Bild: Staatliche Schlösser und Gärten Baden-Württemberg
Betriebswirtschaftslehre – Bachelor (alle)
Which courses are suitable for me?
If you are a Bachelor's student: You can choose your business courses from the bachelor's level courses only. Master's level courses are usually not open to Bachelor/
If you are a Master's/MBA student: You can choose Business courses from all master's level courses. Should your home university allow you to take selected bachelor's level courses, those are of course also open to you.
Area Accounting and Taxation
ACC 403 Cost Accounting (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Lektor(en):
Prof. Dr. Jannis Bischof, Daniela Zipperer
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
ACC 451 Financial Accounting II : IFRS (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Lektor(en):
Dr. Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
ACC 452 Rapid Decarbonization: Challenges and Opportunities for Business (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
4
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Lernziel:
Participants get acquainted with the main challenges and opportunities companies experience on their way towards a net-zero carbon footprint. They learn both theoretical economic concepts central to this transition as well as recent practical developments and tools. They will also gain experience with analyzing case studies.
Lektor(en):
Prof. Dr. Gunther Glenk, Prof. Ph. D. Stefan Reichelstein, Ekaterina Savchenko, Katrin Gschwind
Beschreibung:
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This course is aimed at bachelor students in business administration, economics, and related disciplines. It provides an overview of the challenges and opportunities that companies face in the transition towards a decarbonized energy economy. This involves an introduction to the microeconomic theory of corporate decarbonization efforts as well as a review of recent developments in practice. Particular topics covered in this course include:
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Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Lektor(en):
Prof. Dr. Philipp Dörrenberg, Alina Pfrang, Jan Zental, Julia Filusch, Prof. Dr. Davud Rostam-Afschar
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Grundlagen des externen Rechnungswesens (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Lektor(en):
Prof. Dr. Philipp Dörrenberg, Alina Pfrang, Jan Zental, Julia Filusch, Prof. Dr. Davud Rostam-Afschar
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by a tutorial, you can register for it via Portal 2.
Please note that this lecture is accompanied by a tutorial, you can register for it via Portal 2.
Lektor(en):
Prof. Dr. Holger Daske, Dr. Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by a tutorial, you can register for it via Portal 2.
Please note that this lecture is accompanied by a tutorial, you can register for it via Portal 2.
Lektor(en):
Prof. Dr. Holger Daske, Dr. Sebastian Kronenberger
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Internes Rechnungswesen (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
Teilnahme:
Präsenz live
Lektor(en):
Benjamin Tödtmann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Beifach BWL | Universität Mannheim (uni-mannheim.de)
TAX 450 Taxation of multinational firms (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Prüfungsleistung:
Written exam (60 min.)
Lektor(en):
Prof. Dr. Katharina Nicolay
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
TAX 451 Case Study Competition on Tax Transparency (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
1
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited capacity and a special registration procedure. Students can register for (binding) course participation via email to Leonie Fischer (leonie.fischer@zew.de) or Sarah Winter (swinter@mail.uni-mannheim.de) including the following information:
- transcript and CV or
- transcript and two sentences about your motivation to participate in the case study.
Lernziel:
- Understanding the role of tax transparency for policy makers as well as for multinational enterprises
- Understanding and analyzing current topics on tax transparency, including its relevance, political dimension and practical implementation
- Applying and deepening tax related knowledge within the framework of a case study
Empfohlene Voraussetzungen:
Prüfungsleistung:
Written elaboration and presentation of a case study
Lektor(en):
Prof. Dr. Christoph Spengel, Sarah Winter
Beschreibung:
This course gives an overview of current topics in the field of tax transparency. In a case study, students will elaborate on the guiding principles and implementation of a supra-national initiative, e.g. the European Council Directive “DAC6” mandating the reporting of aggressive tax planning arrangements, the Country-by-Country Reporting or the automatic exchange of tax information. The course consists of a short introductory lecture and interactive case studies offered jointly with our corporate partner PwC.
In the introductory lecture on the topic „Tax Transparency“, the theoretical content required for the case study is taught. Afterwards, the processing time of the case study competition begins with a kick-off meeting together with PwC. During this meeting, the participating groups receive their case study facts and get to know their PwC mentor. The final results of each case study will be presented and discussed at the presentation day. The processing period is approximately four to six weeks and is expected to be between March and May 2022 for the Spring Semester 2022. Up to three meetings with the mentor can be scheduled in this period.
