Business School – Master's level (all)

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Annabel Müller (mueller bwl.uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

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Area Accounting and Taxation

ACC 510 Financial Accounting (Lecture)
DE
Lecture type:
Lecture
ECTS:
8.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
Students obtain detailed knowledge of the capitalization, passivation and valuation norms under German GAAP. They are able to describe the norms, analyse them from an accounting theoretical perspective and critically assess them. Moreover, participants are enabled to summarize and solve complex accounting issues with reference to codified norms, court rulings as well as accounting literature. In the exercise class, the norms are discussed by means of case studies. Students learn to prepare and present solutions as part of a team. They are able to identify problems, analyse and present them in a structured, comprehensible manner. The group work fosters leadership and social skills.
Recommended requirement:
Examination achievement:
Case study presentation (25%) and written exam (90 minutes, 75%)
Instructor(s):
Jens Wüstemann, Michael Knoblauch
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202213:45 – 15:15O 133 KPMG Hörsaal; Schloss Ostflügel
Description:
The lecture introduces the system of German GAAP, which is principally relevant for all domestic companies with the legal obligation to keep records. The lecture further provides an overview of the main accounting concepts within the system of German GAAP.
Hereafter, the course first describes asset and liability recognition criteria, such as the definition of (immaterial) assets, liabilities and onerous contracts. Second, the course introduces revenue recognition principles. Third, the lecture discusses measurement principles, such as acquisition and construction costs, valuation of liabilities and depreciation.
ACC 540 Financial Statement Analysis & Equity Valuation (Lecture)
EN
Lecture type:
Lecture
ECTS:
8.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Learning target:
The students should get an in-depth understanding of the approaches and methods available for analyzing financial statements, preparing pro-forma financial statements in financial modelling and their application for valuing equity, firms and assets. They should on the one hand understand both the theoretical constructs, assumptions, and limitations behind those concepts, but should, on the other hand, also be capable to implement them (computer-based) in practice. The student’s learning will be supplemented by the presentation of case-studies from valuation practice.
Recommended requirement:
Examination achievement:
Case study presentation (25%) and written exam (90 minutes, 75%)
Instructor(s):
Holger Daske
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202210:15 – 11:45M 003 PWC Hörsaal; Schloss Mittelbau
Description:
This course teaches financial statement analysis in the context of equity valuation. The first part covers common tools of financial statements analyses (accounting analysis, ratio analysis, analysis of narratives) and the derivation of inputs into valuation models. Applying this knowledge, techniques for a consistent identification of free cash flows and abnormal earnings from integrated pro-forma financial statements (financial modelling and business planning) as well as the estimation of required rates of returns from capital market-based data are discussed. In the second part, methods for equity and asset valuation, in particular the cash-flow based DCF-models and the earnings-based abnormal earnings (AE) and earnings growth (AEG) models are covered. Finally, in the third part the course focuses on applications of fundamental analysis and valuation methods for equity investments and in Mergers & Acquisitions (M&A, purchase price allocation and the valuation of intangible assets).
ACC 620 Accounting for Financial Instruments & Financial Institutions (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
The course aims at developing the skills to understand, apply, analyze and critically evaluate accounting standards in the complex field of accounting for financial instruments and financial institutions. Students will get an in-depth understanding of the current IFRS accounting rules, in particular the comprehensive IFRS 9, and understand the underlying conceptual discussions surrounding their development. Overall, students will gain a deep and profound understanding of these advanced topics of financial accounting.
Recommended requirement:
Examination achievement:
Written exam (90 minutes)
Instructor(s):
Holger Daske
Date(s):
Wednesday  (weekly) 16.02.2022 – 01.06.202210:15 – 11:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Description:
The course addresses in-depth the accounting for financial instruments and by financial institutions under IFRS as well as related conceptual issues currently discussed by standard setters and bank regulators. It covers the definition of financial instruments, their classification, initial and subsequent measurement, impairment, derecognition, as well as their accounting in the context of hedging transactions. We also discuss relevant notes disclosures in banks’ financial statements and links to capital regulation.
ACC 626 Transaction Accounting (Lecture)
DE
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
Students receive an overview of accounting aspects of M&A. They will also gain a systematic understanding of all relevant questions and issues in preparing and managing transactions.
Recommended requirement:
Examination achievement:
Written exam (45 minutes)
Instructor(s):
Frederik Kohl, Peter Wollmert
Date(s):
Thursday  (single date) 17.02.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Friday  (single date) 18.11.202215:30 – 18:45
Friday  (single date) 25.11.202215:30 – 18:45
Friday  (single date) 11.03.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Thursday  (single date) 24.03.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Friday  (single date) 25.03.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Friday  (single date) 01.04.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Description:
Topics of transaction accounting are discussed and illustrated by using case studies. The course is specifically aimed at students with a basic knowledge of financial and transactional accounting, who want to deepen their knowledge of selected, practice-oriented issues. Six main topics will be covered in-depth: definition of transaction accounting, economic motivation for transactions, private law basics for M&A, transaction accounting under IFRS, carve out transactions, link between financial and tax accounting in an M&A context.
ACC 632 Group Accounting in Practice (Lecture)
DE
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Learning target:
Students learn to see consolidation from a company law perspective and are able to evaluate consolidation form a normative point of view. Furthermore, students are able to compare and evaluate accounting regulations, especially with respect to subsequent measurement of goodwill.
Recommended requirement:
Examination achievement:
Written exam (45 min.) or oral exam
Instructor(s):
Peter Georg Oser
Date(s):
Monday  (weekly) 14.02.2022 – 28.03.202208:30 – 11:45ZOOM-Lehre-040; Virtuelles Gebäude
Description:
The course complements the fundamentals of group accounting by elements which are relevant in accounting practice. First, accounting after change of legal form is presented and discussed. Accounting in case of mergers is focused on. Then, specific questions relating to the consolidation according to German GAAP, German Tax Regulations and IFRS such as deferred taxes or goodwill impairment test are emphasized. The course is enriched by discussions on the latest changes in accounting regulations with respect to consolidated financial statements.
ACC 676 Case Studies on Consulting in Financial Services Firms (Intensive course)
EN
Lecture type:
Intensive course
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Attendance:
Live & on-campus
Learning target:
Participants are able to discuss and solve complex problems of high practical relevance at the interface of capital markets, financial accounting and auditing. Students know the area of tension between academic case solutions and those related to practice and are able to develop solutions according to both aspects. The consulting report corresponds to standards required by the business practice and is academically founded.
Recommended requirement:
Examination achievement:
Written consulting report (50%) and in-class presentation (50%)
Instructor(s):
Frederik Kohl
Description:
In this course, offered jointly with KPMG, current topics from the frontier between financial accounting, consulting, risk management, regulatory law and capital markets with a focus on the financial services sector will be covered. The participants will form groups of three to four students and discuss problem areas of high practical relevance using both practice-oriented and academic approaches. Results will be summarized in a consulting report and presented in a final results presentation.
ACC 680 Disclosure Theory (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Learning target:
Students are able to assess and discuss the setting, basic assumptions, and mechanisms of disclosure models. Furthermore, they are able to formulate and defend constructive criticism of disclosure models.
Recommended requirement:
Examination achievement:
Written Report (50%), Presentation (50%)
Date(s):
Wednesday  (weekly) 16.02.2022 – 01.06.202210:15 – 11:45O 129 Göhringer Hörsaal; Schloss Ostflügel
Description:
The aim of this course is to provide students with an insight into analytical disclosure theory, one important stream of literature in accounting research. The overview provides insights what shapes firms’ reporting decisions.
TAX 521 Case Studies in Company Taxation (Lecture)
DE
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
  • The students study in detail specific rules which are particularly important for the tax planning of partnerships and corporations
  • The students learn to optimize business structuring for tax purposes
  • Particular attention is paid to business reorganizations and the development of efficient tax solutions
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Instructor(s):
Richard Winter
Date(s):
Wednesday  (single date) 09.03.202215:30 – 18:45O 129 Göhringer Hörsaal; Schloss Ostflügel
Wednesday  (single date) 30.03.202215:30 – 18:45O 129 Göhringer Hörsaal; Schloss Ostflügel
Wednesday  (single date) 06.04.202215:30 – 18:45O 129 Göhringer Hörsaal; Schloss Ostflügel
Friday  (single date) 18.03.202210:00 – 18:00001 Hörsaal; L 9, 1–2
Description:
  • Tax planning for partnerships
  • Tax planning for corporations
  • Real estate transfer tax
  • Changes of corporate form and reorganizations
  • Business acquisitions
TAX 630 International Business Taxation (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
Students know the basics of international taxation (national tax law, double taxation conventions, primary and secondary EU law) and the causes of double taxation. Students understand the tax consequences of establishing domestic and foreign permanent establishments as well as domestic and foreign corporations. Students understand the impact of transfer pricing on the companies’ tax burden. Most notably, students are able to evaluate how multinational companies make use of internationally diverging tax burdens.
Recommended requirement:
Examination achievement:
70 % Written exam (90 min.), 30 % individual assignment and group presentation
Instructor(s):
Christoph Spengel, Daniel Klein
Date(s):
Monday  (weekly) 14.02.2022 – 28.03.202208:30 – 11:45O 135 Saal der starken Marken Hörsaal; Schloss Ostflügel
Wednesday  (single date) 06.04.202210:15 – 11:45O 133 KPMG Hörsaal; Schloss Ostflügel
Description:
  • Basics of international business taxation,
  • taxation of inbound investments,
  • taxation of outbound investments,
  • transfer pricing,
  • cross-border reorganizations.
TAX 661 Case Studies in International Tax Planning (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Online, live & recorded
Learning target:
  • The Students learn how to apply their skills in basic taxation on practical cases
  • The Students get a deeper insight into the basics of the most important areas in International Tax Planning and Tax Structuring
  • The Students learn how to implement their theoretical Knowledge into practical Szenarios. Thereby special attention is paid to the Application of the Wording of Law – especially using inaccuracies in law
  • The Students learn to develop International Tax Planning and Tax Structuring Ideas across different Types of Taxes
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Date(s):
Monday  (fortnightly) 14.02.2022 – 23.05.202213:45 – 17:00ZOOM-Lehre-043; Virtuelles Gebäude
Description:
  • International Tax Planning and Tax Structuring using Financing Companies in the case of Outbound Investment
  • International Tax Planning and Tax Structuring using Financing Companies in the case of Inbound Investment
  • International Tax Planning and Tax Structuring concerning the German „Zinsschranke“ (Thin-Cap-Rule) and other foreign Anti-Avoidance-Rules
  • International Tax Planning and Tax Structuring especially considering the Reorganization Tax Act
  • International Tax Planning and Tax Structuring especially considering Qualification Conflicts

