restructuring of corporations through mergers, acquisitions and divestitures. The purpose of the lecture is to provide an understanding of restructuring processes and to provide an analytic framework to analyze the motivation of these activities and their individual merits. A special focus will be on the economic analysis of corporate strategy and the contractual structures of various types of transactions. We will also discuss valuation and cost of capital in an international context. The lecture will frequently draw on empirical studies, especially on event studies. Participants will be required to solve several case studies in groups of up to three students.
FIN 660 Quantitative Risk Management (Lecture, English)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
After a successful completion of the course, students will be able to measure market and credit risks. They will know how to calculate the value at risk for individual financial positions and for portfolios of financial instruments. In particular, they will be able to apply the delta-normal-method. Furthermore, they will understand the notion of credit value at risk and the most important credit risk models. Students will be familiar with methods used for a risk-based performance management and for capital allocation.
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Instructor(s):
Markus Huggenberger
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 12:00 - 13:30 O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
Subject of the course are the methods of a quantitative management of market risks, credit risks and operational risks.
FIN 682 International Asset Management (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
After the completion of this course, students will have gained a thorough understanding of the mutual fund industry. They will be familiar with the necessary tools to manage a mutual fund themselves, advise mutual fund investors, invest in mutual funds, and to work in the management of a mutual fund company.
Recommended requirement:
Examination achievement:
Written Exam (60 min)
Instructor(s):
Tatjana Puhan , Stefan Rünzi
Date(s):
Friday  (block date + sat) 03.04.2020 - 04.04.2020 10:15 - 17:00 O 151 Hans Luik Hörssal; Schloss Ostflügel
Friday  (block date + sat) 15.05.2020 - 16.05.2020 10:15 - 17:00 SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
The core of this course deals with asset management for private investors in an international context. We will cover the structure of the delegated investment markets around the world with a focus on the U.S. and Europe. The focus will be on traditional mutual funds and related products. Besides the classical asset management theory, this course will place a great weight on the practical implementation of portfolio strategies and the problems that can arise. We will learn how to measure the performance of investment strategies and of fund managers. Furthermore, behavioral aspects (irrational behavior of mutual fund investors and managers) will be discussed.

Area Information Systems

IS 510 Process Management (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
After completing the class students should be able to recognize the significance of process management, designg and improve business processes by using particular techniques and tools, analyze the structure and behavior of dynamic objects in processes, understand how business processes can be supported with information technology, and control business processes from time, capacity, and cost perspectives.
Recommended requirement:
Examination achievement:
80% written exam (60 min.)
20% group assignment (mandatory)
Instructor(s):
Armin Heinzl , Okan Aydingül
Date(s):
Thursday  (weekly) 26.03.2020 - 14.05.2020 13:45 - 17:00 O 148 MVV Hörsaal; Schloss Ostflügel
Description:
This lecture offers highly relevant concepts for modeling, analyzing, implementing, and controlling business processes with information and communication technology. Participants will be offered business knowledge as well as the methodological foundations from an information systems perspective to successfully design and manage business process.
IS 512 IT Management in the Digital Age (Lecture, English)
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
This course is designed for students who desire an insightful synopsis of IT management concepts and practices. After successfully completing the course, students should be able to evaluate and initiate strategic IT initiatives, to organize (govern) the IT function, to understand the role of the Chief Information Officer in order to lead this function, to analyze, design and direct outsourcing as well as offshoring initiatives, and to control the IT function from a top management and risk management perspective. IT management issues will be discussed from a planning, leadership, governance, sourcing and controlling perspective. Topics include:
  • Business / IT Alignment and Strategic IT Planning
  • Governance frameworks, IT (de-)centralization and the role of the CIO
  • The IT sourcing decision, hybrid arrangements, and offshoring
  • IT controlling and IT risk management
Examination achievement:
100% written exam (60 min)
Instructor(s):
Armin Heinzl , Philipp Günther Hoffmann , Deborah Naomi Mateja
Date(s):
Thursday  (weekly) 13.02.2020 - 19.03.2020 13:45 - 17:00 O 148 MVV Hörsaal; Schloss Ostflügel
Thursday  (single date) 02.04.2020 16:30 - 18:30 SO 108 Hörsaal; Schloss Schneckenhof Ost
Friday  (single date) 27.03.2020 17:00 - 19:00 001. A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Modern organizations are influenced and driven by information technology (IT) and information systems (IS) in various ways. As competition becomes borderless, organizations are forced to continually examine ways to operate more effectively and efficiently. Information technology and information systems are a crucial means of obtaining these goals in the digital Age. IT and IS are also key enablers of new products, services and processes. This course is designed for students who desire an insightful synopsis of IT management concepts and practices.
It is the objective of this course to offer profound insights into information systems and information technology management. Strategic and tactical issues are given more attention than operational aspects.
IS 513 Applied IT Management in the Digital Age (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
The lecture addresses key challenges that IT management is facing today and explains the capabilities and tools required to manage these challenges successfully. The concrete application of the lectured content will be explained using selected case studies. The lecture focuses on banking as one concrete industry example. The fundamental principles, however, can be applied across industries.

 
Recommended requirement:
Examination achievement:
Written test (70%) plus Case study (30%)
Instructor(s):
Philipp Günther Hoffmann
Date(s):
Friday  (single date) 24.04.2020 08:30 - 17:00
Saturday  (single date) 23.05.2020 08:30 - 17:00 O 226/28 Seminarraum; Schloss Ostflügel
Description:
IT management today is challenged by fast technological change, new digital opportunities, growing cost pressure, and increasing business and regulatory requirements. IT management needs to ensure that IT functions become much more agile, flexible and efficient than ever before. For a state-of-the-art IT management a solid know-how regarding

        
  • Intelligent demand management,

  •     
  • Application and data architecture,

  •     
  • IT infrastructure,

  •     
  • Organization and workforce management,

  •     
  • Business/IT governance and lean IT processes, and

  •     
  • Sourcing and location setup incl. vendor and partner managementare crucial.


