Bachelor's Program in Culture and Economy: Media and Communication Studies

The bachelor’s program in Culture and Economy: Media and Communication Studies isn’t just a fitting and interesting combination of disciplines from the Social Sciences and the Humanities, it is also good preparation for my career, as it includes aspects of Business Administration. The subject combination is modern and provides an essential basis for understanding current social events.

Leonie Siegle, student of B.A. Culture and Economy: Media and Communication Studies / Private photo

The main advantage of the bachelor’s program in Culture and Economy is that you can combine two different subjects. This qualifies you to work in different sectors after graduation, or you can decide to complete a master’s program and specialize in one field. Media and Communication Studies involves a variety of topics. During the program, you gain an insight into public relations, analyze films and television programs, and learn about how the Media can influence society.

Jianing Shen, student of B.A. Culture and Economy: Media and Communication Studies / Photo credit: Milena Gropp
  • Program facts and information

    Degree: Bachelor of Arts (B.A.)

    Standard period of study: 6 semesters (3 years)

    ECTS credits: approx. 180
    (approx. 120 in core subject, approx. 60 in specialist subject)

    Language of instruction: German, some courses are taught in English

    Language requirements: This program requires proof of proficiency in German on C1 level.

    Program start: Fall semester (September)
    Academic Calendar

    School: School of Humanities

    Semester fee: €174.90 (more)
    Tuition fees for international students from non-EU countries: €1,500
    Tuition fees for a second degree: €650

  • Program overview

    The Bachelor of Arts program in Culture and Economy consists of a core subject and a specialist subject.

    The core subject, Media and Communication Studies, teaches students the basic principles and theories of communication and media systems. The scientific analysis of communication forms and the media is at the heart of the bachelor’s program. You will investigate how the Internet, news and films influence and change social systems and society. Courses in business English supplement the program.

    You can choose to study Business Administration or Economics as a specialist subject. If you choose Business Administration, you can attend courses on finance, marketing, management, business informatics, accounting, and production. Students can attend seminars to specialize in business ethics. If you study Economics as a specialist subject, you will learn about statistics and gain an insight in microeconomics and macroeconomics. A further focus is placed on economic history.

  • Why study Culture and Economy: Media and Communication Studies at the University of Mannheim?

    The bachelor's program combines specialized knowledge of cultural and media studies with a solid understanding of Economics or Business Administration. This combination of aspects to form one degree program is unique in Germany. As such, graduates of the program, with their knowledge of the Humanities and Business Administration or Economics, are particularly sought after on the labor market.

    The University of Mannheim is one of the leading institutions in Germany for Business Administration and Economics.

    The Humanities at the University of Mannheim also have an excellent reputation. Take a look for yourself here.

  • Career opportunities

    Graduates of the program know and understand economic concepts and processes, and are therefore particularly in demand in roles that combine communication, economics and business administration. They work, for example, as project managers in PR agencies, in business consultancy, marketing or in sales.

    The degree also qualifies you for an academic career in the fields of Media and Communication Studies, Economics or Business Administration.

  • Required interests and skills

    Students of the bachelor’s program in Culture and Economy: Media and Communication Studies should:

    • read frequently (in English and German),
    • be interested in communication processes and methods, and in all kinds of media,
    • not be put off by complex texts, theories, and methods,
    • enjoy writing academic texts,
    • be capable of critical thinking and like discussing topics,
    • be very proficient in German and English.

    To study Economics as your specialist subject, you should be good at math and find statistics and politics interesting. To study Business Administration as your specialist subject, you should be good at math and find marketing, management, and business ethics interesting. You should also be able to learn and apply course content quickly.

  • Program structure

    Module catalog
    You can find further details on how the program is structured in the module catalog.

    Studying abroad
    The University of Mannheim is part of a global network. The School of Humanities is partners with over 140 universities worldwide, and, in collaboration with the International Office, can help you plan a period of study abroad. We recommend that students go abroad during the fourth or fifth subject-specific semester, but it is possible to make individual arrangements. Studying abroad is optional, and is encouraged by the School.

    Internships
    A six-week internship in Germany or abroad is integrated into the program of study. Our program managers can help you to find an internship, create your application documents, and advise you on the recognition of internships.

    Sample course schedule
    These courses are studied in the first semester.

  • Further study

    The following degree programs are partly or fully available in English:

    Mannheim Master in Management (M.Sc.)

    Master’s program in Economics (M.Sc.)

     

    The following degree programs are (mainly) taught in German:

    Master’s program in Culture and Economy (M.A.)

    Master’s program in Media and Communication Studies: Digital Communication (M.A.)

  • Application and selection

    We take the following criteria into account in our selection process:

    • the grade average achieved in your university entrance qualification,
    • the grades achieved in German, English, Mathematics, and a subject relating to Social Science or Social Studies,
    • relevant work experience and extracurricular activities,
    • very good level of proficiency in German (C1 or better).

    Selection statutes
    You can find the exact requirements for the program in the selection statutes, which are only available in German.

    Application
    You can apply between May 15 and July 15.

    Apply

    Aptitude test
    Applicants are required to take an aptitude test, such as What shall I study? or the SIT orientation test, which are both only available in German. They must then submit proof that they have completed the test with their application.

    Admission to an advanced semester
    If you want to apply for an advanced semester, please contact Ms. Dörr in the Admissions Office.

Learn more about the school of humanities.

Contact

Dr. Marilene Burkard

Dr. Marilene Burkard

Studiengangsmanagement B.A. und B.A. Kultur und Wirtschaft
University of Mannheim
School of Humanities
Kaiserring 14-16 – Room 612 (6th floor)
68161 Mannheim
Consultation hour(s):
Tue and Wed 10 a.m.–noon (drop–in office hours; lecture period)
Florian Dorner, M.A.

Florian Dorner, M.A.

Studiengangsmanagement B.A. und B.A. Kultur und Wirtschaft
University of Mannheim
School of Humanities
Kaiserring 14–16 – Room 612 (6th floor)
68161 Mannheim
Consultation hour(s):
Tue and Wed 10 a.m.–noon (without previous notice); during the semester break: Tue 10 a.m.–noon, Achtung: Sprechstundenausfall am 13. November.
Admissions Office

Admissions Office

University of Mannheim
L 1, 1 – Room 157, 158
68161 Mannheim