Even while I was still at school, the bachelor’s program in Culture and Economy with a focus on German Studies was my preferred program choice. The program enables me to combine my fondness for German language and literature with basic principles of Business Administration. I really like the program’s diversity. In addition to lectures on the classics like Goethe, I have also attended seminars on current topics such as migration. The contrast between German Studies and Business Administration is fascinating and rewarding. You learn to become an all-rounder, who, in the end, can combine cultural and business-related topics.
I currently work in corporate communication at m:con – mannheim:congress GmbH. The bachelor’s program in Culture and Economy neatly combines the humanities, business and economics. Studying this program was great preparation for my current position which involves culture, society, and the economy. Through studying core and specialist subjects, you develop different approaches to working. This enables you to learn to be flexible, to quickly change your thinking, and to adjust to new tasks.
Program Facts and Information
Degree: Bachelor of Arts (B.A.)
Standard Period of Study: 6 semesters (3 years)
ECTS Credits: approx. 180
(approx. 120 in core subject, approx. 60 in specialist subject)
Language of Instruction: German, some courses are taught in English
Foreign Language Requirements: Proficiency in a foreign language is not required
Program Start: Fall semester (September)
School: School of Humanities
Semester Fee: €156.70 (more)
Tuition fees for international students from non-EU countries: €1,500
Tuition fees for a second degree: €650
Read more about the bachelor’s program in Culture and Economy: German Studies (only available in German)
Brochure on the bachelor’s program in Culture and Economy (only available in German)
The Bachelor of Arts program in Culture and Economy consists of a core subject and a specialist subject.
Through the core subject, German Studies, students gain specialized knowledge of Linguistics, and of German Literary and Media Studies. Practical modules teach students journalistic skills relevant for all modern forms of media. Courses in business English supplement the program.
You can choose to study Business Administration or Economics as a specialist subject. If you choose Business Administration, you can attend courses on finance, marketing, management, business informatics, accounting, and production. Students can attend seminars to specialize in business ethics. If you study Economics as a specialist subject, you will learn about statistics and gain an insight in microeconomics and macroeconomics. A further focus is placed on economic history.
Why Study Culture and Economy: German Studies at the University of Mannheim?
The bachelor's program combines specialized knowledge of German linguistics, literary, cultural and media studies with a solid understanding of Economics or Business Administration. This combination of aspects to form one degree program is unique in Germany. As such, graduates of the program, with their knowledge of the Humanities and Business Administration or Economics, are particularly sought after on the labor market.
The Humanities at the University of Mannheim have an excellent reputation. In the CHE university ranking, German Studies was number one in two categories. The University of Mannheim is one of the leading institutions in Germany for Business Administration and Economics. Take a look at the rankings here.
In addition, the internationally renowned Institut für Deutsche Sprache (IDS) works closely with the German Studies program, and helps students to begin their research.
Graduates of the program know and understand economic concepts and processes, and are therefore particularly in demand in roles that combine communication, economics and business administration. They work, for example, as project managers in PR agencies, in business consultancy, marketing or in sales.
A degree in German Studies opens up a lot of options. Graduates can become journalists, editors, or librarians, or work in areas such as public relations, publishing, and social media.
The degree also qualifies you for an academic career in the fields of German Studies, Economics or Business Administration.
Required Interests and Skills
Students of the bachelor’s program in Culture and Economy: German Studies should:
- enjoy reading - from the Nibelungenlied and Goethe to Helene Hegemann - and read frequently,
- be very proficient in German and have good English language skills,
- not be put off by complex texts, theories, and methods,
- be interested in language and phenomena such as dialects or language used in instant messaging,
- be capable of critical thinking and like discussing topics,
- enjoy writing academic texts,
- like giving presentations.
To study Economics as your specialist subject, you should be good at math and find statistics and politics interesting. To study Business Administration as your specialist subject, you should be good at math and find marketing, management, and business ethics interesting. You should also be able to learn and apply course content quickly.
The module catalog, which is only available in German, gives you an overview of the courses and their content.
The University of Mannheim is part of a global network. The School of Humanities is partners with over 140 universities worldwide, and, in collaboration with the International Office, can help you plan a period of study abroad. We recommend that students go abroad during the fourth or fifth subject-specific semester, but it is possible to make individual arrangements. Studying abroad is optional, and is encouraged by the School.
A six-week internship in Germany or abroad is integrated into the program of study. The Careers Advice Service can help you to find an internship, create your application documents, and advise you on the recognition of internships.
Sample Course Schedule
These courses are studied in the first semester.
The following degree programs are partly or fully available in English:
Mannheim Master in Management (M.Sc.)
Master’s program in Economics (M.Sc.)
The following degree programs are (mainly) taught in German:
Application and Selection
- the grade average achieved in your university entrance qualification,
- the grades achieved in German, English, Mathematics, and a subject relating to Social Science or Social Studies,
- relevant work experience and extracurricular activities.
You can find the exact requirements for the program in the selection statutes, which are only available in German.
Applicants are required to take an aptitude test, such as What shall I study? or the SIT orientation test, which are both only available in German. They must then submit proof that they have completed the test with their application.
Dr. Marilene BurkardStudiengangsmanagement B.A. und B.A. Kultur und Wirtschaft
Tue and Wed 10 a.m. – noon (without previous notice); during the semester break: Tue 10 a.m. – noon
Angelika Konrad-Schineller, M.A.Studiengangsmanagement B.A. und B.A. Kultur und Wirtschaft
Tue and Wed 10 a.m. – noon, during the semester break: Tue 10 a.m. – noon (jeweils offene Sprechstande)
Bewerbungs- und Zulassungsstelle
Bewerbungs- und Zulassungsstelle