In addition, it is expected that IT managers have a good understanding of the core business of their company (business/IT alignment) and sound IT cost management capabilities. Furthermore, IT managers need to be able to understand opportunities of the digital age, evaluate the value of new technologies, and drive digital transformation jointly with the business.
IS 541 Methods and Theories in Information Systems (Lecture, English)
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
After completing the course, students
<ul>
    <li>are able to prepare, plan, and execute own research endeavors (e.g., master thesis)</li>
    <li>understand the relevance of methods and theories in meaningful research</li>
    <li>know quality criteria and corresponding means to improve research designs</li>
    <li>have gained an overview of most common methods and theories in IS research</li>
</ul>
Recommended requirement:
Examination achievement:
30% presentation, 70% written term paper
Instructor(s):
Date(s):
Thursday  (weekly) 13.02.2020 - 28.05.2020 15:30 - 17:00 422/423 Besprechungsraum; L 15, 1-6 (Hochhaus)
Description:
This course provides students with an introduction to scientific research methods and theories in the field of information systems. Master students gain a broad overview of the strengths and weaknesses of different methods and theoretical perspectives. This overview prepares them for conducting own, bounded research projects (e.g., master theses) as a first step towards a scientific career. This course primarily targets students of the Mannheim Master in Business Research but is also open to students of the Mannheim Master in Management and the Master in Business Informatics.<br />
In this course, students come to understand the importance of theory for organizing and cumulating knowledge as well as the importance of rigorous empirical methods to establish the validity of findings. The course covers publications in premier IS journals to exemplify and discuss procedures of qualitative, quantitative, and design-oriented research.&nbsp;<br />
The course is taught in a seminar style, requiring students to prepare readings for discussions in class. Attendance in classroom sessions is mandatory. Students are required to prepare textbook chapters and selected readings on IS research in advance of the course. A list of required readings is distributed after registration. In addition, students are assigned contemporary articles published in IS journals that must be evaluated based on the topics covered in the course and presented during classroom sessions. Each student finally writes a term paper of four to five pages on an assigned topic.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
IS 555 Computational Thinking II (Lecture, German)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
4
Registration procedure:
No registration required.
Learning target:
Computational Thinking II enables participants to understand topics in information systems which are relevant in our everyday life. The pervasiveness of information technology in our professional and private lives increases the need to understand how these systems work and how they can be used in a secure way.
Students in this module will learn about the following topics:
  • Security and Encryption
  • Networking
  • Cloud-, Grid-, and Edge-Computing
  • Graphical User Interfaces and Web Applications
  • Databases
  • Internet of Things and Industry 4.0
Examination achievement:
Written exam (45 min.)
Instructor(s):
Christian Becker , Janick Edinger , Martin Pfannemüller
Date(s):
Monday  (weekly) 10.02.2020 - 29.05.2020 13:45 - 15:15 O 148 MVV Hörsaal; Schloss Ostflügel
Description:
This module focuses on advanced topics in information systems. Based on the introduction (IS 554) core concepts of information systems and current trends in information technology are discussed to provide a deeper understanding of the digital world.
IS 625 Pervasive Computing (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
After this course, the students should know about
  • Location and Context Aware Systems
  • Context Management
  • Localization, e.g. using GPS
  • Sensor and Actuator systems, including Sensor Networks
  • Smart tagging systems, e.g. using optical tags or RFID
  • Adaptation and dynamic reconfiguration techniques
  • System software for Pervasive Computing
Recommended requirement:
Examination achievement:
Written (60 min.) or oral examination
Instructor(s):
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 10:15 - 11:45 O 148 MVV Hörsaal; Schloss Ostflügel
Description:
This module gives an overview on Pervasive Computing systems. These systems consist of dynamic collections of (possibly mobile and/or embedded) devices that collaborate with each other depending on the state of their current physical environment or context.
The module introduces systems, concepts and algorithms for Pervasive Computing, e.g. adaptation frameworks, context management, sensors and actuator networks.
IS 629 Product Management and Product Design for Software (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Registration procedure:
No registration required.
Learning target:
  • Learn basic concepts and characteristics of software products and the associated software product lifecycle
  • Understand the underlying mechanisms for a successful interplay between people, processes, and practices within product development
  • Understand key concepts and methods required for fulfilling the product management and product design role
  • Analyze and propose solutions for a given software product development challenge along the entire lifecycle
Recommended requirement:
Examination achievement:
Written exam & Case Study
Instructor(s):
Date(s):
Wednesday  (weekly) 12.02.2020 - 27.05.2020 13:45 - 15:15 O 151 Hans Luik Hörssal; Schloss Ostflügel
Description:
More and more products, from consumer to business markets, show an ever increasing amount of software at their very heart. The ability to understand, design, and manage software-intense products has become of great importance to ensure sustainable success across all industries.
This module introduces key aspects of the entire software product lifecycle, ranging from product strategy and planning, to the actual product development and finally the post-development phase covering aspects such das the product launch and product support. Furthermore, the interplay between processes, people, and practices will be discussed and contemporary software development paradigms will be framed into this interplay. This course puts specific emphasize on the two roles of the product manager and the product designer (also: Usability / User Experience Professional) within software development. Following an interdisciplinary perspective, this course will introduce key concepts from the field of management, marketing and human computer interaction. The course contents will be put into a practical perspective by selected industry talks. Furthermore, as part of a case study, the students will be asked to analyze and propose solutions for a given software product development challenge leveraging the knowledge acquired within the lecture and industry talks.

Area Management

CC 504 Corporate Social Responsibility (Lecture, English)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
4
Registration procedure:
No registration required.
Learning target:
The lecture sensitizes participants for the relevance of ethical questions in daily business. The imparted knowledge enables students to handle the prominent term “Corporate Social Responsibility” appropriately. In particular, students are able to define the scope and the limits of CSR with reasonable care. The imparted competencies allow students to structure and to handle ethical challenges in management.
Recommended requirement:
Examination achievement:
Written examination (60 min.)
Instructor(s):
Jenni Sipilä , Laura Edinger-Schons
Date(s):
Tuesday  (single date) 11.02.2020 15:30 - 18:45 M 003 PWC Hörsaal; Schloss Mittelbau
Tuesday  (single date) 03.03.2020 15:30 - 18:45 M 003 PWC Hörsaal; Schloss Mittelbau
Tuesday  (single date) 17.03.2020 15:30 - 18:45 M 003 PWC Hörsaal; Schloss Mittelbau
Tuesday  (single date) 31.03.2020 15:30 - 18:45 M 003 PWC Hörsaal; Schloss Mittelbau
Tuesday  (single date) 18.02.2020 15:30 - 18:45 M 003 PWC Hörsaal; Schloss Mittelbau
Tuesday  (single date) 10.03.2020 15:30 - 18:45 M 003 PWC Hörsaal; Schloss Mittelbau
Tuesday  (single date) 24.03.2020 15:30 - 18:45 M 003 PWC Hörsaal; Schloss Mittelbau
Tuesday  (single date) 25.02.2020 15:30 - 18:45 M 003 PWC Hörsaal; Schloss Mittelbau
Description:
The lecture deals with the topic of “Corporate Social Responsibility” (CSR). The focus is on the background of CSR and the relationship between profit generation and responsibility. For this purpose, theoretical foundations of CSR as well as practical CSR competencies are discussed. One of the central questions is how CSR can be managed under competitive pressure and recent developments such as digitization, disruption of business models, and globalization. Managerial challenges in the field of CSR management are illustrated by case studies.
MAN 632 Advanced Entrepreneurship (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
By the end of this course students will have gained fundamental insights into theoretical perspectives on entrepreneurship, have learned tools that facilitate growing a business, have some idea on how investors look at new ventures, will be acquainted with case study training and elements of problem-based learning (PBL), will have improved their case solving and presentation skills, have a solid foundation for, e.g., a seminar or master thesis at our chair - especially theses “Inside the Venture”, have improved their problem solving capabilities.
Recommended requirement:
Examination achievement:
Written exam (50%), Presentation (40%), Peer Evaluation (10%)
Instructor(s):
Michael Woywode , Luca Castellanza , Ndivhuho Tshikovhi
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 13:45 - 15:15 O 135 Saal der starken Marken Hörsaal; Schloss Ostflügel
Description:
The theoretical foundations of the course lie in theories on managerial aspects of entrepreneurship. Whereas MAN 630 focuses on the early stage and the foundations of entrepreneurship from nascent entrepreneurship to seed stage, MAN 632 continues in the Life-Cycle Approach from Seed Stage to Series A and beyond.
Entrepreneurial managers require an in-depth understanding of the ongoing challenges in key functional areas such as innovation and technology management, management of (fast) growth, finance (attracting venture capital, valuation of a business, exit decision), human resource management, strategic management, management of internationalization and related issues. Next to theory, guest lecturers and startup events will deepen your insights on entrepreneurship in practice and provide room to ask current entrepreneurs questions about how they manage their ventures and startup life cycle.

