Betriebs­wirtschafts­lehre – Master

Which courses are suitable for me?

If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/undergraduate students. Exceptions can only be made if you are in your 4th year of an undergraduate program at the time you come to Mannheim. Your contact person is Ms. Annabel Müller (mueller bwl.uni-mannheim.de), departmental exchange coordinator at our Business School.

If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.

Suchfilter

Area Accounting and Taxation

ACC 520 IFRS Reporting and Capital Markets (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
8.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Students will know about economic consequences of financial reporting and about the role accounting information plays on capital markets, understand the special role of IFRS on international capital markets, be familiar with the main IFRS accounting rules and their impact on financial statements, and demonstrate orally and in writing their comprehension in the solution of case studies.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Case study presentation (25%) and written exam (90 minutes, 75%)
Lektor(en):
Jens Wüstemann
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 06.12.202213:45 – 15:15O 133 KPMG Hörsaal; Schloss Ostflügel
Beschreibung:
The lecture introduces the most relevant IFRS standards and discusses the informational impact on capital markets. After an introduction that will touch on the institutional background of the international harmonization process in financial reporting, we will focus on key accounting issues such as revenue recognition and financial instruments. We will illustrate the effects using current accounting practices of multinational entities, go into major research findings and apply the knowledge to case studies from accounting practice. We will conclude the lecture by an assessment of the importance of accounting for corporate governance and controlling (inside perspective) and for capital-market-oriented financial statement analysis (outside perspective).
ACC 530 Group Accounting (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
8.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Students know the regulations for group accounting. Based on this knowledge, students are able to prepare consolidated financial statements. They learn how consolidation methods impact the consolidated financial statements and are able to interpret group reports. Furthermore, students learn how the regulatory framework of group accounting can be applied to successfully steer international groups based on the acquisition case study.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 minutes) or oral exam
Lektor(en):
Dirk Simons
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 05.12.202215:30 – 17:00O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Montag  (wöchentlich) 05.09.2022 – 12.09.202217:15 – 18:45O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Montag  (Einzeltermin) 19.09.202217:15 – 18:45O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Beschreibung:
The lecture covers the preparation and interpretation of consolidated financial statements based on IFRS. All consolidation and elimination entries necessary to combine the separate statements of financial position and to eliminate the intercompany transactions are introduced. In addition, theoretical models explaining the fundamental approaches to group accounting are presented and discussed. The case study running alongside the lecture addresses specific topics, which are of particular importance in group accounting practice. Based on a real acquisition case, students are shown how legal and regulatory requirements can be met in the context of group accounting in order to strategically steer a group. The case study is thus complementing the lecture with first-hand evidence of how specific, practice-relevant issues of group accounting manifest.
ACC 530 Group Accounting Merck Case Study (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
8.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
Students know the regulations for group accounting. Based on this knowledge, students are able to prepare consolidated financial statements. They learn how consolidation methods impact the consolidated financial statements and are able to interpret group reports. Furthermore, students learn how the regulatory framework of group accounting can be applied to successfully steer international groups based on the acquisition case study.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 minutes) or oral exam
Lektor(en):
Yasmin Hoffmann, Dirk Simons
Termin(e):
Mittwoch  (wöchentlich) 07.09.2022 – 07.12.202215:30 – 17:00O 148 MVV Hörsaal; Schloss Ostflügel
Beschreibung:
The lecture covers the preparation and interpretation of consolidated financial statements based on IFRS. All consolidation and elimination entries necessary to combine the separate statements of financial position and to eliminate the intercompany transactions are introduced. In addition, theoretical models explaining the fundamental approaches to group accounting are presented and discussed. The case study running alongside the lecture addresses specific topics, which are of particular importance in group accounting practice. Based on a real acquisition case, students are shown how legal and regulatory requirements can be met in the context of group accounting in order to strategically steer a group. The case study is thus complementing the lecture with first-hand evidence of how specific, practice-relevant issues of group accounting manifest.
ACC 628 Selected Issues in IFRS Accounting (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
deutsch
SWS:
2
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
Die Studierenden erhalten einen Überblick über die Bilanzierung nach IFRS. Dabei werden sowohl ein systematisches Verständnis der IFRS-Rechnungs­legung als auch detaillierte Kenntnisse zu einzelnen Standards entwickelt.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Klausur (45 Minuten)
Lektor(en):
Frederik Kohl, Peter Wollmert, Silke Frankl
Termin(e):
Freitag  (Einzeltermin) 23.09.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Freitag  (Einzeltermin) 14.10.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Donnerstag  (Einzeltermin) 20.10.202215:30 – 18:45O 133 KPMG Hörsaal; Schloss Ostflügel
Donnerstag  (Einzeltermin) 17.11.202215:30 – 18:45O 133 KPMG Hörsaal; Schloss Ostflügel
Freitag  (Einzeltermin) 18.11.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Donnerstag  (Einzeltermin) 24.11.202215:30 – 18:45O 133 KPMG Hörsaal; Schloss Ostflügel
Freitag  (Einzeltermin) 25.11.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Donnerstag  (Einzeltermin) 01.12.202215:30 – 18:45O 133 KPMG Hörsaal; Schloss Ostflügel
Beschreibung:
Aktuelle Themen aus dem Kontext der internationalen Rechnungs­legung werden diskutiert und im Rahmen von Fall­studien veranschaulicht. Die Veranstaltung richtet sich an Studierende mit Grund­kenntnissen in der Rechnungs­legung, die ihr Wissen in ausgewählten praxisrelevanten Fragen der internationalen Rechnungs­legung vertiefen möchten.
ACC 662 Private Equity: Due Diligence and Value Creation (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Participants will be able to distinguish Private Equity from other asset classes. In particular, participants understand how to assess and create value from potential investments. Overall, this course will provide participants with practical insights into Private Equity and will equip them with advanced knowledge for a potential career in the industry.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Case study presentation (50%) and written exam (45 minutes, 50%)
Lektor(en):
Clemens Lauer
Termin(e):
Donnerstag  (Einzeltermin) 08.09.202208:30 – 12:00O 133 KPMG Hörsaal; Schloss Ostflügel
Donnerstag  (2-wöchentlich) 06.10.2022 – 03.11.202208:30 – 12:00O 133 KPMG Hörsaal; Schloss Ostflügel
Donnerstag  (Einzeltermin) 17.11.202214:30 – 18:30001 Hörsaal; L 9, 1–2
Donnerstag  (Einzeltermin) 15.09.202208:30 – 12:00O 133 KPMG Hörsaal; Schloss Ostflügel
Beschreibung:
The course aims at exploring Private Equity (PE) as an alternative asset class on the rise and will equip the participants with a sound understanding of its characteristics and mechanics.

After outlining Private Equity’s role from an asset management perspective, the course will focus on PE fundamentals (strategy, economics, stakeholders) as well as on detailing the Leverage Buy-out value chain including the sourcing strategy, due diligence, portfolio value creation and exit. There will be a specific emphasis on teaching the LBO mechanics, core due diligence techniques and value creation strategies.