Area Banking, Finance and Insurance

FIN 601 Bond Markets (Lecture w/ Exercise)
EN
Lecture type:
Lecture w/ Exercise
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
3
Attendance:
Live & on-campus
Registration procedure:
No registration required.
Learning target:
After this course students are familiar with the theory and practice of bond market investments. They are acquainted with the valuation of various types of bonds, know tools to measure and manage the risk of bond portfolios and are able to devise and evaluate portfolio management strategies.
Recommended requirement:
Examination achievement:
written exam (closed book, 60 minutes)
Instructor(s):
Erik Theissen
Date(s):
Friday  (weekly) 18.02.2022 – 08.04.202212:00 – 17:00O 151 Hans Luik Hörssal; Schloss Ostflügel
Friday  (weekly) 18.02.2022 – 08.04.202212:00 – 17:00
Friday  (weekly) 18.02.2022 – 03.06.202213:45 – 17:00
Description:
This course provides an extensive coverage of bond markets. It discusses the characteristics of various types of bonds, their valuation, and the risk associated with bond investments. It further discusses bond portfolio management strategies.
FIN 603 Empirical Finance (Lecture)
EN
Lecture type:
Lecture
ECTS:
10.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
The students will have a sound understanding of empirical methods and their underlying assumptions. The students will be able to choose appropriate methods for given empirical problems and apply them in an efficient way. The case studies enable the students to develop basic programming skills in Stata.
Recommended requirement:
Examination achievement:
Written exam (45%; 60 min.), Case Studies (45%), Class Participation (10%)
Instructor(s):
Erik Theissen, Stefan Scharnowski, Lukas Zimmermann
Date(s):
Tuesday  (weekly) 15.02.2022 – 08.03.202213:45 – 17:00O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Tuesday  (weekly) 22.03.2022 – 29.03.202213:45 – 17:00O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Tuesday  (single date) 05.04.202213:45 – 15:15O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Tuesday  (single date) 15.03.202215:30 – 17:00O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Description:
The course provides students with an understanding of important empirical methods and their application in finance. It covers topics in asset pricing, corporate finance, and market microstructure. Students will learn to perform empirical analysis using the software package Stata. The course enables students to plan and carry out empirical research in finance on their own and prepares for an empirical seminar or master thesis in the finance area. Part of the course consists of the practical application of the methods learned in the lecture to various case studies.
FIN 604 Stata in Finance (Tutorial)
EN
Lecture type:
Tutorial
ECTS:
2.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
The main aim of the course is to prepare students with practical methods for conducting empirical Finance research. Students learn how to load, manipulate, and evaluate data using Stata. Stata is the most popular statistics program used in the Finance research community. In addition, students learn where they can access popular databases used in Finance at the University of Mannheim. The main focus of the course lies on the practical application of the Stata software.
Examination achievement:
Take home exam (pass/fail). Note that there is only one exam date per semester. A second attempt is only possible in the respective following semester.
Instructor(s):
Mengqiao Du, Max Frederik Horn, Santanu Kundu, Stefan Scharnowski, Lea Esther Zimmerer, Lukas Zimmermann
Date(s):
Monday  (single date) 27.06.202209:00 – 12:00
Monday  (single date) 27.06.202213:00 – 15:00
Tuesday  (single date) 28.06.202210:00 – 12:00
Tuesday  (single date) 28.06.202213:00 – 15:00
Wednesday  (single date) 29.06.202210:00 – 12:00
Wednesday  (single date) 29.06.202213:00 – 15:00
Thursday  (single date) 30.06.202209:00 – 13:00
Thursday  (single date) 30.06.202214:00 – 19:00
Friday  (single date) 01.07.202209:00 – 19:00
Description:
The topic of this course is the practical application of the statistics program “Stata” in Finance research. The course contains three major sections: How to use Stata, an introduction to the usage of the most common databases in Finance at this university, and an application example.   
In the first section, we will introduce project and data management with Stata. In addition, we will teach estimation techniques and programming basics. In the second section, we will show where to get access to common datasets in Finance research. In the last section, students will have the chance to apply their knowledge to a practical example.
The course is offered shortly after the start of the seminar theses, that is, at the beginning of January in the winter semester (HWS) and at the beginning of July in the summer semester (FSS).
FIN 620 Behavioral Finance (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
Behavioral finance applies scientific research on human and social cognitive and emotional biases. After completing this course, students will be able to better understand economic decisions and how they affect market prices and returns. They will know how behavioral findings are integrated with neo-classical theory.
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Martin Weber
Date(s):
Thursday  (weekly) 17.02.2022 – 07.04.202208:30 – 10:00O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Thursday  (weekly) 17.02.2022 – 07.04.202210:15 – 11:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Description:
There is abundant evidence suggesting that the standard economic paradigm of rational investors does not adequately describe behavior in financial markets. Behavioral Finance examines how individuals' attitudes and behavior affect their financial decisions. This course reviews recent research on possible mispricing in financial markets due to the nature of psychological biases. Moreover the course deals with behavioral finance models explaining investor behavior or market anomalies when rational models provide no sufficient explanations. Topics will include among others overconfidence, prospect theory, heuristic driven biases and frame dependence.
FIN 640 Corporate Finance II (Mergers, Acquisitions and Divestitures) (Lecture)
EN
Lecture type:
Lecture
ECTS:
10.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
3
Attendance:
Live & on-campus
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
After completing this course, students will be able to develop and evaluate strategic rationales for M&A transactions and their structure. They will be able to build valuation models using real world data and evaluate whether a particular transaction makes sense from an economic perspective. Students will be able to implement valuation models using Microsoft Excel, to understand the legal and institutional context of M&A transactions, to interpret scientific studies and make appropriate inferences from them for the M&A process.
Recommended requirement:
Examination achievement:
Final exam (40%), case write-ups (45%), oral participation in case discussions (15%)
Instructor(s):
Marc Gabarro
Date(s):
⚠ Tuesday  (weekly) 15.02.2022 – 31.05.202217:15 – 20:00O 129 Göhringer Hörsaal; Schloss Ostflügel
Caution: Individual dates in the series marked with have changed. Please check the portal for details.
Description:
The topic of this course is the restructuring of corporations through mergers, acquisitions and divestitures. The purpose of the lecture is to provide an understanding of restructuring processes and to provide an analytic framework to analyze the motivation of these activities and their individual merits. A special focus will be on the economic analysis of corporate strategy and the contractual structures of various types of transactions. We will also discuss valuation and cost of capital in an international context. The lecture will frequently draw on empirical studies, especially on event studies. Participants will be required to solve several case studies in groups of up to three students.
FIN 660 Quantitative Risk Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
After a successful completion of the course, students will be able to measure market and
credit risks. They will be familiar with the definition and the calculation of Value-at-Risk and
Expected Shortfall. In addition, they will understand the strengths and weaknesses of these
measures. They will know how to calculate tail risk measures for individual financial
positions and for portfolios of financial instruments, e.g., using the delta-normal-method.
Furthermore, they will understand the structure of factor and firm value models as well as
the application of these models for credit risk measurement.
Recommended requirement:
Literature:
There is no required textbook for the course. Recommended references that cover most of the topics that we will study (and more) are:

• Hull, J.C., 2018. Risk Management and Financial Institutions, 5th ed. Wiley, Hoboken.
• McNeil, A.J., Frey, R., Embrechts, P., 2015. Quantitative Risk Management: Concepts, Techniques and Tools, 2nd ed. Princeton University Press, Princeton.
• Jorion, P., 2007. Value at risk: the new benchmark for managing financial risk, 3rd ed. McGraw-Hill, New York.
• Alexander, C., 2009. Market Risk Analysis, Value at Risk Models. John Wiley & Sons, Chichester.
Examination achievement:
Written exam (45 min.)
Instructor(s):
Markus Huggenberger
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202212:00 – 13:30O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
This course deals with quantitative methods for the management of market and credit risks.
It first introduces modern tail risk measures such as Value-at-Risk and Expected Shortfall. It
then presents specific methods used to calculate these measures for market risks.
Furthermore, it covers selected models for measuring credit risk. Finally, it provides an
introduction to techniques for risk-based performance management and for capital
allocation.
FIN 682 International Asset Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
After the completion of this course, students will have gained a thorough understanding of the mutual fund industry. They will be familiar with the necessary tools to manage a mutual fund themselves, advise mutual fund investors, invest in mutual funds, and to work in the management of a mutual fund company.
Recommended requirement:
Examination achievement:
Written Exam (60 min)
Instructor(s):
Tatjana Puhan, Stefan Rünzi
Date(s):
Friday  (block date + sat) 25.03.2022 – 26.03.202209:00 – 19:00O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Friday  (block date + sat) 29.04.2022 – 30.04.202209:00 – 19:00O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
The core of this course deals with asset management for private investors in an international context. We will cover the structure of the delegated investment markets around the world with a focus on the U.S. and Europe. The focus will be on traditional mutual funds and related products. Besides the classical asset management theory, this course will place a great weight on the practical implementation of portfolio strategies and the problems that can arise. We will learn how to measure the performance of investment strategies and of fund managers. Furthermore, behavioral aspects (irrational behavior of mutual fund investors and managers) will be discussed.
FIN 684 Financial Institutions II (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
After completing this course, students will have a thorough understanding of the economic reasons for the existence of non-bank financial institutions. Students will understand the eco-system of non-bank financial institutions and their role in the global financial markets. Students will gain knowledge about what risks managers in non-bank financial institutions face and how they manage those risks. Students will also learn how non-bank financial institutions impact asset prices and financial market outcomes. Finally, students will learn about current approaches and proposals for regulating financial institutions.
Recommended requirement:
Examination achievement:
Written exam (closed book, 60 Min.)
Instructor(s):
Oliver Spalt, Max Frederik Horn
Date(s):
Monday  (weekly) 14.02.2022 – 03.06.202208:30 – 10:00O 151 Hans Luik Hörssal; Schloss Ostflügel
Description:
This course provides an in-depth look at financial institutions and the role they play for financial markets today. The course will address questions such as: Which financial institutions exist? Why do they exist? What risks do they face? How do they manage those risks? How does the behavior of financial institutions impact financial markets and asset prices? How does their behavior impact the economy at large? How should we regulate financial institutions? The course Financial Institutions II will put emphasis on important non-bank financial institutions (e.g., pension funds, mutual funds, hedge funds etc.).
FIN 685 Topics in Financial Regulation (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
After completing this course, students will have a thorough understanding of some of the key features of the current regulatory framework for banks and how they affect banks and regulators. Students acquire tools to assess and manage central regulatory banking risks. Students will have analyzed, prepared a report on, and presented results on regulatory issues facing a real bank.
Recommended requirement:
Examination achievement:
Write up and presentation of group assignment (70% ), class participation (30%)
Instructor(s):
Oliver Spalt, Lea Esther Zimmerer
Description:
This course provides an in-depth look into selected topics in financial regulation. The course will be offered in three blocked all-day sessions. The first session will analyse financial regulation from the perspective of a commercial bank manager. The second session will analyse financial regulation from the perspective of a financial regulator, such as the European Central Bank. Core themes throughout the course will be the proper assessment and management of financial risks in accordance with the existing regulatory framework for banks. Students will be tasked with a graded group assignment that provides the opportunity to translate the knowledge acquired in the first two sessions into practice by analysing regulatory issues for existing banks. Groups will present their results in the final session.
FIN 686 Topics in Sustainable Finance (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
After completing this course, students will have a thorough understanding of some of the key features of sustainable finance from an institutional investor perspective and in particular, impact investing. Students acquire tools to analyze sustainable investment opportunities and to set up sustainable investment funds. Students will have analyzed, prepared a report on, and presented results on a (hypothetical) impact investment fund including some of the aspects of fund documentation.
Recommended requirement:
Examination achievement:
Write up and presentation of group assignment (70% ), class participation (30%)
Instructor(s):
Oliver Spalt, Max Frederik Horn
Description:
This course provides an in-depth look into selected topics in sustainable finance. The course will be offered in three blocked all-day sessions. The first two sessions will provide an overview of recent academic approaches to thinking about sustainable finance, as well as an introduction to the market for, ecosystem of, and central themes concerning sustainable finance. A core focus of this course will be on sustainable finance issues from the perspective of institutional investors, and, in particular, on impact investing. Students will be tasked with a graded group assignment that provides the opportunity to translate the knowledge acquired in the first two sessions into practice by analysing sustainable investment projects and by structuring a (hypothetical) fund that can be marketed to institutional investors. Groups will present and discuss their results in the final session.

Area Information Systems

IS 512 IT Management in the Digital Age (Lecture)
EN
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
This course is designed for students who desire an insightful synopsis of IT management concepts and practices. After successfully completing the course, students should be able to evaluate and initiate strategic IT initiatives, to organize (govern) the IT function, to understand the role of the Chief Information Officer in order to lead this function, to analyze, design and direct outsourcing as well as offshoring initiatives, and to control the IT function from a top management and risk management perspective. IT management issues will be discussed from a planning, leadership, governance, sourcing and controlling perspective. Topics include:
  • Business / IT Alignment and Strategic IT Planning
  • Governance frameworks, IT (de-)centralization and the role of the CIO
  • The IT sourcing decision, hybrid arrangements, and offshoring
  • IT controlling and IT risk management
Examination achievement:
100% written exam (60 min)
Instructor(s):
Armin Heinzl, Philipp Hoffmann, Deborah Mateja
Date(s):
Monday  (weekly) 14.02.2022 – 28.03.202208:30 – 10:00O 148 MVV Hörsaal; Schloss Ostflügel
Thursday  (weekly) 17.02.2022 – 24.03.202208:30 – 10:00O 148 MVV Hörsaal; Schloss Ostflügel
Thursday  (single date) 07.04.202208:30 – 10:00O 148 MVV Hörsaal; Schloss Ostflügel
Description:
Modern organizations are influenced and driven by information technology (IT) and information systems (IS) in various ways. As competition becomes borderless, organizations are forced to continually examine ways to operate more effectively and efficiently. Information technology and information systems are a crucial means of obtaining these goals in the digital Age. IT and IS are also key enablers of new products, services and processes. This course is designed for students who desire an insightful synopsis of IT management concepts and practices.
It is the objective of this course to offer profound insights into information systems and information technology management. Strategic and tactical issues are given more attention than operational aspects.
IS 513 Applied IT Management in the Digital Age (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Examination achievement:
Written exam (60 min., 80%), Case study (20%)
Instructor(s):
Deborah Mateja
Date(s):
Friday  (single date) 29.04.202209:00 – 17:00O 148 MVV Hörsaal; Schloss Ostflügel
Saturday  (single date) 14.05.202209:00 – 17:00O 148 MVV Hörsaal; Schloss Ostflügel
Description:
IT management today is challenged by fast technological change, new digital opportunities, growing cost pressure, and increasing business and regulatory requirements. IT management needs to ensure that IT functions become much more agile, flexible and efficient than ever before. For a state-of-the-art IT management a solid know-how regarding
  • Intelligent demand management,
  • Application and data architecture,
  • IT infrastructure,
  • Organization and workforce management,
  • Business/IT governance and lean IT processes, and
  • Sourcing and location setup incl. vendor and partner management
are crucial.

In addition, it is expected that IT managers have a good understanding of the core business of their company (business/IT alignment) and sound IT cost management capabilities. Furthermore, IT managers need to be able to understand opportunities of the digital age, evaluate the value of new technologies, and drive digital transformation jointly with the business.
IS 541 Methods and Theories in Information Systems (Lecture)
EN
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Learning target:
After completing the course, students
  • are able to prepare, plan, and execute own research endeavors (e.g., master thesis)
  • understand the relevance of methods and theories in meaningful research
  • know quality criteria and corresponding means to improve research designs
  • have gained an overview of most common methods and theories in IS research
Recommended requirement:
Examination achievement:
30% presentation, 70% written term paper
Instructor(s):
Hartmut Höhle
Description:
This course provides students with an introduction to scientific research methods and theories in the field of information systems. Master students gain a broad overview of the strengths and weaknesses of different methods and theoretical perspectives. This overview prepares them for conducting own, bounded research projects (e.g., master theses) as a first step towards a scientific career. This course primarily targets students of the Mannheim Master in Business Research but is also open to students of the Mannheim Master in Management and the Master in Business Informatics.

In this course, students come to understand the importance of theory for organizing and cumulating knowledge as well as the importance of rigorous empirical methods to establish the validity of findings. The course covers publications in premier IS journals to exemplify and discuss procedures of qualitative, quantitative, and design-oriented research. 