By the end of this course, students will have gained fundamental knowledge on theoretical and practical entrepreneurial mechanisms. Students will be turned into critical thinkers that can evaluate entrepreneurial topics from various perspectives. Some of the domains we touch upon (such as entrepreneurial finance) could be a complete course in their own right. This course aims at the big picture: Starting with entrepreneurial strategy, we will set the frame of what is essential to grow the business. You will be familiarized with the (high-tech) business life-cycle and relevant stages therein. We will consider management implications towards “growing the business” and specifically look at the role of 1) Marketing & Sales 2) The Team 3) Internationalization and 4) Entrepreneurial Finance to foster growth. Thus, you will be knowledgeable about marketing in the growing venture, (high-performance) entrepreneurial teams, familiar with opportunities and challenges in internationalization and gain basic knowledge on valuation, venture capital and entrepreneurial finance in general. Toward the end of the course, we will look into more specialized issues facing entrepreneurs at later stages (financing and term sheets). In general, you will also be provided with a strong theoretical basis to conduct future research (e.g., your master thesis) and enabled to connect to entrepreneurs and gain insights from practice. The case presentations will foster your skills of applying entrepreneurial tools, your problem-based learning and your team working skills. Students will be well-prepared to conduct their own research (given that they complete MAN 770 in addition) in their master thesis and will be given plenty of opportunities and triggers to advance their own entrepreneurial thinking and careers.

Founders and experts will come to our Startup Lounges and Founder Talks - these inspirational events go hand in hand with this class and your attendance of these open to public inspirational events is strongly recommended. Overall, the course is intensive and requires students to carefully prepare, read and understand the course material (remember that 6 ECTS are a total workload of up to 180hrs). Active attendance and participation is strongly recommended. Even though we will have some hands-on elements in MAN 632, our applied class to found your own business is MAN 631 (HWS only) and our class to either further develop your advanced own startup or join a startup with a student team ist MAN 633 (both FSS and HWS). If you like theory and reading next to some practical insights or just want to obtain a solid foundation in what is entrepreneurship and see where the inspiration will take you, MAN 632 is the proper class for you. You do not need MAN 630 as a prerequisite.

Beware of the following upsides and downsides:
The course is tons of fun and highly rewarding but challenging and demanding in terms of its self-study elements and the case study team efforts. If your expectation is a class with lectures to randomly attend, this might not be your first choice. What you can expect from us is a fun and rewarding atmosphere in class paired with optional Founder Talks and Startup Lounges (evening events) throughout the semester to get in touch with lots of role models, business models and a fair chance to develop your networks. Overall, you can expect a perfect introduction to central theories in entrepreneurship and the Startup Ecosystem at and around the University of Mannheim and beyond.