The course will be complemented by several practical exercises, in class discussions, as well as guest lectures from professionals in the Private Equity Industry.
ACC 670 Audit Theory (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Students are familiar with the purpose and the scope of an independent audit. They see auditing as a potential resolution but also a potential source of agency conflicts. Furthermore, students know how the auditor strategically interacts in game theoretic settings. They are aware of the influence of regulatory changes on auditing and the audit firm’s responses to these changes.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 minutes) or oral exam
Lektor(en):
Dirk Simons
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 06.12.202217:15 – 18:45O 129 Göhringer Hörsaal; Schloss Ostflügel
Beschreibung:
The course analyzes the market structure of the audit market as well as the auditor-client relations­hip. The separation of ownership and control and widespread shareholdings generate the demand for independent auditing. Audit theory investigates the role played by the auditor as a strategic player. The analysis is based on theoretical models utilizing game theory.
TAX 520 Besteuerung der Unternehmen (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Die Teilnehmehnden lernen die Besteuerung deutscher Unternehmen unterschiedlicher Rechts­formen kennen.
Die Teilnehmehmenden sollen die Steuerbelastung der Gewinne und Leistungs­vergütungen in Abhängigkeit von der Rechts­form ermitteln können.
Darüber hinaus sollen die Teilnehmenden in der Lage sein, Aussagen zur steueroptimalen Rechts­formwahl zu treffen.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
70 % Schriftliche Klausur (90 Min.),
30 % Fall­studien in Gruppen (drei bis vier Studierende)
Lektor(en):
Christoph Spengel, Jessica Müller
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 24.10.202208:30 – 11:45O 135 Saal der starken Marken Hörsaal; Schloss Ostflügel
Beschreibung:
  • Grundlagen der laufenden und aperiodischen Besteuerung deutscher Unternehmen in Abhängigkeit von der Rechts­form.
  • Berechnung der Steuerbelastung verschiedener Rechts­formen einschließlich Kombinationen klassischer Rechts­formen (z.B. GmbH & Co. KG, Betriebs­aufspaltung)
  • Herausarbeitung der Determinanten der Steuerbelastung von Unternehmen
TAX 530 Taxation of Businesses and Individuals (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
Students know the basic principles of different types of taxes and understand the structure of these taxes (the lecture focuses on the tax systems in the EU member states and the US). 
Students understand the relevance as well as the consequences of the transparency principle and the corporation principle and assess the tax burden on profits as well as on shareholder compensations dependent on the legal form of the business.
Most notably, students understand how taxes influence business decisions and evaluate tax planning opportunities created by business tax law.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
70 % Written exam (90 min.), 30 % individual assignment and group presentation
Lektor(en):
Christoph Spengel, Inga Schulz
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 18.10.202208:30 – 11:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Montag  (Einzeltermin) 26.09.202213:45 – 17:00001 Hörsaal; L 9, 1–2
Donnerstag  (Einzeltermin) 13.10.202213:45 – 17:00001 Hörsaal; L 9, 1–2
Beschreibung:
  • Basic principles of taxation
  • Personal income tax
  • Corporate income tax
  • Local profit taxes and non-profit taxes (e.g. trade tax, property tax)
  • Comparative taxation of transparent entities (sole proprietors and partnerships) and corporations and their shareholders
  • Gift and inheritance taxes
  • Capital transfer tax
  • Value added tax
TAX 611 Fall­studien zur internationalen Unternehmens­besteuerung (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
Die Teilnehmer erkennen die Bedeutung internationaler Steuerplanung für ein multinationales Unternehmen (Nutzung von Steuer­chancen, Minimierung von Steuerrisiko, Verbesserung der Gesamtsteuerposition).
Die Teilnehmer üben anhand von Fall­studien die Anwendung in- und ausländischer Besteuerungs­regeln und können Interdependenzen der Steuerwirkungen sowie deren Verhältnis zu nicht steuerlichen Einflussfaktoren beurteilen
Die Teilnehmer lernen einen pro-aktiven Umgang mit dem grenzüberschreitenden Steuerrecht.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Klausur (45 Min.)
Lektor(en):
Alina Pfrang
Termin(e):
Mittwoch  (wöchentlich) 07.09.2022 – 02.11.202208:30 – 11:45SO 133 Seminarraum; Schloss Schneckenhof Ost
Mittwoch  (Einzeltermin) 09.11.202208:30 – 11:45SO 133 Seminarraum; Schloss Schneckenhof Ost
Beschreibung:
  • Grundprinzipien des internationalen Steuerrechts,
  • Besteuerung von Inlands­tätigkeiten von Ausländern (Inbound-Investitionen)
  • Besteuerung von deutschen Auslands­investitionen (Outbound-Investitionen)
  • Spezialfragen in multinationalen Unternehmen
  • Neue Tendenzen im internationalen Steuerrecht – Hinweise zur Unternehmens­steuerreform und aktuellen Gestaltungen.
TAX 620 Applied Empirical Research: Methods and Practical Implementation (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
8.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
4
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
  • Hands-on practice of empirical analysis using statistical software and data.
  • Overview of most important methods and approaches for applied empirical research.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Term paper based on own research project and/or presentation in class
Lektor(en):
Philipp Dörrenberg, Johannes Voget
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 05.12.202213:45 – 15:15O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Dienstag  (wöchentlich) 06.09.2022 – 06.12.202215:30 – 17:00O 133 KPMG Hörsaal; Schloss Ostflügel
Beschreibung:
Students gain practical experience in performing empirical work and are provided an overview of the most important methods and approaches for applied empirical research.
One part of the course focuses on hands-on empirical applications and students learn how to conduct their own empirical analysis. For this purpose, students are introduced to the usage of a statistical software package (“R”) and to the access and analysis of large data sets (in particular firm databases sets such as Amadeus or Compustat). Examples will will always be from research in the field of taxation. This part of the course is very practically oriented.
The other part of the course teaches the most important empirical methods and approaches to estimate causal effects. These include, but are not restricted to, randomized experiments, linear regression, fixed effects estimators, difference(s)-in-difference(s), instrumental variables and regression discontinuity design. The focus is on understanding the advantages and disadvantages of the available econometric methods and less on a highly technical presentation. Illustrative examples will always be from the field of taxation. This part of the course complements the empirical-application part of the course: the methods taught in this part are practically implemented in the other (applied-empirics) part of the course
Overall, the course equips students with skills on data handling, software, coding, and methodological aspects in the context of empirical work. These skills are very valuable for data-focused (big data) work both in industry and academia. The course is generally also suited for students without significant background or interest in taxation; examples will be from taxation, but the taught methods and empirical applications generalize beyond tax topics.
To receive a grade, students are required to conduct an independent empirical project using statistical software and real-world data (either an own research idea or a replication of an existing research paper). In addition, students write a short term-paper which presents the results from their empirical analysis and they are asked to present the results from their empirical project in class.
TAX 660 Tax Planning: The Role of Taxes for Business Decisions (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
4
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
By the end of the course, students understand how taxes affect business decisions.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 min.)
Lektor(en):
Philipp Dörrenberg
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 05.12.202212:00 – 13:30O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Mittwoch  (wöchentlich) 07.09.2022 – 07.12.202210:15 – 11:45O 148 MVV Hörsaal; Schloss Ostflügel
Beschreibung:
Most finance and strategy courses do not consider the role of taxes in making business decisions. The goal of the course is to understand how taxes affect business decisions. In particular, the course teaches the tools for identifying, understanding, and evaluating tax planning opportunities. It is designed to be valuable even as (tax) laws and governments change, and the taught framework is portable in that it can be applied to the set of tax laws in any country.
Taxes are everywhere and have a direct impact on cash-flow. Having a basic understanding of how taxation affects business decisions is therefore very important and contributes to a solid financial literacy.
The role of taxes is applied to different decision contexts, such as investment, organizational form, mergers and acquisitions and multinational aspects. The impact of taxes on these decisions will always be considered in the context of the following themes: ‘All Parties’ (the tax implications for all of the involved parties have to be considered), ‘All Taxes’ (explicit and implicit taxes have to be considered), and ‘All Costs’ (all costs, tax and non-tax costs, have to be considered). All aspects of the course will discuss empirical applications.
Large parts of the course will be based on the following textbook that is used in the leading business schools around the world: Scholes, Wolfson, Erickson, Hanlon, Maydew and Shevlin: Taxes and Business Strategy: A Planning Approach.
The class features a guest lecture by a partner of a big-4 accounting firm.