The course is taught in a seminar style, requiring students to prepare readings for discussions in class. Attendance in classroom sessions is mandatory. Students are required to prepare textbook chapters and selected readings on IS research in advance of the course. A list of required readings is distributed after registration. In addition, students are assigned contemporary articles published in IS journals that must be evaluated based on the topics covered in the course and presented during classroom sessions. Each student finally writes a term paper of four to five pages on an assigned topic.
IS 607 Digital Innovation (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Attendance:
Live & on-campus
Learning target:
Students that accomplish this course will
  • understand the foundations of digital innovations,
  • be proficient in digital platforms, ecosystems, and entrepreneurship,
  • advance their knowledge on business models and value creation in digital innovation,
  • comprehend its impact on the future of work, and
  • be exposed to transdisciplinary application domains.
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Armin Heinzl, Luis Oberste
Date(s):
Monday  (weekly) 25.04.2022 – 30.05.202208:30 – 10:00O 148 MVV Hörsaal; Schloss Ostflügel
Thursday  (weekly) 28.04.2022 – 02.06.202208:30 – 10:00O 148 MVV Hörsaal; Schloss Ostflügel
Description:
Digital innovations influence every aspect of our lives in this increasingly technological world. Firms that pursue digital innovations must think carefully about how digital technologies shape the nature, process and outcomes of innovation as well as the long- and short-term social, economic and cultural consequences of their offerings. The attempts to contribute to building a transdisciplinary understanding of digital innovation by bringing together a diverse set of research papers from leading scholars from business, engineering, economics, science and public policy. Their distinct perspectives advance ideas and principles intended to set the agenda for current and future research on digital innovation in ways that inform primarily firm-level strategies and practices. The course provides scope and depth for master students interested in information systems and digital technologies, innovation and entrepreneurship, strategy, and digital platforms and ecosystems. In addition, it is informative to scholars interested in the impact of digital technologies on organizations and the broader society.
The course will be taught on a flipped classroom basis. A flipped classroom is an instructional strategy and a type of blended learning focused on student engagement and active learning, giving the instructor a better opportunity to deal with mixed levels, student difficulties, and differentiated learning preferences during in-class time. This format intentionally shifts instruction to a student-centred model in which time in the classroom is used to explore topics in greater depth and create meaningful learning opportunities while students are initially introduced to new topics outside of the classroom. Content delivery takes place through mandatory pre-readings and collaborative class discussions.
IS 629 Product Management and Product Design for Software (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Learning target:
Students
  • learn basic concepts and characteristics of software products and the associated software product lifecycle.
  • understand the underlying mechanisms for a successful interplay between people, processes, and practices within product development.
  • understand key concepts and methods required for fulfilling the product management and product design role.
  • analyze and propose solutions for a given software product challenge along the entire lifecycle.
Recommended requirement:
Examination achievement:
Written exam (60 min., 60%) and Case Study (40 %)
Instructor(s):
Hartmut Höhle
Date(s):
Wednesday  (weekly) 16.02.2022 – 01.06.202213:45 – 15:15SN 163 Manfred Lautenschläger Hörsaal; Schloss Schneckenhof Nord
Description:
More and more products, from consumer to business markets, show an ever increasing amount of software at their very heart. The ability to understand, design, and manage software-intense products has become of great importance to ensure sustainable success across all industries.
This module introduces key aspects of the entire software product lifecycle, ranging from product strategy and planning, to the actual product development and finally the post-development phase covering aspects such das the product launch and product support. Furthermore, the interplay between processes, people, and practices will be discussed and contemporary software development paradigms will be framed into this interplay. This course puts specific emphasize on the two roles of the product manager and the product designer (also: Usability / User Experience Professional) within software development. Following an interdisciplinary perspective, this course will introduce key concepts from the field of management, marketing and human computer interaction. The course contents will be put into a practical perspective by selected industry talks. Furthermore, as part of a case study, the students will be asked to analyze and propose solutions for a given software product development challenge leveraging the knowledge acquired within the lecture and industry talks.

Area Management

CC 504 Corporate Social Responsibility (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
The lecture sensitizes participants for the relevance of ethical questions in daily business. The imparted knowledge enables students to handle the prominent term “Corporate Social Responsibility” appropriately. In particular, students are able to define the scope and the limits of CSR with reasonable care. The imparted competencies allow students to structure and to handle ethical challenges in management.
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Laura Edinger-Schons, Christina Lara Kannegießer, Florencia Fontanarossa Castillo
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202217:15 – 18:45M 003 PWC Hörsaal; Schloss Mittelbau
Description:
The lecture deals with the topic of “Corporate Social Responsibility” (CSR). The focus is on the background of CSR and the relationship between profit generation and responsibility. For this purpose, theoretical foundations of CSR as well as practical CSR competencies are discussed. One of the central questions is how CSR can be managed under competitive pressure and recent developments such as digitization, disruption of business models, and globalization. Managerial challenges in the field of CSR management are illustrated by case studies.
MAN 632 Advanced Entrepreneurship (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
Please register via Portal2 for both the MAN 632 lecture and exercise prior to the first session.
Learning target:
By the end of this course students
  • will have gained fundamental insights into both practical and theoretical perspectives on entrepreneurship
  • have learned best practices and gained deep insights from top entrepreneurs
  • will have built a solid entrepreneurial network to advance their own business and careers
  • have gained knowledge on how investors look at new ventures
  • will be acquainted with case study training and elements of problem-based learning (PBL)
  • will have improved their case solving and presentation skills
  • have a solid foundation e.g. for a seminar or master thesis at our chair – especially for the “Inside the Venture” theses
  • have improved their problem solving capabilities
If you want to develop or advance your own startup project in class: Apply for our course MAN 633 in the Own Venture Track next to this class and/ or MAN 631 next semester. If you want to help advance an existing startup project and get the feeling of what it is like to work in a startup with all the responsibilities this brings along, join MAN 633 in the Inside the Venture Track next to this class or next semester.
Literature:

Please find required and recommended readings for every session in the MAN 632 course syllabus: https://www.mcei.de/teaching/graduate/man-632-advanced-entrepreneurship