Side note on choosing MAN 632 vs. alternatives:
You should choose MAN 632 if you...
•    are interested in combining insights from lectures with readings at home and with insights gained from speakers in Startup Lounges, Founder Talks and in class to maximize your learning.
•    are interested in startups and entrepreneurship in general and want to gain insights on both entrepreneurship in theory and practice with focus on scaling up (growing the venture).
•    like the practical world but do not want to lose sight of the underlying academic foundations.
•    love aiming for the big picture and love discussing topics of interest from a variety of angles.
•    do not like courses based on keywords and phrases to learn but on concepts to put into perspective and forming your own sophisticated line of argumentation.
You should, however, not choose MAN 632 if you...
•    expect this to be a multiple-choice-style course of memorizing material and then jotting buzzwords down on the exam. Our interactive style of teaching and a wealth of readings will get you frustrated – focus is set on understanding concepts rather than memorizing them.
•    expect teaching staff to tell you what to learn and what to forget – this is up to you (see point above).
•    want to develop or advance your own startup project in class. Apply for MCEI courses MAN 631 (HWS) or our MAN 633 Own Venture Track instead.
•    want to advance an existing startup project and get the feeling of what it is like to work in a startup with all the responsibilities this brings along, join our MAN 633 Inside the Venture Track instead.
MAN 633 Entrepreneurial Spirit (Intensive course, English)
Lecture type:
Intensive course
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Obligatory registration required via portal2 and at the kick-off meeting. For more information about the registration process, please refer to the course website: https://www.mcei.de/teaching/graduate/man-633-entrepreneurial-spirit
Learning target:
Students will learn tools to analyze and develop business models and how to tweak them towards growth. They solve real-life challenges in new ventures in a project format and learn first-hand what it is like to work in a startup by gaining real startup experience. By being (temporally) part of a startup team, they will acquire managerial skills and gain familiarity with problem solving in practice. Team work experience, profound presentation and consulting skills are also core learning outcomes of this class.
Examination achievement:
20% Written exam (individual)
20% Mid-term presentation (team)
20% Final presentation (team)
40% Final managerial report (team)
Instructor(s):
Jan Zybura , Baris Istipliler , Thomas Friedrich Karl Hipp
Date(s):
Saturday  (single date) 22.02.2020 10:00 - 18:00 001 Hörsaal; L 9, 1-2
Wednesday  (single date) 25.03.2020 19:00 - 20:30 001 Hörsaal; L 9, 1-2
Tuesday  (single date) 19.05.2020 16:00 - 20:00 001 Hörsaal; L 9, 1-2
Wednesday  (single date) 18.03.2020 14:00 - 18:00 001 Hörsaal; L 9, 1-2
Tuesday  (single date) 12.05.2020 14:00 - 18:00 001 Hörsaal; L 9, 1-2
Description:
Contents:
You do not think inside the box and love working on challenging projects? Next to studying, you are eager to apply your knowledge in the real world and learn from startup teams on the project? You like new ideas and love their execution? You want to dive deeper into the anatomy of business models and get the unit economics right? Then you should opt for Entrepreneurial Spirit. The course is a new format to foster startup growth, entrepreneurial culture and to advance the startup ecosystem at and around the University of Mannheim. With their expertise, the students support the startups in improving their products, services and business models and help them to be more competitive. We will work with real companies in this course and you will actively contribute to their growth. Thus, high dedication, willingness to take over responsibilities and professionalism are a prerequisite. There are two tracks in MAN 633: One for students who have no startup project yet and one for students (individual or founding team) who work on their own advanced startup project.
MAN 633 helps to advance startups in our network by sending students teams as a task force (Inside the Venture Track) but also helps students with an advanced startup idea to reach their next milestones and gain support in a course format (Own Venture Track). For both tracks, the course starts with an initial educational full-day workshop. The initial workshop is the same for both tracks and provides hands-on tools to assess, structure and solve startup challenges. The workshop part is concluded with an exam (20%). Following this educational element, the students form interdisciplinary teams of 3-5 and solve challenges in real ventures. Experienced MCEI coaches will work closely with the student consulting teams to make sure that they are on track to maximize their learning experience while simultaneously permitting the teams to have as much fun as possible.
Inside the Venture Track (for students with no own startup)
Offers students who have no own startup but want to experience the startup world an excellent opportunity to work at eye-level with an experienced real-world startup team. The concept:  Solving challenges of young companies with student approaches and on-site by student teams. Assisted by an experienced MCEI coach, the students carry out joint projects with the startup after a needs analysis. The startups are recruited via our extensive MCEI network. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report (40%).
Own Venture Track (for students who already work on their advanced startup project)
Further advance your own startup in class. Your performance appraisal will be according to milestones set at the beginning of class and you will receive continuous counseling by MCEI coaches. MAN 633 offers you the opportunity to recruit a student team from class to work on your startup’s challenges during the course just like in our “client companies” in the Inside the Venture Track. Please approach the instructors upon course registration to sort out whether your startup project is eligible for our Own Venture Track. This offer is for advanced startup projects only – you can start greenfield (i.e., at idea stage) in MAN 631. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report with continuous status updates (40%).
The direct integration of the students into the startups within the framework of the course enables a joint action-oriented learning experience on both sides. In addition, we strengthen the startup community, promote startup companies and potential startups, integrate startups directly into the university's offerings and support the transfer of knowledge and technology between the university and the economy
MAN 636 International Entrepreneurship and Managing Change (Seminar, English)
Lecture type:
Seminar
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Internalizing the factors which make for success in starting a business with an international market focus.  Team-building to create new international business designs which confront either resource scarcity or high tech design challenges. Working with GEM comparisons of national competitiveness and considering which government policies and global business cycles are most conducive to helping entrepreneurs set up new ventures. Learning models of adapting to globalization project both from the developing to the developed countries as well as from the rich to the poor.
Recommended requirement:
Examination achievement:
One exam and one oral report (teamwork)
Instructor(s):
Robert Allen Isaak
Date(s):
Thursday  (single date) 13.02.2020 13:45 - 17:00 210 Seminarraum IfM; L 9, 1-2
Thursday  (single date) 27.02.2020 13:45 - 17:00 210 Seminarraum IfM; L 9, 1-2
Thursday  (single date) 12.03.2020 13:45 - 17:00 001 Hörsaal; L 9, 1-2
Thursday  (single date) 26.03.2020 13:45 - 17:00 210 Seminarraum IfM; L 9, 1-2
Thursday  (single date) 23.04.2020 13:45 - 17:00 210 Seminarraum IfM; L 9, 1-2
Thursday  (single date) 07.05.2020 13:45 - 17:00 O 048 Seminarraum; Schloss Ostflügel
Description:
The course focuses on the knowledge and skills necessary for developing a new global business. `High tech’ and `low cost’, or frugal innovative start-ups are compared and contrasted taking business cycles, cultural contexts and levels of development into account. Models of managing international change are the basis.
MAN 647 Strategic and International Human Resource Management (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
By the end of the module, students will be able to:
  • understand the impact of culture and national context on HRM,
  • analyze differences in international HRM systems,
  • design basic HRM practices in international organizations,
  • align HRM practices with regards to their horizontal and vertical fit,
  • comprehend the processes translating HRM systems into organization’s performance, and
  • consider contextual factors’ impact on the alignment of HRM systems.
Recommended requirement:
Examination achievement:
Written examination (60 min.): 75%, Coursework: 25%
Instructor(s):
Torsten Biemann
Date(s):
Thursday  (weekly) 13.02.2020 - 28.05.2020 10:15 - 11:45 O 148 MVV Hörsaal; Schloss Ostflügel
Description:
This course is intended to expand students’ knowledge on basic human resource management (HRM) processes and instruments by adding an international and a strategic dimension. In the first part of the module (international dimension), we examine the impact of national context on HRM and discuss basic HRM functions in international organizations. Topics include international recruiting and selection, training and development, compensation, and employee relations.
In the second part of the module (strategic dimension), we focus on the dynamics of HRM systems. Various approaches of how singular HRM practices conceptually and empirically form bundles are considered. We review how HRM practices can be aligned with respect to other HR practices (horizontal fit) as well as organizations’ objectives (vertical fit) to form HRM systems that help improve organizations’ performance.
MAN 648 Incentives and Performance (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
By the end of the module, students:
  • will be able to select and implement appropriate performance measures,
  • are familiar with formal performance appraisals,
  • understand the link between pay and performance,
  • are able to analyze the effectiveness of incentives both theoretically and empirically, and
  • are able to design performance management systems.
Recommended requirement:
Examination achievement:
Written examination (60 min.): 75%, Coursework: 25%
Instructor(s):
Torsten Biemann
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 10:15 - 11:45 O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
In this course, we study performance management and analyze the link between incentives and individual’s performance in organizations. Based on the performance management process, the course covers performance measurement and monitoring, key performance management tools, and implementation of performance management systems targeted at employees in organizations. Furthermore, the course investigates the role of incentives in organizations, both theoretically and empirically from a psychological and economic perspective.
