CDSB Alumnus Maximilian Beichert appointed as Assistant Professor at Bocconi University

From Paris to Milan – Dr. Maximilian Beichert, who is currently a postdoctoral Research Fellow at HEC Paris, will be joining Bocconi University as Assistant Professor of Marketing this coming September.

In his multi-method research projects, Maximilian focuses on social influence in user-generated content networks, specifically sales-driven influencer marketing and its impact on society. His latest award-winning publication can be found in the Journal of Marketing on the topic of revenue generation through influencer marketing.

Maximilian was also recently recognized as one of the three finalists in the EMAC-Enginius Best Doctoral Dissertation Award for his outstanding dissertation.

Read more about Maximilian’s future research and teaching.

Molte congratulazioni! We wish you all the best for this exciting new chapter of your academic career!