Area Banking, Finance and Insurance

FIN 500 Investments (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
3
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
The course provides students with an understanding of the theoretical and conceptual foundations of modern quantitative portfolio management. Students learn to understand investment strategies, and to interpret and evaluate them against the background of capital market theory and the efficient markets paradigm.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
written exam (closed book, 60 minutes)
Lektor(en):
Erik Theissen
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 06.12.202212:00 – 15:15M 003 PWC Hörsaal; Schloss Mittelbau
Beschreibung:
This course introduces into the theoretical foundations of modern portfolio management and their applications. It covers expected utility theory, measures of risk and return, the theory of portfolio selection, asset pricing models and their empirical test, the efficient markets hypothesis, and issues in stock portfolio management.
FIN 540 Corporate Finance I – Vorlesung (Kapitalstruktur, Kapitalkosten und Bewertung) (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
5.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
3
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
After completing this course, students will know and understand state-of-the-art tools such as DCF, Residual Income, EVA, and Multiples. In particular, participants will know how to determine the cost of capital for corporations and projects using real world data. Further, participants will learn how to identify value drivers by applying financial ratio analysis. Students will also be familiar with event studies in order to analyse how capital markets react to important corporate events like merger announcements or earnings announcements.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 min.)
Lektor(en):
Marc Gabarro
Termin(e):
Donnerstag  (wöchentlich) 08.09.2022 – 24.11.202215:30 – 17:00SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
Corporate Finance studies how corporations finance their operations. The emphasis of this part of the curriculum is on shareholder value and company valuation. We will also study the cost of capital, introduce theories of capital structure, and initial public offerings. The objective of this course is to introduce the fundamental theoretical concepts of company valuation.
FIN 580 Derivatives I: Strategien und Bewertung (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
After the completion of this course, students will have gained a thorough understanding of the spectrum of derivative financial instruments and their functioning. Furthermore, they will have learned how to implement investment strategies using derivatives. Students acquire a working knowledge of different valuation techniques, which is a necessary condition for trading these instruments and which also allows them to price new innovative products themselves.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written Exam (60 min)
Lektor(en):
Stefan Rünzi, Santanu Kundu
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 05.12.202213:45 – 15:15M 003 PWC Hörsaal; Schloss Mittelbau
Beschreibung:
This course deals with different derivatives. The functioning of various derivative instruments like forwards, futures, swaps, and options will be explained. Furthermore, derivatives strategies like will be analyzed. A particular focus of the course is the valuation of different basic and exotic instruments. The theoretical basis will be presented in lectures, while exercise classes will provide the opportunity to apply the concepts in practice.
FIN 590 Financial Institutions I (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
After completing this course, students will have a thorough understanding of the economic reasons for the existence of financial institutions. Students will understand the eco-system of financial institutions and their role in the global financial markets. Students will gain knowledge about what risks managers in financial institutions face and how they manage those risks. Students will also learn about current approaches and proposals for regulating financial institutions.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (closed book, 60 Min.)
Lektor(en):
Oliver Spalt
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 05.12.202208:30 – 10:00O 151 Hans Luik Hörssal; Schloss Ostflügel
Beschreibung:
This course provides an in-depth look at financial institutions and the role they play for financial markets today. The course will address questions such as: Which financial institutions exist? Why do they exist? What risks do they face? How do they manage those risks? How does the behavior of financial institutions impact financial markets and asset prices? How does their behavior impact the economy at large? How should we regulate financial institutions? The course Financial Institutions I will put emphasis on the analysis of banks.
FIN 602 Trading and Exchanges (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
3
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
This course familiarizes students with the institutional setting of today’s securities markets. They will know how an exchange operates and what the distinguishing features and theoretical foundations of auction and dealer markets are. They will be able to understand and apply measures of market quality and liquidity. They will further understand how asset characteristics, risk aversion and asymmetric information affect the process of price formation and market liquidity.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
written exam (closed book, 60 minutes)
Lektor(en):
Erik Theissen
Termin(e):
Freitag  (wöchentlich) 09.09.2022 – 21.10.202212:00 – 17:00O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Beschreibung:
Traditional asset pricing theory and investment analysis treat the process of price formation as a black box. The actual structure of financial markets does not play a role, and frictions and transaction costs are disregarded. These issues, and market liquidity in particular, are of enormous practical importance. This is evidenced by the great attention regulators pay to issues of financial market structure (e.g. the MiFID directive of the EU), as well as by the attention market participants pay to trading costs. In recent years, many new markets have been created in an attempt to reduce transaction costs (e.g. the ATS in the US or Chi-X and Turquoise in Europe). The branch of financial economics that deals with these issues is called market microstructure. This course provides an introduction into the theoretical and empirical foundations of market microstructure.
FIN 606 FinTech (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
After the completion of this course, students will have gained a thorough understanding of the FinTech industry. They will be able to describe its underlying technologies, analyze the industry’s recent developments, recognize associated risks, and explain its impact on the more traditional financial services industry.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (closed book, 60 Min.)
Lektor(en):
Stefan Scharnowski
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 06.12.202208:30 – 10:00O 142 Engelhorn Hörsaal; Schloss Ostflügel
Beschreibung:
This course covers recent technological innovations and the emergence of new players in the financial services industry that both fall under the umbrella term of FinTech. A special focus will be on blockchains and other relevant technologies and their application to decentralized finance, cryptocurrencies, and smart contracts. Other introduced innovations include alternative payment systems, crowd finance, InsurTech, and robo advising, while also presenting associated risks and regulatory approaches.
FIN 630 Corporate Governance (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Students should develop an understanding of important issues in corporate governance and of its relevance in a social, political, and economic context.
They will be able to apply theoretical models on principal-agent conflicts to different corporate governance problems. They will learn the differences in corporate control across the world and be able to explain why these differences exist. Furthermore, students will know how to compare the main classifications of corporate governance systems and, most importantly, assess the effectiveness of different corporate governance mechanisms. In addition to their knowledge on corporate governance theory, they will be able to critically discuss the empirical evidence on the importance and effectiveness of various corporate governance mechanisms.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 min.)
Lektor(en):
Alexandra Niessen-Ruenzi, Larissa Katharina Ginzinger
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 06.12.202210:15 – 11:45O 142 Engelhorn Hörsaal; Schloss Ostflügel
Beschreibung:
In this course, conflicts of interest between the firm and its stakeholders will be analyzed and mechanisms to mitigate these conflicts will be discussed. In the first part of the course, theoretical models on information asymmetries and corporate governance problems are discussed. The second part of the course will focus on various internal and external governance mechanisms, including the market for corporate control, ownership structure, executive compensation, and the role of the board of directors. Special emphasis will be on the valuation effect of corporate governance and the question whether some corporate governance mechanisms are superior to others.

Area Information Systems

IS 515 Process Management & Analytics (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
Upon successful completion of this course, students will be able to:
  • Design and improve business processes using suitable methods
  • Analyze properties of process models and event logs
  • Apply and compare the most important methods of process discovery and conformance checking
  • Suggest data-based process optimizations
  • Explain how business processes can be supported by information technology
Empfohlene Voraussetzungen:
Prüfungs­leistung:
80% written exam (60 min.)
20% group assignment (mandatory)
Lektor(en):
Jana-Rebecca Rehse
Termin(e):
Donnerstag  (wöchentlich) 08.09.2022 – 08.12.202215:30 – 17:00O 151 Hans Luik Hörssal; Schloss Ostflügel
Beschreibung:
Business processes are the structural core of every modern enterprise. In this course, we will cover the fundamentals of business process management (BPM) by introducing students to relevant concepts and methods for modelling, analysing, implementing, and controlling processes. We will put particular focus on data-driven BPM methods (process analytics). The overall course goals are that students recognize the influence of data-driven business process management on corporate success and are able to use analytical methods to discover and evaluate optimization potential for business processes.
The lectures will be accompanied by exercise sessions, where the concepts and methods will be practically applied through text-based exercises, manual computations, standard process mining tools as well as light-weight programming. In addition, students will have to participate in a case study, where they will apply process mining methods in a practical business case.
IS 540 Management of Enterprise Systems (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:

The students will

  • understand basic concepts and types of Enterprise Systems,
  • understand key characteristics of software products (e.g. Enterprise Resource Planning, Business Intelligence or Collaboration) on which ES are built on,
  • understand the ES lifecycle including a development, implementation, and post-implementation phase,
  • get practical insights into the real-world ES.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Case Study and written exam (60 min.)
Lektor(en):
Hartmut Höhle, Florian Tobias Pethig
Termin(e):
Freitag  (wöchentlich) 09.09.2022 – 07.10.202213:45 – 18:45O 142 Engelhorn Hörsaal; Schloss Ostflügel
Samstag  (wöchentlich) 10.09.2022 – 08.10.202208:30 – 11:45O 142 Engelhorn Hörsaal; Schloss Ostflügel
Beschreibung:

Enterprise Systems (ES) represent a specific category of information systems. They build on pre-packaged industry best practices embedded in standardized product software and target large‐scale integration of data and business processes across all company's functional areas and beyond company borderlines. Enterprise Systems strongly interplay with work practices of individual employees as well as organizational structures shaping and being shaped by individuals' behavior. The ES lifecycle involves various entities both external and internal to the company. As such, they impact multiple levels of a company, ranging from the individual employee to groups to the entire organization and even its associated network.
As critical as the ability to manage these ES is to most businesses, as challenging it is as well. This module is designed to provide a comprehensive insight into theoretical foundations, concepts, tools, and current practice of ES. The lecture is complemented with exercises and a case study. Students get the opportunity to collect hands-on experiences with commercial software products and analyze and propose solutions for a specific ES challenge. Thus, allowing them to build up first-hand experience with this important aspect for managing businesses successfully.

IS 614 Corporate Knowledge Management (Vorlesung mit Übung)
EN
Vorlesungs­typ:
Vorlesung mit Übung
ECTS:
6.0
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
Course participants will be able to:
•    explain the role and importance of knowledge for organizations
•    Understand and explain the processes of knowledge management (KM)
•    Describe and evaluate the possibilities to support the different knowledge processes through information technology
•    Understand and evaluate different design principles of KM systems
•    Evaluate and apply organizational and technological mechanisms that ensure the use of KM systems
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 min.); optional case study (20%)
Lektor(en):
Ekaterina Jussupow
Termin(e):
Mittwoch  (wöchentlich) 21.09.2022 – 30.11.202213:45 – 15:15O 148 MVV Hörsaal; Schloss Ostflügel
Beschreibung:
Companies have realized that the knowledge of their professionals is a decisive factor in competition. Firms are able to differentiate against their competitors through superior knowledge in the long term.
This lecture deals with the question of how the creation acquisition, transfer, storage, retrieval, and use of knowledge can be supported with the information technology and where the limits of such efforts are. It also addresses how to design information technology to support different knowledge processes.