Examination achievement:
Written exam (60 min., 50%), Presentation (40%), Peer Evaluation (10%)
Instructor(s):
Michael Woywode, Nora Zybura, Thomas Friedrich Karl Hipp, Bettina Müller, Robert Shahin Dehghan
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202213:45 – 15:15O 135 Saal der starken Marken Hörsaal; Schloss Ostflügel
Description:
Successful entrepreneurs pursue new business opportunities in a pioneering way. They significantly contribute to innovation, growth and employment generation. Meet top entrepreneurs who share their experience and insights in MAN 632 and explore their entrepreneurial challenges in real-life case studies.
The course takes a four-pronged approach:
  • We bring distinguished entrepreneurs to class who share their insights, lessons learned and advice on how to build and grow a business from a Business-to-Consumer (B2C), Business-to-Business (B2B) and Corporate Entrepreneurship (CE) perspective.
  • We work on real-life case studies with newly developed and most recent Mannheim Business School Cases. You will prepare your results and suggestions, present in Case Study Sessions and deepen your insights by discussing and reflecting your insights with the founders coming to class.
  • We develop tools and concepts based on an underlying strategic perspective to grow the venture. We will address and connect the four focus areas of 1) Team, Culture and Communication, 2) Growth-Oriented Marketing and Strategy, 3) Financing Growth and Exit 4) Corporate Entrepreneurship & Corporate Venturing
  • We will embark on a daylong field trip to PERI GmbH to explore corporate entrepreneurship in practice.
The blend of unique practical insights from top entrepreneurs, discussing concepts on how to advance the business with them, and theoretical insights and tools, will enable you with outstanding skills and a great network. This will support you in advancing your own venture and/or your corporate career in the future. Next to the practical insights and tools, you will also gain fundamental insights into theoretical perspectives on entrepreneurship to prepare your master’s thesis and/ or future research career.
MAN 633 Entrepreneurial Spirit (Lecture)
EN
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Please register via Portal2  for both the MAN 633 lecture and exercise prior to the MAN 633 Kick-off. If you have your own startup project, please send us an e-mail upfront to make sure that your potential MAN 633 Own Venture Track project qualifies. Inside the Venture Track project candidates do not need to contact us via e-mail.
Learning target:
Students will learn tools to analyze and develop business models and how to tweak them towards growth. They solve real-life challenges in new ventures in a project format and learn first-hand what it is like to work in a startup by gaining real startup experience. By being (temporally) part of a startup team, they will acquire managerial skills and gain familiarity with problem solving in practice. Team work experience, profound presentation and consulting skills are also core learning outcomes of this class.
Literature:
Please find readings on the MAN 633 course website: https://www.mcei.de/teaching/graduate/man-633-entrepreneurial-spirit
Examination achievement:
20% Written exam (30 min., individual)
20% Mid-term presentation (team)
20% Final presentation (team)
40% Final managerial report (team)
Instructor(s):
Thomas Friedrich Karl Hipp, Nora Zybura, Bettina Müller, Robert Shahin Dehghan
Date(s):
Saturday  (single date) 26.02.202210:00 – 18:00001 Hörsaal; L 9, 1–2
Wednesday  (single date) 16.03.202216:00 – 17:00001 Hörsaal; L 9, 1–2
Wednesday  (single date) 06.04.202210:00 – 14:00001 Hörsaal; L 9, 1–2
Tuesday  (single date) 24.05.202210:00 – 14:00001 Hörsaal; L 9, 1–2
Tuesday  (single date) 24.05.202219:30 – 22:00
Description:
You do not think inside the box and love working on challenging projects? Next to studying, you are eager to apply your knowledge in the real world and learn from startup teams on the project? You like new ideas and love their execution? You want to dive deeper into the anatomy of business models and get the unit economics right? Then you should opt for Entrepreneurial Spirit. The course is a new format to foster startup growth, entrepreneurial culture and to advance the startup ecosystem at and around the University of Mannheim. With their expertise, the students support the startups in improving their products, services and business models and help them to be more competitive. We will work with real companies in this course and you will actively contribute to their growth. Thus, high dedication, willingness to take over responsibilities and professionalism are a prerequisite. There are two tracks in MAN 633: One for students who have no startup project yet and one for students (individual or founding team) who work on their own advanced startup project.
MAN 633 helps to advance startups in our network by sending students teams as a task force (Inside the Venture Track) but also helps students with an advanced startup idea to reach their next milestones and gain support in a course format (Own Venture Track). For both tracks, the course starts with an initial educational full-day workshop. The initial workshop is the same for both tracks and provides hands-on tools to assess, structure and solve startup challenges. The workshop part is concluded with an exam (20%). Following this educational element, the students form interdisciplinary teams of 3–5 and solve challenges in real ventures. Experienced MCEI coaches will work closely with the student consulting teams to make sure that they are on track to maximize their learning experience while simultaneously permitting the teams to have as much fun as possible.
Inside the Venture Track (for students with no own startup)
Offers students who have no own startup but want to experience the startup world an excellent opportunity to work at eye-level with an experienced real-world startup team. The concept:  Solving challenges of young companies with student approaches and on-site by student teams. Assisted by an experienced MCEI coach, the students carry out joint projects with the startup after a needs analysis. The startups are recruited via our extensive MCEI network. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report (40%).
Own Venture Track (for students who already work on their advanced startup project)
Further advance your own startup in class. Your performance appraisal will be according to milestones set at the beginning of class and you will receive continuous counseling by MCEI coaches. MAN 633 offers you the opportunity to recruit a student team from class to work on your startup’s challenges during the course just like in our “client companies” in the Inside the Venture Track. Please approach the instructors upon course registration to sort out whether your startup project is eligible for our Own Venture Track. This offer is for advanced startup projects only – you can start greenfield (i.e., at idea stage) in MAN 631. The projects have a mid-term presentation (20%), end presentation (20%) and a final managerial report with continuous status updates (40%).
The direct integration of the students into the startups within the framework of the course enables a joint action-oriented learning experience on both sides. In addition, we strengthen the startup community, promote startup companies and potential startups, integrate startups directly into the university's offerings and support the transfer of knowledge and technology between the university and the economy
MAN 647 Strategic and International Human Resource Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
By the end of the module, students will be able to:
  • understand the impact of culture and national context on HRM,
  • analyze differences in international HRM systems,
  • design basic HRM practices in international organizations,
  • align HRM practices with regards to their horizontal and vertical fit,
  • comprehend the processes translating HRM systems into organization’s performance, and
  • consider contextual factors’ impact on the alignment of HRM systems.
Recommended requirement:
Examination achievement:
Written examination (60 min.): 75%, Coursework: 25%
Instructor(s):
Torsten Biemann
Date(s):
Thursday  (weekly) 17.02.2022 – 02.06.202210:15 – 11:45O 148 MVV Hörsaal; Schloss Ostflügel
Description:
This course is intended to expand students’ knowledge on basic human resource management (HRM) processes and instruments by adding an international and a strategic dimension. In the first part of the module (international dimension), we examine the impact of national context on HRM and discuss basic HRM functions in international organizations. Topics include international recruiting and selection, training and development, compensation, and employee relations.
In the second part of the module (strategic dimension), we focus on the dynamics of HRM systems. Various approaches of how singular HRM practices conceptually and empirically form bundles are considered. We review how HRM practices can be aligned with respect to other HR practices (horizontal fit) as well as organizations’ objectives (vertical fit) to form HRM systems that help improve organizations’ performance.
MAN 648 Incentives and Performance (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
By the end of the module, students:
  • will be able to select and implement appropriate performance measures,
  • are familiar with formal performance appraisals,
  • understand the link between pay and performance,
  • are able to analyze the effectiveness of incentives both theoretically and empirically, and
  • are able to design performance management systems.
Recommended requirement:
Examination achievement:
Written examination (60 min.): 75%, Coursework: 25%
Instructor(s):
Torsten Biemann
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202210:15 – 11:45O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
In this course, we study performance management and analyze the link between incentives and individual’s performance in organizations. Based on the performance management process, the course covers performance measurement and monitoring, key performance management tools, and implementation of performance management systems targeted at employees in organizations. Furthermore, the course investigates the role of incentives in organizations, both theoretically and empirically from a psychological and economic perspective.
MAN 654 Corporate Restructuring (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
Students will
  • acquire and demonstrate expert knowledge in the specific subject area of corporate restructuring.
  • be able to apply and critically reflect upon contemporary theories, models and tools utilized in restructuring research, and practice
  • be able to identify key issues, derive appropriate solutions when analyzing business cases, and have a good understanding of their impact on restructuring success.
  • be able to design and deliver professional and effective oral presentations of their business case analyses.
Recommended requirement:
Examination achievement:
Written exam (60 min., 75%) and presentations in exercise classes (25 %); attendance required
Instructor(s):
Matthias Brauer, Martin Luca Jerusalem
Date(s):
Friday  (single date) 18.03.202208:00 – 18:00M 003 PWC Hörsaal; Schloss Mittelbau
Friday  (single date) 25.03.202208:00 – 18:00M 003 PWC Hörsaal; Schloss Mittelbau
Friday  (single date) 01.04.202208:00 – 18:00M 003 PWC Hörsaal; Schloss Mittelbau
Description:
This course exposes students to a broad range of strategic and financial restructuring techniques (e.g., equity carveouts, spin-offs, leveraged buyouts) that can be applied to improve business performance. We will engage in an analysis of the rationale underlying specific corporate restructuring transactions, the process of executing these transactions, and their effects on the welfare of managers, stockholders and other corporate stakeholders. Current business cases and guest speakers representing the different parties involved in corporate restructuring (e.g., investment bankers, consultants, business unit managers, employees) will help illustrate how various corporate restructuring approaches may be applied in business practice to increase firm value.
MAN 655 Corporate Strategy: Managing Business Groups (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
Students will acquire and demonstrate expert knowledge in the specific subject area of corporate strategy (i.e. about the challenges and value creation opportunities faced by corporate centers of MNCs).