In the introductory lecture on the topic „Tax Transparency“, the theoretical content required for the case study is taught. Afterwards, the processing time of the case study competition begins with a kick-off meeting together with PwC. During this meeting, the participating groups receive their case study facts and get to know their PwC mentor. The final results of each case study will be presented and discussed at the presentation day. The processing period is approximately four to six weeks and is expected to be between March and May 2022 for the Spring Semester 2022. Up to three meetings with the mentor can be scheduled in this period.
Area Banking, Finance and Insurance
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online aufgezeichnet
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Lektor(en):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 301 Investments and Asset Pricing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online aufgezeichnet
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Lektor(en):
Prof. Dr. Oliver Spalt, Prof. Dr. Erik Theissen, Dr. Thomas Johann
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 452 Corporate Governance (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for the exercise via Portal 2.
Lektor(en):
Prof. Dr. Alexandra Niessen-Ruenzi, Chia-Yi Yen
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 453 Alternative Investments from an Institutional Investor's Perspective (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Kai Mäckle
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 454 Sustainable Investing Veranstaltung (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lektor(en):
Prof. Dr. Alexandra Niessen-Ruenzi, Chia-Yi Yen
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
FIN 455 Financial Markets and Human Capital (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
After successfully completing this course, students should be able to do the following:
- Assess business situations that affect the labor force and understand what is special about human capital.
- Analyze the relationship between firms' labor force (e.g., commitment to employ-ment insurance, difficulties in attracting and retaining employees, job satisfaction) and how financial markets relate to these decisions (valuation, choice of ownership, capital structure).
- Understand how the markets for key employees (top and middle managers, CEOs, di-rectors, innovators) are organized, and why they sometimes feature sky-rocketing levels and complex structures of compensation.
- Evaluate how financial transactions like buyouts, mergers and acquisitions, and re-capitalizations affect employees and the composition and compensation of firms' la-bor force.
- Assess the composition of the workforce, and when diversity of skills and opinions is useful and when it is harmful for decision-making and firm value.
- Develop a toolbox of theoretical concepts relevant for analyzing human capital issues (and beyond).
- Gain sound knowledge of empirical facts that are not yet available in a comprehen-sive written textbook or survey format.
- Ground ethical discussions of firms' human resource policies in a sound understand-ing of theory and empirical facts.
Empfohlene Voraussetzungen:
Lektor(en):
Prof. Ph. D. Ernst Maug
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Area Information Systems
IS 301 Foundations of Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Lektor(en):
Dr. Florian Tobias Pethig
Beschreibung:
Please find a detailed course description via the following link:
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
Module Catalog Bachelor Business Administration | Universität Mannheim (uni-mannheim.de)
IS 401 Integrated Information Systems (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Lektor(en):
Prof. Dr. Armin Heinzl, Pascal Kunz
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Management
MAN 401 Organization and Human Resource Management (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Prüfungsleistung:
Written exams (2 x 45 min.)
Lektor(en):
Prof. Dr. Karin Hoisl, Prof. Dr. Torsten Biemann, Claudia Rossetti, Dr. Leo Schmallenbach
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 451 Einführung in das Nonprofit Management (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
1
Teilnahme:
Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Prüfungsleistung:
Klausur und Fallstudie
Lektor(en):
Prof. Dr. Bernd Helmig
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 452 Einführung in das Public Management (Vorlesung mit Übung)
DE
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Präsentation 30%
Klausur: Take-Home als Open-Book 70%
Klausur: Take-Home als Open-Book 70%
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 453 Thinking Beyond Boxes – Advance your Start-up (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
To apply for this course, please contact the course coordinator Robert Dehghan (robert@mcei.de). Only students who have an advanced business idea should apply for this course. When your business idea is approved by the course instructors please register via Portal 2 prior to the kick-off session.
Attendance is mandatory in this course: All students are required to attend all classes.
There is no way to participate in MAN 453 if you do not attend the kick-off meeting!