MAN 654 Corporate Restructuring (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Students will acquire and demonstrate expert knowledge in the specific subject area of corporate restructuring.
Students will be able to apply and critically reflect upon contemporary theories, models and tools utilized in restructuring research and practice.
When analyzing business cases, students will be able to identify key issues, derive appropriate solutions, and have a good understanding of their impact on restructuring success.
Students will be able to design and deliver professional and effective oral presentations of their business case analyses.
Recommended requirement:
Examination achievement:
Exam and presentations in exercise classes; attendance required
Instructor(s):
Matthias Brauer , Jana Knierim
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 13:45 - 15:15 M 003 PWC Hörsaal; Schloss Mittelbau
Description:
This course exposes students to a broad range of strategic and financial restructuring techniques (e.g., equity carveouts, spin-offs, leveraged buyouts) that can be applied to improve business performance. We will engage in an analysis of the rationale underlying specific corporate restructuring transactions, the process of executing these transactions, and their effects on the welfare of managers, stockholders and other corporate stakeholders. Current business cases and guest speakers representing the different parties involved in corporate restructuring (e.g., investment bankers, consultants, business unit managers, employees) will help illustrate how various corporate restructuring approaches may be applied in business practice to increase firm value.
MAN 655 Corporate Strategy: Managing Business Groups (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
  • Students will acquire specific knowledge about the challenges faced by corporate centers of MNCs.
  • After completion of the course, students should have developed a thorough understanding of the value creation opportunities for corporate centers.
  • Students should be acquainted with the repertoire of analytical tools applied by corporate centers to fulfill their “parenting” role.
Recommended requirement:
Examination achievement:
Written exam and assignment/presentation in exercise class
Instructor(s):
Matthias Brauer , Brigitte Wecker
Date(s):
Tuesday  (single date) 03.03.2020 13:30 - 19:00 001 Hörsaal; L 9, 1-2
Wednesday  (block date) 04.03.2020 - 05.03.2020 08:00 - 19:00 001 Hörsaal; L 9, 1-2
Friday  (single date) 06.03.2020 13:30 - 19:00 001 Hörsaal; L 9, 1-2
Description:
In this course, we will critically reflect upon the role of corporate centers of multinational companies (MNCs). A particular emphasis will be placed on the challenges faced by corporate centers and their opportunities for value creation in their quest to turn a conglomerate discount into a conglomerate premium.
MAN 660 CSR Video Documentaries (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
In this module, students will independently work on, elaborate, and present issues regarding the challenges and limits of Corporate Social Responsibility (CSR). The course places special emphasis on the effective communication of insights using appropriate media.
Recommended requirement:
Examination achievement:
Creating a video documentary that will be graded
Instructor(s):
Laura Edinger-Schons , Inken Blatt
Date(s):
Monday  (single date) 25.05.2020 17:30 - 21:00
Monday  (single date) 23.03.2020 10:15 - 13:30 001 Hörsaal; L 9, 1-2
Tuesday  (single date) 24.03.2020 10:15 - 13:30 001 Hörsaal; L 9, 1-2
Tuesday  (single date) 28.04.2020 10:15 - 13:30 001 Hörsaal; L 9, 1-2
Description:
This module takes an in-depth perspective on specific aspects of Corporate Social Responsibility (CSR). Through the dialogue with relevant organizations and interview partners, groups of students will work on questions related to practice. By employing qualitative research techniques, they will thereby advance the current discussion regarding CSR. The students will present their insights by creating video documentaries, which will be shown and discussed in class and will be the basis for grading. The class will not meet weekly but for a small number of extended sessions.
MAN 663 Digital Social Innovation Lab with SocEnt BW and SAP (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Within the seminar, students take on the role of a social entrepreneur. The students learn how digital technologies can contribute to the solution of ecological and social problems and thus promote social innovation. Furthermore, students will be enabled to integrate concepts of digitalization and social innovation into new business models and to discuss them from a scientific and practical perspective.
Examination achievement:
70% Final presentation;
30% Crowd-funding video
Instructor(s):
Laura Edinger-Schons , Michael Verbücheln
Description:
In cooperation with SocEnt BW and SAP, this seminar gives students insights into the areas of digitalization, sustainability, and social entrepreneurship. During the seminar, students work in teams (of approx. 4 students) on ideas for digital social businesses and develop them in the course of one semester until they could be implemented. The students gain a deeper understanding of the potential of digital technology to remedy social and environmental problems. Members of SocEnt BW and SAP support the students as mentors and coaches. At the end of the seminar, the students pitch their ideas at the final event in front of a jury of practitioners. The best idea will receive an award.
MAN 680 Challenges of Public and Nonprofit Management – Case Study Seminar (Lecture, English)
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
3
Registration procedure:
No registration required.
Learning target:
By the end of the module students will be able to
•    explain the particularities of public and nonprofit management, 
•    apply general management methods in the public and nonprofit sector,
•    evaluate the development of specific concepts for public and nonprofit organizations,
•    discuss hypotheses and findings in the field of public and nonprofit management.
•    critically analyze scientific papers.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
Recommended requirement:
Examination achievement:
Presentation (40%) and written seminar work (60%)
Instructor(s):
Simon Thimmel , Benedikt Englert
Date(s):
Monday  (single date) 23.03.2020 15:30 - 18:45 O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Tuesday  (single date) 24.03.2020 15:30 - 18:45
Wednesday  (single date) 25.03.2020 15:30 - 18:45
Monday  (single date) 30.03.2020 15:30 - 18:45 O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Tuesday  (single date) 31.03.2020 15:30 - 18:45
Wednesday  (single date) 01.04.2020 15:30 - 18:45
Description:
World-wide public and nonprofit organizations make an important contribution to society. In order to face the increasing economization and globalization in the public and nonprofit sector, organizations need to professionalize. Combined with the public and nonprofit-specific organizational purpose, these tendencies pose particular challenges to public and nonprofit management. These will be highlighted by analyzing scientific papers and by discussing practical cases and project work.
Innovation Management (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
The aim of the lectures on innovation management is to provide the students with central concepts from the area of innovation management and findings from theoretical and empirical research into innovation. Students should also learn to apply findings from theoretical and empirical research into innovation in order to analyze and to solve innovation management-related problems. In particular, they should develop the core competences needed to manage innovation from its early stages to the introduction of products or services in the market and the strategic positioning of the firm within its industry.
Recommended requirement:
Examination achievement:
Written exam (60 Min., 60%), assignment (mini-case) & group presentation (40%)
Instructor(s):
Karin Hoisl
Date(s):
Monday  (weekly) 10.02.2020 - 29.05.2020 12:00 - 13:30 O 151 Hans Luik Hörssal; Schloss Ostflügel
Description:
The lecture “Innovation Management“ provides an overview of theoretical foundations and fundamental conceptions in the field of innovation management. The lecture further analyses innovative activity at the industry as well as at the firm level. In particular, determinants that affect the development and the spread of innovations will be scrutinized. At the industry level, special emphasis will be put on the prediction of market development and future trends. At the firm level, the development of innovation strategies and alternative implementations of innovation processes will be covered. Core topics are, for instance, a business venture's incentive systems, organizational structures that are supposed to foster innovative activity, collaboration in innovation processes, commercialization strategies, and the design of internal interfaces between different departments.
MAN 691 Selected Topics in Organizational Behavior (Lecture, English)
Lecture type:
Lecture
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
This course helps students develop a conceptual understanding of organizational behavior to analyze, understand, and manage human behavior in organizations to improve organizational efficiency and effectiveness.
Recommended requirement:
Examination achievement:
Written exam (60 Min.)
Instructor(s):
Karin Hoisl
Date(s):
Wednesday  (weekly) 12.02.2020 - 27.05.2020 12:00 - 13:30 004 Hörsaal; L 9, 1-2
Description:
Organizational behavior is defined as the systematic study and application of knowledge about how individuals and groups act within the organizations where they work. The lecture presents essential theories and concepts explaining how individual and group behavior shape the internal dynamics of organizations. The course deals with factors that facilitate or hinder effective behavior. Topics include communication, motivation, individual skills, abilities, and emotions, group dynamics, leadership, power, organizational culture and organizational design.
MAN 770 Research Seminar (Seminar, English)
Lecture type:
Seminar
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Im Rahmen des Seminars sollen Studierende lernen, eigenständig eine wissenschaftliche Arbeit zu einem aktuellen Thema aus den Bereichen Entrepreneurship-und Managementforschung zu verfassen. Abschließend präsentieren die Studierenden ihre wissenschaftliche Arbeit und stellen sich im Seminar den Fragen zur Präsentation.
Recommended requirement:
Examination achievement:
Schriftliche Seminararbeit und Präsentation
Instructor(s):
Jan-Philipp Ahrens
Date(s):
Friday  (single date) 21.02.2020 10:00 - 15:15 210 Seminarraum IfM; L 9, 1-2
Friday  (single date) 28.02.2020 10:00 - 15:15 210 Seminarraum IfM; L 9, 1-2
Friday  (single date) 06.03.2020 10:00 - 15:15 210 Seminarraum IfM; L 9, 1-2
Friday  (single date) 20.03.2020 10:00 - 15:15 210 Seminarraum IfM; L 9, 1-2
Friday  (single date) 27.03.2020 10:00 - 15:15 210 Seminarraum IfM; L 9, 1-2
Thursday  (block date) 07.05.2020 - 08.05.2020 09:00 - 18:00 210 Seminarraum IfM; L 9, 1-2
Description:
Relevant topics from the area of entrepreneurship and management research are analyzed and discussed. The focus of the seminar can thereby differ somewhat from term to term. Generally, research seminars may be conceptually or empirically oriented.