Students will be able to apply and critically reflect upon contemporary theories, models and tools utilized in strategy research and practice (i.e. the repertoire of analytical tools applied by corporate centers to fulfill their “parenting” role).
When analyzing fictitious or real-life business cases, students will be able to identify key issues, derive appropriate solutions, and have good understanding of their impact on strategic decision outcomes.
Recommended requirement:
Examination achievement:
Written exam (60 minutes)
Instructor(s):
Matthias Brauer, Constantin Wespatat
Date(s):
Monday  (block date) 07.03.2022 – 09.03.202208:00 – 18:00001 Hörsaal; L 9, 1–2
Description:
In this course, we will critically reflect upon the role of corporate centers of multinational companies (MNCs). A particular emphasis will be placed on the challenges faced by corporate centers and their opportunities for value creation in their quest to turn a conglomerate discount into a conglomerate premium.
MAN 660 CSR Video Documentaries (Lecture w/ Exercise)
EN
Lecture type:
Lecture w/ Exercise
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
It is mandatory that you register via Portal 2 after your arrival. You can register anytime during the official course registration period from 3rd to 13th of February 2020. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
In this module, students will independently work on, elaborate, and present issues regarding the challenges and limits of Corporate Social Responsibility (CSR). The course places special emphasis on the effective communication of insights using appropriate media.
Recommended requirement:
Examination achievement:
Creating a video documentary that will be graded
Instructor(s):
Laura Edinger-Schons, Svenja Tobies, Christina Lara Kannegießer
Date(s):
Tuesday  (single date) 05.04.202212:00 – 13:30O 048 Seminarraum; Schloss Ostflügel
Wednesday  (single date) 06.04.202215:30 – 18:45001 Hörsaal; L 9, 1–2
Tuesday  (single date) 03.05.202210:15 – 13:30O 048 Seminarraum; Schloss Ostflügel
Description:
This module takes an in-depth perspective on specific aspects of Corporate Social Responsibility (CSR). Through the dialogue with relevant organizations and interview partners, groups of students will work on questions related to practice. By employing qualitative research techniques, they will thereby advance the current discussion regarding CSR. The students will present their insights by creating video documentaries, which will be shown and discussed in class and will be the basis for grading. The class will not meet weekly but for a small number of extended sessions.
MAN 676 Ausgewählte Herausforderungen im Public Management (Seminar)
DE
Lecture type:
Seminar
ECTS:
6
Course suitable for:
Language of instruction:
German
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
At the end of the course, students should be able to:
  • explain contingencies as well as theoretical foundations of public management with regard to the focus topic,
  • critically discuss management challenges in the light of the focus topic.
  • critically analyze scientific papers.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
Recommended requirement:
Examination achievement:
Presentation (25%) and written assignment (75%)
Instructor(s):
Martin Christian Georg Sievert
Date(s):
Thursday  (single date) 24.02.202210:15 – 13:30O 048 Seminarraum; Schloss Ostflügel
Thursday  (fortnightly) 03.03.2022 – 31.03.202210:15 – 13:30O 048 Seminarraum; Schloss Ostflügel
Thursday  (single date) 28.04.202210:15 – 13:30O 048 Seminarraum; Schloss Ostflügel
Thursday  (single date) 05.05.202210:15 – 13:30O 048 Seminarraum; Schloss Ostflügel
Thursday  (single date) 19.05.202210:15 – 13:30O 048 Seminarraum; Schloss Ostflügel
Description:
For each semester, we choose and discuss a focus topic in the area of public management. For this purpose, we analyze scientific papers, discuss practical examples, conduct cases studies and do project work.
MAN 680 Challenges of Public and Nonprofit Management – Case Study Seminar (Lecture)
EN
Lecture type:
Lecture
ECTS:
6
Course suitable for:
Language of instruction:
English
Hours per week:
3
Attendance:
Live & on-campus
Learning target:
By the end of the module students will be able to
•    explain the particularities of public and nonprofit management, 
•    apply general management methods in the public and nonprofit sector,
•    evaluate the development of specific concepts for public and nonprofit organizations,
•    discuss hypotheses and findings in the field of public and nonprofit management, and
•    critically analyze scientific papers.
Moreover, key competences such as presentation competence, working with academic papers and team competences shall be acquired.
Recommended requirement:
Examination achievement:
Presentation (40%) and written seminar work (60%)
Instructor(s):
Benedikt Englert
Date(s):
Tuesday  (single date) 15.02.202210:15 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Tuesday  (weekly) 01.03.2022 – 05.04.202210:15 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Tuesday  (single date) 22.02.202210:15 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Description:
World-wide public and nonprofit organizations make an important contribution to society. In order to face the increasing economization and globalization in the public and nonprofit sector, organizations need to professionalize. Combined with the public and nonprofit-specific organizational purpose, these tendencies pose particular challenges to public and nonprofit management. These will be highlighted by analyzing scientific papers and by discussing practical cases and project work.
MAN 688 Business and Human Rights (Seminar)
EN
Lecture type:
Seminar
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Attendance:
Online, live
Learning target:
In this course, participants…
  • will develop an understanding of the interdisciplinary theoretical underpinnings of business and human rights
  • will learn to analyze normative arguments related to real business and human rights cases
  • will practice putting forth their own structured arguments
  • will reflect on different stakeholders’ values and perspectives and how these values affect their actions in working to access, protect, respect, and remedy human rights
  • will engage with how concerns of business and human rights intersect with their field of interest in a research paper
  • will critically engage with the challenges and opportunities developing in the field (governance mechanisms, industry initiatives, problems of legitimacy, etc.)
Recommended requirement:
Literature:
Universal Declaration of Human Rights
Guiding Principles on Business and Human Rights
UN Global Compact (explore website)
LeBaron, G. (2020). Combatting modern slavery: Why labour governance is failing and what we can do about it. Cambridge UK, Medford MA: Polity Press. (Select chapters)
Young, I. M. (2004). Responsibility and Global Labor Justice*. The Journal of Political Philosophy, 12(4), 365–388.
Arnold, D. G. (2016). Corporations and Human Rights Obligations. Business and Human Rights Journal, 1, 255–275. doi:10.1017/bhj.2016.19.
Crane, A. (2013). Modern Slavery As A Management Practice: Exploring the Conditions and Capabilities for Human Exploitation. Academy of Management Review, 38, 49–69. doi:10.5465/amr.2011.0145.
Examination achievement:
40% Presentation
40% Final Paper
20% Participation
Instructor(s):
Laura Edinger-Schons, Christina Lara Kannegießer
Date(s):
Thursday  (weekly) 17.02.2022 – 05.05.202213:45 – 15:15UMA-ZOOM-MEETING-10; Virtuelles Gebäude
Description:
What responsibilities do businesses have in regards to human rights and why? From the environmental crisis to forced labor in supply chains, current social and environmental issues are becoming increasingly important for businesses to address openly. This course will introduce participants to the interdisciplinary area of Business and Human Rights. It offers a business ethics approach to current topics such as human rights due diligence laws and the debates surrounding them. Participants will assess how normative arguments regarding business and human rights are structured and then translated into action. Students from all disciplines are welcome to join this discussion-based course.
MAN 690 Innovation Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
The aim of the lectures on innovation management is to provide the students with central concepts from the area of innovation management and findings from theoretical and empirical research into innovation. Students should also learn to apply findings from theoretical and empirical research into innovation in order to analyze and to solve innovation management-related problems. In particular, they should develop the core competences needed to manage innovation from its early stages to the introduction of products or services in the market and the strategic positioning of the firm within its industry.
Recommended requirement:
Examination achievement:
Written exam (60 min., 100%)
Instructor(s):
Karin Hoisl, Leo Schmallenbach
Date(s):
Monday  (weekly) 14.02.2022 – 03.06.202212:00 – 13:30ZOOM-Lehre-042; Virtuelles Gebäude
Description:
The lecture “Innovation Management“ provides an overview of theoretical foundations and fundamental conceptions in the field of innovation management. The lecture further analyses innovative activity at the industry as well as at the firm level. In particular, determinants that affect the development and the spread of innovations will be scrutinized. At the industry level, special emphasis will be put on the prediction of market development and future trends. At the firm level, the development of innovation strategies and alternative implementations of innovation processes will be covered. Core topics are, for instance, a business venture's incentive systems, organizational structures that are supposed to foster innovative activity, collaboration in innovation processes, commercialization strategies, and the design of internal interfaces between different departments.
MAN 691 Selected Topics in Organizational Behavior (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Learning target:
This course helps students develop a conceptual understanding of organizational behavior to analyze, understand, and manage human behavior in organizations to improve organizational efficiency and effectiveness.
Recommended requirement:
Examination achievement:
Written exam (60 Min.)
Instructor(s):
Karin Hoisl
Date(s):
Wednesday  (weekly) 16.02.2022 – 01.06.202212:00 – 13:30004 Hörsaal; L 9, 1–2
Description:
Organizational behavior is defined as the systematic study and application of knowledge about how individuals and groups act within the organizations where they work. The lecture presents essential theories and concepts explaining how individual and group behavior shape the internal dynamics of organizations. The course deals with factors that facilitate or hinder effective behavior. Topics include communication, motivation, individual skills, abilities, and emotions, group dynamics, leadership, power, organizational culture and organizational design.
MAN 770 Research Seminar (Seminar)
EN
Lecture type:
Seminar
ECTS:
6
Course suitable for:
Language of instruction:
English
Learning target:
The students will to apply statistical software (STATA) and will be familiarized to work with the empirical research databases such as Worldscope, Datastream, CRSP, WRDS, Amadeus or Compustat. Moreover, the course teaches the students to understand and apply methods in line with the current state of research and provides access to current research topics in the area of empirical family business and entrepreneurship research.
Recommended requirement:
Examination achievement:
Participation, oral presentation, written (empirical) assignment
Instructor(s):
Jan-Philipp Ahrens, Baris Istipliler
Date(s):
Friday  (single date) 18.02.202209:00 – 18:00
Friday  (single date) 25.02.202209:00 – 18:00
Friday  (single date) 04.03.202209:00 – 18:00
Friday  (single date) 11.03.202209:00 – 18:00
Friday  (single date) 18.03.202209:00 – 18:00
Description:
The aim of this seminar is to prepare students for writing an empirical master-thesis in family business & entrepreneurship research. The content of this seminar allows students to get an overview regarding current research questions in the area of empirical family business research and entrepreneurship and to work in-depth on one the topics of this research realm. The content focus within the area of empirical family business research and entrepreneurship research may take varying forms depending on the semester – see the syllabus for the focus of the current semester. Regarding methods the students will be familiarized with the fundamental econometric methods which area applied in the area of empirical family business & entrepreneurship research.