Lernziel:
The course fosters the further development of your own entrepreneurial project. You will acquire and deepen your entrepreneurial skills. We start by a brief recap of the basic con-cepts and connections of creativity, entrepreneurial thinking and innovation. Most im-portantly, you will further advance your pitch deck and the business plan of your already ex-isting the startup project. Growing your presentation skills is essential to pitch your startup in front of an expert jury on demo day by the end of the course.
Empfohlene Voraussetzungen:
Literatur:
Please find readings on the MAN 453 course website: https://www.mcei.de/teaching/undergraduate/man-453
Prüfungsleistung:
20% Written exam
40% Final pitch presentation (team)
40% Final reporting (team)
40% Final pitch presentation (team)
40% Final reporting (team)
Lektor(en):
Robert Dehghan, Thomas Hipp, Dr. Nora Zybura, Dr. Bettina Müller
Beschreibung:
The course encourages the further development of student business ideas from all faculties of the University of Mannheim. In the course format, students develop their own already existing business ideas individually or as a start-up team (after consultation). Milestones tai-lored to each startup are set at the beginning of the course. Coaching by MCEI employees to develop innovative products and services is ensured throughout the semester. The MCEI DesignLAB offers the student founders room for the further realization of their projects. In a workshop at the start of the course, basic tools for business model development and how to reach investment readiness (angel financing, VC) will be taught. At demo day by then end of class, the startups will pitch in front of experts and investors.
Students who do not have an advanced business idea yet should follow MAN 450 Entrepre-neurship, Innovation and Business Model Design instead
Students who do not have an advanced business idea yet should follow MAN 450 Entrepre-neurship, Innovation and Business Model Design instead
MAN 454 Science for Future – How Scientific Research can support Sustainable Development (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live & aufgezeichnet
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MAN 456 Digital Entrepreneurship and Virtual Crowd Campaign Management: Navigating Dreams, Social Links, and Sustainability (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has a special registration procedure. Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending their CV (1page), a motivation letter (1page), and their transcript of grades to the course secretary, Gabriele Schleicher (schleicher@ifm.uni-mannheim.de). Once accepted, please also register for the course via Portal 2.
Lektor(en):
Dr. Jan-Philipp Ahrens
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Management für Nebenfachstudierende (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Please note that this lecture is accompanied by an exercise class, you can register for it via Portal 2.
Lektor(en):
Prof. Dr. Bernd Helmig
Beschreibung:
Dieser Kurs stellt eine Einführung in das Management von Unternehmen dar. Er richtet sich an Studierende, die Betriebswirtschaftslehre als Nebenfach studieren. Zunächst werden die Bedeutung der Unternehmensführung sowie die Relevanz von Management als Wissenschaftsdisziplin aufgezeigt. Im Anschluss werden die theoretisch-konzeptionellen Grundlagen für das Verständnis der Unternehmensführung gelegt, um darauf aufbauend die klassischen Managementfunktionen Planung, Organisation, Personal, Führung und Kontrolle zu erläutern. Durch die Diskussion der Themen von Ethik, Internationalisierung und Digitalisierung sowie Public und Nonprofit Management werden schließlich aktuelle Herausforderungen und Anwendungsbereiche des Managements und der Managementlehre beleichtet.
Area Marketing
MKT 301 Marketing I (Vorlesung)
DE
Vorlesungstyp:
Vorlesung
ECTS:
6.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
deutsch
SWS:
2
Teilnahme:
Online live & aufgezeichnet
Lektor(en):
Prof. Dr. Christian Homburg, Sebastian Junker
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
MKT 351 Marketing Management Decisions (Blockseminar)
EN
Vorlesungstyp:
Blockseminar
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz/Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
More information on the course format is available on the website of the responsible chair.
More information on the course format is available on the website of the responsible chair.
Lernziel:
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
Literatur:
Background reading:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective, McGraw-Hill, London.
The book is available for purchase at regular and online bookstores. Further, the Mannheim University Library holds a number of copies for rent.
Prüfungsleistung:
Form of Assesment:
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Final Exam (individual grade) 100%
The participants will sit a 60 minutes closed-book, closed-notes in-class exam. Further information on the exam structure and exemplary exam questions will be provided during the lecture.
Lektor(en):
Aline Lanzrath
Beschreibung:
This course investigates marketing from a managerial perspective, focusing on the planning and development of strategic marketing programs. Marketing concepts will be discussed and students will learn how to design the marketing mix.