Area Marketing

CC 503 Empirical Methods (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
  • Participants understand the epistemological possibilities and limitations of empirical research in the domain of business administration.
  • Participants are capable to describe a dataset using appropriate summary statistics and test simple hypotheses about the structure of the data.
  • Participants know the general approach to conducting qualitative studies, experimental studies, survey-based studies and studies based on secondary data.
  • Participants understand fundamental methods for analyzing causal relationships (particularly ANOVA and analysis of regression). They are able to properly interpret results form these methods.
Recommended requirement:
Examination achievement:
Written exam of 90 minutes
Instructor(s):
Christina Patricia Schamp
Date(s):
Friday  (weekly) 14.02.2020 - 27.03.2020 12:00 - 15:15 001. A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Friday  (single date) 24.04.2020 12:00 - 13:30 001. A Hörsaal; A 3 Bibl.,Hörsaalgebäude
Description:
Theoretical foundations of empirical research. Statistical foundations of empirical research (key summary statistics, important theoretical probability distributions, methodology of hypothesis testing and key test statistics). Introduction to qualitative empirical research. Introduction to experimental empirical research. Introduction to survey-based empirical research. Introduction to empirical research based on secondary data.
MKT 520 Market Research (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Participants gain a sound knowledge of how market research projects are conducted and are able to critically evaluate market research projects. Especially, students will have an understanding of the data analysis methods used in market research and how these are applied by means of statistical software. The students are familiar with the strengths and weaknesses of the presented methods and know their fields of application within market research projects.
Recommended requirement:
Examination achievement:
Klausur (60 Min.)
Instructor(s):
Gökhan Gecer , Florian Kraus
Date(s):
Monday  (weekly) 10.02.2020 - 29.05.2020 13:45 - 15:15 SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
This module gives an overview of the market research process and deals with methods for data analysis and interpretation. The emphasis is on multivariate methods of data analysis. In presenting those analytical methods, a special focus is on discussing strengths and weaknesses of different methods and on possible fields of application in market research projects. Moreover, the application of different methods by means of common statistical software packages will be demonstrated.
MKT 531 Marketing Theory (Lecture, English)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
The students are able to critically discuss and apply models and theories of consumer behavior.
Recommended requirement:
Examination achievement:
Klausur Marketingtheorie (60 Min.)
Instructor(s):
Florian Stahl
Date(s):
Thursday  (weekly) 13.02.2020 - 28.05.2020 08:30 - 10:00 M 003 PWC Hörsaal; Schloss Mittelbau
Description:
Marketing begins and ends with the consumer - from understanding consumer preferences and needs to providing consumer satisfaction. Thus, a clear understanding of consumers is critical in successfully managing the marketing function in any organization. This module examines the nature of consumer behavior and consumer decision process. The effects of psychological influences (such as learning, motives, perception, and beliefs and attitudes) on consumer behavior and decision making are discussed. Understanding consumers' behavior and the irrationality of the human decision-making process is key to developing winning marketing strategies for advertising, branding, pricing or promotions.
MKT 545 Customers, Markets and Firm Strategy (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Registration procedure:
No registration required.
Learning target:
Students are able to execute industry analyses and develop competitive strategies.
Recommended requirement:
Examination achievement:
Klausur (60 Min.)
Instructor(s):
Date(s):
Wednesday  (weekly) 12.02.2020 - 27.05.2020 12:00 - 13:30 SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
This modules provides new and articulate strategy concepts, analytical frameworks, and hands-on tools for students to execute industry analyses and develop competitive strategies.  Building on consumer behavior, customer analytics, industry analyses and strategy foundations, it helps analyze the competitive behavior of firms (including pricing, market positioning, product development, expansion, entry and deterrence) under various economic conditions of industry structure.
MKT 580 Digital Marketing Strategy (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
The course will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities offered by digital technologies for achieving business and marketing goals. The emphasis of this course is on understanding what various digital platforms and tools offer to companies, how to build digital marketing strategies in order to have a solid foundation from which to evaluate opportunities in the digital economy.
Instructor(s):
Sabine Kuester , Sebastian Starke
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 13:45 - 15:15 O 148 MVV Hörsaal; Schloss Ostflügel
MKT 614 Marketing Communication (Lecture, English)
Lecture type:
Lecture
ECTS:
4
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students are able to develop a marketing communications program, which requires an understanding of the overall marketing process, customer behavior, communications theory, and how to set goals, objectives and budgets.
Recommended requirement:
Examination achievement:
Schriftliche Klausur (60 Min.)
Instructor(s):
Florian Stahl , Daniela Schmitt
Date(s):
Friday  (single date) 15.05.2020 09:00 - 17:00 O 151 Hans Luik Hörssal; Schloss Ostflügel
Saturday  (single date) 16.05.2020 09:00 - 17:00 O 151 Hans Luik Hörssal; Schloss Ostflügel
Friday  (single date) 22.05.2020 09:00 - 17:00 M 003 PWC Hörsaal; Schloss Mittelbau
Saturday  (single date) 23.05.2020 09:00 - 17:00 B 144 Hörsaal; A 5, 6 Bauteil B
Description:
This module is designed to introduce students into the field of marketing communications and communication management.  The emphasis will be on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization. Attention will be given to the various marketing communication tools used in contemporary marketing including advertising, direct marketing, the Internet and social media. Moreover, the process by which integrated marketing communications programs are planned, developed and executed as well as the various factors and considerations that influence this process are examined.
MKT 661 Consumer Behavior (Lecture, English)
Lecture type:
Lecture
ECTS:
2.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
1
Registration procedure:
No registration required.
Learning target:
Students understand the key aspects of consumer behavior with specific application to marketing communication and retailing. They will be able to apply and adapt their knowledge to develop strategies and tactics for both areas.
Recommended requirement:
Examination achievement:
Klausur (45 Min.)
Instructor(s):
Date(s):
Monday  (single date) 11.05.2020 13:45 - 17:00 001 Hörsaal; L 9, 1-2
Tuesday  (single date) 12.05.2020 09:00 - 12:15 001 Hörsaal; L 9, 1-2
Wednesday  (single date) 13.05.2020 13:45 - 17:00 001 Hörsaal; L 9, 1-2
Friday  (single date) 29.05.2020 15:30 - 17:15 SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Description:
The course examines the key aspects of consumer behavior. It defines consumer behavior as the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units. Based on this definition important implications for retailing are explored.
Starting from the Elaboration Likelihood Model, we distinguish between the central and peripheral route of information processing and discuss topics such as decision making and store choice (both high and low involvement).
MKT 662 Interactive Marketing (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
The aim of the course is to explain the use of new media for interactive marketing. Furthermore, it emphasises the new and continuously developing possibilities within interactive marketing, with the consumer relation as main focus. This will enable the students to understand the different challenges of interactive marketing and actively incorporate it in a marketing plan, to get a synergy effect with the more traditional media.
Recommended requirement:
Examination achievement:
Schriftliche Klausur (60 Min.)
Instructor(s):
Florian Stahl , Andreas Christian Bayerl , Katharina Gawrisch
Date(s):
Wednesday  (weekly) 12.02.2020 - 27.05.2020 08:30 - 10:00 SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Description:
This course is dealing with recent topics within marketing strategies especially concerning the use of new media. The course will focus on recent knowledge about interactive marketing and the different marketing vehicles used to influence consideration, branding, transaction and CRM. Different business models and integrated marketing concepts in regard to the different characteristics of the web 1.0, 2.0 and 3.0 will be explained. Furthermore information and transaction processes will be dealt with. The course will go through the concept and role of Customer Relationship Management in interactive marketing.
MKT 663 Branding and Brand Management (Lecture, English)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students are able to understand and discuss the importance of branding, brand equity and brand strategies within marketing.
Recommended requirement:
Examination achievement:
Schriftliche Klausur (60 Min.)
Instructor(s):
Florian Stahl
Date(s):
Thursday  (weekly) 13.02.2020 - 28.05.2020 13:45 - 15:15 M 003 PWC Hörsaal; Schloss Mittelbau
Description:
Although brand names represent one of the most valuable (intangible) assets for a firm, creating and nurturing a strong brand poses considerable challenges. Branding is therefore a critical management task that has both strategic and tactical elements. The concept of brand equity can provide managers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. Brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity.
The aim of this module is to introduce students to proven techniques and frameworks for assessing and formulating branding strategies and tactics that improve the long-term profitability of brand names. This course revolves around understanding how to develop effective branding strategies, while keeping in mind economic and psychological factors of branding.