Area Marketing

CC 503 Empirical Methods: Business Analytics I (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
On-campus and online, live & recorded
Learning target:
  • Participants understand the epistemological possibilities and limitations of empirical research in the domain of business administration.
  • Participants are capable of describing a dataset using appropriate summary statistics and test simple hypotheses about the structure of the data.
  • Participants know the general approach to conducting qualitative studies, experimental studies, survey-based studies, and studies based on secondary data.
  • Participants understand fundamental methods for analyzing causal relationships (particularly ANOVA and analysis of regression). They can correctly interpret results from these methods.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Arnd Vomberg, Robin Ruhnau
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202212:00 – 13:30M 003 PWC Hörsaal; Schloss Mittelbau
Description:
Theoretical foundations of empirical research. Statistical foundations of empirical research (key summary statistics, important theoretical probability distributions, hypothesis testing methodology, and key test statistics). Introduction to qualitative empirical research. Introduction to experimental empirical research. Introduction to survey-based empirical research. Introduction to empirical research based on secondary data.
MKT 520 Market Research (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Participants gain a sound knowledge of how market research projects are conducted and are able to critically evaluate market research projects. Especially, students will have an understanding of the data analysis methods used in market research and how these are applied by means of statistical software. The students are familiar with the strengths and weaknesses of the presented methods and know their fields of application within market research projects.
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Florian Kraus, Yasid Soufi
Date(s):
Monday  (weekly) 14.02.2022 – 03.06.202213:45 – 15:15SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
This module gives an overview of the market research process and deals with methods for data analysis and interpretation. The emphasis is on multivariate methods of data analysis. In presenting those analytical methods, a special focus is on discussing strengths and weaknesses of different methods and on possible fields of application in market research projects. Moreover, the application of different methods by means of common statistical software packages will be demonstrated.
MKT 531 Marketing Theory (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Attendance:
Learning target:
Students develop an understanding of important theories in marketing and its relevance within business administration. More precisely, they will be able to critically discuss and apply models and theories of consumer behavior, such as prospect theory and mental accounting. They will further know about the foundations of social psychology, including feeling-as-information theory, attachment theory, attribution theory of motivation, and cognitive dissonance theory. Based on these foundations, they will be able to reflect on consumer perception as well as on concepts of consumer learning, memory, motivation, and attitudes, which altogether imply on consumer decision processes. In addition to their knowledge on marketing theory, they will be able to assess various frameworks and tools in this regard, e.g., marketing mix strategies and market analysis as well as segmentation.
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Leonie Antonia Gehrmann, Florian Stahl
Date(s):
Thursday  (weekly) 17.02.2022 – 02.06.202208:30 – 10:00M 003 PWC Hörsaal; Schloss Mittelbau
Description:
Marketing begins and ends with the consumer – from understanding consumer preferences and needs to providing consumer satisfaction. Thus, a clear understanding of consumers is critical in successfully managing the marketing function in any organization. This module examines the nature of consumer behavior and consumer decision process. The effects of psychological influences (such as learning, motives, perception, and beliefs and attitudes) on consumer behavior and decision making are discussed. Understanding consumers' behavior and the irrationality of the human decision-making process is key to developing winning marketing strategies for advertising, branding, pricing or promotions.
MKT 545 Customers, Markets and Firm Strategy (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Attendance:
Learning target:
By the end of the module students are able to execute industry analyses and develop competitive strategies. In particular, students will have a deep understanding of identifying customers’ preferences, needs and willingness-to-pay. Taking this understanding of consumer into account, students are able to analyze the principles and foundations of business strategies from the interrelationship of product demand, market environments and firms’ characteristics. Moreover, students are capable of executing industry analyses, uncovering durable economic principles that are applicable to different strategic situations. That means, course participants gain a profound understanding of how firms compete and organize themselves and how firms have to make good strategic marketing decisions.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Ülfet Isci, Florian Stahl
Date(s):
Wednesday  (weekly) 16.02.2022 – 01.06.202212:00 – 13:30SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Description:
This module provides new and articulate strategy concepts, analytical frameworks, and hands-on tools for students to execute industry analyses and develop competitive strategies.  Building on consumer behavior, customer analytics, industry analyses and strategy foundations, it helps analyze the competitive behavior of firms (including pricing, market positioning, product development, expansion, entry and deterrence) under various economic conditions of industry structure.
MKT 570 Marketing of Innovations (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
4
Attendance:
Live & on-campus
Registration procedure:
This course has limited places. It is mandatory that you register via the student portal (Portal2) after your enrollment. You can register anytime during the official course registration period from February 15 – 25, 2021. The time of your registration is not relevant as seats are not assigned on a first come, first served basis.
Learning target:
At the end of this course, students will be able to develop and critically evaluate the marketing strategy for a product or service innovation. This course will enable students to apply frameworks, concepts, and methods for crafting marketing strategies around innovations. Students will apply their knowledge in an innovation challenge case.
Recommended requirement:
Examination achievement:
Innovation Challenge Pitch: 30%
Innovation Challenge Final Presentation: 70%
Instructor(s):
Elisa Konya-Baumbach, von Sergej Janda-Èble
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202213:45 – 15:15O 142 Engelhorn Hörsaal; Schloss Ostflügel
Description:
For students seeking knowledge in innovation and the management of new products and services, this course explores the complex challenges organizations face in bringing innovative ideas to market. How do you know which idea is the right one? What marketing strategy and which marketing program should be employed? What are the most effective consumer insights and research methods? The course will combine theory, case studies, in-class team exercises, guest lectures, and practical tools and techniques – all of which students will use in their team innovation challenge project which is the primary course deliverable.
MKT 614 Marketing Communication (Lecture)
EN
Lecture type:
Lecture
ECTS:
4
Course suitable for:
Language of instruction:
English
Attendance:
Learning target:
Students are able to develop a marketing communications program, which requires an understanding of the overall marketing process, customer behavior, communications theory, and how to set goals, objectives and budgets.
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Andreas Christian Bayerl, Florian Stahl
Date(s):
Friday  (single date) 01.04.202210:15 – 11:45
Friday  (single date) 29.04.202208:30 – 17:00M 003 PWC Hörsaal; Schloss Mittelbau
Friday  (single date) 06.05.202208:30 – 17:00M 003 PWC Hörsaal; Schloss Mittelbau
Friday  (single date) 13.05.202208:30 – 17:00M 003 PWC Hörsaal; Schloss Mittelbau
Description:
This module is designed to introduce students into the field of marketing communications and communication management. The emphasis will be on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization. Attention will be given to the various marketing communication tools used in contemporary marketing including advertising, direct marketing, the Internet and social media. Moreover, the process by which integrated marketing communications programs are planned, developed and executed as well as the various factors and considerations that influence this process are examined.
MKT 615 Sales Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Upon successful completion of this course, students can understand the foundations and objectives of sales management and can apply the key sales instruments necessary for the achievement of sales objectives. They are aware of the importance of efficient management of external sales partners and internal sales force. At the end of this module, students are able to apply the acquired knowledge about sales strategy, concepts, and key sales instruments in practice.
Recommended requirement:
Examination achievement:
Written exam (60 min.): 60%,
Group work (Cases): 40%
Instructor(s):
Christian Homburg
Date(s):
Monday  (weekly) 14.02.2022 – 03.06.202208:30 – 10:00O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Thursday  (weekly) 17.02.2022 – 02.06.202210:15 – 11:45O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Description:
The module deals with the primary sales tasks of customers’ acquisition and retention as well as sales objectives and necessary sales instruments from an instrumental and strategic perspective. Accordingly, the lecture is covering five central areas of sales management. First, the foundations and objectives of sales management are discussed, as well as the concept of sales strategy and its core elements are introduced. Second, the key sales instruments which are essential for achieving sales objectives are discussed. Third, the fundamentals of sales channel design are presented, followed by the discussion of the management of external sales partners. The final chapter covers the fundamentals of managing the internal sales force.
MKT 661 Consumer Behavior (Lecture)
EN
Lecture type:
Lecture
ECTS:
2.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
1
Attendance:
Live & on-campus
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Students understand the key aspects of consumer behavior with specific application to marketing communication and retailing. They will be able to apply and adapt their knowledge to develop strategies and tactics for both areas.
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Instructor(s):
Kim Riede
Date(s):
Monday  (single date) 09.05.202213:45 – 17:00001 Hörsaal; L 9, 1–2
Tuesday  (single date) 10.05.202213:45 – 17:00001 Hörsaal; L 9, 1–2
Wednesday  (single date) 11.05.202213:45 – 17:00001 Hörsaal; L 9, 1–2
Description:
The course examines the key aspects of consumer behavior. It defines consumer behavior as the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units. Based on this definition important implications for retailing are explored.
Starting from the Elaboration Likelihood Model, we distinguish between the central and peripheral route of information processing and discuss topics such as decision making and store choice (both high and low involvement).
MKT 663 Branding and Brand Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Attendance:
Learning target:
Students are able to understand and discuss the importance of branding, brand equity and brand strategies within marketing.
Recommended requirement:
Examination achievement:
Written exam (60 min.)
Instructor(s):
Maximilian Karl Eduard Beichert, Florian Stahl
Date(s):
Thursday  (weekly) 17.02.2022 – 02.06.202213:45 – 15:15M 003 PWC Hörsaal; Schloss Mittelbau
Description:
Although brand names represent one of the most valuable (intangible) assets for a firm, creating and nurturing a strong brand poses considerable challenges. Branding is therefore a critical management task that has both strategic and tactical elements. The concept of brand equity can provide managers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. Brand management involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity.
The aim of this module is to introduce students to proven techniques and frameworks for assessing and formulating branding strategies and tactics that improve the long-term profitability of brand names. This course revolves around understanding how to develop effective branding strategies, while keeping in mind economic and psychological factors of branding.