Area Management

CC 504 Corporate Social Responsibility (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
The lecture sensitizes participants for the relevance of ethical questions in daily business. The imparted knowledge enables students to handle the prominent term “Corporate Social Responsibility” appropriately. In particular, students are able to define the scope and the limits of CSR with reasonable care. The imparted competencies allow students to structure and to handle ethical challenges in management.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 min.)
Lektor(en):
Christina Lara Kannegießer, Laura Edinger-Schons, Manuel Reppmann
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 25.10.202215:30 – 18:45SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
The lecture deals with the topic of “Corporate Social Responsibility” (CSR). The focus is on the background of CSR and the relations­hip between profit generation and responsibility. For this purpose, theoretical foundations of CSR as well as practical CSR competencies are discussed. One of the central questions is how CSR can be managed under competitive pressure and recent developments such as digitization, disruption of business models, and globalization. Managerial challenges in the field of CSR management are illustrated by case studies.
MAN 630 Introduction to Entrepreneurship (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
More detailed information available on the responsible chair's website: https://www.mcei.de/teaching/graduate/man-630-introduction-to-entrepreneurship.
Lernziel:
By the end of this course, students will have gained fundamental perspectives in theoretical and practical entrepreneurial mechanisms. They will gain experience with case studies.
Empfohlene Voraussetzungen:
Literatur:
Please find required and recommended readings for every session in the MAN 630 course syllabus:
https://www.mcei.de/teaching/graduate/man-630-introduction-to-entrepreneurship
Prüfungs­leistung:
Written exam (60 min., 50%), Presentations (40%), Peer Evaluation (10%)
Lektor(en):
Michael Woywode, Nora Zybura, Bettina Müller, Thomas Friedrich Karl Hipp, Robert Shahin Dehghan
Termin(e):
Donnerstag  (wöchentlich) 08.09.2022 – 08.12.202215:30 – 17:00M 003 PWC Hörsaal; Schloss Mittelbau
Mittwoch  (Einzeltermin) 14.12.202208:00 – 09:45
Beschreibung:
University of Mannheim alumni founders, such as Lea-Sophie Cramer (Amorelie), David Handlos and Florian Barth (Stocard), Alexander Rittweger (Payback) and Rupprecht Rittweger (e-shelter), are examples of successful entrepreneurs who have pursued new business opportunities in a way which is innovative, path-breaking and contributing to growth and employment generation.
But who is a typical entrepreneur? How well does the typical startup perform? Is there such a thing as the typical entrepreneur or the typical startup? Why do people start businesses? Is every young business a startup? What characteristics do entrepreneurs have? How do entrepreneurs finance their start-up? What is the role of networks for launching and running new businesses? These are some of the questions that we will discuss in MAN 630 Introduction to Entrepreneurship. We will discuss in lecture settings and have 3 to 4 additional case study sessions in which student teams will present their solutions and advice to startup challenges. Theories presented will be combined with real-life cases. Additionally, guest speakers (i.e., entrepreneurs and/or academics) may come to class to shed light on specific topics of interest or how they have overcome challenges.
Beware of the following upsides and downsides: The course is tons of fun and highly rewarding but challenging and demanding in terms of its self-study elements and the case study team efforts. If your expectation is a class with lectures to randomly attend, this might not be your first choice.
What you can expect from us is a fun and rewarding atmosphere in class paired with optional Founder Talks and Start-up Lounges (evening events) throughout the semester to get in touch with lots of role models, business models and a fair chance to develop your networks. Overall, you can expect a perfect introduction to central theories in entrepreneurship and the Start-up Ecosystem at and around the University of Mannheim and beyond.
Side note on choosing MAN 630 vs. alternatives:

You should choose MAN 630 if you...
•    are interested in combining insights from lectures with readings at home and with insights gained from speakers in Start-up Lounges, Founder Talks and in class to maximize your learning.
•    are interested in startups and entrepreneurship in general and want to gain a top-level view on both entrepreneurship in theory and practice.
•    like the practical world but do not want to lose sight of the underlying academic foundations.
•    love aiming for the big picture and love discussing topics of interest from a variety of angles.
•    do not like courses based on keywords and phrases to learn but on concepts to put into perspective and forming your own sophisticated line of argumentation.

You should, however, not choose MAN 630 if you...
•    expect this to be a multiple-choice-style course of memorizing material and then jotting buzzwords down on the exam. Our interactive style of teaching and a wealth of readings will get you frustrated – focus is set on understanding concepts rather than memorizing them.
•    expect teaching staff to tell you what to learn and what to forget – this is up to you (see point above).
•    want to develop or advance your own startup project in class. Apply for MCEI courses MAN 631 or our MAN 633 Own Venture Track instead.
•    want to advance an existing startup project and get the feeling of what it is like to work in a startup with all the responsibilities this brings along, join our MAN 633 Inside the Venture Track instead.
MAN 631 Creativity and Entrepreneurship (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
More detailed information available on the responsible chair's website: https://www.mcei.de/teaching/graduate/man-631-creativity-and-entrepreneurship-in-practice.
Lernziel:
By the end of the module students will have...
  • explored and developed their own entrepreneurial creativity.
  • their own startup team.
  • an advanced startup idea that tackles a real customer need.
  • a pitch deck and business plan on their startup idea for following up on the project.
  • presented and defended the concept of their project in front of an expert jury.
  • gained financing opportunities to pursue their venture (depending on performance).
  • gained lots of feedback on their personal and professional development in real life settings.
  • developed skills and abilities that can be applied to improve their effectiveness in the rest of their studies and in their lives – including team building skills.
Empfohlene Voraussetzungen:
Literatur:
Please find readings on the MAN 631 course website: https://www.mcei.de/teaching/graduate/man-631-creativity-and-entrepreneurship-in-practice
Prüfungs­leistung:
Pitch Presentations (35%), Business Plan (35%), Exam (30 min., 20%), Peer Evaluation (10%)
Lektor(en):
Nora Zybura, Bettina Müller, Thomas Friedrich Karl Hipp, Robert Shahin Dehghan
Termin(e):
Dienstag  (Einzeltermin) 13.09.202210:15 – 14:45O 048 Seminarraum; Schloss Ostflügel
Dienstag  (Einzeltermin) 20.09.202210:15 – 14:45O 048 Seminarraum; Schloss Ostflügel
Dienstag  (Einzeltermin) 04.10.202210:15 – 14:45O 048 Seminarraum; Schloss Ostflügel
Dienstag  (Einzeltermin) 18.10.202210:15 – 14:45O 048 Seminarraum; Schloss Ostflügel
Dienstag  (Einzeltermin) 08.11.202210:15 – 14:45O 048 Seminarraum; Schloss Ostflügel
Dienstag  (Einzeltermin) 15.11.202210:15 – 14:45O 048 Seminarraum; Schloss Ostflügel
Dienstag  (Einzeltermin) 29.11.202210:15 – 14:45O 048 Seminarraum; Schloss Ostflügel
Freitag  (Einzeltermin) 02.12.202210:15 – 14:45O 048 Seminarraum; Schloss Ostflügel
Beschreibung:
The course `Creativity and Entrepreneurship in Practice´ introduces concepts of creativity and entrepreneurship and tools to develop business designs and eventually business models. Whereas MAN 633 Entrepreneurial Spirit starts with already advanced projects, MAN 631 starts at the very grassroots of building a business – with team building, ideation and design thinking. By the end of the course, all student teams will have turned their idea into a pitch deck that will be presented in a real startup pitch setting with a jury including experts from the private equity, legal, consulting and academic world. Thus, all the projects that will be developed in this class are taken seriously and will be developed into real ventures by the end of class – no showcases, simple write-ups whatsoever. You can expect tremendous opportunities for your personal and entrepreneurial development in this class – including growing your network into the German startup scene and beyond. Beware of the following upsides and downsides: The course is tons of fun and highly rewarding but challenging and highly demanding in terms of the team settings and the workload required to build a great venture. If you want the real startup experience with its real ups and downs, MAN 631 is your perfect choice. Please beware that once the team building has been conducted, you cannot leave this class without failing it – just like in a real startup setting when you let your team down.
What you can expect from us is dedicated and continuous feedback to advance your projects, intros to MCEI partners who can help you grow and a fun and rewarding atmosphere to create something new in class. Do not miss out on our Start-up Lounges and Founder Talks throughout the semester to maximize your Start-up experience.