Area Operations Management

CC 501 Decision Analysis (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
After completing the course students will know about rational decision processes, and how to structure and visualize decision problems. They will be able to use decision analysis techniques at an easy level to deal with multiple objectives, risk, intertemporal outcomes and incomplete information. Moreover they will know about typical behavioural findings that conflict with the prescriptive methods.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Danja Sonntag
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 08:30 - 10:00 SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Description:
In this course we discuss methods and concepts that were developed to support and improve rational decision making in various areas of application. We will cover decisions under certainty and risk (EUT), decisions with single and multiple objectives, and decisions given incomplete information about probabilities or preferences. The course also covers descriptive decision theories such as Prospect Theory. An introduction into probability calculus including Bayes Theorem will be given. We will also discuss various visualization techniques such as influence diagrams and decision trees.
OPM 503 Transportation I – Land Transport and Shipping (Lecture, English)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students will understand the dynamics and interdependencies of the markets for land transport, maritime shipping, and inland navigation. The students will also understand the role of transport for the globalization of the world’s economy and for the supply chain management.
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Instructor(s):
Borislav Bjelicic
Date(s):
Thursday  (weekly) 13.02.2020 - 28.05.2020 08:30 - 10:00 O 142 Engelhorn Hörsaal; Schloss Ostflügel
Description:
This lecture gives an overview about market developments in road and rail transport, inland and maritime shipping. Part of this is the overview of present and future transportation technologies. General business developments in the shipping, trucking, and railway industries are discussed as well as individual strategies of companies active in these transportation sectors. Another focus is laid on the developments of transportation policy, which is still an important framework for the business activities of transportation companies. As traffic infrastructure is a key factor for the performance of transportation services, the possibilities for an optimization of the use of the existing traffic infrastructure are discussed. Attention is not only given to the developments in Germany, but also to the developments in Europe and other world regions.
OPM 562 Business Analytics: Applications of Artificial Intelligence for Data-Driven Decision Making (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
4
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
After this course, students are familiar with the fundamental concepts of different AI approaches. Students learn how to select suitable AI techniques to obtain insights from big data sets of real-world problems to make business decisions supported by the data. The students will develop programming skills that allow them to implement and apply AI approaches. Moreover, students are familiar with interfaces to libraries of AI approaches and how to tailor these implementations to problem-specific needs.
Recommended requirement:
Examination achievement:
Individual assignments, group assignments, and presentations
Instructor(s):
Justus Arne Schwarz , Seyed Mohammad Zenouzzadeh
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 13:45 - 15:15 O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Tuesday  (weekly) 11.02.2020 - 26.05.2020 15:30 - 17:00 O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
<p><span lang="EN-US” >The increasing availability of data about customer behavior and operational processes calls for its systematic exploitation to improve decision-making in businesses. This course introduces descriptive, predictive, and prescriptive Artificial Intelligence (AI) approaches for different Operations Management problems. In particular, machine learning approaches for supervised and unsupervised learning are introduced. For example, Neural Networks are presented to predict and optimize the performance of operations systems based on data. Applications in the areas of maintenance, production management, and the control of automated guided vehicles are discussed in detail. </span></p> <span lang="EN-US” ><span >An introduction to the basics of programming with Python is provided. This is the basis for own applications and implementations of AI approaches by the students. Moreover, the students will leverage libraries of AI approaches. During the course, the students will work on several case studies and assignments (individually or in groups).</span></span>
OPM 565 Integrierte Produktentwicklung (Lecture, German)
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
4
Registration procedure:
Exchange students please register via e-mail to: opm565(at)bwl.uni-mannheim.de
Please state your matriculation number (student number) which you will receive after your arrival upon enrollment.
Learning target:
  • An in depth understanding of different, but interrelated viewpoints regarding products.
  • The ability to apply strategies, methods, best practices and tools of the new product development process.
  • Knowledge about interdependences between strategies, methods, best practices and tools and their respective synergies.
  •  The ability to apply general and integrated methods for the economic evaluation in the field of new product development.
Recommended requirement:
Examination achievement:
Mündliche oder schriftliche Prüfung (60%) und Gruppenpräsentation (40%)
Instructor(s):
Johannes Diefenbach
Date(s):
Friday  (single date) 14.02.2020 08:30 - 13:30 SO 318 Seminarraum; Schloss Schneckenhof Ost
Friday  (single date) 21.02.2020 08:30 - 13:30 SO 318 Seminarraum; Schloss Schneckenhof Ost
Friday  (single date) 28.02.2020 08:30 - 13:30 SO 318 Seminarraum; Schloss Schneckenhof Ost
Friday  (single date) 06.03.2020 08:30 - 13:30 SO 318 Seminarraum; Schloss Schneckenhof Ost
Friday  (single date) 20.03.2020 08:30 - 13:30 SO 318 Seminarraum; Schloss Schneckenhof Ost
Friday  (single date) 27.03.2020 08:30 - 13:30 SO 318 Seminarraum; Schloss Schneckenhof Ost
Description:
  • Introduction to new product development
  • Basic methods in the field of new product development
  • Integrated New Product Development (INPD) and Integrated Design Engineering (IDE)
  • Process and Project Management
  • Product Lifecycle Management (PLM), Produktintegration im IDE
  • Introduction to CAx-systems (CAD, CAP, CAM, CAQ, simulation)
  • Evaluation of economic profitability
OPM 581 Service Operations Management (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students will 1) get familiarized with the challenging decisions and problems in service (operations) management, and 2) learn concepts, analytical tools and managerial insights to deal with these issues in order to gain competitive advantage through service operations.
The course should be useful for anyone with an intention of going into professional services such as consulting; into industry (service or manufacturing), where the importance of man-aging service processes is increasing every day; or with a desire to set up their own service business.
Recommended requirement:
Examination achievement:
Schriftliche Prüfung (90 min.)
Instructor(s):
Cornelia Schön-Peterson
Date(s):
Friday  (weekly) 14.02.2020 - 29.05.2020 12:00 - 13:30 O 142 Engelhorn Hörsaal; Schloss Ostflügel
Description:
Services are the largest and fastest growing segment of our economy. However, services pose particular challenges to managers due to their intangible and experiential nature, time-sensitivity/perishability and high levels of customer involvement. Accordingly, managing services requires tight integration between operations, marketing, strategy, technology, and organizational issues from an integrated viewpoint with a focus on the customer. Therefore, it is important to understand both how services differ from manufacturing operations and to understand the potential and limitations of how traditional operations management techniques can be applied to services.
This course provides managerial concepts and selected analytical tools for effectively and efficiently managing service operations in face of these challenges. In particular, we will look at critical management decisions related to service strategy development, service operations design, process analysis, capacity management, service pricing and revenue management, service quality management, customer relationship management, etc.
For understanding and developing the managerial concepts underlying productive service systems, we will rely on fundamental theory, state-of-the-art research insights, and actual case studies of firms that have achieved long-term profitability in practice. Applications cover a broad range of service industries, such as transport and communication, retailing, hospitality, professional services, e-services, as well as service functions of the manufacturing sector.
OPM 601 Supply Chain Management (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students will understand the potential of coordinated decision making along the supply chain. They will also be aware of obstacles that complicate this coordination. The students will get to know mechanisms for aligning incentives of different supply chain members, e.g. by means of appropriate contracts. They will be able to quantify the effects of these mechanisms by means of corresponding mathematical models.
Recommended requirement:
Examination achievement:
Written exam (90 min)
Instructor(s):
Moritz Fleischmann
Date(s):
Monday  (weekly) 10.02.2020 - 29.05.2020 10:15 - 11:45 O 148 MVV Hörsaal; Schloss Ostflügel
Description:
Fulfilling a customer order typically involves multiple parties, such as suppliers, manufacturers, wholesalers, and retailers, each of them having their own objectives. At the same time, all parties are dependent on each other to serve the final customer. Supply chain management addresses the interplay between individual objectives and overall supply chain performance. The key insight is that supply chain coordination can generate a win-win situation, benefiting all supply chain members. This course discusses the need for supply chain coordination and introduces several mechanisms for achieving it. Key topics include supply chain coordination, incentive alignment, supply chain contracts, and information asymmetries.
OPM 662 Business Analytics: Modeling and Optimization (Lecture w/ Exercise, English)
Lecture type:
Lecture w/ Exercise
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
6
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period (dates tbd). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Students learn how to formulate production planning and scheduling problems as mixed-integer linear models and how to implement them in standard software to derive optimal plans/schedules. The students also learn to deal with the complexity of real-world problems (e.g., via aggregation, relaxation, and decomposition techniques) and how to perform sensitivity analyses in order to get useful managerial insights.
Recommended requirement:
Examination achievement:
Assignments and presentations (70%), final practical or oral exam (30%)
 
