CDSB doctoral candidate Marc J. Mertens received the Best Paper Award at the 4th International Conference of the Global Research Foundation for Corporate Governance, held in partnership with Loughborough University London. In their paper titled “The Power of Visuals: How Visual Impression Management Facilitates Activist Hedge Fund Campaign Success,” Marc and Professor Matthias Brauer examined activist hedge funds’ strategic use of visual communication. The authors reveal that activist hedge funds effectively leverage the power of visuals to gain shareholder support for their demands for change to target firms’ corporate governance and strategy.
Congratulations to Marc on this wonderful recognition!