Side note on choosing MAN 631 vs. alternatives (i.e., when not to choose MAN 631):
•    If you already have a team and an advanced business idea, apply for our MAN 633 Own Venture Track.
•    If you want to scout a team (i.e., you need a team) to implement your advanced own business idea, apply for our MAN 633 Own Venture Track.
•    If you want to advance an existing startup project and get the feeling of what it is like to work in a Start-up with all the responsibilities this brings along, join our MAN 633 Inside the Venture Track.
•    If you expect a more traditional lecture setting, join MAN 630 Introduction to Entrepreneurship.
MAN 645 Leadership and Motivation (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
By the end of the module students will be able to:
  • understand different approaches to leading and motivating employees,
  • analyze different leadership styles and evaluate their advantages and disadvantages,
  • assess factors of successful leadership,
  • understand potential problems in the interaction between supervisors and subordinates,
  • learn about their own leadership style.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 min.), Assignment
Termin(e):
Donnerstag  (wöchentlich) 08.09.2022 – 08.12.202213:45 – 15:15M 003 PWC Hörsaal; Schloss Mittelbau
Beschreibung:
This course is designed to introduce students to different perspectives on leadership and the role that motivation plays in the leadership process. It provides students with a comprehensive understanding of leadership theories (e.g., trait, skills, style, and situational approaches) and discusses contemporary challenges of leadership in organizations (e.g., culture and leadership, women in leadership positions, ethical leadership). Furthermore, the course gives students the opportunity to experience their own leadership behavior and thereby help to prepare them for leadership roles in organizations.
MAN 646 HR Analytics (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
By the end of the module students will be able to:
… understand how HR practices can influence firm performance,
… develop a framework of HR measures and integrate it into a firm’s HR architecture,
… design means to evaluate HR initiatives, and
… empirically analyze firm data to estimate the financial impact of HR practices.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 min.): 75%
Coursework: 25%
Termin(e):
Donnerstag  (wöchentlich) 08.09.2022 – 08.12.202212:00 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Beschreibung:
This course looks at the link between human resource (HR) practices and firm performance. Knowledge and other intangible assets have been shown to provide a source of competitive advantage, but their effects on firm performance are often difficult to quantify. What is the economic value of job performance? How can organizations gain from trainings or improved personnel selection? What are the costs of employee absenteeism and turnover? HR professionals are confronted with such questions, but often lack the necessary skills to find satisfying answers in existing firm data.
The course first introduces analytical approaches to HR measurement and discusses its implementation in an organization’s HR architecture. Second, it aims at providing knowledge on existing empirical evidence regarding the impact of HR practices on firm outcomes. By combining both approaches, the course offers ways to improve decision quality in HR management and demonstrate how HR practices can add value at the level of the firm.
MAN 649 Human Resource Recruitment and Selection (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Upon completion of this course, students will able to:
  • perform job analyses and develop job descriptions,
  • derive selection criteria from job analyses,
  • assess recruitment methods according to their benefits and drawbacks,
  • assess selection methods according to their benefits and drawbacks,
  • develop complex selection plans (criteria-methodology-matrix) and
  • identify and apply quality requirements for recruitment and personnel selection
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 Min.): 75%
Assignment: 25%
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 17.10.202213:45 – 15:15O 142 Engelhorn Hörsaal; Schloss Ostflügel
Montag  (wöchentlich) 05.09.2022 – 17.10.202215:30 – 17:00O 142 Engelhorn Hörsaal; Schloss Ostflügel
Beschreibung:
In this course, we will be focusing on two important aspects of human resource management: recruitment and staff selection. Starting with the job analysis as a point of departure, this course will take you through the various stages of the recruitment and selection process up to the point where a candidate is selected for a specific job. The lectures are set to take place during the first half of the semester and will cover the following topics:
  • Determination of job requirements
  • Function and structure of a job description
  • Determination and evaluation (weighting) of selection criteria
  • Identification of suitable recruitment channels
  • Methods for attracting potential applicants – as well as their advantages and disadvantages (e.g. Internet, recruitment agencies, headh­unters, press advertising, social networks)
  • Methods for assessing applicants – as well as their advantages and disadvantages (including application forms interviews, work sampling, psychometric instruments)
  • Development of a criteria methodology matrix
  • Quality management of recruitment and personnel selection
During the exercise sessions, which are scheduled for the second half of the semester, topics covered during the lectures will be further elaborated through case studies, group assignments, practical group exercises and plenary discussions.
MAN 656 Mergers & Acquisitions (Block­veranstaltung)
EN
Vorlesungs­typ:
Block­veranstaltung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Students will acquire and demonstrate expert knowledge in the specific subject area of M&A.
Students will be able to apply and critically reflect upon contemporary theories, models and tools utilized in M&A research and practice.
When analyzing fictitious or real-life M&A transactions, students will be able to identify key issues, derive appropriate solutions, and have good understanding of their impact on M&A transaction outcomes.
Students will be able to design and deliver professional and effective oral presentations of their own transaction analyses.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 min., 75 %) and assignment/presentation in exercise class (25 %)
Lektor(en):
Matthias Brauer, Martin Luca Jerusalem
Termin(e):
Mittwoch  (Blocktermin) 28.09.2022 – 30.09.202208:00 – 18:00001 Hörsaal; L 9, 1–2
Beschreibung:
For decades, mergers and acquisitions have continued to be the primary vehicle for reshaping firms’ business portfolios. Both the rationales and economic outcomes of mergers and acquisitions, however, have remained a source of controversy in both academic research and business practice. The purpose of this course is to unpack which of the “received wisdoms” on mergers and acquisitions really hold up to rigorous scrutiny and which ones do not. To serve this purpose, we will systematically review the key determinants of acquisitions, and discuss the economic outcomes of acquisitions coupled with the key contingencies influencing acquisition outcomes. Moreover, we will discuss and practice some of the key tools for analysing and implementing acquisitions.
MAN 667 Social Impact Measurement (Seminar)
DE
Vorlesungs­typ:
Seminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
deutsch
Teilnahme:
Präsenz live
Lernziel:
Participants will not only gain a deep understanding of how to
develop a social impact logic for a social organization but will also experience the practical implementation of social impact measurement.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
The basis for grading will be a written impact report (12 pages).
Lektor(en):
Svenja Tobies, Christina Lara Kannegießer
Termin(e):
Dienstag  (Einzeltermin) 13.09.202217:00 – 20:00M 003 PWC Hörsaal; Schloss Mittelbau
Mittwoch  (wöchentlich) 05.10.2022 – 19.10.202210:15 – 13:30O 048 Seminarraum; Schloss Ostflügel
Freitag  (Einzeltermin) 25.11.202217:00 – 21:00O 138 Fuchs Petrolub Festsaal; Schloss Ostflügel
Beschreibung:
An increasing number of organizations ranging from non-profits
to purpose-driven corporations apply methods to empirically
capture their social impact. In this seminar, students will participate in a series of workshops on the topic of social impact measurement together with a group of social organizations from the Rhine-Neckar Region. To apply the acquired knowledge, students will help the social organizations to develop their impact logic
and their impact measurement approach. Student teams will collect and analyse data to assess the impact of the social organizations empirically.