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
This course has two specific learning objectives:
1. Develop an appreciation for the inherently strategic nature of marketing function and for the role marketing decisions play in corporate and business strategy.
2. Strengthen your ability to justify and support your marketing decisions through relevant information acquisition and analysis.
The contents of the course are broken down into five modules:
1. Establishing Value-Based Marketing Principles – Methods to Compete (Part 1 and Part 2)
2. Organising the Market – Which Markets to Compete in
3. Organising the Market – Which Segments to Compete in
4. Managing the Market – How to Compete with Brand, Product and Price (Part 1 and Part 2)
5. Managing the Market – How to Compete with Placement and Promotion (Part 1 and Part 2)
MKT 352 Social Media Marketing (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
In this course we will focus on the following:
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
1. Why social medium has become important for the future of business
2. How can social media marketing strategies be constructed and implemented
3. What changes in the corporate culture are required
4. The limitations of social media marketing
5. Measuring the effectiveness of social media strategies
This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Final Exam (70%), Case Study (30%)
Lektor(en):
Prof. Dr. Florian Kraus, Ewelina Bartella
Beschreibung:
In this course we will focus on the following:
- Why social medium has become important for the future of business
- How can social media marketing strategies be constructed and implemented
- What changes in the corporate culture are required
- The limitations of social media marketing
- Measuring the effectiveness of social media strategies
MKT 401 Strategic Marketing and Marketing in Specific Industry Contexts (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
6.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Please note that this lecture is accompanied by an exercise class and a tutorial, you can register for them via Portal 2.
Lernziel:
This course is designed for students who have successfully completed MKT 301 (Marketing I) or an introductory marketing management course addressing issues pertaining to the marketing mix. This course prepares you for entry level marketing positions in nationally or internationally operating companies. The course also lays the foundation for graduate level studies in the field of marketing. At the end of the course, students will have an understanding of the strategic and institutional perspectives and will be able to identify and develop marketing strategies, as well as apply marketing concepts in specific industry contexts. In order to acquire this skill-set, the teaching in this course is built on the following elements:
Lectures and class discussions,
Guest lectures from managers,
Computer simulation, and
Participatory tutorials.
Empfohlene Voraussetzungen:
Literatur:
The required textbook for this course is:
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London.
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Kuester, S. (2017), MKT 401 Marketing II – Strategic Marketing & Marketing in Specific Industry Contexts, Reader, University of Mannheim.
Homburg, Christian, Kuester, Sabine, and Harley Krohmer (2013), Marketing Management – A Contemporary Perspective (second edition), McGraw-Hill Higher Education, London.
The book is available in the major book stores in the vicinity of the university. There are also copies available at the University library and in online bookshops.
A reader with the lecture slides can be purchased at the chair of Marketing & Innovation in L5, 1 in the Roche Forum. Further details will be posted online via “ILIAS” and on the homepage of the department.
Prüfungsleistung:
Digital examination format (100% grade) & mandatory simulation attendance
Lektor(en):
Prof. Dr. Sabine Kuester, Angeliki Kalogeraki, Alexander Rupertus, Kjell Herzig
Beschreibung:
Today’s markets have become difficult environments for most companies. Challenges arise from a variety of changes taking part in many different domains, impacting the behavior and conduct of customers, competitors and other important stakeholders such as suppliers and channel partners. In this landscape companies have to be smart and able to address customer needs in a way that makes them purchase their offerings and – more importantly – that satisfies customers’ genuine needs so that satisfaction and loyalty result. If there is one business discipline that can help companies to accomplish this goal – it is marketing.
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects it is essential to understand the concept of marketing strategy and to apply strategic marketing concepts to the different specific industry contexts companies operate in. We will focus on business-to-consumer marketing, business-to-business marketing, services marketing, and international marketing.
MKT 450 Marketing Communications (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Registrierungsinformationen:
This course does not have limited capacity. Registration via Portal 2 will be possible from January 17, 2022 and you will be admitted to the course by February 11, 2022.