Area Operations Management

CC 501 Decision Analysis (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
After completing the course students will know about rational decision processes, and how to structure and visualize decision problems. They will be able to use decision analysis techniques at an easy level to deal with multiple objectives, risk, intertemporal outcomes and incomplete information. Moreover, they will know about typical behavioral findings that conflict with the prescriptive methods.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Danja Sonntag
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202208:30 – 10:00
Description:
In this course we discuss methods and concepts that were developed to support and improve rational decision making in various areas of application. We will cover decisions under certainty and risk (EUT), decisions with single and multiple objectives, and decisions given incomplete information about probabilities or preferences. The course also covers descriptive decision theories such as Prospect Theory. An introduction into probability calculus including Bayes Theorem will be given. We will also discuss various visualization techniques such as influence diagrams and decision trees.
OPM 503 Transportation I – Land Transport and Shipping (Lecture)
EN
Lecture type:
Lecture
ECTS:
4.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Students will understand the dynamics and interdependencies of the markets for land transport, maritime shipping, and inland navigation. The students will also understand the role of transport for the globalization of the world’s economy and for the supply chain management.
Recommended requirement:
Examination achievement:
Written exam (45 min.)
Instructor(s):
Borislav Bjelicic
Date(s):
Thursday  (weekly) 17.02.2022 – 02.06.202208:00 – 10:00O 142 Engelhorn Hörsaal; Schloss Ostflügel
Description:
This lecture gives an overview about market developments in road and rail transport, inland and maritime shipping. Part of this is the overview of present and future transportation technologies. General business developments in the shipping, trucking, and railway industries are discussed as well as individual strategies of companies active in these transportation sectors. Another focus is laid on the developments of transportation policy, which is still an important framework for the business activities of transportation companies. As traffic infrastructure is a key factor for the performance of transportation services, the possibilities for an optimization of the use of the existing traffic infrastructure are discussed. Attention is not only given to the developments in Germany, but also to the developments in Europe and other world regions.
OPM 581 Service Operations Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Students will
  1. get familiarized with the challenging decisions and problems in service (operations) management, and
  2. learn concepts, analytical tools and managerial insights to deal with these issues in order to gain competitive advantage through service operations.
The course should be useful for anyone with an intention of going into professional services such as consulting; into industry (service or manufacturing), where the importance of man-aging service processes is increasing every day; or with a desire to set up their own service business.
Recommended requirement:
Examination achievement:
Written exam (90 min.)
Instructor(s):
Cornelia Schön-Peterson
Date(s):
Friday  (weekly) 18.02.2022 – 03.06.202212:00 – 13:30O 142 Engelhorn Hörsaal; Schloss Ostflügel
Description:
Services are the largest and fastest growing segment of our economy. However, services pose particular challenges to managers due to their intangible and experiential nature, timesensitivity/ perishability and high levels of customer involvement. Accordingly,
managing services requires tight integration between operations, marketing, strategy, technology, and organizational issues from an integrated viewpoint with a focus on the customer. Therefore, it is important to understand both how services differ from manufacturing operations and to understand the potential and limitations of how traditional operations management
techniques can be applied to services. This course provides managerial concepts and selected analytical tools for effectively
and efficiently managing service operations in face of these challenges. In particular, we will look at critical management decisions
related to service strategy development, service operations design, process analysis, capacity management, service pricing and revenue management, service quality management, customer relationship management, etc. For understanding and developing the managerial concepts underlying productive service systems, we will rely on fundamental theory, state-of-the-art research insights, and actual case studies of firms that have achieved long-term profitability in practice. Applications cover a broad range of service industries, such as transport and communication, retailing, hospitality, professional services, e-services, as well as service functions of the manufacturing sector.
OPM 601 Supply Chain Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Students will understand the role of supply chain management and its impact on firm performance. Specifically, they will recognize the potential of coordinated decision making along the supply chain. They will also be aware of obstacles that complicate this coordination. The students will get to know mechanisms for aligning incentives of different supply chain members, e.g. by means of appropriate contracts. They will be able to quantify the effects of these mechanisms by means of corresponding mathematical models. In addition, students will be aware of relevant recent trends and of their impact on supply chain management.
Recommended requirement:
Examination achievement:
Written exam (90 min)
Instructor(s):
Moritz Fleischmann
Date(s):
Monday  (weekly) 14.02.2022 – 03.06.202210:15 – 11:45O 151 Hans Luik Hörssal; Schloss Ostflügel
Description:
Supply Chain Management is concerned with all activities aimed at satisfying customer demand. As such, it is paramount to the creation of business value. Carefully designed and well run supply chains are an important source of competitive advantage.
Particular complexities arise from the interplay between different supply chain members, including suppliers, manufacturers, and retailers, each having their own objectives. At the same time, supply chain members are dependent on each other to serve the final customer. Supply chain management addresses the interplay between individual objectives and seeks to align them to optimize overall supply chain performance.
This course discusses the impact of supply chain management on firm performance. It provides tools and concepts for an effective supply chain design and operation. Particular attention is given to supply chain coordination. The course presents quantitative models to investigate this issue. The course also discusses the impact of recent  trends on supply chain management, including digitalization and sustainability.
OPM 662 Business Analytics: Modeling and Optimization (Lecture w/ Exercise)
EN
Lecture type:
Lecture w/ Exercise
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
4
Attendance:
Live & on-campus
Registration procedure:
It is mandatory that you register via Portal2 after your arrival. You can register anytime between January 30 – February 13, 2019. The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis. Further information will be provided during orientation week.
Learning target:
Students learn how to formulate production planning and scheduling problems as mixed-integer linear models and how to implement them in standard software to derive optimal plans/schedules. The students also learn to deal with the complexity of real-world problems (e.g., via aggregation, relaxation, and decomposition techniques) and how to perform sensitivity analyses in order to get useful managerial insights.
Recommended requirement:
Instructor(s):
Raik Stolletz
Date(s):
Wednesday  (weekly) 16.02.2022 – 01.06.202210:15 – 13:30358 Pool-Raum; L 7, 3–5
Description:
Business Analytics helps to optimize decisions for the design and management of operations systems and production processes. This course introduces concepts and tools for prescriptive analytics for modeling and optimization based on techniques from Operations Research. Operational and tactical planning tasks are formulated as linear and mixed integer linear programming models. All lectures will be given in a computer lab, where the optimization models are implemented and solved using standard tools of prescriptive analytics. Different heuristic techniques to cope with the complexity of real world scheduling problems are introduced and implemented. Data-driven approaches to cope with stochastic variability are introduced and analyzed. During the course the students will work on several case studies and assignments (individual and in groups).
OPM 682 Revenue Management (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Registration procedure:
Please register for this course on Portal 2 after your enrollment, you will be directly admitted.
Learning target:
Students will gain insights into practical applications of Revenue Management. The students get familiar with the underlying models and methods. The students furthermore enhance their analytical skills.
Recommended requirement:
Examination achievement:
Written exam (100%)
Optional home assignment (earn up to 5% of the max. achievable points for the exam as extra points in advance)
Instructor(s):
Cornelia Schön-Peterson
Date(s):
Friday  (weekly) 18.02.2022 – 03.06.202210:15 – 11:45O 142 Engelhorn Hörsaal; Schloss Ostflügel
Description:
In today's e-business environment, there is an increasing number of unlocked opportunities to increase profits through Revenue Management (RM). RM is a short-term planning instrument in order to effectively match supply and demand and thereby maximize profitability – by selling the right product to the right customer at the right time through the right channel for the right price. RM takes into account that on the supply side, resources to produce these products are usually constrained and often perishable, and therefore, the effectiveness of the abovementioned market-related decisions is highly interrelated with resource allocation decisions.
Today, RM is a large revenue generator for several major industries relying on sophisticated RM systems; Robert Crandall, former Chairman and CEO of American Airlines, has called RM “the single most important technical development in transportation management since we entered deregulation.” While airlines have the longest history of development in RM, applications have rapidly diffused beyond airlines to industries such as retailing, hospitality, railways, car rental, telecommunications and financial services, internet service provision, electric utilities, broadcasting and even manufacturing.
For outside observers, RM may seem often like an art. But finally, the most important pillar of RM is analytics – including systematic data analysis, forecasting, and powerful optimization that allows taking all market- and supply-related profit drivers simultaneously into account. This course provides the key ideas, the underlying basic models and state-of-the-art methods of RM.
OPM 692 Strategic Sourcing (Lecture)
EN
Lecture type:
Lecture
ECTS:
6.0 (Modul/e)
Course suitable for:
Language of instruction:
English
Hours per week:
2
Attendance:
Live & on-campus
Learning target:
This course is of interest to students seeking more in-depth knowledge of the processes and tools in modern procurement. For each topic covered, concepts, frameworks, and analytic tools are presented. Participants will learn:
  • how to organize healthy competition to find the right suppliers for a specified demand,
  • how to pull commercial, technical, and processual levers of optimization,
  • how select the most effective award business mechanism and contract based, and
  • how to deal with performance exceptions and supplier conflicts.
Recommended requirement:
Examination achievement:
Written exam (90 min., 100%)
Instructor(s):
Christoph Bode, Ruth Schültken
Date(s):
Tuesday  (weekly) 15.02.2022 – 31.05.202208:30 – 10:00O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Description:
Looking back over the past twenty years, competitive purchasing approaches created significant value for firms by driving substantial cost savings to the bottom line. However, the widespread usage of professional procurement techniques has eroded the advantages that they had for pioneers in the 1990s and in the early years of the current century. In addition, environmental, competitive, geopolitical, and technological changes have created an uncertain business environment in which a mere focus on purchasing cost will not be sufficient to support sustainable competitive advantage.
Against this backdrop, this module covers advanced approaches in procurement that aim at
creating “value beyond cost”. Based on an end-to-end analysis of the key procurement processes, the module addresses the following core topics: Demand and supply analysis (need identification and specification management, supply market analysis, RFx, cost modeling, optimization levers), sourcing decisions and awarding of business (analytical models for supplier selection, negotiations, and auctions), formal relationship governance (contracts and price models), operational purchasing (purchase-to-pay process), management of nonperformance and conflicts, and technological enablers.

Contact Business School

Annabel Müller, M.Sc.

Annabel Müller, M.Sc.

Manager International Affairs & Incoming Student Advisor
At the moment, I can’t be reached via phone. Please schedule an online appointment.
University of Mannheim
Dean's Office Business School
Schloss – Room EO 388 (3rd floor)
68161 Mannheim
Consultation hour(s):
Please note: Only online consultations are offered currently. Please make an appointment at https://www.bwl.uni-mannheim.de/en/online-consultation/annabel-mueller/