MAN 675 Ausgewählte Herausforderungen im Nonprofit Management (Seminar)
EN
Vorlesungs­typ:
Seminar
ECTS:
6.0
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
Non-restricted seminar
Lernziel:
Die Studierenden sollen nach Abschluss des Moduls in der Lage sein
  • Rahmenbedingungen und theoretische Grundlagen des Nonprofit Management bezüglich des Schwerpunktthemas zu erklären,
  • Management-Herausforderungen im gewählten Schwerpunktthema kritisch zu diskutieren,
  • wissenschaft­liche Artikel kritisch zu lesen.
Des Weiteren sollen Schlüssel­qualifikationen wie Präsentations­kompetenz, Arbeiten mit wissenschaft­lichen Texten und Team­kompetenz erworben werden.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Präsentation (25%) und schriftliche Ausarbeitung (75%)
Lektor(en):
Maren Rottler
Termin(e):
Donnerstag  (Einzeltermin) 08.09.202213:45 – 15:15O 048 Seminarraum; Schloss Ostflügel
Donnerstag  (wöchentlich) 15.09.2022 – 20.10.202213:45 – 17:00O 048 Seminarraum; Schloss Ostflügel
Donnerstag  (Einzeltermin) 27.10.202213:45 – 15:15O 048 Seminarraum; Schloss Ostflügel
Beschreibung:
Jedes Semester wird ein Schwerpunktthema aus dem Bereich Nonprofit Management ausgewählt und diskutiert. Dies geschieht durch die Bearbeitung wissenschaft­licher Texte, praxisnaher Fall­studien sowie von Kurz­projekten.
MAN 679 Eine wissenschaft­liche Einführung in das Public and Nonprofit Management (Vorlesung)
DE
Vorlesungs­typ:
Vorlesung
ECTS:
6
Kurs geeignet für:
Master
Kurssprache:
deutsch
SWS:
4
Teilnahme:
Präsenz live
Registrierungs­informationen:
Verbindliche Anmeldung zum Kurs bis Freitag, 16.09.2021, 12 Uhr erforderlich. Hierzu steht in der ILIAS-Gruppe der Vorlesung ein Anmeldeformular zur Verfügung.
Lernziel:
Die Studierenden sollen nach Abschluss des Moduls in der Lage sein:
  • die Relevanz des öffentlichen und des Nonprofit-Sektors einzuschätzen,
  • die Besonderheiten des Management von öffentlichen und Nonprofit-Organisationen zu erläutern,
  • wissenschaft­liche Literatur aus den Bereichen Public und Nonprofit Management zu verstehen und kritisch zu beurteilen,
  • Thesen und Er­kenntnisse in den Bereichen Public und Nonprofit Management zu diskutieren.
Des Weiteren sollen Schlüssel­qualifikationen wie Präsentations­kompetenz, Arbeiten mit wissenschaft­lichen Texten und Team­kompetenz erworben werden.
Empfohlene Voraussetzungen:
Literatur:
Helmig, B./ Boenigk , S. (2019): Nonprofit Management (2. Auflage) (www.nonprofit management.biz) Bogumil, J./Jann, W. (2020): Verwaltung und Verwaltungs­wissenschaft in Deutschland (3. Auflage)
Prüfungs­leistung:
schriftliche Klausur (90%) and schriftliche Arbeit (10%)
Lektor(en):
Bernd Helmig
Termin(e):
Freitag  (wöchentlich) 09.09.2022 – 09.12.202210:15 – 11:45O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Beschreibung:
Das Modul stellt eine wissenschaft­liche Einführung in das Management von öffentlichen und Nonprofit-Organisationen dar. Dabei erfolgt zunächst eine Beschreibung und Analyse des öffentlichen und des Nonprofit-Sektors. Im Anschluss wird auf Besonderheiten und Herausforderungen im Management von öffentlichen und Nonprofit-Organisationen in Bezug auf verschiedene Managementfunktionen (z. B. Governance, Personal­management, Marketing, etc.) eingegangen. Damit bietet das Modul einen theoretischen Bezugsrahmen für das Management von öffentlichen und Nonprofit-Organisationen. Gleichzeitig werden die Besonderheiten im Vergleich zum Management privat-erwerbswirtschaft­licher Unternehmen herausgestellt. Die Erarbeitung der Inhalte erfolgt anhand der aktuellen wissenschaft­lichen Literatur im Bereich Public und Nonprofit Management. Dabei erfolgt auch eine Diskussion der methodologischen Vorgehensweisen in der Forschung im Public- und Nonprofit-Kontext.
MAN 681 Climate Change and Decarbonization (Seminar)
EN
Vorlesungs­typ:
Seminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis
Lernziel:
In this course, participants…
  • gain an understanding of climate change and its causes and potential remedies;
  • study the climate goals of organizations and the strategies to achieve them;
  • and critically assess the current status quo with regard to decarbonization.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
70% Final assignment;
30% Final presentation
Lektor(en):
Christina Lara Kannegießer
Termin(e):
Donnerstag  (wöchentlich) 06.10.2022 – 27.10.202210:15 – 13:30O 048 Seminarraum; Schloss Ostflügel
Beschreibung:
Climate change means the warming-up of our planet driven by human emissions of greenhouse gases, as well as the shifts in weather patterns that result from this development. In the Paris Agreement, a legally binding international treaty on climate change, 196 Parties have set the goal to limit global warming to well below 2, preferably to 1.5 degrees Celsius compared to pre-industrial levels. To reach this goal, many companies have developed climate targets, including goals for carbon neutrality or climate neutrality, some of them using offsetting techniques to make up for their own impacts.
MAN 682 Materiality, Risk Assessment, and Reporting (Seminar)
EN
Vorlesungs­typ:
Seminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis
Lernziel:
In this course, participants…
  • gain an overview of the theoretical foundations of materiality analysis, risk assessment, and reporting guidelines;
  • they learn how to apply methods of materiality analysis and risk assessment to develop a sustainability strategy for a specific company;
  • and they critically reflect on existing frameworks and guidelines (e.g., GRI versus CSR-RUG).
Empfohlene Voraussetzungen:
Prüfungs­leistung:
70% Final assignment;
30% Final presentation
Termin(e):
Donnerstag  (wöchentlich) 20.10.2022 – 10.11.202215:30 – 18:45O 131 Wilhelm Müller Hörsaal; Schloss Ostflügel
Beschreibung:
When building their sustainability strategy, managers need to understand the company-specific materiality of certain sustainability domains and topics from stakeholders’ as well as their own perspective and the resulting risks and potential rewards.  Frameworks of materiality analysis and domains of sustainability impacts that are relevant for reporting serve as a basis for the company to develop their individual approach to sustainability.
MAN 684 Sustainable Business Models & Circular Economy (Seminar)
EN
Vorlesungs­typ:
Seminar
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis
Lernziel:
In this course, participants…
  • gain an understanding of business model design and circular economy;
  • they learn how to rethink and redesign business models to reduce the company‘s negative impacts;
  • and they reflect on possible future developments and conditions needed to enable a positive transition to a more sustainable economy.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
70% Final assignment;
30% Final presentation
Termin(e):
Freitag  (Einzeltermin) 07.10.202215:30 – 18:45001 Hörsaal; L 9, 1–2
Freitag  (Einzeltermin) 14.10.202215:30 – 18:45O 048 Seminarraum; Schloss Ostflügel
Freitag  (Einzeltermin) 21.10.202215:30 – 18:45O 048 Seminarraum; Schloss Ostflügel
Freitag  (Einzeltermin) 28.10.202215:30 – 18:45O 048 Seminarraum; Schloss Ostflügel
Beschreibung:
The sustainability issues that humanity is facing induce an urgent need to rethink and redesign existing business models to manage the transition to a more sustainable economy.
In this context, the idea of a circular, instead of a linear economy has gained increased attention, i.e., an economy which is regenerative by design and aims to decouple growth from the consumption of finite resources.
MAN 693 Strategic Intellectual Property Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
This course helps students develop an understanding of different types of IP rights, enables them to evaluate business situations involving IP rights, and to work up appropriate IP strategies for organizations of different sizes (startups, SMEs, MNEs) or active in different industries.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 Min.)
Lektor(en):
Karin Hoisl, Claudia Rossetti, Himani Singh
Termin(e):
Mittwoch  (wöchentlich) 07.09.2022 – 07.12.202212:00 – 13:30O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Beschreibung:
Strategic Intellectual Property (IP) Management is becoming ever more important. IP management does not simply mean filing and maintaining different forms of intellectual property (patents, trademarks, copyright, or trade secrets) or concluding licensing deals. IP has to be integrated with overall business model design and corporate strategy.
This course offers a broad introduction to the types and integrated use of IP. Economic rationales for the increasing contribution of IP rights will be analyzed. Furthermore, it relates IP to current trends in Innovation and Strategic Management like Open Innovation and the development of markets for IP and technology.