Prüfungsleistung:
Final exam
Lektor(en):
Prof. Dr. Florian Kraus, Yasid Soufi
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Area Operations Management
OPM 450 Decision-Making Tools for Managing Operations (Vorlesung mit Übung)
EN
Vorlesungstyp:
Vorlesung mit Übung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Prüfungsleistung:
s. Modulkatalog unter:
https://www.bwl.uni-mannheim.de/studium/bachelor/bwl/
https://www.bwl.uni-mannheim.de/studium/bachelor/bwl/
Lektor(en):
Prof. Dr. Cornelia Schön-Peterson, Oliver Vetter
Beschreibung:
Please find a detailed course description via the following link:
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
Modulkatalog Bachelor BWL | Universität Mannheim (uni-mannheim.de)
OPM 452 Processes and Strategies of Negotiation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
3.0 (Modul/e)
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
Teilnahme:
Präsenz live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
This module is recommended for anyone seeking an introduction to negotiation theory and practice. It is not primarily a “training camp” to enhance individual bargaining skills. The main objective is to understand the economic and psychological mechanisms underlying negotiations, in order to analyze and solve negotiation problems. Starting from the key concepts and principles that guide negotiations, participants will learn:
- how to strategically analyze negotiation situations and to develop comprehensive negotiation plans,
- how to identify opportunities and barriers to creating and claiming value,
- how to avoid negotiation “sand traps” and to take advantage of negotiation tactics to influence and deal with difficult negotiation counterparts.
Empfohlene Voraussetzungen:
Prüfungsleistung:
Home assignment (March-04 until March-18) and exam (April-08)
Lektor(en):
Prof. Dr. Christoph Bode
Beschreibung:
|
Negotiations occur in situations when it is impossible to attain one’s goals without the cooperation of others. Such situations arise in all areas of business and the ability to manage them successfully rests on a combination of appropriate analytical knowledge and practical skills. This module provides the theoretical background and the practical tools of negotiations. The content is relevant to a broad spectrum of application domains, but a special emphasis is put on negotiations in the procurement context. The module addresses the general principles of the negotiation process from pre-bargaining stages (interests, BATNAs) all the way to deal closure. This includes distributive bargaining (zero-sum games) and integrative bargaining (positive-sum games), hard vs. soft negotiation styles and associated influence techniques, mixed motive bargaining, power/ Please note that this course is capacity-constrained – rollment is mandatory and competition for the limited number of spaces may occur. |
Zusätzliche Kurse (nicht areaspezifisch/Softskills)
Micropolitics and Negotiation (Vorlesung)
EN
Vorlesungstyp:
Vorlesung
ECTS:
4.0
Kurs geeignet für:
Bachelor
Kurssprache:
englisch
SWS:
2
Teilnahme:
Online live
Registrierungsinformationen:
This course has limited capacity. It is mandatory that you register via Portal2. You can register anytime during the official course registration period (January 17 – February 10, 2022). The time of your registration is not relevant as seats are not assigned on a first-come, first-served basis.
Lernziel:
Studierende verstehen die Bedeutung mikropolitischer Fähigkeiten für eine effektive Führung in der Praxis. Nach erfolgreichem Absolvieren dieses Kurses kennen sie die theoretischen Konzepte von Mikropolitik. Teilnehmende erlernen die Grundsätze erfolgreicher Verhandlungsführung und können verschiedene Ansätze von Verhandlungen reflektieren und bewerten. Studierende lernen die Anwendung verschiedener Verhandlungs- und Gesprächsführungstechniken. Sie sind in der Lage, die Bedeutung der (inter-)kulturellen Dimension in Verhandlungen zu reflektieren und einzuordnen.
Lektor(en):
Dr. Ingo Bayer, Christina Vonhoff
Beschreibung:
In diesem Kurs setzen sich Studierende mit den theoretischen Grundlagen von Mikropolitik auseinander und diskutieren die Anwendung dieser Grundlagen in verschiedenen Kontexten:
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.
• Agenda Setting
• Mapping the Political Terrain
• Networking and Coalition Building
• Bargaining and Negotiation
Unterschiedliche Ansätze von Verhandlungsführung („Getting to Yes“, „Never Split the Difference“) werden analysiert. Gastredner aus der Praxis diskutieren verschieden Ansätze von Verhandlungsführung in unterschiedlichen Kontexten. Studierende werden für die (inter-)kulturelle Dimension in Verhandlungsführung und deren Auswirkung auf den Verhandlungserfolg sensibilisiert.