Instructor(s):
Raik Stolletz , Johannes Diefenbach , Amir Foroughi
Date(s):
Wednesday  (weekly) 12.02.2020 - 27.05.2020 10:15 - 11:45 358 Pool-Raum; L 7, 3-5
Wednesday  (weekly) 12.02.2020 - 27.05.2020 12:00 - 13:30 358 Pool-Raum; L 7, 3-5
Description:
This course introduces mathematical modeling approaches for planning and scheduling of operations. Operational and tactical planning tasks are formulated as linear and mixed-integer linear programming models. All lectures will be given in a computer lab, where the optimization models are implemented and solved using standard software. Different heuristic techniques to cope with high complexity are introduced and implemented. During the course the students will work on several case studies and assignments (individual and in groups).
OPM 682 Revenue Management (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
Students will gain insights into practical applications of RM, get familiar with the underlying models and methods and enhance their analytical skills.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Cornelia Schön-Peterson
Date(s):
Friday  (weekly) 14.02.2020 - 29.05.2020 10:15 - 11:45 O 142 Engelhorn Hörsaal; Schloss Ostflügel
Friday  (single date) 22.05.2020 10:15 - 11:45 001 Hörsaal; L 9, 1-2
Description:
In today's e-business environment, there is an increasing number of unlocked opportunities to increase profits through Revenue Management (RM). RM is a short-term planning instrument in order to effectively match supply and demand and thereby maximize profitability – by selling the right product to the right customer at the right time through the right channel for the right price. RM takes into account that on the supply side, resources to produce these products are usually constrained and often perishable, and therefore, the effectiveness of the abovementioned market-related decisions is highly interrelated with resource allocation decisions.
Today, RM is a large revenue generator for several major industries relying on sophisticated RM systems; Robert Crandall, former Chairman and CEO of American Airlines, has called RM “the single most important technical development in transportation management since we entered deregulation.” While airlines have the longest history of development in RM, applications have rapidly diffused beyond airlines to industries such as retailing, hospitality, railways, car rental, telecommunications and financial services, internet service provision, electric utilities, broadcasting and even manufacturing.
For outside observers, RM may seem often like an art. But finally, the most important pillar of RM is analytics – including systematic data analysis, forecasting, and powerful optimization that allows taking all market- and supply-related profit drivers simultaneously into account. This course provides the key ideas, the underlying basic models and state-of-the-art methods of RM.
OPM 692 Advanced Procurement (Lecture, English)
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
No registration required.
Learning target:
This course is of interest to students seeking more in-depth knowledge of advanced tools in procurement and more understanding of the mechanisms that build the foundation of procurement research and practice. For each topic covered, concepts, frameworks and analytic tools are presented.
Recommended requirement:
Examination achievement:
Written exam (90 minutes)
Instructor(s):
Christoph Bode , Sebastian Gehrlein
Date(s):
Tuesday  (weekly) 11.02.2020 - 26.05.2020 08:30 - 10:00 O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Description:
Looking back over the past twenty years, competitive purchasing approaches created significant value for firms by driving substantial cost savings to the bottom line. However, the widespread usage of professional procurement techniques has eroded the advantages that they had for pioneers in the 1990s and in the early years of the current century. In addition, environmental, competitive, geopolitical, and technological changes have created an uncertain business environment in which a mere focus on purchasing cost will not be sufficient to support sustainable competitive advantage.<br />
Against this backdrop, this module covers advanced approaches in procurement that aim at creating “value beyond cost”. After a detailed analysis of the purchasing process, the module addresses the following core topics: pre-transaction issues (from need specification to supplier selection problems), contracts and contract management, negotiation tactics and strategies, advanced technical (e.g., product teardown analysis) and commercial levers (e.g., reverse auctions) for value optimization, special purchasing situations (e.g., commodities, services), global sourcing, and sustainability in the supply chain context.<br />
The module consists of regular lectures and exercise classes in which extended and short cases will be discussed. Guest speakers from industry will share their management and consulting experiences in procurement.

Contact Business School

Annabel Müller, M.Sc.

Annabel Müller, M.Sc.

Manager International Affairs & Incoming Student Advisor
University of Mannheim
Dean's Office Business School
L 5, 5 – Room 102
68161 Mannheim
Consultation hour(s):
Mon 10:30 a.m. – 12:30 p.m.; Thu 2–4 p.m.