Area Marketing

CC 503 Empirical Methods: Business Analytics I (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
  • Participants understand the epistemological possibilities and limitations of empirical research in the domain of business administration.
  • Participants are capable of describing a dataset using appropriate summary statistics and test simple hypotheses about the structure of the data.
  • Participants know the general approach to conducting qualitative studies, experimental studies, survey-based studies, and studies based on secondary data.
  • Participants understand fundamental methods for analyzing causal relations­hips (particularly ANOVA and analysis of regression). They can correctly interpret results from these methods.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 min.)
Lektor(en):
Arnd Vomberg, Robin Ruhnau
Termin(e):
Mittwoch  (wöchentlich) 07.09.2022 – 07.12.202212:00 – 13:30M 003 PWC Hörsaal; Schloss Mittelbau
Beschreibung:
Theoretical foundations of empirical research. Statistical foundations of empirical research (key summary statistics, important theoretical probability distributions, hypothesis testing methodology, and key test statistics). Introduction to qualitative empirical research. Introduction to experimental empirical research. Introduction to survey-based empirical research. Introduction to empirical research based on secondary data.
MKT 510 Price and Product Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
At the end of this module, students will understand the relevance of pricing and product decisions and become familiar with important instruments/tools of price and product management. Especially, they know and understand the fundamentals of pricing decisions which are rooted in micro economics and psychological theory and they are able to derive detailed recommendations for actions regarding all areas of product decisions.
In addition, the students will be able to apply analytical tools used to make pricing and product decisions.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 min.)
Lektor(en):
Christian Homburg
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 05.12.202210:15 – 11:45SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
This module deals with two important components of the marketing mix: price and product management. With regard to price management the fundamentals of pricing decisions will be discussed as well as classic pricing theory and behavioral pricing. Furthermore, a focus of the lecture will be on determining optimal prices and on price implementation.
The part on product management is concerned with all decisions related to the current and future product portfolio and includes all stages of the product life cycle with a special focus on innovation management and the management of products already established in the market. Finally, the module covers fundamental models of product choice and major aspects of brand management.
MKT 561 Service Business Model Innovations (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
Nach Bestehen des Moduls sind Studierende in der Lage
  • …essenzielle Methodiken, wie Service Blueprinting, Customer Journey Mapping, Business Model Canvas etc., im Kontext des Marketings anzuwenden.
  • …die Rolle des erfolgreichen Managements von Kunden­erlebnissen für innovative Geschäfts­modelle zu verstehen.
  • …Messansätze für Servicequalität zu evaluieren und interpretieren.
  • …ihre neu erworbenen Fähigkeiten einzusetzen, um Einblicke in den Kunden zu gewinnen und ein besseres Kunden­erlebnis im B2C sowie B2B Kontext zu generieren.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Klausur (60 Min.) 100%
Lektor(en):
Florian Kraus, Mengmeng Niu
Termin(e):
Mittwoch  (wöchentlich) 07.09.2022 – 07.12.202215:30 – 17:00SN 169 Röchling Hörsaal; Schloss Schneckenhof Nord
Beschreibung:
Studierende erhalten einen Einblick in aktuelle Entwicklungen und Marketing-spezifische Charakteristika des Lösungs­geschäftes („Solution Business“) und in die Innovation von Geschäfts­modellen im Allgemeinen. Insbesondere die Themen der Servitization, Digitalen Transformation und Innovation von Service Geschäfts­modellen werden diskutiert und angeeignetes Wissen wird mittels mehrerer Fall­studien vertieft. Entlang dieses Prozesses lernen Studierende verschiedene essenzielle Methodiken, wie Service Blueprinting, Customer Journey Mapping, Business Model Canvas etc., kennen und wenden diese auf die jeweiligen Fälle an. Mit Abschluss des Moduls sind Studierende in der Lage ihre Kenntnisse von Marketing Strategien, Konzepten und Instrumenten auf spezifische Probleme im Kontext des Service Marketing anzuwenden.
MKT 580 Digital Marketing Strategy (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
4
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
The course will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities offered by digital technologies for achieving business and marketing goals. The emphasis of this course is on understanding what various digital platforms and tools offer to companies, how to build digital marketing strategies in order to have a solid foundation from which to evaluate opportunities in the digital economy.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written Exam (60 minutes) 60 %,
Presentation 40 %
Lektor(en):
Sabine Kuester, Aleksandar Blecic
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 06.12.202213:45 – 15:15O 145 Heinrich Vetter Hörsaal; Schloss Ostflügel
Beschreibung:
Businesses worldwide have been facing a fundamental change in the ways in which customers and companies interact with each other. Customers are more socially connected than ever, they expect more from companies and brands, and information reaches them faster than ever before. At the same time, companies develop digital business models. One apparent development is the rise of platform business models. Thus, the rise of digital technologies has fundamentally changed the way companies craft marketing strategies and how marketing creates, communicates, and delivers value to customers. The overarching goal of this course is to establish a perspective on the digital marketing strategies companies can employ to occupy a sustainable position in the age of social, digital, and mobile for both pipeline and platform businesses.
MKT 612 Business-to-Business-Marketing (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
2.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
1
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
Die Studierenden verstehen die Eigenschaften gewerblichen Einkaufverhaltens und die Besonderheiten des Marketing Mix im Kontext des Industriegütermarketing. Außerdem sind sie sich der verschiedenen Arten von Business-to-Business-Geschäften und deren Implikationen für das Marketing bewusst. Die Studierenden sind nach Absolvierung des Moduls in der Lage, ihr Wissen über Marketing­strategien, -konzepte und -instrumente auf spezifische Fragen in Business-to-Business-Märkten anzupassen und anzuwenden.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Schriftliche Klausur (45 Min.)
Lektor(en):
Yasid Soufi, Florian Kraus
Termin(e):
Freitag  (Blocktermin) 16.09.202210:15 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Freitag  (Blocktermin) 23.09.202210:15 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Freitag  (Blocktermin) 30.09.202210:15 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Freitag  (Blocktermin) 07.10.202210:15 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Freitag  (Blocktermin) 14.10.202210:15 – 13:30O 151 Hans Luik Hörssal; Schloss Ostflügel
Beschreibung:
In vielen Branchen (z.B. Konsumgüterbranche, Handel, verarbeitendes Gewerbe) findet ein wesentlicher Teil der Transaktionen zwischen Unternehmen und organisationalen Kunden (wiederum Unternehmen bzw. öffentliche Institutionen) statt. Die Veranstaltung verdeutlicht die Besonderheiten des Business-to-Business Marketing auf Nachfrager- und Anbieterseite. Es werden u.a. Implikationen für den Einsatz des Marketing-Mix und für die Anwendung des Kunden­beziehungs­managements aufgezeigt.
MKT 623 Strategic Marketing Management Simulation (Block­veranstaltung)
EN
Vorlesungs­typ:
Block­veranstaltung
ECTS:
2.0
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:

This course has limited capacity. It is mandatory that you register via Portal2 after your arrival. You can register anytime during the official course registration period (July 1 – September 2, 2021). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Participation in the kick-off session is mandatory. Participating students will be assigned to a specific simulation team and the team allocation will be communicated during the kick-off session. 

Lernziel:
Students will be able to apply their theoretical and conceptual knowledge of marketing management in a hands-on application exercise. Students can hone their understanding within the following four categories:
•    Situation Analysis 
•    STP – Segmentation, targeting and positioning
•    Marketing mix (4Ps – product, price, promotion, place)
•    Integrated marketing decision-making and analysis
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Simulation result: 50%, strategy outline: 25%, final report: 25%
Lektor(en):
Angeliki Kalogeraki, Sabine Kuester, Alexander Rupertus
Termin(e):
Montag  (Blocktermin) 24.10.202208:30 – 17:00358 Pool-Raum; L 7, 3–5
Donnerstag  (Einzeltermin) 06.10.202210:15 – 11:45
Beschreibung:
The module is designed for students who expect to undertake assignments within the context of strategic marketing management. This module is concerned with the development, evaluation, and implementation of marketing management elements in a strategic setting. The module deals primarily with an analysis of concepts, theories, techniques, and models in marketing. Basis for the module is a computer simulation in the context of strategic marketing decisions of a leading manufacturer of over-the-co­unter cold medicine.
MKT 664 Brand Strategy Seminar (Blockseminar)
EN
Vorlesungs­typ:
Blockseminar
ECTS:
2.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
1
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course has limited capacity and a special registration procedure. For detailed information on the course and registration instructions, please refer to the responsible chair's website: https://www.bwl.uni-mannheim.de/en/quantitativemarketing/teaching/brand-strategy-seminar/
Lernziel:
Lernziele umfassen inhaltlich die Konzeption und Positionierung eines Markenproduktes und die strategische Erweiterung einer bestehenden Marke. Weitere Lernziele sind die Erstellung eines Marketingplanes, einer konkreten Produktwerbung sowie die zielgerichtete Präsentation der Ergebnisse vor führenden Managern eines Unternehmens.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Team-Seminararbeit (70%) und Team-Präsentation (30%)
Lektor(en):
Florian Stahl, Maximilian Karl Eduard Beichert
Termin(e):
Mittwoch  (Einzeltermin) 21.09.202209:30 – 13:00107 Bibliothek/ Seminarr.; L 5, 2
Mittwoch  (Einzeltermin) 05.10.202209:30 – 13:00107 Bibliothek/ Seminarr.; L 5, 2
Mittwoch  (Einzeltermin) 26.10.202209:30 – 13:00107 Bibliothek/ Seminarr.; L 5, 2
Mittwoch  (Einzeltermin) 09.11.202209:30 – 13:00107 Bibliothek/ Seminarr.; L 5, 2
Beschreibung:
Markennamen zählen zu den wertvollsten (immateriellen) Vermögenswerten einer Firma. Einen Markennamen zu erschaffen, zu etablieren und zu erweitern ist jedoch für jede Firma eine große Herausforderung. Das Ziel dieses Seminars ist es anhand eines konkreten Beispiels, eine Marke strategisch in einer neuen Produktkategorie oder Unterkategorie zu etablieren und ein neues Markenprodukt zu entwerfen, welches in dem Design, Positionierung und der Botschaft der etablierten Markenvision folgt. Das Seminar ist besonders für Studierende geeignet, die sich für eine Karriere im Marketing oder bei Beratungs­firmen interessieren.

Area Operations Management

CC 501 Decision Analysis: Business Analytics II (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
After completing the course students will know about rational decision processes, and how to structure and visualize decision problems. They will be able to use decision analysis techniques at an easy level to deal with multiple objectives, risk, intertemporal outcomes and incomplete information. Moreover, they will know about typical behavioral findings that conflict with the prescriptive methods.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 min.)
Lektor(en):
Danja Sonntag
Termin(e):
Mittwoch  (wöchentlich) 07.09.2022 – 07.12.202208:30 – 10:00SO 108 Hörsaal; Schloss Schneckenhof Ost
Beschreibung:
In this course we discuss methods and concepts that were developed to support and improve rational decision making in various areas of application. We will cover decisions under certainty and risk (EUT), decisions with single and multiple objectives, and decisions given incomplete information about probabilities or preferences. The course also covers descriptive decision theories such as Prospect Theory. An introduction into probability calculus including Bayes Theorem will be given. We will also discuss various visualization techniques such as influence diagrams and decision trees.
OPM 501 Logistics Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
This course helps students understand how to align logistics decisions with an underlying business strategy. Students will become acquainted with fundamental logistics planning tasks. The course enables them to analyze logistics decisions by means of quantitative techniques and to make the right trade-offs between different performance criteria.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 min.)
Lektor(en):
Moritz Fleischmann
Termin(e):
Montag  (wöchentlich) 05.09.2022 – 05.12.202215:30 – 17:00O 151 Hans Luik Hörssal; Schloss Ostflügel
Beschreibung:
Producing goods individually on the spot, right when and where customers demand them is not economically and technically feasible, in general. The logistics function bridges the temporal and geographical gaps between production and consumption. This involves transportation and storage, but also sorting and allocation processes. Advances in information and communication technology have been transforming the underlying economics. In addition, the interaction between different supply chain members has been recognized as a key factor. This course aims to provide insight into key decisions regarding the design and management of logistics activities. To this end, it introduces quantitative models that link managerial levers to logistics performance, thereby allowing appropriate trade-offs. Core topics include capacity management, logistics network design, and transportation planning.
OPM 502 Inventory Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
In this course, students will learn how inventories can be used to manage supply chain performance. They will learn to distinguish different inventory roles in different supply chain environments. The course enables students to analyze inventory systems quantitatively and to determine the right inventory levels to achieve given performance objectives. Students will also gain insights into the interdependencies between the sales and operations functions of a firm.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 min.)
Lektor(en):
Moritz Fleischmann
Termin(e):
Dienstag  (wöchentlich) 06.09.2022 – 06.12.202210:15 – 11:45O 151 Hans Luik Hörssal; Schloss Ostflügel
Beschreibung:
Inventory management is a core element of any company’s supply chain management activities. To set appropriate inventory levels, companies must trade off inventory costs and benefits. While inventory costs tend to be readily visible, identifying and measuring inventory benefits is more demanding, in general. This course structures the analysis by distinguishing common inventory drivers. For each driver, it first highlights the underlying economic trade-offs and then introduces and analyses quantitative models that allow to optimize them. Core topics include demand forecasting, lot sizing, safety stocks, and seasonal inventory. The course also addresses the interplay between the sales and operations functions of a firm.
OPM 504 Transportation II: Air Transport (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Lernziel:
Students will understand the dynamics and interdependencies of the global aviation industry. They learn about the characteristics of airline management in various areas.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (45 min.)
Lektor(en):
Borislav Bjelicic
Termin(e):
Donnerstag  (wöchentlich) 08.09.2022 – 08.12.202208:00 – 10:00O 148 MVV Hörsaal; Schloss Ostflügel
Beschreibung:
This lecture gives an introduction to the quickly changing world of airline companies and their business activities. The topics of the lecture are: aviation history, aviation technology, aviation and environment, air traffic development (historic and forecast), air transport policy, airline management (strategy, operations, financing, marketing & sales etc.), air cargo transport, airports and air traffic control systems.
OPM 544 Advanced Supply Chain Planning (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Registrierungs­informationen:

This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.

Lernziel:
Students will understand the necessity and benefits of Demand-Driven Adaptive Supply Chain Planning Systems for corporate SCM. They will understand their structure, how these systems are applied and used within the Sales & Operations Process, and how they are implemented within various organizations. Students will also get an introduction into SAP SCM and SAP IBP, today’s leading Advanced and Integrated Business Planning Systems in SCM.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 minutes)
Lektor(en):
Hilal Müge Cakan
Termin(e):
Mittwoch  (Blocktermin) 19.10.2022 – 21.10.202209:00 – 17:00001 Hörsaal; L 9, 1–2
Beschreibung:
Supply chain management involves the coordination of different parties within and across companies, such as sales and marketing affiliates, manufacturing sites, logistics, suppliers, customers, and wholesalers. With increasing size of an organization and its supply chain structures, global supply chain management (SCM) requires adequate visibility and decision support. Furthermore SCM is today increasingly faced with the need of a new Demand-Driven operating model for the highly digital interlinked Supply Chains and the highly volatile and complex business environment becoming the New Normal. Advanced Planning Systems like SAP SCM APO and SAP IBP (Integrated Business Planning) are used to standardize global planning processes and to solve the required planning tasks, such as statistical forecasting, inventory and supply network planning. In many large corporations, they form the backbone of global supply chain planning today.
 
This course discusses how SCM and Demand-Driven Adaptive Planning Principals can be supported by integrated business planning systems. Key topics include demand planning, supply network planning, production planning & scheduling, as well as other related topics, such as global availability check, inventory & supply network replenishment.
OPM 561 Production Management: Lean Approaches and Variability (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungs­informationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from August 15, 2022 and you will be admitted to the course by September 2, 2022.
Please note that this lecture is accompanied by an exercise class and/or a tutorial, you can register for them via Portal 2.
Lernziel:
Student will
•    develop skills for quantitative planning in the field of production management,
•    have an overview of requirements, objectives and key concepts in lean production management, and
•    understand reasons and effects of variability in operations management
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (90 min.)
Lektor(en):
Raik Stolletz, Emilia Graß
Termin(e):
Mittwoch  (wöchentlich) 07.09.2022 – 07.12.202210:15 – 11:45O 151 Hans Luik Hörssal; Schloss Ostflügel
Beschreibung:
To match supply/capacity with demand, managers and planners have to consider different types of variability. This course discusses sources for three dimensions of variability and analyzes the effects on several operational performance measures. It introduces planning tasks for the design and management of operations systems from the strategic to the operational level. The first part of the course deals with design problems for flow production systems. The second part of the course covers control and scheduling decisions. Challenges and opportunities arising from the fourth industrial revolution (Industry 4.0) and key concepts for future factories are presented. To manage and reduce variability, we introduce modern business analytics tools as well as classical lean management approaches.

This course aims to provide insights into the key decisions regarding the design and management of lean production systems. For this purpose, quantitative models for the performance analysis and optimization are discussed. Selected problems are implemented and solved using standard software for business analytics.
OPM 691 Supply Risk Management (Vorlesung)
EN
Vorlesungs­typ:
Vorlesung
ECTS:
4.0 (Modul/e)
Kurs geeignet für:
Master
Kurssprache:
englisch
Registrierungs­informationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (August 15 – September 1, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
The main intended learning outcome is a sound understanding of the key concepts and tools relevant to the management of risks in supply (chain) operations. Special emphasis is put on results from empirical research, practical tools, industry applications, and case studies that illustrate concepts and challenges. Participants will obtain:
  • knowledge of the key concepts and tools relevant to the management of risks in supply (chain) operations,
  • a sound understanding of the mechanisms that build the foundation of risk management research and practice,
  • an overview on structured approaches and tools applicable in practice.
Empfohlene Voraussetzungen:
Prüfungs­leistung:
Written exam (60 minutes; 70%) plus assignments and presentations (30%)
Lektor(en):
Ruth Schültken, Davide Burkhart
Termin(e):
Donnerstag  (wöchentlich) 08.09.2022 – 08.12.202210:15 – 11:45O 129 Göhringer Hörsaal; Schloss Ostflügel
Beschreibung:
In many industries, the implementation of various efficiency- and/or responsiveness-seeking supply (chain) initiatives has created conditions for supply disruptions to become more widespread and severe. Recent examples have demonstrated that the occurrence of such events can result in substantial losses in shareholder value, sales, production, and reputation for the firms involved.
This module offers an introduction to the timely topic of supply risk management. After a discussion of the key theoretical concepts (risk, disruptions, risk sources, vulnerability) (first part of the module), students are exposed to specific risk management issues in the context of supply chain and purchasing operations (second part of the module). Topics include the different types of supply risks, qualitative and quantitative methods, instruments, and frameworks for risk analysis and monitoring, as well as strategies for managing supply chains under conditions of risk.

Contact Business School

Annabel Müller, M.Sc.

Annabel Müller, M.Sc.

Managerin Internationale Angelegenheiten & Betreuung Austausch­studierende (Incoming)
Ich bin momentan nicht telefonisch erreichbar. Bitte kontaktieren Sie mich per Email oder vereinbaren Sie einen Online-Beratungs­termin.
Universität Mannheim
Dekanat BWL
Schloss – Raum EO 388 (3. OG)
68161 Mannheim
Sprechstunde:
Hinweis: Zur Zeit findet die Sprechstunde ausschließlich online statt. Bitte buchen Sie einen Termin über https://www.bwl.uni-mannheim.de/online-beratung/annabel-mueller/